2021南(nan)國書(shu)香(xiang)節于8月20-30日舉辦。在(zai)常態化(hua)(hua)疫情防(fang)控下，本(ben)屆南(nan)國書(shu)香(xiang)節采用“線上線下結合、全省(sheng)各(ge)級聯(lian)動(dong)、分散同(tong)期(qi)辦展(zhan)(zhan)(zhan)”的(de)形(xing)式(shi)開展(zhan)(zhan)(zhan)，全省(sheng)范圍(wei)內設(she)立的(de)321個(ge)分會場將同(tong)頻共振，聯(lian)袂唱響閱讀協(xie)奏曲——超(chao)20萬種(zhong)參展(zhan)(zhan)(zhan)圖書(shu)線上線下同(tong)步展(zhan)(zhan)(zhan)示，200多名文(wen)化(hua)(hua)名家或(huo)踏足(zu)南(nan)粵，或(huo)做客云(yun)端，464場次文(wen)化(hua)(hua)活動(dong)潤澤嶺南(nan)，一(yi)場大眾化(hua)(hua)、多元(yuan)化(hua)(hua)、立體化(hua)(hua)的(de)文(wen)化(hua)(hua)盛(sheng)宴將在(zai)八月盛(sheng)夏掀起滿(man)城(cheng)書(shu)香(xiang)。

聚焦新時代，透過出版看(kan)百(bai)年輝(hui)煌(huang)成就

今(jin)年是(shi)中(zhong)國(guo)共產黨成(cheng)立100周(zhou)年，也是(shi)我國(guo)進(jin)入“十四五”規劃、乘(cheng)勢而上(shang)開啟全(quan)面建設社會主義(yi)現(xian)代化國(guo)家新征(zheng)程、向第(di)二個(ge)百年奮斗目(mu)標進(jin)軍的開局之年。

2021南國(guo)書香節以“閱讀點亮前行的路”為年度(du)口(kou)號，匯集(ji)主(zhu)(zhu)(zhu)題(ti)出版重點出版物，在全(quan)省(sheng)范圍內(nei)集(ji)中(zhong)展(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)銷習近平新(xin)時代中(zhong)國(guo)特色社會主(zhu)(zhu)(zhu)義思想(xiang)出版成果，重點展(zhan)(zhan)示(shi)(shi)黨史、新(xin)中(zhong)國(guo)史、改革(ge)開放史、社會主(zhu)(zhu)(zhu)義發展(zhan)(zhan)史等主(zhu)(zhu)(zhu)題(ti)出版物，展(zhan)(zhan)示(shi)(shi)弘揚民(min)族精神、歌頌(song)改革(ge)成果、宣傳典型事跡(ji)的優秀作品，為廣(guang)大群眾呈現有高(gao)度(du)、有深度(du)的主(zhu)(zhu)(zhu)題(ti)佳作。

全省分會(hui)場(chang)同步設立“主題出(chu)版物專(zhuan)柜”，開啟線下(xia)聯展(zhan)(zhan)，筑成百(bai)(bai)店百(bai)(bai)部(bu)紅(hong)色(se)經(jing)典圖書獻禮方(fang)陣，集中展(zhan)(zhan)示展(zhan)(zhan)銷《習近平談治(zhi)國理政》《中國共產黨(dang)簡(jian)史》《新征程面(mian)對面(mian)》等(deng)重大主題出(chu)版物和黨(dang)史學習教育讀物，全面(mian)展(zhan)(zhan)示進入新時代黨(dang)和國家各項事業取得的歷史性(xing)成就、發生的歷史性(xing)變(bian)革，回顧百(bai)(bai)年(nian)歷程，展(zhan)(zhan)現輝煌成就，引發廣大群眾共鳴。

同時，各分會場集中開展主題(ti)出版(ban)物首發儀式(shi)、“紅色文(wen)化輕騎兵”、“重溫紅色記憶”等紅色題(ti)材閱讀互(hu)動(dong)活動(dong)。

吹響集結號，全省(sheng)321個分會場聯(lian)展聯(lian)動

本屆(jie)南國書(shu)香(xiang)節進一步深耕全(quan)(quan)(quan)民閱讀，厚植(zhi)文化根基(ji)，著力拓寬(kuan)全(quan)(quan)(quan)民參展的幅度(du)(du)(du)、延(yan)伸全(quan)(quan)(quan)民觀(guan)展的廣度(du)(du)(du)、加(jia)大全(quan)(quan)(quan)民優(you)惠的力度(du)(du)(du)、掀(xian)起全(quan)(quan)(quan)民閱讀的熱度(du)(du)(du)，立足“挖掘地(di)(di)方(fang)(fang)優(you)勢、辦出地(di)(di)方(fang)(fang)特(te)色”，在全(quan)(quan)(quan)省(sheng)設置(zhi)321個(ge)分會場。

各分(fen)會場統(tong)(tong)一(yi)標識、統(tong)(tong)一(yi)宣傳、統(tong)(tong)一(yi)折扣、統(tong)(tong)一(yi)氛圍，編織成一(yi)張廣泛的、立(li)體的全民閱讀服務網，共同吹響“2021南國書香節”集結(jie)號。

全省(sheng)分會場分布均衡，全面覆蓋市、區（縣），讓廣(guang)大(da)群眾(zhong)(zhong)實現(xian)零距(ju)離(li)參展。展覽不僅注重(zhong)(zhong)主題聚(ju)焦(jiao)，思想引領，也注重(zhong)(zhong)大(da)眾(zhong)(zhong)閱(yue)讀，活動互動，只(zhi)要廣(guang)大(da)群眾(zhong)(zhong)走(zou)進書(shu)店，走(zou)進圖書(shu)館，就可以近(jin)距(ju)離(li)參與書(shu)香節豐富的(de)閱(yue)讀活動。

全省各(ge)地(di)分會場以新(xin)華書(shu)店(dian)、特色書(shu)店(dian)為閱(yue)讀(du)(du)發散(san)點(dian)，同步設置“書(shu)香優(you)選”精品(pin)(pin)出(chu)版(ban)(ban)(ban)(ban)物(wu)(wu)專(zhuan)(zhuan)柜、廣東優(you)秀出(chu)版(ban)(ban)(ban)(ban)物(wu)(wu)專(zhuan)(zhuan)柜、中國出(chu)版(ban)(ban)(ban)(ban)集團優(you)秀出(chu)版(ban)(ban)(ban)(ban)物(wu)(wu)專(zhuan)(zhuan)柜，精選一批大(da)眾(zhong)精品(pin)(pin)、暢銷經典、嶺南文化(hua)、地(di)方特色讀(du)(du)物(wu)(wu)，為廣大(da)群(qun)眾(zhong)提供閱(yue)讀(du)(du)指南。

書店廣泛聯結各(ge)行各(ge)業，通過閱讀活動串(chuan)聯起機(ji)關(guan)、學(xue)校、社區、企(qi)業，從而(er)調動全省各(ge)地(di)廣大群(qun)眾參與的積極性。

閱(yue)讀(du)活(huo)動(dong)融合本地特色：廣(guang)(guang)州(zhou)(zhou)市(shi)(shi)推出“聲入人(ren)心，紅(hong)動(dong)廣(guang)(guang)州(zhou)(zhou)”——尋(xun)找(zhao)廣(guang)(guang)州(zhou)(zhou)最美“悅”讀(du)之聲紅(hong)色經典作品(pin)誦(song)讀(du)；深圳市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百(bai)年偉(wei)業(ye)”黨(dang)史(shi)學習(xi)教育主(zhu)題(ti)展(zhan)；汕(shan)頭市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中的鄉村變遷”圖書(shu)(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)與(yu)遠方”基層文(wen)化巡回展(zhan)；河源市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)盲人(ren)聽(ting)(ting)書(shu)(shu)(shu)(shu)、聾啞人(ren)視(shi)聽(ting)(ting)閱(yue)讀(du)活(huo)動(dong)；梅州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業(ye)——中國(guo)共產黨(dang)在廣(guang)(guang)東”圖片展(zhan)；惠州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初(chu)心，傳承薪火”主(zhu)題(ti)閱(yue)讀(du)活(huo)動(dong)；汕(shan)尾(wei)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)《熱(re)土(tu)地上的紅(hong)飄帶》新書(shu)(shu)(shu)(shu)分享(xiang)會(hui)(hui)(hui)；中山市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中山市(shi)(shi)經典誦(song)讀(du)活(huo)動(dong)線下決賽(sai)；江(jiang)門市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)黨(dang)史(shi)、僑史(shi)故事(shi)分享(xiang)會(hui)(hui)(hui)和(he)僑鄉特色文(wen)化展(zhan)示活(huo)動(dong)；陽江(jiang)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)色主(zhu)題(ti)紀錄片展(zhan)播(bo)活(huo)動(dong)；湛(zhan)江(jiang)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩氣度與(yu)民族自信”“儒家(jia)修身”等主(zhu)題(ti)文(wen)化講堂；茂名(ming)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)暖山區(qu)”捐(juan)書(shu)(shu)(shu)(shu)活(huo)動(dong)；肇慶(qing)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)全國(guo)“兩優一先”表彰大(da)會(hui)(hui)(hui)肇慶(qing)代表閱(yue)讀(du)分享(xiang)會(hui)(hui)(hui)；清遠市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)(shu)(shu)法巡展(zhan)；潮州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心向黨(dang)”潮州(zhou)(zhou)黨(dang)史(shi)印記檔案圖片展(zhan)；揭陽市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)家(jia)國(guo)情”讀(du)書(shu)(shu)(shu)(shu)主(zhu)題(ti)晚會(hui)(hui)(hui)；云浮市(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)鄉村”公益(yi)贈(zeng)書(shu)(shu)(shu)(shu)活(huo)動(dong)。

立面觀書展，線上線下活動有機融合

隨著閱讀方式多(duo)樣化，南(nan)(nan)國書(shu)香(xiang)節(jie)進一步加(jia)強線(xian)上(shang)(shang)線(xian)下(xia)融合，搭(da)建“南(nan)(nan)國書(shu)香(xiang)節(jie)云平臺”，將線(xian)上(shang)(shang)展示、線(xian)上(shang)(shang)銷售、線(xian)上(shang)(shang)活(huo)動、線(xian)上(shang)(shang)公益和線(xian)下(xia)活(huo)動有機(ji)融合。廣大群眾(zhong)不僅可(ke)以到分會場(chang)線(xian)下(xia)參展，也可(ke)以通(tong)過(guo)南(nan)(nan)國書(shu)香(xiang)節(jie)小程(cheng)序(xu)、羊城書(shu)展小程(cheng)序(xu)，在(zai)云端同享優惠購書(shu)、參與閱讀活(huo)動。

主題出版物(wu)展銷(xiao)(xiao)、“書(shu)香優選”精品出版物(wu)展銷(xiao)(xiao)、廣(guang)東優秀出版物(wu)展銷(xiao)(xiao)、中國(guo)出版集(ji)團優秀出版物(wu)展銷(xiao)(xiao)將在“南國(guo)書(shu)香節”小(xiao)程序(xu)同(tong)步(bu)上(shang)(shang)線(xian)(xian)，全省分會場(chang)同(tong)步(bu)開設線(xian)(xian)上(shang)(shang)購書(shu)平臺，重(zhong)點依(yi)托“新華通讀”小(xiao)程序(xu)，供(gong)全省廣(guang)大群眾在線(xian)(xian)購書(shu)；同(tong)時，數十(shi)場(chang)新書(shu)分享會、論壇沙龍、閱讀活動將進行線(xian)(xian)上(shang)(shang)直播，并通過(guo)南國(guo)書(shu)香節小(xiao)程序(xu)全面(mian)發布，讓廣(guang)大群眾打破距離界限，實(shi)現線(xian)(xian)上(shang)(shang)參(can)展。

今年南國(guo)書(shu)香節(jie)開啟云互(hu)動(dong)，打(da)造(zao)“小書(shu)房，大(da)(da)世(shi)界”云平臺，百位名人(ren)作(zuo)(zuo)家(jia)走進自己的書(shu)房或(huo)特色書(shu)店，通過(guo)(guo)云互(hu)動(dong)，向廣(guang)大(da)(da)群(qun)眾(zhong)推(tui)薦(jian)好書(shu)，共同參與書(shu)香節(jie)。來自廣(guang)東本土的近百名文化名人(ren)、專(zhuan)家(jia)學者、作(zuo)(zuo)家(jia)、閱讀(du)推(tui)廣(guang)人(ren)將下沉到全省(sheng)分會場開展活(huo)動(dong)，通過(guo)(guo)講座(zuo)、對談、沙龍、簽售等形式，圍繞(rao)紅(hong)色題材、嶺南文化、親(qin)子教育、生(sheng)活(huo)方式等內容，深入書(shu)店一(yi)線，與廣(guang)大(da)(da)群(qun)眾(zhong)面對面交(jiao)流。

優惠(hui)遍基(ji)層，多措并(bing)舉提高(gao)惠(hui)民滲透(tou)力

今年南國書(shu)香(xiang)(xiang)節繼(ji)續發(fa)揮“全民閱讀主陣地(di)”作用，向全省廣(guang)大群眾(zhong)推(tui)出便民惠民舉措，通(tong)過文化惠民助推(tui)全民閱讀。全省分會場同步推(tui)出全場圖書(shu)八折優惠，“書(shu)香(xiang)(xiang)之夜”專場圖書(shu)限時七折優惠。

全省各地(di)分(fen)會(hui)場(chang)推出多項惠(hui)(hui)民(min)活(huo)動。在(zai)廣(guang)州分(fen)會(hui)場(chang)，讀(du)者到指定書(shu)(shu)店(dian)（四閱(yue)書(shu)(shu)店(dian)·東湖店(dian)、四閱(yue)書(shu)(shu)店(dian)·琶(pa)洲店(dian)、楠楓書(shu)(shu)院、新塘(tang)書(shu)(shu)城(cheng)(cheng)、江(jiang)高(gao)書(shu)(shu)城(cheng)(cheng)、北京路教材書(shu)(shu)店(dian)、吾悅青(qing)年文化空間）購(gou)書(shu)(shu)，除享(xiang)受8折優惠(hui)(hui)以外，還可(ke)疊加享(xiang)受工(gong)銀專項優惠(hui)(hui)。讀(du)者使用工(gong)銀e生(sheng)活(huo)APP掃碼支付（需綁定廣(guang)州地(di)區工(gong)銀信用卡），可(ke)享(xiang)5折優惠(hui)(hui)，最(zui)高(gao)單(dan)筆優惠(hui)(hui)金額可(ke)達50元(yuan)。活(huo)動期間每位(wei)讀(du)者可(ke)享(xiang)受2次優惠(hui)(hui)，優惠(hui)(hui)名額有限，先到先得。在(zai)“羊城(cheng)(cheng)書(shu)(shu)展”小程序，將上線“清空100位(wei)讀(du)者購(gou)物車”活(huo)動，連續10天隨機抽取10位(wei)提供限額500元(yuan)范圍內清空購(gou)物車的免單(dan)福(fu)利(li)，實實在(zai)在(zai)優惠(hui)(hui)于民(min)。

在(zai)中山分(fen)(fen)會(hui)(hui)場(chang)，“中山書(shu)展(zhan)”云(yun)(yun)平臺將(jiang)(jiang)發(fa)放(fang)(fang)15萬電(dian)子(zi)(zi)購(gou)書(shu)券(quan)；江(jiang)門分(fen)(fen)會(hui)(hui)場(chang)則(ze)通過(guo)“文(wen)化(hua)惠民，云(yun)(yun)上共享”黨史(shi)答題(ti)抽獎小程序發(fa)放(fang)(fang)8萬元電(dian)子(zi)(zi)購(gou)書(shu)券(quan)；湛江(jiang)分(fen)(fen)會(hui)(hui)場(chang)將(jiang)(jiang)通過(guo)“嶺南(nan)書(shu)香”微信(xin)公眾號(hao)(hao)、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)布”微信(xin)公眾號(hao)(hao)等平臺發(fa)放(fang)(fang)10萬元電(dian)子(zi)(zi)購(gou)書(shu)券(quan)；茂名(ming)分(fen)(fen)會(hui)(hui)場(chang)則(ze)向當地新華書(shu)店(dian)、市圖書(shu)館及市區(qu)4家民營(ying)書(shu)店(dian)的讀者發(fa)放(fang)(fang)10萬元購(gou)書(shu)券(quan)；云(yun)(yun)浮(fu)分(fen)(fen)會(hui)(hui)場(chang)將(jiang)(jiang)通過(guo)“云(yun)(yun)報(bao)商(shang)城”派發(fa)電(dian)子(zi)(zi)購(gou)書(shu)券(quan)，同(tong)時派發(fa)紙質購(gou)書(shu)券(quan)，總額10萬元。

公(gong)益暖人心，形式(shi)創新(xin)助推閱讀(du)服(fu)務多元(yuan)化

書(shu)香節期間，廣(guang)州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公共圖書(shu)館與當(dang)地(di)(di)(di)新(xin)華書(shu)店聯合(he)舉(ju)辦“你選書(shu)，我買單”活動，凡持(chi)有當(dang)地(di)(di)(di)圖書(shu)館借(jie)閱(yue)卡(ka)的廣(guang)大(da)群眾(zhong)，憑借(jie)閱(yue)卡(ka)可在當(dang)地(di)(di)(di)指定書(shu)店或圖書(shu)館自選圖書(shu)進(jin)行借(jie)閱(yue)。

今(jin)年，鄉(xiang)鎮(zhen)(zhen)流動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)成為(wei)南國書(shu)(shu)(shu)(shu)香節(jie)的重點公益活動(dong)(dong)，各(ge)地(di)分會(hui)場(chang)將(jiang)在全(quan)省鄉(xiang)鎮(zhen)(zhen)輪流開展流動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)，鄉(xiang)鎮(zhen)(zhen)流動(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)由(you)各(ge)市縣新華(hua)書(shu)(shu)(shu)(shu)店具體(ti)開展，潮南購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)(shu)(shu)城(cheng)、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)門購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、連州(zhou)購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)南購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、新興購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)等數十家新華(hua)書(shu)(shu)(shu)(shu)店，將(jiang)陸(lu)續(xu)舉(ju)辦流動(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮(zhen)(zhen)流動(dong)(dong)售書(shu)(shu)(shu)(shu)車”開到偏遠鄉(xiang)鎮(zhen)(zhen)，滿(man)足(zu)農村群眾精神(shen)文化(hua)需求，助力鄉(xiang)村文化(hua)振興。

防控不放松，守好成果營(ying)造安全參展(zhan)環境