2021南(nan)國(guo)書香節于8月20-30日舉辦(ban)。在常態化(hua)疫情(qing)防控下，本屆南(nan)國(guo)書香節采用“線(xian)上線(xian)下結(jie)合、全(quan)省各級聯(lian)動(dong)、分散同(tong)期辦(ban)展(zhan)”的形(xing)式開展(zhan)，全(quan)省范圍內設立的321個分會場將(jiang)同(tong)頻共振，聯(lian)袂唱(chang)響閱讀協奏曲——超(chao)20萬(wan)種參展(zhan)圖(tu)書線(xian)上線(xian)下同(tong)步(bu)展(zhan)示，200多名(ming)文化(hua)名(ming)家(jia)或踏足南(nan)粵，或做客云(yun)端，464場次文化(hua)活動(dong)潤澤嶺南(nan)，一場大眾化(hua)、多元化(hua)、立體(ti)化(hua)的文化(hua)盛(sheng)宴將(jiang)在八月盛(sheng)夏掀起滿(man)城書香。

聚焦新時代，透過出版看(kan)百年輝煌成就

今年(nian)是中(zhong)國(guo)共產黨(dang)成立(li)100周年(nian)，也是我(wo)國(guo)進入“十(shi)四(si)五(wu)”規劃(hua)、乘勢而(er)上開(kai)(kai)啟全面建設社會主義現(xian)代化國(guo)家新征程、向第二個百年(nian)奮(fen)斗目標進軍的(de)開(kai)(kai)局之(zhi)年(nian)。

2021南國(guo)書香節以“閱讀點(dian)亮前行(xing)的(de)路(lu)”為年度口號，匯集主題出(chu)版重(zhong)點(dian)出(chu)版物，在全(quan)省范(fan)圍內集中展(zhan)(zhan)示展(zhan)(zhan)銷習近平新時代中國(guo)特色社會主義思想出(chu)版成(cheng)果，重(zhong)點(dian)展(zhan)(zhan)示黨(dang)史、新中國(guo)史、改革(ge)開放史、社會主義發展(zhan)(zhan)史等主題出(chu)版物，展(zhan)(zhan)示弘揚民族精神、歌(ge)頌改革(ge)成(cheng)果、宣傳典型事(shi)跡的(de)優秀作品，為廣大群眾呈現有高度、有深(shen)度的(de)主題佳作。

全省分會場同步設立(li)“主(zhu)(zhu)題(ti)出版(ban)物專柜”，開啟線下聯(lian)展(zhan)，筑成(cheng)百店百部紅(hong)色經典(dian)圖書(shu)獻禮(li)方陣(zhen)，集中(zhong)展(zhan)示展(zhan)銷《習近平談治國理政》《中(zhong)國共產(chan)黨(dang)簡史(shi)》《新征(zheng)程(cheng)面(mian)(mian)對面(mian)(mian)》等(deng)重大主(zhu)(zhu)題(ti)出版(ban)物和黨(dang)史(shi)學(xue)習教(jiao)育(yu)讀物，全面(mian)(mian)展(zhan)示進入新時代黨(dang)和國家各(ge)項(xiang)事業取得的歷(li)史(shi)性(xing)成(cheng)就、發生的歷(li)史(shi)性(xing)變革，回顧百年(nian)歷(li)程(cheng)，展(zhan)現輝煌(huang)成(cheng)就，引(yin)發廣大群眾共鳴。

同時(shi)，各(ge)分(fen)會場(chang)集中開展主題出版物首發儀式、“紅(hong)色(se)文化(hua)輕騎兵”、“重(zhong)溫紅(hong)色(se)記憶”等紅(hong)色(se)題材閱(yue)讀互動活動。

吹響集結號，全省321個分會場(chang)聯(lian)展聯(lian)動

本屆南國書香節進一步(bu)深耕全(quan)(quan)(quan)(quan)民閱讀(du)，厚植文化根基，著力拓寬全(quan)(quan)(quan)(quan)民參展(zhan)的(de)幅度、延伸全(quan)(quan)(quan)(quan)民觀展(zhan)的(de)廣度、加大全(quan)(quan)(quan)(quan)民優(you)惠的(de)力度、掀(xian)起全(quan)(quan)(quan)(quan)民閱讀(du)的(de)熱度，立足“挖掘地方優(you)勢、辦出地方特色”，在(zai)全(quan)(quan)(quan)(quan)省設置321個分會場(chang)。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣(kou)、統(tong)一(yi)氛(fen)圍(wei)，編(bian)織成一(yi)張廣泛(fan)的(de)、立體的(de)全民閱讀服務網(wang)，共同吹響(xiang)“2021南國書香節(jie)”集(ji)結號。

全(quan)省分(fen)會場分(fen)布均衡，全(quan)面覆蓋市、區（縣(xian)），讓廣大群眾實現(xian)零距離參展。展覽(lan)不僅注(zhu)重主題聚焦，思想引領，也注(zhu)重大眾閱讀，活動互動，只要廣大群眾走進書(shu)店，走進圖書(shu)館，就可以近(jin)距離參與書(shu)香節豐富的閱讀活動。

全省各地分(fen)會場(chang)以新華(hua)書店、特色書店為閱讀發(fa)散點，同步設置“書香(xiang)優選”精品出版(ban)物(wu)專柜、廣東優秀出版(ban)物(wu)專柜、中國(guo)出版(ban)集團優秀出版(ban)物(wu)專柜，精選一批大(da)(da)眾精品、暢銷經典、嶺(ling)南文化、地方特色讀物(wu)，為廣大(da)(da)群(qun)眾提供閱讀指(zhi)南。

書店廣泛聯結各行(xing)各業(ye)，通過閱讀活動串聯起(qi)機關(guan)、學(xue)校、社區(qu)、企業(ye)，從而調動全省各地廣大群眾(zhong)參(can)與的積極性(xing)。

閱(yue)(yue)讀(du)(du)活動(dong)融合(he)本地特色(se)：廣州(zhou)市(shi)(shi)(shi)推出“聲入人心(xin)，紅(hong)動(dong)廣州(zhou)”——尋(xun)找(zhao)廣州(zhou)最美“悅”讀(du)(du)之聲紅(hong)色(se)經(jing)(jing)典作品誦讀(du)(du)；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)映百(bai)年偉業”黨(dang)史學習教育主(zhu)題(ti)展(zhan)(zhan)(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)中的鄉村變遷(qian)”圖書(shu)展(zhan)(zhan)(zhan)(zhan)；佛山(shan)(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)與(yu)遠方(fang)”基(ji)層文化巡回展(zhan)(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽書(shu)、聾(long)啞(ya)人視(shi)聽閱(yue)(yue)讀(du)(du)活動(dong)；梅州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃土(tu)鑄(zhu)偉業——中國共(gong)產黨(dang)在廣東”圖片展(zhan)(zhan)(zhan)(zhan)；惠州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不(bu)忘初(chu)心(xin)，傳承(cheng)薪火”主(zhu)題(ti)閱(yue)(yue)讀(du)(du)活動(dong)；汕(shan)尾(wei)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土(tu)地上的紅(hong)飄帶》新書(shu)分(fen)享(xiang)會；中山(shan)(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中山(shan)(shan)(shan)市(shi)(shi)(shi)經(jing)(jing)典誦讀(du)(du)活動(dong)線下決賽(sai)；江門市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)史、僑(qiao)史故事分(fen)享(xiang)會和僑(qiao)鄉特色(se)文化展(zhan)(zhan)(zhan)(zhan)示活動(dong)；陽江市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)題(ti)紀錄(lu)片展(zhan)(zhan)(zhan)(zhan)播活動(dong)；湛江市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩氣(qi)度與(yu)民族(zu)自信”“儒家修(xiu)身”等主(zhu)題(ti)文化講堂；茂名市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香暖(nuan)山(shan)(shan)(shan)區”捐書(shu)活動(dong)；肇慶市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩優(you)一先”表彰大會肇慶代(dai)表閱(yue)(yue)讀(du)(du)分(fen)享(xiang)會；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文明家風”書(shu)法巡展(zhan)(zhan)(zhan)(zhan)；潮州(zhou)市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心(xin)向黨(dang)”潮州(zhou)黨(dang)史印(yin)記檔案(an)圖片展(zhan)(zhan)(zhan)(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香家國情(qing)”讀(du)(du)書(shu)主(zhu)題(ti)晚會；云浮市(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香鄉村”公益贈書(shu)活動(dong)。

立面觀書(shu)展，線上線下活動有機融(rong)合

隨著閱(yue)(yue)讀方式多樣(yang)化，南國書(shu)香(xiang)節進一步加強線(xian)(xian)上(shang)線(xian)(xian)下融合，搭建“南國書(shu)香(xiang)節云平臺”，將線(xian)(xian)上(shang)展示、線(xian)(xian)上(shang)銷(xiao)售(shou)、線(xian)(xian)上(shang)活(huo)動(dong)、線(xian)(xian)上(shang)公益和(he)線(xian)(xian)下活(huo)動(dong)有機融合。廣大群眾不僅可以(yi)到分會場線(xian)(xian)下參展，也可以(yi)通過南國書(shu)香(xiang)節小程序(xu)(xu)、羊城書(shu)展小程序(xu)(xu)，在云端(duan)同享優惠購書(shu)、參與閱(yue)(yue)讀活(huo)動(dong)。

主題出(chu)(chu)版物展(zhan)(zhan)銷(xiao)、“書(shu)香(xiang)優選”精品(pin)出(chu)(chu)版物展(zhan)(zhan)銷(xiao)、廣(guang)東優秀出(chu)(chu)版物展(zhan)(zhan)銷(xiao)、中國出(chu)(chu)版集團優秀出(chu)(chu)版物展(zhan)(zhan)銷(xiao)將在“南國書(shu)香(xiang)節(jie)”小(xiao)程(cheng)序(xu)同步上(shang)線(xian)，全(quan)省分(fen)會(hui)(hui)場同步開設線(xian)上(shang)購書(shu)平臺，重(zhong)點依托“新華通讀”小(xiao)程(cheng)序(xu)，供全(quan)省廣(guang)大群眾(zhong)(zhong)在線(xian)購書(shu)；同時，數(shu)十場新書(shu)分(fen)享(xiang)會(hui)(hui)、論(lun)壇沙(sha)龍、閱讀活(huo)動(dong)將進(jin)行線(xian)上(shang)直(zhi)播(bo)，并通過南國書(shu)香(xiang)節(jie)小(xiao)程(cheng)序(xu)全(quan)面發(fa)布，讓廣(guang)大群眾(zhong)(zhong)打破距(ju)離界限(xian)，實(shi)現線(xian)上(shang)參(can)展(zhan)(zhan)。

今年(nian)南(nan)國書(shu)香(xiang)節開啟云(yun)互(hu)動(dong)，打造“小書(shu)房，大(da)世界”云(yun)平臺，百位(wei)名(ming)人(ren)作(zuo)家(jia)走進(jin)自己的書(shu)房或特色書(shu)店(dian)，通(tong)過云(yun)互(hu)動(dong)，向廣(guang)大(da)群(qun)眾(zhong)推(tui)薦好書(shu)，共(gong)同(tong)參與(yu)書(shu)香(xiang)節。來自廣(guang)東本土的近百名(ming)文化(hua)名(ming)人(ren)、專家(jia)學者、作(zuo)家(jia)、閱讀(du)推(tui)廣(guang)人(ren)將下沉到全省分會場開展活動(dong)，通(tong)過講座、對(dui)談、沙(sha)龍、簽售等形式(shi)，圍繞紅色題材(cai)、嶺(ling)南(nan)文化(hua)、親子教育、生(sheng)活方式(shi)等內容，深入書(shu)店(dian)一線，與(yu)廣(guang)大(da)群(qun)眾(zhong)面對(dui)面交流(liu)。

優惠遍基層，多措并舉提高(gao)惠民滲透力(li)

今(jin)年南國書香節繼續發揮“全(quan)(quan)民(min)閱(yue)讀主陣地”作用，向全(quan)(quan)省廣大群眾推出便民(min)惠民(min)舉措(cuo)，通過(guo)文化(hua)惠民(min)助推全(quan)(quan)民(min)閱(yue)讀。全(quan)(quan)省分會場同步推出全(quan)(quan)場圖(tu)書八折優惠，“書香之(zhi)夜”專場圖(tu)書限時七折優惠。

全(quan)省各(ge)地分會場推出多項惠(hui)民活(huo)動(dong)(dong)。在(zai)廣州分會場，讀(du)者(zhe)(zhe)(zhe)到(dao)指定(ding)書(shu)店(dian)(dian)（四(si)閱書(shu)店(dian)(dian)·東湖店(dian)(dian)、四(si)閱書(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)院(yuan)、新塘書(shu)城(cheng)(cheng)、江高(gao)書(shu)城(cheng)(cheng)、北京路教材書(shu)店(dian)(dian)、吾悅青年文化空(kong)(kong)間(jian)）購(gou)(gou)書(shu)，除享(xiang)受(shou)8折優(you)(you)(you)惠(hui)以(yi)外，還可(ke)(ke)疊(die)加享(xiang)受(shou)工銀專項優(you)(you)(you)惠(hui)。讀(du)者(zhe)(zhe)(zhe)使用工銀e生(sheng)活(huo)APP掃(sao)碼支付（需綁定(ding)廣州地區工銀信用卡），可(ke)(ke)享(xiang)5折優(you)(you)(you)惠(hui)，最高(gao)單(dan)筆優(you)(you)(you)惠(hui)金(jin)額可(ke)(ke)達50元(yuan)。活(huo)動(dong)(dong)期間(jian)每位讀(du)者(zhe)(zhe)(zhe)可(ke)(ke)享(xiang)受(shou)2次優(you)(you)(you)惠(hui)，優(you)(you)(you)惠(hui)名(ming)額有限，先(xian)到(dao)先(xian)得。在(zai)“羊城(cheng)(cheng)書(shu)展”小(xiao)程序，將上線(xian)“清空(kong)(kong)100位讀(du)者(zhe)(zhe)(zhe)購(gou)(gou)物(wu)車”活(huo)動(dong)(dong)，連續10天(tian)隨機抽取(qu)10位提供(gong)限額500元(yuan)范(fan)圍內清空(kong)(kong)購(gou)(gou)物(wu)車的(de)免單(dan)福(fu)利，實實在(zai)在(zai)優(you)(you)(you)惠(hui)于民。

在中山分(fen)(fen)會場(chang)，“中山書(shu)(shu)(shu)(shu)展”云平臺(tai)將發(fa)(fa)(fa)放15萬(wan)電子(zi)購(gou)書(shu)(shu)(shu)(shu)券(quan)；江門分(fen)(fen)會場(chang)則通(tong)過“文化(hua)惠民，云上共(gong)享”黨史答(da)題抽獎小程序發(fa)(fa)(fa)放8萬(wan)元(yuan)電子(zi)購(gou)書(shu)(shu)(shu)(shu)券(quan)；湛江分(fen)(fen)會場(chang)將通(tong)過“嶺南書(shu)(shu)(shu)(shu)香”微信公(gong)眾號、“視聽湛江”APP、“湛江發(fa)(fa)(fa)布”微信公(gong)眾號等(deng)平臺(tai)發(fa)(fa)(fa)放10萬(wan)元(yuan)電子(zi)購(gou)書(shu)(shu)(shu)(shu)券(quan)；茂(mao)名分(fen)(fen)會場(chang)則向當地新(xin)華書(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)館及市區4家民營書(shu)(shu)(shu)(shu)店的讀者發(fa)(fa)(fa)放10萬(wan)元(yuan)購(gou)書(shu)(shu)(shu)(shu)券(quan)；云浮(fu)分(fen)(fen)會場(chang)將通(tong)過“云報商城”派(pai)發(fa)(fa)(fa)電子(zi)購(gou)書(shu)(shu)(shu)(shu)券(quan)，同時派(pai)發(fa)(fa)(fa)紙質購(gou)書(shu)(shu)(shu)(shu)券(quan)，總額10萬(wan)元(yuan)。

公益(yi)暖人心，形式創(chuang)新助推(tui)閱讀服務多(duo)元化

書(shu)香節期間(jian)，廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中(zhong)山(shan)市(shi)(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)、縣公(gong)共圖(tu)(tu)書(shu)館與當地(di)新華書(shu)店聯合舉(ju)辦“你選書(shu)，我買單”活動，凡持有(you)當地(di)圖(tu)(tu)書(shu)館借(jie)閱(yue)卡(ka)的(de)廣大群眾，憑借(jie)閱(yue)卡(ka)可(ke)在當地(di)指定書(shu)店或圖(tu)(tu)書(shu)館自選圖(tu)(tu)書(shu)進行借(jie)閱(yue)。

今年，鄉(xiang)(xiang)(xiang)鎮(zhen)流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)成為南國書(shu)(shu)(shu)(shu)(shu)香節的重點公益(yi)活(huo)動(dong)，各地分(fen)會場將在全省鄉(xiang)(xiang)(xiang)鎮(zhen)輪(lun)流開(kai)展流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)(xiang)(xiang)鎮(zhen)流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)由各市縣(xian)新華書(shu)(shu)(shu)(shu)(shu)店(dian)具體開(kai)展，潮南購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心、博羅書(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心、江門購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心、連州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心、江南購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心、新興(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中心等數十(shi)家新華書(shu)(shu)(shu)(shu)(shu)店(dian)，將陸續(xu)舉辦(ban)流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)(xiang)鎮(zhen)流動(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)車”開(kai)到偏遠(yuan)鄉(xiang)(xiang)(xiang)鎮(zhen)，滿足農(nong)村(cun)群眾(zhong)精神文化(hua)需求，助(zhu)力(li)鄉(xiang)(xiang)(xiang)村(cun)文化(hua)振興(xing)。

防控不放(fang)松(song)，守(shou)好成(cheng)果營(ying)造安(an)全參展環境