2021南(nan)國(guo)書香節(jie)于(yu)8月20-30日舉辦。在常態化(hua)(hua)(hua)疫情(qing)防控下，本(ben)屆(jie)南(nan)國(guo)書香節(jie)采(cai)用“線(xian)(xian)上線(xian)(xian)下結合(he)、全(quan)省各級聯(lian)(lian)動(dong)、分(fen)散(san)同期(qi)辦展(zhan)(zhan)”的形式開展(zhan)(zhan)，全(quan)省范(fan)圍(wei)內(nei)設立(li)的321個分(fen)會場(chang)將(jiang)同頻共振，聯(lian)(lian)袂唱響(xiang)閱讀協奏曲——超20萬種(zhong)參展(zhan)(zhan)圖書線(xian)(xian)上線(xian)(xian)下同步(bu)展(zhan)(zhan)示，200多(duo)名文(wen)化(hua)(hua)(hua)名家或踏足(zu)南(nan)粵，或做客云端，464場(chang)次文(wen)化(hua)(hua)(hua)活(huo)動(dong)潤澤嶺南(nan)，一場(chang)大眾化(hua)(hua)(hua)、多(duo)元化(hua)(hua)(hua)、立(li)體化(hua)(hua)(hua)的文(wen)化(hua)(hua)(hua)盛(sheng)(sheng)宴(yan)將(jiang)在八(ba)月盛(sheng)(sheng)夏掀起滿城書香。

聚焦新時代，透過出版看(kan)百年輝煌成(cheng)就

今年(nian)是中國(guo)共產黨成立(li)100周年(nian)，也是我國(guo)進入“十四五”規劃(hua)、乘勢而上(shang)開啟全面建設社會主(zhu)義現代(dai)化(hua)國(guo)家新(xin)征程、向第二個(ge)百年(nian)奮(fen)斗目標進軍的(de)開局之年(nian)。

2021南(nan)國書(shu)香節(jie)以“閱讀點(dian)亮前行(xing)的(de)路”為(wei)年度口號(hao)，匯集(ji)主(zhu)題(ti)出(chu)版(ban)(ban)(ban)重點(dian)出(chu)版(ban)(ban)(ban)物，在(zai)全省范(fan)圍內集(ji)中展(zhan)(zhan)示展(zhan)(zhan)銷習近平新時代中國特色社會主(zhu)義思想出(chu)版(ban)(ban)(ban)成果(guo)，重點(dian)展(zhan)(zhan)示黨史(shi)(shi)、新中國史(shi)(shi)、改革(ge)開放史(shi)(shi)、社會主(zhu)義發展(zhan)(zhan)史(shi)(shi)等(deng)主(zhu)題(ti)出(chu)版(ban)(ban)(ban)物，展(zhan)(zhan)示弘揚民族(zu)精神、歌(ge)頌改革(ge)成果(guo)、宣(xuan)傳典型事(shi)跡的(de)優秀(xiu)作品，為(wei)廣大群眾呈現有(you)高度、有(you)深度的(de)主(zhu)題(ti)佳作。

全省分會場(chang)同(tong)步(bu)設立“主題出(chu)版物(wu)(wu)專柜”，開啟線下聯展，筑成百店(dian)百部紅(hong)色(se)經典圖(tu)書獻禮方(fang)陣，集中展示展銷《習近平談治國理政》《中國共(gong)產黨簡史(shi)(shi)》《新征(zheng)程面(mian)(mian)對(dui)面(mian)(mian)》等重大(da)(da)主題出(chu)版物(wu)(wu)和黨史(shi)(shi)學習教育(yu)讀物(wu)(wu)，全面(mian)(mian)展示進入新時代黨和國家各項事業取得的歷史(shi)(shi)性成就、發生的歷史(shi)(shi)性變革，回(hui)顧百年歷程，展現輝煌(huang)成就，引(yin)發廣大(da)(da)群(qun)眾(zhong)共(gong)鳴。

同時，各分會(hui)場集(ji)中開展主題出版物首發儀式、“紅(hong)色文(wen)化(hua)輕騎(qi)兵”、“重溫紅(hong)色記(ji)憶”等紅(hong)色題材閱讀互動活(huo)動。

吹響(xiang)集結號，全(quan)省321個分會場(chang)聯(lian)展聯(lian)動

本(ben)屆南國(guo)書(shu)香(xiang)節(jie)進一(yi)步(bu)深耕全(quan)民(min)(min)閱讀(du)，厚(hou)植文化(hua)根(gen)基，著(zhu)力(li)(li)拓寬全(quan)民(min)(min)參展(zhan)的幅度、延伸(shen)全(quan)民(min)(min)觀展(zhan)的廣度、加大全(quan)民(min)(min)優惠的力(li)(li)度、掀起全(quan)民(min)(min)閱讀(du)的熱度，立足“挖掘地(di)方優勢(shi)、辦出(chu)地(di)方特色(se)”，在(zai)全(quan)省設置(zhi)321個分(fen)會場(chang)。

各分(fen)會場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍(wei)，編織成一(yi)張廣(guang)泛的、立體的全民閱讀(du)服務網，共同吹響“2021南(nan)國書香(xiang)節”集結號。

全(quan)省分會場(chang)分布均衡(heng)，全(quan)面覆蓋市、區（縣），讓廣(guang)大群(qun)眾(zhong)實現零距離參展。展覽不僅(jin)注重主題聚焦，思想引領，也注重大眾(zhong)閱(yue)讀(du)，活(huo)動(dong)互動(dong)，只要(yao)廣(guang)大群(qun)眾(zhong)走(zou)進書(shu)店，走(zou)進圖(tu)書(shu)館，就可以近距離參與書(shu)香節豐富的閱(yue)讀(du)活(huo)動(dong)。

全省各(ge)地分會場以新華書店(dian)、特色書店(dian)為(wei)閱讀(du)(du)發散點(dian)，同步設置(zhi)“書香優選(xuan)”精品出版物專(zhuan)柜、廣東優秀出版物專(zhuan)柜、中(zhong)國出版集團優秀出版物專(zhuan)柜，精選(xuan)一批大眾(zhong)精品、暢銷經典、嶺南文化、地方特色讀(du)(du)物，為(wei)廣大群眾(zhong)提供閱讀(du)(du)指(zhi)南。

書店廣泛聯結各行各業，通過閱讀活動(dong)串(chuan)聯起(qi)機(ji)關(guan)、學校、社區、企業，從而(er)調動(dong)全省各地廣大(da)群眾參與的積極性。

閱讀(du)(du)(du)活(huo)(huo)動(dong)融合本地特(te)色：廣州市(shi)(shi)推出“聲(sheng)入人(ren)心，紅(hong)動(dong)廣州”——尋找(zhao)廣州最(zui)美“悅”讀(du)(du)(du)之(zhi)聲(sheng)紅(hong)色經典作品誦讀(du)(du)(du)；深圳(zhen)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)映(ying)百年偉業(ye)”黨史(shi)(shi)學習(xi)教育主題展(zhan)(zhan)；汕頭市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)中(zhong)的鄉村(cun)變(bian)遷(qian)”圖書(shu)展(zhan)(zhan)；佛山市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱途，書(shu)與遠(yuan)(yuan)方(fang)”基層文化巡(xun)回展(zhan)(zhan)；河源市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人(ren)聽書(shu)、聾啞人(ren)視聽閱讀(du)(du)(du)活(huo)(huo)動(dong)；梅州市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中(zhong)國(guo)共產黨在廣東”圖片(pian)(pian)展(zhan)(zhan)；惠州市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心，傳(chuan)承薪(xin)火”主題閱讀(du)(du)(du)活(huo)(huo)動(dong)；汕尾市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地上(shang)的紅(hong)飄帶》新書(shu)分享(xiang)會；中(zhong)山市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)經典誦讀(du)(du)(du)活(huo)(huo)動(dong)線下決賽；江(jiang)門市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨史(shi)(shi)、僑史(shi)(shi)故事(shi)分享(xiang)會和僑鄉特(te)色文化展(zhan)(zhan)示活(huo)(huo)動(dong)；陽江(jiang)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)色主題紀(ji)錄片(pian)(pian)展(zhan)(zhan)播(bo)活(huo)(huo)動(dong)；湛江(jiang)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩(shi)氣度與民族自信”“儒家修身”等(deng)主題文化講堂；茂名市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)(xiang)暖山區”捐書(shu)活(huo)(huo)動(dong)；肇慶市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國(guo)“兩優一先”表彰大會肇慶代表閱讀(du)(du)(du)分享(xiang)會；清遠(yuan)(yuan)市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文明家風”書(shu)法巡(xun)展(zhan)(zhan)；潮州市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心向黨”潮州黨史(shi)(shi)印記檔案圖片(pian)(pian)展(zhan)(zhan)；揭陽市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)(xiang)家國(guo)情”讀(du)(du)(du)書(shu)主題晚會；云(yun)浮市(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)(xiang)鄉村(cun)”公益贈書(shu)活(huo)(huo)動(dong)。

立面觀(guan)書展，線上線下活動有機(ji)融合(he)

隨著閱讀方式(shi)多(duo)樣(yang)化(hua)，南國(guo)書(shu)(shu)(shu)香節進一步(bu)加強線上(shang)線下(xia)融(rong)合，搭建“南國(guo)書(shu)(shu)(shu)香節云(yun)平臺”，將線上(shang)展示、線上(shang)銷售、線上(shang)活動(dong)、線上(shang)公益(yi)和(he)線下(xia)活動(dong)有機融(rong)合。廣大(da)群(qun)眾不僅可(ke)以(yi)到分會場線下(xia)參(can)展，也可(ke)以(yi)通過南國(guo)書(shu)(shu)(shu)香節小程(cheng)序(xu)、羊城書(shu)(shu)(shu)展小程(cheng)序(xu)，在(zai)云(yun)端同享優惠(hui)購書(shu)(shu)(shu)、參(can)與閱讀活動(dong)。

主(zhu)題出(chu)版物(wu)展銷、“書(shu)(shu)香(xiang)(xiang)優(you)(you)選”精品出(chu)版物(wu)展銷、廣(guang)東優(you)(you)秀出(chu)版物(wu)展銷、中國(guo)出(chu)版集團優(you)(you)秀出(chu)版物(wu)展銷將在“南國(guo)書(shu)(shu)香(xiang)(xiang)節(jie)”小程(cheng)(cheng)序(xu)同(tong)步上(shang)線(xian)，全(quan)省分會場(chang)同(tong)步開設線(xian)上(shang)購(gou)書(shu)(shu)平臺，重點依托“新華通讀”小程(cheng)(cheng)序(xu)，供全(quan)省廣(guang)大群(qun)眾在線(xian)購(gou)書(shu)(shu)；同(tong)時(shi)，數(shu)十場(chang)新書(shu)(shu)分享會、論(lun)壇沙(sha)龍、閱讀活動將進行線(xian)上(shang)直播，并通過(guo)南國(guo)書(shu)(shu)香(xiang)(xiang)節(jie)小程(cheng)(cheng)序(xu)全(quan)面發布，讓廣(guang)大群(qun)眾打破距離界限(xian)，實現線(xian)上(shang)參展。

今年(nian)南國(guo)書(shu)(shu)香節開啟云(yun)互(hu)動(dong)，打造“小書(shu)(shu)房(fang)，大(da)(da)世界(jie)”云(yun)平臺，百位名人(ren)(ren)作家走進自己的書(shu)(shu)房(fang)或特色書(shu)(shu)店，通(tong)(tong)過(guo)云(yun)互(hu)動(dong)，向廣(guang)大(da)(da)群眾(zhong)推薦好書(shu)(shu)，共同參與(yu)(yu)書(shu)(shu)香節。來自廣(guang)東(dong)本(ben)土的近百名文化(hua)名人(ren)(ren)、專家學者、作家、閱(yue)讀推廣(guang)人(ren)(ren)將下沉到全省分會場(chang)開展活動(dong)，通(tong)(tong)過(guo)講(jiang)座、對(dui)談、沙龍、簽(qian)售等(deng)形式(shi)，圍繞紅色題材、嶺(ling)南文化(hua)、親(qin)子教育、生活方式(shi)等(deng)內容，深入書(shu)(shu)店一線，與(yu)(yu)廣(guang)大(da)(da)群眾(zhong)面(mian)對(dui)面(mian)交流。

優惠(hui)遍基層，多措并(bing)舉提(ti)高惠(hui)民滲透力

今年南國(guo)書(shu)香節繼續(xu)發揮“全(quan)(quan)民(min)(min)閱(yue)讀主陣(zhen)地(di)”作(zuo)用，向全(quan)(quan)省廣大群(qun)眾推(tui)出便民(min)(min)惠民(min)(min)舉措，通過(guo)文化惠民(min)(min)助推(tui)全(quan)(quan)民(min)(min)閱(yue)讀。全(quan)(quan)省分會場(chang)同(tong)步推(tui)出全(quan)(quan)場(chang)圖書(shu)八(ba)折優惠，“書(shu)香之(zhi)夜”專場(chang)圖書(shu)限時(shi)七折優惠。

全省各地分會場推出多項(xiang)惠(hui)(hui)(hui)民活動。在(zai)廣州(zhou)分會場，讀(du)者(zhe)(zhe)到(dao)指定書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)（四(si)閱書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)·東湖店(dian)、四(si)閱書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)·琶洲(zhou)店(dian)、楠(nan)楓書(shu)(shu)(shu)(shu)(shu)(shu)院、新塘(tang)書(shu)(shu)(shu)(shu)(shu)(shu)城、江(jiang)高書(shu)(shu)(shu)(shu)(shu)(shu)城、北京路教(jiao)材書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)、吾(wu)悅青年文(wen)化空(kong)間）購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)，除享(xiang)受(shou)(shou)8折優(you)(you)(you)惠(hui)(hui)(hui)以外，還可(ke)疊(die)加享(xiang)受(shou)(shou)工(gong)銀(yin)(yin)專項(xiang)優(you)(you)(you)惠(hui)(hui)(hui)。讀(du)者(zhe)(zhe)使(shi)用(yong)工(gong)銀(yin)(yin)e生活APP掃碼支(zhi)付(fu)（需綁定廣州(zhou)地區工(gong)銀(yin)(yin)信用(yong)卡），可(ke)享(xiang)5折優(you)(you)(you)惠(hui)(hui)(hui)，最高單(dan)筆優(you)(you)(you)惠(hui)(hui)(hui)金(jin)額(e)(e)可(ke)達(da)50元(yuan)。活動期間每位讀(du)者(zhe)(zhe)可(ke)享(xiang)受(shou)(shou)2次優(you)(you)(you)惠(hui)(hui)(hui)，優(you)(you)(you)惠(hui)(hui)(hui)名額(e)(e)有限，先(xian)到(dao)先(xian)得。在(zai)“羊城書(shu)(shu)(shu)(shu)(shu)(shu)展”小程序，將上(shang)線“清(qing)空(kong)100位讀(du)者(zhe)(zhe)購(gou)物車(che)”活動，連續(xu)10天隨(sui)機抽取10位提(ti)供限額(e)(e)500元(yuan)范圍內清(qing)空(kong)購(gou)物車(che)的免單(dan)福利(li)，實實在(zai)在(zai)優(you)(you)(you)惠(hui)(hui)(hui)于(yu)民。

在(zai)中(zhong)山分(fen)(fen)會(hui)(hui)場(chang)，“中(zhong)山書(shu)展”云平臺將(jiang)發(fa)放(fang)15萬電子(zi)(zi)(zi)購(gou)(gou)書(shu)券(quan)；江(jiang)門分(fen)(fen)會(hui)(hui)場(chang)則(ze)通過“文化惠民，云上共享”黨史答題抽(chou)獎小程序發(fa)放(fang)8萬元電子(zi)(zi)(zi)購(gou)(gou)書(shu)券(quan)；湛江(jiang)分(fen)(fen)會(hui)(hui)場(chang)將(jiang)通過“嶺南書(shu)香(xiang)”微信公眾(zhong)號、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)布”微信公眾(zhong)號等平臺發(fa)放(fang)10萬元電子(zi)(zi)(zi)購(gou)(gou)書(shu)券(quan)；茂名分(fen)(fen)會(hui)(hui)場(chang)則(ze)向當地新華書(shu)店、市圖(tu)書(shu)館及市區4家民營書(shu)店的讀者發(fa)放(fang)10萬元購(gou)(gou)書(shu)券(quan)；云浮分(fen)(fen)會(hui)(hui)場(chang)將(jiang)通過“云報(bao)商城”派發(fa)電子(zi)(zi)(zi)購(gou)(gou)書(shu)券(quan)，同時派發(fa)紙質購(gou)(gou)書(shu)券(quan)，總額10萬元。

公益暖人(ren)心，形式創新助推(tui)閱(yue)讀服務多元化

書香節期間，廣州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中(zhong)山(shan)市(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共圖(tu)書館(guan)與當(dang)地新華書店(dian)聯合舉辦“你(ni)選書，我買單(dan)”活動，凡持有當(dang)地圖(tu)書館(guan)借閱卡(ka)的廣大群眾，憑借閱卡(ka)可在當(dang)地指定書店(dian)或圖(tu)書館(guan)自選圖(tu)書進行(xing)借閱。

今年，鄉(xiang)鎮(zhen)(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)成為南(nan)國書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節的重(zhong)點公益活(huo)動(dong)(dong)(dong)，各地(di)分會場將在全省鄉(xiang)鎮(zhen)(zhen)(zhen)輪流(liu)(liu)開(kai)(kai)展流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)，鄉(xiang)鎮(zhen)(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)由各市縣新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店具體開(kai)(kai)展，潮(chao)南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中心、博羅書(shu)(shu)(shu)(shu)(shu)(shu)城、陽(yang)山購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中心、江門購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中心、連州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中心、江南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中心、新(xin)(xin)興(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中心等數十家新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店，將陸續舉(ju)辦(ban)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮(zhen)(zhen)(zhen)流(liu)(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)(shu)車”開(kai)(kai)到(dao)偏遠(yuan)鄉(xiang)鎮(zhen)(zhen)(zhen)，滿足農村群眾(zhong)精神文(wen)化(hua)需求，助力鄉(xiang)村文(wen)化(hua)振興(xing)。

防控不放松，守好成(cheng)果營造(zao)安全參展環境(jing)