2021南國書(shu)香節于8月20-30日舉辦。在(zai)(zai)常(chang)態(tai)化(hua)疫情防控下(xia)，本屆南國書(shu)香節采用“線(xian)上(shang)線(xian)下(xia)結合、全省(sheng)各級聯(lian)動、分散同期辦展(zhan)(zhan)”的形式開展(zhan)(zhan)，全省(sheng)范圍(wei)內設立的321個分會場(chang)將(jiang)同頻共振(zhen)，聯(lian)袂唱(chang)響閱讀(du)協奏(zou)曲——超20萬種(zhong)參展(zhan)(zhan)圖書(shu)線(xian)上(shang)線(xian)下(xia)同步展(zhan)(zhan)示，200多名(ming)文化(hua)名(ming)家或踏足南粵，或做客云端，464場(chang)次文化(hua)活(huo)動潤澤嶺(ling)南，一場(chang)大(da)眾化(hua)、多元化(hua)、立體(ti)(ti)化(hua)的文化(hua)盛(sheng)宴(yan)將(jiang)在(zai)(zai)八月盛(sheng)夏掀(xian)起滿(man)城書(shu)香。

聚焦新時代(dai)，透過(guo)出版看百(bai)年輝煌成就

今年是中國共產黨成立100周年，也是我國進入“十(shi)四(si)五”規劃(hua)、乘勢(shi)而上開啟(qi)全面建設社會主義現代化國家新征程、向第二(er)個百年奮斗目標進軍的(de)開局(ju)之(zhi)年。

2021南國(guo)書香節以“閱讀點亮前行的(de)路”為年度口(kou)號，匯(hui)集主(zhu)題出(chu)(chu)版(ban)重(zhong)點出(chu)(chu)版(ban)物，在全省(sheng)范圍內集中展(zhan)示展(zhan)銷習近平新時代中國(guo)特色社會主(zhu)義(yi)思想出(chu)(chu)版(ban)成果(guo)(guo)，重(zhong)點展(zhan)示黨史(shi)、新中國(guo)史(shi)、改革開放(fang)史(shi)、社會主(zhu)義(yi)發展(zhan)史(shi)等(deng)主(zhu)題出(chu)(chu)版(ban)物，展(zhan)示弘(hong)揚(yang)民族精神、歌頌改革成果(guo)(guo)、宣(xuan)傳典型事跡的(de)優秀作品，為廣大群(qun)眾呈現有(you)(you)高度、有(you)(you)深度的(de)主(zhu)題佳作。

全省分會場同(tong)步設(she)立“主(zhu)(zhu)題出(chu)版物專柜”，開啟(qi)線下聯展，筑成百(bai)(bai)店(dian)百(bai)(bai)部紅色經典圖書獻(xian)禮方陣(zhen)，集中展示展銷《習(xi)近平談治國理(li)政》《中國共產黨簡史》《新(xin)(xin)征(zheng)程面對面》等重大(da)主(zhu)(zhu)題出(chu)版物和黨史學習(xi)教(jiao)育讀(du)物，全面展示進入(ru)新(xin)(xin)時代(dai)黨和國家各項事業取得的歷史性成就、發(fa)生的歷史性變革(ge)，回顧百(bai)(bai)年(nian)歷程，展現(xian)輝煌成就，引發(fa)廣(guang)大(da)群眾共鳴。

同時，各(ge)分會(hui)場集中開(kai)展主題(ti)出版物首發儀式、“紅色文化輕騎兵”、“重(zhong)溫紅色記憶(yi)”等(deng)紅色題(ti)材閱讀互(hu)動(dong)活動(dong)。

吹響集結號，全省(sheng)321個分(fen)會場聯(lian)展(zhan)聯(lian)動

本屆南(nan)國書香節進一步深耕全民(min)(min)閱(yue)讀(du)，厚植文化根基，著力拓(tuo)寬全民(min)(min)參展的(de)幅度(du)(du)(du)、延伸全民(min)(min)觀展的(de)廣度(du)(du)(du)、加(jia)大全民(min)(min)優惠的(de)力度(du)(du)(du)、掀起全民(min)(min)閱(yue)讀(du)的(de)熱(re)度(du)(du)(du)，立(li)足“挖掘(jue)地方(fang)(fang)優勢、辦出地方(fang)(fang)特色(se)”，在全省設置321個(ge)分會場(chang)。

各分會場統(tong)一(yi)標(biao)識、統(tong)一(yi)宣傳(chuan)、統(tong)一(yi)折(zhe)扣、統(tong)一(yi)氛圍，編織成一(yi)張廣泛的、立體的全民閱讀(du)服務網，共(gong)同吹響“2021南國(guo)書(shu)香(xiang)節”集(ji)結號。

全省分會(hui)場分布(bu)均衡，全面覆蓋市、區（縣），讓廣(guang)大群眾實現零距離參展。展覽不(bu)僅注重主題聚焦，思想引領，也注重大眾閱讀(du)，活動互動，只要(yao)廣(guang)大群眾走進書(shu)店，走進圖(tu)書(shu)館(guan)，就可以近距離參與書(shu)香節豐富的閱讀(du)活動。

全省(sheng)各地分(fen)會場以新華書店、特色書店為閱(yue)讀(du)(du)發散點(dian)，同步(bu)設(she)置“書香優選(xuan)”精品出版物(wu)專(zhuan)柜(ju)、廣(guang)東優秀出版物(wu)專(zhuan)柜(ju)、中國出版集團優秀出版物(wu)專(zhuan)柜(ju)，精選(xuan)一批大(da)(da)眾精品、暢(chang)銷經典、嶺南(nan)文化、地方(fang)特色讀(du)(du)物(wu)，為廣(guang)大(da)(da)群(qun)眾提供閱(yue)讀(du)(du)指南(nan)。

書店廣泛(fan)聯結各(ge)行各(ge)業，通過閱讀活動串聯起(qi)機(ji)關、學校、社區(qu)、企業，從(cong)而(er)調動全(quan)省各(ge)地廣大群眾參與的積極性。

閱(yue)(yue)讀(du)(du)活動(dong)(dong)(dong)融合(he)本地(di)特色(se)(se)：廣州(zhou)(zhou)市(shi)(shi)(shi)推(tui)出“聲(sheng)入人(ren)心(xin)，紅(hong)動(dong)(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最(zui)美(mei)“悅”讀(du)(du)之聲(sheng)紅(hong)色(se)(se)經典(dian)作品誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)映百年偉業”黨(dang)史(shi)學習教育(yu)主(zhu)(zhu)題(ti)(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)中(zhong)的鄉村變遷”圖書(shu)展(zhan)(zhan)；佛(fo)山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)與遠方”基層文(wen)(wen)化巡回展(zhan)(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)、聾啞(ya)人(ren)視聽閱(yue)(yue)讀(du)(du)活動(dong)(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南(nan)粵(yue)沃土(tu)鑄偉業——中(zhong)國共產黨(dang)在(zai)廣東”圖片(pian)展(zhan)(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳(chuan)承薪(xin)火”主(zhu)(zhu)題(ti)(ti)閱(yue)(yue)讀(du)(du)活動(dong)(dong)(dong)；汕(shan)尾(wei)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱(re)土(tu)地(di)上的紅(hong)飄(piao)帶》新書(shu)分享會；中(zhong)山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三屆(jie)中(zhong)山(shan)市(shi)(shi)(shi)經典(dian)誦(song)讀(du)(du)活動(dong)(dong)(dong)線下(xia)決賽；江門市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)史(shi)、僑史(shi)故事(shi)分享會和僑鄉特色(se)(se)文(wen)(wen)化展(zhan)(zhan)示活動(dong)(dong)(dong)；陽(yang)江市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)(se)主(zhu)(zhu)題(ti)(ti)紀(ji)錄片(pian)展(zhan)(zhan)播活動(dong)(dong)(dong)；湛江市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣度(du)與民族自信”“儒家(jia)修身”等主(zhu)(zhu)題(ti)(ti)文(wen)(wen)化講(jiang)堂(tang)；茂(mao)名市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)暖(nuan)山(shan)區”捐書(shu)活動(dong)(dong)(dong)；肇慶(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國“兩(liang)優一先”表(biao)(biao)彰大會肇慶(qing)代表(biao)(biao)閱(yue)(yue)讀(du)(du)分享會；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)法巡展(zhan)(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)心(xin)向黨(dang)”潮(chao)州(zhou)(zhou)黨(dang)史(shi)印記檔案圖片(pian)展(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)家(jia)國情”讀(du)(du)書(shu)主(zhu)(zhu)題(ti)(ti)晚(wan)會；云浮市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)鄉村”公益贈(zeng)書(shu)活動(dong)(dong)(dong)。

立(li)面觀書展(zhan)，線上線下活動有(you)機融合(he)

隨著閱(yue)讀(du)方式多樣化，南(nan)(nan)國(guo)書(shu)香節(jie)(jie)進一(yi)步加(jia)強線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)融(rong)合，搭建“南(nan)(nan)國(guo)書(shu)香節(jie)(jie)云(yun)平臺”，將線(xian)(xian)(xian)上展示、線(xian)(xian)(xian)上銷售、線(xian)(xian)(xian)上活動(dong)、線(xian)(xian)(xian)上公(gong)益和線(xian)(xian)(xian)下(xia)活動(dong)有機融(rong)合。廣大群(qun)眾不僅可以到分會場線(xian)(xian)(xian)下(xia)參(can)展，也可以通過南(nan)(nan)國(guo)書(shu)香節(jie)(jie)小(xiao)程序(xu)、羊(yang)城書(shu)展小(xiao)程序(xu)，在(zai)云(yun)端(duan)同享優惠(hui)購(gou)書(shu)、參(can)與閱(yue)讀(du)活動(dong)。

主題(ti)出版物(wu)(wu)(wu)展(zhan)銷(xiao)(xiao)、“書(shu)香優選”精品出版物(wu)(wu)(wu)展(zhan)銷(xiao)(xiao)、廣東優秀出版物(wu)(wu)(wu)展(zhan)銷(xiao)(xiao)、中(zhong)國(guo)(guo)出版集(ji)團優秀出版物(wu)(wu)(wu)展(zhan)銷(xiao)(xiao)將在“南(nan)國(guo)(guo)書(shu)香節”小(xiao)程(cheng)(cheng)(cheng)序同(tong)步(bu)上(shang)線，全(quan)省分會(hui)場同(tong)步(bu)開設線上(shang)購書(shu)平臺(tai)，重(zhong)點依(yi)托“新(xin)華通讀”小(xiao)程(cheng)(cheng)(cheng)序，供全(quan)省廣大(da)群眾(zhong)在線購書(shu)；同(tong)時，數十場新(xin)書(shu)分享會(hui)、論壇沙龍、閱(yue)讀活(huo)動將進行線上(shang)直播，并通過南(nan)國(guo)(guo)書(shu)香節小(xiao)程(cheng)(cheng)(cheng)序全(quan)面發布，讓廣大(da)群眾(zhong)打破距離界限(xian)，實現線上(shang)參展(zhan)。

今(jin)年(nian)南國書(shu)香節開啟云互動，打造“小(xiao)書(shu)房(fang)，大(da)(da)世界(jie)”云平臺，百(bai)位(wei)名人作家(jia)(jia)(jia)走進自(zi)己(ji)的書(shu)房(fang)或(huo)特色(se)書(shu)店(dian)，通過云互動，向廣大(da)(da)群眾推薦好書(shu)，共同(tong)參與書(shu)香節。來自(zi)廣東本土的近百(bai)名文化(hua)名人、專家(jia)(jia)(jia)學者、作家(jia)(jia)(jia)、閱讀推廣人將下(xia)沉(chen)到全(quan)省(sheng)分會(hui)場開展活動，通過講座、對談、沙龍、簽售(shou)等形式，圍繞紅色(se)題材、嶺南文化(hua)、親子(zi)教育、生活方式等內(nei)容(rong)，深入書(shu)店(dian)一線，與廣大(da)(da)群眾面(mian)對面(mian)交流。

優惠遍(bian)基層，多措并舉(ju)提(ti)高惠民(min)滲透力(li)

今(jin)年南國(guo)書香(xiang)節繼續(xu)發揮“全(quan)(quan)民(min)閱(yue)讀主(zhu)陣地”作用，向(xiang)全(quan)(quan)省(sheng)廣(guang)大(da)群眾推出(chu)便(bian)民(min)惠(hui)民(min)舉措，通過文化(hua)惠(hui)民(min)助推全(quan)(quan)民(min)閱(yue)讀。全(quan)(quan)省(sheng)分會場同步(bu)推出(chu)全(quan)(quan)場圖書八折優(you)惠(hui)，“書香(xiang)之夜”專(zhuan)場圖書限時(shi)七折優(you)惠(hui)。

全省各(ge)地(di)分會(hui)場推(tui)出多項(xiang)惠(hui)民(min)活動。在(zai)廣州分會(hui)場，讀(du)者(zhe)(zhe)到(dao)指定書(shu)店(dian)（四閱書(shu)店(dian)·東湖店(dian)、四閱書(shu)店(dian)·琶洲(zhou)店(dian)、楠楓書(shu)院、新塘書(shu)城、江高書(shu)城、北京(jing)路教材(cai)書(shu)店(dian)、吾悅青(qing)年文化空(kong)間）購(gou)(gou)書(shu)，除享受(shou)8折優(you)(you)惠(hui)以外，還可(ke)疊加享受(shou)工(gong)銀專(zhuan)項(xiang)優(you)(you)惠(hui)。讀(du)者(zhe)(zhe)使用(yong)工(gong)銀e生活APP掃碼(ma)支付（需(xu)綁定廣州地(di)區工(gong)銀信用(yong)卡(ka)），可(ke)享5折優(you)(you)惠(hui)，最高單筆優(you)(you)惠(hui)金額可(ke)達50元。活動期間每位讀(du)者(zhe)(zhe)可(ke)享受(shou)2次優(you)(you)惠(hui)，優(you)(you)惠(hui)名額有(you)限，先到(dao)先得(de)。在(zai)“羊城書(shu)展”小程序，將上線“清(qing)空(kong)100位讀(du)者(zhe)(zhe)購(gou)(gou)物(wu)車”活動，連續10天隨(sui)機抽取10位提供限額500元范圍(wei)內清(qing)空(kong)購(gou)(gou)物(wu)車的免單福利(li)，實實在(zai)在(zai)優(you)(you)惠(hui)于民(min)。

在中山(shan)(shan)分(fen)會(hui)(hui)場，“中山(shan)(shan)書(shu)(shu)(shu)展(zhan)”云平臺將發(fa)放(fang)(fang)15萬(wan)電子購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；江(jiang)門分(fen)會(hui)(hui)場則通(tong)過(guo)“文化惠民，云上共享”黨史答(da)題抽獎小程序發(fa)放(fang)(fang)8萬(wan)元(yuan)電子購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；湛(zhan)(zhan)江(jiang)分(fen)會(hui)(hui)場將通(tong)過(guo)“嶺南書(shu)(shu)(shu)香(xiang)”微信(xin)(xin)公眾號(hao)、“視聽湛(zhan)(zhan)江(jiang)”APP、“湛(zhan)(zhan)江(jiang)發(fa)布”微信(xin)(xin)公眾號(hao)等平臺發(fa)放(fang)(fang)10萬(wan)元(yuan)電子購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；茂(mao)名分(fen)會(hui)(hui)場則向(xiang)當地(di)新華書(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)館及(ji)市區4家民營(ying)書(shu)(shu)(shu)店(dian)的讀者(zhe)發(fa)放(fang)(fang)10萬(wan)元(yuan)購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；云浮分(fen)會(hui)(hui)場將通(tong)過(guo)“云報商城(cheng)”派(pai)發(fa)電子購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)，同(tong)時(shi)派(pai)發(fa)紙(zhi)質購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)，總額10萬(wan)元(yuan)。

公益暖人(ren)心(xin)，形式創(chuang)新助推閱(yue)讀服務(wu)多元化

書(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共圖書(shu)館(guan)與(yu)當地新(xin)華書(shu)店聯(lian)合舉(ju)辦“你選(xuan)書(shu)，我(wo)買單”活動(dong)，凡持有(you)當地圖書(shu)館(guan)借(jie)閱卡的廣大群(qun)眾，憑借(jie)閱卡可在當地指(zhi)定書(shu)店或圖書(shu)館(guan)自(zi)選(xuan)圖書(shu)進行借(jie)閱。

今年，鄉(xiang)鎮流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)成(cheng)為南國書(shu)(shu)(shu)(shu)香(xiang)節的重(zhong)點公(gong)益活(huo)動(dong)(dong)(dong)，各(ge)地分(fen)會場將(jiang)在全省鄉(xiang)鎮輪流(liu)開展流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)，鄉(xiang)鎮流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)由各(ge)市縣新華(hua)書(shu)(shu)(shu)(shu)店(dian)具體開展，潮(chao)南購書(shu)(shu)(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)(shu)(shu)城、陽山購書(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)門購書(shu)(shu)(shu)(shu)中(zhong)心(xin)、連州購書(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)南購書(shu)(shu)(shu)(shu)中(zhong)心(xin)、新興購書(shu)(shu)(shu)(shu)中(zhong)心(xin)等(deng)數十家新華(hua)書(shu)(shu)(shu)(shu)店(dian)，將(jiang)陸續舉辦流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)車”開到偏遠鄉(xiang)鎮，滿足農村群眾精神文化(hua)需求(qiu)，助力鄉(xiang)村文化(hua)振興。

防控不放松，守好(hao)成果營造(zao)安全參展環境(jing)