2021南(nan)國書(shu)香(xiang)節于8月20-30日(ri)舉辦。在常態化(hua)疫情防控下(xia)，本屆(jie)南(nan)國書(shu)香(xiang)節采用“線(xian)(xian)上(shang)線(xian)(xian)下(xia)結合、全省(sheng)各級聯(lian)動(dong)(dong)、分散(san)同期(qi)辦展(zhan)”的形式開展(zhan)，全省(sheng)范圍(wei)內設(she)立的321個分會(hui)場(chang)將(jiang)同頻(pin)共振，聯(lian)袂唱響閱讀協(xie)奏曲(qu)——超(chao)20萬種參展(zhan)圖書(shu)線(xian)(xian)上(shang)線(xian)(xian)下(xia)同步展(zhan)示(shi)，200多名(ming)文化(hua)名(ming)家或踏足南(nan)粵(yue)，或做客云(yun)端，464場(chang)次文化(hua)活動(dong)(dong)潤(run)澤嶺南(nan)，一場(chang)大眾(zhong)化(hua)、多元化(hua)、立體(ti)化(hua)的文化(hua)盛(sheng)宴將(jiang)在八(ba)月盛(sheng)夏掀(xian)起(qi)滿(man)城(cheng)書(shu)香(xiang)。

聚焦新時代，透(tou)過出版看百(bai)年輝煌成就

今年是中國(guo)(guo)(guo)共(gong)產黨成(cheng)立100周年，也是我國(guo)(guo)(guo)進入“十四五”規劃、乘勢而上開(kai)啟全(quan)面建(jian)設社會(hui)主義(yi)現代化國(guo)(guo)(guo)家新征程、向第(di)二(er)個百年奮斗目標進軍的開(kai)局之年。

2021南國(guo)(guo)(guo)書香節以“閱讀點(dian)亮前行的路”為年(nian)度口號，匯集主題(ti)出(chu)(chu)版(ban)重點(dian)出(chu)(chu)版(ban)物，在全省范圍內集中展(zhan)(zhan)示展(zhan)(zhan)銷習近平(ping)新時代中國(guo)(guo)(guo)特色社會主義(yi)思想(xiang)出(chu)(chu)版(ban)成(cheng)(cheng)果(guo)(guo)，重點(dian)展(zhan)(zhan)示黨(dang)史(shi)(shi)、新中國(guo)(guo)(guo)史(shi)(shi)、改革(ge)開放史(shi)(shi)、社會主義(yi)發(fa)展(zhan)(zhan)史(shi)(shi)等主題(ti)出(chu)(chu)版(ban)物，展(zhan)(zhan)示弘揚民(min)族精(jing)神、歌(ge)頌改革(ge)成(cheng)(cheng)果(guo)(guo)、宣傳(chuan)典型事跡的優(you)秀作品，為廣大群眾呈現有高度、有深度的主題(ti)佳作。

全省分(fen)會場同步設(she)立“主題出版物專柜”，開啟線下(xia)聯展(zhan)，筑成百店(dian)百部(bu)紅色經典圖(tu)書獻禮方(fang)陣(zhen)，集中展(zhan)示(shi)展(zhan)銷《習近平(ping)談治國(guo)(guo)理(li)政》《中國(guo)(guo)共產(chan)黨(dang)簡史(shi)》《新征程面(mian)(mian)對面(mian)(mian)》等重大主題出版物和黨(dang)史(shi)學習教育(yu)讀物，全面(mian)(mian)展(zhan)示(shi)進入新時代(dai)黨(dang)和國(guo)(guo)家(jia)各項事業取得的歷(li)史(shi)性(xing)成就(jiu)、發生的歷(li)史(shi)性(xing)變革，回顧百年(nian)歷(li)程，展(zhan)現(xian)輝煌成就(jiu)，引發廣大群眾(zhong)共鳴。

同時(shi)，各分(fen)會場集中開展主題出版物首(shou)發儀式(shi)、“紅(hong)色(se)文化輕騎兵(bing)”、“重(zhong)溫紅(hong)色(se)記憶”等紅(hong)色(se)題材閱讀互動活動。

吹響集結號，全省321個分會場聯展聯動

本屆(jie)南國書(shu)香(xiang)節(jie)進一步深耕全(quan)民(min)(min)(min)閱讀(du)，厚植文化根基，著(zhu)力拓寬全(quan)民(min)(min)(min)參展的(de)(de)幅度(du)、延伸全(quan)民(min)(min)(min)觀展的(de)(de)廣度(du)、加大全(quan)民(min)(min)(min)優(you)(you)惠的(de)(de)力度(du)、掀起全(quan)民(min)(min)(min)閱讀(du)的(de)(de)熱度(du)，立足“挖(wa)掘地方(fang)優(you)(you)勢、辦出(chu)地方(fang)特色”，在全(quan)省(sheng)設置321個分會場。

各分會場統(tong)一標(biao)識、統(tong)一宣傳、統(tong)一折扣、統(tong)一氛圍，編織成(cheng)一張廣(guang)泛的、立(li)體的全民閱(yue)讀服務網，共(gong)同吹響“2021南國書(shu)香節(jie)”集結號。

全(quan)(quan)省分會場分布均(jun)衡(heng)，全(quan)(quan)面覆(fu)蓋市、區（縣），讓廣大群眾(zhong)實現零(ling)距離參展。展覽不僅注重(zhong)主題聚焦，思想引領，也(ye)注重(zhong)大眾(zhong)閱(yue)讀，活動(dong)互動(dong)，只要廣大群眾(zhong)走進書店，走進圖(tu)書館，就可以(yi)近距離參與書香節豐富的(de)閱(yue)讀活動(dong)。

全省各(ge)地分會場以(yi)新(xin)華書店、特(te)(te)色書店為(wei)閱讀發(fa)散點，同步設置“書香優選”精品出(chu)版(ban)物(wu)(wu)專柜、廣東優秀出(chu)版(ban)物(wu)(wu)專柜、中(zhong)國出(chu)版(ban)集(ji)團優秀出(chu)版(ban)物(wu)(wu)專柜，精選一批大眾精品、暢銷經典、嶺南(nan)文化、地方特(te)(te)色讀物(wu)(wu)，為(wei)廣大群眾提(ti)供閱讀指南(nan)。

書店(dian)廣泛聯(lian)結各(ge)行各(ge)業，通(tong)過閱(yue)讀(du)活動串(chuan)聯(lian)起機關、學校、社區、企業，從而調(diao)動全省(sheng)各(ge)地廣大群(qun)眾參與的(de)積極性(xing)。

閱(yue)讀(du)活動(dong)(dong)(dong)融合本地特(te)色：廣(guang)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人心，紅(hong)(hong)動(dong)(dong)(dong)廣(guang)州(zhou)(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)(zhou)最美“悅”讀(du)之(zhi)聲紅(hong)(hong)色經典作品誦讀(du)；深(shen)圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)映百年偉業(ye)”黨(dang)(dang)史學習教育主題(ti)展(zhan)(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)中(zhong)的鄉村變(bian)遷”圖書(shu)展(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)與遠方”基層文(wen)化巡回(hui)展(zhan)(zhan)；河(he)源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽(ting)書(shu)、聾啞(ya)人視聽(ting)閱(yue)讀(du)活動(dong)(dong)(dong)；梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃(wo)土(tu)鑄(zhu)偉業(ye)——中(zhong)國共產黨(dang)(dang)在廣(guang)東”圖片(pian)展(zhan)(zhan)；惠(hui)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初(chu)心，傳承薪火(huo)”主題(ti)閱(yue)讀(du)活動(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)《熱(re)土(tu)地上的紅(hong)(hong)飄帶(dai)》新書(shu)分享(xiang)會(hui)；中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)經典誦讀(du)活動(dong)(dong)(dong)線下決賽；江(jiang)門市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)(dang)史、僑(qiao)史故事(shi)分享(xiang)會(hui)和僑(qiao)鄉特(te)色文(wen)化展(zhan)(zhan)示(shi)活動(dong)(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)紅(hong)(hong)色主題(ti)紀錄片(pian)展(zhan)(zhan)播活動(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣度與民族自信”“儒(ru)家(jia)修身”等主題(ti)文(wen)化講堂；茂(mao)名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香暖山(shan)區”捐(juan)書(shu)活動(dong)(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)全(quan)國“兩優一先”表彰大會(hui)肇(zhao)慶(qing)代表閱(yue)讀(du)分享(xiang)會(hui)；清遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明(ming)家(jia)風”書(shu)法巡展(zhan)(zhan)；潮(chao)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心向黨(dang)(dang)”潮(chao)州(zhou)(zhou)(zhou)黨(dang)(dang)史印(yin)記檔案圖片(pian)展(zhan)(zhan)；揭(jie)陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香家(jia)國情”讀(du)書(shu)主題(ti)晚會(hui)；云(yun)浮(fu)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香鄉村”公益贈書(shu)活動(dong)(dong)(dong)。

立面(mian)觀書(shu)展(zhan)，線上(shang)線下活動有機(ji)融合(he)

隨著(zhu)閱讀(du)方式多樣化，南(nan)國(guo)(guo)書(shu)(shu)香節(jie)進一步(bu)加強線上(shang)(shang)線下(xia)融(rong)合(he)，搭建(jian)“南(nan)國(guo)(guo)書(shu)(shu)香節(jie)云平臺(tai)”，將線上(shang)(shang)展示、線上(shang)(shang)銷(xiao)售、線上(shang)(shang)活(huo)(huo)動、線上(shang)(shang)公益和(he)線下(xia)活(huo)(huo)動有(you)機融(rong)合(he)。廣大群眾不僅(jin)可(ke)以(yi)到分(fen)會場(chang)線下(xia)參展，也可(ke)以(yi)通(tong)過南(nan)國(guo)(guo)書(shu)(shu)香節(jie)小程序(xu)、羊城書(shu)(shu)展小程序(xu)，在(zai)云端(duan)同(tong)享優惠購(gou)書(shu)(shu)、參與(yu)閱讀(du)活(huo)(huo)動。

主題出版(ban)(ban)物(wu)(wu)展(zhan)(zhan)銷(xiao)(xiao)、“書(shu)(shu)香(xiang)(xiang)(xiang)優選(xuan)”精(jing)品出版(ban)(ban)物(wu)(wu)展(zhan)(zhan)銷(xiao)(xiao)、廣(guang)東優秀出版(ban)(ban)物(wu)(wu)展(zhan)(zhan)銷(xiao)(xiao)、中國出版(ban)(ban)集團優秀出版(ban)(ban)物(wu)(wu)展(zhan)(zhan)銷(xiao)(xiao)將在“南國書(shu)(shu)香(xiang)(xiang)(xiang)節”小(xiao)程序(xu)同步上線，全(quan)省(sheng)分會(hui)場(chang)同步開設線上購書(shu)(shu)平臺，重點依托“新(xin)華通(tong)讀”小(xiao)程序(xu)，供全(quan)省(sheng)廣(guang)大群眾在線購書(shu)(shu)；同時，數十場(chang)新(xin)書(shu)(shu)分享(xiang)會(hui)、論壇沙龍(long)、閱讀活動將進行(xing)線上直播，并通(tong)過南國書(shu)(shu)香(xiang)(xiang)(xiang)節小(xiao)程序(xu)全(quan)面發布，讓廣(guang)大群眾打(da)破距離界限，實(shi)現線上參展(zhan)(zhan)。

今年南國書(shu)(shu)(shu)(shu)香節(jie)開啟云(yun)互動，打造“小書(shu)(shu)(shu)(shu)房，大(da)世界”云(yun)平臺(tai)，百(bai)位名(ming)(ming)人作(zuo)家走進自己的書(shu)(shu)(shu)(shu)房或特色(se)書(shu)(shu)(shu)(shu)店，通(tong)過云(yun)互動，向廣大(da)群眾推(tui)薦好書(shu)(shu)(shu)(shu)，共同參與(yu)書(shu)(shu)(shu)(shu)香節(jie)。來自廣東本土的近百(bai)名(ming)(ming)文化名(ming)(ming)人、專家學者、作(zuo)家、閱讀推(tui)廣人將下沉到(dao)全省分會場(chang)開展活動，通(tong)過講(jiang)座、對談(tan)、沙龍(long)、簽售等形式(shi)，圍繞紅(hong)色(se)題材、嶺(ling)南文化、親(qin)子教(jiao)育(yu)、生活方(fang)式(shi)等內容，深入書(shu)(shu)(shu)(shu)店一線，與(yu)廣大(da)群眾面(mian)(mian)對面(mian)(mian)交流。

優惠(hui)遍基(ji)層(ceng)，多措并舉(ju)提(ti)高惠(hui)民滲(shen)透力(li)

今年南國書(shu)香節(jie)繼續(xu)發揮“全民(min)(min)閱讀主陣(zhen)地”作用(yong)，向全省(sheng)廣大群眾推出便民(min)(min)惠(hui)民(min)(min)舉措，通(tong)過文化(hua)惠(hui)民(min)(min)助推全民(min)(min)閱讀。全省(sheng)分會場同步推出全場圖書(shu)八折(zhe)優(you)惠(hui)，“書(shu)香之(zhi)夜”專場圖書(shu)限時七折(zhe)優(you)惠(hui)。

全(quan)省(sheng)各地分(fen)會(hui)場(chang)推出多項(xiang)惠(hui)民(min)活動(dong)。在(zai)廣(guang)州(zhou)分(fen)會(hui)場(chang)，讀者到指定(ding)書(shu)(shu)店(dian)（四(si)閱書(shu)(shu)店(dian)·東湖店(dian)、四(si)閱書(shu)(shu)店(dian)·琶洲店(dian)、楠楓書(shu)(shu)院、新(xin)塘書(shu)(shu)城、江高書(shu)(shu)城、北京(jing)路教材書(shu)(shu)店(dian)、吾悅青年文化空間(jian)）購書(shu)(shu)，除享受(shou)8折優惠(hui)以外，還可疊加享受(shou)工(gong)銀專(zhuan)項(xiang)優惠(hui)。讀者使用工(gong)銀e生活APP掃碼支(zhi)付（需綁定(ding)廣(guang)州(zhou)地區(qu)工(gong)銀信用卡(ka)），可享5折優惠(hui)，最高單筆優惠(hui)金額可達(da)50元。活動(dong)期間(jian)每位讀者可享受(shou)2次優惠(hui)，優惠(hui)名額有(you)限，先(xian)到先(xian)得。在(zai)“羊城書(shu)(shu)展”小程序，將上線(xian)“清(qing)空100位讀者購物(wu)車”活動(dong)，連(lian)續10天隨機抽取(qu)10位提供(gong)限額500元范(fan)圍內清(qing)空購物(wu)車的免單福(fu)利，實實在(zai)在(zai)優惠(hui)于民(min)。

在中(zhong)山(shan)(shan)分(fen)會場，“中(zhong)山(shan)(shan)書(shu)(shu)展(zhan)”云平(ping)臺將(jiang)發(fa)(fa)放(fang)15萬(wan)電子購(gou)書(shu)(shu)券；江(jiang)門分(fen)會場則通(tong)過(guo)“文化惠(hui)民，云上共享”黨史答題抽獎小程序發(fa)(fa)放(fang)8萬(wan)元(yuan)電子購(gou)書(shu)(shu)券；湛(zhan)江(jiang)分(fen)會場將(jiang)通(tong)過(guo)“嶺南書(shu)(shu)香”微(wei)(wei)信公眾(zhong)(zhong)號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)(fa)布”微(wei)(wei)信公眾(zhong)(zhong)號等(deng)平(ping)臺發(fa)(fa)放(fang)10萬(wan)元(yuan)電子購(gou)書(shu)(shu)券；茂名分(fen)會場則向當地新華書(shu)(shu)店、市圖書(shu)(shu)館及市區4家民營書(shu)(shu)店的讀者發(fa)(fa)放(fang)10萬(wan)元(yuan)購(gou)書(shu)(shu)券；云浮(fu)分(fen)會場將(jiang)通(tong)過(guo)“云報商城”派發(fa)(fa)電子購(gou)書(shu)(shu)券，同時派發(fa)(fa)紙質購(gou)書(shu)(shu)券，總額10萬(wan)元(yuan)。

公益暖人心，形式創新(xin)助推閱讀服(fu)務(wu)多(duo)元化(hua)

書(shu)香節(jie)期(qi)間(jian)，廣州(zhou)市(shi)(shi)(shi)、深(shen)圳(zhen)市(shi)(shi)(shi)、佛(fo)山(shan)市(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)、江(jiang)(jiang)門市(shi)(shi)(shi)、湛江(jiang)(jiang)市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠(yuan)市(shi)(shi)(shi)、潮(chao)州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣(xian)公共圖書(shu)館與當地(di)新華書(shu)店(dian)聯合(he)舉辦“你選書(shu)，我買單”活(huo)動，凡持有當地(di)圖書(shu)館借(jie)閱(yue)卡(ka)(ka)的(de)廣大群眾(zhong)，憑借(jie)閱(yue)卡(ka)(ka)可在當地(di)指(zhi)定(ding)書(shu)店(dian)或(huo)圖書(shu)館自(zi)選圖書(shu)進行借(jie)閱(yue)。

今(jin)年(nian)，鄉鎮(zhen)流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)成為(wei)南(nan)(nan)國書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節的重點公益活動(dong)(dong)(dong)(dong)，各地分會場(chang)將在全省鄉鎮(zhen)輪流(liu)(liu)開(kai)展流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)，鄉鎮(zhen)流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)(dong)由各市縣新華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店具體開(kai)展，潮南(nan)(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)城、陽山(shan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江門(men)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、連州購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江南(nan)(nan)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、新興(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)等數十家新華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店，將陸續(xu)舉(ju)辦流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)流(liu)(liu)動(dong)(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉鎮(zhen)，滿足農村(cun)群眾精神(shen)文化需求(qiu)，助力(li)鄉村(cun)文化振興(xing)。

防控不放松，守好成果營造安全(quan)參展環(huan)境(jing)