2021南(nan)國(guo)書香(xiang)節于(yu)8月20-30日舉辦(ban)。在(zai)常態化(hua)疫情防控下(xia)，本屆南(nan)國(guo)書香(xiang)節采用“線(xian)上線(xian)下(xia)結(jie)合(he)、全(quan)省(sheng)各(ge)級(ji)聯(lian)動(dong)(dong)、分(fen)散同期辦(ban)展”的(de)(de)形式開(kai)展，全(quan)省(sheng)范圍內設立的(de)(de)321個分(fen)會場(chang)(chang)將同頻共振，聯(lian)袂唱響閱(yue)讀協奏曲——超(chao)20萬種參(can)展圖書線(xian)上線(xian)下(xia)同步展示，200多名文(wen)化(hua)名家或踏(ta)足南(nan)粵，或做客(ke)云端，464場(chang)(chang)次文(wen)化(hua)活動(dong)(dong)潤(run)澤嶺南(nan)，一場(chang)(chang)大(da)眾化(hua)、多元化(hua)、立體化(hua)的(de)(de)文(wen)化(hua)盛(sheng)宴(yan)將在(zai)八(ba)月盛(sheng)夏掀起滿城(cheng)書香(xiang)。

聚焦(jiao)新時代，透(tou)過(guo)出(chu)版看百年輝煌成(cheng)就

今(jin)年是中(zhong)國(guo)共產黨成立(li)100周(zhou)年，也是我國(guo)進(jin)(jin)入“十四五”規劃、乘(cheng)勢而(er)上開(kai)啟(qi)全面建設社(she)會(hui)主義現代化國(guo)家新征(zheng)程、向(xiang)第二個百年奮斗目標進(jin)(jin)軍的開(kai)局之年。

2021南國書香(xiang)節以(yi)“閱讀點(dian)亮(liang)前(qian)行的路(lu)”為年度(du)口號(hao)，匯集(ji)主(zhu)(zhu)題出版重點(dian)出版物(wu)(wu)，在全省范圍內集(ji)中展示(shi)(shi)展銷習近平新時代中國特色社會主(zhu)(zhu)義(yi)思想(xiang)出版成果，重點(dian)展示(shi)(shi)黨史(shi)(shi)、新中國史(shi)(shi)、改(gai)革開(kai)放史(shi)(shi)、社會主(zhu)(zhu)義(yi)發展史(shi)(shi)等主(zhu)(zhu)題出版物(wu)(wu)，展示(shi)(shi)弘揚(yang)民族精神、歌(ge)頌改(gai)革成果、宣(xuan)傳(chuan)典型事跡的優秀作(zuo)品(pin)，為廣大群眾(zhong)呈(cheng)現(xian)有高度(du)、有深度(du)的主(zhu)(zhu)題佳(jia)作(zuo)。

全省(sheng)分會場同步設立“主題(ti)出版(ban)物(wu)專柜”，開啟線下聯(lian)展(zhan)(zhan)，筑成百店(dian)百部紅色經典(dian)圖(tu)書獻禮方(fang)陣(zhen)，集中展(zhan)(zhan)示(shi)展(zhan)(zhan)銷《習近平談治國(guo)理政》《中國(guo)共產黨簡史(shi)》《新征程面對(dui)面》等重大(da)主題(ti)出版(ban)物(wu)和黨史(shi)學習教育讀(du)物(wu)，全面展(zhan)(zhan)示(shi)進入新時代黨和國(guo)家(jia)各(ge)項事業取(qu)得(de)的(de)歷史(shi)性成就(jiu)、發生的(de)歷史(shi)性變革，回顧百年歷程，展(zhan)(zhan)現輝煌(huang)成就(jiu)，引發廣大(da)群眾(zhong)共鳴(ming)。

同時，各分會場集中(zhong)開展主(zhu)題出版物(wu)首發儀式、“紅色(se)文化輕騎(qi)兵”、“重溫紅色(se)記憶”等紅色(se)題材閱讀互動活動。

吹響集結號(hao)，全省321個分會場(chang)聯展聯動(dong)

本屆南國(guo)書(shu)香(xiang)節進(jin)一(yi)步深耕全(quan)民(min)(min)閱(yue)讀，厚(hou)植文化根基，著力拓寬全(quan)民(min)(min)參展的(de)幅度、延伸全(quan)民(min)(min)觀(guan)展的(de)廣度、加大(da)全(quan)民(min)(min)優(you)惠的(de)力度、掀起全(quan)民(min)(min)閱(yue)讀的(de)熱度，立(li)足“挖掘(jue)地(di)(di)方優(you)勢、辦出地(di)(di)方特(te)色”，在全(quan)省設置321個分會場。

各分(fen)會場統(tong)一標識、統(tong)一宣傳(chuan)、統(tong)一折扣、統(tong)一氛圍，編織成(cheng)一張(zhang)廣泛(fan)的、立體(ti)(ti)的全(quan)民(min)閱(yue)讀服務(wu)網，共(gong)同吹響“2021南國書香節”集(ji)結號。

全(quan)省(sheng)分(fen)會(hui)場分(fen)布均衡，全(quan)面(mian)覆蓋(gai)市、區（縣(xian)），讓廣大群眾實現零距(ju)離參(can)展。展覽不僅注重主(zhu)題聚(ju)焦，思想(xiang)引領，也注重大眾閱讀，活(huo)動互動，只要(yao)廣大群眾走(zou)進書店(dian)，走(zou)進圖書館，就可以(yi)近距(ju)離參(can)與書香(xiang)節豐富的閱讀活(huo)動。

全省(sheng)各地(di)分會場以新華書(shu)店、特色(se)書(shu)店為閱讀(du)發(fa)散點(dian)，同步(bu)設置“書(shu)香(xiang)優選(xuan)”精品(pin)出(chu)版(ban)(ban)(ban)物(wu)專(zhuan)柜(ju)(ju)、廣(guang)東(dong)優秀出(chu)版(ban)(ban)(ban)物(wu)專(zhuan)柜(ju)(ju)、中國(guo)出(chu)版(ban)(ban)(ban)集團優秀出(chu)版(ban)(ban)(ban)物(wu)專(zhuan)柜(ju)(ju)，精選(xuan)一(yi)批(pi)大眾精品(pin)、暢銷經典、嶺南文(wen)化(hua)、地(di)方(fang)特色(se)讀(du)物(wu)，為廣(guang)大群眾提供閱讀(du)指(zhi)南。

書店廣(guang)泛聯結(jie)各(ge)行各(ge)業(ye)，通過閱(yue)讀活動串聯起機關、學校(xiao)、社(she)區、企(qi)業(ye)，從而調動全(quan)省各(ge)地廣(guang)大群眾(zhong)參(can)與的積極性。

閱讀(du)(du)(du)活(huo)(huo)動(dong)(dong)融合本(ben)地(di)特色(se)：廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)推(tui)出“聲入人(ren)(ren)心，紅(hong)(hong)動(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美“悅”讀(du)(du)(du)之聲紅(hong)(hong)色(se)經典作品誦讀(du)(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“書(shu)(shu)(shu)映百年偉業(ye)”黨(dang)史學習(xi)教(jiao)育主題(ti)展(zhan)；汕(shan)(shan)頭市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“書(shu)(shu)(shu)中的鄉(xiang)(xiang)村(cun)變(bian)遷”圖書(shu)(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“閱途(tu)，書(shu)(shu)(shu)與(yu)遠方”基層文化巡回展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)盲(mang)人(ren)(ren)聽書(shu)(shu)(shu)、聾啞人(ren)(ren)視聽閱讀(du)(du)(du)活(huo)(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“南粵沃土(tu)鑄偉業(ye)——中國(guo)共產(chan)黨(dang)在廣東”圖片(pian)(pian)展(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“不忘初心，傳承(cheng)薪火”主題(ti)閱讀(du)(du)(du)活(huo)(huo)動(dong)(dong)；汕(shan)(shan)尾市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)《熱土(tu)地(di)上的紅(hong)(hong)飄帶》新(xin)書(shu)(shu)(shu)分(fen)(fen)享會(hui)；中山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)第三(san)屆中山(shan)市(shi)(shi)(shi)(shi)(shi)經典誦讀(du)(du)(du)活(huo)(huo)動(dong)(dong)線(xian)下決賽；江門市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)黨(dang)史、僑(qiao)史故事(shi)分(fen)(fen)享會(hui)和僑(qiao)鄉(xiang)(xiang)特色(se)文化展(zhan)示活(huo)(huo)動(dong)(dong)；陽江市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)紅(hong)(hong)色(se)主題(ti)紀錄片(pian)(pian)展(zhan)播活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“唐詩氣度與(yu)民族自信”“儒(ru)家(jia)修身”等主題(ti)文化講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“書(shu)(shu)(shu)香暖山(shan)區”捐書(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)全國(guo)“兩(liang)優一(yi)先”表彰大(da)會(hui)肇慶代表閱讀(du)(du)(du)分(fen)(fen)享會(hui)；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“文明家(jia)風”書(shu)(shu)(shu)法巡展(zhan)；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“潮心向黨(dang)”潮州(zhou)(zhou)黨(dang)史印記檔案(an)圖片(pian)(pian)展(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“書(shu)(shu)(shu)香家(jia)國(guo)情”讀(du)(du)(du)書(shu)(shu)(shu)主題(ti)晚會(hui)；云(yun)浮市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)“書(shu)(shu)(shu)香鄉(xiang)(xiang)村(cun)”公益贈(zeng)書(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)。

立(li)面觀書展，線上線下活動有(you)機融合

隨著閱(yue)讀方式多樣化，南國(guo)書(shu)香節進一步(bu)加強(qiang)線(xian)(xian)上(shang)(shang)線(xian)(xian)下融合，搭建“南國(guo)書(shu)香節云平(ping)臺”，將線(xian)(xian)上(shang)(shang)展(zhan)示、線(xian)(xian)上(shang)(shang)銷售(shou)、線(xian)(xian)上(shang)(shang)活動(dong)、線(xian)(xian)上(shang)(shang)公(gong)益和線(xian)(xian)下活動(dong)有機融合。廣大群眾(zhong)不僅可以到分(fen)會場線(xian)(xian)下參展(zhan)，也可以通過南國(guo)書(shu)香節小(xiao)程(cheng)序(xu)、羊城書(shu)展(zhan)小(xiao)程(cheng)序(xu)，在云端同享優惠(hui)購書(shu)、參與閱(yue)讀活動(dong)。

主題出(chu)版(ban)物(wu)展(zhan)(zhan)銷、“書(shu)(shu)(shu)香優選(xuan)”精品出(chu)版(ban)物(wu)展(zhan)(zhan)銷、廣東優秀(xiu)出(chu)版(ban)物(wu)展(zhan)(zhan)銷、中(zhong)國出(chu)版(ban)集團優秀(xiu)出(chu)版(ban)物(wu)展(zhan)(zhan)銷將在“南(nan)(nan)國書(shu)(shu)(shu)香節”小程(cheng)序同步上(shang)線(xian)，全省分會場同步開設線(xian)上(shang)購(gou)書(shu)(shu)(shu)平臺，重點依托“新(xin)華通(tong)讀(du)”小程(cheng)序，供全省廣大(da)(da)群眾在線(xian)購(gou)書(shu)(shu)(shu)；同時(shi)，數(shu)十(shi)場新(xin)書(shu)(shu)(shu)分享(xiang)會、論(lun)壇沙龍(long)、閱(yue)讀(du)活動將進行(xing)線(xian)上(shang)直播，并通(tong)過南(nan)(nan)國書(shu)(shu)(shu)香節小程(cheng)序全面發布(bu)，讓廣大(da)(da)群眾打破距離界限，實現線(xian)上(shang)參展(zhan)(zhan)。

今(jin)年南國書(shu)(shu)香(xiang)節開啟云互(hu)動，打造(zao)“小書(shu)(shu)房，大(da)世界”云平臺，百位名人(ren)作(zuo)家走進自己的(de)書(shu)(shu)房或特色書(shu)(shu)店(dian)(dian)，通過云互(hu)動，向廣(guang)大(da)群眾(zhong)推薦好書(shu)(shu)，共同(tong)參與書(shu)(shu)香(xiang)節。來(lai)自廣(guang)東本土的(de)近(jin)百名文化(hua)名人(ren)、專家學者、作(zuo)家、閱(yue)讀推廣(guang)人(ren)將(jiang)下沉到全省(sheng)分會場開展活動，通過講座、對談、沙龍、簽售等(deng)形式，圍繞(rao)紅(hong)色題(ti)材(cai)、嶺(ling)南文化(hua)、親子教育、生(sheng)活方式等(deng)內容，深(shen)入書(shu)(shu)店(dian)(dian)一線，與廣(guang)大(da)群眾(zhong)面對面交流。

優惠遍基(ji)層，多(duo)措并舉提高惠民(min)滲(shen)透力

今年(nian)南國書香(xiang)節繼(ji)續發揮(hui)“全(quan)民(min)閱讀主(zhu)陣地(di)”作用，向全(quan)省廣大群眾(zhong)推(tui)(tui)出便民(min)惠民(min)舉措，通過(guo)文化(hua)惠民(min)助(zhu)推(tui)(tui)全(quan)民(min)閱讀。全(quan)省分會場同步推(tui)(tui)出全(quan)場圖(tu)書八折優(you)惠，“書香(xiang)之夜”專場圖(tu)書限時七折優(you)惠。

全省各地分(fen)會場(chang)推出(chu)多(duo)項(xiang)惠(hui)(hui)民(min)活動。在廣州(zhou)分(fen)會場(chang)，讀(du)(du)者到指定書(shu)(shu)(shu)(shu)店(dian)（四(si)閱書(shu)(shu)(shu)(shu)店(dian)·東湖店(dian)、四(si)閱書(shu)(shu)(shu)(shu)店(dian)·琶(pa)洲店(dian)、楠楓書(shu)(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)(shu)城、江高書(shu)(shu)(shu)(shu)城、北京路教材書(shu)(shu)(shu)(shu)店(dian)、吾悅青年文化空間(jian)）購(gou)(gou)書(shu)(shu)(shu)(shu)，除享(xiang)受8折優(you)惠(hui)(hui)以外(wai)，還可(ke)疊加享(xiang)受工銀(yin)(yin)專項(xiang)優(you)惠(hui)(hui)。讀(du)(du)者使用工銀(yin)(yin)e生活APP掃碼(ma)支付（需綁定廣州(zhou)地區工銀(yin)(yin)信(xin)用卡），可(ke)享(xiang)5折優(you)惠(hui)(hui)，最高單筆優(you)惠(hui)(hui)金額(e)可(ke)達(da)50元。活動期間(jian)每位(wei)讀(du)(du)者可(ke)享(xiang)受2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額(e)有限，先(xian)到先(xian)得。在“羊城書(shu)(shu)(shu)(shu)展”小程序，將上線“清空100位(wei)讀(du)(du)者購(gou)(gou)物車(che)”活動，連續(xu)10天隨機抽取10位(wei)提供限額(e)500元范圍內清空購(gou)(gou)物車(che)的免(mian)單福利，實實在在優(you)惠(hui)(hui)于民(min)。

在(zai)中(zhong)山(shan)分(fen)會場(chang)(chang)(chang)(chang)，“中(zhong)山(shan)書(shu)(shu)(shu)(shu)(shu)展”云平(ping)臺將(jiang)發(fa)(fa)放(fang)15萬(wan)電子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)(quan)；江門分(fen)會場(chang)(chang)(chang)(chang)則(ze)通過“文化惠(hui)民(min)，云上共(gong)享”黨史答(da)題抽獎小程(cheng)序發(fa)(fa)放(fang)8萬(wan)元電子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)(quan)；湛(zhan)江分(fen)會場(chang)(chang)(chang)(chang)將(jiang)通過“嶺南書(shu)(shu)(shu)(shu)(shu)香”微信(xin)公眾號、“視(shi)聽湛(zhan)江”APP、“湛(zhan)江發(fa)(fa)布”微信(xin)公眾號等平(ping)臺發(fa)(fa)放(fang)10萬(wan)元電子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)(quan)；茂名分(fen)會場(chang)(chang)(chang)(chang)則(ze)向當地新華書(shu)(shu)(shu)(shu)(shu)店、市(shi)圖(tu)書(shu)(shu)(shu)(shu)(shu)館及市(shi)區4家民(min)營書(shu)(shu)(shu)(shu)(shu)店的讀(du)者發(fa)(fa)放(fang)10萬(wan)元購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)(quan)；云浮分(fen)會場(chang)(chang)(chang)(chang)將(jiang)通過“云報商城”派發(fa)(fa)電子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)(quan)，同時派發(fa)(fa)紙質購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)(quan)(quan)，總額10萬(wan)元。

公益暖(nuan)人心，形式創(chuang)新助推閱讀服(fu)務多元化

書(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)、縣公共(gong)圖書(shu)館(guan)(guan)與(yu)當地新(xin)華(hua)書(shu)店(dian)(dian)聯合舉辦“你選(xuan)書(shu)，我買單(dan)”活動，凡持有(you)當地圖書(shu)館(guan)(guan)借(jie)閱(yue)卡的(de)廣大群眾，憑借(jie)閱(yue)卡可在(zai)當地指定書(shu)店(dian)(dian)或圖書(shu)館(guan)(guan)自選(xuan)圖書(shu)進行借(jie)閱(yue)。

今年，鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)成為南國書(shu)(shu)(shu)(shu)香節的重點公益活動(dong)，各(ge)地分會場將在(zai)全省(sheng)鄉(xiang)鎮輪流開(kai)展流動(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)，鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)由各(ge)市(shi)縣(xian)新(xin)華(hua)書(shu)(shu)(shu)(shu)店具體開(kai)展，潮南購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博羅(luo)書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江門購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連(lian)州購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江南購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新(xin)興(xing)購(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數十家(jia)新(xin)華(hua)書(shu)(shu)(shu)(shu)店，將陸續舉(ju)辦流動(dong)售(shou)書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)車”開(kai)到偏遠(yuan)鄉(xiang)鎮，滿足(zu)農村(cun)群眾精神文化需(xu)求，助力鄉(xiang)村(cun)文化振興(xing)。

防(fang)控不放(fang)松，守(shou)好成果營(ying)造安全參展環境