2021南(nan)國書香(xiang)節(jie)于(yu)8月(yue)20-30日舉辦。在常(chang)態化(hua)疫(yi)情防控下(xia)，本(ben)屆南(nan)國書香(xiang)節(jie)采用“線(xian)(xian)上線(xian)(xian)下(xia)結合(he)、全省各級(ji)聯(lian)(lian)動(dong)、分散同(tong)期辦展(zhan)”的形式開展(zhan)，全省范圍(wei)內設立(li)的321個分會場(chang)(chang)將同(tong)頻(pin)共振，聯(lian)(lian)袂(mei)唱響(xiang)閱讀(du)協奏(zou)曲——超20萬種參展(zhan)圖書線(xian)(xian)上線(xian)(xian)下(xia)同(tong)步展(zhan)示，200多名(ming)文(wen)化(hua)名(ming)家或踏足南(nan)粵，或做客云端，464場(chang)(chang)次文(wen)化(hua)活動(dong)潤澤(ze)嶺南(nan)，一場(chang)(chang)大(da)眾化(hua)、多元化(hua)、立(li)體化(hua)的文(wen)化(hua)盛宴將在八月(yue)盛夏(xia)掀起滿城書香(xiang)。

聚焦新(xin)時代，透過出版看百(bai)年輝煌成就(jiu)

今年是中國共產黨(dang)成立100周年，也是我國進入(ru)“十四五”規劃、乘勢而上開啟全面建(jian)設社(she)會主義(yi)現代化國家新(xin)征程、向第二個百年奮斗目標(biao)進軍(jun)的開局之(zhi)年。

2021南國書(shu)香節以“閱讀點(dian)亮前行的(de)路”為(wei)年度(du)口號，匯(hui)集(ji)主(zhu)(zhu)題(ti)(ti)出(chu)版重點(dian)出(chu)版物(wu)(wu)，在(zai)全省范圍內集(ji)中(zhong)(zhong)展示(shi)展銷習近(jin)平新時代中(zhong)(zhong)國特色社會(hui)主(zhu)(zhu)義思(si)想出(chu)版成(cheng)果，重點(dian)展示(shi)黨(dang)史、新中(zhong)(zhong)國史、改(gai)革開放史、社會(hui)主(zhu)(zhu)義發展史等(deng)主(zhu)(zhu)題(ti)(ti)出(chu)版物(wu)(wu)，展示(shi)弘揚民族精神(shen)、歌(ge)頌改(gai)革成(cheng)果、宣傳(chuan)典型事跡(ji)的(de)優秀作(zuo)品，為(wei)廣大群眾呈現有高度(du)、有深(shen)度(du)的(de)主(zhu)(zhu)題(ti)(ti)佳作(zuo)。

全省分會場(chang)同步設立“主題出版物(wu)專柜”，開啟線下聯展(zhan)(zhan)，筑成(cheng)百店百部(bu)紅色經典(dian)圖書(shu)獻(xian)禮方(fang)陣，集中(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷《習(xi)近平談治(zhi)國(guo)理政(zheng)》《中(zhong)國(guo)共(gong)產黨簡史(shi)》《新(xin)征程(cheng)面(mian)對面(mian)》等重大主題出版物(wu)和黨史(shi)學(xue)習(xi)教育讀物(wu)，全面(mian)展(zhan)(zhan)示進入新(xin)時代(dai)黨和國(guo)家各項(xiang)事(shi)業取(qu)得的(de)歷(li)史(shi)性(xing)成(cheng)就(jiu)、發生的(de)歷(li)史(shi)性(xing)變革，回顧百年歷(li)程(cheng)，展(zhan)(zhan)現輝(hui)煌(huang)成(cheng)就(jiu)，引發廣大群(qun)眾共(gong)鳴。

同時，各分會場集(ji)中(zhong)開展(zhan)主(zhu)題(ti)(ti)出版物首發儀式、“紅(hong)色文化輕騎兵(bing)”、“重溫(wen)紅(hong)色記憶(yi)”等紅(hong)色題(ti)(ti)材閱(yue)讀(du)互動活(huo)動。

吹響集(ji)結號(hao)，全省321個分會場聯展聯動

本屆南國書(shu)香節進一步深耕(geng)全(quan)民閱讀，厚(hou)植(zhi)文化根基，著力拓寬全(quan)民參(can)展(zhan)的(de)(de)幅度(du)、延伸全(quan)民觀展(zhan)的(de)(de)廣度(du)、加大全(quan)民優惠的(de)(de)力度(du)、掀起全(quan)民閱讀的(de)(de)熱度(du)，立足“挖掘(jue)地(di)方優勢(shi)、辦出(chu)地(di)方特色(se)”，在全(quan)省(sheng)設置(zhi)321個分會場(chang)。

各分(fen)會場統一(yi)標識(shi)、統一(yi)宣傳、統一(yi)折扣、統一(yi)氛圍，編織成一(yi)張廣泛的(de)、立體的(de)全(quan)民閱(yue)讀服務(wu)網(wang)，共同吹響(xiang)“2021南國(guo)書香節”集結號。

全省分會(hui)場分布均衡(heng)，全面覆蓋市(shi)、區（縣(xian)），讓廣大(da)(da)群眾實現零距離參展(zhan)。展(zhan)覽不僅注重主(zhu)題聚(ju)焦(jiao)，思想引領(ling)，也注重大(da)(da)眾閱讀(du)，活動互動，只(zhi)要廣大(da)(da)群眾走進書店，走進圖書館，就可以近距離參與書香節豐富的(de)閱讀(du)活動。

全(quan)省(sheng)各(ge)地分會場以新華(hua)書(shu)(shu)店、特色書(shu)(shu)店為閱讀發散點，同步(bu)設(she)置“書(shu)(shu)香優選(xuan)”精(jing)品出(chu)版(ban)物專柜(ju)、廣東(dong)優秀出(chu)版(ban)物專柜(ju)、中國(guo)出(chu)版(ban)集團優秀出(chu)版(ban)物專柜(ju)，精(jing)選(xuan)一(yi)批大眾(zhong)精(jing)品、暢銷(xiao)經典、嶺南文化、地方(fang)特色讀物，為廣大群眾(zhong)提供閱讀指南。

書店(dian)廣泛(fan)聯結各(ge)行各(ge)業，通過閱讀活動串聯起機關、學(xue)校、社區、企業，從(cong)而調動全(quan)省各(ge)地廣大群眾參與(yu)的積極性(xing)。

閱讀(du)(du)活(huo)(huo)動(dong)(dong)(dong)融合本地(di)特色：廣(guang)(guang)州市(shi)(shi)(shi)(shi)(shi)(shi)推出(chu)“聲入人心，紅動(dong)(dong)(dong)廣(guang)(guang)州”——尋找(zhao)廣(guang)(guang)州最美“悅”讀(du)(du)之聲紅色經(jing)典作(zuo)品誦讀(du)(du)；深圳(zhen)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)映百年(nian)偉業”黨史(shi)學習教育主(zhu)(zhu)題(ti)(ti)(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)中(zhong)的(de)鄉(xiang)(xiang)村變(bian)遷(qian)”圖(tu)(tu)書(shu)(shu)展(zhan)(zhan)；佛(fo)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“閱途，書(shu)(shu)與(yu)遠方”基層文化巡回展(zhan)(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)盲(mang)人聽書(shu)(shu)、聾啞人視聽閱讀(du)(du)活(huo)(huo)動(dong)(dong)(dong)；梅州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“南(nan)粵(yue)沃(wo)土鑄偉業——中(zhong)國共產黨在(zai)廣(guang)(guang)東”圖(tu)(tu)片(pian)展(zhan)(zhan)；惠(hui)州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“不忘初(chu)心，傳承薪(xin)火(huo)”主(zhu)(zhu)題(ti)(ti)(ti)閱讀(du)(du)活(huo)(huo)動(dong)(dong)(dong)；汕(shan)尾(wei)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)《熱土地(di)上的(de)紅飄帶(dai)》新書(shu)(shu)分享會(hui)；中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)第(di)三屆(jie)中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)經(jing)典誦讀(du)(du)活(huo)(huo)動(dong)(dong)(dong)線下決賽(sai)；江門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)黨史(shi)、僑史(shi)故事分享會(hui)和僑鄉(xiang)(xiang)特色文化展(zhan)(zhan)示活(huo)(huo)動(dong)(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)紅色主(zhu)(zhu)題(ti)(ti)(ti)紀錄片(pian)展(zhan)(zhan)播活(huo)(huo)動(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“唐詩(shi)氣(qi)度與(yu)民族自信”“儒(ru)家修身(shen)”等主(zhu)(zhu)題(ti)(ti)(ti)文化講堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香暖(nuan)山(shan)區(qu)”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)全(quan)國“兩優一先”表(biao)彰(zhang)大會(hui)肇慶代表(biao)閱讀(du)(du)分享會(hui)；清遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“文明家風”書(shu)(shu)法巡展(zhan)(zhan)；潮州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“潮心向黨”潮州黨史(shi)印記檔案圖(tu)(tu)片(pian)展(zhan)(zhan)；揭(jie)陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香家國情”讀(du)(du)書(shu)(shu)主(zhu)(zhu)題(ti)(ti)(ti)晚(wan)會(hui)；云浮(fu)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)香鄉(xiang)(xiang)村”公益贈(zeng)書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)。

立面觀書(shu)展，線(xian)上線(xian)下活動(dong)有(you)機融(rong)合

隨著(zhu)閱(yue)讀方式多樣化(hua)，南國書香(xiang)節(jie)進一(yi)步加強線(xian)(xian)上(shang)線(xian)(xian)下融合(he)，搭建(jian)“南國書香(xiang)節(jie)云平臺”，將(jiang)線(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活動(dong)(dong)、線(xian)(xian)上(shang)公益(yi)和線(xian)(xian)下活動(dong)(dong)有(you)機融合(he)。廣大群眾(zhong)不僅(jin)可以(yi)(yi)到分會(hui)場線(xian)(xian)下參展(zhan)，也(ye)可以(yi)(yi)通過南國書香(xiang)節(jie)小程序、羊城書展(zhan)小程序，在云端同享優惠購書、參與閱(yue)讀活動(dong)(dong)。

主題(ti)出(chu)版(ban)物(wu)展(zhan)銷、“書(shu)(shu)香(xiang)優選”精(jing)品出(chu)版(ban)物(wu)展(zhan)銷、廣東(dong)優秀出(chu)版(ban)物(wu)展(zhan)銷、中國出(chu)版(ban)集團優秀出(chu)版(ban)物(wu)展(zhan)銷將在“南國書(shu)(shu)香(xiang)節”小(xiao)程(cheng)序同步(bu)上線(xian)，全省分會場同步(bu)開(kai)設(she)線(xian)上購書(shu)(shu)平臺，重(zhong)點依(yi)托“新(xin)華通(tong)讀”小(xiao)程(cheng)序，供全省廣大(da)群眾在線(xian)購書(shu)(shu)；同時，數十(shi)場新(xin)書(shu)(shu)分享會、論壇(tan)沙龍、閱讀活(huo)動將進行線(xian)上直播，并(bing)通(tong)過南國書(shu)(shu)香(xiang)節小(xiao)程(cheng)序全面發布，讓(rang)廣大(da)群眾打破距離界(jie)限，實現線(xian)上參展(zhan)。

今年南國書香節開(kai)啟云(yun)(yun)互動，打(da)造“小(xiao)書房(fang)，大世界”云(yun)(yun)平臺(tai)，百位名人(ren)作家(jia)走(zou)進自己的書房(fang)或特色(se)書店(dian)，通(tong)過云(yun)(yun)互動，向(xiang)廣(guang)(guang)大群眾推薦好書，共同(tong)參與(yu)書香節。來自廣(guang)(guang)東本土的近(jin)百名文化名人(ren)、專(zhuan)家(jia)學(xue)者、作家(jia)、閱(yue)讀推廣(guang)(guang)人(ren)將(jiang)下沉到全省分會(hui)場開(kai)展活動，通(tong)過講(jiang)座(zuo)、對(dui)(dui)談(tan)、沙(sha)龍、簽售等形式，圍(wei)繞紅(hong)色(se)題材、嶺南文化、親(qin)子教育、生活方式等內容，深入書店(dian)一線，與(yu)廣(guang)(guang)大群眾面對(dui)(dui)面交流。

優(you)惠遍基層(ceng)，多措并(bing)舉提高惠民滲(shen)透力

今年南國書香節繼續發揮“全(quan)(quan)民(min)閱讀主陣地(di)”作(zuo)用，向(xiang)全(quan)(quan)省(sheng)廣大群眾推出便民(min)惠民(min)舉措(cuo)，通過文(wen)化惠民(min)助推全(quan)(quan)民(min)閱讀。全(quan)(quan)省(sheng)分會場同(tong)步推出全(quan)(quan)場圖書八(ba)折優惠，“書香之夜”專場圖書限時七折優惠。

全(quan)省各地分(fen)會(hui)場推出多項惠(hui)(hui)(hui)民(min)活動。在廣州(zhou)分(fen)會(hui)場，讀者到(dao)指(zhi)定書(shu)(shu)店(dian)（四閱書(shu)(shu)店(dian)·東湖(hu)店(dian)、四閱書(shu)(shu)店(dian)·琶洲店(dian)、楠楓(feng)書(shu)(shu)院、新塘書(shu)(shu)城(cheng)(cheng)、江高書(shu)(shu)城(cheng)(cheng)、北京路教材書(shu)(shu)店(dian)、吾(wu)悅青(qing)年(nian)文化空(kong)間）購書(shu)(shu)，除享(xiang)受(shou)(shou)8折(zhe)優(you)(you)惠(hui)(hui)(hui)以外，還可(ke)疊加(jia)享(xiang)受(shou)(shou)工(gong)(gong)銀(yin)專(zhuan)項優(you)(you)惠(hui)(hui)(hui)。讀者使用工(gong)(gong)銀(yin)e生(sheng)活APP掃碼支付（需綁(bang)定廣州(zhou)地區工(gong)(gong)銀(yin)信用卡(ka)），可(ke)享(xiang)5折(zhe)優(you)(you)惠(hui)(hui)(hui)，最(zui)高單(dan)筆優(you)(you)惠(hui)(hui)(hui)金額可(ke)達(da)50元(yuan)。活動期間每位讀者可(ke)享(xiang)受(shou)(shou)2次(ci)優(you)(you)惠(hui)(hui)(hui)，優(you)(you)惠(hui)(hui)(hui)名額有限，先(xian)到(dao)先(xian)得。在“羊城(cheng)(cheng)書(shu)(shu)展”小程序，將(jiang)上線“清(qing)空(kong)100位讀者購物車”活動，連續(xu)10天隨機抽(chou)取10位提供(gong)限額500元(yuan)范圍內清(qing)空(kong)購物車的(de)免單(dan)福(fu)利，實(shi)實(shi)在在優(you)(you)惠(hui)(hui)(hui)于民(min)。

在(zai)中山分(fen)會(hui)場(chang)(chang)(chang)，“中山書(shu)(shu)展”云(yun)平(ping)臺將(jiang)(jiang)發(fa)(fa)放15萬電(dian)(dian)子購書(shu)(shu)券(quan)(quan)；江(jiang)(jiang)門分(fen)會(hui)場(chang)(chang)(chang)則通(tong)過“文化(hua)惠(hui)民，云(yun)上共享”黨史答題抽獎(jiang)小程序(xu)發(fa)(fa)放8萬元(yuan)電(dian)(dian)子購書(shu)(shu)券(quan)(quan)；湛(zhan)(zhan)(zhan)江(jiang)(jiang)分(fen)會(hui)場(chang)(chang)(chang)將(jiang)(jiang)通(tong)過“嶺南書(shu)(shu)香”微(wei)信(xin)公眾(zhong)號(hao)、“視(shi)聽(ting)湛(zhan)(zhan)(zhan)江(jiang)(jiang)”APP、“湛(zhan)(zhan)(zhan)江(jiang)(jiang)發(fa)(fa)布”微(wei)信(xin)公眾(zhong)號(hao)等平(ping)臺發(fa)(fa)放10萬元(yuan)電(dian)(dian)子購書(shu)(shu)券(quan)(quan)；茂名分(fen)會(hui)場(chang)(chang)(chang)則向當地(di)新華書(shu)(shu)店(dian)、市(shi)圖書(shu)(shu)館(guan)及(ji)市(shi)區4家民營書(shu)(shu)店(dian)的(de)讀者發(fa)(fa)放10萬元(yuan)購書(shu)(shu)券(quan)(quan)；云(yun)浮分(fen)會(hui)場(chang)(chang)(chang)將(jiang)(jiang)通(tong)過“云(yun)報商城”派發(fa)(fa)電(dian)(dian)子購書(shu)(shu)券(quan)(quan)，同時派發(fa)(fa)紙質(zhi)購書(shu)(shu)券(quan)(quan)，總額10萬元(yuan)。

公益暖人心(xin)，形式創(chuang)新助推閱(yue)讀服務(wu)多元化

書(shu)(shu)(shu)香(xiang)節期間，廣(guang)州(zhou)市(shi)(shi)、深圳(zhen)市(shi)(shi)、佛(fo)山(shan)市(shi)(shi)、韶關(guan)市(shi)(shi)、河源市(shi)(shi)、梅州(zhou)市(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)、東莞市(shi)(shi)、中山(shan)市(shi)(shi)、江門市(shi)(shi)、湛江市(shi)(shi)、茂名(ming)市(shi)(shi)、肇(zhao)慶市(shi)(shi)、清遠市(shi)(shi)、潮州(zhou)市(shi)(shi)、揭陽市(shi)(shi)的(de)市(shi)(shi)、縣公(gong)共圖書(shu)(shu)(shu)館(guan)與當地(di)新華書(shu)(shu)(shu)店(dian)聯合(he)舉(ju)辦(ban)“你選書(shu)(shu)(shu)，我買單”活動，凡(fan)持有當地(di)圖書(shu)(shu)(shu)館(guan)借(jie)閱卡(ka)(ka)的(de)廣(guang)大(da)群眾(zhong)，憑(ping)借(jie)閱卡(ka)(ka)可在當地(di)指定書(shu)(shu)(shu)店(dian)或圖書(shu)(shu)(shu)館(guan)自(zi)選圖書(shu)(shu)(shu)進行借(jie)閱。

今(jin)年，鄉鎮(zhen)流動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)成為南(nan)國書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香節的重點公益活動(dong)(dong)(dong)(dong)，各地分會場將(jiang)在全省(sheng)鄉鎮(zhen)輪流開(kai)展流動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)，鄉鎮(zhen)流動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)由各市(shi)縣新(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)具體開(kai)展，潮南(nan)購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)中心(xin)、博羅(luo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)中心(xin)、江門購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)中心(xin)、連州購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)中心(xin)、江南(nan)購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)中心(xin)、新(xin)興購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)中心(xin)等(deng)數十家新(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)，將(jiang)陸續舉辦流動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)流動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)，滿足農村(cun)群眾(zhong)精神(shen)文化(hua)需求，助力鄉村(cun)文化(hua)振(zhen)興。

防控不放(fang)松，守好成果營(ying)造安全參展環(huan)境