2021南國書香(xiang)節于8月(yue)20-30日舉辦(ban)。在常態化疫情防控下，本屆南國書香(xiang)節采用“線上線下結合(he)、全省各級聯動(dong)(dong)、分散同(tong)(tong)期(qi)辦(ban)展(zhan)(zhan)”的(de)(de)形式開展(zhan)(zhan)，全省范圍內設立的(de)(de)321個分會(hui)場將同(tong)(tong)頻共振，聯袂唱響(xiang)閱讀協(xie)奏曲——超20萬(wan)種參(can)展(zhan)(zhan)圖書線上線下同(tong)(tong)步展(zhan)(zhan)示，200多(duo)名文化名家或踏足南粵，或做(zuo)客云端，464場次文化活動(dong)(dong)潤澤嶺南，一(yi)場大眾化、多(duo)元化、立體化的(de)(de)文化盛(sheng)宴將在八月(yue)盛(sheng)夏掀起滿城書香(xiang)。

聚焦新時代，透過出版(ban)看百年輝煌成就

今年是中國(guo)共產(chan)黨成立100周年，也是我國(guo)進入“十四五”規劃、乘勢而(er)上開啟全面建設社會主義現(xian)代化國(guo)家新征程(cheng)、向第二(er)個百年奮斗目標進軍的開局(ju)之年。

2021南國書香(xiang)節(jie)以“閱讀點(dian)亮前行的路”為年度(du)口號，匯集主(zhu)(zhu)(zhu)題出版(ban)重點(dian)出版(ban)物，在全省范圍內(nei)集中(zhong)展示展銷習近平新時(shi)代中(zhong)國特色社(she)會(hui)主(zhu)(zhu)(zhu)義思想出版(ban)成果(guo)，重點(dian)展示黨(dang)史(shi)(shi)、新中(zhong)國史(shi)(shi)、改(gai)革(ge)開(kai)放史(shi)(shi)、社(she)會(hui)主(zhu)(zhu)(zhu)義發展史(shi)(shi)等主(zhu)(zhu)(zhu)題出版(ban)物，展示弘揚民族精神、歌頌改(gai)革(ge)成果(guo)、宣(xuan)傳典型事跡的優秀作品，為廣大群(qun)眾呈現有(you)高度(du)、有(you)深度(du)的主(zhu)(zhu)(zhu)題佳(jia)作。

全(quan)省(sheng)分會場同步設立“主題出版物專柜”，開(kai)啟線下聯展(zhan)(zhan)，筑成百店(dian)百部紅色(se)經(jing)典圖書獻禮(li)方(fang)陣(zhen)，集中展(zhan)(zhan)示展(zhan)(zhan)銷《習(xi)近平談治(zhi)國理政》《中國共產黨(dang)簡(jian)史(shi)(shi)(shi)》《新(xin)征程面(mian)對面(mian)》等(deng)重(zhong)大主題出版物和(he)黨(dang)史(shi)(shi)(shi)學習(xi)教(jiao)育讀(du)物，全(quan)面(mian)展(zhan)(zhan)示進入新(xin)時代黨(dang)和(he)國家各項事業取(qu)得的歷史(shi)(shi)(shi)性成就、發生(sheng)的歷史(shi)(shi)(shi)性變革，回(hui)顧百年歷程，展(zhan)(zhan)現輝煌成就，引發廣大群眾(zhong)共鳴。

同時(shi)，各分會場(chang)集中開展主(zhu)題(ti)出版(ban)物首發儀式、“紅(hong)色文(wen)化輕(qing)騎兵”、“重溫紅(hong)色記憶”等紅(hong)色題(ti)材閱讀互動(dong)活(huo)動(dong)。

吹(chui)響集結號，全省321個(ge)分會場聯展聯動

本屆(jie)南國書香(xiang)節進一(yi)步(bu)深耕全(quan)民(min)(min)閱(yue)讀(du)，厚植文化根基，著力(li)拓寬全(quan)民(min)(min)參展(zhan)的幅度、延伸全(quan)民(min)(min)觀展(zhan)的廣度、加大全(quan)民(min)(min)優惠的力(li)度、掀起(qi)全(quan)民(min)(min)閱(yue)讀(du)的熱度，立足(zu)“挖掘地方(fang)優勢、辦出地方(fang)特色”，在全(quan)省設置321個分會場(chang)。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳(chuan)、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織成一(yi)張(zhang)廣泛的(de)(de)、立體的(de)(de)全民閱讀服務網，共同吹響“2021南國書香(xiang)節”集結號。

全省分(fen)會場(chang)分(fen)布(bu)均衡，全面覆蓋市、區（縣），讓廣(guang)大(da)(da)群(qun)眾實(shi)現零距(ju)(ju)離參展。展覽不僅注(zhu)重(zhong)主題聚(ju)焦，思想引領，也注(zhu)重(zhong)大(da)(da)眾閱(yue)讀(du)，活動互動，只(zhi)要(yao)廣(guang)大(da)(da)群(qun)眾走進(jin)書店，走進(jin)圖(tu)書館，就(jiu)可以近距(ju)(ju)離參與書香節豐富的閱(yue)讀(du)活動。

全省(sheng)各(ge)地分會場以新華書(shu)(shu)店、特(te)色書(shu)(shu)店為閱讀發散點(dian)，同步設置(zhi)“書(shu)(shu)香(xiang)優(you)(you)選(xuan)”精(jing)(jing)品出(chu)版物(wu)專柜(ju)、廣東優(you)(you)秀出(chu)版物(wu)專柜(ju)、中國出(chu)版集(ji)團優(you)(you)秀出(chu)版物(wu)專柜(ju)，精(jing)(jing)選(xuan)一(yi)批大眾精(jing)(jing)品、暢銷經典、嶺南文化(hua)、地方特(te)色讀物(wu)，為廣大群眾提供(gong)閱讀指南。

書店廣泛(fan)聯結(jie)各行各業(ye)，通過閱讀活(huo)動串聯起機(ji)關(guan)、學校、社區、企業(ye)，從(cong)而(er)調動全省各地廣大(da)群眾參與的積極性。

閱(yue)讀(du)(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)融合本地(di)特色(se)：廣(guang)州市(shi)(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)入人(ren)心，紅(hong)(hong)動(dong)(dong)(dong)(dong)廣(guang)州”——尋找廣(guang)州最(zui)美“悅”讀(du)(du)(du)之聲(sheng)紅(hong)(hong)色(se)經(jing)典作(zuo)品誦(song)讀(du)(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)映(ying)百年偉業(ye)”黨(dang)史(shi)(shi)(shi)學習教(jiao)育(yu)主題(ti)展(zhan)(zhan)(zhan)；汕頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)中的鄉(xiang)村變遷”圖(tu)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)(shu)與遠方(fang)”基層文(wen)化(hua)(hua)巡回(hui)展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人(ren)聽書(shu)(shu)(shu)(shu)(shu)、聾(long)啞人(ren)視聽閱(yue)讀(du)(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；梅州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中國共(gong)產黨(dang)在廣(guang)東”圖(tu)片(pian)展(zhan)(zhan)(zhan)；惠(hui)州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初(chu)心，傳承(cheng)薪火”主題(ti)閱(yue)讀(du)(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地(di)上的紅(hong)(hong)飄帶》新(xin)書(shu)(shu)(shu)(shu)(shu)分享會；中山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)經(jing)典誦(song)讀(du)(du)(du)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)線下決賽；江門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨(dang)史(shi)(shi)(shi)、僑史(shi)(shi)(shi)故(gu)事分享會和僑鄉(xiang)特色(se)文(wen)化(hua)(hua)展(zhan)(zhan)(zhan)示活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；陽江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)(hong)色(se)主題(ti)紀錄片(pian)展(zhan)(zhan)(zhan)播活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與民族自信”“儒家修身”等主題(ti)文(wen)化(hua)(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香暖山(shan)(shan)區”捐(juan)書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國“兩(liang)優一先”表彰(zhang)大會肇慶代表閱(yue)讀(du)(du)(du)分享會；清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)明(ming)家風”書(shu)(shu)(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮(chao)(chao)州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮(chao)(chao)心向黨(dang)”潮(chao)(chao)州黨(dang)史(shi)(shi)(shi)印記(ji)檔案圖(tu)片(pian)展(zhan)(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香家國情”讀(du)(du)(du)書(shu)(shu)(shu)(shu)(shu)主題(ti)晚(wan)會；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香鄉(xiang)村”公益贈(zeng)書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)(dong)。

立面觀書(shu)展，線上線下(xia)活動有機融合

隨著閱(yue)讀方式多樣(yang)化，南(nan)國書香(xiang)節(jie)進一(yi)步加(jia)強(qiang)線(xian)(xian)上(shang)線(xian)(xian)下(xia)融合，搭建“南(nan)國書香(xiang)節(jie)云平臺”，將線(xian)(xian)上(shang)展(zhan)示(shi)、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活動(dong)、線(xian)(xian)上(shang)公益和線(xian)(xian)下(xia)活動(dong)有機融合。廣大群眾不僅可以到(dao)分會場線(xian)(xian)下(xia)參展(zhan)，也可以通(tong)過(guo)南(nan)國書香(xiang)節(jie)小(xiao)程(cheng)(cheng)序、羊城書展(zhan)小(xiao)程(cheng)(cheng)序，在(zai)云端同享優惠(hui)購書、參與閱(yue)讀活動(dong)。

主題出(chu)版物展銷(xiao)、“書(shu)香優(you)(you)選”精(jing)品出(chu)版物展銷(xiao)、廣東(dong)優(you)(you)秀(xiu)出(chu)版物展銷(xiao)、中國出(chu)版集團(tuan)優(you)(you)秀(xiu)出(chu)版物展銷(xiao)將在“南國書(shu)香節”小程序同步上線(xian)，全省分(fen)會場同步開(kai)設線(xian)上購書(shu)平臺(tai)，重(zhong)點依托“新華通(tong)讀(du)”小程序，供全省廣大(da)群眾在線(xian)購書(shu)；同時，數十場新書(shu)分(fen)享會、論壇沙龍、閱(yue)讀(du)活動將進行(xing)線(xian)上直播，并通(tong)過南國書(shu)香節小程序全面(mian)發布(bu)，讓廣大(da)群眾打破距離(li)界限，實現線(xian)上參展。

今年南國書(shu)香節開啟云互動，打造“小書(shu)房，大世界”云平臺，百位名人(ren)作(zuo)家走進自己的書(shu)房或特色書(shu)店，通過(guo)云互動，向廣大群(qun)眾(zhong)推薦好書(shu)，共同參與書(shu)香節。來自廣東本土(tu)的近(jin)百名文化(hua)名人(ren)、專家學者、作(zuo)家、閱讀推廣人(ren)將下(xia)沉到全(quan)省分(fen)會場開展活(huo)動，通過(guo)講座、對(dui)談、沙龍(long)、簽(qian)售(shou)等(deng)形式(shi)，圍繞紅色題(ti)材、嶺(ling)南文化(hua)、親子教育(yu)、生活(huo)方式(shi)等(deng)內容，深(shen)入書(shu)店一線，與廣大群(qun)眾(zhong)面(mian)對(dui)面(mian)交流(liu)。

優惠(hui)遍基(ji)層，多(duo)措并舉提高惠(hui)民滲透力

今年南國書香(xiang)節繼續發揮“全民(min)閱(yue)讀主陣地”作用(yong)，向全省(sheng)廣大群眾推(tui)(tui)出便民(min)惠民(min)舉措，通過文化惠民(min)助推(tui)(tui)全民(min)閱(yue)讀。全省(sheng)分會(hui)場同(tong)步推(tui)(tui)出全場圖書八折(zhe)優惠，“書香(xiang)之夜(ye)”專場圖書限時(shi)七折(zhe)優惠。

全省各(ge)地(di)分會場推出多項(xiang)惠(hui)(hui)(hui)民活動。在(zai)(zai)廣(guang)州(zhou)分會場，讀(du)者到指定(ding)書(shu)(shu)店(dian)(dian)(dian)(dian)（四閱(yue)書(shu)(shu)店(dian)(dian)(dian)(dian)·東湖(hu)店(dian)(dian)(dian)(dian)、四閱(yue)書(shu)(shu)店(dian)(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)(dian)、楠楓書(shu)(shu)院(yuan)、新(xin)塘書(shu)(shu)城、江高(gao)書(shu)(shu)城、北京路教材書(shu)(shu)店(dian)(dian)(dian)(dian)、吾悅(yue)青(qing)年文化空間）購(gou)書(shu)(shu)，除(chu)享(xiang)(xiang)(xiang)受8折優(you)(you)惠(hui)(hui)(hui)以外，還可疊加享(xiang)(xiang)(xiang)受工銀(yin)(yin)專項(xiang)優(you)(you)惠(hui)(hui)(hui)。讀(du)者使用工銀(yin)(yin)e生活APP掃碼支付（需綁定(ding)廣(guang)州(zhou)地(di)區工銀(yin)(yin)信用卡），可享(xiang)(xiang)(xiang)5折優(you)(you)惠(hui)(hui)(hui)，最高(gao)單筆優(you)(you)惠(hui)(hui)(hui)金(jin)額(e)(e)可達(da)50元(yuan)。活動期間每位讀(du)者可享(xiang)(xiang)(xiang)受2次優(you)(you)惠(hui)(hui)(hui)，優(you)(you)惠(hui)(hui)(hui)名(ming)額(e)(e)有(you)限，先到先得。在(zai)(zai)“羊城書(shu)(shu)展”小程(cheng)序，將上線“清空100位讀(du)者購(gou)物(wu)車”活動，連(lian)續(xu)10天隨機抽取10位提供限額(e)(e)500元(yuan)范(fan)圍內清空購(gou)物(wu)車的免單福利，實實在(zai)(zai)在(zai)(zai)優(you)(you)惠(hui)(hui)(hui)于民。

在中(zhong)山分(fen)(fen)會(hui)(hui)場，“中(zhong)山書(shu)(shu)(shu)展(zhan)”云(yun)平(ping)臺(tai)將發放15萬電(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；江門(men)分(fen)(fen)會(hui)(hui)場則通(tong)過(guo)“文化惠民，云(yun)上共享”黨史答題抽獎小程(cheng)序發放8萬元(yuan)電(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；湛江分(fen)(fen)會(hui)(hui)場將通(tong)過(guo)“嶺南書(shu)(shu)(shu)香”微信公眾號(hao)、“視聽湛江”APP、“湛江發布”微信公眾號(hao)等平(ping)臺(tai)發放10萬元(yuan)電(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；茂名分(fen)(fen)會(hui)(hui)場則向當地新華書(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)館(guan)及市區4家民營書(shu)(shu)(shu)店(dian)的(de)讀者(zhe)發放10萬元(yuan)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；云(yun)浮(fu)分(fen)(fen)會(hui)(hui)場將通(tong)過(guo)“云(yun)報商(shang)城(cheng)”派發電(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)，同(tong)時派發紙質購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)，總額10萬元(yuan)。

公益暖人心，形式(shi)創(chuang)新助(zhu)推(tui)閱讀服務多元化

書(shu)香節期間(jian)，廣(guang)州市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)、中(zhong)山市(shi)(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)(shi)、湛(zhan)江(jiang)市(shi)(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)、縣公(gong)共圖書(shu)館與當地新華書(shu)店(dian)聯合舉(ju)辦“你選書(shu)，我買單”活(huo)動，凡持有當地圖書(shu)館借(jie)閱(yue)(yue)(yue)卡的廣(guang)大(da)群(qun)眾，憑借(jie)閱(yue)(yue)(yue)卡可(ke)在(zai)當地指定書(shu)店(dian)或圖書(shu)館自選圖書(shu)進(jin)行(xing)借(jie)閱(yue)(yue)(yue)。

今(jin)年，鄉鎮(zhen)流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)成(cheng)為南(nan)國書(shu)(shu)(shu)(shu)(shu)香節的重點公(gong)益活動(dong)(dong)(dong)，各地分會(hui)場將(jiang)在全(quan)省鄉鎮(zhen)輪流(liu)(liu)(liu)(liu)開(kai)展流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)，鄉鎮(zhen)流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)由各市縣新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店具體開(kai)展，潮南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博羅(luo)書(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)門購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新(xin)興購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數十家新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店，將(jiang)陸續舉辦流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)流(liu)(liu)(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)，滿足農村群眾精神文化需(xu)求，助(zhu)力(li)鄉村文化振興。

防控(kong)不放松(song)，守好(hao)成(cheng)果營(ying)造(zao)安(an)全參展環境(jing)