2021南國書(shu)(shu)香節(jie)于8月20-30日舉辦(ban)。在常(chang)態化(hua)(hua)疫情(qing)防控下，本(ben)屆南國書(shu)(shu)香節(jie)采用“線上(shang)線下結合、全省各(ge)級聯(lian)動、分(fen)散同(tong)期辦(ban)展(zhan)”的形(xing)式(shi)開(kai)展(zhan)，全省范圍內設立的321個分(fen)會場(chang)將同(tong)頻共振，聯(lian)袂唱響(xiang)閱讀協奏曲——超(chao)20萬種參展(zhan)圖書(shu)(shu)線上(shang)線下同(tong)步展(zhan)示，200多名(ming)文化(hua)(hua)名(ming)家或(huo)(huo)踏足南粵，或(huo)(huo)做客云端，464場(chang)次文化(hua)(hua)活動潤澤嶺(ling)南，一(yi)場(chang)大眾化(hua)(hua)、多元化(hua)(hua)、立體(ti)化(hua)(hua)的文化(hua)(hua)盛宴將在八(ba)月盛夏掀起(qi)滿城書(shu)(shu)香。

聚焦新(xin)時代，透過出版看百年輝煌成(cheng)就

今年是(shi)中國(guo)共(gong)產黨成立100周(zhou)年，也是(shi)我(wo)國(guo)進入(ru)“十(shi)四(si)五”規(gui)劃、乘(cheng)勢而上開啟(qi)全(quan)面建設社會主義現代化國(guo)家新征程、向第二個百年奮斗目標(biao)進軍的開局(ju)之年。

2021南國(guo)書香節以“閱讀點(dian)亮前行的路(lu)”為(wei)年度(du)(du)口(kou)號，匯集主(zhu)(zhu)(zhu)題(ti)(ti)出版(ban)(ban)重點(dian)出版(ban)(ban)物，在全(quan)省范圍內集中(zhong)展(zhan)示(shi)展(zhan)銷習(xi)近平新(xin)時代中(zhong)國(guo)特色社(she)會主(zhu)(zhu)(zhu)義思想(xiang)出版(ban)(ban)成(cheng)果，重點(dian)展(zhan)示(shi)黨史(shi)、新(xin)中(zhong)國(guo)史(shi)、改(gai)革開放史(shi)、社(she)會主(zhu)(zhu)(zhu)義發展(zhan)史(shi)等(deng)主(zhu)(zhu)(zhu)題(ti)(ti)出版(ban)(ban)物，展(zhan)示(shi)弘揚民族精神、歌頌改(gai)革成(cheng)果、宣傳典型事(shi)跡的優秀(xiu)作品(pin)，為(wei)廣(guang)大群眾呈現有高度(du)(du)、有深度(du)(du)的主(zhu)(zhu)(zhu)題(ti)(ti)佳作。

全省分會場同步設立“主(zhu)題(ti)出版物專(zhuan)柜”，開啟線下聯展，筑(zhu)成百(bai)店百(bai)部紅(hong)色(se)經典圖書獻禮方陣，集中展示(shi)展銷《習近平談治國理(li)政(zheng)》《中國共產黨(dang)簡史》《新(xin)征程面對面》等重(zhong)大(da)主(zhu)題(ti)出版物和黨(dang)史學(xue)習教育讀物，全面展示(shi)進入新(xin)時代(dai)黨(dang)和國家(jia)各(ge)項事業取得的歷(li)史性成就、發生的歷(li)史性變革，回顧百(bai)年歷(li)程，展現(xian)輝煌成就，引發廣大(da)群眾共鳴。

同時(shi)，各(ge)分會場集中開(kai)展主(zhu)題出版物首(shou)發(fa)儀(yi)式、“紅色文(wen)化輕騎兵”、“重溫(wen)紅色記(ji)憶”等紅色題材閱(yue)讀互動活動。

吹響集結號，全省321個分(fen)會場聯(lian)展聯(lian)動

本屆南國(guo)書香節進一(yi)步深耕全(quan)(quan)(quan)民閱讀，厚植文化根(gen)基，著(zhu)力拓(tuo)寬(kuan)全(quan)(quan)(quan)民參展的(de)幅度、延伸全(quan)(quan)(quan)民觀展的(de)廣度、加大全(quan)(quan)(quan)民優惠(hui)的(de)力度、掀(xian)起全(quan)(quan)(quan)民閱讀的(de)熱度，立足“挖掘(jue)地(di)方優勢、辦(ban)出地(di)方特色”，在全(quan)(quan)(quan)省(sheng)設置(zhi)321個分會(hui)場。

各分會場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織成一(yi)張(zhang)廣泛(fan)的、立體(ti)(ti)的全民閱讀服(fu)務網，共同吹響“2021南國書香節”集結號。

全(quan)省分(fen)會(hui)場分(fen)布均衡，全(quan)面(mian)覆蓋市、區（縣），讓廣大群眾(zhong)實(shi)現零距離參展。展覽不僅注(zhu)(zhu)重主題聚焦，思想(xiang)引領，也注(zhu)(zhu)重大眾(zhong)閱讀(du)，活動(dong)(dong)互動(dong)(dong)，只要(yao)廣大群眾(zhong)走(zou)進書店(dian)，走(zou)進圖書館，就可以(yi)近距離參與(yu)書香節豐富的閱讀(du)活動(dong)(dong)。

全省各地分(fen)會場以(yi)新華(hua)書店、特色(se)書店為閱讀發散點，同步設置“書香優(you)選(xuan)”精品出版(ban)(ban)物(wu)(wu)專柜、廣東優(you)秀(xiu)出版(ban)(ban)物(wu)(wu)專柜、中國出版(ban)(ban)集團(tuan)優(you)秀(xiu)出版(ban)(ban)物(wu)(wu)專柜，精選(xuan)一批(pi)大(da)眾(zhong)精品、暢銷經典、嶺南(nan)文化、地方(fang)特色(se)讀物(wu)(wu)，為廣大(da)群眾(zhong)提供(gong)閱讀指南(nan)。

書店廣泛聯結各(ge)行各(ge)業，通(tong)過閱讀活(huo)動串聯起機關、學校、社區、企業，從而(er)調動全省各(ge)地(di)廣大群眾參(can)與的積極性。

閱(yue)讀活動(dong)(dong)(dong)融合本地特色：廣(guang)州(zhou)(zhou)(zhou)市(shi)推(tui)出“聲(sheng)入(ru)人心(xin)，紅動(dong)(dong)(dong)廣(guang)州(zhou)(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)(zhou)最美“悅(yue)”讀之聲(sheng)紅色經典作品誦讀；深圳(zhen)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書映百年(nian)偉業”黨史(shi)學習教育主(zhu)題(ti)(ti)展；汕頭市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書中(zhong)的(de)(de)鄉(xiang)(xiang)村(cun)(cun)變遷”圖書展；佛山(shan)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途，書與遠方”基層文(wen)化(hua)巡(xun)回展；河源(yuan)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽書、聾(long)啞人視(shi)聽閱(yue)讀活動(dong)(dong)(dong)；梅州(zhou)(zhou)(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業——中(zhong)國(guo)共產黨在廣(guang)東”圖片(pian)展；惠州(zhou)(zhou)(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初(chu)心(xin)，傳(chuan)承薪火”主(zhu)題(ti)(ti)閱(yue)讀活動(dong)(dong)(dong)；汕尾市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地上(shang)的(de)(de)紅飄帶》新書分享會(hui)(hui)(hui)(hui)；中(zhong)山(shan)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三(san)屆中(zhong)山(shan)市(shi)經典誦讀活動(dong)(dong)(dong)線下決賽；江門市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨史(shi)、僑史(shi)故事分享會(hui)(hui)(hui)(hui)和僑鄉(xiang)(xiang)特色文(wen)化(hua)展示(shi)活動(dong)(dong)(dong)；陽江市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅色主(zhu)題(ti)(ti)紀(ji)錄片(pian)展播活動(dong)(dong)(dong)；湛江市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與民族(zu)自信”“儒家修身”等主(zhu)題(ti)(ti)文(wen)化(hua)講堂；茂名市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書香暖山(shan)區”捐書活動(dong)(dong)(dong)；肇慶(qing)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國(guo)“兩(liang)優一先”表彰(zhang)大會(hui)(hui)(hui)(hui)肇慶(qing)代表閱(yue)讀分享會(hui)(hui)(hui)(hui)；清遠市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)明家風”書法巡(xun)展；潮州(zhou)(zhou)(zhou)市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心(xin)向(xiang)黨”潮州(zhou)(zhou)(zhou)黨史(shi)印(yin)記檔案圖片(pian)展；揭陽市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書香家國(guo)情(qing)”讀書主(zhu)題(ti)(ti)晚(wan)會(hui)(hui)(hui)(hui)；云(yun)浮市(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書香鄉(xiang)(xiang)村(cun)(cun)”公益贈(zeng)書活動(dong)(dong)(dong)。

立面觀書展(zhan)，線上線下活動(dong)有機(ji)融合

隨著閱讀方(fang)式多樣(yang)化(hua)，南(nan)國書香(xiang)節(jie)進一步加強(qiang)線上線下融(rong)合(he)，搭(da)建“南(nan)國書香(xiang)節(jie)云(yun)(yun)平(ping)臺(tai)”，將線上展示、線上銷售、線上活動、線上公(gong)益和線下活動有(you)機(ji)融(rong)合(he)。廣大群眾不(bu)僅可以到分(fen)會(hui)場線下參展，也可以通過南(nan)國書香(xiang)節(jie)小(xiao)程序、羊(yang)城書展小(xiao)程序，在(zai)云(yun)(yun)端同享(xiang)優(you)惠購(gou)書、參與閱讀活動。

主題(ti)出(chu)(chu)版物(wu)展銷(xiao)、“書(shu)(shu)香優(you)選”精品出(chu)(chu)版物(wu)展銷(xiao)、廣(guang)東優(you)秀出(chu)(chu)版物(wu)展銷(xiao)、中(zhong)國出(chu)(chu)版集團優(you)秀出(chu)(chu)版物(wu)展銷(xiao)將在“南國書(shu)(shu)香節”小程序同(tong)步上(shang)線(xian)(xian)，全(quan)省分會(hui)(hui)場同(tong)步開設線(xian)(xian)上(shang)購(gou)(gou)書(shu)(shu)平(ping)臺(tai)，重點(dian)依托“新華通讀(du)(du)”小程序，供全(quan)省廣(guang)大群眾(zhong)在線(xian)(xian)購(gou)(gou)書(shu)(shu)；同(tong)時，數(shu)十場新書(shu)(shu)分享會(hui)(hui)、論壇沙龍、閱讀(du)(du)活動將進行線(xian)(xian)上(shang)直播，并通過(guo)南國書(shu)(shu)香節小程序全(quan)面發(fa)布(bu)，讓(rang)廣(guang)大群眾(zhong)打破距(ju)離界限，實現線(xian)(xian)上(shang)參展。

今(jin)年南國書(shu)香(xiang)節(jie)開啟云互動，打(da)造“小書(shu)房，大(da)(da)世(shi)界”云平臺，百位(wei)名(ming)人作(zuo)家(jia)走(zou)進(jin)自(zi)己的書(shu)房或特色書(shu)店(dian)，通(tong)過云互動，向廣(guang)(guang)大(da)(da)群眾推(tui)薦(jian)好書(shu)，共(gong)同參與書(shu)香(xiang)節(jie)。來自(zi)廣(guang)(guang)東本土的近百名(ming)文化名(ming)人、專(zhuan)家(jia)學者、作(zuo)家(jia)、閱(yue)讀(du)推(tui)廣(guang)(guang)人將下沉到(dao)全省分會場(chang)開展活動，通(tong)過講座、對(dui)談(tan)、沙龍、簽售(shou)等(deng)形式，圍繞紅色題材、嶺南文化、親子教(jiao)育、生活方式等(deng)內(nei)容，深(shen)入書(shu)店(dian)一線，與廣(guang)(guang)大(da)(da)群眾面對(dui)面交(jiao)流。

優(you)惠遍基層，多措并舉提(ti)高惠民滲(shen)透力(li)

今年南國(guo)書(shu)(shu)香節(jie)繼(ji)續發(fa)揮“全(quan)(quan)民閱(yue)讀(du)主(zhu)陣地”作(zuo)用(yong)，向全(quan)(quan)省廣大群眾推(tui)出便民惠(hui)民舉措，通(tong)過(guo)文化惠(hui)民助推(tui)全(quan)(quan)民閱(yue)讀(du)。全(quan)(quan)省分會場(chang)同步推(tui)出全(quan)(quan)場(chang)圖書(shu)(shu)八折(zhe)優(you)惠(hui)，“書(shu)(shu)香之夜”專場(chang)圖書(shu)(shu)限時七折(zhe)優(you)惠(hui)。

全省(sheng)各(ge)地分會(hui)(hui)場(chang)推出多項惠(hui)民活(huo)動。在廣州分會(hui)(hui)場(chang)，讀(du)(du)者到(dao)指(zhi)定書店(dian)（四閱(yue)書店(dian)·東湖店(dian)、四閱(yue)書店(dian)·琶洲店(dian)、楠楓書院、新塘書城、江高(gao)書城、北京路教(jiao)材書店(dian)、吾悅青(qing)年(nian)文(wen)化空間(jian)）購書，除享(xiang)(xiang)受8折優(you)惠(hui)以外，還可疊(die)加(jia)享(xiang)(xiang)受工(gong)銀專項優(you)惠(hui)。讀(du)(du)者使(shi)用(yong)工(gong)銀e生活(huo)APP掃(sao)碼支付(fu)（需(xu)綁(bang)定廣州地區工(gong)銀信用(yong)卡），可享(xiang)(xiang)5折優(you)惠(hui)，最高(gao)單筆優(you)惠(hui)金額可達(da)50元。活(huo)動期間(jian)每位(wei)讀(du)(du)者可享(xiang)(xiang)受2次優(you)惠(hui)，優(you)惠(hui)名額有(you)限，先到(dao)先得。在“羊城書展”小程序，將上線(xian)“清空100位(wei)讀(du)(du)者購物車(che)(che)”活(huo)動，連(lian)續10天隨機抽取10位(wei)提供限額500元范圍(wei)內(nei)清空購物車(che)(che)的免單福利，實(shi)實(shi)在在優(you)惠(hui)于民。

在(zai)中(zhong)山(shan)分(fen)會(hui)場，“中(zhong)山(shan)書(shu)展”云平(ping)(ping)臺(tai)(tai)將(jiang)(jiang)發(fa)(fa)(fa)(fa)(fa)放(fang)15萬(wan)電(dian)子購(gou)書(shu)券；江(jiang)門分(fen)會(hui)場則通過(guo)“文化惠民(min)，云上共享”黨史答題(ti)抽獎小程序(xu)發(fa)(fa)(fa)(fa)(fa)放(fang)8萬(wan)元(yuan)(yuan)電(dian)子購(gou)書(shu)券；湛(zhan)江(jiang)分(fen)會(hui)場將(jiang)(jiang)通過(guo)“嶺南書(shu)香”微信(xin)公眾號、“視聽(ting)湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)(fa)(fa)(fa)(fa)布”微信(xin)公眾號等(deng)平(ping)(ping)臺(tai)(tai)發(fa)(fa)(fa)(fa)(fa)放(fang)10萬(wan)元(yuan)(yuan)電(dian)子購(gou)書(shu)券；茂名(ming)分(fen)會(hui)場則向當地新華書(shu)店(dian)、市圖書(shu)館及市區4家民(min)營書(shu)店(dian)的讀者發(fa)(fa)(fa)(fa)(fa)放(fang)10萬(wan)元(yuan)(yuan)購(gou)書(shu)券；云浮分(fen)會(hui)場將(jiang)(jiang)通過(guo)“云報商城”派發(fa)(fa)(fa)(fa)(fa)電(dian)子購(gou)書(shu)券，同時派發(fa)(fa)(fa)(fa)(fa)紙質購(gou)書(shu)券，總額10萬(wan)元(yuan)(yuan)。

公益暖(nuan)人心，形式創新助(zhu)推閱(yue)讀服(fu)務多元化

書(shu)(shu)香節期間，廣州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)(shi)、韶(shao)關市(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)(shi)、江(jiang)門(men)市(shi)(shi)(shi)(shi)(shi)(shi)、湛(zhan)江(jiang)市(shi)(shi)(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)、縣公共圖書(shu)(shu)館(guan)與當地新華書(shu)(shu)店聯合舉辦“你選書(shu)(shu)，我買(mai)單”活(huo)動(dong)，凡持有當地圖書(shu)(shu)館(guan)借(jie)(jie)閱(yue)(yue)卡的廣大群眾(zhong)，憑(ping)借(jie)(jie)閱(yue)(yue)卡可(ke)在當地指定書(shu)(shu)店或圖書(shu)(shu)館(guan)自選圖書(shu)(shu)進行借(jie)(jie)閱(yue)(yue)。

今年，鄉(xiang)鎮(zhen)(zhen)流動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)成為南國(guo)書(shu)(shu)香節的(de)重(zhong)點公益活(huo)(huo)動(dong)(dong)(dong)，各(ge)地(di)分會場(chang)將在全(quan)省鄉(xiang)鎮(zhen)(zhen)輪(lun)流開(kai)展(zhan)流動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)，鄉(xiang)鎮(zhen)(zhen)流動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)由各(ge)市縣新華(hua)書(shu)(shu)店(dian)具(ju)體(ti)開(kai)展(zhan)，潮南購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、博羅書(shu)(shu)城、陽山購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、江門(men)購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、連州(zhou)購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、江南購(gou)書(shu)(shu)中(zhong)心(xin)(xin)、新興(xing)購(gou)書(shu)(shu)中(zhong)心(xin)(xin)等數十家新華(hua)書(shu)(shu)店(dian)，將陸續舉辦流動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)，把“鄉(xiang)鎮(zhen)(zhen)流動(dong)(dong)(dong)售(shou)(shou)書(shu)(shu)車”開(kai)到偏遠(yuan)鄉(xiang)鎮(zhen)(zhen)，滿足農村(cun)群眾精神文(wen)化(hua)需求，助力鄉(xiang)村(cun)文(wen)化(hua)振興(xing)。

防控不放松，守(shou)好成果營造安全(quan)參展環境(jing)