2021南國(guo)書(shu)香(xiang)節于8月20-30日舉辦。在常態化(hua)(hua)疫(yi)情防控下(xia)，本屆南國(guo)書(shu)香(xiang)節采用“線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)結(jie)合、全(quan)省各(ge)級(ji)聯(lian)動、分散同(tong)期(qi)辦展(zhan)”的形式開展(zhan)，全(quan)省范圍(wei)內設立的321個分會場(chang)(chang)將(jiang)同(tong)頻(pin)共振(zhen)，聯(lian)袂唱響(xiang)閱(yue)讀(du)協奏曲——超20萬種參展(zhan)圖書(shu)線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)同(tong)步展(zhan)示，200多(duo)名(ming)文(wen)(wen)化(hua)(hua)名(ming)家或踏足南粵，或做客云端，464場(chang)(chang)次(ci)文(wen)(wen)化(hua)(hua)活動潤澤嶺南，一(yi)場(chang)(chang)大眾化(hua)(hua)、多(duo)元(yuan)化(hua)(hua)、立體化(hua)(hua)的文(wen)(wen)化(hua)(hua)盛宴將(jiang)在八月盛夏掀起滿城(cheng)書(shu)香(xiang)。

聚焦新時代，透過(guo)出版看百年輝煌成就

今年是中(zhong)國(guo)共產黨成立100周年，也(ye)是我國(guo)進入(ru)“十四五”規劃、乘勢而(er)上開啟(qi)全面建設社會主義現(xian)代(dai)化國(guo)家新征程(cheng)、向第二個(ge)百(bai)年奮(fen)斗目標(biao)進軍的開局之年。

2021南國(guo)書香節以(yi)“閱讀點(dian)亮前行的(de)路”為年度(du)口號(hao)，匯集(ji)(ji)主題出(chu)版(ban)重點(dian)出(chu)版(ban)物(wu)，在全省范圍內集(ji)(ji)中(zhong)展(zhan)示展(zhan)銷習近平新時代(dai)中(zhong)國(guo)特(te)色(se)社(she)會主義(yi)思想出(chu)版(ban)成果，重點(dian)展(zhan)示黨史、新中(zhong)國(guo)史、改革開放史、社(she)會主義(yi)發展(zhan)史等主題出(chu)版(ban)物(wu)，展(zhan)示弘揚民(min)族精神、歌(ge)頌改革成果、宣(xuan)傳典型(xing)事跡的(de)優(you)秀(xiu)作(zuo)品，為廣大(da)群眾(zhong)呈現有高度(du)、有深度(du)的(de)主題佳作(zuo)。

全省分(fen)會場同步設(she)立“主(zhu)題(ti)出(chu)版(ban)物(wu)專(zhuan)柜”，開啟線下(xia)聯展(zhan)，筑成百店百部紅色經典圖書(shu)獻禮(li)方(fang)陣，集中(zhong)展(zhan)示展(zhan)銷《習近平談治國理(li)政》《中(zhong)國共產黨(dang)簡史》《新征程面(mian)(mian)對面(mian)(mian)》等(deng)重(zhong)大主(zhu)題(ti)出(chu)版(ban)物(wu)和黨(dang)史學習教(jiao)育(yu)讀物(wu)，全面(mian)(mian)展(zhan)示進入新時代黨(dang)和國家各項事業取(qu)得(de)的(de)歷史性成就、發生的(de)歷史性變革，回顧(gu)百年歷程，展(zhan)現輝煌成就，引發廣大群眾共鳴。

同時(shi)，各分會場(chang)集中開展(zhan)主題(ti)出版物首發(fa)儀式、“紅(hong)色文化輕騎兵”、“重(zhong)溫紅(hong)色記憶”等紅(hong)色題(ti)材閱(yue)讀互動活動。

吹響(xiang)集(ji)結號，全省321個分會(hui)場聯展聯動

本屆南國(guo)書香(xiang)節(jie)進一(yi)步深耕(geng)全(quan)民閱讀，厚植(zhi)文化根基，著力拓寬全(quan)民參展的(de)幅度(du)、延伸全(quan)民觀展的(de)廣度(du)、加大全(quan)民優惠的(de)力度(du)、掀起全(quan)民閱讀的(de)熱度(du)，立足“挖(wa)掘地方(fang)優勢、辦出地方(fang)特色”，在(zai)全(quan)省設置321個分會場。

各分會場(chang)統一標識、統一宣傳、統一折扣、統一氛圍，編織成一張廣泛的(de)、立體(ti)的(de)全民閱讀服務網，共(gong)同吹響“2021南(nan)國書香節”集結號。

全省分(fen)會(hui)場分(fen)布均衡，全面覆蓋市、區(qu)（縣），讓廣(guang)大群眾實現零距離(li)參展(zhan)。展(zhan)覽不(bu)僅注(zhu)重主題聚焦(jiao)，思(si)想引領，也注(zhu)重大眾閱(yue)讀，活動互動，只要(yao)廣(guang)大群眾走(zou)(zou)進書(shu)店，走(zou)(zou)進圖書(shu)館，就可以近距離(li)參與(yu)書(shu)香節豐(feng)富的閱(yue)讀活動。

全省(sheng)各地(di)分會場以新(xin)華書(shu)店、特色書(shu)店為(wei)閱讀發散點，同步(bu)設置“書(shu)香優(you)選”精(jing)品出(chu)版物專柜、廣(guang)東優(you)秀出(chu)版物專柜、中國出(chu)版集團優(you)秀出(chu)版物專柜，精(jing)選一批大眾精(jing)品、暢(chang)銷經典、嶺南文化、地(di)方特色讀物，為(wei)廣(guang)大群眾提供閱讀指南。

書店廣(guang)泛聯結各(ge)行各(ge)業，通(tong)過閱讀活動串聯起機關(guan)、學(xue)校、社(she)區、企(qi)業，從(cong)而調動全省(sheng)各(ge)地廣(guang)大(da)群眾參與的積極性。

閱(yue)讀(du)活(huo)動融合本地特(te)色(se)：廣州(zhou)市(shi)(shi)(shi)推出“聲入人(ren)心(xin)，紅(hong)動廣州(zhou)”——尋找廣州(zhou)最美“悅”讀(du)之聲紅(hong)色(se)經典作品誦讀(du)；深圳市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)映百年偉業(ye)”黨(dang)史(shi)(shi)學(xue)習(xi)教(jiao)育(yu)主(zhu)題展(zhan)(zhan)；汕頭市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)中的鄉(xiang)村(cun)變遷”圖書(shu)展(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)與(yu)遠(yuan)方”基層文(wen)(wen)化巡(xun)(xun)回展(zhan)(zhan)；河源市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人(ren)聽(ting)(ting)書(shu)、聾啞人(ren)視聽(ting)(ting)閱(yue)讀(du)活(huo)動；梅(mei)州(zhou)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃(wo)土(tu)(tu)鑄(zhu)偉業(ye)——中國共(gong)產黨(dang)在廣東”圖片展(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承(cheng)薪(xin)火”主(zhu)題閱(yue)讀(du)活(huo)動；汕尾市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土(tu)(tu)地上的紅(hong)飄帶》新書(shu)分享(xiang)會(hui)(hui)；中山(shan)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三屆中山(shan)市(shi)(shi)(shi)經典誦讀(du)活(huo)動線下決賽；江門市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)史(shi)(shi)、僑史(shi)(shi)故事分享(xiang)會(hui)(hui)和僑鄉(xiang)特(te)色(se)文(wen)(wen)化展(zhan)(zhan)示(shi)活(huo)動；陽江市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)題紀錄片展(zhan)(zhan)播活(huo)動；湛江市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣度與(yu)民族自信”“儒家(jia)(jia)修身”等主(zhu)題文(wen)(wen)化講堂(tang)；茂名市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)暖山(shan)區”捐(juan)書(shu)活(huo)動；肇慶市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國“兩優(you)一先”表(biao)彰(zhang)大會(hui)(hui)肇慶代表(biao)閱(yue)讀(du)分享(xiang)會(hui)(hui)；清遠(yuan)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)(jia)風”書(shu)法巡(xun)(xun)展(zhan)(zhan)；潮(chao)(chao)州(zhou)市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)(chao)心(xin)向黨(dang)”潮(chao)(chao)州(zhou)黨(dang)史(shi)(shi)印記檔案圖片展(zhan)(zhan)；揭陽市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)家(jia)(jia)國情”讀(du)書(shu)主(zhu)題晚(wan)會(hui)(hui)；云浮市(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)香(xiang)鄉(xiang)村(cun)”公益贈書(shu)活(huo)動。

立面觀書(shu)展，線(xian)上線(xian)下活動(dong)有(you)機(ji)融(rong)合(he)

隨著(zhu)閱(yue)讀(du)方(fang)式(shi)多樣化，南國(guo)書(shu)香(xiang)節進一步加(jia)強線上線下融(rong)合(he)，搭建“南國(guo)書(shu)香(xiang)節云平臺”，將線上展(zhan)示(shi)、線上銷(xiao)售、線上活(huo)(huo)動、線上公益和線下活(huo)(huo)動有(you)機融(rong)合(he)。廣大群眾不(bu)僅可以(yi)到分會場線下參展(zhan)，也(ye)可以(yi)通過南國(guo)書(shu)香(xiang)節小程序(xu)、羊城書(shu)展(zhan)小程序(xu)，在云端同享(xiang)優惠購(gou)書(shu)、參與閱(yue)讀(du)活(huo)(huo)動。

主題出(chu)版(ban)物(wu)展(zhan)銷(xiao)、“書(shu)(shu)香優選”精品(pin)出(chu)版(ban)物(wu)展(zhan)銷(xiao)、廣(guang)東優秀(xiu)(xiu)出(chu)版(ban)物(wu)展(zhan)銷(xiao)、中國出(chu)版(ban)集團(tuan)優秀(xiu)(xiu)出(chu)版(ban)物(wu)展(zhan)銷(xiao)將在(zai)“南國書(shu)(shu)香節”小程序(xu)同步(bu)(bu)上(shang)線(xian)(xian)，全(quan)省分會(hui)場(chang)(chang)同步(bu)(bu)開設線(xian)(xian)上(shang)購書(shu)(shu)平臺，重點依(yi)托“新(xin)華通讀”小程序(xu)，供全(quan)省廣(guang)大群(qun)眾在(zai)線(xian)(xian)購書(shu)(shu)；同時(shi)，數十場(chang)(chang)新(xin)書(shu)(shu)分享會(hui)、論(lun)壇沙龍、閱讀活動將進行(xing)線(xian)(xian)上(shang)直播，并通過南國書(shu)(shu)香節小程序(xu)全(quan)面(mian)發布，讓(rang)廣(guang)大群(qun)眾打破距離界限，實(shi)現線(xian)(xian)上(shang)參(can)展(zhan)。

今(jin)年南國書(shu)(shu)(shu)香節開啟云互動(dong)，打造“小書(shu)(shu)(shu)房(fang)，大世界”云平臺，百位(wei)名(ming)人作家走(zou)進自己(ji)的(de)書(shu)(shu)(shu)房(fang)或(huo)特色(se)書(shu)(shu)(shu)店(dian)，通過云互動(dong)，向(xiang)廣(guang)大群(qun)眾推薦(jian)好書(shu)(shu)(shu)，共同參與(yu)書(shu)(shu)(shu)香節。來自廣(guang)東本土(tu)的(de)近百名(ming)文化(hua)名(ming)人、專家學者、作家、閱讀推廣(guang)人將下沉到全(quan)省(sheng)分會場(chang)開展活動(dong)，通過講座、對(dui)談(tan)、沙龍、簽售等(deng)形式，圍繞(rao)紅色(se)題材、嶺南文化(hua)、親子教育、生(sheng)活方式等(deng)內容，深(shen)入書(shu)(shu)(shu)店(dian)一線，與(yu)廣(guang)大群(qun)眾面對(dui)面交流(liu)。

優惠遍基層，多(duo)措并(bing)舉提高惠民滲透力

今年南國書(shu)香節(jie)繼(ji)續發揮“全(quan)(quan)民閱(yue)讀(du)主(zhu)陣地”作用，向(xiang)全(quan)(quan)省廣大群眾推(tui)(tui)(tui)出便民惠(hui)民舉措，通過文化惠(hui)民助推(tui)(tui)(tui)全(quan)(quan)民閱(yue)讀(du)。全(quan)(quan)省分(fen)會場同步推(tui)(tui)(tui)出全(quan)(quan)場圖書(shu)八折優(you)惠(hui)，“書(shu)香之夜”專(zhuan)場圖書(shu)限時七折優(you)惠(hui)。

全省各地分(fen)會場(chang)推出多項惠(hui)民活(huo)動。在廣州分(fen)會場(chang)，讀(du)者(zhe)到指(zhi)定(ding)書(shu)(shu)(shu)店(dian)(dian)（四(si)閱書(shu)(shu)(shu)店(dian)(dian)·東湖(hu)店(dian)(dian)、四(si)閱書(shu)(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠(nan)楓書(shu)(shu)(shu)院(yuan)、新塘書(shu)(shu)(shu)城(cheng)、江高(gao)書(shu)(shu)(shu)城(cheng)、北京路教材書(shu)(shu)(shu)店(dian)(dian)、吾悅青年(nian)文化空(kong)(kong)間(jian)）購(gou)書(shu)(shu)(shu)，除享受(shou)(shou)8折優(you)(you)惠(hui)以外，還可(ke)疊加享受(shou)(shou)工(gong)銀專(zhuan)項優(you)(you)惠(hui)。讀(du)者(zhe)使用(yong)工(gong)銀e生(sheng)活(huo)APP掃碼支付（需(xu)綁定(ding)廣州地區(qu)工(gong)銀信用(yong)卡），可(ke)享5折優(you)(you)惠(hui)，最高(gao)單筆(bi)優(you)(you)惠(hui)金(jin)額可(ke)達(da)50元。活(huo)動期間(jian)每位讀(du)者(zhe)可(ke)享受(shou)(shou)2次優(you)(you)惠(hui)，優(you)(you)惠(hui)名額有限(xian)，先(xian)到先(xian)得。在“羊城(cheng)書(shu)(shu)(shu)展”小程序(xu)，將上線(xian)“清空(kong)(kong)100位讀(du)者(zhe)購(gou)物(wu)車”活(huo)動，連續10天隨機(ji)抽取(qu)10位提供限(xian)額500元范(fan)圍內清空(kong)(kong)購(gou)物(wu)車的免單福利，實實在在優(you)(you)惠(hui)于民。

在中(zhong)山分會場，“中(zhong)山書(shu)(shu)(shu)展”云(yun)平(ping)臺將發(fa)(fa)(fa)放15萬(wan)電子購(gou)(gou)書(shu)(shu)(shu)券(quan)；江門分會場則(ze)通過“文化惠民，云(yun)上(shang)共享”黨史答(da)題抽(chou)獎小程序發(fa)(fa)(fa)放8萬(wan)元電子購(gou)(gou)書(shu)(shu)(shu)券(quan)；湛(zhan)江分會場將通過“嶺南書(shu)(shu)(shu)香”微(wei)(wei)信公眾號、“視聽湛(zhan)江”APP、“湛(zhan)江發(fa)(fa)(fa)布”微(wei)(wei)信公眾號等(deng)平(ping)臺發(fa)(fa)(fa)放10萬(wan)元電子購(gou)(gou)書(shu)(shu)(shu)券(quan)；茂(mao)名分會場則(ze)向(xiang)當地新華書(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)館及市(shi)區4家民營書(shu)(shu)(shu)店的讀者發(fa)(fa)(fa)放10萬(wan)元購(gou)(gou)書(shu)(shu)(shu)券(quan)；云(yun)浮(fu)分會場將通過“云(yun)報(bao)商城”派發(fa)(fa)(fa)電子購(gou)(gou)書(shu)(shu)(shu)券(quan)，同時派發(fa)(fa)(fa)紙質(zhi)購(gou)(gou)書(shu)(shu)(shu)券(quan)，總額10萬(wan)元。

公(gong)益暖人(ren)心，形式創新助推閱(yue)讀服務多元(yuan)化

書(shu)(shu)香節(jie)期間，廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)(shi)、河(he)源(yuan)市(shi)(shi)(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中(zhong)山市(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)、縣(xian)公(gong)共圖(tu)(tu)書(shu)(shu)館(guan)與當(dang)地新華書(shu)(shu)店聯合舉辦“你選(xuan)書(shu)(shu)，我買(mai)單”活動，凡持有當(dang)地圖(tu)(tu)書(shu)(shu)館(guan)借(jie)閱卡的(de)廣大群眾，憑借(jie)閱卡可在當(dang)地指(zhi)定書(shu)(shu)店或圖(tu)(tu)書(shu)(shu)館(guan)自選(xuan)圖(tu)(tu)書(shu)(shu)進行借(jie)閱。

今年，鄉(xiang)(xiang)(xiang)鎮(zhen)流動(dong)(dong)售(shou)書(shu)活(huo)(huo)動(dong)(dong)成(cheng)為(wei)南國書(shu)香(xiang)節(jie)的重(zhong)點公益活(huo)(huo)動(dong)(dong)，各地分(fen)會場將(jiang)在(zai)全省鄉(xiang)(xiang)(xiang)鎮(zhen)輪流開(kai)(kai)展流動(dong)(dong)售(shou)書(shu)活(huo)(huo)動(dong)(dong)，鄉(xiang)(xiang)(xiang)鎮(zhen)流動(dong)(dong)售(shou)書(shu)活(huo)(huo)動(dong)(dong)由(you)各市(shi)縣(xian)新華書(shu)店(dian)具體開(kai)(kai)展，潮南購(gou)書(shu)中(zhong)(zhong)心(xin)、博羅書(shu)城(cheng)、陽山購(gou)書(shu)中(zhong)(zhong)心(xin)、江(jiang)門購(gou)書(shu)中(zhong)(zhong)心(xin)、連州購(gou)書(shu)中(zhong)(zhong)心(xin)、江(jiang)南購(gou)書(shu)中(zhong)(zhong)心(xin)、新興購(gou)書(shu)中(zhong)(zhong)心(xin)等(deng)數十家新華書(shu)店(dian)，將(jiang)陸(lu)續舉(ju)辦流動(dong)(dong)售(shou)書(shu)，把“鄉(xiang)(xiang)(xiang)鎮(zhen)流動(dong)(dong)售(shou)書(shu)車”開(kai)(kai)到偏遠鄉(xiang)(xiang)(xiang)鎮(zhen)，滿足(zu)農村群眾(zhong)精神文化(hua)需求，助力鄉(xiang)(xiang)(xiang)村文化(hua)振興。

防(fang)控不放松，守好成果(guo)營造(zao)安全參展(zhan)環(huan)境