2021南(nan)國(guo)(guo)書(shu)香(xiang)節于8月20-30日舉辦(ban)。在(zai)常態化(hua)(hua)疫情防(fang)控下，本屆南(nan)國(guo)(guo)書(shu)香(xiang)節采用“線上(shang)線下結合、全省(sheng)各級聯動、分(fen)散同(tong)(tong)期辦(ban)展(zhan)”的(de)形式開(kai)展(zhan)，全省(sheng)范(fan)圍內設立(li)的(de)321個(ge)分(fen)會場(chang)(chang)將同(tong)(tong)頻共振，聯袂唱響閱(yue)讀協奏曲——超(chao)20萬種(zhong)參展(zhan)圖書(shu)線上(shang)線下同(tong)(tong)步展(zhan)示，200多(duo)名(ming)文(wen)化(hua)(hua)名(ming)家或踏足南(nan)粵，或做客云端，464場(chang)(chang)次(ci)文(wen)化(hua)(hua)活動潤澤(ze)嶺南(nan)，一場(chang)(chang)大(da)眾(zhong)化(hua)(hua)、多(duo)元化(hua)(hua)、立(li)體(ti)化(hua)(hua)的(de)文(wen)化(hua)(hua)盛(sheng)宴(yan)將在(zai)八月盛(sheng)夏掀(xian)起(qi)滿城書(shu)香(xiang)。

聚焦新(xin)時代，透過出版看百年輝煌成就(jiu)

今(jin)年(nian)是中(zhong)國共產黨(dang)成立100周(zhou)年(nian)，也是我國進(jin)(jin)入“十四五”規劃、乘勢(shi)而上開啟(qi)全面建設社會(hui)主義現代化國家新征程、向第二個(ge)百(bai)年(nian)奮(fen)斗目標(biao)進(jin)(jin)軍(jun)的開局之年(nian)。

2021南國書香節以“閱讀點(dian)亮(liang)前行的(de)路”為年度(du)口(kou)號，匯(hui)集主題(ti)出版重(zhong)點(dian)出版物，在全(quan)省(sheng)范圍內集中(zhong)展示(shi)展銷習近平(ping)新時代中(zhong)國特(te)色社(she)會主義(yi)思想出版成果，重(zhong)點(dian)展示(shi)黨(dang)史、新中(zhong)國史、改革開放(fang)史、社(she)會主義(yi)發展史等主題(ti)出版物，展示(shi)弘揚民族精神、歌頌(song)改革成果、宣傳典型事跡的(de)優秀作(zuo)品，為廣大(da)群眾呈(cheng)現有高度(du)、有深度(du)的(de)主題(ti)佳作(zuo)。

全(quan)省分會場同步設立(li)“主題出(chu)版(ban)物(wu)專柜”，開啟線下聯展，筑成(cheng)百店百部紅色經典(dian)圖書獻禮方陣(zhen)，集中展示展銷《習近平談治國(guo)理政》《中國(guo)共產黨簡史(shi)》《新征程面對(dui)面》等重大主題出(chu)版(ban)物(wu)和黨史(shi)學習教育讀(du)物(wu)，全(quan)面展示進(jin)入新時代(dai)黨和國(guo)家各項事業(ye)取(qu)得的歷(li)史(shi)性成(cheng)就、發生的歷(li)史(shi)性變革，回顧百年歷(li)程，展現(xian)輝煌成(cheng)就，引發廣大群(qun)眾共鳴。

同時，各分會場集中(zhong)開展主(zhu)題出版物(wu)首發儀式、“紅(hong)色(se)(se)文化輕騎(qi)兵”、“重溫(wen)紅(hong)色(se)(se)記憶”等紅(hong)色(se)(se)題材閱讀互動(dong)活(huo)動(dong)。

吹響集結號，全省321個分(fen)會場(chang)聯(lian)展聯(lian)動

本屆(jie)南國書香節進一步(bu)深耕全(quan)民閱(yue)讀(du)，厚植文化(hua)根基(ji)，著力(li)拓寬全(quan)民參展的幅度(du)、延伸全(quan)民觀展的廣度(du)、加大全(quan)民優(you)惠的力(li)度(du)、掀起全(quan)民閱(yue)讀(du)的熱(re)度(du)，立(li)足“挖掘地方優(you)勢、辦(ban)出地方特色”，在全(quan)省(sheng)設置(zhi)321個(ge)分會場。

各分會場統一標識(shi)、統一宣傳、統一折扣、統一氛圍(wei)，編織成(cheng)一張廣泛(fan)的、立體的全民閱讀服(fu)務網，共同吹響“2021南(nan)國書香節”集結號。

全(quan)(quan)省分會場分布均(jun)衡(heng)，全(quan)(quan)面覆蓋(gai)市、區（縣），讓廣(guang)大(da)(da)群眾(zhong)(zhong)實現(xian)零距(ju)離(li)參展。展覽(lan)不僅(jin)注重(zhong)主(zhu)題(ti)聚焦，思(si)想引領，也注重(zhong)大(da)(da)眾(zhong)(zhong)閱讀，活(huo)(huo)動(dong)互動(dong)，只(zhi)要廣(guang)大(da)(da)群眾(zhong)(zhong)走進(jin)書(shu)店(dian)，走進(jin)圖書(shu)館，就可以近距(ju)離(li)參與(yu)書(shu)香節豐富的閱讀活(huo)(huo)動(dong)。

全省各(ge)地分會場以(yi)新華書店(dian)、特色(se)書店(dian)為(wei)閱(yue)讀發(fa)散點(dian)，同步(bu)設(she)置“書香優(you)選”精(jing)品出(chu)版物專(zhuan)柜(ju)、廣(guang)東優(you)秀(xiu)(xiu)出(chu)版物專(zhuan)柜(ju)、中國出(chu)版集團優(you)秀(xiu)(xiu)出(chu)版物專(zhuan)柜(ju)，精(jing)選一批(pi)大(da)眾精(jing)品、暢銷(xiao)經(jing)典、嶺南文化、地方特色(se)讀物，為(wei)廣(guang)大(da)群(qun)眾提供閱(yue)讀指南。

書店(dian)廣泛聯(lian)結各(ge)行各(ge)業，通(tong)過閱(yue)讀活(huo)動(dong)(dong)串聯(lian)起機關、學(xue)校(xiao)、社區(qu)、企業，從而調動(dong)(dong)全省各(ge)地廣大群眾參與的積極性(xing)。

閱(yue)讀活(huo)(huo)動(dong)(dong)融合本地(di)特色(se)：廣(guang)州(zhou)市(shi)(shi)(shi)推出“聲(sheng)入人心，紅(hong)(hong)(hong)動(dong)(dong)廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最美(mei)“悅(yue)”讀之(zhi)聲(sheng)紅(hong)(hong)(hong)色(se)經典(dian)作品誦讀；深圳市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)映百年偉(wei)業(ye)”黨(dang)(dang)(dang)史(shi)學(xue)習(xi)教育主(zhu)題展(zhan)；汕頭市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)中(zhong)的鄉村變遷(qian)”圖(tu)(tu)書(shu)(shu)展(zhan)；佛(fo)山市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“閱(yue)途，書(shu)(shu)與(yu)遠方”基(ji)層文(wen)(wen)化巡(xun)回展(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)盲人聽書(shu)(shu)、聾啞人視聽閱(yue)讀活(huo)(huo)動(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“南粵沃土(tu)鑄偉(wei)業(ye)——中(zhong)國共產黨(dang)(dang)(dang)在廣(guang)東”圖(tu)(tu)片(pian)展(zhan)；惠(hui)州(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“不(bu)忘初心，傳承薪火”主(zhu)題閱(yue)讀活(huo)(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)《熱(re)土(tu)地(di)上(shang)的紅(hong)(hong)(hong)飄帶》新(xin)書(shu)(shu)分(fen)享(xiang)會(hui)(hui)(hui)；中(zhong)山市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)經典(dian)誦讀活(huo)(huo)動(dong)(dong)線下(xia)決賽(sai)；江(jiang)門市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)黨(dang)(dang)(dang)史(shi)、僑(qiao)史(shi)故事分(fen)享(xiang)會(hui)(hui)(hui)和僑(qiao)鄉特色(se)文(wen)(wen)化展(zhan)示活(huo)(huo)動(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)紅(hong)(hong)(hong)色(se)主(zhu)題紀錄片(pian)展(zhan)播活(huo)(huo)動(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“唐(tang)詩氣度與(yu)民(min)族(zu)自信”“儒家修身”等(deng)主(zhu)題文(wen)(wen)化講(jiang)堂；茂名(ming)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)香暖山區(qu)”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)全國“兩優一(yi)先”表彰大會(hui)(hui)(hui)肇慶代表閱(yue)讀分(fen)享(xiang)會(hui)(hui)(hui)；清遠市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“文(wen)(wen)明家風”書(shu)(shu)法巡(xun)展(zhan)；潮州(zhou)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“潮心向黨(dang)(dang)(dang)”潮州(zhou)黨(dang)(dang)(dang)史(shi)印記檔案(an)圖(tu)(tu)片(pian)展(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)香家國情”讀書(shu)(shu)主(zhu)題晚會(hui)(hui)(hui)；云(yun)浮(fu)市(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)“書(shu)(shu)香鄉村”公(gong)益贈書(shu)(shu)活(huo)(huo)動(dong)(dong)。

立(li)面觀書展(zhan)，線(xian)上線(xian)下活動有機融合

隨著(zhu)閱讀(du)(du)方式多樣化(hua)，南國書香節(jie)進一(yi)步加強(qiang)線(xian)上(shang)線(xian)下(xia)融合，搭建“南國書香節(jie)云(yun)平臺”，將線(xian)上(shang)展示、線(xian)上(shang)銷售、線(xian)上(shang)活(huo)動(dong)、線(xian)上(shang)公益和線(xian)下(xia)活(huo)動(dong)有機融合。廣大(da)群眾(zhong)不僅可(ke)以到分(fen)會場線(xian)下(xia)參展，也(ye)可(ke)以通過(guo)南國書香節(jie)小程序、羊城書展小程序，在云(yun)端同享優(you)惠購書、參與閱讀(du)(du)活(huo)動(dong)。

主題出(chu)版物展(zhan)銷、“書香優(you)(you)選”精品出(chu)版物展(zhan)銷、廣東優(you)(you)秀(xiu)出(chu)版物展(zhan)銷、中國(guo)出(chu)版集團優(you)(you)秀(xiu)出(chu)版物展(zhan)銷將在“南(nan)國(guo)書香節”小程序(xu)(xu)同步上(shang)線(xian)，全省(sheng)分會場(chang)同步開設線(xian)上(shang)購書平臺，重點依托“新華通讀”小程序(xu)(xu)，供全省(sheng)廣大群眾在線(xian)購書；同時，數十場(chang)新書分享會、論(lun)壇沙龍、閱讀活動將進行線(xian)上(shang)直播，并通過南(nan)國(guo)書香節小程序(xu)(xu)全面發布，讓廣大群眾打破距離(li)界限，實現線(xian)上(shang)參展(zhan)。

今年南(nan)國(guo)書(shu)(shu)香節開(kai)啟云互動，打造“小(xiao)書(shu)(shu)房(fang)，大世界”云平臺，百(bai)位(wei)名人作(zuo)家走進自(zi)己的(de)書(shu)(shu)房(fang)或(huo)特色書(shu)(shu)店，通過(guo)云互動，向(xiang)廣(guang)大群眾推(tui)薦好(hao)書(shu)(shu)，共(gong)同參與(yu)書(shu)(shu)香節。來自(zi)廣(guang)東本土的(de)近(jin)百(bai)名文化名人、專家學者(zhe)、作(zuo)家、閱(yue)讀(du)推(tui)廣(guang)人將下沉到全(quan)省分(fen)會場開(kai)展活動，通過(guo)講座、對談、沙龍(long)、簽(qian)售等(deng)形式(shi)，圍繞紅色題材(cai)、嶺南(nan)文化、親(qin)子教育、生活方式(shi)等(deng)內容，深入書(shu)(shu)店一(yi)線，與(yu)廣(guang)大群眾面對面交流(liu)。

優惠遍基層，多措并舉提高惠民滲透力

今(jin)年南國(guo)書香(xiang)節(jie)繼續發揮“全(quan)(quan)民(min)閱讀(du)主陣地”作用，向(xiang)全(quan)(quan)省(sheng)廣大群眾推出(chu)便民(min)惠(hui)民(min)舉措，通(tong)過文化惠(hui)民(min)助推全(quan)(quan)民(min)閱讀(du)。全(quan)(quan)省(sheng)分會場同步(bu)推出(chu)全(quan)(quan)場圖書八(ba)折(zhe)優惠(hui)，“書香(xiang)之夜(ye)”專場圖書限(xian)時七(qi)折(zhe)優惠(hui)。

全省(sheng)各地(di)分(fen)會場(chang)推出多項惠(hui)(hui)(hui)民活(huo)動。在廣州分(fen)會場(chang)，讀者到指定書店（四(si)(si)閱書店·東(dong)湖店、四(si)(si)閱書店·琶洲店、楠楓書院、新塘書城(cheng)(cheng)(cheng)、江高書城(cheng)(cheng)(cheng)、北京(jing)路教材書店、吾悅(yue)青年文化空(kong)間(jian)(jian)）購(gou)書，除(chu)享(xiang)(xiang)受(shou)(shou)8折優(you)(you)(you)惠(hui)(hui)(hui)以外，還可(ke)疊加享(xiang)(xiang)受(shou)(shou)工(gong)銀專項優(you)(you)(you)惠(hui)(hui)(hui)。讀者使用工(gong)銀e生活(huo)APP掃碼支付（需綁定廣州地(di)區(qu)工(gong)銀信用卡），可(ke)享(xiang)(xiang)5折優(you)(you)(you)惠(hui)(hui)(hui)，最高單筆優(you)(you)(you)惠(hui)(hui)(hui)金(jin)額(e)可(ke)達(da)50元。活(huo)動期(qi)間(jian)(jian)每位(wei)讀者可(ke)享(xiang)(xiang)受(shou)(shou)2次優(you)(you)(you)惠(hui)(hui)(hui)，優(you)(you)(you)惠(hui)(hui)(hui)名(ming)額(e)有限，先到先得。在“羊(yang)城(cheng)(cheng)(cheng)書展”小程(cheng)序，將上線(xian)“清空(kong)100位(wei)讀者購(gou)物(wu)車”活(huo)動，連續10天隨(sui)機抽(chou)取(qu)10位(wei)提供(gong)限額(e)500元范圍內清空(kong)購(gou)物(wu)車的免單福利，實實在在優(you)(you)(you)惠(hui)(hui)(hui)于(yu)民。

在(zai)中(zhong)(zhong)山分(fen)(fen)會(hui)(hui)(hui)場(chang)，“中(zhong)(zhong)山書(shu)(shu)展”云(yun)平臺(tai)將發(fa)放15萬電(dian)(dian)子購(gou)書(shu)(shu)券(quan)；江門(men)分(fen)(fen)會(hui)(hui)(hui)場(chang)則(ze)(ze)通(tong)過“文化惠民(min)(min)，云(yun)上共享”黨史答題抽獎小程序發(fa)放8萬元電(dian)(dian)子購(gou)書(shu)(shu)券(quan)；湛江分(fen)(fen)會(hui)(hui)(hui)場(chang)將通(tong)過“嶺南書(shu)(shu)香”微信公(gong)眾號、“視聽湛江”APP、“湛江發(fa)布”微信公(gong)眾號等平臺(tai)發(fa)放10萬元電(dian)(dian)子購(gou)書(shu)(shu)券(quan)；茂名分(fen)(fen)會(hui)(hui)(hui)場(chang)則(ze)(ze)向當地新華(hua)書(shu)(shu)店、市圖(tu)書(shu)(shu)館及市區4家民(min)(min)營書(shu)(shu)店的讀者發(fa)放10萬元購(gou)書(shu)(shu)券(quan)；云(yun)浮分(fen)(fen)會(hui)(hui)(hui)場(chang)將通(tong)過“云(yun)報商城”派發(fa)電(dian)(dian)子購(gou)書(shu)(shu)券(quan)，同時(shi)派發(fa)紙質購(gou)書(shu)(shu)券(quan)，總(zong)額10萬元。

公益暖人心，形式創新助推(tui)閱(yue)讀服務多元化

書(shu)(shu)香(xiang)節期間，廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)、縣公共圖(tu)書(shu)(shu)館與(yu)當地新華(hua)書(shu)(shu)店聯合舉辦“你選(xuan)書(shu)(shu)，我買(mai)單”活動，凡持有當地圖(tu)書(shu)(shu)館借閱卡的(de)廣(guang)大(da)群眾(zhong)，憑借閱卡可在當地指定書(shu)(shu)店或(huo)圖(tu)書(shu)(shu)館自(zi)選(xuan)圖(tu)書(shu)(shu)進行借閱。

今(jin)年，鄉(xiang)(xiang)鎮流(liu)(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)成為南國書(shu)(shu)(shu)(shu)香(xiang)節的重點公益(yi)活(huo)動(dong)，各地分(fen)會場將在全(quan)省(sheng)鄉(xiang)(xiang)鎮輪流(liu)(liu)開展流(liu)(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)(xiang)鎮流(liu)(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)由各市縣新華書(shu)(shu)(shu)(shu)店具體開展，潮南購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江門購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、連州購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江南購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、新興購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)等(deng)數十家新華書(shu)(shu)(shu)(shu)店，將陸續舉辦流(liu)(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)(xiang)鎮流(liu)(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)車”開到偏(pian)遠(yuan)鄉(xiang)(xiang)鎮，滿足農村群眾(zhong)精(jing)神文(wen)(wen)化需求，助力鄉(xiang)(xiang)村文(wen)(wen)化振興。

防控不(bu)放松，守好成果營造安全(quan)參(can)展環(huan)境(jing)