2021南(nan)國(guo)書香(xiang)節(jie)于8月20-30日舉(ju)辦。在常態化(hua)疫情(qing)防(fang)控下，本屆南(nan)國(guo)書香(xiang)節(jie)采用“線上線下結合、全省各級聯動(dong)、分散同期辦展(zhan)(zhan)”的(de)形式開展(zhan)(zhan)，全省范圍(wei)內設立的(de)321個分會(hui)場(chang)(chang)將同頻(pin)共(gong)振，聯袂唱響閱讀(du)協奏(zou)曲——超20萬(wan)種參展(zhan)(zhan)圖(tu)書線上線下同步展(zhan)(zhan)示，200多名文(wen)化(hua)名家或踏(ta)足南(nan)粵(yue)，或做客(ke)云端，464場(chang)(chang)次文(wen)化(hua)活動(dong)潤澤(ze)嶺南(nan)，一場(chang)(chang)大眾化(hua)、多元化(hua)、立體化(hua)的(de)文(wen)化(hua)盛宴將在八月盛夏掀起滿城書香(xiang)。

聚焦新時代(dai)，透過出版看(kan)百(bai)年輝煌(huang)成就(jiu)

今年(nian)是中國共產黨成立(li)100周年(nian)，也是我國進入(ru)“十四(si)五”規劃、乘勢(shi)而上開(kai)啟全面(mian)建設社(she)會主義現代化國家新(xin)征(zheng)程、向(xiang)第二個百(bai)年(nian)奮斗目標進軍的開(kai)局之年(nian)。

2021南國(guo)書香(xiang)節以“閱讀點(dian)亮前行的路”為年度口號，匯(hui)集主(zhu)題(ti)(ti)(ti)出(chu)版(ban)重點(dian)出(chu)版(ban)物(wu)，在(zai)全省范圍內集中(zhong)展(zhan)示(shi)(shi)展(zhan)銷習近平(ping)新(xin)時代中(zhong)國(guo)特色(se)社會(hui)主(zhu)義思(si)想(xiang)出(chu)版(ban)成果，重點(dian)展(zhan)示(shi)(shi)黨史(shi)、新(xin)中(zhong)國(guo)史(shi)、改革開放(fang)史(shi)、社會(hui)主(zhu)義發展(zhan)史(shi)等主(zhu)題(ti)(ti)(ti)出(chu)版(ban)物(wu)，展(zhan)示(shi)(shi)弘揚民(min)族精神、歌(ge)頌改革成果、宣傳(chuan)典型事跡(ji)的優秀作品(pin)，為廣大群眾呈(cheng)現(xian)有高(gao)度、有深(shen)度的主(zhu)題(ti)(ti)(ti)佳作。

全省(sheng)分會場同步設立(li)“主題出(chu)版物(wu)(wu)專柜”，開啟線下(xia)聯展(zhan)(zhan)，筑成百店百部紅色經典(dian)圖書獻(xian)禮(li)方陣(zhen)，集中(zhong)展(zhan)(zhan)示展(zhan)(zhan)銷《習近平談治國理政》《中(zhong)國共產黨(dang)簡史(shi)(shi)》《新(xin)(xin)征程(cheng)面(mian)對面(mian)》等(deng)重大(da)(da)主題出(chu)版物(wu)(wu)和黨(dang)史(shi)(shi)學習教育(yu)讀物(wu)(wu)，全面(mian)展(zhan)(zhan)示進(jin)入新(xin)(xin)時(shi)代(dai)黨(dang)和國家各項(xiang)事業取得(de)的歷史(shi)(shi)性(xing)成就(jiu)、發(fa)(fa)生(sheng)的歷史(shi)(shi)性(xing)變革(ge)，回顧百年歷程(cheng)，展(zhan)(zhan)現(xian)輝煌成就(jiu)，引(yin)發(fa)(fa)廣大(da)(da)群眾共鳴(ming)。

同時，各分會場集(ji)中開展主題(ti)出版物首(shou)發(fa)儀式、“紅(hong)(hong)色文(wen)化(hua)輕騎兵”、“重溫紅(hong)(hong)色記憶(yi)”等紅(hong)(hong)色題(ti)材閱讀互動活(huo)動。

吹響集結號(hao)，全省(sheng)321個(ge)分會場聯(lian)展(zhan)聯(lian)動

本屆南國書香節進一(yi)步深耕全(quan)(quan)(quan)民閱讀，厚(hou)植文(wen)化根基，著力拓寬全(quan)(quan)(quan)民參展的(de)幅(fu)度、延(yan)伸全(quan)(quan)(quan)民觀展的(de)廣度、加(jia)大(da)全(quan)(quan)(quan)民優惠的(de)力度、掀起全(quan)(quan)(quan)民閱讀的(de)熱(re)度，立(li)足(zu)“挖掘地方(fang)優勢、辦出地方(fang)特色”，在全(quan)(quan)(quan)省設置(zhi)321個分會場。

各(ge)分(fen)會場統(tong)一(yi)標(biao)識(shi)、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織成一(yi)張廣(guang)泛的、立體的全民(min)閱讀服務網(wang)，共同吹響“2021南(nan)國書(shu)香節”集結(jie)號。

全省分會場分布均衡，全面(mian)覆蓋市、區（縣），讓(rang)廣(guang)大(da)群眾(zhong)(zhong)實現(xian)零距離(li)參(can)展。展覽不(bu)僅注(zhu)重(zhong)主(zhu)題聚焦，思(si)想引領，也注(zhu)重(zhong)大(da)眾(zhong)(zhong)閱(yue)讀，活(huo)動(dong)互動(dong)，只要廣(guang)大(da)群眾(zhong)(zhong)走(zou)進書(shu)店，走(zou)進圖書(shu)館，就可(ke)以近(jin)距離(li)參(can)與書(shu)香節豐富的閱(yue)讀活(huo)動(dong)。

全省各地(di)分(fen)會場以新華書店、特色書店為閱讀發(fa)散點，同步設置“書香(xiang)優選”精(jing)品出版(ban)(ban)(ban)物專柜、廣東(dong)優秀出版(ban)(ban)(ban)物專柜、中國出版(ban)(ban)(ban)集(ji)團優秀出版(ban)(ban)(ban)物專柜，精(jing)選一批大(da)眾精(jing)品、暢銷經(jing)典、嶺(ling)南文化、地(di)方特色讀物，為廣大(da)群(qun)眾提供閱讀指南。

書店廣泛(fan)聯結各(ge)行各(ge)業，通過閱讀(du)活動(dong)串聯起機關、學校(xiao)、社區、企業，從而調動(dong)全省各(ge)地廣大群眾參與(yu)的(de)積極(ji)性。

閱讀(du)活(huo)(huo)動(dong)(dong)融合本(ben)地特色(se)：廣(guang)(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)推(tui)出“聲入人心(xin)，紅(hong)動(dong)(dong)廣(guang)(guang)州(zhou)(zhou)”——尋找(zhao)廣(guang)(guang)州(zhou)(zhou)最美“悅”讀(du)之聲紅(hong)色(se)經典(dian)作(zuo)品誦讀(du)；深圳(zhen)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)映百年偉(wei)業”黨史學習教育主(zhu)題展(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)中(zhong)的(de)鄉村變遷”圖書(shu)(shu)(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱途(tu)，書(shu)(shu)(shu)(shu)與遠(yuan)方”基(ji)層文化(hua)(hua)巡回(hui)展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)(shu)、聾啞人視(shi)聽閱讀(du)活(huo)(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南(nan)粵沃土鑄(zhu)偉(wei)業——中(zhong)國(guo)(guo)共產黨在廣(guang)(guang)東”圖片展(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘(wang)初(chu)心(xin)，傳承薪火(huo)”主(zhu)題閱讀(du)活(huo)(huo)動(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地上的(de)紅(hong)飄帶》新書(shu)(shu)(shu)(shu)分享會(hui)；中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第(di)三(san)屆中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)經典(dian)誦讀(du)活(huo)(huo)動(dong)(dong)線下(xia)決(jue)賽；江門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨史、僑(qiao)史故事分享會(hui)和僑(qiao)鄉特色(se)文化(hua)(hua)展(zhan)示活(huo)(huo)動(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)題紀錄片展(zhan)播(bo)活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣度與民族自(zi)信”“儒家修身”等主(zhu)題文化(hua)(hua)講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)暖山(shan)區”捐(juan)書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國(guo)(guo)“兩優一先(xian)”表彰大(da)會(hui)肇(zhao)慶(qing)代表閱讀(du)分享會(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文明家風(feng)”書(shu)(shu)(shu)(shu)法巡展(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心(xin)向黨”潮(chao)州(zhou)(zhou)黨史印記(ji)檔案(an)圖片展(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)家國(guo)(guo)情(qing)”讀(du)書(shu)(shu)(shu)(shu)主(zhu)題晚(wan)會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)香(xiang)鄉村”公益贈書(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀(guan)書展，線上線下活動有(you)機融合

隨(sui)著閱讀(du)方式多(duo)樣化，南國(guo)(guo)書香節(jie)進一步加強(qiang)線(xian)(xian)上(shang)線(xian)(xian)下(xia)融合，搭建“南國(guo)(guo)書香節(jie)云平臺”，將線(xian)(xian)上(shang)展示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活動、線(xian)(xian)上(shang)公(gong)益和線(xian)(xian)下(xia)活動有機融合。廣大群(qun)眾不僅可以到分(fen)會場線(xian)(xian)下(xia)參展，也可以通過南國(guo)(guo)書香節(jie)小(xiao)(xiao)程(cheng)序、羊城書展小(xiao)(xiao)程(cheng)序，在(zai)云端(duan)同享優惠購書、參與閱讀(du)活動。

主題(ti)出(chu)版(ban)物展(zhan)銷、“書香(xiang)優(you)選”精品出(chu)版(ban)物展(zhan)銷、廣東優(you)秀出(chu)版(ban)物展(zhan)銷、中國出(chu)版(ban)集團(tuan)優(you)秀出(chu)版(ban)物展(zhan)銷將(jiang)(jiang)在“南(nan)國書香(xiang)節(jie)”小(xiao)程(cheng)(cheng)序同(tong)(tong)步(bu)上線(xian)，全(quan)省分會場同(tong)(tong)步(bu)開設線(xian)上購書平臺(tai)，重(zhong)點依托“新華通讀”小(xiao)程(cheng)(cheng)序，供全(quan)省廣大(da)群(qun)眾在線(xian)購書；同(tong)(tong)時(shi)，數十場新書分享(xiang)會、論壇(tan)沙龍、閱(yue)讀活動(dong)將(jiang)(jiang)進行線(xian)上直播，并(bing)通過南(nan)國書香(xiang)節(jie)小(xiao)程(cheng)(cheng)序全(quan)面發(fa)布，讓廣大(da)群(qun)眾打破(po)距離界限，實現線(xian)上參展(zhan)。

今年南(nan)國書香(xiang)節開啟云互(hu)動(dong)，打造(zao)“小書房，大(da)世界”云平臺，百位名人(ren)作家走進自(zi)己(ji)的書房或(huo)特色書店，通過云互(hu)動(dong)，向(xiang)廣大(da)群眾推(tui)薦好書，共(gong)同(tong)參與書香(xiang)節。來自(zi)廣東(dong)本土的近(jin)百名文化名人(ren)、專家學者、作家、閱讀推(tui)廣人(ren)將下沉(chen)到全省分(fen)會(hui)場開展活動(dong)，通過講座(zuo)、對談(tan)、沙龍(long)、簽(qian)售等(deng)形式(shi)，圍繞(rao)紅(hong)色題材(cai)、嶺南(nan)文化、親子教(jiao)育、生活方式(shi)等(deng)內容，深(shen)入書店一線，與廣大(da)群眾面對面交流。

優惠(hui)遍基(ji)層(ceng)，多措并(bing)舉提(ti)高(gao)惠(hui)民滲透(tou)力

今年南(nan)國書(shu)香節繼續發揮“全(quan)(quan)民(min)(min)(min)閱讀(du)主陣地”作(zuo)用，向(xiang)全(quan)(quan)省廣大群眾推出便(bian)民(min)(min)(min)惠民(min)(min)(min)舉措(cuo)，通過文化惠民(min)(min)(min)助推全(quan)(quan)民(min)(min)(min)閱讀(du)。全(quan)(quan)省分會場同步推出全(quan)(quan)場圖書(shu)八折優惠，“書(shu)香之(zhi)夜”專場圖書(shu)限(xian)時七折優惠。

全省各地分(fen)會(hui)場推出(chu)多項惠(hui)民活(huo)動。在(zai)廣州(zhou)(zhou)分(fen)會(hui)場，讀(du)者(zhe)到指定(ding)書(shu)(shu)(shu)店(dian)（四(si)閱書(shu)(shu)(shu)店(dian)·東(dong)湖店(dian)、四(si)閱書(shu)(shu)(shu)店(dian)·琶洲(zhou)店(dian)、楠(nan)楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城(cheng)、江(jiang)高(gao)書(shu)(shu)(shu)城(cheng)、北(bei)京路教(jiao)材書(shu)(shu)(shu)店(dian)、吾悅青年文化空間）購(gou)書(shu)(shu)(shu)，除(chu)享(xiang)受8折(zhe)優(you)惠(hui)以外(wai)，還(huan)可(ke)(ke)疊加享(xiang)受工銀(yin)專(zhuan)項優(you)惠(hui)。讀(du)者(zhe)使(shi)用工銀(yin)e生活(huo)APP掃碼(ma)支付（需綁定(ding)廣州(zhou)(zhou)地區工銀(yin)信(xin)用卡），可(ke)(ke)享(xiang)5折(zhe)優(you)惠(hui)，最高(gao)單筆(bi)優(you)惠(hui)金(jin)額可(ke)(ke)達50元(yuan)。活(huo)動期間每位讀(du)者(zhe)可(ke)(ke)享(xiang)受2次優(you)惠(hui)，優(you)惠(hui)名額有限，先到先得。在(zai)“羊城(cheng)書(shu)(shu)(shu)展”小程序，將(jiang)上線“清空100位讀(du)者(zhe)購(gou)物車”活(huo)動，連續10天隨機抽取10位提供限額500元(yuan)范圍內(nei)清空購(gou)物車的免(mian)單福利，實實在(zai)在(zai)優(you)惠(hui)于民。

在中山分會場(chang)(chang)，“中山書(shu)(shu)(shu)展(zhan)”云(yun)(yun)平臺(tai)將發(fa)(fa)放15萬(wan)(wan)電(dian)子購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)(quan)；江門分會場(chang)(chang)則(ze)(ze)通(tong)過“文化惠(hui)民(min)，云(yun)(yun)上共享”黨史答題抽(chou)獎小程序(xu)發(fa)(fa)放8萬(wan)(wan)元(yuan)電(dian)子購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)(quan)；湛(zhan)(zhan)江分會場(chang)(chang)將通(tong)過“嶺南(nan)書(shu)(shu)(shu)香”微信(xin)公眾號(hao)、“視聽湛(zhan)(zhan)江”APP、“湛(zhan)(zhan)江發(fa)(fa)布(bu)”微信(xin)公眾號(hao)等(deng)平臺(tai)發(fa)(fa)放10萬(wan)(wan)元(yuan)電(dian)子購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)(quan)；茂名分會場(chang)(chang)則(ze)(ze)向當地(di)新華書(shu)(shu)(shu)店、市圖(tu)書(shu)(shu)(shu)館及市區4家民(min)營書(shu)(shu)(shu)店的讀者發(fa)(fa)放10萬(wan)(wan)元(yuan)購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)(quan)；云(yun)(yun)浮分會場(chang)(chang)將通(tong)過“云(yun)(yun)報商城(cheng)”派發(fa)(fa)電(dian)子購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)(quan)，同(tong)時派發(fa)(fa)紙(zhi)質購(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)(quan)，總額(e)10萬(wan)(wan)元(yuan)。

公益暖(nuan)人心，形式創(chuang)新助推閱讀服務多元化

書(shu)(shu)(shu)(shu)香(xiang)節(jie)期間，廣州(zhou)市(shi)(shi)(shi)(shi)、深(shen)圳(zhen)市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共圖書(shu)(shu)(shu)(shu)館(guan)(guan)與當(dang)(dang)地新華書(shu)(shu)(shu)(shu)店(dian)聯合舉辦(ban)“你(ni)選書(shu)(shu)(shu)(shu)，我買單(dan)”活動，凡持有當(dang)(dang)地圖書(shu)(shu)(shu)(shu)館(guan)(guan)借閱卡(ka)的廣大群眾，憑借閱卡(ka)可在當(dang)(dang)地指定書(shu)(shu)(shu)(shu)店(dian)或圖書(shu)(shu)(shu)(shu)館(guan)(guan)自選圖書(shu)(shu)(shu)(shu)進行借閱。

今年，鄉(xiang)(xiang)鎮流(liu)(liu)動售(shou)書(shu)(shu)活動成為南國書(shu)(shu)香節的重點公益活動，各地分(fen)會場將在全省鄉(xiang)(xiang)鎮輪流(liu)(liu)開展流(liu)(liu)動售(shou)書(shu)(shu)活動，鄉(xiang)(xiang)鎮流(liu)(liu)動售(shou)書(shu)(shu)活動由各市縣新華書(shu)(shu)店具體開展，潮(chao)南購(gou)書(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)城、陽山(shan)購(gou)書(shu)(shu)中(zhong)心(xin)、江門(men)購(gou)書(shu)(shu)中(zhong)心(xin)、連州(zhou)購(gou)書(shu)(shu)中(zhong)心(xin)、江南購(gou)書(shu)(shu)中(zhong)心(xin)、新興購(gou)書(shu)(shu)中(zhong)心(xin)等數十家新華書(shu)(shu)店，將陸(lu)續舉辦流(liu)(liu)動售(shou)書(shu)(shu)，把“鄉(xiang)(xiang)鎮流(liu)(liu)動售(shou)書(shu)(shu)車(che)”開到偏遠鄉(xiang)(xiang)鎮，滿足農村(cun)群眾精神(shen)文化需(xu)求(qiu)，助力(li)鄉(xiang)(xiang)村(cun)文化振(zhen)興。

防控不放(fang)松(song)，守(shou)好成果(guo)營造安(an)全參展環(huan)境