2021南(nan)國(guo)書(shu)香節(jie)于(yu)8月20-30日舉辦(ban)(ban)。在常態化(hua)疫情防控下(xia)，本屆南(nan)國(guo)書(shu)香節(jie)采用“線(xian)上線(xian)下(xia)結合、全(quan)省各(ge)級(ji)聯動、分(fen)散同(tong)期辦(ban)(ban)展(zhan)”的(de)形式開展(zhan)，全(quan)省范圍內設立(li)(li)的(de)321個分(fen)會場將同(tong)頻(pin)共振，聯袂唱響閱讀協奏曲——超(chao)20萬種(zhong)參(can)展(zhan)圖書(shu)線(xian)上線(xian)下(xia)同(tong)步展(zhan)示(shi)，200多名(ming)文化(hua)名(ming)家或踏足南(nan)粵(yue)，或做客云(yun)端，464場次文化(hua)活動潤澤嶺(ling)南(nan)，一場大(da)眾化(hua)、多元(yuan)化(hua)、立(li)(li)體化(hua)的(de)文化(hua)盛宴將在八月盛夏掀起(qi)滿城書(shu)香。

聚焦新時代，透過出(chu)版看百年輝(hui)煌成就

今年是中國共產黨成立100周年，也是我國進入“十四五”規劃、乘勢而上(shang)開啟全面(mian)建設社會主義現代(dai)化(hua)國家新征程、向(xiang)第(di)二(er)個百年奮斗目標進軍的開局之(zhi)年。

2021南(nan)國(guo)書香節以“閱讀點亮前(qian)行的路”為(wei)年度口號，匯集(ji)(ji)主題(ti)出(chu)版(ban)重點出(chu)版(ban)物，在全省(sheng)范圍內集(ji)(ji)中(zhong)(zhong)展(zhan)示展(zhan)銷習近(jin)平新(xin)時代中(zhong)(zhong)國(guo)特色社會主義(yi)思想(xiang)出(chu)版(ban)成果，重點展(zhan)示黨史(shi)、新(xin)中(zhong)(zhong)國(guo)史(shi)、改革(ge)開放史(shi)、社會主義(yi)發(fa)展(zhan)史(shi)等主題(ti)出(chu)版(ban)物，展(zhan)示弘揚民族精神、歌頌(song)改革(ge)成果、宣(xuan)傳典型事(shi)跡的優秀(xiu)作品，為(wei)廣(guang)大群眾呈(cheng)現(xian)有高度、有深度的主題(ti)佳作。

全省分會場(chang)同步設立(li)“主題出版物(wu)專柜”，開啟線下聯(lian)展(zhan)，筑成(cheng)百店百部紅色(se)經典圖書獻禮(li)方陣，集中展(zhan)示(shi)展(zhan)銷《習近平談治國理(li)政(zheng)》《中國共(gong)產黨(dang)簡史(shi)》《新征程(cheng)面對面》等(deng)重大主題出版物(wu)和黨(dang)史(shi)學習教育讀物(wu)，全面展(zhan)示(shi)進(jin)入新時代黨(dang)和國家各項事業取(qu)得的歷(li)史(shi)性成(cheng)就、發生的歷(li)史(shi)性變革，回顧百年歷(li)程(cheng)，展(zhan)現輝煌成(cheng)就，引發廣(guang)大群(qun)眾共(gong)鳴。

同時(shi)，各分會(hui)場集中開展主(zhu)題出版物(wu)首發儀式、“紅(hong)(hong)色文(wen)化(hua)輕騎兵”、“重溫紅(hong)(hong)色記憶”等(deng)紅(hong)(hong)色題材閱讀互(hu)動活動。

吹響集結(jie)號，全省321個(ge)分會場(chang)聯展聯動

本屆(jie)南國(guo)書香節進(jin)一(yi)步深耕全(quan)(quan)民閱讀，厚植文化根(gen)基，著力拓(tuo)寬全(quan)(quan)民參(can)展(zhan)的(de)(de)幅度、延伸全(quan)(quan)民觀展(zhan)的(de)(de)廣度、加(jia)大全(quan)(quan)民優惠的(de)(de)力度、掀起全(quan)(quan)民閱讀的(de)(de)熱度，立足“挖(wa)掘地(di)方優勢(shi)、辦出地(di)方特色(se)”，在全(quan)(quan)省(sheng)設置321個分(fen)會場。

各分會場統(tong)一(yi)(yi)(yi)標識、統(tong)一(yi)(yi)(yi)宣傳、統(tong)一(yi)(yi)(yi)折扣、統(tong)一(yi)(yi)(yi)氛圍，編織成一(yi)(yi)(yi)張廣泛的、立體的全民閱(yue)讀(du)服務網，共同吹響“2021南國書(shu)香節”集(ji)結號。

全省分會場(chang)分布均(jun)衡，全面覆蓋市(shi)、區（縣），讓廣(guang)大群(qun)眾實現零(ling)距離(li)參展。展覽不(bu)僅注(zhu)重(zhong)主題聚焦，思想(xiang)引領，也注(zhu)重(zhong)大眾閱(yue)讀，活動互動，只要廣(guang)大群(qun)眾走(zou)進書(shu)店，走(zou)進圖書(shu)館，就可以近距離(li)參與書(shu)香節豐富的閱(yue)讀活動。

全(quan)省各(ge)地分會場以新華書店、特(te)(te)色書店為閱(yue)讀(du)發(fa)散點，同(tong)步(bu)設置“書香優選(xuan)”精品(pin)出版(ban)物(wu)專(zhuan)柜、廣東優秀出版(ban)物(wu)專(zhuan)柜、中(zhong)國出版(ban)集團優秀出版(ban)物(wu)專(zhuan)柜，精選(xuan)一批大眾精品(pin)、暢銷(xiao)經典(dian)、嶺(ling)南文化、地方特(te)(te)色讀(du)物(wu)，為廣大群眾提供閱(yue)讀(du)指南。

書店廣泛聯(lian)結(jie)各(ge)行各(ge)業，通過閱讀活動(dong)(dong)串聯(lian)起機(ji)關、學校、社區、企業，從而調動(dong)(dong)全省(sheng)各(ge)地廣大群眾參與(yu)的(de)積極性。

閱(yue)(yue)讀(du)(du)活動(dong)(dong)融合(he)本地特色(se)(se)：廣(guang)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)推出“聲(sheng)入人心，紅(hong)(hong)(hong)動(dong)(dong)廣(guang)州(zhou)(zhou)(zhou)”——尋(xun)找廣(guang)州(zhou)(zhou)(zhou)最美(mei)“悅”讀(du)(du)之聲(sheng)紅(hong)(hong)(hong)色(se)(se)經典作品誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)映百年偉業(ye)”黨史(shi)學習教育(yu)主題展(zhan)(zhan)(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)中(zhong)的(de)鄉村(cun)變遷(qian)”圖書(shu)展(zhan)(zhan)(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)與遠(yuan)方”基(ji)層文(wen)(wen)化(hua)巡(xun)回展(zhan)(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)、聾啞人視聽閱(yue)(yue)讀(du)(du)活動(dong)(dong)；梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土(tu)鑄偉業(ye)——中(zhong)國共產黨在廣(guang)東”圖片(pian)展(zhan)(zhan)(zhan)(zhan)；惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪火(huo)”主題閱(yue)(yue)讀(du)(du)活動(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱(re)土(tu)地上的(de)紅(hong)(hong)(hong)飄帶》新書(shu)分享會；中(zhong)山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)山(shan)市(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)活動(dong)(dong)線下決賽(sai)；江門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨史(shi)、僑(qiao)史(shi)故事(shi)分享會和僑(qiao)鄉特色(se)(se)文(wen)(wen)化(hua)展(zhan)(zhan)(zhan)(zhan)示活動(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)(hong)(hong)色(se)(se)主題紀錄片(pian)展(zhan)(zhan)(zhan)(zhan)播(bo)活動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣度與民(min)族自(zi)信(xin)”“儒家(jia)修身”等主題文(wen)(wen)化(hua)講堂；茂名(ming)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)(xiang)暖山(shan)區”捐書(shu)活動(dong)(dong)；肇(zhao)(zhao)慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表彰大會肇(zhao)(zhao)慶代(dai)表閱(yue)(yue)讀(du)(du)分享會；清(qing)遠(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)法巡(xun)展(zhan)(zhan)(zhan)(zhan)；潮(chao)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)心向黨”潮(chao)州(zhou)(zhou)(zhou)黨史(shi)印記檔案(an)圖片(pian)展(zhan)(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)(xiang)家(jia)國情”讀(du)(du)書(shu)主題晚會；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)(xiang)鄉村(cun)”公益(yi)贈書(shu)活動(dong)(dong)。

立面觀書展，線上(shang)線下活動有機(ji)融(rong)合(he)

隨著閱讀方式多樣(yang)化，南國書(shu)(shu)香(xiang)節進一步加(jia)強線(xian)(xian)上(shang)(shang)(shang)線(xian)(xian)下(xia)融合，搭(da)建“南國書(shu)(shu)香(xiang)節云(yun)平(ping)臺”，將線(xian)(xian)上(shang)(shang)(shang)展示、線(xian)(xian)上(shang)(shang)(shang)銷售、線(xian)(xian)上(shang)(shang)(shang)活動(dong)、線(xian)(xian)上(shang)(shang)(shang)公益(yi)和線(xian)(xian)下(xia)活動(dong)有機融合。廣(guang)大群眾不僅可(ke)以到分會場線(xian)(xian)下(xia)參(can)展，也可(ke)以通過南國書(shu)(shu)香(xiang)節小程序(xu)、羊城書(shu)(shu)展小程序(xu)，在云(yun)端同享優惠(hui)購書(shu)(shu)、參(can)與(yu)閱讀活動(dong)。

主題(ti)出版物(wu)展銷(xiao)、“書香優選(xuan)”精(jing)品出版物(wu)展銷(xiao)、廣(guang)東優秀(xiu)出版物(wu)展銷(xiao)、中(zhong)國(guo)出版集團優秀(xiu)出版物(wu)展銷(xiao)將在“南國(guo)書香節”小程序(xu)同步(bu)上(shang)線，全省分(fen)會場同步(bu)開設線上(shang)購書平臺(tai)，重(zhong)點依(yi)托“新華通讀”小程序(xu)，供全省廣(guang)大群(qun)眾(zhong)在線購書；同時，數十(shi)場新書分(fen)享會、論壇沙(sha)龍(long)、閱讀活動將進行線上(shang)直播，并(bing)通過南國(guo)書香節小程序(xu)全面發布，讓廣(guang)大群(qun)眾(zhong)打破距(ju)離界限(xian)，實現線上(shang)參展。

今年南國書(shu)香節開啟(qi)云互(hu)動，打造“小書(shu)房，大(da)世(shi)界”云平臺，百位名(ming)人(ren)作家(jia)(jia)走進(jin)自(zi)己的書(shu)房或特(te)色書(shu)店(dian)，通過云互(hu)動，向廣(guang)(guang)大(da)群(qun)眾推薦好書(shu)，共同參(can)與書(shu)香節。來(lai)自(zi)廣(guang)(guang)東本土的近百名(ming)文(wen)化(hua)名(ming)人(ren)、專(zhuan)家(jia)(jia)學者、作家(jia)(jia)、閱讀推廣(guang)(guang)人(ren)將下沉到全(quan)省分會場開展活動，通過講座、對(dui)談(tan)、沙龍、簽售等形式(shi)(shi)，圍繞紅色題材、嶺南文(wen)化(hua)、親(qin)子教育、生活方(fang)式(shi)(shi)等內容(rong)，深(shen)入書(shu)店(dian)一線，與廣(guang)(guang)大(da)群(qun)眾面對(dui)面交流(liu)。

優(you)惠遍基層，多措并舉提高(gao)惠民滲透(tou)力

今年南(nan)國(guo)書香節繼續發揮“全民(min)(min)(min)閱讀(du)主陣(zhen)地”作用，向全省(sheng)廣大群(qun)眾(zhong)推出便民(min)(min)(min)惠民(min)(min)(min)舉措，通過文化(hua)惠民(min)(min)(min)助推全民(min)(min)(min)閱讀(du)。全省(sheng)分會場(chang)(chang)同步推出全場(chang)(chang)圖書八折(zhe)優惠，“書香之夜”專(zhuan)場(chang)(chang)圖書限時七折(zhe)優惠。

全(quan)省各地分(fen)會(hui)場推出多項惠(hui)民活動。在廣(guang)州分(fen)會(hui)場，讀(du)(du)者到指定(ding)書(shu)店(dian)(dian)（四閱書(shu)店(dian)(dian)·東湖(hu)店(dian)(dian)、四閱書(shu)店(dian)(dian)·琶洲(zhou)店(dian)(dian)、楠楓書(shu)院、新塘書(shu)城、江高書(shu)城、北京路教材書(shu)店(dian)(dian)、吾悅青年(nian)文化空間）購書(shu)，除享(xiang)受(shou)8折優(you)惠(hui)以外，還可(ke)疊加(jia)享(xiang)受(shou)工銀專項優(you)惠(hui)。讀(du)(du)者使(shi)用(yong)工銀e生活APP掃碼支付(fu)（需綁(bang)定(ding)廣(guang)州地區(qu)工銀信用(yong)卡），可(ke)享(xiang)5折優(you)惠(hui)，最高單(dan)筆優(you)惠(hui)金額可(ke)達50元。活動期間每位(wei)(wei)讀(du)(du)者可(ke)享(xiang)受(shou)2次優(you)惠(hui)，優(you)惠(hui)名額有(you)限，先到先得。在“羊城書(shu)展”小(xiao)程序，將(jiang)上線“清(qing)空100位(wei)(wei)讀(du)(du)者購物車(che)”活動，連(lian)續10天隨機抽取(qu)10位(wei)(wei)提供(gong)限額500元范圍(wei)內清(qing)空購物車(che)的(de)免單(dan)福利，實實在在優(you)惠(hui)于民。

在中山分會(hui)場(chang)(chang)，“中山書(shu)(shu)(shu)(shu)展”云(yun)平(ping)臺將(jiang)發(fa)(fa)(fa)放(fang)15萬電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；江門分會(hui)場(chang)(chang)則(ze)通過(guo)“文(wen)化惠民(min)，云(yun)上共享”黨史答題抽獎小程(cheng)序發(fa)(fa)(fa)放(fang)8萬元電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；湛江分會(hui)場(chang)(chang)將(jiang)通過(guo)“嶺南書(shu)(shu)(shu)(shu)香”微信公眾(zhong)號、“視(shi)聽(ting)湛江”APP、“湛江發(fa)(fa)(fa)布”微信公眾(zhong)號等平(ping)臺發(fa)(fa)(fa)放(fang)10萬元電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)；茂(mao)名(ming)分會(hui)場(chang)(chang)則(ze)向(xiang)當地(di)新華書(shu)(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)(shu)館及(ji)市(shi)區4家民(min)營書(shu)(shu)(shu)(shu)店的讀者發(fa)(fa)(fa)放(fang)10萬元購(gou)書(shu)(shu)(shu)(shu)券(quan)；云(yun)浮分會(hui)場(chang)(chang)將(jiang)通過(guo)“云(yun)報商(shang)城”派發(fa)(fa)(fa)電(dian)子購(gou)書(shu)(shu)(shu)(shu)券(quan)，同時派發(fa)(fa)(fa)紙質購(gou)書(shu)(shu)(shu)(shu)券(quan)，總額(e)10萬元。

公益暖人心(xin)，形式創新助推(tui)閱讀服(fu)務(wu)多元化

書(shu)(shu)(shu)香節期間，廣州市(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣(xian)公共圖(tu)(tu)書(shu)(shu)(shu)館與當(dang)地(di)(di)新華書(shu)(shu)(shu)店聯合舉辦“你選書(shu)(shu)(shu)，我買(mai)單”活動，凡持(chi)有當(dang)地(di)(di)圖(tu)(tu)書(shu)(shu)(shu)館借(jie)閱(yue)卡的(de)廣大(da)群眾(zhong)，憑借(jie)閱(yue)卡可在當(dang)地(di)(di)指定書(shu)(shu)(shu)店或圖(tu)(tu)書(shu)(shu)(shu)館自選圖(tu)(tu)書(shu)(shu)(shu)進行(xing)借(jie)閱(yue)。

今(jin)年，鄉(xiang)鎮(zhen)流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)活(huo)動成為(wei)南(nan)(nan)國書(shu)(shu)(shu)(shu)(shu)香節的(de)重點(dian)公(gong)益活(huo)動，各地(di)分會場將(jiang)在全省鄉(xiang)鎮(zhen)輪流(liu)(liu)開展流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)活(huo)動，鄉(xiang)鎮(zhen)流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)活(huo)動由各市縣新華書(shu)(shu)(shu)(shu)(shu)店(dian)具體開展，潮南(nan)(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)門購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、連州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)南(nan)(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、新興購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)等數十家新華書(shu)(shu)(shu)(shu)(shu)店(dian)，將(jiang)陸續舉辦流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮(zhen)流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)車”開到偏遠鄉(xiang)鎮(zhen)，滿足農(nong)村群眾(zhong)精神(shen)文(wen)化需求，助力鄉(xiang)村文(wen)化振興。

防控不放(fang)松，守好成果營造(zao)安全(quan)參展環境