2021南國書香(xiang)節(jie)于8月20-30日舉辦(ban)(ban)。在常態(tai)化(hua)疫(yi)情防控下(xia)，本屆南國書香(xiang)節(jie)采用“線上線下(xia)結合(he)、全省各級聯(lian)動(dong)、分散(san)同期辦(ban)(ban)展(zhan)”的形(xing)式(shi)開展(zhan)，全省范圍內設(she)立(li)的321個分會場將(jiang)(jiang)同頻(pin)共振，聯(lian)袂唱響閱讀協(xie)奏曲——超20萬(wan)種參展(zhan)圖(tu)書線上線下(xia)同步展(zhan)示，200多名文(wen)化(hua)名家或踏足南粵(yue)，或做客(ke)云端(duan)，464場次文(wen)化(hua)活(huo)動(dong)潤澤(ze)嶺南，一場大眾化(hua)、多元(yuan)化(hua)、立(li)體(ti)化(hua)的文(wen)化(hua)盛(sheng)宴將(jiang)(jiang)在八(ba)月盛(sheng)夏掀起滿城書香(xiang)。

聚焦新(xin)時代，透過出版看百(bai)年輝煌成(cheng)就

今年(nian)(nian)是中國(guo)共產黨成立(li)100周年(nian)(nian)，也(ye)是我國(guo)進(jin)入(ru)“十(shi)四(si)五”規劃、乘勢而上開啟(qi)全面建設社(she)會主義現代化國(guo)家(jia)新征程、向第(di)二個百年(nian)(nian)奮斗目標進(jin)軍(jun)的(de)開局之(zhi)年(nian)(nian)。

2021南國書香節以“閱讀點(dian)亮前行的(de)路”為年度口號，匯集主題出(chu)版(ban)重點(dian)出(chu)版(ban)物，在(zai)全省范(fan)圍內集中展(zhan)示展(zhan)銷(xiao)習近平新(xin)時代中國特色社(she)會(hui)主義思想出(chu)版(ban)成果，重點(dian)展(zhan)示黨史(shi)、新(xin)中國史(shi)、改(gai)革開放史(shi)、社(she)會(hui)主義發(fa)展(zhan)史(shi)等主題出(chu)版(ban)物，展(zhan)示弘揚民族(zu)精神、歌頌改(gai)革成果、宣傳典型(xing)事跡的(de)優秀(xiu)作品(pin)，為廣大群眾呈(cheng)現有高度、有深度的(de)主題佳作。

全省分會場同步設立“主題出版(ban)物(wu)專柜”，開啟線下聯展(zhan)(zhan)(zhan)，筑成(cheng)(cheng)百(bai)店百(bai)部紅色(se)經典圖書獻禮(li)方陣，集中展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷《習近平談治國(guo)(guo)理政》《中國(guo)(guo)共(gong)產黨(dang)(dang)簡史(shi)》《新征程面(mian)對(dui)面(mian)》等(deng)重大主題出版(ban)物(wu)和(he)黨(dang)(dang)史(shi)學習教育(yu)讀物(wu)，全面(mian)展(zhan)(zhan)(zhan)示進入新時代黨(dang)(dang)和(he)國(guo)(guo)家各項事業取得(de)的歷(li)史(shi)性(xing)成(cheng)(cheng)就、發(fa)生的歷(li)史(shi)性(xing)變(bian)革，回顧(gu)百(bai)年歷(li)程，展(zhan)(zhan)(zhan)現輝(hui)煌成(cheng)(cheng)就，引發(fa)廣大群眾共(gong)鳴。

同(tong)時(shi)，各分(fen)會場集中開展主題出版物首(shou)發(fa)儀式、“紅(hong)色(se)文化輕騎兵”、“重溫紅(hong)色(se)記憶”等紅(hong)色(se)題材閱讀(du)互動活(huo)動。

吹(chui)響(xiang)集結號(hao)，全省321個分會場(chang)聯(lian)展聯(lian)動

本(ben)屆南國書香節進一步深(shen)耕全民(min)閱讀，厚(hou)植(zhi)文化根基，著力(li)拓寬(kuan)全民(min)參展的幅(fu)度(du)、延伸(shen)全民(min)觀展的廣度(du)、加大全民(min)優(you)惠的力(li)度(du)、掀起(qi)全民(min)閱讀的熱度(du)，立足“挖掘地方(fang)優(you)勢、辦出地方(fang)特色”，在(zai)全省設置321個分會(hui)場。

各分會場統(tong)(tong)一(yi)標識、統(tong)(tong)一(yi)宣(xuan)傳、統(tong)(tong)一(yi)折扣(kou)、統(tong)(tong)一(yi)氛圍(wei)，編織成(cheng)一(yi)張廣泛(fan)的、立體的全(quan)民閱讀服務網(wang)，共(gong)同吹響“2021南國書香節(jie)”集(ji)結號(hao)。

全省(sheng)分會(hui)場(chang)分布(bu)均衡，全面覆蓋市、區(qu)（縣），讓廣大群(qun)眾(zhong)實現零距離參展(zhan)。展(zhan)覽不僅(jin)注重(zhong)主題(ti)聚(ju)焦，思想引(yin)領，也注重(zhong)大眾(zhong)閱讀，活(huo)動(dong)互動(dong)，只要廣大群(qun)眾(zhong)走進書(shu)店(dian)，走進圖書(shu)館，就可以近(jin)距離參與書(shu)香節豐富的閱讀活(huo)動(dong)。

全省各(ge)地分(fen)會場以新(xin)華書(shu)店(dian)、特(te)(te)色書(shu)店(dian)為閱讀發散點，同步設置“書(shu)香(xiang)優(you)選(xuan)”精(jing)品出(chu)(chu)版物(wu)(wu)專(zhuan)(zhuan)柜、廣東(dong)優(you)秀出(chu)(chu)版物(wu)(wu)專(zhuan)(zhuan)柜、中國出(chu)(chu)版集團優(you)秀出(chu)(chu)版物(wu)(wu)專(zhuan)(zhuan)柜，精(jing)選(xuan)一批(pi)大(da)眾(zhong)精(jing)品、暢銷經典、嶺南文化、地方特(te)(te)色讀物(wu)(wu)，為廣大(da)群眾(zhong)提供閱讀指南。

書店廣泛聯(lian)結各(ge)(ge)行各(ge)(ge)業(ye)，通過閱讀活動(dong)串聯(lian)起機(ji)關、學(xue)校、社區、企業(ye)，從而調動(dong)全省各(ge)(ge)地廣大群眾參(can)與(yu)的積(ji)極性。

閱讀(du)活(huo)(huo)動(dong)(dong)(dong)融(rong)合本地特色：廣州(zhou)市(shi)(shi)(shi)推出“聲入(ru)人(ren)(ren)心，紅動(dong)(dong)(dong)廣州(zhou)”——尋找廣州(zhou)最(zui)美“悅”讀(du)之聲紅色經(jing)典(dian)作品誦(song)讀(du)；深(shen)圳(zhen)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)映(ying)百年偉業(ye)”黨史(shi)(shi)學習教(jiao)育主(zhu)(zhu)(zhu)題展(zhan)；汕頭市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)中(zhong)(zhong)的鄉(xiang)村變遷”圖書(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“閱途(tu)，書(shu)(shu)與遠方”基(ji)層文(wen)化巡回展(zhan)；河源市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)(ren)聽書(shu)(shu)、聾啞人(ren)(ren)視聽閱讀(du)活(huo)(huo)動(dong)(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中(zhong)(zhong)國(guo)共產(chan)黨在(zai)廣東”圖片(pian)展(zhan)；惠州(zhou)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳(chuan)承薪(xin)火”主(zhu)(zhu)(zhu)題閱讀(du)活(huo)(huo)動(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的紅飄帶(dai)》新書(shu)(shu)分(fen)享(xiang)會(hui)(hui)；中(zhong)(zhong)山(shan)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山(shan)市(shi)(shi)(shi)經(jing)典(dian)誦(song)讀(du)活(huo)(huo)動(dong)(dong)(dong)線下(xia)決賽；江門市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)黨史(shi)(shi)、僑(qiao)史(shi)(shi)故事(shi)分(fen)享(xiang)會(hui)(hui)和僑(qiao)鄉(xiang)特色文(wen)化展(zhan)示活(huo)(huo)動(dong)(dong)(dong)；陽江市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)紅色主(zhu)(zhu)(zhu)題紀錄片(pian)展(zhan)播(bo)活(huo)(huo)動(dong)(dong)(dong)；湛江市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民族自信”“儒家修身”等主(zhu)(zhu)(zhu)題文(wen)化講堂；茂名市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)暖山(shan)區(qu)”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)；肇(zhao)慶市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一先(xian)”表彰大會(hui)(hui)肇(zhao)慶代表閱讀(du)分(fen)享(xiang)會(hui)(hui)；清(qing)遠市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家風”書(shu)(shu)法巡展(zhan)；潮(chao)(chao)州(zhou)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)(chao)心向黨”潮(chao)(chao)州(zhou)黨史(shi)(shi)印(yin)記(ji)檔案圖片(pian)展(zhan)；揭陽市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)家國(guo)情”讀(du)書(shu)(shu)主(zhu)(zhu)(zhu)題晚會(hui)(hui)；云浮市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)鄉(xiang)村”公益贈書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)。

立面(mian)觀書展，線上線下活動有機(ji)融合

隨著閱讀方(fang)式(shi)多樣化，南國(guo)(guo)書(shu)香(xiang)節(jie)進一步(bu)加強線上(shang)線下融合(he)，搭(da)建(jian)“南國(guo)(guo)書(shu)香(xiang)節(jie)云平臺(tai)”，將線上(shang)展(zhan)示(shi)、線上(shang)銷(xiao)售、線上(shang)活(huo)動(dong)、線上(shang)公益和線下活(huo)動(dong)有機(ji)融合(he)。廣大(da)群眾不僅可以(yi)到分會場(chang)線下參(can)展(zhan)，也可以(yi)通過南國(guo)(guo)書(shu)香(xiang)節(jie)小(xiao)程序、羊城書(shu)展(zhan)小(xiao)程序，在云端同享優惠購(gou)書(shu)、參(can)與(yu)閱讀活(huo)動(dong)。

主(zhu)題出(chu)版物展(zhan)(zhan)銷、“書香(xiang)(xiang)優(you)選”精品出(chu)版物展(zhan)(zhan)銷、廣(guang)東優(you)秀(xiu)出(chu)版物展(zhan)(zhan)銷、中(zhong)國出(chu)版集(ji)團優(you)秀(xiu)出(chu)版物展(zhan)(zhan)銷將(jiang)在“南(nan)國書香(xiang)(xiang)節”小(xiao)程(cheng)序(xu)同步(bu)上線(xian)(xian)(xian)，全(quan)省分會(hui)場同步(bu)開設線(xian)(xian)(xian)上購(gou)書平臺，重點(dian)依(yi)托“新華通讀”小(xiao)程(cheng)序(xu)，供全(quan)省廣(guang)大群眾(zhong)在線(xian)(xian)(xian)購(gou)書；同時，數(shu)十(shi)場新書分享(xiang)會(hui)、論(lun)壇沙龍、閱讀活動將(jiang)進行(xing)線(xian)(xian)(xian)上直播，并(bing)通過南(nan)國書香(xiang)(xiang)節小(xiao)程(cheng)序(xu)全(quan)面發布，讓廣(guang)大群眾(zhong)打破距離界(jie)限，實現線(xian)(xian)(xian)上參展(zhan)(zhan)。

今年南國書(shu)(shu)香(xiang)節開啟云(yun)互動，打造“小書(shu)(shu)房(fang)，大(da)世(shi)界”云(yun)平臺(tai)，百(bai)位(wei)名人(ren)作家(jia)走(zou)進自(zi)(zi)己的(de)書(shu)(shu)房(fang)或特(te)色(se)書(shu)(shu)店，通過云(yun)互動，向廣(guang)(guang)大(da)群眾(zhong)推薦(jian)好書(shu)(shu)，共同參(can)與(yu)書(shu)(shu)香(xiang)節。來自(zi)(zi)廣(guang)(guang)東(dong)本土的(de)近百(bai)名文(wen)化名人(ren)、專家(jia)學者、作家(jia)、閱(yue)讀推廣(guang)(guang)人(ren)將(jiang)下沉到全省分會場開展活動，通過講座、對(dui)談、沙龍、簽售等形式，圍(wei)繞紅色(se)題材、嶺南文(wen)化、親子教育(yu)、生活方式等內容，深入書(shu)(shu)店一(yi)線，與(yu)廣(guang)(guang)大(da)群眾(zhong)面(mian)對(dui)面(mian)交流(liu)。

優惠遍基層，多(duo)措(cuo)并舉提(ti)高(gao)惠民滲透力

今(jin)年南國書香(xiang)節繼續(xu)發揮“全民閱(yue)(yue)讀(du)主陣地”作用，向全省(sheng)(sheng)廣大群眾推(tui)出(chu)便(bian)民惠民舉措，通過文化惠民助推(tui)全民閱(yue)(yue)讀(du)。全省(sheng)(sheng)分會(hui)場(chang)同步(bu)推(tui)出(chu)全場(chang)圖書八折(zhe)優(you)惠，“書香(xiang)之夜”專場(chang)圖書限時七折(zhe)優(you)惠。

全省各地分(fen)會(hui)場推出多項惠(hui)民(min)活(huo)動(dong)。在(zai)(zai)廣(guang)州分(fen)會(hui)場，讀(du)者(zhe)到(dao)指定書(shu)(shu)(shu)店(dian)(dian)（四閱書(shu)(shu)(shu)店(dian)(dian)·東湖店(dian)(dian)、四閱書(shu)(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠(nan)楓書(shu)(shu)(shu)院、新(xin)塘(tang)書(shu)(shu)(shu)城(cheng)(cheng)、江高(gao)書(shu)(shu)(shu)城(cheng)(cheng)、北京路教材(cai)書(shu)(shu)(shu)店(dian)(dian)、吾悅青年文(wen)化空(kong)間(jian)(jian)）購書(shu)(shu)(shu)，除享(xiang)受8折優(you)惠(hui)以外，還可(ke)(ke)疊(die)加享(xiang)受工(gong)(gong)銀專項優(you)惠(hui)。讀(du)者(zhe)使用工(gong)(gong)銀e生活(huo)APP掃碼(ma)支付(fu)（需綁定廣(guang)州地區(qu)工(gong)(gong)銀信用卡(ka)），可(ke)(ke)享(xiang)5折優(you)惠(hui)，最高(gao)單筆優(you)惠(hui)金額(e)可(ke)(ke)達(da)50元。活(huo)動(dong)期間(jian)(jian)每位(wei)(wei)讀(du)者(zhe)可(ke)(ke)享(xiang)受2次優(you)惠(hui)，優(you)惠(hui)名額(e)有限(xian)，先(xian)到(dao)先(xian)得(de)。在(zai)(zai)“羊城(cheng)(cheng)書(shu)(shu)(shu)展”小程(cheng)序，將上線“清空(kong)100位(wei)(wei)讀(du)者(zhe)購物車(che)”活(huo)動(dong)，連續10天隨機抽取(qu)10位(wei)(wei)提(ti)供限(xian)額(e)500元范圍內清空(kong)購物車(che)的免單福利，實實在(zai)(zai)在(zai)(zai)優(you)惠(hui)于民(min)。

在中山(shan)分會場(chang)，“中山(shan)書(shu)(shu)(shu)展”云(yun)平臺將(jiang)(jiang)發(fa)放15萬(wan)(wan)電(dian)(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；江(jiang)門分會場(chang)則(ze)通過“文化惠民(min)(min)，云(yun)上共(gong)享”黨史答題抽(chou)獎小程序發(fa)放8萬(wan)(wan)元電(dian)(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；湛(zhan)江(jiang)分會場(chang)將(jiang)(jiang)通過“嶺南書(shu)(shu)(shu)香”微信(xin)公(gong)眾號(hao)(hao)、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布”微信(xin)公(gong)眾號(hao)(hao)等平臺發(fa)放10萬(wan)(wan)元電(dian)(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；茂名分會場(chang)則(ze)向當地新(xin)華書(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)館及市區4家(jia)民(min)(min)營書(shu)(shu)(shu)店的讀者發(fa)放10萬(wan)(wan)元購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；云(yun)浮分會場(chang)將(jiang)(jiang)通過“云(yun)報(bao)商城”派發(fa)電(dian)(dian)子(zi)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)，同時派發(fa)紙質購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)，總額10萬(wan)(wan)元。

公益暖人心，形式創新助推閱讀(du)服務多元化

書(shu)(shu)香節(jie)期間，廣州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛(fo)山市(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮(chao)州(zhou)市(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣公共(gong)圖(tu)書(shu)(shu)館與(yu)當(dang)地新華(hua)書(shu)(shu)店(dian)聯合舉辦“你選書(shu)(shu)，我買單”活動，凡(fan)持有當(dang)地圖(tu)書(shu)(shu)館借(jie)閱(yue)卡(ka)的(de)廣大群眾，憑借(jie)閱(yue)卡(ka)可(ke)在當(dang)地指定書(shu)(shu)店(dian)或圖(tu)書(shu)(shu)館自選圖(tu)書(shu)(shu)進行借(jie)閱(yue)。

今年，鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)成為(wei)南國書(shu)(shu)(shu)(shu)香節的重(zhong)點(dian)公(gong)益(yi)活(huo)動(dong)，各地分會場將(jiang)在(zai)全省(sheng)鄉(xiang)(xiang)鎮(zhen)(zhen)輪(lun)流(liu)開(kai)展(zhan)流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)由各市縣新華(hua)書(shu)(shu)(shu)(shu)店具(ju)體開(kai)展(zhan)，潮南購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博羅書(shu)(shu)(shu)(shu)城、陽山購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江門購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連(lian)州(zhou)購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江南購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新興購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數十家新華(hua)書(shu)(shu)(shu)(shu)店，將(jiang)陸(lu)續舉辦流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)車”開(kai)到(dao)偏遠(yuan)鄉(xiang)(xiang)鎮(zhen)(zhen)，滿足農村群眾精神文(wen)化(hua)需求，助(zhu)力(li)鄉(xiang)(xiang)村文(wen)化(hua)振興。

防控不放(fang)松(song)，守好成果營(ying)造安全參(can)展環境