2021南(nan)國(guo)書(shu)香(xiang)節于(yu)8月(yue)20-30日舉辦(ban)。在常態(tai)化(hua)疫情防控(kong)下，本(ben)屆南(nan)國(guo)書(shu)香(xiang)節采用“線上線下結合、全省各級聯(lian)動、分(fen)散同期辦(ban)展”的形式開展，全省范圍內設立(li)的321個分(fen)會場將(jiang)(jiang)同頻共振(zhen)，聯(lian)袂唱響閱讀協奏曲(qu)——超20萬種參展圖書(shu)線上線下同步展示，200多(duo)名文(wen)化(hua)名家或(huo)踏足南(nan)粵，或(huo)做客云端(duan)，464場次文(wen)化(hua)活(huo)動潤澤嶺南(nan)，一場大眾化(hua)、多(duo)元(yuan)化(hua)、立(li)體化(hua)的文(wen)化(hua)盛(sheng)宴將(jiang)(jiang)在八月(yue)盛(sheng)夏(xia)掀(xian)起(qi)滿城書(shu)香(xiang)。

聚焦新時代(dai)，透過出版看百(bai)年輝(hui)煌成就

今年(nian)(nian)是(shi)中國(guo)共產黨成(cheng)立100周(zhou)年(nian)(nian)，也是(shi)我國(guo)進入“十四五”規(gui)劃、乘(cheng)勢(shi)而上開啟全面建設社會(hui)主義現代化國(guo)家新征(zheng)程(cheng)、向第二個百(bai)年(nian)(nian)奮(fen)斗目標進軍的開局(ju)之(zhi)年(nian)(nian)。

2021南(nan)國書香節以“閱(yue)讀點(dian)亮前行的(de)路”為(wei)年度(du)(du)口(kou)號，匯集主(zhu)題(ti)出(chu)(chu)版(ban)重點(dian)出(chu)(chu)版(ban)物，在全省范圍內集中展(zhan)示(shi)(shi)展(zhan)銷(xiao)習近平新時代中國特色社會主(zhu)義思想出(chu)(chu)版(ban)成果，重點(dian)展(zhan)示(shi)(shi)黨史(shi)(shi)、新中國史(shi)(shi)、改革(ge)開(kai)放史(shi)(shi)、社會主(zhu)義發(fa)展(zhan)史(shi)(shi)等主(zhu)題(ti)出(chu)(chu)版(ban)物，展(zhan)示(shi)(shi)弘(hong)揚民族精神、歌(ge)頌改革(ge)成果、宣傳典型(xing)事跡的(de)優(you)秀作(zuo)品，為(wei)廣(guang)大群眾呈(cheng)現有高度(du)(du)、有深度(du)(du)的(de)主(zhu)題(ti)佳作(zuo)。

全(quan)省(sheng)分會場同步設立“主(zhu)題出(chu)(chu)版物專柜”，開啟(qi)線下聯展(zhan)，筑成百(bai)店百(bai)部(bu)紅(hong)色(se)經典(dian)圖書獻禮方陣，集中(zhong)展(zhan)示展(zhan)銷(xiao)《習(xi)近平談(tan)治國理政》《中(zhong)國共產(chan)黨(dang)簡史》《新(xin)征程面對面》等重大(da)主(zhu)題出(chu)(chu)版物和黨(dang)史學習(xi)教育讀物，全(quan)面展(zhan)示進入(ru)新(xin)時代黨(dang)和國家各(ge)項(xiang)事業取得的歷(li)史性成就、發生的歷(li)史性變革，回顧百(bai)年歷(li)程，展(zhan)現輝煌(huang)成就，引發廣大(da)群(qun)眾共鳴。

同時，各分會場(chang)集(ji)中開展主(zhu)題(ti)出版(ban)物首發儀式、“紅(hong)(hong)(hong)色(se)文(wen)化輕(qing)騎(qi)兵”、“重溫紅(hong)(hong)(hong)色(se)記憶”等紅(hong)(hong)(hong)色(se)題(ti)材閱讀互動活(huo)動。

吹(chui)響集結號(hao)，全(quan)省321個分會場聯展聯動(dong)

本屆南國書香節(jie)進一步(bu)深耕全民(min)閱(yue)讀(du)，厚植文化根基，著力(li)拓寬全民(min)參展的(de)(de)幅度、延伸(shen)全民(min)觀(guan)展的(de)(de)廣度、加大全民(min)優惠的(de)(de)力(li)度、掀起全民(min)閱(yue)讀(du)的(de)(de)熱(re)度，立足“挖(wa)掘地方(fang)優勢(shi)、辦出地方(fang)特色”，在全省設置321個分會場(chang)。

各分(fen)會場統一標識(shi)、統一宣(xuan)傳(chuan)、統一折扣、統一氛圍，編織成一張廣(guang)泛(fan)的、立(li)體(ti)的全(quan)民(min)閱讀服務網，共同吹響“2021南(nan)國書香節”集結號。

全(quan)(quan)省分會場分布均衡(heng)，全(quan)(quan)面覆蓋市、區（縣），讓廣(guang)大群(qun)眾(zhong)實現零距離參展。展覽不僅(jin)注重主(zhu)題(ti)聚焦，思想引領，也注重大眾(zhong)閱(yue)讀，活動互動，只要廣(guang)大群(qun)眾(zhong)走進書店，走進圖書館(guan)，就可以近距離參與書香節豐富的(de)閱(yue)讀活動。

全省各地(di)分會場以新華書(shu)店(dian)、特(te)色(se)書(shu)店(dian)為(wei)閱讀(du)發散點，同(tong)步設置“書(shu)香優(you)(you)選”精(jing)品出版(ban)(ban)物(wu)(wu)(wu)專(zhuan)柜、廣東優(you)(you)秀(xiu)出版(ban)(ban)物(wu)(wu)(wu)專(zhuan)柜、中國出版(ban)(ban)集團(tuan)優(you)(you)秀(xiu)出版(ban)(ban)物(wu)(wu)(wu)專(zhuan)柜，精(jing)選一批大(da)(da)眾(zhong)精(jing)品、暢銷經(jing)典、嶺南(nan)文化、地(di)方特(te)色(se)讀(du)物(wu)(wu)(wu)，為(wei)廣大(da)(da)群(qun)眾(zhong)提(ti)供閱讀(du)指南(nan)。

書店(dian)廣泛聯結(jie)各(ge)(ge)行各(ge)(ge)業(ye)，通(tong)過閱讀活(huo)動串(chuan)聯起機關、學校、社(she)區(qu)、企業(ye)，從而調動全省各(ge)(ge)地廣大群眾參與的積極(ji)性。

閱(yue)讀(du)(du)(du)活(huo)動(dong)(dong)融合本(ben)地特色：廣州(zhou)(zhou)(zhou)市(shi)(shi)(shi)推(tui)出“聲入(ru)人(ren)心(xin)，紅(hong)(hong)(hong)動(dong)(dong)廣州(zhou)(zhou)(zhou)”——尋找廣州(zhou)(zhou)(zhou)最美“悅”讀(du)(du)(du)之聲紅(hong)(hong)(hong)色經典作品誦讀(du)(du)(du)；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)映百年偉業”黨(dang)(dang)史(shi)學習(xi)教育(yu)主(zhu)題展(zhan)(zhan)；汕頭市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)中(zhong)的(de)鄉(xiang)村變遷(qian)”圖(tu)書(shu)展(zhan)(zhan)；佛(fo)山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)與遠方”基(ji)層(ceng)文化(hua)(hua)巡(xun)回展(zhan)(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)盲人(ren)聽書(shu)、聾啞人(ren)視聽閱(yue)讀(du)(du)(du)活(huo)動(dong)(dong)；梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄(zhu)偉業——中(zhong)國(guo)(guo)共(gong)產黨(dang)(dang)在廣東(dong)”圖(tu)片(pian)展(zhan)(zhan)；惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心(xin)，傳承薪火”主(zhu)題閱(yue)讀(du)(du)(du)活(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)《熱(re)土地上的(de)紅(hong)(hong)(hong)飄帶》新書(shu)分(fen)享會(hui)；中(zhong)山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)第(di)三屆中(zhong)山(shan)(shan)市(shi)(shi)(shi)經典誦讀(du)(du)(du)活(huo)動(dong)(dong)線下決賽；江門市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)黨(dang)(dang)史(shi)、僑(qiao)史(shi)故事分(fen)享會(hui)和僑(qiao)鄉(xiang)特色文化(hua)(hua)展(zhan)(zhan)示活(huo)動(dong)(dong)；陽江市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)(hong)(hong)色主(zhu)題紀錄(lu)片(pian)展(zhan)(zhan)播(bo)活(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與民(min)族自(zi)信”“儒家修身”等(deng)主(zhu)題文化(hua)(hua)講堂；茂名市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香暖山(shan)(shan)區”捐書(shu)活(huo)動(dong)(dong)；肇慶(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)全國(guo)(guo)“兩優一先”表彰大會(hui)肇慶(qing)代表閱(yue)讀(du)(du)(du)分(fen)享會(hui)；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“文明家風”書(shu)法巡(xun)展(zhan)(zhan)；潮州(zhou)(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心(xin)向(xiang)黨(dang)(dang)”潮州(zhou)(zhou)(zhou)黨(dang)(dang)史(shi)印記檔(dang)案圖(tu)片(pian)展(zhan)(zhan)；揭(jie)陽市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香家國(guo)(guo)情”讀(du)(du)(du)書(shu)主(zhu)題晚會(hui)；云(yun)浮市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香鄉(xiang)村”公益贈書(shu)活(huo)動(dong)(dong)。

立(li)面觀書展，線(xian)上線(xian)下(xia)活(huo)動有(you)機融合(he)

隨著閱(yue)讀方式多(duo)樣化，南國(guo)書(shu)(shu)香(xiang)(xiang)(xiang)節進一步加強(qiang)線(xian)上(shang)線(xian)下融(rong)合，搭建“南國(guo)書(shu)(shu)香(xiang)(xiang)(xiang)節云平臺(tai)”，將(jiang)線(xian)上(shang)展示、線(xian)上(shang)銷售、線(xian)上(shang)活動、線(xian)上(shang)公益和線(xian)下活動有機(ji)融(rong)合。廣(guang)大群眾不僅可(ke)以到分會場(chang)線(xian)下參展，也可(ke)以通(tong)過南國(guo)書(shu)(shu)香(xiang)(xiang)(xiang)節小(xiao)程序、羊(yang)城書(shu)(shu)展小(xiao)程序，在(zai)云端同享優惠購書(shu)(shu)、參與(yu)閱(yue)讀活動。

主題(ti)出(chu)版(ban)物(wu)展(zhan)銷(xiao)、“書(shu)香優(you)選”精(jing)品出(chu)版(ban)物(wu)展(zhan)銷(xiao)、廣(guang)東優(you)秀出(chu)版(ban)物(wu)展(zhan)銷(xiao)、中國出(chu)版(ban)集團優(you)秀出(chu)版(ban)物(wu)展(zhan)銷(xiao)將在“南國書(shu)香節”小程(cheng)序同(tong)步上(shang)(shang)線，全省(sheng)分會場同(tong)步開設線上(shang)(shang)購(gou)書(shu)平臺，重點依托“新(xin)華通讀(du)”小程(cheng)序，供全省(sheng)廣(guang)大(da)群(qun)眾在線購(gou)書(shu)；同(tong)時，數十場新(xin)書(shu)分享會、論壇沙龍、閱讀(du)活(huo)動將進行線上(shang)(shang)直播(bo)，并通過南國書(shu)香節小程(cheng)序全面發布，讓(rang)廣(guang)大(da)群(qun)眾打破距(ju)離(li)界限，實(shi)現線上(shang)(shang)參展(zhan)。

今年南國書(shu)香(xiang)(xiang)節開(kai)(kai)啟云互(hu)動(dong)，打造“小書(shu)房(fang)，大(da)(da)世界”云平(ping)臺，百位名人(ren)(ren)作家走(zou)進自己的書(shu)房(fang)或(huo)特色書(shu)店(dian)，通過云互(hu)動(dong)，向廣(guang)(guang)大(da)(da)群眾(zhong)推薦(jian)好書(shu)，共同參(can)與書(shu)香(xiang)(xiang)節。來(lai)自廣(guang)(guang)東本(ben)土的近(jin)百名文(wen)(wen)化名人(ren)(ren)、專家學者(zhe)、作家、閱讀推廣(guang)(guang)人(ren)(ren)將下沉到(dao)全省分會場(chang)開(kai)(kai)展活(huo)動(dong)，通過講座、對談、沙龍、簽售等(deng)形式，圍繞紅色題材、嶺南文(wen)(wen)化、親子教(jiao)育、生活(huo)方式等(deng)內容，深入書(shu)店(dian)一線，與廣(guang)(guang)大(da)(da)群眾(zhong)面對面交流。

優(you)惠(hui)遍基層(ceng)，多措并舉提高(gao)惠(hui)民滲(shen)透力(li)

今年(nian)南國書香節繼續發揮(hui)“全(quan)(quan)(quan)(quan)民(min)(min)閱讀主陣地”作(zuo)用，向全(quan)(quan)(quan)(quan)省(sheng)廣大群眾推出便民(min)(min)惠民(min)(min)舉措，通過文(wen)化惠民(min)(min)助(zhu)推全(quan)(quan)(quan)(quan)民(min)(min)閱讀。全(quan)(quan)(quan)(quan)省(sheng)分會場同步(bu)推出全(quan)(quan)(quan)(quan)場圖書八折(zhe)優惠，“書香之夜”專(zhuan)場圖書限(xian)時(shi)七折(zhe)優惠。

全省各地分會(hui)場(chang)推出多項惠(hui)(hui)民(min)活(huo)(huo)(huo)動(dong)。在(zai)(zai)廣州分會(hui)場(chang)，讀者到指定書(shu)(shu)店（四閱書(shu)(shu)店·東(dong)湖(hu)店、四閱書(shu)(shu)店·琶洲(zhou)店、楠楓書(shu)(shu)院、新塘(tang)書(shu)(shu)城、江高書(shu)(shu)城、北京路教材書(shu)(shu)店、吾悅青年文化(hua)空間）購書(shu)(shu)，除享(xiang)受8折(zhe)優(you)(you)惠(hui)(hui)以外，還可(ke)疊(die)加享(xiang)受工銀專項優(you)(you)惠(hui)(hui)。讀者使用工銀e生活(huo)(huo)(huo)APP掃(sao)碼支(zhi)付（需(xu)綁(bang)定廣州地區(qu)工銀信用卡(ka)），可(ke)享(xiang)5折(zhe)優(you)(you)惠(hui)(hui)，最高單筆優(you)(you)惠(hui)(hui)金額可(ke)達50元。活(huo)(huo)(huo)動(dong)期(qi)間每位讀者可(ke)享(xiang)受2次優(you)(you)惠(hui)(hui)，優(you)(you)惠(hui)(hui)名額有限(xian)，先到先得。在(zai)(zai)“羊城書(shu)(shu)展(zhan)”小程序，將(jiang)上線“清空100位讀者購物車”活(huo)(huo)(huo)動(dong)，連續10天(tian)隨機抽取10位提供限(xian)額500元范圍內(nei)清空購物車的免單福利，實實在(zai)(zai)在(zai)(zai)優(you)(you)惠(hui)(hui)于(yu)民(min)。

在中山分(fen)(fen)會(hui)場(chang)(chang)，“中山書(shu)(shu)(shu)(shu)展”云(yun)平臺將發放(fang)(fang)15萬(wan)(wan)(wan)(wan)電子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；江門分(fen)(fen)會(hui)場(chang)(chang)則通過(guo)(guo)“文化惠(hui)民，云(yun)上(shang)共享(xiang)”黨史答題抽獎小程序(xu)發放(fang)(fang)8萬(wan)(wan)(wan)(wan)元電子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；湛江分(fen)(fen)會(hui)場(chang)(chang)將通過(guo)(guo)“嶺南(nan)書(shu)(shu)(shu)(shu)香”微(wei)信公(gong)眾(zhong)(zhong)號、“視聽湛江”APP、“湛江發布(bu)”微(wei)信公(gong)眾(zhong)(zhong)號等平臺發放(fang)(fang)10萬(wan)(wan)(wan)(wan)元電子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；茂名分(fen)(fen)會(hui)場(chang)(chang)則向當地新華書(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)(shu)店的讀者發放(fang)(fang)10萬(wan)(wan)(wan)(wan)元購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；云(yun)浮分(fen)(fen)會(hui)場(chang)(chang)將通過(guo)(guo)“云(yun)報商城”派發電子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，同時派發紙質購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，總額10萬(wan)(wan)(wan)(wan)元。

公益暖(nuan)人心(xin)，形(xing)式創新(xin)助推閱讀服務多元化

書(shu)香(xiang)節期間，廣州(zhou)市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)、東(dong)莞(guan)市(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)、縣公共圖書(shu)館與當地(di)(di)新華(hua)書(shu)店聯合舉辦“你(ni)選(xuan)書(shu)，我買單”活動，凡持有當地(di)(di)圖書(shu)館借閱(yue)卡(ka)的廣大群(qun)眾，憑借閱(yue)卡(ka)可在當地(di)(di)指定書(shu)店或圖書(shu)館自選(xuan)圖書(shu)進行(xing)借閱(yue)。

今(jin)年，鄉鎮(zhen)(zhen)(zhen)流(liu)(liu)(liu)動售(shou)書(shu)(shu)活動成為南國書(shu)(shu)香節的重點公益活動，各地分會場將(jiang)在全省(sheng)鄉鎮(zhen)(zhen)(zhen)輪流(liu)(liu)(liu)開(kai)展流(liu)(liu)(liu)動售(shou)書(shu)(shu)活動，鄉鎮(zhen)(zhen)(zhen)流(liu)(liu)(liu)動售(shou)書(shu)(shu)活動由各市(shi)縣新(xin)華書(shu)(shu)店(dian)具體開(kai)展，潮南購(gou)(gou)書(shu)(shu)中心(xin)(xin)(xin)、博羅書(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)中心(xin)(xin)(xin)、江門購(gou)(gou)書(shu)(shu)中心(xin)(xin)(xin)、連州購(gou)(gou)書(shu)(shu)中心(xin)(xin)(xin)、江南購(gou)(gou)書(shu)(shu)中心(xin)(xin)(xin)、新(xin)興購(gou)(gou)書(shu)(shu)中心(xin)(xin)(xin)等(deng)數十(shi)家新(xin)華書(shu)(shu)店(dian)，將(jiang)陸續舉(ju)辦(ban)流(liu)(liu)(liu)動售(shou)書(shu)(shu)，把“鄉鎮(zhen)(zhen)(zhen)流(liu)(liu)(liu)動售(shou)書(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)(zhen)(zhen)，滿足(zu)農村群眾精神文化需求，助(zhu)力鄉村文化振興。

防控不放松(song)，守好成果營造安全參展環境(jing)