2021南國(guo)書香節(jie)于8月20-30日舉辦。在常態化(hua)(hua)疫(yi)情(qing)防控(kong)下(xia)，本(ben)屆南國(guo)書香節(jie)采用“線上線下(xia)結合、全省(sheng)各級聯動、分(fen)散同(tong)期(qi)辦展(zhan)”的形式開(kai)展(zhan)，全省(sheng)范(fan)圍內設(she)立的321個分(fen)會場(chang)(chang)將(jiang)同(tong)頻共振，聯袂(mei)唱(chang)響(xiang)閱讀協奏(zou)曲——超20萬種參展(zhan)圖(tu)書線上線下(xia)同(tong)步展(zhan)示(shi)，200多名文(wen)(wen)化(hua)(hua)名家(jia)或(huo)(huo)踏足南粵，或(huo)(huo)做客云端，464場(chang)(chang)次文(wen)(wen)化(hua)(hua)活動潤澤嶺南，一場(chang)(chang)大眾化(hua)(hua)、多元化(hua)(hua)、立體化(hua)(hua)的文(wen)(wen)化(hua)(hua)盛宴將(jiang)在八月盛夏掀(xian)起(qi)滿城書香。

聚焦(jiao)新時代，透過(guo)出版看百年輝煌成(cheng)就

今年(nian)是(shi)中國共(gong)產(chan)黨成(cheng)立100周(zhou)年(nian)，也是(shi)我(wo)國進入“十四五”規劃、乘勢而上(shang)開啟(qi)全面建設(she)社會主義現代化國家新征程(cheng)、向第二個(ge)百年(nian)奮斗目標進軍的開局之年(nian)。

2021南國(guo)書香節以“閱讀點(dian)(dian)亮前行(xing)的路”為年度(du)口號(hao)，匯(hui)集(ji)(ji)主(zhu)題出(chu)版(ban)重(zhong)點(dian)(dian)出(chu)版(ban)物(wu)(wu)，在(zai)全省(sheng)范圍內(nei)集(ji)(ji)中展(zhan)示(shi)展(zhan)銷習(xi)近平新時代中國(guo)特色社(she)會主(zhu)義(yi)思(si)想出(chu)版(ban)成(cheng)果(guo)，重(zhong)點(dian)(dian)展(zhan)示(shi)黨史、新中國(guo)史、改革(ge)開(kai)放史、社(she)會主(zhu)義(yi)發展(zhan)史等主(zhu)題出(chu)版(ban)物(wu)(wu)，展(zhan)示(shi)弘揚民(min)族精神(shen)、歌頌改革(ge)成(cheng)果(guo)、宣傳典型事跡的優秀作品，為廣大群眾呈現有(you)高度(du)、有(you)深度(du)的主(zhu)題佳(jia)作。

全省分會場同步設(she)立“主題出(chu)版物(wu)(wu)專柜”，開(kai)啟線下聯展，筑(zhu)成百(bai)店百(bai)部紅色(se)經典圖(tu)書獻(xian)禮方(fang)陣，集(ji)中(zhong)展示展銷《習近平談治國理政》《中(zhong)國共產黨(dang)(dang)簡(jian)史》《新征程(cheng)面(mian)對(dui)面(mian)》等重大(da)主題出(chu)版物(wu)(wu)和(he)黨(dang)(dang)史學習教育讀物(wu)(wu)，全面(mian)展示進入新時代黨(dang)(dang)和(he)國家各項事(shi)業取(qu)得的(de)歷(li)史性成就(jiu)、發生的(de)歷(li)史性變革，回顧百(bai)年(nian)歷(li)程(cheng)，展現輝煌成就(jiu)，引發廣大(da)群眾共鳴(ming)。

同(tong)時，各(ge)分會(hui)場集(ji)中開展主題出(chu)版物首發儀式、“紅色(se)文化輕騎兵”、“重溫(wen)紅色(se)記(ji)憶”等紅色(se)題材閱讀互動(dong)活動(dong)。

吹響(xiang)集結號，全(quan)省321個分會(hui)場聯展聯動(dong)

本(ben)屆南國(guo)書(shu)香(xiang)節(jie)進一步深耕(geng)全(quan)(quan)民(min)(min)(min)閱讀，厚植(zhi)文化根基，著力(li)拓寬全(quan)(quan)民(min)(min)(min)參展的(de)幅(fu)度、延(yan)伸全(quan)(quan)民(min)(min)(min)觀展的(de)廣度、加大全(quan)(quan)民(min)(min)(min)優(you)惠(hui)的(de)力(li)度、掀起全(quan)(quan)民(min)(min)(min)閱讀的(de)熱(re)度，立足(zu)“挖(wa)掘地方優(you)勢、辦(ban)出(chu)地方特色”，在全(quan)(quan)省設(she)置321個分(fen)會(hui)場。

各分會場(chang)統一(yi)標識、統一(yi)宣傳、統一(yi)折扣(kou)、統一(yi)氛圍，編織成一(yi)張廣泛的、立體的全民閱(yue)讀(du)服務網，共同吹響“2021南國書(shu)香節(jie)”集結(jie)號。

全(quan)省分會場(chang)分布均衡，全(quan)面覆蓋市、區（縣），讓廣(guang)大群眾(zhong)(zhong)實現零距(ju)離參(can)展。展覽不僅注重(zhong)主(zhu)題聚焦，思想引領，也注重(zhong)大眾(zhong)(zhong)閱讀，活動(dong)互(hu)動(dong)，只(zhi)要廣(guang)大群眾(zhong)(zhong)走進書店，走進圖書館，就可以近距(ju)離參(can)與書香節豐(feng)富的閱讀活動(dong)。

全省各地分(fen)會(hui)場以新(xin)華書(shu)(shu)店、特色書(shu)(shu)店為閱讀發散(san)點，同步設置(zhi)“書(shu)(shu)香(xiang)優(you)選(xuan)”精(jing)(jing)品出(chu)(chu)版物(wu)專柜、廣東(dong)優(you)秀(xiu)出(chu)(chu)版物(wu)專柜、中國出(chu)(chu)版集團(tuan)優(you)秀(xiu)出(chu)(chu)版物(wu)專柜，精(jing)(jing)選(xuan)一批大眾(zhong)精(jing)(jing)品、暢銷經典、嶺南(nan)文化、地方特色讀物(wu)，為廣大群眾(zhong)提供閱讀指南(nan)。

書店廣泛聯(lian)(lian)結各行各業，通過閱讀活(huo)動串聯(lian)(lian)起(qi)機(ji)關、學校(xiao)、社區、企業，從而調動全省各地廣大群眾參與的積極性。

閱(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)融合本地特(te)(te)色(se)：廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)推(tui)出“聲入人(ren)心，紅(hong)(hong)動(dong)(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美“悅”讀(du)之聲紅(hong)(hong)色(se)經典(dian)作(zuo)品(pin)誦讀(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“書(shu)(shu)映百年偉業”黨(dang)史(shi)學(xue)習教育(yu)主(zhu)(zhu)題展(zhan)(zhan)；汕頭(tou)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“書(shu)(shu)中(zhong)的鄉村(cun)變遷(qian)”圖書(shu)(shu)展(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)與(yu)遠方(fang)”基層(ceng)文化巡回展(zhan)(zhan)；河(he)源市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)盲(mang)人(ren)聽書(shu)(shu)、聾啞人(ren)視聽閱(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“南粵沃土(tu)(tu)鑄偉業——中(zhong)國(guo)共產黨(dang)在廣東”圖片展(zhan)(zhan)；惠(hui)州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“不忘初(chu)心，傳承(cheng)薪(xin)火”主(zhu)(zhu)題閱(yue)讀(du)活(huo)(huo)動(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)《熱土(tu)(tu)地上的紅(hong)(hong)飄帶》新書(shu)(shu)分享會(hui)(hui)(hui)；中(zhong)山市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)(shi)經典(dian)誦讀(du)活(huo)(huo)動(dong)(dong)(dong)線下決賽(sai)；江門市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)黨(dang)史(shi)、僑史(shi)故事分享會(hui)(hui)(hui)和僑鄉特(te)(te)色(se)文化展(zhan)(zhan)示活(huo)(huo)動(dong)(dong)(dong)；陽江市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)紅(hong)(hong)色(se)主(zhu)(zhu)題紀錄片展(zhan)(zhan)播活(huo)(huo)動(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“唐詩氣度與(yu)民族自信”“儒家修身(shen)”等主(zhu)(zhu)題文化講堂(tang)；茂名市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“書(shu)(shu)香暖山區”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)全國(guo)“兩優一先”表彰大會(hui)(hui)(hui)肇慶(qing)代表閱(yue)讀(du)分享會(hui)(hui)(hui)；清遠市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“文明家風”書(shu)(shu)法巡展(zhan)(zhan)；潮(chao)(chao)州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“潮(chao)(chao)心向黨(dang)”潮(chao)(chao)州(zhou)(zhou)黨(dang)史(shi)印記檔案圖片展(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“書(shu)(shu)香家國(guo)情”讀(du)書(shu)(shu)主(zhu)(zhu)題晚會(hui)(hui)(hui)；云浮市(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)“書(shu)(shu)香鄉村(cun)”公益贈書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)。

立(li)面觀(guan)書(shu)展，線(xian)上線(xian)下活動(dong)有機融(rong)合(he)

隨著(zhu)閱(yue)讀(du)方式多(duo)樣化，南國(guo)(guo)書(shu)(shu)(shu)香節(jie)進一(yi)步加強線(xian)上(shang)線(xian)下(xia)融合，搭(da)建“南國(guo)(guo)書(shu)(shu)(shu)香節(jie)云平臺(tai)”，將(jiang)線(xian)上(shang)展示、線(xian)上(shang)銷售、線(xian)上(shang)活(huo)動、線(xian)上(shang)公益和線(xian)下(xia)活(huo)動有(you)機融合。廣大群眾(zhong)不(bu)僅可以到分會場線(xian)下(xia)參展，也可以通(tong)過南國(guo)(guo)書(shu)(shu)(shu)香節(jie)小(xiao)程(cheng)序、羊城書(shu)(shu)(shu)展小(xiao)程(cheng)序，在云端同享優惠(hui)購書(shu)(shu)(shu)、參與閱(yue)讀(du)活(huo)動。

主題出(chu)版(ban)(ban)物展(zhan)銷、“書(shu)香(xiang)優選”精(jing)品出(chu)版(ban)(ban)物展(zhan)銷、廣東優秀(xiu)出(chu)版(ban)(ban)物展(zhan)銷、中國出(chu)版(ban)(ban)集團優秀(xiu)出(chu)版(ban)(ban)物展(zhan)銷將在(zai)“南國書(shu)香(xiang)節”小程序同(tong)步上線，全省(sheng)分會場(chang)同(tong)步開設線上購書(shu)平(ping)臺，重(zhong)點依(yi)托“新華通讀(du)”小程序，供(gong)全省(sheng)廣大(da)群(qun)眾(zhong)在(zai)線購書(shu)；同(tong)時，數十場(chang)新書(shu)分享會、論壇沙龍、閱讀(du)活動(dong)將進行線上直播，并通過南國書(shu)香(xiang)節小程序全面發(fa)布，讓廣大(da)群(qun)眾(zhong)打破距離(li)界限，實現線上參展(zhan)。

今(jin)年南國(guo)書香節開啟(qi)云互(hu)(hu)動，打(da)造“小(xiao)書房，大(da)世界”云平臺(tai)，百(bai)位名人作家走進自己的書房或特色(se)書店，通過(guo)云互(hu)(hu)動，向廣(guang)大(da)群眾(zhong)推薦好(hao)書，共同參與(yu)書香節。來自廣(guang)東(dong)本土的近百(bai)名文化名人、專家學者(zhe)、作家、閱讀推廣(guang)人將(jiang)下沉(chen)到全(quan)省分會場開展活動，通過(guo)講座、對談、沙(sha)龍、簽(qian)售(shou)等(deng)(deng)形式(shi)(shi)，圍繞紅色(se)題材、嶺南文化、親(qin)子(zi)教育、生活方(fang)式(shi)(shi)等(deng)(deng)內容，深(shen)入(ru)書店一線，與(yu)廣(guang)大(da)群眾(zhong)面(mian)對面(mian)交流。

優惠遍(bian)基層，多(duo)措并舉提高惠民滲透力

今年南國書香節繼續發揮“全(quan)(quan)民(min)閱讀主陣地”作用，向全(quan)(quan)省廣大群眾推出便民(min)惠民(min)舉措，通過文(wen)化惠民(min)助推全(quan)(quan)民(min)閱讀。全(quan)(quan)省分(fen)會(hui)場同(tong)步推出全(quan)(quan)場圖書八折(zhe)優(you)(you)惠，“書香之夜”專場圖書限時(shi)七折(zhe)優(you)(you)惠。

全省各地分會場推出多項惠(hui)(hui)民活動。在(zai)廣(guang)州分會場，讀(du)(du)者(zhe)(zhe)到指定書(shu)(shu)店(dian)（四閱(yue)書(shu)(shu)店(dian)·東湖店(dian)、四閱(yue)書(shu)(shu)店(dian)·琶洲店(dian)、楠楓(feng)書(shu)(shu)院、新塘(tang)書(shu)(shu)城、江高(gao)書(shu)(shu)城、北京(jing)路教(jiao)材書(shu)(shu)店(dian)、吾悅青年文化(hua)空(kong)間）購書(shu)(shu)，除享受(shou)(shou)8折優(you)惠(hui)(hui)以外，還可(ke)疊(die)加(jia)享受(shou)(shou)工銀專項優(you)惠(hui)(hui)。讀(du)(du)者(zhe)(zhe)使用(yong)工銀e生活APP掃碼支付（需綁定廣(guang)州地區工銀信用(yong)卡(ka)），可(ke)享5折優(you)惠(hui)(hui)，最(zui)高(gao)單筆優(you)惠(hui)(hui)金額(e)可(ke)達50元(yuan)。活動期間每位讀(du)(du)者(zhe)(zhe)可(ke)享受(shou)(shou)2次(ci)優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名(ming)額(e)有限，先到先得。在(zai)“羊城書(shu)(shu)展(zhan)”小程(cheng)序，將上線(xian)“清空(kong)100位讀(du)(du)者(zhe)(zhe)購物車”活動，連續10天隨機抽取10位提供限額(e)500元(yuan)范圍內清空(kong)購物車的免單福(fu)利，實實在(zai)在(zai)優(you)惠(hui)(hui)于民。

在中山(shan)分(fen)會(hui)場(chang)，“中山(shan)書(shu)(shu)展(zhan)”云平臺將發(fa)放(fang)15萬電(dian)(dian)子(zi)購(gou)(gou)(gou)書(shu)(shu)券(quan)；江(jiang)門(men)分(fen)會(hui)場(chang)則(ze)通(tong)過(guo)“文化惠(hui)民(min)，云上共享”黨史答(da)題抽(chou)獎小程序發(fa)放(fang)8萬元(yuan)電(dian)(dian)子(zi)購(gou)(gou)(gou)書(shu)(shu)券(quan)；湛江(jiang)分(fen)會(hui)場(chang)將通(tong)過(guo)“嶺南(nan)書(shu)(shu)香”微信(xin)公眾(zhong)號、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)布(bu)”微信(xin)公眾(zhong)號等平臺發(fa)放(fang)10萬元(yuan)電(dian)(dian)子(zi)購(gou)(gou)(gou)書(shu)(shu)券(quan)；茂名(ming)分(fen)會(hui)場(chang)則(ze)向當地新華(hua)書(shu)(shu)店、市圖書(shu)(shu)館及市區(qu)4家民(min)營書(shu)(shu)店的讀者發(fa)放(fang)10萬元(yuan)購(gou)(gou)(gou)書(shu)(shu)券(quan)；云浮分(fen)會(hui)場(chang)將通(tong)過(guo)“云報商城”派(pai)發(fa)電(dian)(dian)子(zi)購(gou)(gou)(gou)書(shu)(shu)券(quan)，同時派(pai)發(fa)紙質購(gou)(gou)(gou)書(shu)(shu)券(quan)，總(zong)額10萬元(yuan)。

公益暖(nuan)人(ren)心(xin)，形式創新助推閱讀服務多(duo)元化

書(shu)(shu)香節期間(jian)，廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、江(jiang)門(men)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、縣公(gong)共圖(tu)書(shu)(shu)館與當地(di)新華(hua)書(shu)(shu)店(dian)聯合舉辦“你選(xuan)書(shu)(shu)，我買單”活(huo)動，凡(fan)持有當地(di)圖(tu)書(shu)(shu)館借閱(yue)卡的廣(guang)大(da)群眾，憑借閱(yue)卡可在當地(di)指定書(shu)(shu)店(dian)或圖(tu)書(shu)(shu)館自選(xuan)圖(tu)書(shu)(shu)進行借閱(yue)。

今年(nian)，鄉鎮(zhen)流(liu)動售(shou)書(shu)(shu)(shu)(shu)活動成為南國書(shu)(shu)(shu)(shu)香節的重點公益活動，各(ge)地分會場將在全省(sheng)鄉鎮(zhen)輪流(liu)開(kai)展流(liu)動售(shou)書(shu)(shu)(shu)(shu)活動，鄉鎮(zhen)流(liu)動售(shou)書(shu)(shu)(shu)(shu)活動由(you)各(ge)市(shi)縣新華書(shu)(shu)(shu)(shu)店(dian)具體(ti)開(kai)展，潮(chao)南購(gou)書(shu)(shu)(shu)(shu)中心(xin)、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中心(xin)、江門購(gou)書(shu)(shu)(shu)(shu)中心(xin)、連州購(gou)書(shu)(shu)(shu)(shu)中心(xin)、江南購(gou)書(shu)(shu)(shu)(shu)中心(xin)、新興(xing)購(gou)書(shu)(shu)(shu)(shu)中心(xin)等數十家新華書(shu)(shu)(shu)(shu)店(dian)，將陸(lu)續舉辦(ban)流(liu)動售(shou)書(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)流(liu)動售(shou)書(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)，滿(man)足農村(cun)群(qun)眾精神文(wen)(wen)化(hua)需求，助力鄉村(cun)文(wen)(wen)化(hua)振興(xing)。

防控不放松，守好成果營(ying)造安全參展(zhan)環境