2021南(nan)國書(shu)香(xiang)(xiang)節(jie)于8月20-30日舉辦。在(zai)常態化(hua)(hua)疫情防控下，本屆南(nan)國書(shu)香(xiang)(xiang)節(jie)采用“線上(shang)線下結合、全省各級聯動、分散同期辦展(zhan)(zhan)”的(de)形式開展(zhan)(zhan)，全省范圍內(nei)設立(li)的(de)321個分會場將(jiang)同頻共振，聯袂(mei)唱響閱讀協奏曲——超20萬(wan)種參(can)展(zhan)(zhan)圖書(shu)線上(shang)線下同步展(zhan)(zhan)示，200多名(ming)文化(hua)(hua)名(ming)家或(huo)踏足南(nan)粵，或(huo)做客(ke)云端，464場次文化(hua)(hua)活動潤(run)澤(ze)嶺南(nan)，一場大眾化(hua)(hua)、多元化(hua)(hua)、立(li)體(ti)化(hua)(hua)的(de)文化(hua)(hua)盛(sheng)宴將(jiang)在(zai)八月盛(sheng)夏掀起滿城書(shu)香(xiang)(xiang)。

聚焦新時代，透(tou)過出版看百年輝煌(huang)成就(jiu)

今年是(shi)(shi)中(zhong)國(guo)共(gong)產黨成立100周年，也是(shi)(shi)我(wo)國(guo)進入“十四五”規劃、乘勢(shi)而上開啟全面建(jian)設社會主義現代化國(guo)家新征程、向第二個百年奮斗目標進軍的開局之(zhi)年。

2021南國(guo)(guo)書香節以“閱讀點(dian)亮前行的路”為(wei)年度口(kou)號，匯集(ji)主(zhu)(zhu)(zhu)題出(chu)版(ban)(ban)重點(dian)出(chu)版(ban)(ban)物(wu)，在(zai)全省范圍內集(ji)中展(zhan)(zhan)示展(zhan)(zhan)銷習近平新時代中國(guo)(guo)特色社會主(zhu)(zhu)(zhu)義思想出(chu)版(ban)(ban)成果，重點(dian)展(zhan)(zhan)示黨史(shi)、新中國(guo)(guo)史(shi)、改(gai)革(ge)開放史(shi)、社會主(zhu)(zhu)(zhu)義發(fa)展(zhan)(zhan)史(shi)等主(zhu)(zhu)(zhu)題出(chu)版(ban)(ban)物(wu)，展(zhan)(zhan)示弘揚民族精(jing)神、歌頌改(gai)革(ge)成果、宣(xuan)傳典型事跡的優秀作(zuo)品，為(wei)廣大群眾呈現有高度、有深度的主(zhu)(zhu)(zhu)題佳作(zuo)。

全省分會場同步設立“主題(ti)出版物(wu)專(zhuan)柜”，開啟(qi)線(xian)下(xia)聯(lian)展，筑成(cheng)百店百部紅色經典(dian)圖(tu)書獻禮方陣，集中展示展銷《習(xi)近平談治國(guo)理政》《中國(guo)共(gong)產黨(dang)簡史》《新(xin)征程(cheng)面(mian)對面(mian)》等重大主題(ti)出版物(wu)和黨(dang)史學(xue)習(xi)教育(yu)讀物(wu)，全面(mian)展示進入(ru)新(xin)時代黨(dang)和國(guo)家(jia)各項事業取得的(de)歷史性成(cheng)就、發生的(de)歷史性變革，回顧百年歷程(cheng)，展現(xian)輝(hui)煌成(cheng)就，引發廣大群眾共(gong)鳴。

同(tong)時(shi)，各分會場集(ji)中開展(zhan)主題出(chu)版物首發(fa)儀(yi)式(shi)、“紅色文(wen)化輕騎兵”、“重溫紅色記憶(yi)”等紅色題材閱讀(du)互動活(huo)動。

吹(chui)響集(ji)結號(hao)，全省(sheng)321個分會(hui)場聯(lian)展聯(lian)動

本屆南國書(shu)香節(jie)進一步深耕全民(min)閱讀(du)(du)，厚植(zhi)文(wen)化根基，著力(li)拓寬全民(min)參(can)展(zhan)的幅度(du)(du)、延(yan)伸(shen)全民(min)觀展(zhan)的廣度(du)(du)、加大全民(min)優惠的力(li)度(du)(du)、掀(xian)起(qi)全民(min)閱讀(du)(du)的熱(re)度(du)(du)，立足“挖(wa)掘地方(fang)優勢、辦出地方(fang)特色”，在全省設置(zhi)321個分會場。

各分會場統一(yi)標(biao)識、統一(yi)宣傳、統一(yi)折扣(kou)、統一(yi)氛圍，編織成一(yi)張廣泛的、立體(ti)的全民(min)閱讀服務網，共(gong)同吹響“2021南國書香(xiang)節”集結號(hao)。

全(quan)省分(fen)會(hui)場分(fen)布均衡，全(quan)面(mian)覆蓋(gai)市、區(qu)（縣），讓(rang)廣大(da)群眾實(shi)現零距(ju)離(li)參(can)展。展覽不僅注重(zhong)主題聚焦，思想引領，也注重(zhong)大(da)眾閱讀，活(huo)動(dong)互動(dong)，只要(yao)廣大(da)群眾走進書店，走進圖(tu)書館，就(jiu)可(ke)以近距(ju)離(li)參(can)與書香節豐富的閱讀活(huo)動(dong)。

全省各地(di)(di)分會場以新華書(shu)店、特色書(shu)店為閱讀發散點(dian)，同步設置(zhi)“書(shu)香優選”精(jing)品(pin)出(chu)(chu)版(ban)物專(zhuan)柜(ju)、廣東(dong)優秀(xiu)出(chu)(chu)版(ban)物專(zhuan)柜(ju)、中國出(chu)(chu)版(ban)集(ji)團優秀(xiu)出(chu)(chu)版(ban)物專(zhuan)柜(ju)，精(jing)選一批大眾精(jing)品(pin)、暢銷經典、嶺南文化、地(di)(di)方特色讀物，為廣大群眾提供閱讀指南。

書店廣(guang)泛聯結各(ge)行各(ge)業，通過閱讀(du)活動(dong)串聯起機關、學校、社區、企業，從而調動(dong)全(quan)省各(ge)地廣(guang)大群眾參(can)與(yu)的(de)積極(ji)性。

閱(yue)讀(du)(du)活動(dong)(dong)(dong)融合本(ben)地(di)特(te)色：廣(guang)州(zhou)市(shi)(shi)(shi)(shi)推(tui)出“聲(sheng)入(ru)人心，紅動(dong)(dong)(dong)廣(guang)州(zhou)”——尋找(zhao)廣(guang)州(zhou)最美“悅(yue)”讀(du)(du)之聲(sheng)紅色經典作(zuo)品(pin)誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年(nian)偉(wei)業”黨史學習教育主(zhu)(zhu)題(ti)展(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)(zhong)的鄉村變(bian)遷”圖(tu)書(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)與遠方”基層文(wen)化(hua)巡回展(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)、聾啞人視聽(ting)閱(yue)讀(du)(du)活動(dong)(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土鑄偉(wei)業——中(zhong)(zhong)國(guo)共產黨在(zai)廣(guang)東”圖(tu)片(pian)展(zhan)；惠(hui)州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心，傳(chuan)承薪火”主(zhu)(zhu)題(ti)閱(yue)讀(du)(du)活動(dong)(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地(di)上的紅飄(piao)帶》新書(shu)(shu)(shu)分(fen)享(xiang)會(hui)(hui)(hui)；中(zhong)(zhong)山市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第(di)三屆中(zhong)(zhong)山市(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)活動(dong)(dong)(dong)線(xian)下決賽；江(jiang)門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨史、僑史故事分(fen)享(xiang)會(hui)(hui)(hui)和僑鄉特(te)色文(wen)化(hua)展(zhan)示活動(dong)(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色主(zhu)(zhu)題(ti)紀錄(lu)片(pian)展(zhan)播(bo)活動(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣度與民族自信”“儒(ru)家(jia)修身”等主(zhu)(zhu)題(ti)文(wen)化(hua)講堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香暖山區”捐書(shu)(shu)(shu)活動(dong)(dong)(dong)；肇(zhao)慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全(quan)國(guo)“兩(liang)優一先”表彰大會(hui)(hui)(hui)肇(zhao)慶代表閱(yue)讀(du)(du)分(fen)享(xiang)會(hui)(hui)(hui)；清(qing)遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)(shu)法巡展(zhan)；潮州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮心向(xiang)黨”潮州(zhou)黨史印記檔(dang)案圖(tu)片(pian)展(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香家(jia)國(guo)情”讀(du)(du)書(shu)(shu)(shu)主(zhu)(zhu)題(ti)晚(wan)會(hui)(hui)(hui)；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香鄉村”公(gong)益贈(zeng)書(shu)(shu)(shu)活動(dong)(dong)(dong)。

立面觀書展，線上(shang)線下活動有機融(rong)合(he)

隨著閱讀(du)方(fang)式(shi)多樣化，南(nan)(nan)國(guo)(guo)書(shu)(shu)香節進一(yi)步加(jia)強線(xian)上(shang)線(xian)下融合，搭建(jian)“南(nan)(nan)國(guo)(guo)書(shu)(shu)香節云平臺”，將線(xian)上(shang)展(zhan)(zhan)示、線(xian)上(shang)銷售、線(xian)上(shang)活動、線(xian)上(shang)公益和(he)線(xian)下活動有機融合。廣大群眾(zhong)不僅可以到分會場線(xian)下參展(zhan)(zhan)，也(ye)可以通過南(nan)(nan)國(guo)(guo)書(shu)(shu)香節小(xiao)程序、羊城(cheng)書(shu)(shu)展(zhan)(zhan)小(xiao)程序，在(zai)云端(duan)同享優惠購(gou)書(shu)(shu)、參與閱讀(du)活動。

主題出版(ban)物展(zhan)銷、“書(shu)香(xiang)優選”精品出版(ban)物展(zhan)銷、廣東優秀(xiu)(xiu)出版(ban)物展(zhan)銷、中國(guo)出版(ban)集團優秀(xiu)(xiu)出版(ban)物展(zhan)銷將在“南國(guo)書(shu)香(xiang)節”小程序(xu)同步上(shang)線(xian)，全(quan)省分(fen)(fen)會場同步開設線(xian)上(shang)購書(shu)平臺，重點(dian)依托(tuo)“新(xin)華(hua)通讀”小程序(xu)，供全(quan)省廣大群(qun)眾在線(xian)購書(shu)；同時，數十場新(xin)書(shu)分(fen)(fen)享會、論壇沙龍(long)、閱(yue)讀活動將進(jin)行(xing)線(xian)上(shang)直播，并通過南國(guo)書(shu)香(xiang)節小程序(xu)全(quan)面發布，讓(rang)廣大群(qun)眾打(da)破距離界限(xian)，實(shi)現(xian)線(xian)上(shang)參展(zhan)。

今年南(nan)國書香節(jie)開(kai)啟云互動，打造“小書房，大世界”云平臺，百(bai)位(wei)名(ming)人作家走進自己的書房或特色書店，通過云互動，向廣(guang)大群眾(zhong)推薦好書，共(gong)同參與(yu)書香節(jie)。來(lai)自廣(guang)東本土的近百(bai)名(ming)文化(hua)名(ming)人、專家學者、作家、閱讀推廣(guang)人將下沉到(dao)全省分(fen)會場開(kai)展活(huo)動，通過講座(zuo)、對談(tan)、沙龍、簽售等形式(shi)，圍繞紅色題材、嶺(ling)南(nan)文化(hua)、親子教育、生活(huo)方(fang)式(shi)等內容(rong)，深入書店一線，與(yu)廣(guang)大群眾(zhong)面對面交(jiao)流。

優惠(hui)遍基層，多措(cuo)并舉提高(gao)惠(hui)民滲透力

今年南國(guo)書(shu)香節(jie)繼續發揮(hui)“全民(min)閱(yue)讀主陣地”作(zuo)用，向(xiang)全省廣大(da)群(qun)眾推出便民(min)惠民(min)舉措，通過文化惠民(min)助推全民(min)閱(yue)讀。全省分(fen)會(hui)場(chang)同步推出全場(chang)圖書(shu)八折(zhe)(zhe)優惠，“書(shu)香之夜”專場(chang)圖書(shu)限時七折(zhe)(zhe)優惠。

全省(sheng)各(ge)地分會(hui)場(chang)推出多項惠(hui)(hui)民(min)活動。在(zai)廣州分會(hui)場(chang)，讀者到指定書(shu)(shu)店(dian)（四(si)閱書(shu)(shu)店(dian)·東湖店(dian)、四(si)閱書(shu)(shu)店(dian)·琶(pa)洲(zhou)店(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城、江(jiang)高(gao)書(shu)(shu)城、北京路教材書(shu)(shu)店(dian)、吾悅青(qing)年(nian)文化空(kong)間）購(gou)書(shu)(shu)，除享受(shou)8折優(you)惠(hui)(hui)以(yi)外，還可(ke)疊加(jia)享受(shou)工(gong)銀(yin)專項優(you)惠(hui)(hui)。讀者使(shi)用工(gong)銀(yin)e生活APP掃碼支付（需綁定廣州地區工(gong)銀(yin)信用卡(ka)），可(ke)享5折優(you)惠(hui)(hui)，最高(gao)單筆優(you)惠(hui)(hui)金額(e)可(ke)達50元(yuan)。活動期間每位(wei)讀者可(ke)享受(shou)2次優(you)惠(hui)(hui)，優(you)惠(hui)(hui)名額(e)有限，先到先得(de)。在(zai)“羊城書(shu)(shu)展(zhan)”小程序，將(jiang)上(shang)線“清空(kong)100位(wei)讀者購(gou)物車”活動，連續10天隨機抽取10位(wei)提供限額(e)500元(yuan)范圍內清空(kong)購(gou)物車的免單福利，實實在(zai)在(zai)優(you)惠(hui)(hui)于(yu)民(min)。

在中(zhong)山分(fen)會(hui)場(chang)，“中(zhong)山書(shu)(shu)(shu)展”云平臺將發放(fang)15萬(wan)電子(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；江門(men)分(fen)會(hui)場(chang)則通過(guo)“文化惠(hui)民(min)，云上共(gong)享(xiang)”黨史答題抽(chou)獎小(xiao)程(cheng)序發放(fang)8萬(wan)元電子(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；湛江分(fen)會(hui)場(chang)將通過(guo)“嶺南(nan)書(shu)(shu)(shu)香”微信公(gong)眾(zhong)號(hao)、“視聽湛江”APP、“湛江發布”微信公(gong)眾(zhong)號(hao)等平臺發放(fang)10萬(wan)元電子(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)；茂名分(fen)會(hui)場(chang)則向當地新華書(shu)(shu)(shu)店(dian)、市圖(tu)書(shu)(shu)(shu)館及市區4家(jia)民(min)營書(shu)(shu)(shu)店(dian)的讀者發放(fang)10萬(wan)元購(gou)書(shu)(shu)(shu)券(quan)(quan)；云浮(fu)分(fen)會(hui)場(chang)將通過(guo)“云報商城”派發電子(zi)購(gou)書(shu)(shu)(shu)券(quan)(quan)，同時派發紙質購(gou)書(shu)(shu)(shu)券(quan)(quan)，總額(e)10萬(wan)元。

公益(yi)暖(nuan)人心，形式創(chuang)新(xin)助(zhu)推(tui)閱讀服務多元(yuan)化

書(shu)(shu)香節期間(jian)，廣(guang)州市(shi)(shi)(shi)(shi)、深(shen)圳(zhen)市(shi)(shi)(shi)(shi)、佛(fo)山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)、縣公共圖書(shu)(shu)館與當(dang)地(di)新華(hua)書(shu)(shu)店聯合舉辦“你選書(shu)(shu)，我買(mai)單”活動，凡持(chi)有當(dang)地(di)圖書(shu)(shu)館借(jie)閱(yue)卡(ka)的(de)廣(guang)大(da)群眾，憑借(jie)閱(yue)卡(ka)可在(zai)當(dang)地(di)指定書(shu)(shu)店或圖書(shu)(shu)館自選圖書(shu)(shu)進行借(jie)閱(yue)。

今年，鄉鎮(zhen)流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)成為(wei)南國書(shu)(shu)(shu)(shu)香節的重點公益活(huo)動(dong)(dong)，各(ge)地分會場將在全省鄉鎮(zhen)輪流開展流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)，鄉鎮(zhen)流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)由各(ge)市縣新華書(shu)(shu)(shu)(shu)店具體開展，潮南購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、江(jiang)門購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、連州購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、江(jiang)南購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心、新興購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心等(deng)數十家新華書(shu)(shu)(shu)(shu)店，將陸(lu)續舉辦流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)流動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)車”開到偏遠鄉鎮(zhen)，滿足農(nong)村(cun)群眾精神文(wen)化需求，助力鄉村(cun)文(wen)化振興。

防(fang)控(kong)不放(fang)松(song)，守好成果營(ying)造安全參展環境(jing)