2021南(nan)國(guo)書(shu)香節于8月(yue)20-30日舉辦。在(zai)常態化(hua)(hua)疫情防控(kong)下，本屆南(nan)國(guo)書(shu)香節采用(yong)“線(xian)上線(xian)下結合、全省各(ge)級聯(lian)動、分散同(tong)(tong)期(qi)辦展(zhan)”的(de)形式(shi)開展(zhan)，全省范圍(wei)內設立(li)的(de)321個(ge)分會場將(jiang)(jiang)同(tong)(tong)頻共振，聯(lian)袂(mei)唱響閱(yue)讀協(xie)奏曲——超20萬種參展(zhan)圖書(shu)線(xian)上線(xian)下同(tong)(tong)步展(zhan)示，200多(duo)名文(wen)化(hua)(hua)名家或(huo)踏足(zu)南(nan)粵(yue)，或(huo)做客云端，464場次文(wen)化(hua)(hua)活(huo)動潤澤嶺南(nan)，一場大眾化(hua)(hua)、多(duo)元(yuan)化(hua)(hua)、立(li)體化(hua)(hua)的(de)文(wen)化(hua)(hua)盛(sheng)宴將(jiang)(jiang)在(zai)八月(yue)盛(sheng)夏掀起(qi)滿城書(shu)香。

聚焦新時代，透過出(chu)版看百年輝煌成就

今(jin)年是中國(guo)共(gong)產黨(dang)成(cheng)立100周年，也是我國(guo)進(jin)入“十(shi)四五”規劃、乘勢而上開啟全面建設社(she)會主義(yi)現代化國(guo)家新征程、向(xiang)第二個(ge)百年奮斗目(mu)標進(jin)軍的(de)開局之年。

2021南國書香節以“閱(yue)讀(du)點亮前行的路(lu)”為(wei)年度(du)口號，匯(hui)集主(zhu)(zhu)題出版(ban)重點出版(ban)物，在全省范圍內集中(zhong)展示(shi)展銷習近平新時(shi)代中(zhong)國特色社(she)(she)會主(zhu)(zhu)義思想出版(ban)成(cheng)果(guo)，重點展示(shi)黨史、新中(zhong)國史、改革開放史、社(she)(she)會主(zhu)(zhu)義發展史等主(zhu)(zhu)題出版(ban)物，展示(shi)弘揚民族精神、歌頌改革成(cheng)果(guo)、宣(xuan)傳(chuan)典型事跡的優秀作品，為(wei)廣大群眾呈(cheng)現(xian)有高度(du)、有深度(du)的主(zhu)(zhu)題佳作。

全(quan)省(sheng)分會場同步設立“主題出版物專柜”，開啟線下聯(lian)展(zhan)，筑成百(bai)店百(bai)部紅色(se)經典圖(tu)書(shu)獻禮方(fang)陣，集(ji)中(zhong)展(zhan)示展(zhan)銷(xiao)《習(xi)近平談治國(guo)理政》《中(zhong)國(guo)共(gong)產黨(dang)簡史(shi)(shi)》《新征程面對面》等重大主題出版物和(he)黨(dang)史(shi)(shi)學(xue)習(xi)教育讀(du)物，全(quan)面展(zhan)示進(jin)入新時代(dai)黨(dang)和(he)國(guo)家(jia)各項事業取得的歷史(shi)(shi)性成就(jiu)、發生的歷史(shi)(shi)性變革(ge)，回顧百(bai)年歷程，展(zhan)現輝煌成就(jiu)，引(yin)發廣大群眾共(gong)鳴(ming)。

同時，各分會場集(ji)中(zhong)開展主題(ti)出版物首發儀式、“紅色文化輕騎兵(bing)”、“重溫(wen)紅色記(ji)憶”等紅色題(ti)材閱讀(du)互(hu)動活(huo)動。

吹響集(ji)結號(hao)，全省321個分會(hui)場(chang)聯展(zhan)聯動(dong)

本屆南國書香節進(jin)一步深(shen)耕全(quan)民閱讀，厚植文化根基，著力拓寬全(quan)民參展的幅(fu)度、延伸(shen)全(quan)民觀展的廣度、加大(da)全(quan)民優(you)惠的力度、掀起(qi)全(quan)民閱讀的熱(re)度，立(li)足“挖掘地(di)方優(you)勢(shi)、辦出地(di)方特色”，在全(quan)省設置321個分會場。

各(ge)分(fen)會場統(tong)一標識、統(tong)一宣傳(chuan)、統(tong)一折扣、統(tong)一氛圍(wei)，編織成一張廣泛的、立體的全民閱讀服務網，共同吹響“2021南(nan)國書香節(jie)”集結號。

全省分會(hui)場分布均衡，全面覆蓋市、區（縣），讓廣(guang)(guang)大(da)群(qun)眾實現零距離(li)參展。展覽不僅注重(zhong)主題聚焦，思(si)想引領，也注重(zhong)大(da)眾閱讀，活動(dong)互動(dong)，只要廣(guang)(guang)大(da)群(qun)眾走進(jin)書店，走進(jin)圖書館，就可以近(jin)距離(li)參與書香節豐富的閱讀活動(dong)。

全省各地(di)分(fen)會場(chang)以(yi)新(xin)華書(shu)店(dian)、特色書(shu)店(dian)為(wei)閱讀發(fa)散點，同步設置(zhi)“書(shu)香優(you)選”精(jing)品出版(ban)(ban)物專(zhuan)柜、廣(guang)東優(you)秀(xiu)出版(ban)(ban)物專(zhuan)柜、中國出版(ban)(ban)集團優(you)秀(xiu)出版(ban)(ban)物專(zhuan)柜，精(jing)選一批(pi)大眾精(jing)品、暢(chang)銷經典、嶺(ling)南文化、地(di)方特色讀物，為(wei)廣(guang)大群眾提供閱讀指南。

書店廣泛聯結(jie)各(ge)(ge)行各(ge)(ge)業，通過閱(yue)讀活動(dong)串聯起機關(guan)、學(xue)校、社區、企業，從而調(diao)動(dong)全(quan)省各(ge)(ge)地廣大群眾參與的積極性(xing)。

閱(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)融合(he)本地特(te)色(se)：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)推出(chu)“聲(sheng)入人(ren)(ren)心(xin)(xin)，紅(hong)動(dong)(dong)廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最美“悅”讀(du)之聲(sheng)紅(hong)色(se)經典(dian)作品誦(song)讀(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)映百年偉業”黨(dang)史(shi)學習教育主題(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)的(de)(de)鄉村(cun)變(bian)遷(qian)”圖書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)(shu)(shu)與(yu)遠方”基層文(wen)化(hua)巡(xun)回展(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)盲人(ren)(ren)聽書(shu)(shu)(shu)(shu)(shu)(shu)、聾啞人(ren)(ren)視聽閱(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“南粵(yue)沃土鑄偉業——中(zhong)(zhong)國共(gong)產(chan)黨(dang)在廣(guang)東”圖片(pian)(pian)展(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“不忘(wang)初心(xin)(xin)，傳承薪火(huo)”主題(ti)閱(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)《熱土地上的(de)(de)紅(hong)飄(piao)帶》新書(shu)(shu)(shu)(shu)(shu)(shu)分(fen)(fen)享(xiang)會(hui)；中(zhong)(zhong)山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)第三屆(jie)中(zhong)(zhong)山(shan)市(shi)(shi)(shi)(shi)經典(dian)誦(song)讀(du)活(huo)(huo)(huo)動(dong)(dong)線(xian)下決(jue)賽(sai)；江(jiang)門(men)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)黨(dang)史(shi)、僑史(shi)故事分(fen)(fen)享(xiang)會(hui)和僑鄉特(te)色(se)文(wen)化(hua)展(zhan)(zhan)示(shi)活(huo)(huo)(huo)動(dong)(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)紅(hong)色(se)主題(ti)紀錄片(pian)(pian)展(zhan)(zhan)播(bo)活(huo)(huo)(huo)動(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“唐詩氣度與(yu)民(min)族自(zi)信(xin)”“儒家(jia)修身(shen)”等(deng)主題(ti)文(wen)化(hua)講堂(tang)；茂名(ming)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)暖山(shan)區”捐(juan)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)；肇(zhao)慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)全國“兩優一先(xian)”表(biao)彰大(da)會(hui)肇(zhao)慶代(dai)表(biao)閱(yue)讀(du)分(fen)(fen)享(xiang)會(hui)；清遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)(shu)(shu)(shu)(shu)法巡(xun)展(zhan)(zhan)；潮(chao)州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“潮(chao)心(xin)(xin)向黨(dang)”潮(chao)州(zhou)黨(dang)史(shi)印記檔(dang)案圖片(pian)(pian)展(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)家(jia)國情”讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)主題(ti)晚會(hui)；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)鄉村(cun)”公(gong)益贈書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)(dong)。

立(li)面觀書展，線(xian)上線(xian)下活動有機融(rong)合

隨著(zhu)閱讀(du)(du)方式多樣化，南國(guo)書(shu)(shu)香節進一步加強線(xian)(xian)上(shang)(shang)(shang)線(xian)(xian)下融合，搭建“南國(guo)書(shu)(shu)香節云平臺”，將線(xian)(xian)上(shang)(shang)(shang)展示、線(xian)(xian)上(shang)(shang)(shang)銷售(shou)、線(xian)(xian)上(shang)(shang)(shang)活(huo)動、線(xian)(xian)上(shang)(shang)(shang)公益和線(xian)(xian)下活(huo)動有機融合。廣(guang)大群(qun)眾不僅可(ke)以(yi)到分會場(chang)線(xian)(xian)下參展，也(ye)可(ke)以(yi)通過(guo)南國(guo)書(shu)(shu)香節小(xiao)程序、羊(yang)城書(shu)(shu)展小(xiao)程序，在云端同享優(you)惠購(gou)書(shu)(shu)、參與閱讀(du)(du)活(huo)動。

主題出(chu)(chu)(chu)版(ban)物展(zhan)銷(xiao)、“書香優選”精品出(chu)(chu)(chu)版(ban)物展(zhan)銷(xiao)、廣(guang)東優秀出(chu)(chu)(chu)版(ban)物展(zhan)銷(xiao)、中(zhong)國(guo)(guo)出(chu)(chu)(chu)版(ban)集團優秀出(chu)(chu)(chu)版(ban)物展(zhan)銷(xiao)將在(zai)“南國(guo)(guo)書香節(jie)”小(xiao)程序同(tong)步上(shang)線(xian)(xian)，全省分會(hui)場(chang)同(tong)步開設線(xian)(xian)上(shang)購書平(ping)臺，重點依托“新(xin)華通讀”小(xiao)程序，供(gong)全省廣(guang)大(da)群(qun)眾在(zai)線(xian)(xian)購書；同(tong)時，數十(shi)場(chang)新(xin)書分享會(hui)、論壇沙龍、閱(yue)讀活動(dong)將進行(xing)線(xian)(xian)上(shang)直播，并通過南國(guo)(guo)書香節(jie)小(xiao)程序全面發布，讓廣(guang)大(da)群(qun)眾打(da)破距離界限，實現線(xian)(xian)上(shang)參展(zhan)。

今年南國書(shu)(shu)香節(jie)(jie)開啟(qi)云(yun)(yun)互動，打造“小書(shu)(shu)房，大(da)世界”云(yun)(yun)平臺，百位名人(ren)作家(jia)走進自己的(de)書(shu)(shu)房或特色書(shu)(shu)店(dian)，通過云(yun)(yun)互動，向(xiang)廣(guang)大(da)群(qun)眾推薦好書(shu)(shu)，共同參與書(shu)(shu)香節(jie)(jie)。來自廣(guang)東本土(tu)的(de)近百名文化名人(ren)、專家(jia)學者、作家(jia)、閱讀(du)推廣(guang)人(ren)將下沉到全省分會(hui)場開展(zhan)活動，通過講(jiang)座、對談、沙龍、簽售(shou)等形式(shi)，圍(wei)繞紅色題材、嶺南文化、親(qin)子(zi)教(jiao)育、生活方式(shi)等內容，深入書(shu)(shu)店(dian)一(yi)線，與廣(guang)大(da)群(qun)眾面對面交(jiao)流(liu)。

優惠遍基層，多措并舉提高惠民(min)滲(shen)透(tou)力(li)

今年南(nan)國書(shu)香(xiang)節(jie)繼續發揮“全(quan)民閱讀主(zhu)陣地(di)”作(zuo)用，向全(quan)省廣大(da)群眾推(tui)出便民惠民舉措，通過文化惠民助推(tui)全(quan)民閱讀。全(quan)省分會場同步推(tui)出全(quan)場圖書(shu)八折優(you)(you)惠，“書(shu)香(xiang)之夜”專(zhuan)場圖書(shu)限時七折優(you)(you)惠。

全省(sheng)各地(di)分會場推出多項(xiang)惠(hui)民(min)活(huo)動(dong)。在廣(guang)州(zhou)分會場，讀(du)者(zhe)(zhe)到(dao)指(zhi)定(ding)(ding)書(shu)(shu)店（四閱書(shu)(shu)店·東湖店、四閱書(shu)(shu)店·琶洲店、楠(nan)楓書(shu)(shu)院、新塘書(shu)(shu)城、江高書(shu)(shu)城、北京路教(jiao)材書(shu)(shu)店、吾悅青(qing)年文化空(kong)(kong)間）購書(shu)(shu)，除享(xiang)受(shou)(shou)8折(zhe)優惠(hui)以外，還可疊加享(xiang)受(shou)(shou)工(gong)銀專項(xiang)優惠(hui)。讀(du)者(zhe)(zhe)使用工(gong)銀e生(sheng)活(huo)APP掃碼支付（需(xu)綁定(ding)(ding)廣(guang)州(zhou)地(di)區工(gong)銀信用卡），可享(xiang)5折(zhe)優惠(hui)，最高單筆優惠(hui)金(jin)額可達(da)50元。活(huo)動(dong)期間每位讀(du)者(zhe)(zhe)可享(xiang)受(shou)(shou)2次優惠(hui)，優惠(hui)名(ming)額有限，先到(dao)先得(de)。在“羊城書(shu)(shu)展”小程序，將上線“清(qing)空(kong)(kong)100位讀(du)者(zhe)(zhe)購物(wu)(wu)車(che)”活(huo)動(dong)，連續10天隨機抽取10位提供限額500元范圍(wei)內清(qing)空(kong)(kong)購物(wu)(wu)車(che)的(de)免單福利，實實在在優惠(hui)于民(min)。

在中山(shan)分(fen)會(hui)場(chang)，“中山(shan)書(shu)(shu)(shu)(shu)展”云(yun)平(ping)臺將(jiang)發(fa)放15萬(wan)(wan)電子(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；江(jiang)門分(fen)會(hui)場(chang)則通(tong)過“文化惠民，云(yun)上共(gong)享”黨史答題抽獎小(xiao)程序發(fa)放8萬(wan)(wan)元電子(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；湛(zhan)江(jiang)分(fen)會(hui)場(chang)將(jiang)通(tong)過“嶺南書(shu)(shu)(shu)(shu)香”微(wei)信公(gong)眾號、“視聽(ting)湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布”微(wei)信公(gong)眾號等平(ping)臺發(fa)放10萬(wan)(wan)元電子(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；茂名分(fen)會(hui)場(chang)則向當地新(xin)華書(shu)(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)(shu)館(guan)及市(shi)區4家民營書(shu)(shu)(shu)(shu)店的讀(du)者(zhe)發(fa)放10萬(wan)(wan)元購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)；云(yun)浮分(fen)會(hui)場(chang)將(jiang)通(tong)過“云(yun)報商城(cheng)”派發(fa)電子(zi)購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)，同時派發(fa)紙質購(gou)(gou)書(shu)(shu)(shu)(shu)券(quan)，總額10萬(wan)(wan)元。

公益(yi)暖人(ren)心(xin)，形式(shi)創(chuang)新助(zhu)推閱(yue)讀服務多元化(hua)

書(shu)(shu)(shu)(shu)香節期間(jian)，廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛(zhan)江市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)、縣公(gong)共圖(tu)書(shu)(shu)(shu)(shu)館(guan)與當(dang)(dang)地(di)新華書(shu)(shu)(shu)(shu)店聯合舉辦“你(ni)選書(shu)(shu)(shu)(shu)，我買單(dan)”活(huo)動(dong)，凡持有(you)當(dang)(dang)地(di)圖(tu)書(shu)(shu)(shu)(shu)館(guan)借閱卡(ka)(ka)的(de)廣(guang)大群眾，憑借閱卡(ka)(ka)可(ke)在當(dang)(dang)地(di)指定書(shu)(shu)(shu)(shu)店或圖(tu)書(shu)(shu)(shu)(shu)館(guan)自選圖(tu)書(shu)(shu)(shu)(shu)進行借閱。

今年(nian)，鄉鎮流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)成為南國書(shu)(shu)(shu)(shu)香(xiang)節的重(zhong)點公益活動(dong)(dong)，各(ge)地分會場(chang)將(jiang)在全省鄉鎮輪流開(kai)展(zhan)流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)，鄉鎮流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)由各(ge)市縣新(xin)(xin)華書(shu)(shu)(shu)(shu)店(dian)具體開(kai)展(zhan)，潮南購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、博羅書(shu)(shu)(shu)(shu)城、陽山(shan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江(jiang)門購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、連州(zhou)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、江(jiang)南購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)、新(xin)(xin)興(xing)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)等數十家新(xin)(xin)華書(shu)(shu)(shu)(shu)店(dian)，將(jiang)陸續(xu)舉辦流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)，把(ba)“鄉鎮流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)車”開(kai)到偏遠(yuan)鄉鎮，滿(man)足農村(cun)群眾精(jing)神文化(hua)需求，助力鄉村(cun)文化(hua)振興(xing)。

防控(kong)不放松，守好成(cheng)果營(ying)造(zao)安(an)全參展環境