2021南國(guo)書香節于8月20-30日舉辦。在常(chang)態化(hua)(hua)(hua)疫情防控下(xia)，本屆南國(guo)書香節采用“線(xian)(xian)上線(xian)(xian)下(xia)結合、全(quan)省各級聯動、分散同(tong)期(qi)辦展(zhan)”的形式開展(zhan)，全(quan)省范圍內設立的321個分會場將(jiang)同(tong)頻(pin)共振，聯袂唱響(xiang)閱讀協奏曲(qu)——超20萬(wan)種參展(zhan)圖書線(xian)(xian)上線(xian)(xian)下(xia)同(tong)步展(zhan)示，200多名文(wen)(wen)化(hua)(hua)(hua)名家或踏足南粵，或做客云(yun)端，464場次文(wen)(wen)化(hua)(hua)(hua)活動潤(run)澤(ze)嶺南，一場大眾化(hua)(hua)(hua)、多元(yuan)化(hua)(hua)(hua)、立體化(hua)(hua)(hua)的文(wen)(wen)化(hua)(hua)(hua)盛宴(yan)將(jiang)在八月盛夏掀起滿(man)城書香。

聚焦新時代，透過(guo)出(chu)版看百(bai)年輝煌成(cheng)就

今(jin)年(nian)(nian)(nian)是中國共產黨(dang)成立100周年(nian)(nian)(nian)，也是我(wo)國進入“十(shi)四五”規劃、乘勢而(er)上開啟全面建設社會主義現代化國家(jia)新征程(cheng)、向(xiang)第二個(ge)百年(nian)(nian)(nian)奮斗(dou)目(mu)標(biao)進軍的(de)開局之年(nian)(nian)(nian)。

2021南國(guo)書香節(jie)以“閱讀點亮前行(xing)的路”為(wei)年度(du)口號，匯集主(zhu)題出(chu)版重(zhong)點出(chu)版物，在全省(sheng)范(fan)圍內集中展示展銷習近平新(xin)(xin)時代中國(guo)特色社會(hui)主(zhu)義思想出(chu)版成(cheng)果(guo)，重(zhong)點展示黨史、新(xin)(xin)中國(guo)史、改革開放史、社會(hui)主(zhu)義發展史等(deng)主(zhu)題出(chu)版物，展示弘揚(yang)民(min)族精神、歌頌(song)改革成(cheng)果(guo)、宣傳(chuan)典型事跡(ji)的優秀作品，為(wei)廣大群(qun)眾呈現(xian)有高度(du)、有深(shen)度(du)的主(zhu)題佳作。

全省分會(hui)場同步設立“主題出版物專柜”，開啟線(xian)下聯展(zhan)，筑成百店百部紅色經典(dian)圖(tu)書獻禮(li)方(fang)陣，集中展(zhan)示展(zhan)銷《習近(jin)平談治國理政》《中國共產黨(dang)簡史(shi)(shi)》《新征程(cheng)面對面》等重大(da)主題出版物和黨(dang)史(shi)(shi)學習教(jiao)育(yu)讀物，全面展(zhan)示進入新時代(dai)黨(dang)和國家各項(xiang)事業(ye)取(qu)得(de)的歷(li)史(shi)(shi)性成就、發生的歷(li)史(shi)(shi)性變革，回顧(gu)百年(nian)歷(li)程(cheng)，展(zhan)現輝煌成就，引(yin)發廣大(da)群眾共鳴(ming)。

同時，各分(fen)會場集中開展(zhan)主題出版物首發儀式、“紅(hong)(hong)色(se)文(wen)化(hua)輕騎(qi)兵”、“重(zhong)溫(wen)紅(hong)(hong)色(se)記(ji)憶”等(deng)紅(hong)(hong)色(se)題材閱讀(du)互動(dong)活動(dong)。

吹(chui)響(xiang)集結號，全省(sheng)321個分(fen)會(hui)場聯(lian)展聯(lian)動(dong)

本(ben)屆(jie)南(nan)國(guo)書(shu)香節進(jin)一(yi)步深耕全(quan)民(min)閱讀(du)，厚植文化(hua)根(gen)基，著(zhu)力(li)拓(tuo)寬全(quan)民(min)參展的(de)幅(fu)度、延伸全(quan)民(min)觀展的(de)廣度、加大(da)全(quan)民(min)優(you)惠的(de)力(li)度、掀起全(quan)民(min)閱讀(du)的(de)熱度，立足(zu)“挖(wa)掘地(di)方優(you)勢(shi)、辦出地(di)方特(te)色(se)”，在(zai)全(quan)省(sheng)設置321個(ge)分(fen)會場。

各分(fen)會場統(tong)(tong)(tong)一標識、統(tong)(tong)(tong)一宣傳、統(tong)(tong)(tong)一折扣、統(tong)(tong)(tong)一氛圍，編織成(cheng)一張廣泛(fan)的、立體(ti)的全民(min)閱讀服務網，共同吹響“2021南(nan)國書香(xiang)節”集結號。

全省分會場分布均衡，全面覆蓋市、區(qu)（縣），讓廣(guang)大(da)群(qun)眾(zhong)實現零距(ju)離(li)參展。展覽不僅注重主題聚焦，思(si)想引領，也注重大(da)眾(zhong)閱讀，活動互動，只要(yao)廣(guang)大(da)群(qun)眾(zhong)走進書店(dian)，走進圖書館，就可以(yi)近距(ju)離(li)參與書香(xiang)節豐富的閱讀活動。

全省各(ge)地分(fen)會場以新華書(shu)店、特(te)色書(shu)店為閱讀發(fa)散(san)點，同步設置“書(shu)香(xiang)優(you)(you)選(xuan)”精(jing)(jing)品出(chu)版(ban)物(wu)專(zhuan)柜、廣(guang)東優(you)(you)秀(xiu)出(chu)版(ban)物(wu)專(zhuan)柜、中國出(chu)版(ban)集團優(you)(you)秀(xiu)出(chu)版(ban)物(wu)專(zhuan)柜，精(jing)(jing)選(xuan)一批大(da)眾(zhong)(zhong)精(jing)(jing)品、暢銷經典、嶺南(nan)文化、地方特(te)色讀物(wu)，為廣(guang)大(da)群眾(zhong)(zhong)提供(gong)閱讀指南(nan)。

書店廣(guang)泛聯(lian)結各行各業，通過閱(yue)讀活動(dong)(dong)串(chuan)聯(lian)起機關、學校、社(she)區、企業，從(cong)而調動(dong)(dong)全省各地廣(guang)大群眾(zhong)參與(yu)的積極性。

閱(yue)讀(du)(du)活(huo)(huo)動(dong)融合本地(di)特色(se)：廣州(zhou)市(shi)(shi)(shi)(shi)(shi)推(tui)出“聲(sheng)入人心(xin)，紅(hong)動(dong)廣州(zhou)”——尋找廣州(zhou)最美“悅”讀(du)(du)之聲(sheng)紅(hong)色(se)經典作(zuo)品(pin)誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年(nian)偉業”黨史學習教育主(zhu)(zhu)題展(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)的鄉村(cun)變(bian)遷”圖書(shu)(shu)(shu)展(zhan)；佛(fo)山市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)(shu)與遠方”基層文化(hua)巡(xun)回展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)、聾啞人視聽閱(yue)讀(du)(du)活(huo)(huo)動(dong)；梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“南粵沃土(tu)(tu)鑄偉業——中(zhong)國(guo)共產黨在廣東(dong)”圖片展(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承薪(xin)火(huo)”主(zhu)(zhu)題閱(yue)讀(du)(du)活(huo)(huo)動(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)《熱土(tu)(tu)地(di)上的紅(hong)飄帶(dai)》新(xin)書(shu)(shu)(shu)分享(xiang)會(hui)(hui)；中(zhong)山市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)第三屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)經典誦讀(du)(du)活(huo)(huo)動(dong)線下決賽(sai)；江門(men)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)黨史、僑史故事分享(xiang)會(hui)(hui)和僑鄉特色(se)文化(hua)展(zhan)示活(huo)(huo)動(dong)；陽(yang)(yang)江市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)(zhu)題紀(ji)錄片展(zhan)播活(huo)(huo)動(dong)；湛江市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“唐(tang)詩(shi)氣度(du)與民族自信”“儒(ru)家(jia)(jia)修身”等(deng)主(zhu)(zhu)題文化(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山區”捐書(shu)(shu)(shu)活(huo)(huo)動(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)全國(guo)“兩優一(yi)先”表(biao)彰(zhang)大會(hui)(hui)肇慶(qing)代表(biao)閱(yue)讀(du)(du)分享(xiang)會(hui)(hui)；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“文明家(jia)(jia)風”書(shu)(shu)(shu)法巡(xun)展(zhan)；潮州(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“潮心(xin)向黨”潮州(zhou)黨史印記檔案(an)圖片展(zhan)；揭陽(yang)(yang)市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家(jia)(jia)國(guo)情”讀(du)(du)書(shu)(shu)(shu)主(zhu)(zhu)題晚會(hui)(hui)；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉村(cun)”公益(yi)贈(zeng)書(shu)(shu)(shu)活(huo)(huo)動(dong)。

立面觀書展(zhan)，線上(shang)線下活動有機融(rong)合

隨(sui)著閱讀方式多樣化，南(nan)國書香節(jie)進一步(bu)加強線(xian)(xian)上(shang)線(xian)(xian)下(xia)(xia)融(rong)(rong)合，搭建“南(nan)國書香節(jie)云(yun)平臺”，將線(xian)(xian)上(shang)展示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活動、線(xian)(xian)上(shang)公益和線(xian)(xian)下(xia)(xia)活動有(you)機(ji)融(rong)(rong)合。廣(guang)大群眾(zhong)不(bu)僅可以到(dao)分會(hui)場(chang)線(xian)(xian)下(xia)(xia)參(can)展，也(ye)可以通(tong)過南(nan)國書香節(jie)小(xiao)程序(xu)、羊城書展小(xiao)程序(xu)，在云(yun)端同享優惠(hui)購書、參(can)與(yu)閱讀活動。

主題出(chu)版(ban)物(wu)(wu)展(zhan)銷、“書(shu)香優(you)選”精品(pin)出(chu)版(ban)物(wu)(wu)展(zhan)銷、廣東優(you)秀(xiu)出(chu)版(ban)物(wu)(wu)展(zhan)銷、中國(guo)出(chu)版(ban)集(ji)團優(you)秀(xiu)出(chu)版(ban)物(wu)(wu)展(zhan)銷將在(zai)“南國(guo)書(shu)香節(jie)”小(xiao)程序同步(bu)上(shang)(shang)線，全省(sheng)分會場同步(bu)開設線上(shang)(shang)購書(shu)平(ping)臺(tai)，重點依托“新(xin)華通(tong)讀”小(xiao)程序，供全省(sheng)廣大(da)群眾在(zai)線購書(shu)；同時(shi)，數十(shi)場新(xin)書(shu)分享會、論壇沙(sha)龍(long)、閱讀活動將進行線上(shang)(shang)直播，并通(tong)過南國(guo)書(shu)香節(jie)小(xiao)程序全面發布，讓廣大(da)群眾打破(po)距(ju)離界限，實現線上(shang)(shang)參展(zhan)。

今(jin)年南國書香(xiang)節開(kai)啟云(yun)互動，打造“小書房，大世界(jie)”云(yun)平(ping)臺，百位名(ming)人作家走進自己(ji)的(de)書房或特色(se)書店，通(tong)過云(yun)互動，向廣大群(qun)(qun)眾推薦好書，共同(tong)參(can)與書香(xiang)節。來自廣東(dong)本土的(de)近百名(ming)文化名(ming)人、專家學者、作家、閱讀推廣人將下沉到全省分會(hui)場(chang)開(kai)展(zhan)活動，通(tong)過講座、對談、沙龍、簽售等形(xing)式，圍繞(rao)紅(hong)色(se)題材(cai)、嶺南文化、親子教育、生活方式等內容(rong)，深入書店一線，與廣大群(qun)(qun)眾面對面交流。

優(you)惠遍基層，多措(cuo)并舉提高惠民滲透(tou)力

今年南國(guo)書(shu)香(xiang)節繼續(xu)發(fa)揮“全(quan)民(min)閱(yue)(yue)讀主(zhu)陣地”作用，向全(quan)省廣大(da)群眾推出(chu)便民(min)惠民(min)舉措(cuo)，通過文化惠民(min)助推全(quan)民(min)閱(yue)(yue)讀。全(quan)省分會場同步推出(chu)全(quan)場圖書(shu)八折(zhe)優(you)惠，“書(shu)香(xiang)之夜”專(zhuan)場圖書(shu)限(xian)時七折(zhe)優(you)惠。

全省(sheng)各地(di)(di)分(fen)會場推出多項惠民活(huo)動(dong)(dong)。在(zai)廣州分(fen)會場，讀者(zhe)(zhe)到(dao)指定(ding)書(shu)店(dian)(dian)（四(si)閱書(shu)店(dian)(dian)·東湖店(dian)(dian)、四(si)閱書(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)院、新(xin)塘書(shu)城、江高(gao)書(shu)城、北京路(lu)教材(cai)書(shu)店(dian)(dian)、吾(wu)悅(yue)青(qing)年文化空間）購書(shu)，除享受(shou)8折優(you)(you)惠以外(wai)，還可疊加享受(shou)工(gong)銀(yin)專項優(you)(you)惠。讀者(zhe)(zhe)使用工(gong)銀(yin)e生活(huo)APP掃碼支付（需(xu)綁定(ding)廣州地(di)(di)區工(gong)銀(yin)信用卡），可享5折優(you)(you)惠，最(zui)高(gao)單筆優(you)(you)惠金(jin)額(e)(e)可達(da)50元(yuan)(yuan)。活(huo)動(dong)(dong)期間每位(wei)讀者(zhe)(zhe)可享受(shou)2次優(you)(you)惠，優(you)(you)惠名額(e)(e)有限，先到(dao)先得(de)。在(zai)“羊城書(shu)展(zhan)”小程(cheng)序，將上線“清空100位(wei)讀者(zhe)(zhe)購物(wu)車”活(huo)動(dong)(dong)，連續(xu)10天隨機抽取10位(wei)提供限額(e)(e)500元(yuan)(yuan)范(fan)圍內清空購物(wu)車的免單福利(li)，實實在(zai)在(zai)優(you)(you)惠于民。

在中山(shan)分(fen)會(hui)場(chang)，“中山(shan)書(shu)(shu)展(zhan)”云平(ping)臺(tai)將發放(fang)15萬(wan)電子(zi)(zi)購(gou)(gou)書(shu)(shu)券(quan)；江門分(fen)會(hui)場(chang)則通過(guo)“文化惠民，云上共享”黨史答題抽獎小程序發放(fang)8萬(wan)元(yuan)電子(zi)(zi)購(gou)(gou)書(shu)(shu)券(quan)；湛江分(fen)會(hui)場(chang)將通過(guo)“嶺(ling)南書(shu)(shu)香”微信(xin)公(gong)眾(zhong)號(hao)、“視聽湛江”APP、“湛江發布(bu)”微信(xin)公(gong)眾(zhong)號(hao)等平(ping)臺(tai)發放(fang)10萬(wan)元(yuan)電子(zi)(zi)購(gou)(gou)書(shu)(shu)券(quan)；茂名(ming)分(fen)會(hui)場(chang)則向(xiang)當地(di)新華書(shu)(shu)店、市(shi)圖書(shu)(shu)館及市(shi)區4家民營書(shu)(shu)店的(de)讀(du)者發放(fang)10萬(wan)元(yuan)購(gou)(gou)書(shu)(shu)券(quan)；云浮(fu)分(fen)會(hui)場(chang)將通過(guo)“云報商城”派發電子(zi)(zi)購(gou)(gou)書(shu)(shu)券(quan)，同時派發紙質購(gou)(gou)書(shu)(shu)券(quan)，總額10萬(wan)元(yuan)。

公(gong)益暖人心，形式創新助推閱讀服(fu)務多元化(hua)

書(shu)(shu)(shu)(shu)香節(jie)期間(jian)，廣(guang)州市(shi)(shi)、深圳市(shi)(shi)、佛山市(shi)(shi)、韶(shao)關市(shi)(shi)、河源市(shi)(shi)、梅州市(shi)(shi)、惠州市(shi)(shi)、東莞市(shi)(shi)、中山市(shi)(shi)、江(jiang)門市(shi)(shi)、湛江(jiang)市(shi)(shi)、茂名市(shi)(shi)、肇慶市(shi)(shi)、清遠市(shi)(shi)、潮(chao)州市(shi)(shi)、揭(jie)陽(yang)市(shi)(shi)的市(shi)(shi)、縣公(gong)共圖書(shu)(shu)(shu)(shu)館與當地新華書(shu)(shu)(shu)(shu)店(dian)(dian)聯合舉辦“你選書(shu)(shu)(shu)(shu)，我買(mai)單”活動，凡持(chi)有當地圖書(shu)(shu)(shu)(shu)館借閱卡的廣(guang)大群眾，憑借閱卡可在(zai)當地指定書(shu)(shu)(shu)(shu)店(dian)(dian)或(huo)圖書(shu)(shu)(shu)(shu)館自選圖書(shu)(shu)(shu)(shu)進行借閱。

今年，鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)成為南(nan)國書(shu)(shu)(shu)香節的重(zhong)點公益活動(dong)(dong)(dong)(dong)，各(ge)地分(fen)會(hui)場將在(zai)全省(sheng)鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)輪(lun)流(liu)開展(zhan)流(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)，鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)由各(ge)市(shi)縣新(xin)華書(shu)(shu)(shu)店具體開展(zhan)，潮南(nan)購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、博羅書(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江(jiang)(jiang)門購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、連州購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江(jiang)(jiang)南(nan)購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、新(xin)興(xing)購(gou)書(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)等數(shu)十家新(xin)華書(shu)(shu)(shu)店，將陸續舉辦流(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)，把(ba)“鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)流(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)車”開到偏(pian)遠(yuan)鄉(xiang)(xiang)(xiang)鎮(zhen)(zhen)(zhen)，滿足農村(cun)群眾精神文(wen)化需求，助(zhu)力(li)鄉(xiang)(xiang)(xiang)村(cun)文(wen)化振興(xing)。

防控不放松，守好(hao)成果營造安全參展環(huan)境