2021南國書(shu)香節于8月20-30日舉辦。在(zai)常(chang)態(tai)化(hua)(hua)疫情(qing)防控下(xia)，本屆(jie)南國書(shu)香節采用“線(xian)上(shang)線(xian)下(xia)結(jie)合、全省各(ge)級聯動、分散(san)同(tong)期辦展(zhan)”的形式開展(zhan)，全省范圍內設立(li)的321個分會(hui)場將同(tong)頻共振，聯袂唱響閱讀(du)協奏(zou)曲——超20萬種參展(zhan)圖(tu)書(shu)線(xian)上(shang)線(xian)下(xia)同(tong)步(bu)展(zhan)示，200多名(ming)文(wen)(wen)化(hua)(hua)名(ming)家或(huo)踏足南粵，或(huo)做客云端(duan)，464場次文(wen)(wen)化(hua)(hua)活動潤澤嶺(ling)南，一場大眾(zhong)化(hua)(hua)、多元化(hua)(hua)、立(li)體(ti)化(hua)(hua)的文(wen)(wen)化(hua)(hua)盛宴(yan)將在(zai)八月盛夏掀起滿城書(shu)香。

聚焦(jiao)新時(shi)代(dai)，透過出版看百年輝煌(huang)成就

今年(nian)是中(zhong)國(guo)共產黨成(cheng)立100周年(nian)，也是我(wo)國(guo)進(jin)入“十(shi)四五”規劃、乘(cheng)勢而上開(kai)啟全面建(jian)設(she)社會主義現代化國(guo)家新征(zheng)程、向第二個百年(nian)奮斗(dou)目標進(jin)軍的開(kai)局之年(nian)。

2021南國書香節以“閱讀點亮前行的(de)(de)路”為(wei)年度(du)口(kou)號，匯集主(zhu)題出版(ban)重點出版(ban)物(wu)，在全(quan)省范(fan)圍內集中(zhong)展(zhan)示(shi)(shi)展(zhan)銷習(xi)近平新時(shi)代中(zhong)國特色社(she)(she)會(hui)主(zhu)義(yi)思想(xiang)出版(ban)成果，重點展(zhan)示(shi)(shi)黨史、新中(zhong)國史、改革開放(fang)史、社(she)(she)會(hui)主(zhu)義(yi)發展(zhan)史等主(zhu)題出版(ban)物(wu)，展(zhan)示(shi)(shi)弘(hong)揚(yang)民族精神、歌頌(song)改革成果、宣傳典型(xing)事(shi)跡的(de)(de)優秀(xiu)作(zuo)品，為(wei)廣大(da)群眾呈(cheng)現有高度(du)、有深度(du)的(de)(de)主(zhu)題佳(jia)作(zuo)。

全省(sheng)分會(hui)場同步設立“主題(ti)出版物(wu)專柜”，開啟(qi)線下(xia)聯展(zhan)，筑成百(bai)店百(bai)部(bu)紅(hong)色經典圖書獻禮(li)方陣，集中(zhong)展(zhan)示展(zhan)銷《習近平談治國理政》《中(zhong)國共產黨簡史(shi)》《新(xin)征程面(mian)對面(mian)》等重大(da)(da)主題(ti)出版物(wu)和(he)(he)黨史(shi)學習教育讀物(wu)，全面(mian)展(zhan)示進入新(xin)時代黨和(he)(he)國家各項事(shi)業取得的歷(li)史(shi)性(xing)成就、發(fa)生的歷(li)史(shi)性(xing)變革，回顧百(bai)年歷(li)程，展(zhan)現輝煌成就，引發(fa)廣大(da)(da)群眾共鳴。

同時，各分會場集中開展主題出版物首發(fa)儀式(shi)、“紅(hong)色(se)(se)文化(hua)輕騎兵(bing)”、“重溫紅(hong)色(se)(se)記憶”等紅(hong)色(se)(se)題材閱讀互(hu)動(dong)活動(dong)。

吹響集結號，全省(sheng)321個分會場(chang)聯展聯動

本屆南國書香節進一步深耕(geng)全民(min)(min)(min)閱讀，厚植文(wen)化(hua)根基，著(zhu)力拓寬全民(min)(min)(min)參展(zhan)的(de)幅度(du)、延伸全民(min)(min)(min)觀展(zhan)的(de)廣度(du)、加大全民(min)(min)(min)優惠的(de)力度(du)、掀(xian)起全民(min)(min)(min)閱讀的(de)熱(re)度(du)，立足“挖(wa)掘地方(fang)優勢、辦出(chu)地方(fang)特色”，在全省(sheng)設置321個(ge)分會場。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折(zhe)扣(kou)、統(tong)一(yi)氛(fen)圍，編織成一(yi)張廣泛的、立體(ti)的全(quan)民閱讀服務網，共同吹(chui)響(xiang)“2021南(nan)國書香節”集結號。

全(quan)省(sheng)分(fen)會(hui)場分(fen)布均(jun)衡，全(quan)面覆蓋市、區（縣），讓廣大群(qun)眾實現零距離參展。展覽不僅(jin)注重(zhong)主(zhu)題聚焦，思想引(yin)領，也注重(zhong)大眾閱讀(du)，活動互(hu)動，只要廣大群(qun)眾走進書(shu)(shu)店，走進圖書(shu)(shu)館，就可以近距離參與書(shu)(shu)香節豐富的閱讀(du)活動。

全(quan)省各(ge)地分(fen)會場(chang)以新(xin)華(hua)書店、特(te)色書店為(wei)閱讀發散(san)點，同步設置“書香優(you)選”精品(pin)出(chu)版(ban)(ban)物專(zhuan)柜(ju)、廣東優(you)秀出(chu)版(ban)(ban)物專(zhuan)柜(ju)、中國出(chu)版(ban)(ban)集團(tuan)優(you)秀出(chu)版(ban)(ban)物專(zhuan)柜(ju)，精選一批大(da)眾精品(pin)、暢銷經典(dian)、嶺南(nan)文化(hua)、地方特(te)色讀物，為(wei)廣大(da)群眾提供閱讀指南(nan)。

書店廣泛聯(lian)結各(ge)行各(ge)業(ye)，通過閱讀活動(dong)串聯(lian)起(qi)機關、學校(xiao)、社區、企業(ye)，從而調(diao)動(dong)全省(sheng)各(ge)地廣大群(qun)眾(zhong)參與的積(ji)極性(xing)。

閱(yue)(yue)讀(du)(du)活(huo)動(dong)融合本(ben)地(di)特(te)(te)色：廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)推出“聲入人心(xin)(xin)(xin)，紅動(dong)廣(guang)州(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)最美“悅(yue)”讀(du)(du)之聲紅色經典作品誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)映(ying)百年偉業(ye)”黨史(shi)學習教育(yu)主題展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)中的鄉村變遷”圖書(shu)展(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)(yue)途(tu)，書(shu)與(yu)遠(yuan)方”基層(ceng)文(wen)(wen)化(hua)(hua)巡回展(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲(mang)人聽書(shu)、聾啞(ya)人視聽閱(yue)(yue)讀(du)(du)活(huo)動(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中國(guo)共產(chan)黨在廣(guang)東”圖片(pian)(pian)展(zhan)(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心(xin)(xin)(xin)，傳承薪(xin)火”主題閱(yue)(yue)讀(du)(du)活(huo)動(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地(di)上的紅飄帶》新書(shu)分(fen)享(xiang)會(hui)；中山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中山(shan)市(shi)(shi)(shi)(shi)經典誦讀(du)(du)活(huo)動(dong)線下決賽；江(jiang)門(men)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨史(shi)、僑(qiao)史(shi)故事分(fen)享(xiang)會(hui)和僑(qiao)鄉特(te)(te)色文(wen)(wen)化(hua)(hua)展(zhan)(zhan)示活(huo)動(dong)；陽江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅色主題紀錄片(pian)(pian)展(zhan)(zhan)播活(huo)動(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣(qi)度與(yu)民族自信”“儒家(jia)修身”等主題文(wen)(wen)化(hua)(hua)講堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香暖山(shan)區”捐書(shu)活(huo)動(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全(quan)國(guo)“兩優一(yi)先”表彰(zhang)大會(hui)肇慶(qing)代表閱(yue)(yue)讀(du)(du)分(fen)享(xiang)會(hui)；清遠(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)法巡展(zhan)(zhan)；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心(xin)(xin)(xin)向黨”潮州(zhou)(zhou)黨史(shi)印記檔(dang)案圖片(pian)(pian)展(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香家(jia)國(guo)情”讀(du)(du)書(shu)主題晚會(hui)；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)香鄉村”公益贈書(shu)活(huo)動(dong)。

立(li)面觀書展(zhan)，線(xian)上線(xian)下(xia)活動有機(ji)融合

隨著(zhu)閱讀方式多樣化，南國書(shu)香(xiang)節進(jin)一步(bu)加強(qiang)線(xian)(xian)(xian)(xian)上線(xian)(xian)(xian)(xian)下融合，搭建“南國書(shu)香(xiang)節云(yun)平臺”，將線(xian)(xian)(xian)(xian)上展(zhan)示、線(xian)(xian)(xian)(xian)上銷售、線(xian)(xian)(xian)(xian)上活動(dong)、線(xian)(xian)(xian)(xian)上公益和(he)線(xian)(xian)(xian)(xian)下活動(dong)有機融合。廣(guang)大群眾不僅可以(yi)到分會場線(xian)(xian)(xian)(xian)下參(can)展(zhan)，也可以(yi)通過南國書(shu)香(xiang)節小程序(xu)、羊城書(shu)展(zhan)小程序(xu)，在云(yun)端(duan)同(tong)享(xiang)優惠購書(shu)、參(can)與閱讀活動(dong)。

主題出版(ban)物展銷(xiao)(xiao)、“書香(xiang)優(you)(you)選(xuan)”精品出版(ban)物展銷(xiao)(xiao)、廣東優(you)(you)秀出版(ban)物展銷(xiao)(xiao)、中國(guo)(guo)出版(ban)集團優(you)(you)秀出版(ban)物展銷(xiao)(xiao)將在“南國(guo)(guo)書香(xiang)節”小(xiao)程(cheng)(cheng)序同步上(shang)線，全省分(fen)(fen)會場(chang)同步開設線上(shang)購書平臺(tai)，重點(dian)依托(tuo)“新華通(tong)讀”小(xiao)程(cheng)(cheng)序，供全省廣大(da)群眾在線購書；同時，數十場(chang)新書分(fen)(fen)享會、論(lun)壇(tan)沙龍、閱讀活動將進行線上(shang)直播，并通(tong)過南國(guo)(guo)書香(xiang)節小(xiao)程(cheng)(cheng)序全面發布，讓廣大(da)群眾打(da)破距離界限，實現線上(shang)參展。

今(jin)年南(nan)國書香(xiang)節開啟云互動(dong)(dong)，打造“小書房，大世界”云平臺(tai)，百位名人作家(jia)走進自(zi)己的書房或(huo)特色書店，通(tong)過云互動(dong)(dong)，向(xiang)廣大群眾(zhong)推薦好書，共同參與書香(xiang)節。來(lai)自(zi)廣東本土(tu)的近百名文化名人、專家(jia)學者、作家(jia)、閱讀推廣人將下(xia)沉到全省分會場開展活動(dong)(dong)，通(tong)過講座、對談(tan)、沙龍、簽(qian)售等形式，圍繞(rao)紅色題材(cai)、嶺(ling)南(nan)文化、親子教育、生活方式等內容，深入書店一線，與廣大群眾(zhong)面對面交(jiao)流。

優惠(hui)遍(bian)基層，多措(cuo)并舉提高惠(hui)民滲透力

今年南國書香節繼(ji)續發(fa)揮“全民(min)(min)閱讀主陣地”作用，向全省(sheng)廣(guang)大群眾推(tui)出(chu)便民(min)(min)惠民(min)(min)舉措(cuo)，通過文化惠民(min)(min)助推(tui)全民(min)(min)閱讀。全省(sheng)分會場(chang)同步推(tui)出(chu)全場(chang)圖書八折優惠，“書香之夜”專場(chang)圖書限時七折優惠。

全省各地分會場推出多項惠(hui)(hui)(hui)民活動。在廣(guang)州(zhou)分會場，讀者到(dao)指(zhi)定書(shu)(shu)店(dian)（四閱書(shu)(shu)店(dian)·東湖店(dian)、四閱書(shu)(shu)店(dian)·琶洲店(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城(cheng)(cheng)、江高(gao)書(shu)(shu)城(cheng)(cheng)、北京路教材書(shu)(shu)店(dian)、吾悅青年文化空(kong)間）購(gou)(gou)書(shu)(shu)，除享(xiang)受8折優(you)惠(hui)(hui)(hui)以外(wai)，還可(ke)疊加享(xiang)受工(gong)銀(yin)專項優(you)惠(hui)(hui)(hui)。讀者使用工(gong)銀(yin)e生(sheng)活APP掃碼支付（需綁定廣(guang)州(zhou)地區工(gong)銀(yin)信用卡(ka)），可(ke)享(xiang)5折優(you)惠(hui)(hui)(hui)，最高(gao)單筆優(you)惠(hui)(hui)(hui)金額可(ke)達50元。活動期(qi)間每(mei)位讀者可(ke)享(xiang)受2次(ci)優(you)惠(hui)(hui)(hui)，優(you)惠(hui)(hui)(hui)名額有(you)限，先(xian)到(dao)先(xian)得(de)。在“羊城(cheng)(cheng)書(shu)(shu)展(zhan)”小程序，將上線“清空(kong)100位讀者購(gou)(gou)物車”活動，連續10天隨(sui)機(ji)抽取10位提供限額500元范圍內清空(kong)購(gou)(gou)物車的免單福利，實(shi)(shi)實(shi)(shi)在在優(you)惠(hui)(hui)(hui)于民。

在中(zhong)山分(fen)會(hui)(hui)場(chang)(chang)，“中(zhong)山書(shu)(shu)(shu)(shu)展”云平臺(tai)將(jiang)(jiang)發(fa)放(fang)(fang)15萬(wan)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；江門分(fen)會(hui)(hui)場(chang)(chang)則通(tong)過(guo)“文化惠民，云上共享”黨史答(da)題抽獎小程序發(fa)放(fang)(fang)8萬(wan)元電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；湛江分(fen)會(hui)(hui)場(chang)(chang)將(jiang)(jiang)通(tong)過(guo)“嶺南書(shu)(shu)(shu)(shu)香(xiang)”微信(xin)公眾號(hao)、“視聽湛江”APP、“湛江發(fa)布”微信(xin)公眾號(hao)等(deng)平臺(tai)發(fa)放(fang)(fang)10萬(wan)元電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；茂名分(fen)會(hui)(hui)場(chang)(chang)則向(xiang)當(dang)地(di)新華書(shu)(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)(shu)館(guan)及市區4家民營書(shu)(shu)(shu)(shu)店的讀(du)者發(fa)放(fang)(fang)10萬(wan)元購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)；云浮(fu)分(fen)會(hui)(hui)場(chang)(chang)將(jiang)(jiang)通(tong)過(guo)“云報(bao)商城”派發(fa)電(dian)子(zi)購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，同時派發(fa)紙(zhi)質購書(shu)(shu)(shu)(shu)券(quan)(quan)(quan)，總額10萬(wan)元。

公益(yi)暖(nuan)人心，形式創新(xin)助(zhu)推閱讀服務多元化

書(shu)香節期間，廣(guang)州市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)、惠州市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)(shi)、肇慶(qing)市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共(gong)圖(tu)書(shu)館(guan)與當地新華書(shu)店(dian)(dian)聯(lian)合舉(ju)辦“你選書(shu)，我買單”活動，凡持有當地圖(tu)書(shu)館(guan)借(jie)閱卡的廣(guang)大群(qun)眾(zhong)，憑借(jie)閱卡可在(zai)當地指(zhi)定書(shu)店(dian)(dian)或圖(tu)書(shu)館(guan)自(zi)選圖(tu)書(shu)進行借(jie)閱。

今(jin)年，鄉鎮流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)成為南國書(shu)(shu)(shu)(shu)香節的重點公益(yi)活動(dong)(dong)(dong)，各(ge)地(di)分會(hui)場將在全省鄉鎮輪流(liu)(liu)開(kai)(kai)展流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)，鄉鎮流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)由各(ge)市縣新(xin)華書(shu)(shu)(shu)(shu)店具(ju)體(ti)開(kai)(kai)展，潮南購書(shu)(shu)(shu)(shu)中心(xin)、博羅書(shu)(shu)(shu)(shu)城(cheng)、陽(yang)山購書(shu)(shu)(shu)(shu)中心(xin)、江(jiang)(jiang)門購書(shu)(shu)(shu)(shu)中心(xin)、連州購書(shu)(shu)(shu)(shu)中心(xin)、江(jiang)(jiang)南購書(shu)(shu)(shu)(shu)中心(xin)、新(xin)興購書(shu)(shu)(shu)(shu)中心(xin)等數十家新(xin)華書(shu)(shu)(shu)(shu)店，將陸續舉辦(ban)流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)，把“鄉鎮流(liu)(liu)動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)(shu)車(che)”開(kai)(kai)到偏遠鄉鎮，滿(man)足農村群眾精(jing)神(shen)文化需求，助力鄉村文化振興。

防控不放松，守好(hao)成(cheng)果營(ying)造安(an)全參展環境