2021南國(guo)書香(xiang)節于8月(yue)20-30日(ri)舉辦(ban)。在常態(tai)化(hua)疫情防控下(xia)，本屆南國(guo)書香(xiang)節采用“線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)結合(he)、全省(sheng)(sheng)各級聯動(dong)(dong)、分(fen)散同(tong)期辦(ban)展(zhan)(zhan)”的形(xing)式開展(zhan)(zhan)，全省(sheng)(sheng)范(fan)圍內設立(li)的321個分(fen)會場將同(tong)頻共振，聯袂唱響閱(yue)讀協奏曲——超20萬(wan)種(zhong)參展(zhan)(zhan)圖書線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)同(tong)步展(zhan)(zhan)示(shi)，200多名文化(hua)名家或(huo)踏(ta)足南粵，或(huo)做客(ke)云端，464場次文化(hua)活動(dong)(dong)潤澤嶺南，一(yi)場大眾化(hua)、多元(yuan)化(hua)、立(li)體化(hua)的文化(hua)盛(sheng)宴將在八月(yue)盛(sheng)夏掀起滿城書香(xiang)。

聚焦新時(shi)代，透(tou)過(guo)出版看(kan)百(bai)年輝(hui)煌成就

今年是中國共產黨成(cheng)立100周年，也是我國進(jin)入“十四(si)五(wu)”規劃(hua)、乘勢而上(shang)開啟全面建設社會主義現代化國家新(xin)征(zheng)程、向第二個百年奮斗目標進(jin)軍的開局(ju)之年。

2021南國(guo)書香節以(yi)“閱(yue)讀點(dian)亮前行的(de)路”為年度口號，匯(hui)集主題出版重點(dian)出版物，在全省范圍內集中(zhong)(zhong)展示(shi)展銷(xiao)習近平(ping)新時代中(zhong)(zhong)國(guo)特色社會(hui)主義思想出版成果，重點(dian)展示(shi)黨史(shi)(shi)、新中(zhong)(zhong)國(guo)史(shi)(shi)、改(gai)革(ge)(ge)開放史(shi)(shi)、社會(hui)主義發展史(shi)(shi)等主題出版物，展示(shi)弘揚(yang)民(min)族精神、歌頌(song)改(gai)革(ge)(ge)成果、宣(xuan)傳典型事跡的(de)優秀作品，為廣大群眾呈(cheng)現有高度、有深度的(de)主題佳作。

全省分(fen)會場同步設立(li)“主題(ti)出(chu)版物(wu)(wu)專柜”，開啟線(xian)下聯(lian)展，筑成百店百部紅色經典圖書獻(xian)禮方陣，集中(zhong)展示展銷《習近平談治國理政》《中(zhong)國共產黨簡史(shi)(shi)》《新征(zheng)程面(mian)對面(mian)》等(deng)重大(da)主題(ti)出(chu)版物(wu)(wu)和黨史(shi)(shi)學(xue)習教育讀物(wu)(wu)，全面(mian)展示進(jin)入新時代黨和國家(jia)各(ge)項事業取(qu)得的(de)歷史(shi)(shi)性成就(jiu)、發生(sheng)的(de)歷史(shi)(shi)性變革，回顧百年歷程，展現輝煌成就(jiu)，引發廣大(da)群眾共鳴。

同時，各分會場集中開展主題(ti)出(chu)版物首發儀式、“紅色文化輕騎(qi)兵”、“重溫紅色記憶”等(deng)紅色題(ti)材閱讀互動活動。

吹響集(ji)結號，全省(sheng)321個分會場聯(lian)展聯(lian)動(dong)

本(ben)屆南(nan)國書香節(jie)進一步深(shen)耕全民閱(yue)讀，厚植文化根基，著力拓(tuo)寬全民參展(zhan)的幅度(du)、延(yan)伸全民觀展(zhan)的廣度(du)、加大(da)全民優惠的力度(du)、掀起全民閱(yue)讀的熱(re)度(du)，立(li)足“挖掘地方優勢、辦出地方特色”，在全省設(she)置321個分會場。

各分會(hui)場統(tong)一(yi)(yi)標(biao)識、統(tong)一(yi)(yi)宣(xuan)傳、統(tong)一(yi)(yi)折扣(kou)、統(tong)一(yi)(yi)氛圍，編織成一(yi)(yi)張廣泛(fan)的(de)、立體的(de)全(quan)民閱讀服務網，共(gong)同吹(chui)響“2021南國書香節(jie)”集結號。

全省分會(hui)場分布均衡，全面覆蓋市、區（縣(xian)），讓(rang)廣(guang)大(da)群眾實(shi)現零距離參(can)展。展覽不僅注重主題聚焦，思想引(yin)領(ling)，也(ye)注重大(da)眾閱讀(du)，活動互動，只要廣(guang)大(da)群眾走進(jin)書店，走進(jin)圖書館，就可以近距離參(can)與書香節豐富的閱讀(du)活動。

全省(sheng)各地(di)分會場以新(xin)華書(shu)店、特色(se)書(shu)店為閱(yue)讀(du)發散(san)點，同步設置“書(shu)香優(you)選”精品出版(ban)物(wu)專(zhuan)(zhuan)柜、廣(guang)(guang)東(dong)優(you)秀(xiu)出版(ban)物(wu)專(zhuan)(zhuan)柜、中國出版(ban)集團優(you)秀(xiu)出版(ban)物(wu)專(zhuan)(zhuan)柜，精選一(yi)批(pi)大眾(zhong)精品、暢(chang)銷經(jing)典、嶺南文化、地(di)方(fang)特色(se)讀(du)物(wu)，為廣(guang)(guang)大群眾(zhong)提供(gong)閱(yue)讀(du)指南。

書店廣(guang)泛聯結各行各業(ye)，通(tong)過閱讀(du)活動串(chuan)聯起機關、學(xue)校、社區、企業(ye)，從而(er)調動全省各地廣(guang)大群眾(zhong)參與的積極性。

閱讀(du)活動(dong)(dong)(dong)融(rong)合本地特色(se)：廣州(zhou)市(shi)(shi)(shi)(shi)推出“聲入(ru)人心(xin)，紅(hong)動(dong)(dong)(dong)廣州(zhou)”——尋找廣州(zhou)最(zui)美“悅”讀(du)之聲紅(hong)色(se)經典作(zuo)品誦讀(du)；深(shen)圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書映百(bai)年偉(wei)業”黨(dang)史(shi)學習教(jiao)育主(zhu)(zhu)(zhu)題(ti)(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書中(zhong)(zhong)的(de)(de)鄉(xiang)村(cun)變(bian)遷”圖書展(zhan)；佛山市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱途，書與遠方”基(ji)層文(wen)化(hua)巡回展(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人聽書、聾啞人視聽閱讀(du)活動(dong)(dong)(dong)；梅州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉(wei)業——中(zhong)(zhong)國共產黨(dang)在廣東”圖片(pian)展(zhan)；惠州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳(chuan)承薪火(huo)”主(zhu)(zhu)(zhu)題(ti)(ti)閱讀(du)活動(dong)(dong)(dong)；汕尾(wei)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地上的(de)(de)紅(hong)飄帶》新(xin)書分(fen)享會；中(zhong)(zhong)山市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山市(shi)(shi)(shi)(shi)經典誦讀(du)活動(dong)(dong)(dong)線下決賽；江(jiang)門(men)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)史(shi)、僑史(shi)故(gu)事分(fen)享會和僑鄉(xiang)特色(se)文(wen)化(hua)展(zhan)示(shi)活動(dong)(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)(zhu)(zhu)題(ti)(ti)紀錄片(pian)展(zhan)播活動(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩(shi)氣度與民族自信”“儒家(jia)修身(shen)”等主(zhu)(zhu)(zhu)題(ti)(ti)文(wen)化(hua)講堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書香暖山區”捐書活動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國“兩優一先”表彰大(da)會肇慶代表閱讀(du)分(fen)享會；清(qing)遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家(jia)風”書法巡展(zhan)；潮(chao)州(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)心(xin)向黨(dang)”潮(chao)州(zhou)黨(dang)史(shi)印記檔案圖片(pian)展(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書香家(jia)國情”讀(du)書主(zhu)(zhu)(zhu)題(ti)(ti)晚會；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書香鄉(xiang)村(cun)”公(gong)益贈書活動(dong)(dong)(dong)。

立面觀(guan)書展，線(xian)(xian)上(shang)線(xian)(xian)下活動(dong)有機融合

隨(sui)著(zhu)閱讀方式多樣化，南國書香節進(jin)一步加(jia)強線(xian)上線(xian)下(xia)融(rong)合，搭建“南國書香節云平臺”，將線(xian)上展示、線(xian)上銷售(shou)、線(xian)上活動(dong)(dong)(dong)、線(xian)上公益和(he)線(xian)下(xia)活動(dong)(dong)(dong)有機融(rong)合。廣大群眾不僅可以到(dao)分(fen)會場線(xian)下(xia)參展，也可以通過南國書香節小程(cheng)序、羊城書展小程(cheng)序，在云端同享優惠(hui)購書、參與閱讀活動(dong)(dong)(dong)。

主題出版(ban)物展(zhan)銷(xiao)、“書(shu)(shu)(shu)(shu)香(xiang)優選”精品(pin)出版(ban)物展(zhan)銷(xiao)、廣東優秀(xiu)出版(ban)物展(zhan)銷(xiao)、中(zhong)國(guo)出版(ban)集團優秀(xiu)出版(ban)物展(zhan)銷(xiao)將(jiang)在“南國(guo)書(shu)(shu)(shu)(shu)香(xiang)節”小(xiao)程(cheng)序同(tong)步上(shang)線(xian)，全(quan)省(sheng)分(fen)會(hui)(hui)場(chang)同(tong)步開設線(xian)上(shang)購(gou)書(shu)(shu)(shu)(shu)平臺，重點依托(tuo)“新(xin)華通(tong)讀”小(xiao)程(cheng)序，供(gong)全(quan)省(sheng)廣大(da)群眾(zhong)在線(xian)購(gou)書(shu)(shu)(shu)(shu)；同(tong)時，數十場(chang)新(xin)書(shu)(shu)(shu)(shu)分(fen)享會(hui)(hui)、論壇沙龍、閱(yue)讀活動將(jiang)進行線(xian)上(shang)直播，并通(tong)過(guo)南國(guo)書(shu)(shu)(shu)(shu)香(xiang)節小(xiao)程(cheng)序全(quan)面發布，讓廣大(da)群眾(zhong)打破距離界限，實現線(xian)上(shang)參展(zhan)。

今年南國書(shu)香(xiang)節開啟云互動，打造“小書(shu)房(fang)，大世界”云平(ping)臺，百位(wei)名(ming)人作家(jia)走進自己的書(shu)房(fang)或(huo)特色書(shu)店，通過云互動，向廣大群眾推(tui)薦(jian)好書(shu)，共同參(can)與書(shu)香(xiang)節。來(lai)自廣東本土的近(jin)百名(ming)文化(hua)名(ming)人、專家(jia)學者、作家(jia)、閱(yue)讀推(tui)廣人將(jiang)下沉到全省分會場開展(zhan)活動，通過講座、對談、沙龍(long)、簽售(shou)等形式，圍(wei)繞(rao)紅色題材、嶺南文化(hua)、親子教育、生活方式等內(nei)容，深入書(shu)店一線(xian)，與廣大群眾面對面交流(liu)。

優惠(hui)(hui)遍基層，多措并舉提(ti)高惠(hui)(hui)民滲透力

今年南(nan)國(guo)書(shu)(shu)香節繼續發揮“全民閱(yue)讀(du)主(zhu)陣地”作用，向全省(sheng)(sheng)廣大群眾(zhong)推出便(bian)民惠(hui)民舉(ju)措，通過文(wen)化惠(hui)民助推全民閱(yue)讀(du)。全省(sheng)(sheng)分會場同步(bu)推出全場圖書(shu)(shu)八折(zhe)優(you)惠(hui)，“書(shu)(shu)香之夜”專(zhuan)場圖書(shu)(shu)限時七折(zhe)優(you)惠(hui)。

全省各(ge)地分會(hui)場(chang)推出(chu)多項(xiang)(xiang)惠民(min)活(huo)動(dong)。在廣(guang)州(zhou)分會(hui)場(chang)，讀(du)者到指(zhi)定(ding)書(shu)店(dian)（四閱(yue)書(shu)店(dian)·東湖(hu)店(dian)、四閱(yue)書(shu)店(dian)·琶洲店(dian)、楠楓(feng)書(shu)院、新塘書(shu)城(cheng)(cheng)、江高(gao)書(shu)城(cheng)(cheng)、北京路教材書(shu)店(dian)、吾悅青年文(wen)化(hua)空(kong)間）購(gou)(gou)書(shu)，除享(xiang)(xiang)受8折優(you)(you)惠以外(wai)，還可(ke)(ke)疊加享(xiang)(xiang)受工銀(yin)專項(xiang)(xiang)優(you)(you)惠。讀(du)者使(shi)用工銀(yin)e生活(huo)APP掃碼(ma)支付（需綁定(ding)廣(guang)州(zhou)地區工銀(yin)信用卡），可(ke)(ke)享(xiang)(xiang)5折優(you)(you)惠，最高(gao)單(dan)筆(bi)優(you)(you)惠金(jin)額可(ke)(ke)達50元(yuan)。活(huo)動(dong)期間每(mei)位(wei)讀(du)者可(ke)(ke)享(xiang)(xiang)受2次優(you)(you)惠，優(you)(you)惠名額有限，先到先得。在“羊城(cheng)(cheng)書(shu)展(zhan)”小程(cheng)序，將上線“清空(kong)100位(wei)讀(du)者購(gou)(gou)物車(che)”活(huo)動(dong)，連(lian)續10天隨機(ji)抽取10位(wei)提供(gong)限額500元(yuan)范圍內(nei)清空(kong)購(gou)(gou)物車(che)的免單(dan)福利，實(shi)實(shi)在在優(you)(you)惠于民(min)。

在中山分(fen)會(hui)場(chang)，“中山書展”云平臺將發(fa)放15萬(wan)電(dian)子購書券(quan)(quan)；江(jiang)門分(fen)會(hui)場(chang)則通(tong)(tong)過(guo)“文化惠民(min)，云上共享”黨史答題抽(chou)獎小程序發(fa)放8萬(wan)元(yuan)(yuan)電(dian)子購書券(quan)(quan)；湛(zhan)(zhan)江(jiang)分(fen)會(hui)場(chang)將通(tong)(tong)過(guo)“嶺南(nan)書香”微信公眾號、“視聽湛(zhan)(zhan)江(jiang)”APP、“湛(zhan)(zhan)江(jiang)發(fa)布(bu)”微信公眾號等(deng)平臺發(fa)放10萬(wan)元(yuan)(yuan)電(dian)子購書券(quan)(quan)；茂名分(fen)會(hui)場(chang)則向當(dang)地新華(hua)書店、市圖書館(guan)及市區4家民(min)營書店的讀者發(fa)放10萬(wan)元(yuan)(yuan)購書券(quan)(quan)；云浮分(fen)會(hui)場(chang)將通(tong)(tong)過(guo)“云報(bao)商(shang)城(cheng)”派發(fa)電(dian)子購書券(quan)(quan)，同時派發(fa)紙(zhi)質購書券(quan)(quan)，總(zong)額10萬(wan)元(yuan)(yuan)。

公益暖(nuan)人心，形(xing)式(shi)創新助(zhu)推閱讀服務(wu)多(duo)元化

書(shu)(shu)香節期(qi)間(jian)，廣州市(shi)(shi)、深圳市(shi)(shi)、佛山(shan)市(shi)(shi)、韶關市(shi)(shi)、河源(yuan)市(shi)(shi)、梅州市(shi)(shi)、惠州市(shi)(shi)、東莞市(shi)(shi)、中(zhong)山(shan)市(shi)(shi)、江(jiang)門市(shi)(shi)、湛江(jiang)市(shi)(shi)、茂名市(shi)(shi)、肇慶市(shi)(shi)、清遠市(shi)(shi)、潮州市(shi)(shi)、揭陽市(shi)(shi)的市(shi)(shi)、縣(xian)公共圖書(shu)(shu)館與當(dang)(dang)地(di)新華書(shu)(shu)店聯合舉辦“你選書(shu)(shu)，我(wo)買單”活(huo)動，凡持有當(dang)(dang)地(di)圖書(shu)(shu)館借閱卡的廣大群眾，憑借閱卡可在(zai)當(dang)(dang)地(di)指定(ding)書(shu)(shu)店或(huo)圖書(shu)(shu)館自選圖書(shu)(shu)進行借閱。

今(jin)年，鄉(xiang)鎮(zhen)(zhen)流動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)成為南國書(shu)(shu)(shu)(shu)香節的(de)重點公益活(huo)動(dong)，各地(di)分會(hui)場(chang)將(jiang)在全省鄉(xiang)鎮(zhen)(zhen)輪流開展流動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)鎮(zhen)(zhen)流動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)由各市縣(xian)新華書(shu)(shu)(shu)(shu)店(dian)具體開展，潮南購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博(bo)羅(luo)書(shu)(shu)(shu)(shu)城、陽(yang)山(shan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江門購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連州購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江南購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新興購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數(shu)十(shi)家新華書(shu)(shu)(shu)(shu)店(dian)，將(jiang)陸續(xu)舉辦流動(dong)售(shou)書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮(zhen)(zhen)流動(dong)售(shou)書(shu)(shu)(shu)(shu)車”開到偏(pian)遠鄉(xiang)鎮(zhen)(zhen)，滿足農村(cun)群眾精神文化需求，助力鄉(xiang)村(cun)文化振興。

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