2021南(nan)國書(shu)香節于8月(yue)20-30日舉辦。在(zai)常態化(hua)(hua)疫情防控下(xia)，本屆南(nan)國書(shu)香節采用“線上線下(xia)結合、全省(sheng)(sheng)各級(ji)聯(lian)動(dong)、分散同(tong)期辦展”的形式開展，全省(sheng)(sheng)范圍內設立的321個分會場(chang)將同(tong)頻共振(zhen)，聯(lian)袂唱響(xiang)閱(yue)讀協奏(zou)曲——超20萬種參展圖(tu)書(shu)線上線下(xia)同(tong)步展示，200多名(ming)文(wen)化(hua)(hua)名(ming)家(jia)或踏(ta)足(zu)南(nan)粵，或做客云(yun)端，464場(chang)次文(wen)化(hua)(hua)活動(dong)潤(run)澤嶺南(nan)，一場(chang)大(da)眾化(hua)(hua)、多元化(hua)(hua)、立體化(hua)(hua)的文(wen)化(hua)(hua)盛宴將在(zai)八月(yue)盛夏掀(xian)起滿城書(shu)香。

聚焦新時代，透(tou)過出版看百(bai)年輝煌成就

今年(nian)(nian)是中國共產黨(dang)成立100周年(nian)(nian)，也是我(wo)國進(jin)入“十四五”規劃、乘勢(shi)而上開啟(qi)全面建設(she)社會(hui)主(zhu)義現代化國家新(xin)征程、向第二(er)個(ge)百年(nian)(nian)奮(fen)斗(dou)目標進(jin)軍的(de)開局之年(nian)(nian)。

2021南國(guo)書香節(jie)以“閱讀點亮前行的(de)路”為年(nian)度(du)口號，匯集(ji)(ji)主(zhu)題(ti)出版重點出版物，在全省范圍(wei)內集(ji)(ji)中(zhong)展(zhan)(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)(zhan)銷習近平(ping)新時代中(zhong)國(guo)特(te)色社會主(zhu)義(yi)思想(xiang)出版成(cheng)果(guo)，重點展(zhan)(zhan)(zhan)示(shi)(shi)黨史、新中(zhong)國(guo)史、改革開(kai)放史、社會主(zhu)義(yi)發(fa)展(zhan)(zhan)(zhan)史等主(zhu)題(ti)出版物，展(zhan)(zhan)(zhan)示(shi)(shi)弘(hong)揚民族(zu)精(jing)神、歌頌改革成(cheng)果(guo)、宣傳典型事跡的(de)優秀(xiu)作品，為廣大群眾呈(cheng)現有高度(du)、有深(shen)度(du)的(de)主(zhu)題(ti)佳作。

全(quan)(quan)省(sheng)分會場同步設立“主題出版物專柜”，開啟線下聯(lian)展(zhan)，筑成百店百部紅(hong)色經典圖書(shu)獻禮方陣，集中(zhong)(zhong)展(zhan)示展(zhan)銷(xiao)《習(xi)(xi)近平談治國(guo)(guo)理政》《中(zhong)(zhong)國(guo)(guo)共產黨簡史(shi)》《新征(zheng)程面(mian)對(dui)面(mian)》等重大(da)(da)主題出版物和黨史(shi)學習(xi)(xi)教育讀(du)物，全(quan)(quan)面(mian)展(zhan)示進入新時代黨和國(guo)(guo)家各項事業取得的歷史(shi)性(xing)成就(jiu)、發生(sheng)的歷史(shi)性(xing)變革，回顧百年歷程，展(zhan)現輝煌成就(jiu)，引發廣(guang)大(da)(da)群眾共鳴。

同時，各(ge)分會場(chang)集中(zhong)開展(zhan)主題(ti)出(chu)版物(wu)首發(fa)儀式、“紅(hong)色文化輕騎(qi)兵”、“重溫紅(hong)色記憶(yi)”等紅(hong)色題(ti)材(cai)閱讀互動(dong)活動(dong)。

吹響集(ji)結(jie)號(hao)，全省321個分會場聯展聯動

本屆南國書香節進一步深耕全民閱(yue)讀(du)，厚植(zhi)文化根基，著力(li)拓(tuo)寬全民參展的幅度、延伸全民觀展的廣度、加大(da)全民優惠的力(li)度、掀起全民閱(yue)讀(du)的熱(re)度，立足“挖掘(jue)地方優勢、辦出(chu)地方特色(se)”，在(zai)全省設置321個分會場。

各分會場(chang)統一(yi)標識、統一(yi)宣傳、統一(yi)折扣、統一(yi)氛圍，編(bian)織成(cheng)一(yi)張廣泛(fan)的、立體的全(quan)民閱讀服務(wu)網，共(gong)同吹響“2021南(nan)國書香節”集結號。

全省分會場分布均(jun)衡，全面覆蓋市(shi)、區(qu)（縣），讓廣(guang)大群(qun)眾(zhong)(zhong)實現零(ling)距離參展(zhan)。展(zhan)覽不僅注(zhu)重主題聚焦，思想(xiang)引領，也(ye)注(zhu)重大眾(zhong)(zhong)閱(yue)讀，活(huo)動(dong)互動(dong)，只要廣(guang)大群(qun)眾(zhong)(zhong)走(zou)進書店，走(zou)進圖書館，就(jiu)可以(yi)近距離參與(yu)書香(xiang)節(jie)豐富的閱(yue)讀活(huo)動(dong)。

全省各地(di)分會場以新華書(shu)店、特(te)色書(shu)店為(wei)閱(yue)讀(du)(du)發散點(dian)，同步(bu)設(she)置“書(shu)香(xiang)優選(xuan)(xuan)”精品出(chu)版(ban)物(wu)專柜、廣東優秀出(chu)版(ban)物(wu)專柜、中國出(chu)版(ban)集團(tuan)優秀出(chu)版(ban)物(wu)專柜，精選(xuan)(xuan)一批大眾(zhong)精品、暢銷經典、嶺南文化、地(di)方特(te)色讀(du)(du)物(wu)，為(wei)廣大群眾(zhong)提供(gong)閱(yue)讀(du)(du)指南。

書店廣泛聯結各(ge)(ge)行各(ge)(ge)業，通(tong)過閱讀(du)活動(dong)串聯起機關、學校(xiao)、社區(qu)、企業，從而調動(dong)全省各(ge)(ge)地廣大群(qun)眾參與的積極性。

閱(yue)讀(du)(du)(du)活(huo)動(dong)(dong)(dong)融合本地(di)特色(se)：廣州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人心，紅(hong)動(dong)(dong)(dong)廣州”——尋找廣州最美“悅”讀(du)(du)(du)之聲紅(hong)色(se)經典(dian)作品誦(song)讀(du)(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“書(shu)(shu)映(ying)百(bai)年偉業”黨(dang)史學習教育主(zhu)題(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“書(shu)(shu)中的鄉(xiang)村變遷”圖(tu)書(shu)(shu)展(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“閱(yue)途，書(shu)(shu)與(yu)遠(yuan)方”基層文(wen)化(hua)巡回展(zhan)(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)盲(mang)人聽書(shu)(shu)、聾啞(ya)人視聽閱(yue)讀(du)(du)(du)活(huo)動(dong)(dong)(dong)；梅州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“南粵沃土鑄偉業——中國(guo)共產黨(dang)在廣東”圖(tu)片(pian)展(zhan)(zhan)；惠州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“不忘(wang)初(chu)心，傳(chuan)承薪(xin)火”主(zhu)題(ti)閱(yue)讀(du)(du)(du)活(huo)動(dong)(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)《熱土地(di)上的紅(hong)飄帶》新(xin)書(shu)(shu)分享(xiang)會(hui)；中山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)第三屆中山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)經典(dian)誦(song)讀(du)(du)(du)活(huo)動(dong)(dong)(dong)線下決賽(sai)；江門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)黨(dang)史、僑史故事分享(xiang)會(hui)和僑鄉(xiang)特色(se)文(wen)化(hua)展(zhan)(zhan)示活(huo)動(dong)(dong)(dong)；陽江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)紅(hong)色(se)主(zhu)題(ti)紀錄(lu)片(pian)展(zhan)(zhan)播活(huo)動(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“唐詩(shi)氣度與(yu)民族自信”“儒(ru)家(jia)修身”等主(zhu)題(ti)文(wen)化(hua)講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“書(shu)(shu)香暖山區(qu)”捐(juan)書(shu)(shu)活(huo)動(dong)(dong)(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)全(quan)國(guo)“兩優一先(xian)”表(biao)(biao)彰大會(hui)肇慶(qing)代(dai)表(biao)(biao)閱(yue)讀(du)(du)(du)分享(xiang)會(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)法巡展(zhan)(zhan)；潮州市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“潮心向黨(dang)”潮州黨(dang)史印(yin)記(ji)檔案圖(tu)片(pian)展(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“書(shu)(shu)香家(jia)國(guo)情”讀(du)(du)(du)書(shu)(shu)主(zhu)題(ti)晚會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉辦(ban)(ban)“書(shu)(shu)香鄉(xiang)村”公益贈書(shu)(shu)活(huo)動(dong)(dong)(dong)。

立面觀書展(zhan)，線(xian)上(shang)線(xian)下活動有機(ji)融(rong)合

隨著閱讀方(fang)式(shi)多樣(yang)化，南國書香(xiang)節進(jin)一步加強線(xian)(xian)上線(xian)(xian)下融(rong)合(he)，搭建“南國書香(xiang)節云平臺”，將(jiang)線(xian)(xian)上展(zhan)(zhan)示、線(xian)(xian)上銷售、線(xian)(xian)上活動(dong)(dong)、線(xian)(xian)上公益(yi)和(he)線(xian)(xian)下活動(dong)(dong)有機(ji)融(rong)合(he)。廣大(da)群眾不僅可以(yi)(yi)到(dao)分(fen)會場線(xian)(xian)下參展(zhan)(zhan)，也可以(yi)(yi)通過南國書香(xiang)節小(xiao)程序、羊城書展(zhan)(zhan)小(xiao)程序，在(zai)云端(duan)同(tong)享優(you)惠購(gou)書、參與閱讀活動(dong)(dong)。

主題(ti)出(chu)版(ban)物(wu)(wu)展銷(xiao)、“書(shu)香優選”精(jing)品出(chu)版(ban)物(wu)(wu)展銷(xiao)、廣(guang)東(dong)優秀(xiu)出(chu)版(ban)物(wu)(wu)展銷(xiao)、中國(guo)出(chu)版(ban)集團優秀(xiu)出(chu)版(ban)物(wu)(wu)展銷(xiao)將在“南國(guo)書(shu)香節(jie)(jie)”小程序同步上(shang)線(xian)(xian)，全(quan)省(sheng)分(fen)(fen)會(hui)場同步開設線(xian)(xian)上(shang)購(gou)書(shu)平臺(tai)，重(zhong)點依托(tuo)“新華通讀”小程序，供全(quan)省(sheng)廣(guang)大群(qun)眾(zhong)在線(xian)(xian)購(gou)書(shu)；同時，數十(shi)場新書(shu)分(fen)(fen)享會(hui)、論壇(tan)沙龍、閱讀活動(dong)將進行(xing)線(xian)(xian)上(shang)直播，并通過南國(guo)書(shu)香節(jie)(jie)小程序全(quan)面發布，讓廣(guang)大群(qun)眾(zhong)打破(po)距離界(jie)限，實現(xian)線(xian)(xian)上(shang)參展。

今年南(nan)國書(shu)(shu)香節開(kai)啟云互動，打造“小(xiao)書(shu)(shu)房(fang)，大(da)世界”云平臺，百(bai)位名人(ren)作家走(zou)進自(zi)己的書(shu)(shu)房(fang)或(huo)特色書(shu)(shu)店，通(tong)過云互動，向(xiang)廣大(da)群(qun)眾(zhong)推薦好(hao)書(shu)(shu)，共同參與(yu)書(shu)(shu)香節。來自(zi)廣東本(ben)土(tu)的近(jin)百(bai)名文(wen)化(hua)名人(ren)、專家學者、作家、閱(yue)讀推廣人(ren)將下(xia)沉到全省分會(hui)場開(kai)展活動，通(tong)過講座、對談(tan)、沙龍、簽(qian)售等形式(shi)，圍繞紅色題材、嶺南(nan)文(wen)化(hua)、親子教育、生活方式(shi)等內(nei)容，深入書(shu)(shu)店一線，與(yu)廣大(da)群(qun)眾(zhong)面對面交(jiao)流。

優惠遍基層，多措并舉提高惠民滲透力

今(jin)年南國(guo)書香節繼續發揮“全(quan)民閱(yue)讀主陣地”作用，向(xiang)全(quan)省(sheng)廣大群(qun)眾推(tui)出便民惠民舉措，通過文化惠民助推(tui)全(quan)民閱(yue)讀。全(quan)省(sheng)分會(hui)場同步推(tui)出全(quan)場圖書八折優惠，“書香之夜”專場圖書限時七(qi)折優惠。

全省各地分會(hui)場推(tui)出多(duo)項惠(hui)(hui)民活動(dong)(dong)。在(zai)廣(guang)州分會(hui)場，讀(du)(du)(du)(du)者(zhe)到指定書店（四閱(yue)書店·東湖店、四閱(yue)書店·琶洲店、楠楓書院、新塘(tang)書城(cheng)、江高書城(cheng)、北京路教材書店、吾悅青(qing)年文(wen)化空間）購書，除享受8折優惠(hui)(hui)以(yi)外，還(huan)可疊加享受工(gong)銀專項優惠(hui)(hui)。讀(du)(du)(du)(du)者(zhe)使(shi)用工(gong)銀e生活APP掃碼支付（需綁定廣(guang)州地區工(gong)銀信用卡），可享5折優惠(hui)(hui)，最高單筆優惠(hui)(hui)金額可達50元(yuan)。活動(dong)(dong)期間每位(wei)(wei)讀(du)(du)(du)(du)者(zhe)可享受2次優惠(hui)(hui)，優惠(hui)(hui)名額有限，先到先得。在(zai)“羊(yang)城(cheng)書展”小(xiao)程序，將(jiang)上線“清(qing)空100位(wei)(wei)讀(du)(du)(du)(du)者(zhe)購物車(che)”活動(dong)(dong)，連續10天(tian)隨機抽取10位(wei)(wei)提供限額500元(yuan)范圍內清(qing)空購物車(che)的免單福利(li)，實實在(zai)在(zai)優惠(hui)(hui)于民。

在中(zhong)山(shan)分(fen)會(hui)(hui)(hui)場(chang)，“中(zhong)山(shan)書(shu)(shu)(shu)(shu)展(zhan)”云(yun)平(ping)臺將(jiang)(jiang)發放(fang)(fang)(fang)15萬(wan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；江門(men)分(fen)會(hui)(hui)(hui)場(chang)則通(tong)過(guo)(guo)“文化惠民(min)(min)，云(yun)上(shang)共(gong)享”黨(dang)史(shi)答題抽獎小(xiao)程(cheng)序發放(fang)(fang)(fang)8萬(wan)元(yuan)(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；湛江分(fen)會(hui)(hui)(hui)場(chang)將(jiang)(jiang)通(tong)過(guo)(guo)“嶺南(nan)書(shu)(shu)(shu)(shu)香”微(wei)信(xin)公(gong)眾號、“視聽(ting)湛江”APP、“湛江發布”微(wei)信(xin)公(gong)眾號等平(ping)臺發放(fang)(fang)(fang)10萬(wan)元(yuan)(yuan)電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；茂名分(fen)會(hui)(hui)(hui)場(chang)則向(xiang)當地新華書(shu)(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)(shu)館及市區(qu)4家民(min)(min)營(ying)書(shu)(shu)(shu)(shu)店(dian)的讀者(zhe)發放(fang)(fang)(fang)10萬(wan)元(yuan)(yuan)購(gou)書(shu)(shu)(shu)(shu)券(quan)；云(yun)浮分(fen)會(hui)(hui)(hui)場(chang)將(jiang)(jiang)通(tong)過(guo)(guo)“云(yun)報商城”派(pai)發電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)，同時(shi)派(pai)發紙質購(gou)書(shu)(shu)(shu)(shu)券(quan)，總額10萬(wan)元(yuan)(yuan)。

公益暖人(ren)心，形式(shi)創新(xin)助推(tui)閱讀服務多(duo)元化

書(shu)(shu)香節期間，廣州(zhou)市、深圳市、佛山(shan)市、韶關(guan)市、河源市、梅州(zhou)市、惠(hui)州(zhou)市、東(dong)莞市、中山(shan)市、江門市、湛江市、茂(mao)名市、肇(zhao)慶(qing)市、清遠市、潮州(zhou)市、揭陽市的(de)市、縣(xian)公共圖書(shu)(shu)館(guan)與(yu)當(dang)地(di)(di)新華書(shu)(shu)店(dian)聯合舉辦“你選書(shu)(shu)，我買單(dan)”活動(dong)，凡持有當(dang)地(di)(di)圖書(shu)(shu)館(guan)借閱卡的(de)廣大群(qun)眾，憑(ping)借閱卡可在當(dang)地(di)(di)指定(ding)書(shu)(shu)店(dian)或圖書(shu)(shu)館(guan)自選圖書(shu)(shu)進行借閱。

今年，鄉(xiang)鎮流動售書(shu)(shu)(shu)活動成為(wei)南國書(shu)(shu)(shu)香(xiang)節的重點公益(yi)活動，各地分會(hui)場將在全省鄉(xiang)鎮輪流開(kai)展(zhan)流動售書(shu)(shu)(shu)活動，鄉(xiang)鎮流動售書(shu)(shu)(shu)活動由各市縣新華書(shu)(shu)(shu)店具體(ti)開(kai)展(zhan)，潮南購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)城(cheng)、陽山購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江門購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、連州購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江南購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、新興購(gou)書(shu)(shu)(shu)中(zhong)心(xin)等數十家新華書(shu)(shu)(shu)店，將陸續舉(ju)辦流動售書(shu)(shu)(shu)，把“鄉(xiang)鎮流動售書(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮，滿(man)足農村群眾(zhong)精神(shen)文化需求(qiu)，助力鄉(xiang)村文化振(zhen)興。

防(fang)控不放松(song)，守好成果(guo)營造安全參展環境(jing)