2021南國書(shu)香(xiang)(xiang)節于8月20-30日舉(ju)辦。在(zai)常(chang)態(tai)化(hua)(hua)(hua)疫情防控下，本(ben)屆南國書(shu)香(xiang)(xiang)節采(cai)用“線上(shang)線下結合(he)、全省(sheng)(sheng)各級聯動、分(fen)散同期辦展(zhan)”的形式開展(zhan)，全省(sheng)(sheng)范圍內(nei)設(she)立的321個(ge)分(fen)會場將同頻共振，聯袂唱響閱讀協奏曲——超20萬種參展(zhan)圖書(shu)線上(shang)線下同步展(zhan)示，200多名(ming)文化(hua)(hua)(hua)名(ming)家或踏足南粵，或做客云端(duan)，464場次文化(hua)(hua)(hua)活(huo)動潤澤嶺南，一(yi)場大眾化(hua)(hua)(hua)、多元化(hua)(hua)(hua)、立體化(hua)(hua)(hua)的文化(hua)(hua)(hua)盛宴(yan)將在(zai)八月盛夏掀起滿城書(shu)香(xiang)(xiang)。

聚(ju)焦新時代，透過出(chu)版(ban)看百年輝(hui)煌成就

今(jin)年是中國(guo)共產黨成立100周年，也是我(wo)國(guo)進(jin)入“十四(si)五”規劃、乘勢而上(shang)開啟全面(mian)建設社會(hui)主義現(xian)代化國(guo)家新征(zheng)程、向(xiang)第二個(ge)百年奮斗目標進(jin)軍的開局之年。

2021南國書香節以(yi)“閱讀(du)點(dian)(dian)亮前行的路”為(wei)年度口號，匯(hui)集(ji)主題(ti)(ti)出(chu)版(ban)重點(dian)(dian)出(chu)版(ban)物(wu)，在全省范圍內集(ji)中(zhong)(zhong)展示展銷(xiao)習近平新時代中(zhong)(zhong)國特(te)色(se)社(she)會(hui)主義(yi)思想出(chu)版(ban)成(cheng)(cheng)果，重點(dian)(dian)展示黨史(shi)、新中(zhong)(zhong)國史(shi)、改革(ge)(ge)開放史(shi)、社(she)會(hui)主義(yi)發展史(shi)等主題(ti)(ti)出(chu)版(ban)物(wu)，展示弘揚(yang)民族精神、歌頌改革(ge)(ge)成(cheng)(cheng)果、宣傳典(dian)型事跡(ji)的優秀作品，為(wei)廣(guang)大群(qun)眾呈現有高(gao)度、有深度的主題(ti)(ti)佳(jia)作。

全省分會場(chang)同步(bu)設立“主(zhu)題(ti)出版物(wu)(wu)專柜”，開啟線下(xia)聯展(zhan)，筑(zhu)成百店百部紅(hong)色經典圖(tu)書獻(xian)禮(li)方(fang)陣，集中展(zhan)示(shi)展(zhan)銷《習近平談治國理政》《中國共(gong)(gong)產黨簡史》《新(xin)征程面對面》等重(zhong)大(da)主(zhu)題(ti)出版物(wu)(wu)和(he)黨史學(xue)習教育讀物(wu)(wu)，全面展(zhan)示(shi)進入(ru)新(xin)時(shi)代黨和(he)國家各(ge)項(xiang)事業取得的歷史性(xing)成就(jiu)(jiu)、發生的歷史性(xing)變革，回顧百年歷程，展(zhan)現(xian)輝煌(huang)成就(jiu)(jiu)，引發廣大(da)群眾共(gong)(gong)鳴。

同時(shi)，各分會(hui)場集中開展(zhan)主題出版物首發(fa)儀(yi)式、“紅(hong)色(se)文化輕騎兵”、“重溫紅(hong)色(se)記憶”等紅(hong)色(se)題材閱(yue)讀互(hu)動(dong)活動(dong)。

吹響集結(jie)號(hao)，全省321個分會場聯展聯動

本屆南國書香節進一步深耕全民閱(yue)讀(du)，厚植文化(hua)根基，著力拓寬全民參展的幅度(du)、延伸全民觀展的廣(guang)度(du)、加大全民優惠(hui)的力度(du)、掀起全民閱(yue)讀(du)的熱度(du)，立(li)足“挖(wa)掘地方(fang)優勢(shi)、辦出地方(fang)特色”，在全省設置321個分(fen)會場。

各分會場統一(yi)標識、統一(yi)宣傳(chuan)、統一(yi)折扣、統一(yi)氛圍，編織成(cheng)一(yi)張廣泛的、立體(ti)的全民閱(yue)讀服務網，共同吹響(xiang)“2021南國書香節”集結號(hao)。

全(quan)(quan)省分會(hui)場分布均衡，全(quan)(quan)面覆蓋市、區（縣），讓廣大群(qun)眾實(shi)現零距(ju)離參(can)展。展覽(lan)不僅注重主(zhu)題聚焦(jiao)，思想引(yin)領(ling)，也注重大眾閱讀，活動互(hu)動，只要廣大群(qun)眾走進書店，走進圖書館，就可以近距(ju)離參(can)與書香節豐富的閱讀活動。

全省各(ge)地分會場以新華書(shu)(shu)店、特(te)色書(shu)(shu)店為閱讀發散點，同(tong)步設(she)置“書(shu)(shu)香(xiang)優(you)選(xuan)”精品出(chu)版(ban)物(wu)專(zhuan)柜(ju)、廣(guang)東優(you)秀出(chu)版(ban)物(wu)專(zhuan)柜(ju)、中國出(chu)版(ban)集團優(you)秀出(chu)版(ban)物(wu)專(zhuan)柜(ju)，精選(xuan)一批大(da)眾精品、暢銷經典、嶺南文(wen)化、地方特(te)色讀物(wu)，為廣(guang)大(da)群眾提供(gong)閱讀指南。

書(shu)店廣泛聯結各行(xing)各業，通過閱讀(du)活(huo)動串聯起機關、學校、社(she)區(qu)、企業，從(cong)而調動全省各地廣大群眾參與的積極性。

閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)融合(he)本地特色(se)(se)：廣(guang)(guang)(guang)州市(shi)(shi)(shi)(shi)(shi)(shi)推出(chu)“聲(sheng)入人(ren)心，紅(hong)動(dong)(dong)廣(guang)(guang)(guang)州”——尋找(zhao)廣(guang)(guang)(guang)州最美“悅”讀(du)之聲(sheng)紅(hong)色(se)(se)經(jing)(jing)典作品誦(song)讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)映百年偉(wei)業”黨(dang)史學習教育主題展(zhan)；汕頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)中(zhong)的(de)鄉村變遷(qian)”圖書(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)與遠方”基層文(wen)化巡(xun)回展(zhan)；河(he)源(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)盲人(ren)聽書(shu)(shu)、聾啞人(ren)視聽閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)；梅州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“南粵(yue)沃土(tu)鑄偉(wei)業——中(zhong)國(guo)共產黨(dang)在廣(guang)(guang)(guang)東”圖片展(zhan)；惠州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心，傳承薪火(huo)”主題閱(yue)(yue)讀(du)活(huo)(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)《熱土(tu)地上的(de)紅(hong)飄帶(dai)》新(xin)書(shu)(shu)分享會；中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)第三(san)屆(jie)中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)經(jing)(jing)典誦(song)讀(du)活(huo)(huo)動(dong)(dong)線下決賽；江門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)史、僑(qiao)史故(gu)事分享會和僑(qiao)鄉特色(se)(se)文(wen)化展(zhan)示活(huo)(huo)動(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)(se)主題紀錄片展(zhan)播活(huo)(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“唐(tang)詩(shi)氣度(du)與民(min)族自信(xin)”“儒(ru)家(jia)修身(shen)”等主題文(wen)化講(jiang)堂；茂名市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)暖山區”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)；肇(zhao)慶(qing)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一(yi)先”表(biao)彰大(da)會肇(zhao)慶(qing)代表(biao)閱(yue)(yue)讀(du)分享會；清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)明家(jia)風”書(shu)(shu)法巡(xun)展(zhan)；潮(chao)州市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州黨(dang)史印記(ji)檔案(an)圖片展(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)家(jia)國(guo)情”讀(du)書(shu)(shu)主題晚會；云(yun)浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)鄉村”公益贈書(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書(shu)展(zhan)，線上線下活動有(you)機融合

隨著閱讀方(fang)式多(duo)樣化，南(nan)國書香節進一(yi)步加(jia)強線(xian)(xian)上(shang)線(xian)(xian)下融(rong)合(he)，搭建“南(nan)國書香節云平(ping)臺”，將線(xian)(xian)上(shang)展示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活(huo)動(dong)、線(xian)(xian)上(shang)公(gong)益和線(xian)(xian)下活(huo)動(dong)有機融(rong)合(he)。廣大群眾不僅可以(yi)到分會場線(xian)(xian)下參(can)展，也可以(yi)通(tong)過南(nan)國書香節小程序、羊城書展小程序，在云端(duan)同享優惠購書、參(can)與閱讀活(huo)動(dong)。

主(zhu)題出(chu)版(ban)物展(zhan)銷(xiao)、“書(shu)(shu)香優選(xuan)”精(jing)品出(chu)版(ban)物展(zhan)銷(xiao)、廣東優秀出(chu)版(ban)物展(zhan)銷(xiao)、中國(guo)出(chu)版(ban)集團優秀出(chu)版(ban)物展(zhan)銷(xiao)將(jiang)在“南國(guo)書(shu)(shu)香節(jie)”小程(cheng)序同步(bu)上(shang)(shang)線(xian)，全省分會場(chang)同步(bu)開設線(xian)上(shang)(shang)購書(shu)(shu)平臺，重點依托“新華通(tong)讀”小程(cheng)序，供全省廣大群(qun)眾在線(xian)購書(shu)(shu)；同時，數十場(chang)新書(shu)(shu)分享會、論(lun)壇沙龍、閱(yue)讀活動將(jiang)進行線(xian)上(shang)(shang)直(zhi)播，并通(tong)過南國(guo)書(shu)(shu)香節(jie)小程(cheng)序全面(mian)發布，讓廣大群(qun)眾打破距離(li)界限，實現線(xian)上(shang)(shang)參展(zhan)。

今年南國(guo)書香節開(kai)啟云(yun)互(hu)動(dong)，打造“小書房(fang)，大(da)世界”云(yun)平臺，百(bai)位名人(ren)作(zuo)家(jia)走進自(zi)己的(de)(de)書房(fang)或(huo)特(te)色(se)書店(dian)，通(tong)過云(yun)互(hu)動(dong)，向(xiang)廣大(da)群眾(zhong)推(tui)(tui)薦好書，共同參與(yu)書香節。來自(zi)廣東本土(tu)的(de)(de)近(jin)百(bai)名文化名人(ren)、專家(jia)學者、作(zuo)家(jia)、閱讀推(tui)(tui)廣人(ren)將下(xia)沉(chen)到全省分會(hui)場開(kai)展活動(dong)，通(tong)過講(jiang)座、對談、沙龍、簽售等形(xing)式(shi)，圍(wei)繞紅色(se)題材、嶺南文化、親子教(jiao)育(yu)、生活方式(shi)等內容，深入書店(dian)一線，與(yu)廣大(da)群眾(zhong)面(mian)對面(mian)交流。

優惠遍基層，多措并舉提高惠民滲透力

今年南(nan)國書(shu)(shu)香(xiang)節(jie)繼續(xu)發揮“全(quan)民(min)閱(yue)讀主(zhu)陣地(di)”作用，向全(quan)省(sheng)廣大群眾推(tui)出便民(min)惠民(min)舉(ju)措，通過文化(hua)惠民(min)助推(tui)全(quan)民(min)閱(yue)讀。全(quan)省(sheng)分(fen)會(hui)場(chang)同步推(tui)出全(quan)場(chang)圖書(shu)(shu)八折優(you)惠，“書(shu)(shu)香(xiang)之夜”專場(chang)圖書(shu)(shu)限時(shi)七折優(you)惠。

全省各地分會(hui)場推出(chu)多項(xiang)惠(hui)(hui)(hui)(hui)(hui)民活(huo)動(dong)。在廣(guang)(guang)州(zhou)分會(hui)場，讀(du)(du)(du)者到指定(ding)書(shu)(shu)(shu)店(dian)(dian)(dian)（四閱書(shu)(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四閱書(shu)(shu)(shu)店(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)、楠楓書(shu)(shu)(shu)院、新塘書(shu)(shu)(shu)城(cheng)、江高書(shu)(shu)(shu)城(cheng)、北京路教材書(shu)(shu)(shu)店(dian)(dian)(dian)、吾悅(yue)青年文化空(kong)間）購書(shu)(shu)(shu)，除享受(shou)8折優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)以外，還可疊加享受(shou)工銀(yin)專項(xiang)優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)。讀(du)(du)(du)者使用(yong)工銀(yin)e生活(huo)APP掃碼支付（需(xu)綁定(ding)廣(guang)(guang)州(zhou)地區工銀(yin)信用(yong)卡），可享5折優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)，最高單筆優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)金額(e)可達50元(yuan)。活(huo)動(dong)期間每位(wei)讀(du)(du)(du)者可享受(shou)2次優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)，優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)名額(e)有(you)限，先到先得。在“羊城(cheng)書(shu)(shu)(shu)展”小程序，將(jiang)上(shang)線“清(qing)空(kong)100位(wei)讀(du)(du)(du)者購物車(che)”活(huo)動(dong)，連(lian)續10天隨機抽取(qu)10位(wei)提(ti)供(gong)限額(e)500元(yuan)范(fan)圍內(nei)清(qing)空(kong)購物車(che)的(de)免單福(fu)利，實實在在優(you)(you)(you)惠(hui)(hui)(hui)(hui)(hui)于民。

在(zai)中山分(fen)(fen)會場，“中山書(shu)(shu)(shu)展”云平臺(tai)將發(fa)放15萬(wan)電子(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)；江門分(fen)(fen)會場則通(tong)過(guo)“文(wen)化惠(hui)民，云上共享”黨史(shi)答題(ti)抽獎小程序發(fa)放8萬(wan)元電子(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)；湛(zhan)江分(fen)(fen)會場將通(tong)過(guo)“嶺(ling)南書(shu)(shu)(shu)香(xiang)”微信公(gong)眾號、“視聽湛(zhan)江”APP、“湛(zhan)江發(fa)布”微信公(gong)眾號等平臺(tai)發(fa)放10萬(wan)元電子(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)；茂名分(fen)(fen)會場則向當地新華書(shu)(shu)(shu)店(dian)、市(shi)圖書(shu)(shu)(shu)館及市(shi)區4家民營書(shu)(shu)(shu)店(dian)的讀者發(fa)放10萬(wan)元購(gou)書(shu)(shu)(shu)券(quan)；云浮分(fen)(fen)會場將通(tong)過(guo)“云報商城(cheng)”派發(fa)電子(zi)(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)，同時派發(fa)紙質購(gou)書(shu)(shu)(shu)券(quan)，總額10萬(wan)元。

公益暖人心(xin)，形式創新助推閱(yue)讀(du)服務多元化

書香(xiang)節(jie)期(qi)間，廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)、縣(xian)公共圖書館(guan)與(yu)當地(di)新華(hua)書店(dian)(dian)聯合舉辦“你選(xuan)書，我(wo)買單”活(huo)動，凡(fan)持有當地(di)圖書館(guan)借閱卡(ka)的(de)廣(guang)大群眾，憑借閱卡(ka)可在當地(di)指定(ding)書店(dian)(dian)或圖書館(guan)自選(xuan)圖書進(jin)行借閱。

今年，鄉(xiang)鎮流(liu)動(dong)(dong)售(shou)書(shu)活(huo)動(dong)(dong)成為南(nan)國書(shu)香(xiang)節的重點(dian)公益活(huo)動(dong)(dong)，各地(di)分會場將在全省鄉(xiang)鎮輪流(liu)開(kai)展流(liu)動(dong)(dong)售(shou)書(shu)活(huo)動(dong)(dong)，鄉(xiang)鎮流(liu)動(dong)(dong)售(shou)書(shu)活(huo)動(dong)(dong)由各市縣新(xin)華(hua)(hua)書(shu)店(dian)具體(ti)(ti)開(kai)展，潮南(nan)購(gou)書(shu)中心(xin)、博(bo)羅書(shu)城、陽山購(gou)書(shu)中心(xin)、江(jiang)門購(gou)書(shu)中心(xin)、連州(zhou)購(gou)書(shu)中心(xin)、江(jiang)南(nan)購(gou)書(shu)中心(xin)、新(xin)興(xing)購(gou)書(shu)中心(xin)等數十家新(xin)華(hua)(hua)書(shu)店(dian)，將陸續(xu)舉辦(ban)流(liu)動(dong)(dong)售(shou)書(shu)，把(ba)“鄉(xiang)鎮流(liu)動(dong)(dong)售(shou)書(shu)車”開(kai)到偏(pian)遠鄉(xiang)鎮，滿足農村(cun)群眾精神(shen)文(wen)化需求，助力鄉(xiang)村(cun)文(wen)化振興(xing)。

防控不放松，守好成果營(ying)造安全參展環境