2021南國書(shu)香節于8月(yue)20-30日舉辦。在(zai)(zai)常(chang)態化(hua)疫情防控(kong)下(xia)，本屆南國書(shu)香節采用“線上線下(xia)結合、全(quan)省(sheng)各(ge)級聯動(dong)(dong)、分(fen)散同期辦展”的(de)形(xing)式開展，全(quan)省(sheng)范圍內設(she)立(li)(li)的(de)321個分(fen)會場將同頻共(gong)振，聯袂唱響閱讀協(xie)奏曲——超20萬種(zhong)參展圖書(shu)線上線下(xia)同步展示(shi)，200多名(ming)文化(hua)名(ming)家或(huo)踏(ta)足南粵，或(huo)做客云端(duan)，464場次(ci)文化(hua)活動(dong)(dong)潤澤嶺南，一(yi)場大眾化(hua)、多元化(hua)、立(li)(li)體化(hua)的(de)文化(hua)盛(sheng)(sheng)宴將在(zai)(zai)八月(yue)盛(sheng)(sheng)夏掀起滿城書(shu)香。

聚焦新(xin)時代，透(tou)過出版看(kan)百(bai)年輝煌成就(jiu)

今(jin)年(nian)是(shi)中國共產黨成立100周年(nian)，也(ye)是(shi)我國進(jin)入“十四五(wu)”規劃(hua)、乘勢(shi)而上(shang)開啟(qi)全面建設社會(hui)主(zhu)義現代化國家新征程、向第(di)二(er)個百年(nian)奮斗(dou)目標進(jin)軍的開局之年(nian)。

2021南國(guo)(guo)書香節以“閱讀點亮(liang)前行的(de)(de)路”為年度口號，匯集主(zhu)題(ti)出(chu)版(ban)重點出(chu)版(ban)物(wu)，在全省(sheng)范圍內(nei)集中(zhong)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷(xiao)習近平新(xin)時(shi)代(dai)中(zhong)國(guo)(guo)特色社會(hui)主(zhu)義思想(xiang)出(chu)版(ban)成(cheng)果，重點展(zhan)(zhan)(zhan)示黨史、新(xin)中(zhong)國(guo)(guo)史、改革(ge)開(kai)放史、社會(hui)主(zhu)義發展(zhan)(zhan)(zhan)史等主(zhu)題(ti)出(chu)版(ban)物(wu)，展(zhan)(zhan)(zhan)示弘揚(yang)民族精(jing)神、歌頌改革(ge)成(cheng)果、宣傳典型事跡(ji)的(de)(de)優秀作(zuo)品，為廣大(da)群眾呈現有(you)高度、有(you)深度的(de)(de)主(zhu)題(ti)佳作(zuo)。

全省分會場同步設立“主題(ti)出版(ban)(ban)物專柜”，開啟線下聯展，筑成百(bai)店百(bai)部紅(hong)色經典(dian)圖(tu)書(shu)獻(xian)禮方陣，集(ji)中(zhong)展示(shi)展銷《習(xi)近平談治國理政》《中(zhong)國共產黨簡(jian)史(shi)》《新征程面對面》等重大主題(ti)出版(ban)(ban)物和黨史(shi)學習(xi)教育讀(du)物，全面展示(shi)進入新時(shi)代黨和國家各項事業(ye)取得的歷史(shi)性成就、發生的歷史(shi)性變革，回(hui)顧百(bai)年歷程，展現輝煌成就，引(yin)發廣大群眾共鳴。

同時，各分會場集中開展主(zhu)題出版物首發(fa)儀式、“紅色文(wen)化輕騎(qi)兵”、“重溫(wen)紅色記憶”等紅色題材閱讀互動活(huo)動。

吹響集(ji)結號，全省(sheng)321個分會場(chang)聯展聯動

本屆南國書香節進一(yi)步(bu)深耕(geng)全民(min)閱(yue)讀，厚植文化(hua)根基，著力拓(tuo)寬全民(min)參展(zhan)的(de)幅(fu)度(du)、延伸(shen)全民(min)觀展(zhan)的(de)廣(guang)度(du)、加大全民(min)優(you)惠(hui)的(de)力度(du)、掀(xian)起全民(min)閱(yue)讀的(de)熱度(du)，立足“挖掘地(di)方優(you)勢、辦出地(di)方特色”，在(zai)全省設(she)置321個分會場(chang)。

各分會場統一標識、統一宣傳、統一折扣、統一氛圍，編織成一張(zhang)廣泛的(de)、立體(ti)的(de)全(quan)民(min)閱讀服務網，共同(tong)吹響(xiang)“2021南國書香節”集結號。

全省(sheng)分會場分布均衡，全面覆蓋市、區（縣），讓(rang)廣大群眾(zhong)實(shi)現零距離參展。展覽不(bu)僅注重主(zhu)題聚焦，思(si)想引領，也注重大眾(zhong)閱(yue)讀，活動(dong)互(hu)動(dong)，只要廣大群眾(zhong)走(zou)進書(shu)店，走(zou)進圖書(shu)館，就可(ke)以(yi)近距離參與(yu)書(shu)香節豐(feng)富的(de)閱(yue)讀活動(dong)。

全(quan)省各地分會場以新華書店、特色(se)書店為閱讀(du)發(fa)散點，同步設(she)置“書香優(you)(you)選(xuan)(xuan)”精(jing)品出版(ban)(ban)物(wu)專(zhuan)柜、廣東優(you)(you)秀出版(ban)(ban)物(wu)專(zhuan)柜、中國(guo)出版(ban)(ban)集團優(you)(you)秀出版(ban)(ban)物(wu)專(zhuan)柜，精(jing)選(xuan)(xuan)一批大眾精(jing)品、暢(chang)銷經(jing)典、嶺(ling)南文(wen)化、地方特色(se)讀(du)物(wu)，為廣大群眾提供(gong)閱讀(du)指南。

書(shu)店廣泛聯(lian)結各行各業，通(tong)過閱(yue)讀(du)活動串聯(lian)起機關、學校、社區、企業，從(cong)而調動全省各地廣大群(qun)眾參與(yu)的積極性。

閱讀(du)(du)活(huo)(huo)動(dong)(dong)融合本地特(te)色(se)：廣州(zhou)市(shi)推出“聲入人心(xin)，紅(hong)動(dong)(dong)廣州(zhou)”——尋找(zhao)廣州(zhou)最(zui)美(mei)“悅”讀(du)(du)之聲紅(hong)色(se)經(jing)典作品誦讀(du)(du)；深(shen)圳市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)映(ying)百年偉(wei)業”黨(dang)史(shi)學習教育主題展(zhan)(zhan)(zhan)；汕頭市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)中(zhong)(zhong)的(de)鄉村(cun)(cun)變遷”圖(tu)(tu)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“閱途(tu)，書(shu)(shu)(shu)與(yu)遠(yuan)方(fang)”基層文化巡回展(zhan)(zhan)(zhan)；河源市(shi)舉(ju)(ju)(ju)辦(ban)(ban)盲(mang)人聽書(shu)(shu)(shu)、聾啞人視聽閱讀(du)(du)活(huo)(huo)動(dong)(dong)；梅州(zhou)市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“南粵沃土鑄偉(wei)業——中(zhong)(zhong)國共產黨(dang)在廣東(dong)”圖(tu)(tu)片(pian)(pian)展(zhan)(zhan)(zhan)；惠州(zhou)市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“不忘(wang)初心(xin)，傳承薪火”主題閱讀(du)(du)活(huo)(huo)動(dong)(dong)；汕尾市(shi)舉(ju)(ju)(ju)辦(ban)(ban)《熱土地上的(de)紅(hong)飄帶(dai)》新書(shu)(shu)(shu)分享會(hui)；中(zhong)(zhong)山市(shi)舉(ju)(ju)(ju)辦(ban)(ban)第三屆中(zhong)(zhong)山市(shi)經(jing)典誦讀(du)(du)活(huo)(huo)動(dong)(dong)線(xian)下決賽(sai)；江(jiang)(jiang)門市(shi)舉(ju)(ju)(ju)辦(ban)(ban)黨(dang)史(shi)、僑(qiao)史(shi)故事分享會(hui)和僑(qiao)鄉特(te)色(se)文化展(zhan)(zhan)(zhan)示(shi)活(huo)(huo)動(dong)(dong)；陽(yang)江(jiang)(jiang)市(shi)舉(ju)(ju)(ju)辦(ban)(ban)紅(hong)色(se)主題紀錄片(pian)(pian)展(zhan)(zhan)(zhan)播活(huo)(huo)動(dong)(dong)；湛江(jiang)(jiang)市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“唐(tang)詩氣度與(yu)民族自信”“儒(ru)家修身”等(deng)主題文化講堂(tang)；茂名市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香暖山區”捐書(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)；肇(zhao)慶(qing)市(shi)舉(ju)(ju)(ju)辦(ban)(ban)全國“兩優一先”表彰大會(hui)肇(zhao)慶(qing)代表閱讀(du)(du)分享會(hui)；清(qing)遠(yuan)市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“文明家風”書(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮州(zhou)市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“潮心(xin)向黨(dang)”潮州(zhou)黨(dang)史(shi)印記檔案圖(tu)(tu)片(pian)(pian)展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香家國情”讀(du)(du)書(shu)(shu)(shu)主題晚會(hui)；云浮市(shi)舉(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)香鄉村(cun)(cun)”公益贈書(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書展，線上(shang)線下活動有機(ji)融合(he)

隨(sui)著閱(yue)讀方式多樣(yang)化，南(nan)國書(shu)香(xiang)節進(jin)一步加強線(xian)上(shang)線(xian)下(xia)融合，搭建(jian)“南(nan)國書(shu)香(xiang)節云平臺”，將線(xian)上(shang)展示(shi)、線(xian)上(shang)銷售、線(xian)上(shang)活(huo)(huo)動(dong)、線(xian)上(shang)公益和線(xian)下(xia)活(huo)(huo)動(dong)有機融合。廣大群眾不僅可(ke)以到分會場線(xian)下(xia)參展，也可(ke)以通過南(nan)國書(shu)香(xiang)節小程序(xu)、羊(yang)城書(shu)展小程序(xu)，在云端同(tong)享(xiang)優惠購(gou)書(shu)、參與閱(yue)讀活(huo)(huo)動(dong)。

主題出(chu)版(ban)物(wu)展銷(xiao)(xiao)(xiao)、“書(shu)(shu)香優選”精品出(chu)版(ban)物(wu)展銷(xiao)(xiao)(xiao)、廣東優秀出(chu)版(ban)物(wu)展銷(xiao)(xiao)(xiao)、中(zhong)國出(chu)版(ban)集團(tuan)優秀出(chu)版(ban)物(wu)展銷(xiao)(xiao)(xiao)將在“南國書(shu)(shu)香節(jie)”小(xiao)程序(xu)同(tong)(tong)步上(shang)線，全省(sheng)分(fen)會場(chang)同(tong)(tong)步開設線上(shang)購書(shu)(shu)平(ping)臺(tai)，重點(dian)依托“新(xin)華通讀(du)”小(xiao)程序(xu)，供全省(sheng)廣大群(qun)眾(zhong)在線購書(shu)(shu)；同(tong)(tong)時，數十場(chang)新(xin)書(shu)(shu)分(fen)享會、論(lun)壇沙龍、閱讀(du)活動將進行(xing)線上(shang)直播，并通過(guo)南國書(shu)(shu)香節(jie)小(xiao)程序(xu)全面(mian)發(fa)布，讓(rang)廣大群(qun)眾(zhong)打破距離界(jie)限，實現線上(shang)參展。

今年南國書香節開(kai)啟云(yun)互動，打造(zao)“小書房(fang)，大(da)世界”云(yun)平臺，百位名(ming)人作(zuo)家走進自(zi)己(ji)的書房(fang)或特色書店(dian)，通(tong)過云(yun)互動，向廣大(da)群(qun)眾推薦好書，共同參與書香節。來自(zi)廣東本(ben)土的近百名(ming)文(wen)化名(ming)人、專家學(xue)者(zhe)、作(zuo)家、閱讀推廣人將下沉到全(quan)省分會場開(kai)展(zhan)活動，通(tong)過講座、對(dui)談、沙龍、簽售等形(xing)式，圍繞紅(hong)色題材、嶺(ling)南文(wen)化、親子教育、生(sheng)活方(fang)式等內容，深入書店(dian)一線，與廣大(da)群(qun)眾面(mian)對(dui)面(mian)交(jiao)流。

優惠(hui)遍基層，多措(cuo)并舉提高惠(hui)民滲透力(li)

今(jin)年南(nan)國書(shu)(shu)香節繼(ji)續發揮“全民(min)(min)閱讀(du)主陣地”作用，向全省(sheng)廣大群眾(zhong)推(tui)出(chu)便民(min)(min)惠(hui)(hui)民(min)(min)舉措(cuo)，通過文(wen)化惠(hui)(hui)民(min)(min)助推(tui)全民(min)(min)閱讀(du)。全省(sheng)分會場同步推(tui)出(chu)全場圖(tu)書(shu)(shu)八折(zhe)優(you)惠(hui)(hui)，“書(shu)(shu)香之(zhi)夜”專場圖(tu)書(shu)(shu)限時七折(zhe)優(you)惠(hui)(hui)。

全省各地分會場(chang)推出多項(xiang)惠民活動。在(zai)廣州(zhou)分會場(chang)，讀者(zhe)(zhe)到(dao)指定(ding)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)（四(si)閱書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四(si)閱書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)、楠楓書(shu)(shu)(shu)(shu)(shu)院、新(xin)塘書(shu)(shu)(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)(shu)(shu)城(cheng)、北(bei)京路(lu)教材書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、吾悅(yue)青年文化空間(jian)）購書(shu)(shu)(shu)(shu)(shu)，除享(xiang)受8折(zhe)優惠以(yi)外(wai)，還可疊加享(xiang)受工銀專項(xiang)優惠。讀者(zhe)(zhe)使(shi)用(yong)工銀e生(sheng)活APP掃碼支付（需綁定(ding)廣州(zhou)地區工銀信用(yong)卡），可享(xiang)5折(zhe)優惠，最高單筆優惠金(jin)額可達50元。活動期間(jian)每位讀者(zhe)(zhe)可享(xiang)受2次優惠，優惠名額有(you)限(xian)(xian)，先(xian)到(dao)先(xian)得。在(zai)“羊城(cheng)書(shu)(shu)(shu)(shu)(shu)展(zhan)”小程(cheng)序，將上線“清(qing)空100位讀者(zhe)(zhe)購物(wu)(wu)車”活動，連續(xu)10天隨機抽(chou)取10位提供限(xian)(xian)額500元范圍內清(qing)空購物(wu)(wu)車的免單福(fu)利(li)，實實在(zai)在(zai)優惠于(yu)民。

在中(zhong)山分(fen)會場(chang)，“中(zhong)山書展(zhan)”云平(ping)臺(tai)將發(fa)(fa)(fa)放15萬(wan)電(dian)子(zi)購(gou)書券；江(jiang)門(men)分(fen)會場(chang)則通(tong)過“文(wen)化惠(hui)民，云上共享”黨(dang)史(shi)答題抽(chou)獎小程(cheng)序(xu)發(fa)(fa)(fa)放8萬(wan)元(yuan)(yuan)電(dian)子(zi)購(gou)書券；湛(zhan)江(jiang)分(fen)會場(chang)將通(tong)過“嶺南書香”微信(xin)公眾(zhong)號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)(fa)(fa)布”微信(xin)公眾(zhong)號等平(ping)臺(tai)發(fa)(fa)(fa)放10萬(wan)元(yuan)(yuan)電(dian)子(zi)購(gou)書券；茂名分(fen)會場(chang)則向當地新(xin)華書店(dian)(dian)、市圖書館及市區4家民營書店(dian)(dian)的讀者發(fa)(fa)(fa)放10萬(wan)元(yuan)(yuan)購(gou)書券；云浮分(fen)會場(chang)將通(tong)過“云報商(shang)城”派發(fa)(fa)(fa)電(dian)子(zi)購(gou)書券，同時派發(fa)(fa)(fa)紙質購(gou)書券，總額10萬(wan)元(yuan)(yuan)。

公(gong)益(yi)暖人心，形(xing)式創新助(zhu)推閱讀服務多(duo)元(yuan)化

書(shu)香節(jie)期間，廣州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)、佛(fo)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)、縣公共圖(tu)書(shu)館(guan)與(yu)當(dang)地新(xin)華書(shu)店聯合舉辦(ban)“你(ni)選(xuan)書(shu)，我買單”活動，凡(fan)持有當(dang)地圖(tu)書(shu)館(guan)借閱(yue)(yue)卡(ka)的廣大群眾，憑借閱(yue)(yue)卡(ka)可在當(dang)地指定書(shu)店或圖(tu)書(shu)館(guan)自選(xuan)圖(tu)書(shu)進行借閱(yue)(yue)。

今年，鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)成(cheng)為南(nan)(nan)國書(shu)(shu)(shu)(shu)香節的重點公益活(huo)動(dong)(dong)，各(ge)地分(fen)會場將在全省鄉(xiang)鎮輪流開展流動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)由(you)各(ge)市縣新(xin)華書(shu)(shu)(shu)(shu)店具體(ti)開展，潮南(nan)(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江(jiang)門購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、連州購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江(jiang)南(nan)(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、新(xin)興購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)等數十(shi)家新(xin)華書(shu)(shu)(shu)(shu)店，將陸續舉辦流動(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)車”開到偏遠(yuan)鄉(xiang)鎮，滿足農村(cun)群眾(zhong)精神(shen)文(wen)化需求(qiu)，助力(li)鄉(xiang)村(cun)文(wen)化振興。

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