2021南國(guo)(guo)書(shu)(shu)(shu)香(xiang)(xiang)節(jie)于8月20-30日(ri)舉辦。在(zai)常態化(hua)(hua)疫情防控下(xia)，本(ben)屆南國(guo)(guo)書(shu)(shu)(shu)香(xiang)(xiang)節(jie)采用“線上線下(xia)結合(he)、全省各級聯動、分(fen)散同期辦展”的(de)形式開展，全省范圍內設立的(de)321個分(fen)會場(chang)將同頻共振，聯袂唱響(xiang)閱(yue)讀協奏曲——超(chao)20萬種參(can)展圖書(shu)(shu)(shu)線上線下(xia)同步展示(shi)，200多(duo)名(ming)文化(hua)(hua)名(ming)家或(huo)踏足南粵，或(huo)做(zuo)客云端(duan)，464場(chang)次(ci)文化(hua)(hua)活(huo)動潤澤嶺南，一場(chang)大眾化(hua)(hua)、多(duo)元化(hua)(hua)、立體(ti)化(hua)(hua)的(de)文化(hua)(hua)盛(sheng)宴將在(zai)八月盛(sheng)夏(xia)掀起(qi)滿城(cheng)書(shu)(shu)(shu)香(xiang)(xiang)。

聚焦新(xin)時代，透過出版(ban)看(kan)百年(nian)輝(hui)煌成就

今(jin)年(nian)是(shi)中國共(gong)產黨(dang)成(cheng)立100周年(nian)，也是(shi)我國進入“十四五”規劃、乘勢而上開啟全(quan)面建(jian)設社會(hui)主義現代(dai)化(hua)國家新征程、向第二(er)個百年(nian)奮斗(dou)目標進軍的開局(ju)之(zhi)年(nian)。

2021南國書香節(jie)以“閱讀點亮前行(xing)的(de)路”為年度(du)(du)口號，匯集主(zhu)題出版重點出版物，在全(quan)省范圍內集中(zhong)展(zhan)示展(zhan)銷(xiao)習近(jin)平新時代中(zhong)國特色社(she)會主(zhu)義(yi)思想(xiang)出版成果，重點展(zhan)示黨史(shi)、新中(zhong)國史(shi)、改革開放史(shi)、社(she)會主(zhu)義(yi)發(fa)展(zhan)史(shi)等(deng)主(zhu)題出版物，展(zhan)示弘揚(yang)民族(zu)精神、歌(ge)頌改革成果、宣傳典型事跡(ji)的(de)優秀作品，為廣大(da)群(qun)眾(zhong)呈現有高(gao)度(du)(du)、有深度(du)(du)的(de)主(zhu)題佳作。

全(quan)(quan)省(sheng)分會場同步設(she)立“主(zhu)題出(chu)版物(wu)專柜(ju)”，開啟(qi)線下聯展(zhan)(zhan)(zhan)，筑成(cheng)百(bai)店百(bai)部(bu)紅色經典圖書獻禮方陣，集中(zhong)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷《習近平談治(zhi)國(guo)理政》《中(zhong)國(guo)共產黨簡史》《新征程面(mian)對面(mian)》等重(zhong)大(da)主(zhu)題出(chu)版物(wu)和黨史學習教育讀物(wu)，全(quan)(quan)面(mian)展(zhan)(zhan)(zhan)示進入(ru)新時代黨和國(guo)家(jia)各項事業取得(de)的歷(li)史性(xing)成(cheng)就、發生的歷(li)史性(xing)變革，回顧百(bai)年歷(li)程，展(zhan)(zhan)(zhan)現輝(hui)煌成(cheng)就，引發廣(guang)大(da)群眾共鳴(ming)。

同時，各分會場集中(zhong)開展(zhan)主題出版物首發儀式、“紅(hong)色(se)文化輕(qing)騎兵”、“重溫紅(hong)色(se)記憶”等紅(hong)色(se)題材(cai)閱讀互(hu)動活動。

吹響集(ji)結號，全省321個分會(hui)場聯(lian)展聯(lian)動

本屆南國書香節進一(yi)步(bu)深(shen)耕全民(min)(min)閱(yue)讀(du)，厚植文化根基，著(zhu)力拓寬全民(min)(min)參展(zhan)的(de)幅度、延(yan)伸全民(min)(min)觀展(zhan)的(de)廣度、加大全民(min)(min)優惠的(de)力度、掀起(qi)全民(min)(min)閱(yue)讀(du)的(de)熱度，立足“挖掘地(di)方優勢、辦出地(di)方特色”，在全省設置(zhi)321個分會場。

各分會場統一(yi)標識、統一(yi)宣(xuan)傳、統一(yi)折扣、統一(yi)氛(fen)圍，編織成一(yi)張廣泛的(de)、立(li)體的(de)全民閱(yue)讀服務網(wang)，共同吹(chui)響“2021南(nan)國書香(xiang)節(jie)”集(ji)結號(hao)。

全省分會場分布均(jun)衡(heng)，全面覆蓋市、區（縣），讓廣(guang)大(da)群(qun)眾實現零距離參(can)展。展覽(lan)不僅注(zhu)重主題聚焦(jiao)，思想引領，也注(zhu)重大(da)眾閱讀(du)，活動(dong)互動(dong)，只要廣(guang)大(da)群(qun)眾走進(jin)(jin)書店，走進(jin)(jin)圖書館，就可以近(jin)距離參(can)與(yu)書香節豐(feng)富的閱讀(du)活動(dong)。

全省各地(di)分會場以新華書(shu)店(dian)、特色(se)書(shu)店(dian)為閱(yue)讀(du)發散點，同(tong)步設置“書(shu)香優(you)選”精品出版(ban)物(wu)專柜、廣東優(you)秀出版(ban)物(wu)專柜、中國出版(ban)集團優(you)秀出版(ban)物(wu)專柜，精選一(yi)批(pi)大(da)眾精品、暢銷經典、嶺南文化、地(di)方特色(se)讀(du)物(wu)，為廣大(da)群眾提供閱(yue)讀(du)指南。

書(shu)店廣(guang)泛聯結各(ge)行各(ge)業(ye)，通過閱讀活動串聯起機關(guan)、學校、社(she)區、企業(ye)，從而調動全(quan)省各(ge)地廣(guang)大群眾參與的積(ji)極(ji)性。

閱(yue)(yue)讀(du)活(huo)動(dong)融(rong)合本地(di)特色(se)：廣州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推出(chu)“聲(sheng)入人心，紅動(dong)廣州(zhou)”——尋(xun)找廣州(zhou)最美(mei)“悅”讀(du)之聲(sheng)紅色(se)經典作品誦(song)讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年(nian)偉業”黨史(shi)學習(xi)教(jiao)育主題展(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)的鄉村(cun)變(bian)遷”圖書(shu)(shu)(shu)(shu)展(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)(shu)(shu)與遠方”基層文(wen)化(hua)巡回展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)(shu)、聾啞人視聽(ting)閱(yue)(yue)讀(du)活(huo)動(dong)；梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃土鑄(zhu)偉業——中(zhong)(zhong)(zhong)國(guo)共產黨在廣東”圖片展(zhan)；惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪(xin)火”主題閱(yue)(yue)讀(du)活(huo)動(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地(di)上的紅飄帶(dai)》新書(shu)(shu)(shu)(shu)分(fen)享會(hui)；中(zhong)(zhong)(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三(san)屆(jie)中(zhong)(zhong)(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)經典誦(song)讀(du)活(huo)動(dong)線(xian)下決賽；江(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨史(shi)、僑史(shi)故(gu)事分(fen)享會(hui)和僑鄉特色(se)文(wen)化(hua)展(zhan)示活(huo)動(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅色(se)主題紀錄片展(zhan)播活(huo)動(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣(qi)度與民(min)族自信”“儒(ru)家(jia)(jia)修身”等主題文(wen)化(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)(xiang)暖山(shan)(shan)區”捐書(shu)(shu)(shu)(shu)活(huo)動(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全(quan)國(guo)“兩優一(yi)先(xian)”表(biao)彰大會(hui)肇慶(qing)代(dai)表(biao)閱(yue)(yue)讀(du)分(fen)享會(hui)；清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家(jia)(jia)風”書(shu)(shu)(shu)(shu)法(fa)巡展(zhan)；潮(chao)(chao)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)(chao)心向(xiang)黨”潮(chao)(chao)州(zhou)黨史(shi)印記檔(dang)案(an)圖片展(zhan)；揭(jie)陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)(xiang)家(jia)(jia)國(guo)情”讀(du)書(shu)(shu)(shu)(shu)主題晚會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)(xiang)鄉村(cun)”公益(yi)贈書(shu)(shu)(shu)(shu)活(huo)動(dong)。

立面觀書展，線上線下活動有機融合(he)

隨著閱(yue)讀方式多樣(yang)化，南國書(shu)(shu)香(xiang)節進一步(bu)加強線上(shang)線下融(rong)合，搭建“南國書(shu)(shu)香(xiang)節云平臺”，將線上(shang)展(zhan)示、線上(shang)銷售(shou)、線上(shang)活(huo)動、線上(shang)公(gong)益(yi)和線下活(huo)動有機融(rong)合。廣(guang)大群眾不僅可(ke)以(yi)到分會場線下參(can)展(zhan)，也可(ke)以(yi)通(tong)過(guo)南國書(shu)(shu)香(xiang)節小程(cheng)序(xu)、羊城書(shu)(shu)展(zhan)小程(cheng)序(xu)，在云端同享(xiang)優惠購書(shu)(shu)、參(can)與閱(yue)讀活(huo)動。

主題出(chu)版(ban)物展(zhan)(zhan)銷(xiao)、“書香(xiang)優選”精品出(chu)版(ban)物展(zhan)(zhan)銷(xiao)、廣(guang)東優秀(xiu)出(chu)版(ban)物展(zhan)(zhan)銷(xiao)、中國出(chu)版(ban)集團優秀(xiu)出(chu)版(ban)物展(zhan)(zhan)銷(xiao)將在“南國書香(xiang)節(jie)”小程(cheng)(cheng)序同(tong)步上線，全省分會場同(tong)步開設線上購(gou)(gou)書平臺，重點依(yi)托“新華通讀”小程(cheng)(cheng)序，供全省廣(guang)大(da)群眾(zhong)在線購(gou)(gou)書；同(tong)時，數十場新書分享會、論壇沙龍、閱讀活動(dong)將進(jin)行線上直播(bo)，并通過南國書香(xiang)節(jie)小程(cheng)(cheng)序全面(mian)發布，讓(rang)廣(guang)大(da)群眾(zhong)打破(po)距離(li)界限，實(shi)現線上參展(zhan)(zhan)。

今(jin)年南國書香節(jie)開啟云(yun)(yun)互動，打造“小(xiao)書房，大世界”云(yun)(yun)平臺，百(bai)(bai)位名人(ren)作(zuo)家走進自己的書房或特色(se)書店(dian)，通過云(yun)(yun)互動，向(xiang)廣大群眾推薦(jian)好書，共同參與書香節(jie)。來自廣東本土的近(jin)百(bai)(bai)名文(wen)化名人(ren)、專(zhuan)家學者、作(zuo)家、閱讀推廣人(ren)將下(xia)沉(chen)到全省(sheng)分會場開展活動，通過講座、對談、沙龍、簽售等(deng)形式，圍(wei)繞紅(hong)色(se)題材、嶺南文(wen)化、親(qin)子教(jiao)育、生活方式等(deng)內(nei)容，深入書店(dian)一線，與廣大群眾面對面交流(liu)。

優惠(hui)遍基層，多(duo)措(cuo)并(bing)舉提高惠(hui)民滲透力(li)

今年南(nan)國書(shu)香節繼(ji)續(xu)發揮(hui)“全(quan)民(min)(min)閱讀主陣地(di)”作用(yong)，向全(quan)省(sheng)廣大(da)群(qun)眾推(tui)出(chu)便民(min)(min)惠民(min)(min)舉措，通過(guo)文化惠民(min)(min)助推(tui)全(quan)民(min)(min)閱讀。全(quan)省(sheng)分會場同步(bu)推(tui)出(chu)全(quan)場圖書(shu)八折優(you)惠，“書(shu)香之夜(ye)”專(zhuan)場圖書(shu)限(xian)時七折優(you)惠。

全省(sheng)各(ge)地分會場推出多(duo)項惠(hui)民活(huo)(huo)動。在廣州分會場，讀者(zhe)到指定書(shu)(shu)(shu)店（四閱(yue)書(shu)(shu)(shu)店·東湖店、四閱(yue)書(shu)(shu)(shu)店·琶洲店、楠(nan)楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城、江高書(shu)(shu)(shu)城、北(bei)京路教材(cai)書(shu)(shu)(shu)店、吾悅青(qing)年文化空間(jian)）購書(shu)(shu)(shu)，除享受(shou)8折(zhe)優(you)(you)惠(hui)以(yi)外，還可(ke)疊加(jia)享受(shou)工(gong)銀(yin)專項優(you)(you)惠(hui)。讀者(zhe)使用工(gong)銀(yin)e生活(huo)(huo)APP掃碼(ma)支付（需綁定廣州地區工(gong)銀(yin)信用卡），可(ke)享5折(zhe)優(you)(you)惠(hui)，最高單筆優(you)(you)惠(hui)金額(e)可(ke)達(da)50元。活(huo)(huo)動期(qi)間(jian)每位(wei)讀者(zhe)可(ke)享受(shou)2次優(you)(you)惠(hui)，優(you)(you)惠(hui)名額(e)有限，先(xian)到先(xian)得。在“羊城書(shu)(shu)(shu)展”小程序，將(jiang)上線“清(qing)空100位(wei)讀者(zhe)購物(wu)車”活(huo)(huo)動，連續10天隨(sui)機抽取10位(wei)提(ti)供限額(e)500元范(fan)圍內清(qing)空購物(wu)車的免單福(fu)利(li)，實實在在優(you)(you)惠(hui)于民。

在(zai)中山(shan)分會場，“中山(shan)書(shu)(shu)(shu)展”云(yun)平(ping)(ping)臺將(jiang)(jiang)(jiang)發(fa)(fa)(fa)放(fang)15萬(wan)(wan)電子(zi)購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)；江門(men)分會場則通過(guo)“文化惠民，云(yun)上共享(xiang)”黨史答題抽獎小程序發(fa)(fa)(fa)放(fang)8萬(wan)(wan)元(yuan)電子(zi)購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)；湛(zhan)(zhan)江分會場將(jiang)(jiang)(jiang)通過(guo)“嶺(ling)南書(shu)(shu)(shu)香”微(wei)信(xin)公眾(zhong)號、“視聽湛(zhan)(zhan)江”APP、“湛(zhan)(zhan)江發(fa)(fa)(fa)布”微(wei)信(xin)公眾(zhong)號等(deng)平(ping)(ping)臺發(fa)(fa)(fa)放(fang)10萬(wan)(wan)元(yuan)電子(zi)購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)；茂名分會場則向(xiang)當地新華書(shu)(shu)(shu)店、市圖(tu)書(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)店的讀者發(fa)(fa)(fa)放(fang)10萬(wan)(wan)元(yuan)購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)；云(yun)浮分會場將(jiang)(jiang)(jiang)通過(guo)“云(yun)報商城”派(pai)發(fa)(fa)(fa)電子(zi)購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)，同時派(pai)發(fa)(fa)(fa)紙質購(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)，總(zong)額10萬(wan)(wan)元(yuan)。

公益(yi)暖人心，形式創新(xin)助(zhu)推(tui)閱讀(du)服務多元化

書(shu)香節期間，廣州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清(qing)遠(yuan)市(shi)(shi)(shi)(shi)、潮(chao)州市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣(xian)公(gong)共圖書(shu)館與當地(di)新(xin)華書(shu)店聯合(he)舉(ju)辦(ban)“你選書(shu)，我買單”活動，凡持有當地(di)圖書(shu)館借閱卡(ka)的廣大(da)群眾，憑借閱卡(ka)可在當地(di)指(zhi)定書(shu)店或圖書(shu)館自選圖書(shu)進行借閱。

今年(nian)，鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售(shou)(shou)書(shu)(shu)活動成為南國(guo)書(shu)(shu)香(xiang)節(jie)的重點公益活動，各地分會場(chang)將在全省鄉(xiang)(xiang)鎮(zhen)(zhen)輪(lun)流(liu)開展(zhan)流(liu)動售(shou)(shou)書(shu)(shu)活動，鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售(shou)(shou)書(shu)(shu)活動由各市縣新華(hua)(hua)書(shu)(shu)店具體開展(zhan)，潮南購(gou)(gou)(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、博羅書(shu)(shu)城、陽山購(gou)(gou)(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江門購(gou)(gou)(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、連州購(gou)(gou)(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江南購(gou)(gou)(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、新興(xing)購(gou)(gou)(gou)書(shu)(shu)中(zhong)(zhong)(zhong)心(xin)等(deng)數十家(jia)新華(hua)(hua)書(shu)(shu)店，將陸續舉辦流(liu)動售(shou)(shou)書(shu)(shu)，把“鄉(xiang)(xiang)鎮(zhen)(zhen)流(liu)動售(shou)(shou)書(shu)(shu)車”開到(dao)偏(pian)遠鄉(xiang)(xiang)鎮(zhen)(zhen)，滿足農村群眾精神文化需求，助力鄉(xiang)(xiang)村文化振興(xing)。

防(fang)控(kong)不(bu)放松(song)，守好成果營造安全參展環境