2021南(nan)國(guo)書(shu)香節于(yu)8月20-30日舉(ju)辦。在(zai)常態化(hua)(hua)疫情防(fang)控下(xia)(xia)，本屆南(nan)國(guo)書(shu)香節采用“線上線下(xia)(xia)結合、全省各(ge)級聯(lian)動(dong)、分(fen)(fen)散同(tong)期辦展(zhan)”的(de)形式開展(zhan)，全省范圍內設立(li)的(de)321個分(fen)(fen)會場將同(tong)頻共振，聯(lian)袂唱(chang)響閱讀協奏曲——超20萬種參展(zhan)圖書(shu)線上線下(xia)(xia)同(tong)步展(zhan)示，200多名文(wen)(wen)化(hua)(hua)名家或踏(ta)足(zu)南(nan)粵(yue)，或做客云端，464場次文(wen)(wen)化(hua)(hua)活動(dong)潤澤嶺南(nan)，一(yi)場大眾(zhong)化(hua)(hua)、多元化(hua)(hua)、立(li)體(ti)化(hua)(hua)的(de)文(wen)(wen)化(hua)(hua)盛宴將在(zai)八月盛夏掀起(qi)滿城(cheng)書(shu)香。

聚焦(jiao)新(xin)時代，透過出版看(kan)百年輝煌成就

今年是(shi)中(zhong)國(guo)共產黨(dang)成立100周年，也是(shi)我(wo)國(guo)進(jin)入“十(shi)四(si)五”規劃(hua)、乘勢(shi)而上(shang)開(kai)啟全面(mian)建設社會主義現代化國(guo)家新征程、向第二個百(bai)年奮斗目標進(jin)軍的開(kai)局之年。

2021南國(guo)(guo)書香(xiang)節以“閱讀點亮前行(xing)的(de)路(lu)”為(wei)年度(du)口號，匯集(ji)主(zhu)題出版(ban)重點出版(ban)物，在全省范(fan)圍(wei)內集(ji)中展(zhan)(zhan)示(shi)展(zhan)(zhan)銷習近(jin)平(ping)新時代中國(guo)(guo)特(te)色社會(hui)主(zhu)義思想出版(ban)成果(guo)，重點展(zhan)(zhan)示(shi)黨(dang)史(shi)、新中國(guo)(guo)史(shi)、改(gai)革開放史(shi)、社會(hui)主(zhu)義發展(zhan)(zhan)史(shi)等主(zhu)題出版(ban)物，展(zhan)(zhan)示(shi)弘揚民族精(jing)神、歌(ge)頌改(gai)革成果(guo)、宣(xuan)傳典型事(shi)跡的(de)優(you)秀作(zuo)品，為(wei)廣大群(qun)眾呈(cheng)現有(you)(you)高(gao)度(du)、有(you)(you)深度(du)的(de)主(zhu)題佳作(zuo)。

全省分(fen)會(hui)場(chang)同(tong)步設立(li)“主題出版物專柜”，開(kai)啟線(xian)下聯展，筑成百店百部紅色經典圖(tu)書獻禮方陣，集中(zhong)展示展銷《習近平談治(zhi)國(guo)理政》《中(zhong)國(guo)共產黨(dang)簡(jian)史(shi)》《新征程面(mian)對面(mian)》等重大主題出版物和(he)黨(dang)史(shi)學習教育讀物，全面(mian)展示進入新時代黨(dang)和(he)國(guo)家各(ge)項事(shi)業取(qu)得的歷(li)(li)(li)史(shi)性成就、發生的歷(li)(li)(li)史(shi)性變革，回顧(gu)百年歷(li)(li)(li)程，展現輝煌成就，引發廣(guang)大群眾共鳴。

同時(shi)，各分(fen)會場集中開展主題出版(ban)物首發儀式、“紅色文化輕騎兵”、“重溫紅色記憶”等(deng)紅色題材閱(yue)讀互動活動。

吹響集(ji)結號，全省321個分會場聯展聯動(dong)

本屆南國書(shu)香節進一(yi)步深(shen)耕全民閱(yue)讀，厚植(zhi)文化(hua)根基，著(zhu)力拓寬(kuan)全民參展的幅度、延伸(shen)全民觀(guan)展的廣度、加(jia)大全民優惠的力度、掀起(qi)全民閱(yue)讀的熱度，立足(zu)“挖掘(jue)地方(fang)(fang)優勢、辦出地方(fang)(fang)特色”，在全省設置(zhi)321個(ge)分(fen)會場。

各分會場統(tong)一(yi)標(biao)識、統(tong)一(yi)宣傳、統(tong)一(yi)折(zhe)扣、統(tong)一(yi)氛圍，編織(zhi)成一(yi)張廣泛(fan)的(de)、立體的(de)全(quan)民閱讀服務網，共同吹響“2021南國書香節”集結號。

全(quan)省分(fen)會場(chang)分(fen)布均衡，全(quan)面覆蓋市、區（縣），讓廣大群(qun)眾(zhong)實(shi)現零距離參(can)展(zhan)。展(zhan)覽(lan)不僅注(zhu)重(zhong)主題(ti)聚(ju)焦，思想引領，也注(zhu)重(zhong)大眾(zhong)閱(yue)讀(du)(du)，活動(dong)互(hu)動(dong)，只(zhi)要廣大群(qun)眾(zhong)走進書店，走進圖書館，就可以近距離參(can)與書香節豐富(fu)的(de)閱(yue)讀(du)(du)活動(dong)。

全省(sheng)各地分會(hui)場以新華書店、特色書店為閱讀(du)(du)(du)發散點，同(tong)步設置“書香(xiang)優選(xuan)”精品出(chu)版物專柜(ju)(ju)、廣(guang)東(dong)優秀出(chu)版物專柜(ju)(ju)、中國出(chu)版集(ji)團優秀出(chu)版物專柜(ju)(ju)，精選(xuan)一批大(da)眾精品、暢銷(xiao)經典、嶺(ling)南文化、地方特色讀(du)(du)(du)物，為廣(guang)大(da)群眾提供閱讀(du)(du)(du)指(zhi)南。

書店廣(guang)泛聯結各行各業，通(tong)過(guo)閱讀活動串(chuan)聯起機關、學校、社區、企業，從而調動全省各地廣(guang)大(da)群眾參與的(de)積極性。

閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)融合本地特色：廣州市(shi)(shi)(shi)(shi)推出“聲入人心，紅(hong)動(dong)(dong)廣州”——尋找廣州最美“悅”讀(du)(du)之聲紅(hong)色經典(dian)(dian)作品誦讀(du)(du)；深圳(zhen)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業”黨(dang)史學習教育主(zhu)(zhu)題(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中的(de)鄉(xiang)村(cun)變遷”圖書(shu)(shu)(shu)展(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)與遠方(fang)”基層文(wen)化(hua)巡回(hui)展(zhan)(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人聽書(shu)(shu)(shu)、聾啞(ya)人視聽閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)；梅州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南粵沃土鑄偉業——中國(guo)共產黨(dang)在(zai)廣東”圖片展(zhan)(zhan)；惠州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心，傳承薪火”主(zhu)(zhu)題(ti)閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地上的(de)紅(hong)飄帶》新書(shu)(shu)(shu)分(fen)享會；中山市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第三(san)屆中山市(shi)(shi)(shi)(shi)經典(dian)(dian)誦讀(du)(du)活(huo)(huo)動(dong)(dong)線(xian)下(xia)決賽；江門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)史、僑史故事分(fen)享會和僑鄉(xiang)特色文(wen)化(hua)展(zhan)(zhan)示活(huo)(huo)動(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅(hong)色主(zhu)(zhu)題(ti)紀錄片展(zhan)(zhan)播活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣度與民(min)族自信(xin)”“儒家修身”等主(zhu)(zhu)題(ti)文(wen)化(hua)講堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山區”捐(juan)書(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國(guo)“兩(liang)優一先”表彰(zhang)大會肇慶代表閱(yue)讀(du)(du)分(fen)享會；清(qing)遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)明家風”書(shu)(shu)(shu)法巡展(zhan)(zhan)；潮(chao)州市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心向(xiang)黨(dang)”潮(chao)州黨(dang)史印記檔(dang)案圖片展(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家國(guo)情”讀(du)(du)書(shu)(shu)(shu)主(zhu)(zhu)題(ti)晚會；云(yun)浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉(xiang)村(cun)”公益贈(zeng)書(shu)(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀(guan)書展(zhan)，線上線下活動有(you)機融合

隨著閱讀(du)方式多樣化(hua)，南國(guo)書(shu)(shu)香(xiang)節(jie)進(jin)一(yi)步加強線(xian)(xian)(xian)(xian)(xian)上(shang)線(xian)(xian)(xian)(xian)(xian)下(xia)融合，搭建“南國(guo)書(shu)(shu)香(xiang)節(jie)云(yun)(yun)平臺”，將線(xian)(xian)(xian)(xian)(xian)上(shang)展(zhan)(zhan)示、線(xian)(xian)(xian)(xian)(xian)上(shang)銷售、線(xian)(xian)(xian)(xian)(xian)上(shang)活(huo)(huo)動(dong)(dong)、線(xian)(xian)(xian)(xian)(xian)上(shang)公(gong)益和線(xian)(xian)(xian)(xian)(xian)下(xia)活(huo)(huo)動(dong)(dong)有機融合。廣大群(qun)眾(zhong)不僅可以(yi)到分會(hui)場線(xian)(xian)(xian)(xian)(xian)下(xia)參(can)展(zhan)(zhan)，也可以(yi)通過南國(guo)書(shu)(shu)香(xiang)節(jie)小程(cheng)序、羊(yang)城書(shu)(shu)展(zhan)(zhan)小程(cheng)序，在云(yun)(yun)端(duan)同(tong)享(xiang)優惠購書(shu)(shu)、參(can)與閱讀(du)活(huo)(huo)動(dong)(dong)。

主題出(chu)(chu)(chu)版物展(zhan)銷、“書(shu)香優選”精品出(chu)(chu)(chu)版物展(zhan)銷、廣東(dong)優秀出(chu)(chu)(chu)版物展(zhan)銷、中國出(chu)(chu)(chu)版集(ji)團優秀出(chu)(chu)(chu)版物展(zhan)銷將在(zai)“南國書(shu)香節(jie)”小程(cheng)序(xu)同(tong)步上線(xian)(xian)，全(quan)(quan)省(sheng)分(fen)會(hui)場(chang)同(tong)步開設(she)線(xian)(xian)上購(gou)書(shu)平臺，重點依托(tuo)“新華通讀”小程(cheng)序(xu)，供(gong)全(quan)(quan)省(sheng)廣大群(qun)眾在(zai)線(xian)(xian)購(gou)書(shu)；同(tong)時(shi)，數十場(chang)新書(shu)分(fen)享(xiang)會(hui)、論(lun)壇(tan)沙龍(long)、閱讀活動(dong)將進行線(xian)(xian)上直播，并通過南國書(shu)香節(jie)小程(cheng)序(xu)全(quan)(quan)面發(fa)布，讓廣大群(qun)眾打破距(ju)離界限，實現(xian)線(xian)(xian)上參展(zhan)。

今(jin)年南(nan)國(guo)書(shu)(shu)香節開啟(qi)云互(hu)動，打造“小書(shu)(shu)房(fang)(fang)，大(da)世界”云平臺，百位名人(ren)作家(jia)(jia)(jia)走進自己的書(shu)(shu)房(fang)(fang)或特色書(shu)(shu)店，通(tong)過云互(hu)動，向廣(guang)大(da)群眾推薦(jian)好書(shu)(shu)，共同參與書(shu)(shu)香節。來自廣(guang)東本土的近百名文化名人(ren)、專家(jia)(jia)(jia)學(xue)者、作家(jia)(jia)(jia)、閱(yue)讀推廣(guang)人(ren)將下(xia)沉到全省分會(hui)場開展(zhan)活動，通(tong)過講座、對談、沙龍(long)、簽(qian)售等形(xing)式，圍(wei)繞紅色題材、嶺(ling)南(nan)文化、親(qin)子(zi)教育(yu)、生活方式等內容(rong)，深入書(shu)(shu)店一(yi)線，與廣(guang)大(da)群眾面對面交流。

優惠遍基層，多措(cuo)并(bing)舉(ju)提高惠民滲透力

今年南(nan)國(guo)書(shu)香節繼(ji)續(xu)發(fa)揮(hui)“全(quan)(quan)民(min)閱讀(du)主陣地(di)”作用(yong)，向全(quan)(quan)省(sheng)廣大群眾推出(chu)便民(min)惠(hui)民(min)舉措，通過文(wen)化(hua)惠(hui)民(min)助推全(quan)(quan)民(min)閱讀(du)。全(quan)(quan)省(sheng)分會場(chang)同步推出(chu)全(quan)(quan)場(chang)圖書(shu)八(ba)折優惠(hui)，“書(shu)香之夜”專場(chang)圖書(shu)限時(shi)七折優惠(hui)。

全省各地分(fen)會場推出多(duo)項惠民活(huo)動(dong)。在(zai)(zai)廣州分(fen)會場，讀(du)(du)者到指定(ding)書(shu)店(dian)（四閱(yue)書(shu)店(dian)·東湖店(dian)、四閱(yue)書(shu)店(dian)·琶洲店(dian)、楠楓書(shu)院、新塘書(shu)城、江高書(shu)城、北京路教材書(shu)店(dian)、吾悅青年文(wen)化空(kong)間(jian)）購書(shu)，除享(xiang)受8折(zhe)優(you)(you)惠以外(wai)，還可疊加享(xiang)受工(gong)銀(yin)專項優(you)(you)惠。讀(du)(du)者使用工(gong)銀(yin)e生(sheng)活(huo)APP掃(sao)碼支付（需綁定(ding)廣州地區工(gong)銀(yin)信用卡），可享(xiang)5折(zhe)優(you)(you)惠，最高單(dan)筆優(you)(you)惠金額(e)可達50元。活(huo)動(dong)期(qi)間(jian)每(mei)位讀(du)(du)者可享(xiang)受2次優(you)(you)惠，優(you)(you)惠名額(e)有限(xian)，先到先得。在(zai)(zai)“羊城書(shu)展(zhan)”小程序，將(jiang)上(shang)線(xian)“清空(kong)100位讀(du)(du)者購物車(che)”活(huo)動(dong)，連續10天隨機(ji)抽取10位提供限(xian)額(e)500元范圍(wei)內清空(kong)購物車(che)的(de)免單(dan)福利，實實在(zai)(zai)在(zai)(zai)優(you)(you)惠于民。

在中山分(fen)(fen)會(hui)場，“中山書(shu)(shu)展(zhan)”云(yun)平臺將(jiang)發(fa)(fa)(fa)放(fang)(fang)15萬(wan)電(dian)子(zi)購(gou)書(shu)(shu)券；江(jiang)門分(fen)(fen)會(hui)場則通(tong)(tong)過(guo)(guo)“文化(hua)惠民(min)，云(yun)上共享(xiang)”黨史(shi)答(da)題抽獎(jiang)小程序發(fa)(fa)(fa)放(fang)(fang)8萬(wan)元電(dian)子(zi)購(gou)書(shu)(shu)券；湛(zhan)江(jiang)分(fen)(fen)會(hui)場將(jiang)通(tong)(tong)過(guo)(guo)“嶺南(nan)書(shu)(shu)香”微信公(gong)眾號(hao)、“視(shi)聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)(fa)(fa)布”微信公(gong)眾號(hao)等平臺發(fa)(fa)(fa)放(fang)(fang)10萬(wan)元電(dian)子(zi)購(gou)書(shu)(shu)券；茂名(ming)分(fen)(fen)會(hui)場則向(xiang)當地新華書(shu)(shu)店、市圖(tu)書(shu)(shu)館(guan)及市區4家民(min)營書(shu)(shu)店的讀者發(fa)(fa)(fa)放(fang)(fang)10萬(wan)元購(gou)書(shu)(shu)券；云(yun)浮分(fen)(fen)會(hui)場將(jiang)通(tong)(tong)過(guo)(guo)“云(yun)報商城”派發(fa)(fa)(fa)電(dian)子(zi)購(gou)書(shu)(shu)券，同時派發(fa)(fa)(fa)紙質購(gou)書(shu)(shu)券，總額10萬(wan)元。

公益暖人(ren)心，形式創新助(zhu)推閱讀(du)服(fu)務多元化

書(shu)香節期(qi)間，廣州(zhou)市(shi)(shi)(shi)、深圳(zhen)市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮(chao)州(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣公共(gong)圖(tu)書(shu)館(guan)與當地(di)新華書(shu)店聯合(he)舉(ju)辦“你選(xuan)書(shu)，我買單”活動(dong)，凡持有當地(di)圖(tu)書(shu)館(guan)借閱卡的(de)廣大(da)群眾(zhong)，憑借閱卡可在當地(di)指定(ding)書(shu)店或圖(tu)書(shu)館(guan)自選(xuan)圖(tu)書(shu)進行(xing)借閱。

今年，鄉(xiang)鎮流動售(shou)書(shu)(shu)(shu)(shu)活動成為(wei)南國書(shu)(shu)(shu)(shu)香節的重點(dian)公益活動，各(ge)地分會場將在全省鄉(xiang)鎮輪流開展流動售(shou)書(shu)(shu)(shu)(shu)活動，鄉(xiang)鎮流動售(shou)書(shu)(shu)(shu)(shu)活動由各(ge)市(shi)縣(xian)新(xin)華(hua)書(shu)(shu)(shu)(shu)店具體開展，潮南購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、博羅書(shu)(shu)(shu)(shu)城、陽山(shan)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江門購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、連州(zhou)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、江南購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)、新(xin)興(xing)(xing)購(gou)(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)等(deng)數十家新(xin)華(hua)書(shu)(shu)(shu)(shu)店，將陸(lu)續舉辦流動售(shou)書(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)鎮流動售(shou)書(shu)(shu)(shu)(shu)車(che)”開到(dao)偏遠鄉(xiang)鎮，滿(man)足農村(cun)群眾(zhong)精(jing)神文化(hua)需(xu)求，助力鄉(xiang)村(cun)文化(hua)振興(xing)(xing)。

防控不放松，守好成果營造安全參展環境