2021南國(guo)書香(xiang)節于8月20-30日舉(ju)辦(ban)。在常(chang)態(tai)化(hua)疫情防控下，本(ben)屆(jie)南國(guo)書香(xiang)節采用“線(xian)上(shang)線(xian)下結合、全省各級聯(lian)(lian)動、分(fen)散同(tong)期辦(ban)展”的形(xing)式開展，全省范圍內設立的321個(ge)分(fen)會場將同(tong)頻(pin)共振，聯(lian)(lian)袂(mei)唱響閱(yue)讀協奏曲——超20萬種參展圖書線(xian)上(shang)線(xian)下同(tong)步展示，200多(duo)名(ming)文(wen)化(hua)名(ming)家(jia)或踏足南粵，或做客云端，464場次文(wen)化(hua)活動潤澤嶺南，一場大(da)眾化(hua)、多(duo)元化(hua)、立體化(hua)的文(wen)化(hua)盛宴(yan)將在八月盛夏掀起滿城書香(xiang)。

聚焦新(xin)時代，透過出(chu)版看(kan)百年(nian)輝煌成就(jiu)

今年(nian)(nian)是(shi)中國共產黨(dang)成(cheng)立100周(zhou)年(nian)(nian)，也是(shi)我國進(jin)入“十(shi)四五”規劃(hua)、乘勢(shi)而上(shang)開啟全面建設社(she)會主義(yi)現代(dai)化(hua)國家新征程(cheng)、向第二個百年(nian)(nian)奮(fen)斗目標進(jin)軍的開局之年(nian)(nian)。

2021南國(guo)書香節以“閱讀(du)點(dian)(dian)亮前(qian)行的路”為年度口號，匯集(ji)主(zhu)(zhu)題出(chu)(chu)(chu)版(ban)重(zhong)(zhong)點(dian)(dian)出(chu)(chu)(chu)版(ban)物，在全省范圍內集(ji)中(zhong)展示(shi)展銷(xiao)習近平新(xin)時代(dai)中(zhong)國(guo)特色社(she)會(hui)主(zhu)(zhu)義思想出(chu)(chu)(chu)版(ban)成果，重(zhong)(zhong)點(dian)(dian)展示(shi)黨史(shi)、新(xin)中(zhong)國(guo)史(shi)、改革開(kai)放史(shi)、社(she)會(hui)主(zhu)(zhu)義發展史(shi)等主(zhu)(zhu)題出(chu)(chu)(chu)版(ban)物，展示(shi)弘揚民族(zu)精神、歌頌改革成果、宣傳(chuan)典(dian)型事跡(ji)的優秀作品，為廣大群眾呈現有(you)高度、有(you)深度的主(zhu)(zhu)題佳作。

全省分會場同步設立(li)“主題出(chu)版物(wu)專柜(ju)”，開啟線下聯展，筑成百店百部紅色經典圖書獻禮方陣(zhen)，集(ji)中(zhong)展示展銷(xiao)《習(xi)近平談治(zhi)國(guo)(guo)理政》《中(zhong)國(guo)(guo)共產黨簡史(shi)》《新征程(cheng)面對(dui)面》等重大(da)主題出(chu)版物(wu)和黨史(shi)學(xue)習(xi)教育讀物(wu)，全面展示進入(ru)新時代黨和國(guo)(guo)家各(ge)項(xiang)事(shi)業(ye)取得(de)的歷史(shi)性成就、發生(sheng)的歷史(shi)性變革，回(hui)顧百年歷程(cheng)，展現輝煌成就，引發廣大(da)群眾共鳴。

同時，各分會場集中開展主題(ti)(ti)出版物首發儀式(shi)、“紅(hong)(hong)色文化輕(qing)騎兵”、“重溫紅(hong)(hong)色記憶”等紅(hong)(hong)色題(ti)(ti)材閱讀(du)互動(dong)活動(dong)。

吹(chui)響集結號，全省(sheng)321個分會(hui)場聯(lian)展聯(lian)動

本屆南(nan)國(guo)書香節(jie)進一步深耕全民(min)閱讀，厚(hou)植文(wen)化根基，著力(li)拓寬全民(min)參(can)展的(de)(de)幅度、延伸全民(min)觀展的(de)(de)廣(guang)度、加大全民(min)優(you)惠的(de)(de)力(li)度、掀起全民(min)閱讀的(de)(de)熱度，立足“挖掘地(di)方優(you)勢(shi)、辦出地(di)方特色”，在全省設置321個分會場。

各分會場統一(yi)標(biao)識、統一(yi)宣傳、統一(yi)折扣、統一(yi)氛(fen)圍，編織成一(yi)張廣泛的、立體的全民閱讀服(fu)務網，共同吹響(xiang)“2021南國(guo)書香節(jie)”集結號。

全(quan)省分會場分布均衡，全(quan)面覆蓋(gai)市、區（縣），讓廣(guang)大群眾(zhong)實(shi)現零(ling)距離(li)參展(zhan)。展(zhan)覽不僅(jin)注重(zhong)主題(ti)聚焦(jiao)，思想引領，也注重(zhong)大眾(zhong)閱(yue)讀，活(huo)動(dong)互動(dong)，只(zhi)要廣(guang)大群眾(zhong)走進書(shu)(shu)店，走進圖書(shu)(shu)館，就可(ke)以(yi)近(jin)距離(li)參與書(shu)(shu)香節豐富(fu)的閱(yue)讀活(huo)動(dong)。

全省(sheng)各地分會(hui)場(chang)以新華書(shu)店、特(te)色書(shu)店為(wei)閱讀(du)發散點，同(tong)步設置(zhi)“書(shu)香優選”精(jing)品出(chu)(chu)版(ban)(ban)物專柜、廣東優秀出(chu)(chu)版(ban)(ban)物專柜、中(zhong)國出(chu)(chu)版(ban)(ban)集團優秀出(chu)(chu)版(ban)(ban)物專柜，精(jing)選一批大眾精(jing)品、暢銷經典、嶺南文化、地方(fang)特(te)色讀(du)物，為(wei)廣大群眾提供(gong)閱讀(du)指南。

書店廣(guang)泛聯結(jie)各(ge)行各(ge)業，通過(guo)閱讀活動串聯起機關、學校、社區、企業，從而調(diao)動全省各(ge)地廣(guang)大群眾(zhong)參與的積極性。

閱(yue)讀活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)融合本地(di)特色(se)：廣(guang)(guang)州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)入人(ren)心(xin)，紅(hong)動(dong)(dong)(dong)廣(guang)(guang)州(zhou)(zhou)(zhou)(zhou)”——尋找廣(guang)(guang)州(zhou)(zhou)(zhou)(zhou)最美“悅”讀之聲(sheng)紅(hong)色(se)經典(dian)作品(pin)誦(song)(song)讀；深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)映百年偉業”黨史學(xue)習教育(yu)主題展(zhan)(zhan)(zhan)(zhan)；汕(shan)(shan)頭市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)中的鄉村變(bian)遷(qian)”圖(tu)(tu)書(shu)展(zhan)(zhan)(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)與遠(yuan)方(fang)”基層文(wen)化巡回展(zhan)(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲(mang)人(ren)聽(ting)書(shu)、聾(long)啞人(ren)視聽(ting)閱(yue)讀活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；梅州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄(zhu)偉業——中國(guo)共產黨在(zai)廣(guang)(guang)東”圖(tu)(tu)片展(zhan)(zhan)(zhan)(zhan)；惠州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承薪(xin)火”主題閱(yue)讀活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；汕(shan)(shan)尾(wei)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地(di)上的紅(hong)飄(piao)帶》新書(shu)分(fen)(fen)享(xiang)(xiang)會；中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆(jie)中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)經典(dian)誦(song)(song)讀活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)線下決賽；江(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨史、僑(qiao)史故事分(fen)(fen)享(xiang)(xiang)會和僑(qiao)鄉特色(se)文(wen)化展(zhan)(zhan)(zhan)(zhan)示活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主題紀錄片展(zhan)(zhan)(zhan)(zhan)播活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐詩(shi)氣度與民族自信”“儒家(jia)修身”等主題文(wen)化講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香暖山(shan)區”捐書(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一先”表彰大會肇(zhao)慶(qing)代表閱(yue)讀分(fen)(fen)享(xiang)(xiang)會；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)法(fa)巡展(zhan)(zhan)(zhan)(zhan)；潮(chao)州(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮(chao)心(xin)向黨”潮(chao)州(zhou)(zhou)(zhou)(zhou)黨史印記檔案圖(tu)(tu)片展(zhan)(zhan)(zhan)(zhan)；揭(jie)陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香家(jia)國(guo)情”讀書(shu)主題晚會；云浮市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)香鄉村”公(gong)益贈(zeng)書(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)。

立面觀書(shu)展，線上線下活動有機融合

隨著閱讀(du)方式多樣化，南(nan)國(guo)書(shu)(shu)香(xiang)節進一步加強線(xian)上(shang)線(xian)下融(rong)合(he)，搭建(jian)“南(nan)國(guo)書(shu)(shu)香(xiang)節云平臺”，將線(xian)上(shang)展示、線(xian)上(shang)銷售、線(xian)上(shang)活動、線(xian)上(shang)公益和線(xian)下活動有機融(rong)合(he)。廣大群眾不僅可(ke)以(yi)(yi)到(dao)分(fen)會場線(xian)下參展，也可(ke)以(yi)(yi)通過南(nan)國(guo)書(shu)(shu)香(xiang)節小程(cheng)序(xu)、羊(yang)城書(shu)(shu)展小程(cheng)序(xu)，在云端同(tong)享(xiang)優惠購書(shu)(shu)、參與閱讀(du)活動。

主題出(chu)(chu)版物(wu)(wu)展(zhan)(zhan)(zhan)銷(xiao)、“書香(xiang)優選”精(jing)品出(chu)(chu)版物(wu)(wu)展(zhan)(zhan)(zhan)銷(xiao)、廣東(dong)優秀出(chu)(chu)版物(wu)(wu)展(zhan)(zhan)(zhan)銷(xiao)、中國(guo)出(chu)(chu)版集團優秀出(chu)(chu)版物(wu)(wu)展(zhan)(zhan)(zhan)銷(xiao)將在“南國(guo)書香(xiang)節(jie)”小(xiao)程序同(tong)步上(shang)(shang)線(xian)，全(quan)省分(fen)(fen)會(hui)(hui)場(chang)同(tong)步開設線(xian)上(shang)(shang)購(gou)(gou)書平臺(tai)，重點依托“新華通讀(du)”小(xiao)程序，供全(quan)省廣大群(qun)眾在線(xian)購(gou)(gou)書；同(tong)時，數十場(chang)新書分(fen)(fen)享會(hui)(hui)、論壇(tan)沙龍、閱讀(du)活動將進行(xing)線(xian)上(shang)(shang)直播，并通過南國(guo)書香(xiang)節(jie)小(xiao)程序全(quan)面發(fa)布，讓廣大群(qun)眾打破(po)距離界限(xian)，實現線(xian)上(shang)(shang)參展(zhan)(zhan)(zhan)。

今年南國書香(xiang)節開啟云互(hu)動(dong)(dong)，打造“小(xiao)書房(fang)，大(da)世界”云平臺，百(bai)位名人(ren)作家(jia)走進自(zi)己的書房(fang)或特(te)色書店，通(tong)過(guo)云互(hu)動(dong)(dong)，向廣(guang)大(da)群眾推薦好書，共同參與(yu)書香(xiang)節。來自(zi)廣(guang)東本(ben)土的近百(bai)名文(wen)化名人(ren)、專家(jia)學者(zhe)、作家(jia)、閱讀推廣(guang)人(ren)將下沉到全省(sheng)分會場開展(zhan)活(huo)動(dong)(dong)，通(tong)過(guo)講座、對談、沙龍、簽售(shou)等形式，圍繞(rao)紅色題材、嶺南文(wen)化、親子教育、生活(huo)方式等內容，深(shen)入書店一(yi)線，與(yu)廣(guang)大(da)群眾面對面交(jiao)流。

優惠遍基層(ceng)，多措并舉提(ti)高惠民滲透力

今年南國書香節繼續(xu)發揮“全民閱(yue)讀(du)主(zhu)陣地”作用，向全省廣大群眾推(tui)出便民惠民舉措，通過文化(hua)惠民助(zhu)推(tui)全民閱(yue)讀(du)。全省分會場同步推(tui)出全場圖書八(ba)折優惠，“書香之夜”專(zhuan)場圖書限時七(qi)折優惠。

全省(sheng)各地分會場推出(chu)多項惠(hui)(hui)(hui)民活(huo)動(dong)。在(zai)(zai)廣州分會場，讀者到指定書(shu)(shu)店(dian)（四閱書(shu)(shu)店(dian)·東(dong)湖店(dian)、四閱書(shu)(shu)店(dian)·琶洲(zhou)店(dian)、楠楓書(shu)(shu)院、新(xin)塘書(shu)(shu)城(cheng)、江高(gao)書(shu)(shu)城(cheng)、北京路教材書(shu)(shu)店(dian)、吾悅青年文(wen)化(hua)空間）購書(shu)(shu)，除享(xiang)受(shou)8折優(you)惠(hui)(hui)(hui)以外，還(huan)可(ke)疊加享(xiang)受(shou)工(gong)銀專項優(you)惠(hui)(hui)(hui)。讀者使用(yong)工(gong)銀e生活(huo)APP掃碼(ma)支(zhi)付（需(xu)綁定廣州地區(qu)工(gong)銀信用(yong)卡），可(ke)享(xiang)5折優(you)惠(hui)(hui)(hui)，最高(gao)單(dan)筆(bi)優(you)惠(hui)(hui)(hui)金額可(ke)達50元(yuan)。活(huo)動(dong)期間每位讀者可(ke)享(xiang)受(shou)2次優(you)惠(hui)(hui)(hui)，優(you)惠(hui)(hui)(hui)名額有限(xian)，先到先得。在(zai)(zai)“羊(yang)城(cheng)書(shu)(shu)展”小程序(xu)，將上線“清空100位讀者購物車”活(huo)動(dong)，連續10天隨(sui)機(ji)抽取(qu)10位提(ti)供(gong)限(xian)額500元(yuan)范圍內清空購物車的免單(dan)福利，實(shi)實(shi)在(zai)(zai)在(zai)(zai)優(you)惠(hui)(hui)(hui)于民。

在中山(shan)(shan)分(fen)會(hui)(hui)場，“中山(shan)(shan)書(shu)(shu)(shu)(shu)(shu)展”云(yun)平(ping)臺(tai)將發(fa)(fa)放15萬(wan)電子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；江(jiang)(jiang)門分(fen)會(hui)(hui)場則通(tong)過(guo)“文化惠(hui)民，云(yun)上共享”黨史答題抽(chou)獎小程序發(fa)(fa)放8萬(wan)元(yuan)(yuan)電子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；湛江(jiang)(jiang)分(fen)會(hui)(hui)場將通(tong)過(guo)“嶺(ling)南(nan)書(shu)(shu)(shu)(shu)(shu)香”微信公眾號、“視聽湛江(jiang)(jiang)”APP、“湛江(jiang)(jiang)發(fa)(fa)布”微信公眾號等平(ping)臺(tai)發(fa)(fa)放10萬(wan)元(yuan)(yuan)電子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；茂名(ming)分(fen)會(hui)(hui)場則向當地新華書(shu)(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)(shu)館及市區4家民營(ying)書(shu)(shu)(shu)(shu)(shu)店的讀者(zhe)發(fa)(fa)放10萬(wan)元(yuan)(yuan)購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)；云(yun)浮分(fen)會(hui)(hui)場將通(tong)過(guo)“云(yun)報(bao)商城”派(pai)發(fa)(fa)電子購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)，同時派(pai)發(fa)(fa)紙質購(gou)書(shu)(shu)(shu)(shu)(shu)券(quan)(quan)，總(zong)額10萬(wan)元(yuan)(yuan)。

公(gong)益(yi)暖人(ren)心，形式創新助推(tui)閱讀服(fu)務多(duo)元化

書香節期間，廣(guang)州(zhou)市(shi)(shi)(shi)、深(shen)圳(zhen)市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江(jiang)門(men)市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公(gong)共(gong)圖書館(guan)與(yu)當地(di)新華書店聯合舉(ju)辦“你選書，我買單(dan)”活(huo)動(dong)，凡持有當地(di)圖書館(guan)借閱卡的廣(guang)大群(qun)眾，憑(ping)借閱卡可(ke)在(zai)當地(di)指定(ding)書店或圖書館(guan)自選圖書進(jin)行(xing)借閱。

今年，鄉(xiang)鎮(zhen)(zhen)(zhen)流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)活(huo)動成(cheng)為南(nan)國書(shu)(shu)(shu)(shu)(shu)香節的重點公益活(huo)動，各(ge)地分(fen)會場(chang)將在全(quan)省鄉(xiang)鎮(zhen)(zhen)(zhen)輪流(liu)(liu)開(kai)(kai)展(zhan)流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)活(huo)動，鄉(xiang)鎮(zhen)(zhen)(zhen)流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)活(huo)動由各(ge)市縣新華書(shu)(shu)(shu)(shu)(shu)店具(ju)體開(kai)(kai)展(zhan)，潮(chao)南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)(shu)(shu)城(cheng)、陽山購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江(jiang)門購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、連州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江(jiang)南(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、新興(xing)(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)等數十家新華書(shu)(shu)(shu)(shu)(shu)店，將陸續舉(ju)辦(ban)流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)鎮(zhen)(zhen)(zhen)流(liu)(liu)動售書(shu)(shu)(shu)(shu)(shu)車(che)”開(kai)(kai)到偏遠鄉(xiang)鎮(zhen)(zhen)(zhen)，滿足農村群眾精神文化(hua)需求(qiu)，助(zhu)力鄉(xiang)村文化(hua)振興(xing)(xing)。

防(fang)控不放松，守好成果營造安全參(can)展環境(jing)