2021南(nan)(nan)國書(shu)(shu)(shu)香節(jie)于8月20-30日舉(ju)辦(ban)(ban)。在常態化(hua)疫情防控(kong)下，本(ben)屆南(nan)(nan)國書(shu)(shu)(shu)香節(jie)采用“線上(shang)線下結合(he)、全(quan)省各(ge)級聯動、分散同期辦(ban)(ban)展”的形式開展，全(quan)省范圍(wei)內設立(li)的321個分會場將同頻(pin)共(gong)振，聯袂唱響閱讀協奏曲——超20萬(wan)種參展圖書(shu)(shu)(shu)線上(shang)線下同步(bu)展示，200多名(ming)文(wen)化(hua)名(ming)家或(huo)踏足南(nan)(nan)粵，或(huo)做(zuo)客云端，464場次文(wen)化(hua)活(huo)動潤澤嶺南(nan)(nan)，一場大眾化(hua)、多元化(hua)、立(li)體化(hua)的文(wen)化(hua)盛(sheng)宴將在八月盛(sheng)夏掀(xian)起滿城書(shu)(shu)(shu)香。

聚(ju)焦新時代(dai)，透過出版(ban)看(kan)百年輝煌成就

今年(nian)是(shi)中國(guo)共(gong)產黨成立100周年(nian)，也是(shi)我國(guo)進入“十四五”規(gui)劃、乘勢而上開啟全面建設社(she)會主義現代(dai)化國(guo)家新征程、向第二個百年(nian)奮斗目標(biao)進軍(jun)的開局之(zhi)年(nian)。

2021南國書香節(jie)以“閱(yue)讀點亮前行(xing)的路”為(wei)年度(du)口號，匯集主(zhu)題出版重點出版物(wu)，在全(quan)省范圍內集中(zhong)展(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)銷(xiao)習近平新時代中(zhong)國特色社(she)會主(zhu)義思想出版成(cheng)果(guo)，重點展(zhan)(zhan)(zhan)示(shi)黨(dang)史(shi)(shi)、新中(zhong)國史(shi)(shi)、改革(ge)開放史(shi)(shi)、社(she)會主(zhu)義發(fa)展(zhan)(zhan)(zhan)史(shi)(shi)等(deng)主(zhu)題出版物(wu)，展(zhan)(zhan)(zhan)示(shi)弘揚民族精神(shen)、歌頌改革(ge)成(cheng)果(guo)、宣傳典型事跡的優秀作品，為(wei)廣大(da)群眾(zhong)呈現有(you)高度(du)、有(you)深度(du)的主(zhu)題佳作。

全省分會場同步設立“主(zhu)題出版(ban)(ban)物(wu)專柜”，開啟(qi)線下聯展(zhan)，筑成百店(dian)百部紅色(se)經典圖(tu)書獻禮方(fang)陣，集中(zhong)(zhong)展(zhan)示(shi)展(zhan)銷《習近平(ping)談治(zhi)國(guo)理(li)政(zheng)》《中(zhong)(zhong)國(guo)共產黨簡(jian)史》《新征程面對面》等重大(da)主(zhu)題出版(ban)(ban)物(wu)和(he)黨史學習教育讀(du)物(wu)，全面展(zhan)示(shi)進入新時代黨和(he)國(guo)家各項事業取得的歷史性成就、發生(sheng)的歷史性變革，回顧百年(nian)歷程，展(zhan)現輝煌成就，引(yin)發廣(guang)大(da)群眾共鳴。

同時，各分會場集中開展(zhan)主題出版物(wu)首發儀(yi)式、“紅色(se)文化輕(qing)騎(qi)兵”、“重溫紅色(se)記(ji)憶”等(deng)紅色(se)題材閱(yue)讀互動活動。

吹響集結號，全省321個分會場聯展聯動

本屆南國書(shu)香節進(jin)一步深耕(geng)全民閱讀(du)(du)，厚植文化根基(ji)，著力拓寬全民參展的(de)幅度、延伸(shen)全民觀展的(de)廣(guang)度、加大全民優(you)惠的(de)力度、掀(xian)起(qi)全民閱讀(du)(du)的(de)熱度，立足“挖掘地(di)方優(you)勢、辦出(chu)地(di)方特色”，在全省設置321個分會(hui)場。

各(ge)分會場(chang)統(tong)一標識、統(tong)一宣傳、統(tong)一折扣(kou)、統(tong)一氛圍，編織成一張廣泛的、立體(ti)的全(quan)民閱(yue)讀服務網，共同(tong)吹響“2021南國書(shu)香節”集結(jie)號。

全省分會場分布(bu)均衡，全面覆(fu)蓋市、區（縣），讓廣(guang)大(da)群(qun)(qun)眾(zhong)實現零距離(li)參展。展覽不僅注重主題(ti)聚焦，思想引(yin)領(ling)，也注重大(da)眾(zhong)閱讀(du)，活動(dong)(dong)互(hu)動(dong)(dong)，只要廣(guang)大(da)群(qun)(qun)眾(zhong)走進書店，走進圖書館，就可(ke)以近(jin)距離(li)參與(yu)書香節豐富(fu)的閱讀(du)活動(dong)(dong)。

全(quan)省各地(di)分會(hui)場以新(xin)華書店、特(te)色(se)書店為閱讀(du)發散點，同步(bu)設置“書香(xiang)優選”精(jing)品(pin)出版(ban)物(wu)專柜(ju)(ju)、廣(guang)(guang)東優秀(xiu)(xiu)出版(ban)物(wu)專柜(ju)(ju)、中國出版(ban)集團優秀(xiu)(xiu)出版(ban)物(wu)專柜(ju)(ju)，精(jing)選一批大(da)眾精(jing)品(pin)、暢(chang)銷經(jing)典、嶺南文化、地(di)方特(te)色(se)讀(du)物(wu)，為廣(guang)(guang)大(da)群眾提供閱讀(du)指南。

書店廣(guang)泛(fan)聯(lian)結各行各業，通過閱讀(du)活動串聯(lian)起機(ji)關(guan)、學校、社區、企業，從而調動全省各地(di)廣(guang)大群(qun)眾參與的(de)積極(ji)性(xing)。

閱(yue)讀活動融(rong)合本地特色：廣(guang)州(zhou)市(shi)(shi)(shi)推出“聲(sheng)入人(ren)心，紅(hong)動廣(guang)州(zhou)”——尋找廣(guang)州(zhou)最美“悅(yue)”讀之(zhi)聲(sheng)紅(hong)色經典作品誦讀；深圳(zhen)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)映百年偉業(ye)”黨(dang)史學習教育主(zhu)題(ti)展；汕頭(tou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)中(zhong)的鄉村(cun)變遷”圖書(shu)(shu)(shu)展；佛山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)與遠(yuan)方”基層文(wen)化(hua)巡回展；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)盲人(ren)聽書(shu)(shu)(shu)、聾啞人(ren)視(shi)聽閱(yue)讀活動；梅(mei)州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“南粵沃土鑄(zhu)偉業(ye)——中(zhong)國(guo)共產黨(dang)在廣(guang)東”圖片展；惠(hui)州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“不忘初心，傳(chuan)承薪(xin)火”主(zhu)題(ti)閱(yue)讀活動；汕尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)《熱土地上(shang)的紅(hong)飄帶(dai)》新書(shu)(shu)(shu)分(fen)享會；中(zhong)山(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)第三(san)屆中(zhong)山(shan)市(shi)(shi)(shi)經典誦讀活動線下決賽；江(jiang)門(men)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)黨(dang)史、僑史故事分(fen)享會和僑鄉特色文(wen)化(hua)展示活動；陽江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)紅(hong)色主(zhu)題(ti)紀錄片展播活動；湛(zhan)江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“唐詩氣度與民族自信”“儒家修(xiu)身”等主(zhu)題(ti)文(wen)化(hua)講(jiang)堂(tang)；茂名市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香暖山(shan)區”捐書(shu)(shu)(shu)活動；肇(zhao)慶(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)全國(guo)“兩優一(yi)先(xian)”表(biao)彰大會肇(zhao)慶(qing)代表(biao)閱(yue)讀分(fen)享會；清遠(yuan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“文(wen)明家風”書(shu)(shu)(shu)法巡展；潮(chao)州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州(zhou)黨(dang)史印記檔案圖片展；揭陽市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香家國(guo)情”讀書(shu)(shu)(shu)主(zhu)題(ti)晚會；云浮市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香鄉村(cun)”公益贈書(shu)(shu)(shu)活動。

立(li)面觀書展，線(xian)上線(xian)下活動有機融合(he)

隨著閱讀方(fang)式多樣化，南國(guo)書(shu)香(xiang)節(jie)進一(yi)步加強(qiang)線上(shang)(shang)線下(xia)融合(he)，搭建(jian)“南國(guo)書(shu)香(xiang)節(jie)云平臺”，將線上(shang)(shang)展示(shi)、線上(shang)(shang)銷售、線上(shang)(shang)活(huo)動(dong)、線上(shang)(shang)公(gong)益和(he)線下(xia)活(huo)動(dong)有機融合(he)。廣(guang)大群眾不僅可以(yi)到分會場線下(xia)參展，也(ye)可以(yi)通過南國(guo)書(shu)香(xiang)節(jie)小程序(xu)、羊(yang)城書(shu)展小程序(xu)，在云端同享優惠購書(shu)、參與閱讀活(huo)動(dong)。

主題(ti)出(chu)版(ban)物(wu)展銷、“書(shu)(shu)(shu)香(xiang)優選”精(jing)品出(chu)版(ban)物(wu)展銷、廣(guang)東優秀(xiu)出(chu)版(ban)物(wu)展銷、中國(guo)出(chu)版(ban)集(ji)團優秀(xiu)出(chu)版(ban)物(wu)展銷將(jiang)在“南(nan)(nan)國(guo)書(shu)(shu)(shu)香(xiang)節”小程(cheng)序(xu)同(tong)步上(shang)(shang)線，全省分會(hui)場(chang)(chang)同(tong)步開設線上(shang)(shang)購(gou)(gou)書(shu)(shu)(shu)平臺，重點依托“新華通讀”小程(cheng)序(xu)，供全省廣(guang)大群眾(zhong)(zhong)在線購(gou)(gou)書(shu)(shu)(shu)；同(tong)時，數十場(chang)(chang)新書(shu)(shu)(shu)分享會(hui)、論壇沙龍(long)、閱讀活(huo)動將(jiang)進行線上(shang)(shang)直播，并通過南(nan)(nan)國(guo)書(shu)(shu)(shu)香(xiang)節小程(cheng)序(xu)全面(mian)發布，讓廣(guang)大群眾(zhong)(zhong)打破距離界限，實(shi)現線上(shang)(shang)參展。

今年南國書(shu)香(xiang)節開啟云(yun)互(hu)動，打(da)造“小(xiao)書(shu)房，大(da)世界”云(yun)平(ping)臺，百位名(ming)人作家走(zou)進自己的書(shu)房或特色(se)書(shu)店，通過(guo)云(yun)互(hu)動，向廣大(da)群(qun)眾推薦好書(shu)，共同參與書(shu)香(xiang)節。來(lai)自廣東本土的近百名(ming)文化名(ming)人、專家學(xue)者、作家、閱讀推廣人將(jiang)下沉到全省分(fen)會(hui)場(chang)開展活(huo)(huo)動，通過(guo)講座、對談、沙龍、簽(qian)售等(deng)形式，圍繞(rao)紅色(se)題材、嶺南文化、親(qin)子(zi)教育、生活(huo)(huo)方式等(deng)內(nei)容(rong)，深入(ru)書(shu)店一線，與廣大(da)群(qun)眾面對面交流。

優惠遍基層，多措并舉提高惠民滲透力

今年南國書(shu)(shu)香節繼續發揮“全民(min)閱讀主陣地”作用，向全省廣大(da)群眾推(tui)出(chu)便民(min)惠(hui)民(min)舉(ju)措，通過文(wen)化惠(hui)民(min)助推(tui)全民(min)閱讀。全省分會場(chang)同步(bu)推(tui)出(chu)全場(chang)圖書(shu)(shu)八折優惠(hui)，“書(shu)(shu)香之(zhi)夜”專場(chang)圖書(shu)(shu)限時(shi)七折優惠(hui)。

全省各地分(fen)會場(chang)(chang)推出多(duo)項惠(hui)民(min)活動。在(zai)廣(guang)州分(fen)會場(chang)(chang)，讀者到指定(ding)書(shu)(shu)(shu)(shu)店（四閱書(shu)(shu)(shu)(shu)店·東湖(hu)店、四閱書(shu)(shu)(shu)(shu)店·琶洲(zhou)店、楠楓書(shu)(shu)(shu)(shu)院、新(xin)塘書(shu)(shu)(shu)(shu)城(cheng)、江高(gao)書(shu)(shu)(shu)(shu)城(cheng)、北(bei)京路教材書(shu)(shu)(shu)(shu)店、吾悅青年文化空間(jian)）購書(shu)(shu)(shu)(shu)，除享(xiang)(xiang)(xiang)受8折優(you)惠(hui)以外，還可(ke)疊加享(xiang)(xiang)(xiang)受工(gong)銀專項優(you)惠(hui)。讀者使用(yong)(yong)工(gong)銀e生活APP掃碼(ma)支付（需綁定(ding)廣(guang)州地區工(gong)銀信用(yong)(yong)卡），可(ke)享(xiang)(xiang)(xiang)5折優(you)惠(hui)，最高(gao)單筆優(you)惠(hui)金額(e)可(ke)達50元(yuan)。活動期間(jian)每位(wei)讀者可(ke)享(xiang)(xiang)(xiang)受2次優(you)惠(hui)，優(you)惠(hui)名額(e)有限(xian)，先(xian)到先(xian)得。在(zai)“羊城(cheng)書(shu)(shu)(shu)(shu)展”小程序，將上線“清空100位(wei)讀者購物車”活動，連續10天(tian)隨機抽取10位(wei)提(ti)供(gong)限(xian)額(e)500元(yuan)范圍內清空購物車的免單福利(li)，實實在(zai)在(zai)優(you)惠(hui)于民(min)。

在中(zhong)山(shan)分會(hui)場，“中(zhong)山(shan)書(shu)(shu)(shu)(shu)展”云(yun)平臺將發(fa)放(fang)15萬電子購(gou)(gou)書(shu)(shu)(shu)(shu)券；江門(men)分會(hui)場則(ze)通(tong)過“文化惠民，云(yun)上共享”黨史(shi)答(da)題抽獎小(xiao)程序發(fa)放(fang)8萬元電子購(gou)(gou)書(shu)(shu)(shu)(shu)券；湛(zhan)江分會(hui)場將通(tong)過“嶺南書(shu)(shu)(shu)(shu)香”微信(xin)公眾號、“視聽湛(zhan)江”APP、“湛(zhan)江發(fa)布”微信(xin)公眾號等平臺發(fa)放(fang)10萬元電子購(gou)(gou)書(shu)(shu)(shu)(shu)券；茂名分會(hui)場則(ze)向當地新華書(shu)(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)(shu)館及(ji)市(shi)區(qu)4家民營書(shu)(shu)(shu)(shu)店的讀者發(fa)放(fang)10萬元購(gou)(gou)書(shu)(shu)(shu)(shu)券；云(yun)浮分會(hui)場將通(tong)過“云(yun)報商城”派發(fa)電子購(gou)(gou)書(shu)(shu)(shu)(shu)券，同時派發(fa)紙(zhi)質(zhi)購(gou)(gou)書(shu)(shu)(shu)(shu)券，總(zong)額10萬元。

公益暖人心，形式創新(xin)助推(tui)閱讀服務多元化

書香節期間，廣州市(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)、佛山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)(shi)、中山(shan)(shan)市(shi)(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)(shi)、縣公共(gong)圖(tu)(tu)書館(guan)與當(dang)地(di)(di)新(xin)華書店(dian)聯合舉辦“你選書，我買(mai)單”活動(dong)，凡(fan)持有當(dang)地(di)(di)圖(tu)(tu)書館(guan)借閱卡(ka)的(de)廣大(da)群眾，憑借閱卡(ka)可在當(dang)地(di)(di)指定書店(dian)或圖(tu)(tu)書館(guan)自(zi)選圖(tu)(tu)書進行借閱。

今(jin)年，鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)成為南國書(shu)(shu)(shu)(shu)香節的重點公益活(huo)(huo)動(dong)(dong)，各(ge)地分會(hui)場(chang)將在全省鄉鎮(zhen)(zhen)輪流(liu)開展(zhan)流(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)，鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)由各(ge)市縣新(xin)華書(shu)(shu)(shu)(shu)店(dian)具(ju)體(ti)開展(zhan)，潮南購書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心、博羅(luo)書(shu)(shu)(shu)(shu)城、陽山購書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心、江門(men)購書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心、連(lian)州購書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心、江南購書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心、新(xin)興購書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)(zhong)心等數十家(jia)新(xin)華書(shu)(shu)(shu)(shu)店(dian)，將陸續舉(ju)辦流(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)(zhen)流(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)車”開到偏遠鄉鎮(zhen)(zhen)，滿足農村(cun)群眾(zhong)精神文化需求，助力鄉村(cun)文化振興。

防控不放松(song)，守(shou)好成(cheng)果(guo)營(ying)造(zao)安全參展環境(jing)