2021南國(guo)書(shu)(shu)香(xiang)節于8月(yue)20-30日(ri)舉辦。在常(chang)態化疫情防控下，本屆南國(guo)書(shu)(shu)香(xiang)節采用(yong)“線上線下結合、全省(sheng)(sheng)各級(ji)聯(lian)動(dong)、分(fen)散同(tong)期(qi)辦展(zhan)(zhan)”的(de)形式開展(zhan)(zhan)，全省(sheng)(sheng)范(fan)圍(wei)內設立的(de)321個分(fen)會場(chang)將同(tong)頻共振(zhen)，聯(lian)袂唱響閱讀(du)協奏(zou)曲(qu)——超(chao)20萬種(zhong)參展(zhan)(zhan)圖書(shu)(shu)線上線下同(tong)步展(zhan)(zhan)示(shi)，200多名文化名家(jia)或踏足南粵，或做客云(yun)端(duan)，464場(chang)次文化活動(dong)潤澤嶺南，一場(chang)大眾化、多元(yuan)化、立體(ti)化的(de)文化盛(sheng)宴將在八月(yue)盛(sheng)夏掀起滿城(cheng)書(shu)(shu)香(xiang)。

聚焦(jiao)新時代，透過出版看百年輝煌(huang)成就(jiu)

今年是(shi)中國(guo)共產(chan)黨成立100周(zhou)年，也是(shi)我國(guo)進入(ru)“十四五”規劃(hua)、乘勢而上開(kai)啟全面建設社會主義(yi)現(xian)代(dai)化國(guo)家新征(zheng)程、向第二個百年奮斗目標進軍的開(kai)局(ju)之年。

2021南國書香節以“閱(yue)讀點(dian)亮前行的路”為年度(du)口號，匯(hui)集主(zhu)題(ti)出(chu)版(ban)重(zhong)點(dian)出(chu)版(ban)物(wu)，在全省范圍內集中展(zhan)(zhan)示展(zhan)(zhan)銷習近平新時代中國特(te)色社(she)(she)會(hui)主(zhu)義思(si)想出(chu)版(ban)成果，重(zhong)點(dian)展(zhan)(zhan)示黨史、新中國史、改(gai)革開放史、社(she)(she)會(hui)主(zhu)義發展(zhan)(zhan)史等(deng)主(zhu)題(ti)出(chu)版(ban)物(wu)，展(zhan)(zhan)示弘揚民族(zu)精神、歌頌改(gai)革成果、宣傳典型(xing)事跡的優秀作品，為廣(guang)大群眾呈(cheng)現有(you)高度(du)、有(you)深度(du)的主(zhu)題(ti)佳作。

全省分會(hui)場(chang)同步設(she)立“主題(ti)(ti)出(chu)版物(wu)(wu)專柜(ju)”，開啟(qi)線下聯(lian)展(zhan)(zhan)，筑成百店(dian)百部紅色經典圖(tu)書獻禮方陣，集中展(zhan)(zhan)示展(zhan)(zhan)銷《習(xi)近平談治國(guo)理政》《中國(guo)共(gong)產黨簡史(shi)(shi)》《新征程面對(dui)面》等重大主題(ti)(ti)出(chu)版物(wu)(wu)和黨史(shi)(shi)學習(xi)教育(yu)讀物(wu)(wu)，全面展(zhan)(zhan)示進入新時代黨和國(guo)家各項(xiang)事(shi)業取得(de)的(de)歷史(shi)(shi)性成就(jiu)、發生(sheng)的(de)歷史(shi)(shi)性變(bian)革，回顧百年歷程，展(zhan)(zhan)現輝煌成就(jiu)，引發廣大群眾共(gong)鳴(ming)。

同時，各分會場(chang)集中(zhong)開(kai)展(zhan)主(zhu)題出版(ban)物首發(fa)儀式(shi)、“紅色文(wen)化輕騎兵”、“重(zhong)溫紅色記(ji)憶(yi)”等紅色題材閱讀互動活動。

吹響集結號，全省321個(ge)分會(hui)場(chang)聯展聯動

本屆南國書香節進(jin)一步(bu)深耕(geng)全(quan)民閱(yue)讀(du)，厚植文(wen)化根基，著力拓寬(kuan)全(quan)民參展(zhan)的(de)(de)幅度、延伸全(quan)民觀展(zhan)的(de)(de)廣度、加大全(quan)民優惠的(de)(de)力度、掀起全(quan)民閱(yue)讀(du)的(de)(de)熱度，立足“挖(wa)掘地方(fang)優勢(shi)、辦出地方(fang)特色”，在全(quan)省設置321個(ge)分會場。

各分會場統(tong)一(yi)標識(shi)、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織(zhi)成(cheng)一(yi)張廣泛的、立體的全民閱讀服(fu)務網，共同吹響“2021南國書香(xiang)節(jie)”集結(jie)號(hao)。

全省分(fen)會場分(fen)布均衡，全面覆蓋市、區（縣(xian)），讓廣大(da)群眾(zhong)實現零距離(li)參展。展覽不(bu)僅注重主題聚焦(jiao)，思想引領，也注重大(da)眾(zhong)閱讀，活動互(hu)動，只要廣大(da)群眾(zhong)走進(jin)書店，走進(jin)圖書館，就可以近距離(li)參與(yu)書香節(jie)豐富(fu)的閱讀活動。

全(quan)省各地分會場(chang)以新華書(shu)(shu)店、特色書(shu)(shu)店為(wei)閱讀(du)發散點(dian)，同(tong)步(bu)設置“書(shu)(shu)香優選”精(jing)品(pin)出版物專(zhuan)柜、廣東優秀(xiu)出版物專(zhuan)柜、中國(guo)出版集團優秀(xiu)出版物專(zhuan)柜，精(jing)選一批大眾精(jing)品(pin)、暢銷(xiao)經(jing)典、嶺南文化、地方特色讀(du)物，為(wei)廣大群(qun)眾提供閱讀(du)指南。

書店(dian)廣泛聯結各行各業(ye)，通過閱讀活動串聯起機(ji)關、學校、社區(qu)、企(qi)業(ye)，從(cong)而(er)調(diao)動全省各地廣大群眾參與(yu)的(de)積極性。

閱(yue)讀(du)活(huo)(huo)動融合本地特(te)色(se)：廣州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)推(tui)出“聲入人心，紅(hong)動廣州(zhou)(zhou)(zhou)”——尋找廣州(zhou)(zhou)(zhou)最美“悅(yue)”讀(du)之聲紅(hong)色(se)經典作(zuo)品誦讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業”黨(dang)(dang)史(shi)學習教(jiao)育主(zhu)題(ti)展(zhan)；汕頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)的鄉村(cun)變遷”圖書(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)與遠方”基(ji)層文化(hua)巡回展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)、聾(long)啞人視聽閱(yue)讀(du)活(huo)(huo)動；梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉業——中(zhong)國(guo)共產黨(dang)(dang)在廣東”圖片展(zhan)；惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘(wang)初心，傳承薪火(huo)”主(zhu)題(ti)閱(yue)讀(du)活(huo)(huo)動；汕尾(wei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的紅(hong)飄(piao)帶》新書(shu)(shu)(shu)分(fen)享(xiang)會(hui)(hui)；中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)經典誦讀(du)活(huo)(huo)動線(xian)下決(jue)賽(sai)；江門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)(dang)史(shi)、僑史(shi)故事分(fen)享(xiang)會(hui)(hui)和僑鄉特(te)色(se)文化(hua)展(zhan)示活(huo)(huo)動；陽江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)題(ti)紀錄片展(zhan)播活(huo)(huo)動；湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩(shi)氣度與民族自信”“儒家(jia)修身”等主(zhu)題(ti)文化(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香暖山區”捐書(shu)(shu)(shu)活(huo)(huo)動；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一先(xian)”表彰(zhang)大會(hui)(hui)肇慶代表閱(yue)讀(du)分(fen)享(xiang)會(hui)(hui)；清遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文明(ming)家(jia)風”書(shu)(shu)(shu)法巡展(zhan)；潮州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心向黨(dang)(dang)”潮州(zhou)(zhou)(zhou)黨(dang)(dang)史(shi)印記檔案圖片展(zhan)；揭(jie)陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香家(jia)國(guo)情(qing)”讀(du)書(shu)(shu)(shu)主(zhu)題(ti)晚會(hui)(hui)；云(yun)浮市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉村(cun)”公益贈書(shu)(shu)(shu)活(huo)(huo)動。

立面(mian)觀書展，線(xian)上線(xian)下活動有機融合

隨著閱讀方式(shi)多樣化(hua)，南(nan)(nan)國(guo)書(shu)香節進一步加(jia)強線(xian)上線(xian)下融合，搭建“南(nan)(nan)國(guo)書(shu)香節云平臺”，將線(xian)上展示、線(xian)上銷售、線(xian)上活動(dong)、線(xian)上公益(yi)和(he)線(xian)下活動(dong)有機融合。廣大群(qun)眾不(bu)僅(jin)可(ke)以(yi)到分會(hui)場線(xian)下參(can)展，也可(ke)以(yi)通過南(nan)(nan)國(guo)書(shu)香節小(xiao)程(cheng)序、羊城(cheng)書(shu)展小(xiao)程(cheng)序，在云端同享(xiang)優惠購書(shu)、參(can)與閱讀活動(dong)。

主題(ti)出(chu)版(ban)(ban)物展銷(xiao)(xiao)、“書(shu)香優(you)選”精(jing)品出(chu)版(ban)(ban)物展銷(xiao)(xiao)、廣(guang)(guang)東優(you)秀(xiu)出(chu)版(ban)(ban)物展銷(xiao)(xiao)、中國(guo)出(chu)版(ban)(ban)集團優(you)秀(xiu)出(chu)版(ban)(ban)物展銷(xiao)(xiao)將(jiang)在“南國(guo)書(shu)香節”小(xiao)程(cheng)(cheng)序同(tong)步上線(xian)(xian)，全(quan)省分會(hui)場(chang)(chang)同(tong)步開設(she)線(xian)(xian)上購書(shu)平臺，重點(dian)依托(tuo)“新華通讀(du)”小(xiao)程(cheng)(cheng)序，供(gong)全(quan)省廣(guang)(guang)大群眾(zhong)在線(xian)(xian)購書(shu)；同(tong)時，數十場(chang)(chang)新書(shu)分享(xiang)會(hui)、論壇沙(sha)龍、閱讀(du)活動將(jiang)進行線(xian)(xian)上直播(bo)，并(bing)通過南國(guo)書(shu)香節小(xiao)程(cheng)(cheng)序全(quan)面發布，讓廣(guang)(guang)大群眾(zhong)打破距離界限，實現線(xian)(xian)上參展。

今年南國書(shu)香節開啟(qi)云互動，打造“小書(shu)房，大(da)(da)世界”云平臺，百(bai)位(wei)名(ming)(ming)人(ren)(ren)作家(jia)走進自(zi)己的(de)書(shu)房或特色(se)書(shu)店，通(tong)過(guo)云互動，向廣(guang)(guang)大(da)(da)群眾(zhong)推薦好(hao)書(shu)，共(gong)同參與書(shu)香節。來(lai)自(zi)廣(guang)(guang)東本土的(de)近百(bai)名(ming)(ming)文化名(ming)(ming)人(ren)(ren)、專家(jia)學(xue)者、作家(jia)、閱讀推廣(guang)(guang)人(ren)(ren)將(jiang)下沉到全省分會場開展活動，通(tong)過(guo)講座(zuo)、對談、沙龍、簽售等形式，圍繞紅(hong)色(se)題材、嶺南文化、親子教育(yu)、生活方(fang)式等內容，深入書(shu)店一線，與廣(guang)(guang)大(da)(da)群眾(zhong)面對面交流。

優惠遍基層(ceng)，多措并(bing)舉提(ti)高(gao)惠民(min)滲透力

今年南國書(shu)香(xiang)節繼續發揮“全民閱讀主陣地(di)”作(zuo)用，向全省廣大群(qun)眾(zhong)推(tui)出(chu)便民惠民舉措(cuo)，通過(guo)文化(hua)惠民助推(tui)全民閱讀。全省分會場同步(bu)推(tui)出(chu)全場圖(tu)書(shu)八(ba)折優(you)惠，“書(shu)香(xiang)之夜”專場圖(tu)書(shu)限時七折優(you)惠。

全省各(ge)地分會(hui)場推出多項惠民活動。在(zai)廣(guang)州分會(hui)場，讀(du)者到指定(ding)書(shu)(shu)店(dian)（四(si)閱書(shu)(shu)店(dian)·東湖(hu)店(dian)、四(si)閱書(shu)(shu)店(dian)·琶洲店(dian)、楠楓書(shu)(shu)院、新(xin)塘書(shu)(shu)城(cheng)(cheng)、江高書(shu)(shu)城(cheng)(cheng)、北京路教(jiao)材書(shu)(shu)店(dian)、吾悅青年文化空間）購書(shu)(shu)，除享(xiang)(xiang)受8折優(you)惠以外，還可(ke)疊加享(xiang)(xiang)受工(gong)銀專項優(you)惠。讀(du)者使用工(gong)銀e生活APP掃碼支付(fu)（需綁定(ding)廣(guang)州地區工(gong)銀信(xin)用卡(ka)），可(ke)享(xiang)(xiang)5折優(you)惠，最(zui)高單筆優(you)惠金額可(ke)達50元。活動期間每位(wei)讀(du)者可(ke)享(xiang)(xiang)受2次優(you)惠，優(you)惠名額有(you)限，先(xian)到先(xian)得。在(zai)“羊城(cheng)(cheng)書(shu)(shu)展”小(xiao)程(cheng)序，將上(shang)線“清空100位(wei)讀(du)者購物車”活動，連續10天隨機(ji)抽取10位(wei)提供限額500元范圍內清空購物車的免單福(fu)利，實實在(zai)在(zai)優(you)惠于民。

在中山(shan)分(fen)會場(chang)，“中山(shan)書(shu)(shu)(shu)(shu)展”云平臺將(jiang)發(fa)放(fang)(fang)15萬電(dian)(dian)子購書(shu)(shu)(shu)(shu)券(quan)(quan)；江(jiang)門分(fen)會場(chang)則通過(guo)“文(wen)化惠民，云上共享”黨史答題抽獎小程序發(fa)放(fang)(fang)8萬元(yuan)電(dian)(dian)子購書(shu)(shu)(shu)(shu)券(quan)(quan)；湛江(jiang)分(fen)會場(chang)將(jiang)通過(guo)“嶺南(nan)書(shu)(shu)(shu)(shu)香”微信公眾號、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)布”微信公眾號等平臺發(fa)放(fang)(fang)10萬元(yuan)電(dian)(dian)子購書(shu)(shu)(shu)(shu)券(quan)(quan)；茂(mao)名分(fen)會場(chang)則向當地(di)新(xin)華書(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)(shu)店的讀者發(fa)放(fang)(fang)10萬元(yuan)購書(shu)(shu)(shu)(shu)券(quan)(quan)；云浮(fu)分(fen)會場(chang)將(jiang)通過(guo)“云報商(shang)城(cheng)”派發(fa)電(dian)(dian)子購書(shu)(shu)(shu)(shu)券(quan)(quan)，同時派發(fa)紙(zhi)質購書(shu)(shu)(shu)(shu)券(quan)(quan)，總額(e)10萬元(yuan)。

公(gong)益(yi)暖人心(xin)，形式創新助(zhu)推閱(yue)讀服(fu)務多元化

書香節(jie)期(qi)間，廣(guang)州(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮(chao)州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公(gong)共圖(tu)書館與當地(di)新華(hua)書店聯(lian)合(he)舉(ju)辦“你選(xuan)書，我買單(dan)”活(huo)動，凡持(chi)有當地(di)圖(tu)書館借閱(yue)卡的廣(guang)大(da)群眾，憑借閱(yue)卡可在當地(di)指定書店或(huo)圖(tu)書館自選(xuan)圖(tu)書進行借閱(yue)。

今年，鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)成為南(nan)國書(shu)(shu)(shu)(shu)香節(jie)的重點公益(yi)活(huo)動(dong)，各(ge)地(di)分會場將在(zai)全省(sheng)鄉(xiang)鎮輪(lun)流開展(zhan)流動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)由各(ge)市縣新(xin)華書(shu)(shu)(shu)(shu)店具體開展(zhan)，潮(chao)南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、博(bo)羅(luo)書(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)門購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、連州購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)、新(xin)興購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)等數(shu)十家新(xin)華書(shu)(shu)(shu)(shu)店，將陸續舉(ju)辦流動(dong)售(shou)書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流動(dong)售(shou)書(shu)(shu)(shu)(shu)車”開到偏(pian)遠鄉(xiang)鎮，滿(man)足農村(cun)群眾(zhong)精神文化(hua)需求，助力鄉(xiang)村(cun)文化(hua)振興。

防(fang)控不放松，守好成果營造(zao)安(an)全參展環境(jing)