2021南(nan)國書香節(jie)于8月20-30日舉辦。在(zai)常態化(hua)(hua)疫情防控下，本屆南(nan)國書香節(jie)采用(yong)“線(xian)上線(xian)下結合、全省(sheng)各級聯(lian)動、分(fen)散(san)同(tong)期辦展(zhan)(zhan)”的形式開展(zhan)(zhan)，全省(sheng)范圍內設立(li)的321個分(fen)會(hui)場將同(tong)頻共振，聯(lian)袂唱響閱讀協(xie)奏曲——超20萬種參(can)展(zhan)(zhan)圖書線(xian)上線(xian)下同(tong)步展(zhan)(zhan)示(shi)，200多(duo)名文(wen)化(hua)(hua)名家(jia)或踏足南(nan)粵，或做(zuo)客云端(duan)，464場次文(wen)化(hua)(hua)活動潤澤(ze)嶺南(nan)，一場大眾(zhong)化(hua)(hua)、多(duo)元化(hua)(hua)、立(li)體(ti)化(hua)(hua)的文(wen)化(hua)(hua)盛(sheng)宴將在(zai)八月盛(sheng)夏掀起滿(man)城書香。

聚(ju)焦新時代，透過(guo)出(chu)版看百年輝煌成就

今(jin)年(nian)是(shi)中國共(gong)產黨成立(li)100周(zhou)年(nian)，也是(shi)我國進(jin)入“十四五(wu)”規(gui)劃、乘勢而(er)上(shang)開(kai)(kai)啟全面建設社會(hui)主義現代化(hua)國家新征程、向第二(er)個百年(nian)奮斗目(mu)標進(jin)軍的開(kai)(kai)局之年(nian)。

2021南國(guo)書香節以(yi)“閱讀點(dian)亮前行的路”為年度口號，匯集主(zhu)題(ti)出(chu)(chu)版(ban)(ban)重點(dian)出(chu)(chu)版(ban)(ban)物(wu)，在(zai)全省范圍內(nei)集中展(zhan)(zhan)示(shi)(shi)(shi)展(zhan)(zhan)銷習近(jin)平新時代(dai)中國(guo)特(te)色社會主(zhu)義思(si)想出(chu)(chu)版(ban)(ban)成果，重點(dian)展(zhan)(zhan)示(shi)(shi)(shi)黨史(shi)、新中國(guo)史(shi)、改革開放史(shi)、社會主(zhu)義發展(zhan)(zhan)史(shi)等主(zhu)題(ti)出(chu)(chu)版(ban)(ban)物(wu)，展(zhan)(zhan)示(shi)(shi)(shi)弘揚(yang)民族精神、歌頌改革成果、宣傳典(dian)型事跡(ji)的優(you)秀作品，為廣大(da)群(qun)眾(zhong)呈現有(you)高度、有(you)深(shen)度的主(zhu)題(ti)佳作。

全(quan)(quan)省(sheng)分會場同步設立“主(zhu)題出版物(wu)專柜”，開啟(qi)線(xian)下(xia)聯展，筑成(cheng)百(bai)店(dian)百(bai)部紅色經典圖書獻(xian)禮方陣，集中(zhong)展示展銷(xiao)《習近(jin)平談治國(guo)理政》《中(zhong)國(guo)共產黨簡史》《新征程(cheng)(cheng)面對(dui)面》等重大(da)主(zhu)題出版物(wu)和(he)黨史學習教育讀物(wu)，全(quan)(quan)面展示進入新時代(dai)黨和(he)國(guo)家各項(xiang)事業取得的(de)歷(li)史性成(cheng)就(jiu)、發(fa)生(sheng)的(de)歷(li)史性變革，回顧百(bai)年歷(li)程(cheng)(cheng)，展現輝(hui)煌成(cheng)就(jiu)，引發(fa)廣(guang)大(da)群眾共鳴。

同時，各分(fen)會(hui)場集中開展(zhan)主題(ti)出版物(wu)首發儀式、“紅(hong)(hong)色(se)文化(hua)輕騎兵”、“重溫紅(hong)(hong)色(se)記憶(yi)”等紅(hong)(hong)色(se)題(ti)材閱(yue)讀互動活動。

吹響集結號，全(quan)省321個(ge)分會場聯展聯動

本屆南國(guo)書香節進一步深耕全民(min)(min)閱讀，厚植文化根基，著力拓寬全民(min)(min)參展的幅度(du)、延(yan)伸全民(min)(min)觀展的廣度(du)、加大全民(min)(min)優(you)惠的力度(du)、掀起(qi)全民(min)(min)閱讀的熱度(du)，立(li)足(zu)“挖(wa)掘地方優(you)勢、辦出地方特色(se)”，在全省設(she)置321個分(fen)會場(chang)。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛(fen)圍，編織成(cheng)一(yi)張廣泛(fan)的、立體的全民閱(yue)讀服(fu)務網，共(gong)同吹(chui)響“2021南國(guo)書香節”集結號。

全(quan)省分(fen)會(hui)場(chang)分(fen)布(bu)均衡，全(quan)面覆蓋(gai)市、區（縣），讓(rang)廣(guang)(guang)大群眾實(shi)現(xian)零(ling)距(ju)離參展。展覽不(bu)僅注(zhu)(zhu)重主題聚焦，思想引領(ling)，也注(zhu)(zhu)重大眾閱讀，活動(dong)互動(dong)，只要(yao)廣(guang)(guang)大群眾走進書店，走進圖(tu)書館，就(jiu)可以近距(ju)離參與書香節豐(feng)富的閱讀活動(dong)。

全省(sheng)各地分會場(chang)以新華書店、特色(se)(se)書店為閱讀(du)發散點，同步設置“書香(xiang)優選”精(jing)品出(chu)版物(wu)專柜、廣東優秀(xiu)出(chu)版物(wu)專柜、中國出(chu)版集團優秀(xiu)出(chu)版物(wu)專柜，精(jing)選一批大(da)眾精(jing)品、暢(chang)銷(xiao)經典、嶺南(nan)文(wen)化、地方特色(se)(se)讀(du)物(wu)，為廣大(da)群眾提(ti)供閱讀(du)指南(nan)。

書店廣(guang)泛聯結(jie)各(ge)(ge)行(xing)各(ge)(ge)業，通過閱讀(du)活動串聯起機關、學校、社區(qu)、企業，從而(er)調動全省(sheng)各(ge)(ge)地廣(guang)大群眾參(can)與的積極性。

閱讀(du)(du)活(huo)動融合本地特(te)色(se)：廣州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)推出(chu)“聲(sheng)入人心，紅(hong)動廣州(zhou)(zhou)(zhou)”——尋找(zhao)廣州(zhou)(zhou)(zhou)最美“悅(yue)”讀(du)(du)之聲(sheng)紅(hong)色(se)經典(dian)作品誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業”黨(dang)史學習教育主(zhu)題(ti)(ti)展；汕(shan)頭市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)中的鄉(xiang)村變遷(qian)”圖(tu)書(shu)(shu)(shu)展；佛山市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“閱途，書(shu)(shu)(shu)與(yu)遠方”基層文(wen)(wen)化巡(xun)回(hui)展；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)、聾(long)啞(ya)人視聽(ting)閱讀(du)(du)活(huo)動；梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業——中國共產黨(dang)在廣東”圖(tu)片(pian)(pian)展；惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“不(bu)忘初心，傳承薪火”主(zhu)題(ti)(ti)閱讀(du)(du)活(huo)動；汕(shan)尾市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)《熱(re)土地上(shang)的紅(hong)飄帶》新書(shu)(shu)(shu)分(fen)享(xiang)會；中山市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)第(di)三屆中山市(shi)(shi)(shi)(shi)經典(dian)誦(song)讀(du)(du)活(huo)動線下決(jue)賽；江(jiang)門市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)黨(dang)史、僑(qiao)史故事分(fen)享(xiang)會和(he)僑(qiao)鄉(xiang)特(te)色(se)文(wen)(wen)化展示活(huo)動；陽江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)紅(hong)色(se)主(zhu)題(ti)(ti)紀錄(lu)片(pian)(pian)展播活(huo)動；湛江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩氣度與(yu)民族自信”“儒家(jia)修(xiu)身”等主(zhu)題(ti)(ti)文(wen)(wen)化講堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香暖山區(qu)”捐書(shu)(shu)(shu)活(huo)動；肇慶市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)全國“兩優一先”表彰大會肇慶代表閱讀(du)(du)分(fen)享(xiang)會；清遠市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)(shu)(shu)法(fa)巡(xun)展；潮(chao)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州(zhou)(zhou)(zhou)黨(dang)史印記檔案圖(tu)片(pian)(pian)展；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香家(jia)國情(qing)”讀(du)(du)書(shu)(shu)(shu)主(zhu)題(ti)(ti)晚(wan)會；云(yun)浮市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉(xiang)村”公益贈書(shu)(shu)(shu)活(huo)動。

立面(mian)觀書(shu)展，線上(shang)線下(xia)活動有機融(rong)合

隨(sui)著(zhu)閱(yue)讀(du)方式多(duo)樣化，南(nan)國(guo)書(shu)香(xiang)(xiang)節(jie)進一步加(jia)強線(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)下融(rong)合，搭(da)建“南(nan)國(guo)書(shu)香(xiang)(xiang)節(jie)云平臺”，將線(xian)(xian)(xian)上(shang)展示、線(xian)(xian)(xian)上(shang)銷售、線(xian)(xian)(xian)上(shang)活動、線(xian)(xian)(xian)上(shang)公(gong)益(yi)和線(xian)(xian)(xian)下活動有(you)機融(rong)合。廣大群眾(zhong)不僅可以到分會場線(xian)(xian)(xian)下參展，也可以通過南(nan)國(guo)書(shu)香(xiang)(xiang)節(jie)小(xiao)程序(xu)、羊城(cheng)書(shu)展小(xiao)程序(xu)，在云端同享優(you)惠購書(shu)、參與閱(yue)讀(du)活動。

主題出(chu)(chu)版(ban)(ban)(ban)(ban)物(wu)(wu)(wu)展銷(xiao)、“書(shu)香(xiang)優(you)(you)選(xuan)”精品出(chu)(chu)版(ban)(ban)(ban)(ban)物(wu)(wu)(wu)展銷(xiao)、廣(guang)(guang)東優(you)(you)秀(xiu)(xiu)出(chu)(chu)版(ban)(ban)(ban)(ban)物(wu)(wu)(wu)展銷(xiao)、中國(guo)出(chu)(chu)版(ban)(ban)(ban)(ban)集團優(you)(you)秀(xiu)(xiu)出(chu)(chu)版(ban)(ban)(ban)(ban)物(wu)(wu)(wu)展銷(xiao)將在“南(nan)國(guo)書(shu)香(xiang)節”小(xiao)程序同步上線，全省分(fen)會場同步開設線上購書(shu)平臺，重點依托(tuo)“新華通(tong)讀”小(xiao)程序，供全省廣(guang)(guang)大群眾在線購書(shu)；同時，數十(shi)場新書(shu)分(fen)享會、論壇(tan)沙龍、閱讀活動(dong)將進行線上直播，并通(tong)過南(nan)國(guo)書(shu)香(xiang)節小(xiao)程序全面發布(bu)，讓廣(guang)(guang)大群眾打破距離界限，實(shi)現線上參展。

今年南(nan)國書(shu)(shu)香節開(kai)啟云互(hu)動，打造“小書(shu)(shu)房，大(da)世(shi)界”云平(ping)臺，百位名(ming)人作家(jia)(jia)走進自己的書(shu)(shu)房或特色書(shu)(shu)店，通(tong)過(guo)云互(hu)動，向廣大(da)群眾(zhong)推(tui)薦好書(shu)(shu)，共同(tong)參與書(shu)(shu)香節。來(lai)自廣東(dong)本土的近(jin)百名(ming)文化(hua)(hua)名(ming)人、專家(jia)(jia)學者(zhe)、作家(jia)(jia)、閱讀推(tui)廣人將下沉到全省分會(hui)場開(kai)展活動，通(tong)過(guo)講(jiang)座、對談(tan)、沙龍、簽售等形式(shi)，圍繞紅色題材(cai)、嶺南(nan)文化(hua)(hua)、親子教(jiao)育、生活方式(shi)等內容(rong)，深入書(shu)(shu)店一線，與廣大(da)群眾(zhong)面對面交流。

優惠(hui)遍(bian)基層，多措并舉提高惠(hui)民滲透力

今年南國書(shu)香節繼續(xu)發揮“全(quan)民(min)閱(yue)讀(du)(du)主陣地”作用，向全(quan)省廣(guang)大群眾推出便民(min)惠民(min)舉(ju)措，通過文化惠民(min)助推全(quan)民(min)閱(yue)讀(du)(du)。全(quan)省分會場同(tong)步推出全(quan)場圖書(shu)八折優(you)(you)惠，“書(shu)香之夜”專場圖書(shu)限時七折優(you)(you)惠。

全省各地分會(hui)場(chang)(chang)推(tui)出(chu)多(duo)項(xiang)惠(hui)(hui)民(min)活(huo)動(dong)。在(zai)廣州分會(hui)場(chang)(chang)，讀(du)者(zhe)到指定書(shu)店(dian)（四閱書(shu)店(dian)·東湖店(dian)、四閱書(shu)店(dian)·琶洲店(dian)、楠楓(feng)書(shu)院、新塘書(shu)城、江高(gao)書(shu)城、北京路教材(cai)書(shu)店(dian)、吾悅青年文化(hua)空間）購書(shu)，除享(xiang)受8折(zhe)優(you)惠(hui)(hui)以外，還(huan)可(ke)疊加享(xiang)受工(gong)銀專項(xiang)優(you)惠(hui)(hui)。讀(du)者(zhe)使用(yong)工(gong)銀e生活(huo)APP掃碼(ma)支付（需綁定廣州地區(qu)工(gong)銀信(xin)用(yong)卡），可(ke)享(xiang)5折(zhe)優(you)惠(hui)(hui)，最高(gao)單筆優(you)惠(hui)(hui)金額可(ke)達50元(yuan)。活(huo)動(dong)期(qi)間每(mei)位讀(du)者(zhe)可(ke)享(xiang)受2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額有限，先到先得。在(zai)“羊城書(shu)展”小程序，將(jiang)上線“清(qing)空100位讀(du)者(zhe)購物(wu)車”活(huo)動(dong)，連續(xu)10天隨機(ji)抽取(qu)10位提供限額500元(yuan)范圍內清(qing)空購物(wu)車的免單福(fu)利，實實在(zai)在(zai)優(you)惠(hui)(hui)于民(min)。

在(zai)中山分(fen)會(hui)(hui)場(chang)，“中山書(shu)(shu)(shu)展”云平(ping)臺將(jiang)發(fa)放(fang)(fang)15萬(wan)(wan)電(dian)子購(gou)書(shu)(shu)(shu)券(quan)；江(jiang)(jiang)門分(fen)會(hui)(hui)場(chang)則(ze)(ze)通(tong)過“文化(hua)惠民，云上共享”黨史答題(ti)抽獎(jiang)小程序(xu)發(fa)放(fang)(fang)8萬(wan)(wan)元電(dian)子購(gou)書(shu)(shu)(shu)券(quan)；湛江(jiang)(jiang)分(fen)會(hui)(hui)場(chang)將(jiang)通(tong)過“嶺南書(shu)(shu)(shu)香”微信(xin)公(gong)眾(zhong)號(hao)、“視聽湛江(jiang)(jiang)”APP、“湛江(jiang)(jiang)發(fa)布”微信(xin)公(gong)眾(zhong)號(hao)等(deng)平(ping)臺發(fa)放(fang)(fang)10萬(wan)(wan)元電(dian)子購(gou)書(shu)(shu)(shu)券(quan)；茂(mao)名分(fen)會(hui)(hui)場(chang)則(ze)(ze)向當(dang)地新(xin)華書(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)店的讀者發(fa)放(fang)(fang)10萬(wan)(wan)元購(gou)書(shu)(shu)(shu)券(quan)；云浮分(fen)會(hui)(hui)場(chang)將(jiang)通(tong)過“云報(bao)商城”派(pai)發(fa)電(dian)子購(gou)書(shu)(shu)(shu)券(quan)，同時(shi)派(pai)發(fa)紙質購(gou)書(shu)(shu)(shu)券(quan)，總額(e)10萬(wan)(wan)元。

公益暖(nuan)人心，形式創新助(zhu)推閱讀服(fu)務多(duo)元化

書香節期間，廣(guang)州市(shi)(shi)、深(shen)圳市(shi)(shi)、佛(fo)山市(shi)(shi)、韶關市(shi)(shi)、河源市(shi)(shi)、梅(mei)州市(shi)(shi)、惠(hui)州市(shi)(shi)、東莞市(shi)(shi)、中山市(shi)(shi)、江(jiang)門市(shi)(shi)、湛江(jiang)市(shi)(shi)、茂名市(shi)(shi)、肇慶市(shi)(shi)、清遠(yuan)市(shi)(shi)、潮州市(shi)(shi)、揭陽市(shi)(shi)的市(shi)(shi)、縣公(gong)共圖書館與當(dang)(dang)地(di)(di)新(xin)華書店聯合舉(ju)辦(ban)“你選(xuan)(xuan)書，我買單”活動(dong)，凡持有當(dang)(dang)地(di)(di)圖書館借閱(yue)(yue)(yue)卡的廣(guang)大群眾，憑借閱(yue)(yue)(yue)卡可在(zai)當(dang)(dang)地(di)(di)指定書店或圖書館自選(xuan)(xuan)圖書進(jin)行借閱(yue)(yue)(yue)。

今年(nian)，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)售書(shu)(shu)活(huo)動(dong)成為南國書(shu)(shu)香(xiang)節的重(zhong)點(dian)公益活(huo)動(dong)，各地分(fen)會場將在(zai)全省鄉(xiang)(xiang)鎮(zhen)輪流(liu)開(kai)展流(liu)動(dong)售書(shu)(shu)活(huo)動(dong)，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)售書(shu)(shu)活(huo)動(dong)由各市縣新華書(shu)(shu)店具(ju)體(ti)開(kai)展，潮南購書(shu)(shu)中心(xin)(xin)、博羅(luo)書(shu)(shu)城、陽山購書(shu)(shu)中心(xin)(xin)、江門購書(shu)(shu)中心(xin)(xin)、連州購書(shu)(shu)中心(xin)(xin)、江南購書(shu)(shu)中心(xin)(xin)、新興購書(shu)(shu)中心(xin)(xin)等數十家新華書(shu)(shu)店，將陸(lu)續舉辦流(liu)動(dong)售書(shu)(shu)，把(ba)“鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)售書(shu)(shu)車(che)”開(kai)到偏(pian)遠鄉(xiang)(xiang)鎮(zhen)，滿足農村(cun)群眾精神文(wen)(wen)化需求(qiu)，助(zhu)力鄉(xiang)(xiang)村(cun)文(wen)(wen)化振興。

防控不放松(song)，守好成果營造安全參展環境(jing)