2021南(nan)(nan)國書(shu)香節于8月(yue)20-30日舉辦(ban)。在常態化(hua)(hua)(hua)疫(yi)情防控下(xia)(xia)，本屆(jie)南(nan)(nan)國書(shu)香節采用“線上(shang)線下(xia)(xia)結合、全省各級(ji)聯動、分散同(tong)(tong)期辦(ban)展”的(de)(de)形式開展，全省范圍(wei)內設立(li)(li)的(de)(de)321個(ge)分會場將同(tong)(tong)頻共振，聯袂唱響閱讀協(xie)奏曲——超(chao)20萬種參展圖書(shu)線上(shang)線下(xia)(xia)同(tong)(tong)步展示，200多(duo)名文(wen)(wen)化(hua)(hua)(hua)名家或踏足南(nan)(nan)粵(yue)，或做客云端，464場次文(wen)(wen)化(hua)(hua)(hua)活(huo)動潤(run)澤嶺南(nan)(nan)，一場大眾化(hua)(hua)(hua)、多(duo)元化(hua)(hua)(hua)、立(li)(li)體化(hua)(hua)(hua)的(de)(de)文(wen)(wen)化(hua)(hua)(hua)盛(sheng)(sheng)宴(yan)將在八(ba)月(yue)盛(sheng)(sheng)夏掀(xian)起滿城書(shu)香。

聚焦新時代，透過出版看百年輝煌成(cheng)就

今年是中國共產黨成立(li)100周年，也(ye)是我國進入“十四五”規劃、乘勢而(er)上開啟全面建設社會主義現代化國家新(xin)征程(cheng)、向(xiang)第二個百年奮斗(dou)目(mu)標進軍(jun)的開局之年。

2021南國書香節以“閱(yue)讀點(dian)(dian)亮前行(xing)的路”為年度口號，匯(hui)集(ji)主(zhu)題(ti)出版重點(dian)(dian)出版物(wu)，在全省(sheng)范圍內集(ji)中展(zhan)(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)(zhan)銷習(xi)近(jin)平新(xin)時代中國特色社會主(zhu)義思想(xiang)出版成果，重點(dian)(dian)展(zhan)(zhan)(zhan)示(shi)(shi)黨史、新(xin)中國史、改(gai)革(ge)開(kai)放(fang)史、社會主(zhu)義發展(zhan)(zhan)(zhan)史等主(zhu)題(ti)出版物(wu)，展(zhan)(zhan)(zhan)示(shi)(shi)弘揚(yang)民族精神、歌頌改(gai)革(ge)成果、宣(xuan)傳典型事跡的優秀作(zuo)品，為廣大群眾呈現有(you)高(gao)度、有(you)深度的主(zhu)題(ti)佳(jia)作(zuo)。

全省分會場同(tong)步(bu)設立“主(zhu)題出版物(wu)專柜”，開(kai)啟線下聯展，筑成百店百部紅色經典圖書獻禮方陣，集中展示展銷《習近平談治國理政》《中國共(gong)產(chan)黨(dang)簡史》《新征程(cheng)面(mian)對面(mian)》等重大主(zhu)題出版物(wu)和黨(dang)史學(xue)習教(jiao)育讀物(wu)，全面(mian)展示進入新時代(dai)黨(dang)和國家(jia)各項事(shi)業取得的歷史性成就、發生的歷史性變革，回顧百年歷程(cheng)，展現輝(hui)煌成就，引(yin)發廣大群眾共(gong)鳴(ming)。

同時，各分會場集(ji)中開展主題出(chu)版(ban)物首發儀式(shi)、“紅(hong)色文化輕騎兵”、“重溫紅(hong)色記憶”等(deng)紅(hong)色題材(cai)閱讀(du)互動活動。

吹響集(ji)結號(hao)，全省(sheng)321個(ge)分會(hui)場(chang)聯(lian)展聯(lian)動

本(ben)屆南國(guo)書香節(jie)進一步深耕全(quan)民閱讀(du)，厚(hou)植文化根基，著力拓(tuo)寬全(quan)民參展的幅度(du)(du)(du)、延伸全(quan)民觀展的廣度(du)(du)(du)、加(jia)大全(quan)民優(you)(you)惠的力度(du)(du)(du)、掀起全(quan)民閱讀(du)的熱度(du)(du)(du)，立足“挖掘(jue)地(di)方(fang)優(you)(you)勢、辦出(chu)地(di)方(fang)特色”，在全(quan)省設(she)置321個分(fen)會場。

各分會場統一標識、統一宣傳、統一折扣、統一氛圍(wei)，編織(zhi)成一張(zhang)廣(guang)泛的、立體的全民(min)閱讀服務網，共同吹(chui)響“2021南國書香(xiang)節”集(ji)結號。

全(quan)省分(fen)會場分(fen)布均衡，全(quan)面覆蓋市、區（縣），讓廣大(da)(da)群眾(zhong)(zhong)實現零距(ju)離參(can)展。展覽(lan)不僅(jin)注重(zhong)主題聚(ju)焦，思想引領，也注重(zhong)大(da)(da)眾(zhong)(zhong)閱(yue)讀，活(huo)動(dong)互動(dong)，只(zhi)要廣大(da)(da)群眾(zhong)(zhong)走(zou)進書店，走(zou)進圖書館，就可(ke)以近距(ju)離參(can)與書香節(jie)豐(feng)富(fu)的閱(yue)讀活(huo)動(dong)。

全省各地(di)分(fen)會場以新華書(shu)(shu)店、特(te)色書(shu)(shu)店為閱讀發散(san)點，同步(bu)設(she)置“書(shu)(shu)香(xiang)優(you)(you)(you)選(xuan)”精(jing)品出版(ban)(ban)(ban)物專柜(ju)、廣東(dong)優(you)(you)(you)秀(xiu)出版(ban)(ban)(ban)物專柜(ju)、中國出版(ban)(ban)(ban)集團優(you)(you)(you)秀(xiu)出版(ban)(ban)(ban)物專柜(ju)，精(jing)選(xuan)一批大眾精(jing)品、暢銷經典(dian)、嶺南文化、地(di)方特(te)色讀物，為廣大群(qun)眾提供(gong)閱讀指南。

書(shu)店(dian)廣泛聯結各(ge)行各(ge)業，通(tong)過閱讀活動串(chuan)聯起機關、學(xue)校、社區、企業，從而(er)調(diao)動全省各(ge)地廣大(da)群眾參與的積極性。

閱(yue)讀(du)(du)活動融合(he)本地(di)特(te)色(se)：廣州市(shi)(shi)(shi)推出“聲(sheng)入人心(xin)，紅(hong)動廣州”——尋找廣州最美“悅”讀(du)(du)之聲(sheng)紅(hong)色(se)經典作品誦讀(du)(du)；深(shen)圳(zhen)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年偉(wei)(wei)業(ye)”黨(dang)(dang)(dang)史學習教(jiao)育主(zhu)題(ti)展(zhan)；汕(shan)(shan)頭市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中(zhong)(zhong)的(de)鄉村變(bian)遷”圖書(shu)(shu)(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)與遠(yuan)方(fang)”基(ji)層文化(hua)巡(xun)回展(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)(shu)、聾啞人視聽(ting)閱(yue)讀(du)(du)活動；梅州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉(wei)(wei)業(ye)——中(zhong)(zhong)國(guo)共產(chan)黨(dang)(dang)(dang)在廣東”圖片(pian)展(zhan)；惠州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心(xin)，傳承薪火”主(zhu)題(ti)閱(yue)讀(du)(du)活動；汕(shan)(shan)尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地(di)上的(de)紅(hong)飄帶》新書(shu)(shu)(shu)(shu)分(fen)(fen)享(xiang)會(hui)(hui)；中(zhong)(zhong)山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)(zhong)山(shan)市(shi)(shi)(shi)經典誦讀(du)(du)活動線下決賽；江門市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨(dang)(dang)(dang)史、僑(qiao)史故事分(fen)(fen)享(xiang)會(hui)(hui)和僑(qiao)鄉特(te)色(se)文化(hua)展(zhan)示活動；陽江市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)色(se)主(zhu)題(ti)紀錄片(pian)展(zhan)播(bo)活動；湛(zhan)江市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩氣度與民族自信”“儒(ru)家(jia)修身(shen)”等主(zhu)題(ti)文化(hua)講堂；茂名(ming)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香暖山(shan)區”捐書(shu)(shu)(shu)(shu)活動；肇慶(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國(guo)“兩(liang)優一(yi)先”表彰大(da)會(hui)(hui)肇慶(qing)代表閱(yue)讀(du)(du)分(fen)(fen)享(xiang)會(hui)(hui)；清遠(yuan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文明家(jia)風”書(shu)(shu)(shu)(shu)法巡(xun)展(zhan)；潮(chao)州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心(xin)向黨(dang)(dang)(dang)”潮(chao)州黨(dang)(dang)(dang)史印記檔案圖片(pian)展(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香家(jia)國(guo)情(qing)”讀(du)(du)書(shu)(shu)(shu)(shu)主(zhu)題(ti)晚會(hui)(hui)；云(yun)浮市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香鄉村”公益贈書(shu)(shu)(shu)(shu)活動。

立(li)面觀(guan)書展，線上(shang)線下活(huo)動有機融合

隨著(zhu)閱(yue)讀(du)方式多樣化，南(nan)國書香(xiang)節(jie)進(jin)一步加強(qiang)線(xian)上(shang)(shang)線(xian)下(xia)融合(he)，搭建“南(nan)國書香(xiang)節(jie)云平臺”，將線(xian)上(shang)(shang)展示(shi)、線(xian)上(shang)(shang)銷售、線(xian)上(shang)(shang)活動、線(xian)上(shang)(shang)公益和線(xian)下(xia)活動有機融合(he)。廣大群眾不僅可以(yi)到分(fen)會場線(xian)下(xia)參(can)展，也(ye)可以(yi)通過南(nan)國書香(xiang)節(jie)小程序(xu)、羊城書展小程序(xu)，在云端同享(xiang)優惠購(gou)書、參(can)與閱(yue)讀(du)活動。

主題出版(ban)(ban)物(wu)展(zhan)銷(xiao)、“書香(xiang)(xiang)優(you)(you)(you)選”精品出版(ban)(ban)物(wu)展(zhan)銷(xiao)、廣東優(you)(you)(you)秀(xiu)出版(ban)(ban)物(wu)展(zhan)銷(xiao)、中國(guo)(guo)出版(ban)(ban)集(ji)團優(you)(you)(you)秀(xiu)出版(ban)(ban)物(wu)展(zhan)銷(xiao)將在“南國(guo)(guo)書香(xiang)(xiang)節”小程(cheng)序同步上(shang)(shang)線(xian)(xian)(xian)(xian)，全省分(fen)會場(chang)同步開設線(xian)(xian)(xian)(xian)上(shang)(shang)購(gou)(gou)書平(ping)臺(tai)，重點依(yi)托(tuo)“新(xin)華通(tong)讀”小程(cheng)序，供全省廣大(da)群眾(zhong)在線(xian)(xian)(xian)(xian)購(gou)(gou)書；同時(shi)，數十(shi)場(chang)新(xin)書分(fen)享會、論壇沙龍、閱讀活動將進行(xing)線(xian)(xian)(xian)(xian)上(shang)(shang)直播，并通(tong)過(guo)南國(guo)(guo)書香(xiang)(xiang)節小程(cheng)序全面(mian)發布，讓廣大(da)群眾(zhong)打破距離界限，實現線(xian)(xian)(xian)(xian)上(shang)(shang)參展(zhan)。

今年南國書香節(jie)開啟云互(hu)動，打造“小書房，大世界(jie)”云平臺，百(bai)位名(ming)人作家走(zou)進自己的書房或特(te)色書店，通(tong)過云互(hu)動，向廣大群眾推(tui)(tui)薦好書，共同參(can)與(yu)書香節(jie)。來自廣東本(ben)土的近百(bai)名(ming)文(wen)(wen)化名(ming)人、專(zhuan)家學者、作家、閱讀推(tui)(tui)廣人將下沉(chen)到全省(sheng)分會場開展活動，通(tong)過講座、對談、沙龍、簽售等形式，圍繞紅色題材、嶺南文(wen)(wen)化、親子教育、生活方式等內容，深入書店一線，與(yu)廣大群眾面對面交流。

優惠遍基(ji)層，多(duo)措(cuo)并(bing)舉提高惠民滲透力(li)

今年南國(guo)書(shu)(shu)香節繼續發揮“全民(min)(min)(min)閱讀(du)主陣地(di)”作用，向全省廣(guang)大群眾(zhong)推出便民(min)(min)(min)惠(hui)民(min)(min)(min)舉(ju)措，通過文化惠(hui)民(min)(min)(min)助推全民(min)(min)(min)閱讀(du)。全省分會場同步推出全場圖(tu)書(shu)(shu)八折(zhe)優惠(hui)，“書(shu)(shu)香之夜”專場圖(tu)書(shu)(shu)限時(shi)七折(zhe)優惠(hui)。

全省各地(di)分(fen)(fen)會(hui)場推出(chu)多(duo)項(xiang)惠(hui)民活(huo)動(dong)。在(zai)(zai)(zai)廣(guang)州(zhou)分(fen)(fen)會(hui)場，讀者(zhe)到(dao)指定書(shu)店（四(si)閱(yue)書(shu)店·東湖(hu)店、四(si)閱(yue)書(shu)店·琶洲店、楠楓書(shu)院、新(xin)塘書(shu)城、江高書(shu)城、北京(jing)路教材書(shu)店、吾悅青(qing)年文化空(kong)間(jian)）購書(shu)，除享(xiang)(xiang)(xiang)受(shou)8折優(you)(you)惠(hui)以外，還可疊加享(xiang)(xiang)(xiang)受(shou)工(gong)(gong)銀(yin)專(zhuan)項(xiang)優(you)(you)惠(hui)。讀者(zhe)使用工(gong)(gong)銀(yin)e生活(huo)APP掃碼(ma)支付(fu)（需綁(bang)定廣(guang)州(zhou)地(di)區工(gong)(gong)銀(yin)信用卡），可享(xiang)(xiang)(xiang)5折優(you)(you)惠(hui)，最(zui)高單(dan)筆優(you)(you)惠(hui)金額可達50元(yuan)(yuan)。活(huo)動(dong)期間(jian)每位讀者(zhe)可享(xiang)(xiang)(xiang)受(shou)2次(ci)優(you)(you)惠(hui)，優(you)(you)惠(hui)名額有限，先到(dao)先得。在(zai)(zai)(zai)“羊城書(shu)展”小程序，將上線“清(qing)空(kong)100位讀者(zhe)購物車”活(huo)動(dong)，連續(xu)10天隨機抽取10位提供限額500元(yuan)(yuan)范(fan)圍內清(qing)空(kong)購物車的免單(dan)福利，實實在(zai)(zai)(zai)在(zai)(zai)(zai)優(you)(you)惠(hui)于民。

在中山(shan)分(fen)會(hui)(hui)場，“中山(shan)書(shu)(shu)展(zhan)”云平(ping)臺將發(fa)放(fang)15萬(wan)電(dian)子(zi)購書(shu)(shu)券(quan)(quan)(quan)；江(jiang)門分(fen)會(hui)(hui)場則通過(guo)(guo)“文化惠民，云上(shang)共享”黨(dang)史(shi)答題抽獎小(xiao)程序發(fa)放(fang)8萬(wan)元(yuan)(yuan)電(dian)子(zi)購書(shu)(shu)券(quan)(quan)(quan)；湛(zhan)(zhan)江(jiang)分(fen)會(hui)(hui)場將通過(guo)(guo)“嶺南書(shu)(shu)香”微信公眾號、“視(shi)聽(ting)湛(zhan)(zhan)江(jiang)”APP、“湛(zhan)(zhan)江(jiang)發(fa)布”微信公眾號等平(ping)臺發(fa)放(fang)10萬(wan)元(yuan)(yuan)電(dian)子(zi)購書(shu)(shu)券(quan)(quan)(quan)；茂名分(fen)會(hui)(hui)場則向當地新華書(shu)(shu)店、市(shi)圖書(shu)(shu)館及市(shi)區4家(jia)民營(ying)書(shu)(shu)店的讀者發(fa)放(fang)10萬(wan)元(yuan)(yuan)購書(shu)(shu)券(quan)(quan)(quan)；云浮分(fen)會(hui)(hui)場將通過(guo)(guo)“云報商城”派發(fa)電(dian)子(zi)購書(shu)(shu)券(quan)(quan)(quan)，同(tong)時派發(fa)紙(zhi)質購書(shu)(shu)券(quan)(quan)(quan)，總額10萬(wan)元(yuan)(yuan)。

公益(yi)暖(nuan)人心，形式創新助推閱讀服(fu)務多元化

書(shu)(shu)香節期間(jian)，廣州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)、惠(hui)州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣(xian)公共圖(tu)書(shu)(shu)館(guan)(guan)與當地(di)新華(hua)書(shu)(shu)店聯合舉(ju)辦“你選書(shu)(shu)，我(wo)買單”活動，凡持(chi)有(you)當地(di)圖(tu)書(shu)(shu)館(guan)(guan)借閱(yue)卡(ka)的廣大群眾(zhong)，憑借閱(yue)卡(ka)可在(zai)當地(di)指(zhi)定書(shu)(shu)店或圖(tu)書(shu)(shu)館(guan)(guan)自選圖(tu)書(shu)(shu)進行借閱(yue)。

今年(nian)，鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售書(shu)(shu)(shu)活(huo)動成(cheng)為(wei)南(nan)國書(shu)(shu)(shu)香(xiang)節的重點公益活(huo)動，各(ge)地(di)分(fen)會場(chang)將在全省鄉(xiang)(xiang)鎮(zhen)(zhen)輪流(liu)開(kai)展流(liu)動售書(shu)(shu)(shu)活(huo)動，鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售書(shu)(shu)(shu)活(huo)動由各(ge)市(shi)縣新華書(shu)(shu)(shu)店具(ju)體(ti)開(kai)展，潮南(nan)購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)門購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、連(lian)州購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)南(nan)購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)、新興購(gou)(gou)書(shu)(shu)(shu)中(zhong)心(xin)等數十家新華書(shu)(shu)(shu)店，將陸續舉(ju)辦流(liu)動售書(shu)(shu)(shu)，把(ba)“鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售書(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)(xiang)鎮(zhen)(zhen)，滿足農(nong)村群(qun)眾精(jing)神文化需(xu)求，助力鄉(xiang)(xiang)村文化振興。

防(fang)控不(bu)放松，守好成果營造安全參展環(huan)境