2021南國書香節于8月(yue)20-30日舉(ju)辦。在(zai)(zai)常態化疫情防控(kong)下(xia)，本屆南國書香節采用“線(xian)上(shang)線(xian)下(xia)結合、全省各級聯動、分散同(tong)期(qi)辦展”的形式開展，全省范(fan)圍內(nei)設立(li)(li)的321個分會場(chang)將同(tong)頻共(gong)振，聯袂唱響閱讀協(xie)奏曲——超(chao)20萬種參展圖書線(xian)上(shang)線(xian)下(xia)同(tong)步(bu)展示，200多名(ming)文化名(ming)家(jia)或踏足南粵，或做客(ke)云端，464場(chang)次文化活(huo)動潤澤嶺南，一場(chang)大眾化、多元(yuan)化、立(li)(li)體化的文化盛(sheng)宴將在(zai)(zai)八月(yue)盛(sheng)夏掀起滿城書香。

聚(ju)焦(jiao)新時(shi)代，透過(guo)出版(ban)看百年輝(hui)煌(huang)成就

今年(nian)是(shi)中國(guo)共(gong)產黨成立100周年(nian)，也(ye)是(shi)我國(guo)進入(ru)“十四(si)五”規劃、乘勢而上開(kai)啟(qi)全(quan)面建設社會主(zhu)義現代(dai)化(hua)國(guo)家新征程、向(xiang)第(di)二個(ge)百年(nian)奮斗(dou)目標進軍的開(kai)局之年(nian)。

2021南國書(shu)香(xiang)節以“閱讀點(dian)亮前行的(de)(de)路”為(wei)年度(du)口號，匯集(ji)主(zhu)(zhu)題出(chu)(chu)版(ban)(ban)重點(dian)出(chu)(chu)版(ban)(ban)物(wu)(wu)，在(zai)全(quan)省(sheng)范圍內集(ji)中(zhong)展示展銷習近平(ping)新(xin)時代中(zhong)國特色社(she)會主(zhu)(zhu)義(yi)(yi)思想出(chu)(chu)版(ban)(ban)成果(guo)，重點(dian)展示黨史、新(xin)中(zhong)國史、改革開放史、社(she)會主(zhu)(zhu)義(yi)(yi)發展史等(deng)主(zhu)(zhu)題出(chu)(chu)版(ban)(ban)物(wu)(wu)，展示弘揚民族精神、歌頌(song)改革成果(guo)、宣(xuan)傳典型事跡(ji)的(de)(de)優(you)秀作品，為(wei)廣大群(qun)眾(zhong)呈現(xian)有(you)高度(du)、有(you)深度(du)的(de)(de)主(zhu)(zhu)題佳作。

全(quan)省分會(hui)場(chang)同步設立“主(zhu)題(ti)出(chu)(chu)版物專柜(ju)”，開啟線(xian)下(xia)聯展(zhan)，筑成(cheng)(cheng)百(bai)店百(bai)部紅色(se)經典圖書獻禮方陣，集(ji)中展(zhan)示展(zhan)銷(xiao)《習(xi)近平談(tan)治(zhi)國理政》《中國共產黨(dang)簡(jian)史(shi)》《新(xin)征程面對面》等(deng)重大主(zhu)題(ti)出(chu)(chu)版物和(he)(he)黨(dang)史(shi)學習(xi)教(jiao)育讀(du)物，全(quan)面展(zhan)示進入新(xin)時(shi)代黨(dang)和(he)(he)國家各項事業(ye)取得的歷史(shi)性成(cheng)(cheng)就(jiu)、發(fa)生的歷史(shi)性變革，回顧(gu)百(bai)年歷程，展(zhan)現輝煌成(cheng)(cheng)就(jiu)，引(yin)發(fa)廣大群(qun)眾共鳴。

同時(shi)，各分會場集中(zhong)開展(zhan)主題出版物首發儀式、“紅(hong)色(se)文化輕騎(qi)兵”、“重溫紅(hong)色(se)記憶”等(deng)紅(hong)色(se)題材閱(yue)讀互動(dong)活動(dong)。

吹響(xiang)集結(jie)號，全省321個分會(hui)場聯展聯動

本屆南國書香節進一步(bu)深耕(geng)全(quan)(quan)民(min)閱讀，厚植文化根基，著(zhu)力拓寬(kuan)全(quan)(quan)民(min)參展(zhan)的(de)幅(fu)度(du)(du)、延伸全(quan)(quan)民(min)觀展(zhan)的(de)廣度(du)(du)、加大全(quan)(quan)民(min)優(you)惠(hui)的(de)力度(du)(du)、掀起全(quan)(quan)民(min)閱讀的(de)熱度(du)(du)，立足“挖掘地(di)方優(you)勢、辦(ban)出地(di)方特色”，在全(quan)(quan)省設置321個(ge)分(fen)會場。

各分會場統(tong)(tong)(tong)一(yi)(yi)標識、統(tong)(tong)(tong)一(yi)(yi)宣傳(chuan)、統(tong)(tong)(tong)一(yi)(yi)折扣(kou)、統(tong)(tong)(tong)一(yi)(yi)氛圍，編織成一(yi)(yi)張廣泛的、立(li)體的全民閱(yue)讀服務網，共同吹響“2021南國書(shu)香(xiang)節(jie)”集結號(hao)。

全(quan)(quan)省(sheng)分會(hui)場(chang)分布(bu)均衡(heng)，全(quan)(quan)面(mian)覆蓋市、區（縣），讓廣大(da)(da)群(qun)眾(zhong)實現零距(ju)離參展。展覽不(bu)僅注重主題聚(ju)焦，思想(xiang)引領，也注重大(da)(da)眾(zhong)閱(yue)讀，活(huo)動互動，只要廣大(da)(da)群(qun)眾(zhong)走進書(shu)店，走進圖書(shu)館(guan)，就可以近距(ju)離參與書(shu)香節豐富的閱(yue)讀活(huo)動。

全省(sheng)各地(di)分會(hui)場以新(xin)華(hua)書(shu)店(dian)、特色書(shu)店(dian)為閱(yue)(yue)讀(du)發散(san)點，同步設置“書(shu)香優選(xuan)”精(jing)品出版(ban)物(wu)(wu)專(zhuan)柜、廣東優秀(xiu)出版(ban)物(wu)(wu)專(zhuan)柜、中國出版(ban)集團優秀(xiu)出版(ban)物(wu)(wu)專(zhuan)柜，精(jing)選(xuan)一(yi)批大眾(zhong)精(jing)品、暢銷(xiao)經(jing)典、嶺(ling)南文化、地(di)方特色讀(du)物(wu)(wu)，為廣大群眾(zhong)提供(gong)閱(yue)(yue)讀(du)指(zhi)南。

書店廣泛聯結(jie)各行各業，通過閱讀活動串聯起機關、學校(xiao)、社區、企業，從(cong)而(er)調動全省各地廣大群眾(zhong)參與的積極性。

閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)融合本地特色(se)：廣(guang)(guang)(guang)(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)推(tui)出“聲入人心(xin)，紅(hong)動(dong)(dong)廣(guang)(guang)(guang)(guang)州(zhou)(zhou)”——尋找廣(guang)(guang)(guang)(guang)州(zhou)(zhou)最美(mei)“悅”讀(du)之(zhi)聲紅(hong)色(se)經典(dian)(dian)作品誦讀(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)映百年偉(wei)業”黨(dang)(dang)(dang)史學習教育主(zhu)題(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)中的鄉村變遷”圖(tu)書(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)與遠(yuan)方”基(ji)層文(wen)化巡回(hui)展(zhan)；河(he)源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)盲人聽(ting)書(shu)(shu)、聾啞人視聽(ting)閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“南粵沃土鑄偉(wei)業——中國(guo)(guo)共產黨(dang)(dang)(dang)在廣(guang)(guang)(guang)(guang)東(dong)”圖(tu)片展(zhan)；惠(hui)州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“不忘初心(xin)，傳(chuan)承薪(xin)火”主(zhu)題(ti)閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)；汕尾(wei)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)《熱土地上的紅(hong)飄帶》新(xin)書(shu)(shu)分(fen)享會；中山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)第三屆中山(shan)市(shi)(shi)(shi)(shi)經典(dian)(dian)誦讀(du)活(huo)(huo)動(dong)(dong)線下(xia)決賽；江門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)黨(dang)(dang)(dang)史、僑(qiao)(qiao)史故事(shi)分(fen)享會和僑(qiao)(qiao)鄉特色(se)文(wen)化展(zhan)示活(huo)(huo)動(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)紅(hong)色(se)主(zhu)題(ti)紀錄片展(zhan)播活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“唐詩氣(qi)度與民族自信”“儒家(jia)修(xiu)身”等主(zhu)題(ti)文(wen)化講堂；茂名(ming)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香暖(nuan)山(shan)區”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)全國(guo)(guo)“兩優一先(xian)”表(biao)彰大會肇慶代表(biao)閱(yue)(yue)讀(du)分(fen)享會；清遠(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“文(wen)明(ming)家(jia)風”書(shu)(shu)法巡展(zhan)；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“潮心(xin)向黨(dang)(dang)(dang)”潮州(zhou)(zhou)黨(dang)(dang)(dang)史印記檔案圖(tu)片展(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香家(jia)國(guo)(guo)情”讀(du)書(shu)(shu)主(zhu)題(ti)晚會；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香鄉村”公益贈(zeng)書(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書(shu)展，線(xian)(xian)上線(xian)(xian)下活動有(you)機融合

隨(sui)著閱(yue)讀(du)方(fang)式多樣化(hua)，南國書(shu)(shu)香(xiang)節(jie)進一步加強線(xian)(xian)(xian)上(shang)(shang)線(xian)(xian)(xian)下融合，搭(da)建“南國書(shu)(shu)香(xiang)節(jie)云平臺(tai)”，將線(xian)(xian)(xian)上(shang)(shang)展示、線(xian)(xian)(xian)上(shang)(shang)銷售、線(xian)(xian)(xian)上(shang)(shang)活動、線(xian)(xian)(xian)上(shang)(shang)公益和線(xian)(xian)(xian)下活動有機融合。廣(guang)大群眾不僅(jin)可(ke)以到(dao)分會場線(xian)(xian)(xian)下參(can)(can)展，也可(ke)以通過南國書(shu)(shu)香(xiang)節(jie)小(xiao)程(cheng)序(xu)、羊城書(shu)(shu)展小(xiao)程(cheng)序(xu)，在(zai)云端同享優(you)惠購書(shu)(shu)、參(can)(can)與閱(yue)讀(du)活動。

主題出版(ban)物(wu)展(zhan)銷(xiao)、“書(shu)香(xiang)優(you)選”精品(pin)出版(ban)物(wu)展(zhan)銷(xiao)、廣東優(you)秀出版(ban)物(wu)展(zhan)銷(xiao)、中國(guo)出版(ban)集團優(you)秀出版(ban)物(wu)展(zhan)銷(xiao)將(jiang)在“南(nan)國(guo)書(shu)香(xiang)節(jie)(jie)”小(xiao)程(cheng)序同步(bu)上線(xian)，全(quan)省分(fen)會場同步(bu)開設線(xian)上購書(shu)平臺，重點依托“新華通讀(du)”小(xiao)程(cheng)序，供全(quan)省廣大(da)群眾在線(xian)購書(shu)；同時，數十場新書(shu)分(fen)享會、論壇沙龍、閱讀(du)活(huo)動(dong)將(jiang)進行線(xian)上直播，并通過南(nan)國(guo)書(shu)香(xiang)節(jie)(jie)小(xiao)程(cheng)序全(quan)面發布(bu)，讓(rang)廣大(da)群眾打破距離界限，實現線(xian)上參(can)展(zhan)。

今年南國書(shu)(shu)(shu)(shu)香(xiang)節開啟云互動(dong)，打造“小書(shu)(shu)(shu)(shu)房(fang)，大世界(jie)”云平臺，百(bai)位名人作家走進自己(ji)的(de)書(shu)(shu)(shu)(shu)房(fang)或特色書(shu)(shu)(shu)(shu)店，通過云互動(dong)，向廣(guang)大群眾推薦(jian)好書(shu)(shu)(shu)(shu)，共同參與書(shu)(shu)(shu)(shu)香(xiang)節。來自廣(guang)東(dong)本(ben)土的(de)近百(bai)名文(wen)化名人、專家學者、作家、閱讀推廣(guang)人將(jiang)下沉到全省(sheng)分會場開展活(huo)動(dong)，通過講座、對(dui)談、沙龍、簽售等(deng)形式，圍繞紅色題(ti)材、嶺南文(wen)化、親子教育、生活(huo)方式等(deng)內容，深入書(shu)(shu)(shu)(shu)店一線，與廣(guang)大群眾面對(dui)面交(jiao)流。

優惠遍基(ji)層(ceng)，多措并舉提高惠民滲透力

今年(nian)南(nan)國書香(xiang)(xiang)節繼續發揮“全(quan)民(min)閱讀(du)主陣地(di)”作用，向(xiang)全(quan)省廣大(da)群眾推出便民(min)惠(hui)民(min)舉措，通過文化惠(hui)民(min)助推全(quan)民(min)閱讀(du)。全(quan)省分(fen)會(hui)場(chang)同步推出全(quan)場(chang)圖(tu)書八折(zhe)(zhe)優惠(hui)，“書香(xiang)(xiang)之夜”專場(chang)圖(tu)書限時(shi)七折(zhe)(zhe)優惠(hui)。

全省各地分(fen)會場推出(chu)多(duo)項惠(hui)民活動。在(zai)廣(guang)州分(fen)會場，讀(du)者(zhe)到(dao)指定書(shu)(shu)(shu)店（四(si)閱(yue)書(shu)(shu)(shu)店·東(dong)湖店、四(si)閱(yue)書(shu)(shu)(shu)店·琶洲店、楠(nan)楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)城(cheng)、北京路教材(cai)書(shu)(shu)(shu)店、吾悅(yue)青年(nian)文(wen)化空(kong)間）購書(shu)(shu)(shu)，除享受(shou)8折(zhe)優(you)(you)(you)惠(hui)以外，還(huan)可(ke)疊加享受(shou)工(gong)銀專項優(you)(you)(you)惠(hui)。讀(du)者(zhe)使用工(gong)銀e生活APP掃碼支付（需綁(bang)定廣(guang)州地區工(gong)銀信用卡），可(ke)享5折(zhe)優(you)(you)(you)惠(hui)，最高單筆優(you)(you)(you)惠(hui)金(jin)額可(ke)達50元(yuan)。活動期間每位讀(du)者(zhe)可(ke)享受(shou)2次優(you)(you)(you)惠(hui)，優(you)(you)(you)惠(hui)名額有限，先到(dao)先得。在(zai)“羊城(cheng)書(shu)(shu)(shu)展(zhan)”小程序，將上線“清(qing)空(kong)100位讀(du)者(zhe)購物車”活動，連續10天隨機抽取10位提供限額500元(yuan)范圍(wei)內(nei)清(qing)空(kong)購物車的免單福利，實(shi)實(shi)在(zai)在(zai)優(you)(you)(you)惠(hui)于民。

在中山(shan)分會場(chang)，“中山(shan)書(shu)(shu)(shu)展”云(yun)平(ping)臺將(jiang)發(fa)(fa)放15萬(wan)電(dian)子(zi)購書(shu)(shu)(shu)券(quan)；江門分會場(chang)則通過(guo)“文(wen)化惠(hui)民，云(yun)上共享(xiang)”黨史答題抽獎小程序發(fa)(fa)放8萬(wan)元(yuan)(yuan)電(dian)子(zi)購書(shu)(shu)(shu)券(quan)；湛江分會場(chang)將(jiang)通過(guo)“嶺南書(shu)(shu)(shu)香”微(wei)信(xin)(xin)公眾(zhong)號、“視聽湛江”APP、“湛江發(fa)(fa)布”微(wei)信(xin)(xin)公眾(zhong)號等(deng)平(ping)臺發(fa)(fa)放10萬(wan)元(yuan)(yuan)電(dian)子(zi)購書(shu)(shu)(shu)券(quan)；茂名分會場(chang)則向當地新華書(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)館及(ji)市區4家民營書(shu)(shu)(shu)店的讀者發(fa)(fa)放10萬(wan)元(yuan)(yuan)購書(shu)(shu)(shu)券(quan)；云(yun)浮分會場(chang)將(jiang)通過(guo)“云(yun)報(bao)商城”派(pai)發(fa)(fa)電(dian)子(zi)購書(shu)(shu)(shu)券(quan)，同時派(pai)發(fa)(fa)紙(zhi)質購書(shu)(shu)(shu)券(quan)，總額10萬(wan)元(yuan)(yuan)。

公益暖人心(xin)，形式創新助推閱讀(du)服務多(duo)元化

書(shu)(shu)(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛(fo)山(shan)市(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)、揭(jie)陽(yang)市(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)、縣(xian)公共圖書(shu)(shu)(shu)館(guan)與當(dang)地(di)新華書(shu)(shu)(shu)店(dian)聯(lian)合舉辦(ban)“你選書(shu)(shu)(shu)，我(wo)買單”活動，凡持有當(dang)地(di)圖書(shu)(shu)(shu)館(guan)借(jie)閱卡的(de)廣大群眾，憑借(jie)閱卡可在(zai)當(dang)地(di)指(zhi)定書(shu)(shu)(shu)店(dian)或圖書(shu)(shu)(shu)館(guan)自選圖書(shu)(shu)(shu)進行(xing)借(jie)閱。

今年(nian)，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)售(shou)(shou)書(shu)活動(dong)(dong)成為(wei)南(nan)國書(shu)香(xiang)節的重點公益活動(dong)(dong)，各(ge)地(di)分會場將在全省鄉(xiang)(xiang)鎮(zhen)輪流(liu)開(kai)展流(liu)動(dong)(dong)售(shou)(shou)書(shu)活動(dong)(dong)，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)售(shou)(shou)書(shu)活動(dong)(dong)由各(ge)市縣新(xin)華書(shu)店具體(ti)(ti)開(kai)展，潮南(nan)購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)(xin)、博(bo)羅書(shu)城、陽山購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)(xin)、江門(men)購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)(xin)、連(lian)州購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)(xin)、江南(nan)購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)(xin)、新(xin)興(xing)購(gou)(gou)書(shu)中(zhong)(zhong)心(xin)(xin)等(deng)數(shu)十家新(xin)華書(shu)店，將陸(lu)續舉(ju)辦流(liu)動(dong)(dong)售(shou)(shou)書(shu)，把“鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)售(shou)(shou)書(shu)車(che)”開(kai)到偏(pian)遠鄉(xiang)(xiang)鎮(zhen)，滿足農(nong)村(cun)群(qun)眾(zhong)精神文化(hua)需求，助力鄉(xiang)(xiang)村(cun)文化(hua)振興(xing)。

防控(kong)不放松，守好(hao)成果(guo)營造安全參(can)展環境