2021南國書(shu)香節(jie)于8月(yue)(yue)20-30日舉辦。在常態化(hua)疫情防(fang)控下(xia)，本屆南國書(shu)香節(jie)采(cai)用“線上(shang)線下(xia)結合(he)、全省各(ge)級聯動(dong)、分散同(tong)期辦展(zhan)(zhan)(zhan)”的形式開(kai)展(zhan)(zhan)(zhan)，全省范圍(wei)內設立的321個分會(hui)場(chang)將同(tong)頻共振，聯袂唱(chang)響(xiang)閱讀協(xie)奏曲——超20萬種參展(zhan)(zhan)(zhan)圖書(shu)線上(shang)線下(xia)同(tong)步展(zhan)(zhan)(zhan)示，200多名(ming)文化(hua)名(ming)家或(huo)踏足南粵，或(huo)做客(ke)云(yun)端，464場(chang)次文化(hua)活動(dong)潤澤嶺南，一場(chang)大眾化(hua)、多元化(hua)、立體化(hua)的文化(hua)盛宴將在八月(yue)(yue)盛夏掀(xian)起(qi)滿城(cheng)書(shu)香。

聚焦(jiao)新(xin)時代，透過出版看百年輝煌成就

今年(nian)是中國共產(chan)黨成(cheng)立(li)100周年(nian)，也是我國進入“十四五(wu)”規劃(hua)、乘勢而(er)上開(kai)啟全面建設社會主義現代化國家新征程、向(xiang)第(di)二個百年(nian)奮斗目(mu)標進軍的開(kai)局之年(nian)。

2021南國(guo)(guo)書香節以“閱讀點亮(liang)前行的路”為年(nian)度(du)(du)口號，匯(hui)集主(zhu)(zhu)題出(chu)版重(zhong)點出(chu)版物(wu)，在全(quan)省范(fan)圍內集中(zhong)展示(shi)展銷習近(jin)平新時代中(zhong)國(guo)(guo)特色社(she)會主(zhu)(zhu)義(yi)思(si)想(xiang)出(chu)版成果，重(zhong)點展示(shi)黨史、新中(zhong)國(guo)(guo)史、改(gai)(gai)革(ge)開放史、社(she)會主(zhu)(zhu)義(yi)發(fa)展史等主(zhu)(zhu)題出(chu)版物(wu)，展示(shi)弘揚民族(zu)精神、歌頌改(gai)(gai)革(ge)成果、宣傳典型事跡的優秀(xiu)作品，為廣大群眾呈現(xian)有(you)高(gao)度(du)(du)、有(you)深度(du)(du)的主(zhu)(zhu)題佳作。

全省分(fen)會(hui)場同步設立“主題出(chu)版物專柜(ju)”，開啟線(xian)下聯展(zhan)(zhan)，筑(zhu)成(cheng)百(bai)店百(bai)部紅色經典圖書獻禮(li)方陣，集中(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷《習(xi)近平談治國理政》《中(zhong)國共(gong)產黨簡史(shi)》《新(xin)征程面對面》等重(zhong)大(da)主題出(chu)版物和黨史(shi)學(xue)習(xi)教育(yu)讀物，全面展(zhan)(zhan)示進入新(xin)時代黨和國家各(ge)項事業取得(de)的歷(li)史(shi)性(xing)成(cheng)就(jiu)、發(fa)生的歷(li)史(shi)性(xing)變(bian)革，回(hui)顧百(bai)年歷(li)程，展(zhan)(zhan)現輝煌成(cheng)就(jiu)，引發(fa)廣大(da)群(qun)眾共(gong)鳴。

同時(shi)，各(ge)分會(hui)場集(ji)中(zhong)開展主題(ti)出版物首(shou)發儀式、“紅(hong)色文(wen)化(hua)輕騎兵(bing)”、“重(zhong)溫紅(hong)色記憶”等紅(hong)色題(ti)材(cai)閱讀(du)互(hu)動活動。

吹響集結號(hao)，全(quan)省321個分會場聯展聯動(dong)

本屆南(nan)國書香節進一(yi)步深耕全(quan)民(min)閱讀(du)，厚植文化根基，著力(li)拓寬全(quan)民(min)參展的幅度(du)、延伸全(quan)民(min)觀展的廣度(du)、加大全(quan)民(min)優(you)惠的力(li)度(du)、掀起全(quan)民(min)閱讀(du)的熱度(du)，立(li)足“挖(wa)掘地(di)方(fang)優(you)勢、辦(ban)出地(di)方(fang)特色”，在全(quan)省設置321個分會場。

各分會場(chang)統(tong)一標識(shi)、統(tong)一宣(xuan)傳、統(tong)一折扣、統(tong)一氛圍，編織成一張廣泛(fan)的(de)、立體(ti)的(de)全(quan)民閱讀服務網，共同(tong)吹響“2021南國書香節”集結號(hao)。

全(quan)省(sheng)分(fen)會(hui)場分(fen)布(bu)均衡，全(quan)面覆蓋市、區（縣(xian)），讓廣大(da)群眾實現零距(ju)離參展。展覽不僅注重主題聚焦，思(si)想引領，也注重大(da)眾閱(yue)讀(du)(du)，活動互動，只要(yao)廣大(da)群眾走進(jin)書店(dian)，走進(jin)圖書館(guan)，就可以近距(ju)離參與書香節豐富的閱(yue)讀(du)(du)活動。

全省各(ge)地(di)分會場以新華書店、特色書店為(wei)閱(yue)讀(du)發(fa)散點，同步設置“書香優選(xuan)”精(jing)品出(chu)(chu)版(ban)(ban)物專柜(ju)、廣(guang)東優秀出(chu)(chu)版(ban)(ban)物專柜(ju)、中國出(chu)(chu)版(ban)(ban)集團優秀出(chu)(chu)版(ban)(ban)物專柜(ju)，精(jing)選(xuan)一(yi)批大眾精(jing)品、暢銷經(jing)典、嶺南文化、地(di)方特色讀(du)物，為(wei)廣(guang)大群(qun)眾提(ti)供閱(yue)讀(du)指南。

書店廣泛聯結各行各業，通過閱讀活動(dong)串聯起機關、學(xue)校(xiao)、社區、企業，從而調動(dong)全省各地廣大(da)群眾參與(yu)的積(ji)極性(xing)。

閱讀(du)(du)活動(dong)(dong)(dong)融合本地特色(se)：廣州市(shi)(shi)(shi)(shi)推出“聲入(ru)人心(xin)(xin)(xin)，紅動(dong)(dong)(dong)廣州”——尋找廣州最(zui)美“悅(yue)”讀(du)(du)之聲紅色(se)經典作品誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年(nian)偉(wei)業(ye)”黨(dang)(dang)史(shi)學習教育主題展(zhan)；汕頭(tou)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)(zhong)的(de)鄉(xiang)村變遷”圖書(shu)(shu)(shu)展(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)(shu)與遠方”基(ji)層文化(hua)巡回展(zhan)；河(he)源市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)、聾啞人視(shi)聽閱讀(du)(du)活動(dong)(dong)(dong)；梅州市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉(wei)業(ye)——中(zhong)(zhong)國共產黨(dang)(dang)在廣東”圖片展(zhan)；惠州市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)(xin)(xin)，傳承薪(xin)火”主題閱讀(du)(du)活動(dong)(dong)(dong)；汕尾(wei)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土地上的(de)紅飄帶(dai)》新書(shu)(shu)(shu)分(fen)享(xiang)會(hui)；中(zhong)(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)經典誦讀(du)(du)活動(dong)(dong)(dong)線下(xia)決(jue)賽；江(jiang)門市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)(dang)史(shi)、僑(qiao)史(shi)故事分(fen)享(xiang)會(hui)和僑(qiao)鄉(xiang)特色(se)文化(hua)展(zhan)示活動(dong)(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅色(se)主題紀錄片展(zhan)播活動(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣(qi)度與民族自(zi)信”“儒(ru)家修身”等主題文化(hua)講堂；茂(mao)名市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山(shan)(shan)區”捐(juan)書(shu)(shu)(shu)活動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表彰大會(hui)肇慶代表閱讀(du)(du)分(fen)享(xiang)會(hui)；清遠市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文明(ming)家風”書(shu)(shu)(shu)法巡展(zhan)；潮州市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮心(xin)(xin)(xin)向(xiang)黨(dang)(dang)”潮州黨(dang)(dang)史(shi)印記檔(dang)案圖片展(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家國情”讀(du)(du)書(shu)(shu)(shu)主題晚會(hui)；云浮市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉(xiang)村”公(gong)益贈書(shu)(shu)(shu)活動(dong)(dong)(dong)。

立面觀書(shu)展，線(xian)上線(xian)下活動有機融合(he)

隨(sui)著(zhu)閱(yue)讀方式(shi)多(duo)樣化，南(nan)國書(shu)(shu)香節進一步加強線(xian)上(shang)線(xian)下(xia)(xia)融(rong)合，搭建“南(nan)國書(shu)(shu)香節云平臺(tai)”，將線(xian)上(shang)展示(shi)、線(xian)上(shang)銷售、線(xian)上(shang)活(huo)動、線(xian)上(shang)公益和線(xian)下(xia)(xia)活(huo)動有機融(rong)合。廣(guang)大群眾不僅可以到分會場線(xian)下(xia)(xia)參展，也可以通過(guo)南(nan)國書(shu)(shu)香節小程(cheng)序、羊城(cheng)書(shu)(shu)展小程(cheng)序，在云端同享優惠購書(shu)(shu)、參與(yu)閱(yue)讀活(huo)動。

主題出版物(wu)展銷(xiao)、“書(shu)(shu)香優選”精品出版物(wu)展銷(xiao)、廣東(dong)優秀出版物(wu)展銷(xiao)、中國出版集團優秀出版物(wu)展銷(xiao)將在“南(nan)國書(shu)(shu)香節”小程序同(tong)步上(shang)線(xian)(xian)，全省(sheng)分會場同(tong)步開設線(xian)(xian)上(shang)購(gou)書(shu)(shu)平臺(tai)，重(zhong)點依托(tuo)“新華通(tong)讀”小程序，供全省(sheng)廣大(da)群眾(zhong)在線(xian)(xian)購(gou)書(shu)(shu)；同(tong)時，數十(shi)場新書(shu)(shu)分享會、論(lun)壇沙(sha)龍、閱讀活動將進(jin)行線(xian)(xian)上(shang)直播(bo)，并通(tong)過南(nan)國書(shu)(shu)香節小程序全面發布，讓廣大(da)群眾(zhong)打破距離界(jie)限(xian)，實現線(xian)(xian)上(shang)參展。

今年南(nan)國書香節開啟云互動(dong)，打(da)造“小書房，大(da)世界”云平臺，百位名(ming)人(ren)(ren)作家(jia)走進自(zi)己的書房或(huo)特(te)色(se)書店，通(tong)過(guo)云互動(dong)，向廣(guang)大(da)群(qun)眾(zhong)推(tui)薦好書，共同(tong)參與(yu)書香節。來(lai)自(zi)廣(guang)東本土(tu)的近(jin)百名(ming)文化名(ming)人(ren)(ren)、專家(jia)學者、作家(jia)、閱讀推(tui)廣(guang)人(ren)(ren)將下沉到全省分會場(chang)開展活動(dong)，通(tong)過(guo)講(jiang)座(zuo)、對(dui)談、沙(sha)龍、簽售(shou)等形(xing)式，圍(wei)繞紅色(se)題材、嶺南(nan)文化、親子教(jiao)育、生活方式等內容，深入書店一線(xian)，與(yu)廣(guang)大(da)群(qun)眾(zhong)面對(dui)面交流。

優惠遍基層，多措并舉提(ti)高惠民滲透力

今年(nian)南國書(shu)香(xiang)節繼續發揮“全(quan)民(min)(min)(min)閱讀(du)主陣地”作用，向全(quan)省廣(guang)大群眾推(tui)出(chu)便(bian)民(min)(min)(min)惠(hui)(hui)(hui)民(min)(min)(min)舉措，通過文化惠(hui)(hui)(hui)民(min)(min)(min)助推(tui)全(quan)民(min)(min)(min)閱讀(du)。全(quan)省分會場同步推(tui)出(chu)全(quan)場圖書(shu)八折(zhe)優(you)惠(hui)(hui)(hui)，“書(shu)香(xiang)之夜”專場圖書(shu)限(xian)時七(qi)折(zhe)優(you)惠(hui)(hui)(hui)。

全省各(ge)地分(fen)會(hui)場(chang)推出多項(xiang)惠(hui)(hui)(hui)(hui)民活(huo)動(dong)。在廣州(zhou)分(fen)會(hui)場(chang)，讀(du)者(zhe)到(dao)指定(ding)書(shu)店(dian)（四(si)(si)閱書(shu)店(dian)·東(dong)湖店(dian)、四(si)(si)閱書(shu)店(dian)·琶洲(zhou)店(dian)、楠楓書(shu)院、新(xin)塘書(shu)城(cheng)、江高(gao)書(shu)城(cheng)、北京路教(jiao)材書(shu)店(dian)、吾悅青年文化(hua)空間(jian)）購(gou)書(shu)，除享(xiang)受(shou)8折優惠(hui)(hui)(hui)(hui)以(yi)外，還可(ke)疊加享(xiang)受(shou)工(gong)銀(yin)專項(xiang)優惠(hui)(hui)(hui)(hui)。讀(du)者(zhe)使(shi)用工(gong)銀(yin)e生活(huo)APP掃(sao)碼支付（需綁定(ding)廣州(zhou)地區工(gong)銀(yin)信用卡(ka)），可(ke)享(xiang)5折優惠(hui)(hui)(hui)(hui)，最高(gao)單筆優惠(hui)(hui)(hui)(hui)金額可(ke)達(da)50元。活(huo)動(dong)期間(jian)每位讀(du)者(zhe)可(ke)享(xiang)受(shou)2次優惠(hui)(hui)(hui)(hui)，優惠(hui)(hui)(hui)(hui)名額有限，先(xian)到(dao)先(xian)得。在“羊(yang)城(cheng)書(shu)展”小(xiao)程序，將上線“清空100位讀(du)者(zhe)購(gou)物(wu)車(che)”活(huo)動(dong)，連續(xu)10天(tian)隨機抽取10位提供限額500元范圍內清空購(gou)物(wu)車(che)的免單福利，實實在在優惠(hui)(hui)(hui)(hui)于民。

在中(zhong)(zhong)山分會(hui)(hui)場(chang)，“中(zhong)(zhong)山書展”云(yun)平臺將(jiang)發(fa)放(fang)(fang)15萬電(dian)子購(gou)(gou)(gou)書券(quan)；江(jiang)門分會(hui)(hui)場(chang)則通過(guo)“文化惠民(min)，云(yun)上共享”黨(dang)史(shi)答題抽獎小程序發(fa)放(fang)(fang)8萬元(yuan)(yuan)(yuan)電(dian)子購(gou)(gou)(gou)書券(quan)；湛(zhan)江(jiang)分會(hui)(hui)場(chang)將(jiang)通過(guo)“嶺(ling)南(nan)書香”微(wei)信公眾號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布”微(wei)信公眾號等平臺發(fa)放(fang)(fang)10萬元(yuan)(yuan)(yuan)電(dian)子購(gou)(gou)(gou)書券(quan)；茂名(ming)分會(hui)(hui)場(chang)則向當(dang)地新華書店、市圖(tu)書館(guan)及市區4家民(min)營書店的讀者發(fa)放(fang)(fang)10萬元(yuan)(yuan)(yuan)購(gou)(gou)(gou)書券(quan)；云(yun)浮分會(hui)(hui)場(chang)將(jiang)通過(guo)“云(yun)報商(shang)城”派發(fa)電(dian)子購(gou)(gou)(gou)書券(quan)，同(tong)時派發(fa)紙(zhi)質購(gou)(gou)(gou)書券(quan)，總額10萬元(yuan)(yuan)(yuan)。

公(gong)益暖人心，形式(shi)創新助推閱(yue)讀服務多元化

書(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶(qing)市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公共圖(tu)(tu)書(shu)館與當地新華書(shu)店聯合舉辦“你選(xuan)書(shu)，我(wo)買單”活動，凡(fan)持有當地圖(tu)(tu)書(shu)館借閱(yue)卡(ka)的廣大群眾，憑借閱(yue)卡(ka)可在當地指定(ding)書(shu)店或圖(tu)(tu)書(shu)館自選(xuan)圖(tu)(tu)書(shu)進行(xing)借閱(yue)。

今年(nian)，鄉鎮(zhen)(zhen)(zhen)流(liu)(liu)動(dong)(dong)售書(shu)(shu)活動(dong)(dong)成為南(nan)(nan)國書(shu)(shu)香節的重點(dian)公(gong)益活動(dong)(dong)，各(ge)地分會場將(jiang)在全省鄉鎮(zhen)(zhen)(zhen)輪流(liu)(liu)開(kai)展(zhan)流(liu)(liu)動(dong)(dong)售書(shu)(shu)活動(dong)(dong)，鄉鎮(zhen)(zhen)(zhen)流(liu)(liu)動(dong)(dong)售書(shu)(shu)活動(dong)(dong)由(you)各(ge)市(shi)縣新(xin)華書(shu)(shu)店具體(ti)開(kai)展(zhan)，潮南(nan)(nan)購(gou)(gou)(gou)書(shu)(shu)中(zhong)心(xin)(xin)、博羅書(shu)(shu)城、陽山購(gou)(gou)(gou)書(shu)(shu)中(zhong)心(xin)(xin)、江門購(gou)(gou)(gou)書(shu)(shu)中(zhong)心(xin)(xin)、連州(zhou)購(gou)(gou)(gou)書(shu)(shu)中(zhong)心(xin)(xin)、江南(nan)(nan)購(gou)(gou)(gou)書(shu)(shu)中(zhong)心(xin)(xin)、新(xin)興(xing)購(gou)(gou)(gou)書(shu)(shu)中(zhong)心(xin)(xin)等數十家新(xin)華書(shu)(shu)店，將(jiang)陸續舉辦流(liu)(liu)動(dong)(dong)售書(shu)(shu)，把“鄉鎮(zhen)(zhen)(zhen)流(liu)(liu)動(dong)(dong)售書(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)(zhen)(zhen)，滿足農(nong)村(cun)(cun)群眾精神文(wen)化(hua)需求，助力鄉村(cun)(cun)文(wen)化(hua)振(zhen)興(xing)。

防控(kong)不放松，守好成果營造(zao)安全(quan)參展環境