2021南(nan)國書(shu)(shu)香(xiang)節于8月(yue)(yue)20-30日舉辦。在(zai)常(chang)態化疫情(qing)防(fang)控(kong)下(xia)，本(ben)屆南(nan)國書(shu)(shu)香(xiang)節采(cai)用(yong)“線(xian)上(shang)線(xian)下(xia)結合、全(quan)省(sheng)各級聯動、分(fen)散同期辦展(zhan)”的形式開展(zhan)，全(quan)省(sheng)范圍內設立(li)的321個分(fen)會場將同頻共(gong)振(zhen)，聯袂(mei)唱響閱讀協奏曲——超20萬種參(can)展(zhan)圖書(shu)(shu)線(xian)上(shang)線(xian)下(xia)同步(bu)展(zhan)示，200多(duo)名(ming)文化名(ming)家(jia)或踏(ta)足南(nan)粵，或做(zuo)客云(yun)端，464場次(ci)文化活(huo)動潤澤(ze)嶺(ling)南(nan)，一場大眾化、多(duo)元化、立(li)體(ti)化的文化盛宴將在(zai)八月(yue)(yue)盛夏(xia)掀起滿城書(shu)(shu)香(xiang)。

聚(ju)焦新時代，透過出版看百年輝煌成就(jiu)

今年(nian)(nian)是(shi)中(zhong)國(guo)共(gong)產黨成立(li)100周年(nian)(nian)，也是(shi)我國(guo)進入(ru)“十四五”規劃(hua)、乘勢(shi)而上開(kai)(kai)啟(qi)全面建設(she)社會主(zhu)義現(xian)代化國(guo)家(jia)新(xin)征程、向(xiang)第二個百年(nian)(nian)奮斗目標進軍的開(kai)(kai)局之年(nian)(nian)。

2021南(nan)國(guo)書香節以(yi)“閱(yue)讀點(dian)亮前(qian)行的路”為(wei)年度口號，匯集(ji)(ji)主(zhu)題出(chu)版(ban)重點(dian)出(chu)版(ban)物(wu)(wu)，在全省(sheng)范圍內集(ji)(ji)中展(zhan)示(shi)展(zhan)銷習近平新時(shi)代中國(guo)特色社會主(zhu)義思想出(chu)版(ban)成果(guo)，重點(dian)展(zhan)示(shi)黨史(shi)(shi)、新中國(guo)史(shi)(shi)、改(gai)革(ge)開(kai)放(fang)史(shi)(shi)、社會主(zhu)義發(fa)展(zhan)史(shi)(shi)等主(zhu)題出(chu)版(ban)物(wu)(wu)，展(zhan)示(shi)弘揚民族精神、歌(ge)頌改(gai)革(ge)成果(guo)、宣傳(chuan)典型事跡的優秀作(zuo)品，為(wei)廣大群眾(zhong)呈現(xian)有(you)高(gao)度、有(you)深度的主(zhu)題佳作(zuo)。

全省分會場同(tong)步(bu)設立“主題出(chu)版物(wu)專(zhuan)柜”，開啟線下聯展(zhan)(zhan)，筑成百店百部紅色(se)經典圖書獻禮(li)方陣，集中(zhong)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷《習近平談治國理(li)政》《中(zhong)國共(gong)(gong)產黨簡史(shi)(shi)》《新(xin)征程面(mian)對面(mian)》等重大(da)主題出(chu)版物(wu)和黨史(shi)(shi)學習教(jiao)育讀物(wu)，全面(mian)展(zhan)(zhan)示(shi)進入新(xin)時(shi)代(dai)黨和國家各(ge)項事(shi)業(ye)取得(de)的(de)歷史(shi)(shi)性(xing)成就、發(fa)生(sheng)的(de)歷史(shi)(shi)性(xing)變革(ge)，回顧百年歷程，展(zhan)(zhan)現輝煌成就，引(yin)發(fa)廣大(da)群眾共(gong)(gong)鳴。

同(tong)時，各分會場集中開展(zhan)主題出版物首發(fa)儀(yi)式、“紅(hong)色文化輕騎兵”、“重(zhong)溫紅(hong)色記憶”等紅(hong)色題材閱讀(du)互動(dong)活動(dong)。

吹(chui)響集結號，全省321個分會場聯展聯動

本屆南(nan)國書(shu)香節進一(yi)步(bu)深耕全(quan)(quan)(quan)民閱讀，厚植文化根基，著力(li)拓寬(kuan)全(quan)(quan)(quan)民參展的(de)(de)幅(fu)度(du)(du)、延(yan)伸全(quan)(quan)(quan)民觀展的(de)(de)廣度(du)(du)、加大全(quan)(quan)(quan)民優惠(hui)的(de)(de)力(li)度(du)(du)、掀起全(quan)(quan)(quan)民閱讀的(de)(de)熱度(du)(du)，立(li)足“挖掘(jue)地(di)方(fang)優勢、辦出地(di)方(fang)特色(se)”，在全(quan)(quan)(quan)省設置321個分會場。

各(ge)分會場統(tong)一標識(shi)、統(tong)一宣傳、統(tong)一折(zhe)扣、統(tong)一氛圍，編(bian)織成(cheng)一張(zhang)廣泛的、立(li)體的全(quan)民(min)閱(yue)讀服務網，共同(tong)吹響(xiang)“2021南(nan)國書(shu)香節”集結號。

全(quan)(quan)省分(fen)會場(chang)分(fen)布均衡，全(quan)(quan)面(mian)覆蓋市、區（縣），讓廣大群眾實現(xian)零距離(li)參(can)展。展覽不僅(jin)注重主題(ti)聚焦，思想(xiang)引領，也注重大眾閱讀(du)，活(huo)動(dong)互動(dong)，只(zhi)要(yao)廣大群眾走(zou)進書(shu)(shu)店，走(zou)進圖(tu)書(shu)(shu)館，就可(ke)以近(jin)距離(li)參(can)與書(shu)(shu)香節豐富的閱讀(du)活(huo)動(dong)。

全省各地分會場以新華書店(dian)、特(te)色書店(dian)為閱(yue)讀發散點(dian)，同(tong)步設置“書香優(you)選”精品出(chu)版物專(zhuan)柜、廣東優(you)秀出(chu)版物專(zhuan)柜、中國出(chu)版集團(tuan)優(you)秀出(chu)版物專(zhuan)柜，精選一批大眾精品、暢銷經典、嶺(ling)南文化、地方特(te)色讀物，為廣大群眾提(ti)供閱(yue)讀指南。

書(shu)店廣(guang)(guang)泛聯結各(ge)行各(ge)業(ye)，通(tong)過閱讀活動(dong)串聯起機關、學(xue)校、社區、企業(ye)，從而調動(dong)全省各(ge)地(di)廣(guang)(guang)大群眾參與的積(ji)極性。

閱(yue)(yue)讀活(huo)(huo)動(dong)(dong)融合本地(di)特(te)(te)色(se)：廣州(zhou)(zhou)市(shi)(shi)推(tui)出(chu)“聲入人心，紅動(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美“悅”讀之聲紅色(se)經(jing)典作品誦(song)讀；深(shen)圳市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)映百年偉業(ye)”黨史(shi)學習教育主題(ti)(ti)展(zhan)(zhan)(zhan)(zhan)(zhan)；汕頭(tou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)中(zhong)的鄉(xiang)村變遷”圖(tu)(tu)書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)(zhan)；佛山市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)與(yu)遠方”基層文(wen)化巡回展(zhan)(zhan)(zhan)(zhan)(zhan)；河(he)源市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)、聾啞人視聽閱(yue)(yue)讀活(huo)(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃(wo)土鑄(zhu)偉業(ye)——中(zhong)國(guo)共(gong)產黨在廣東”圖(tu)(tu)片(pian)展(zhan)(zhan)(zhan)(zhan)(zhan)；惠州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不(bu)忘(wang)初(chu)心，傳承薪火”主題(ti)(ti)閱(yue)(yue)讀活(huo)(huo)動(dong)(dong)；汕尾市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地(di)上的紅飄帶》新書(shu)(shu)分享(xiang)(xiang)會(hui)(hui)；中(zhong)山市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)經(jing)典誦(song)讀活(huo)(huo)動(dong)(dong)線下決賽；江門市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨史(shi)、僑史(shi)故事分享(xiang)(xiang)會(hui)(hui)和僑鄉(xiang)特(te)(te)色(se)文(wen)化展(zhan)(zhan)(zhan)(zhan)(zhan)示活(huo)(huo)動(dong)(dong)；陽(yang)江市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色(se)主題(ti)(ti)紀錄(lu)片(pian)展(zhan)(zhan)(zhan)(zhan)(zhan)播活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐(tang)詩氣(qi)度與(yu)民(min)族(zu)自(zi)信”“儒家(jia)修身”等主題(ti)(ti)文(wen)化講堂；茂名市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)暖(nuan)山區”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)；肇慶市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國(guo)“兩優(you)一(yi)先”表彰(zhang)大(da)會(hui)(hui)肇慶代表閱(yue)(yue)讀分享(xiang)(xiang)會(hui)(hui)；清遠市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)法巡展(zhan)(zhan)(zhan)(zhan)(zhan)；潮州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮心向(xiang)黨”潮州(zhou)(zhou)黨史(shi)印記檔(dang)案圖(tu)(tu)片(pian)展(zhan)(zhan)(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)家(jia)國(guo)情”讀書(shu)(shu)主題(ti)(ti)晚(wan)會(hui)(hui)；云浮市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)鄉(xiang)村”公(gong)益贈(zeng)書(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書展(zhan)，線(xian)上線(xian)下活動(dong)有機融(rong)合

隨著(zhu)閱讀方(fang)式多樣化，南國書香節進一步加(jia)強線(xian)上線(xian)下(xia)融(rong)合(he)(he)，搭建“南國書香節云平臺”，將線(xian)上展示、線(xian)上銷售、線(xian)上活動、線(xian)上公益和線(xian)下(xia)活動有機融(rong)合(he)(he)。廣大群眾不僅可以(yi)到分會場(chang)線(xian)下(xia)參(can)展，也可以(yi)通(tong)過(guo)南國書香節小程序、羊城書展小程序，在(zai)云端同享優惠購書、參(can)與(yu)閱讀活動。

主(zhu)題(ti)出版(ban)(ban)物(wu)展(zhan)銷(xiao)、“書(shu)香優選”精品出版(ban)(ban)物(wu)展(zhan)銷(xiao)、廣東優秀(xiu)出版(ban)(ban)物(wu)展(zhan)銷(xiao)、中(zhong)國出版(ban)(ban)集團優秀(xiu)出版(ban)(ban)物(wu)展(zhan)銷(xiao)將在(zai)“南國書(shu)香節(jie)”小程序同(tong)步(bu)上線，全(quan)(quan)省分會場(chang)同(tong)步(bu)開設線上購書(shu)平臺，重點依托“新(xin)(xin)華通讀”小程序，供全(quan)(quan)省廣大(da)群眾(zhong)在(zai)線購書(shu)；同(tong)時，數十場(chang)新(xin)(xin)書(shu)分享(xiang)會、論壇沙(sha)龍、閱讀活(huo)動將進行線上直播(bo)，并通過南國書(shu)香節(jie)小程序全(quan)(quan)面(mian)發布(bu)，讓廣大(da)群眾(zhong)打破距離界(jie)限(xian)，實現線上參展(zhan)。

今(jin)年南國書(shu)(shu)香(xiang)節開啟云(yun)互(hu)動，打造(zao)“小書(shu)(shu)房(fang)，大(da)世(shi)界”云(yun)平臺，百位名人作家(jia)走進自(zi)己的書(shu)(shu)房(fang)或特色(se)書(shu)(shu)店，通過云(yun)互(hu)動，向廣(guang)(guang)大(da)群眾推(tui)薦好書(shu)(shu)，共同參與書(shu)(shu)香(xiang)節。來自(zi)廣(guang)(guang)東(dong)本土(tu)的近百名文(wen)(wen)化名人、專家(jia)學者、作家(jia)、閱(yue)讀推(tui)廣(guang)(guang)人將下沉到全省分會(hui)場開展活動，通過講座、對談、沙龍、簽售等(deng)形(xing)式，圍(wei)繞紅色(se)題(ti)材、嶺南文(wen)(wen)化、親子教育、生活方式等(deng)內(nei)容，深入書(shu)(shu)店一線，與廣(guang)(guang)大(da)群眾面對面交(jiao)流。

優惠遍(bian)基層，多措(cuo)并(bing)舉(ju)提(ti)高惠民滲透力

今年南國書香節繼(ji)續發揮(hui)“全民(min)(min)(min)閱(yue)讀主陣(zhen)地”作用，向全省廣大群眾推(tui)(tui)(tui)出便民(min)(min)(min)惠(hui)民(min)(min)(min)舉措，通過文化惠(hui)民(min)(min)(min)助(zhu)推(tui)(tui)(tui)全民(min)(min)(min)閱(yue)讀。全省分會(hui)場同步推(tui)(tui)(tui)出全場圖書八折優惠(hui)，“書香之(zhi)夜”專場圖書限時七折優惠(hui)。

全省各地分會(hui)場(chang)推出多項惠(hui)(hui)民(min)活動(dong)。在(zai)廣州分會(hui)場(chang)，讀者到指(zhi)定(ding)書店（四閱書店·東湖店、四閱書店·琶洲店、楠(nan)楓書院、新(xin)塘書城(cheng)、江高書城(cheng)、北京(jing)路教材書店、吾悅青年文(wen)化(hua)空間(jian)）購書，除享受8折優(you)惠(hui)(hui)以外，還可疊加享受工銀專項優(you)惠(hui)(hui)。讀者使用工銀e生(sheng)活APP掃碼(ma)支付（需綁定(ding)廣州地區工銀信用卡），可享5折優(you)惠(hui)(hui)，最高單筆(bi)優(you)惠(hui)(hui)金額可達50元。活動(dong)期間(jian)每位讀者可享受2次(ci)優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名(ming)額有限，先到先得。在(zai)“羊(yang)城(cheng)書展”小程序(xu)，將(jiang)上線“清空100位讀者購物車(che)”活動(dong)，連續10天隨機抽取10位提供限額500元范圍內清空購物車(che)的免單福利，實(shi)實(shi)在(zai)在(zai)優(you)惠(hui)(hui)于(yu)民(min)。

在中山分(fen)(fen)會(hui)場(chang)，“中山書(shu)展”云(yun)平(ping)(ping)臺將(jiang)發(fa)(fa)放(fang)15萬(wan)電(dian)子(zi)購書(shu)券(quan)(quan)；江(jiang)門分(fen)(fen)會(hui)場(chang)則(ze)通過(guo)“文化惠(hui)民，云(yun)上共享(xiang)”黨史(shi)答(da)題抽獎(jiang)小程序發(fa)(fa)放(fang)8萬(wan)元電(dian)子(zi)購書(shu)券(quan)(quan)；湛(zhan)江(jiang)分(fen)(fen)會(hui)場(chang)將(jiang)通過(guo)“嶺南書(shu)香”微(wei)信公眾(zhong)號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)(fa)布”微(wei)信公眾(zhong)號等平(ping)(ping)臺發(fa)(fa)放(fang)10萬(wan)元電(dian)子(zi)購書(shu)券(quan)(quan)；茂名分(fen)(fen)會(hui)場(chang)則(ze)向(xiang)當地新華書(shu)店(dian)、市(shi)圖(tu)書(shu)館及市(shi)區4家民營書(shu)店(dian)的讀(du)者(zhe)發(fa)(fa)放(fang)10萬(wan)元購書(shu)券(quan)(quan)；云(yun)浮分(fen)(fen)會(hui)場(chang)將(jiang)通過(guo)“云(yun)報商城(cheng)”派(pai)(pai)發(fa)(fa)電(dian)子(zi)購書(shu)券(quan)(quan)，同時派(pai)(pai)發(fa)(fa)紙質購書(shu)券(quan)(quan)，總額10萬(wan)元。

公益暖(nuan)人心(xin)，形式創(chuang)新助推閱讀服務多元化

書(shu)(shu)香節期間，廣(guang)(guang)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、深圳(zhen)市(shi)(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)、梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)、縣(xian)公共圖(tu)書(shu)(shu)館與當地新華書(shu)(shu)店聯合(he)舉辦“你(ni)選書(shu)(shu)，我(wo)買單”活動，凡(fan)持有當地圖(tu)書(shu)(shu)館借閱卡的廣(guang)(guang)大群眾，憑借閱卡可(ke)在當地指定書(shu)(shu)店或圖(tu)書(shu)(shu)館自選圖(tu)書(shu)(shu)進(jin)行借閱。

今年，鄉鎮(zhen)流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)成為(wei)南(nan)國書(shu)(shu)(shu)香節的重點公益活(huo)動(dong)(dong)(dong)，各地分會場將在(zai)全省鄉鎮(zhen)輪流(liu)開(kai)展(zhan)(zhan)流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)，鄉鎮(zhen)流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)由各市縣新華(hua)書(shu)(shu)(shu)店(dian)具體開(kai)展(zhan)(zhan)，潮(chao)南(nan)購書(shu)(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)(shu)城、陽(yang)山購書(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)(jiang)門購書(shu)(shu)(shu)中(zhong)心(xin)、連州(zhou)購書(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)(jiang)南(nan)購書(shu)(shu)(shu)中(zhong)心(xin)、新興(xing)購書(shu)(shu)(shu)中(zhong)心(xin)等數十家新華(hua)書(shu)(shu)(shu)店(dian)，將陸續舉辦流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)，把“鄉鎮(zhen)流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)車”開(kai)到偏遠(yuan)鄉鎮(zhen)，滿足農村群眾精神(shen)文化需求，助(zhu)力鄉村文化振興(xing)。

防控不放(fang)松，守(shou)好成果營造安全參展(zhan)環境