2021南(nan)國書(shu)香節(jie)于8月20-30日舉辦。在常(chang)態(tai)化(hua)(hua)疫情防控下，本屆(jie)南(nan)國書(shu)香節(jie)采用(yong)“線(xian)(xian)上線(xian)(xian)下結(jie)合(he)、全(quan)省各(ge)級聯動、分(fen)散同(tong)期辦展”的形式開展，全(quan)省范圍內設立的321個分(fen)會場將同(tong)頻共振，聯袂唱響(xiang)閱(yue)讀(du)協奏曲——超20萬種參展圖書(shu)線(xian)(xian)上線(xian)(xian)下同(tong)步展示(shi)，200多名文(wen)化(hua)(hua)名家或踏足南(nan)粵(yue)，或做客云(yun)端，464場次文(wen)化(hua)(hua)活動潤澤嶺南(nan)，一場大眾化(hua)(hua)、多元化(hua)(hua)、立體(ti)化(hua)(hua)的文(wen)化(hua)(hua)盛宴將在八月盛夏掀起(qi)滿(man)城(cheng)書(shu)香。

聚焦新時代，透(tou)過出(chu)版(ban)看百年輝(hui)煌成就

今年是中國共產黨(dang)成立100周年，也是我國進入(ru)“十(shi)四五”規劃、乘勢而上開啟全(quan)面(mian)建設社會主義現代化國家(jia)新征(zheng)程(cheng)、向第(di)二個百年奮斗目標進軍(jun)的開局(ju)之年。

2021南國(guo)書(shu)香節以“閱讀點亮(liang)前(qian)行的(de)(de)路”為(wei)年度(du)(du)口號，匯集主題出版(ban)(ban)重點出版(ban)(ban)物，在全省范圍內集中展(zhan)示展(zhan)銷習近平新時代中國(guo)特(te)色(se)社(she)會主義思想出版(ban)(ban)成果，重點展(zhan)示黨(dang)史(shi)、新中國(guo)史(shi)、改(gai)革開(kai)放史(shi)、社(she)會主義發(fa)展(zhan)史(shi)等主題出版(ban)(ban)物，展(zhan)示弘揚民族精(jing)神、歌頌改(gai)革成果、宣(xuan)傳典型事跡的(de)(de)優(you)秀作品，為(wei)廣大群眾呈現有高(gao)度(du)(du)、有深度(du)(du)的(de)(de)主題佳作。

全(quan)省分會場(chang)同步(bu)設(she)立“主題出版物(wu)專柜”，開(kai)啟(qi)線(xian)下聯展(zhan)(zhan)，筑成(cheng)百(bai)店百(bai)部(bu)紅色經典圖書獻禮方陣，集(ji)中展(zhan)(zhan)示展(zhan)(zhan)銷(xiao)《習(xi)近平(ping)談治(zhi)國(guo)(guo)(guo)理(li)政》《中國(guo)(guo)(guo)共產(chan)黨簡(jian)史(shi)》《新(xin)征程面對面》等重大主題出版物(wu)和(he)黨史(shi)學習(xi)教育讀物(wu)，全(quan)面展(zhan)(zhan)示進入新(xin)時代黨和(he)國(guo)(guo)(guo)家各項事業(ye)取得的歷(li)史(shi)性成(cheng)就、發生的歷(li)史(shi)性變革，回顧百(bai)年歷(li)程，展(zhan)(zhan)現輝煌(huang)成(cheng)就，引發廣大群眾共鳴(ming)。

同時(shi)，各分會(hui)場集(ji)中開(kai)展主題(ti)出(chu)版物首發儀式、“紅(hong)色(se)文化(hua)輕騎兵(bing)”、“重(zhong)溫(wen)紅(hong)色(se)記憶”等紅(hong)色(se)題(ti)材閱讀互動活動。

吹響集結號，全省321個分會(hui)場聯(lian)展聯(lian)動(dong)

本(ben)屆南國(guo)書香節進一步深耕全(quan)民(min)閱讀(du)，厚植文化根基，著力(li)拓寬全(quan)民(min)參展的幅度、延伸全(quan)民(min)觀展的廣度、加大(da)全(quan)民(min)優惠的力(li)度、掀(xian)起全(quan)民(min)閱讀(du)的熱度，立足(zu)“挖掘地(di)方(fang)優勢、辦(ban)出地(di)方(fang)特色”，在全(quan)省(sheng)設置321個分(fen)會(hui)場。

各分會場統一(yi)(yi)標識、統一(yi)(yi)宣傳、統一(yi)(yi)折扣(kou)、統一(yi)(yi)氛圍，編織成一(yi)(yi)張廣(guang)泛的、立體的全民閱讀服務網，共同(tong)吹(chui)響“2021南國書香節”集結號。

全省分會場分布均衡，全面覆(fu)蓋市(shi)、區（縣），讓廣(guang)(guang)大(da)(da)群眾實現零距離參展。展覽不僅注重主題聚焦，思想引領，也注重大(da)(da)眾閱讀，活動互動，只(zhi)要廣(guang)(guang)大(da)(da)群眾走進書(shu)店，走進圖書(shu)館，就可以(yi)近距離參與書(shu)香節豐(feng)富的閱讀活動。

全省各地分會場以新華書(shu)店(dian)、特色(se)書(shu)店(dian)為閱(yue)讀發(fa)散點，同步(bu)設置(zhi)“書(shu)香優選(xuan)”精(jing)品(pin)出(chu)版(ban)物專柜、廣(guang)東優秀出(chu)版(ban)物專柜、中國出(chu)版(ban)集團優秀出(chu)版(ban)物專柜，精(jing)選(xuan)一批大(da)眾精(jing)品(pin)、暢銷經典、嶺南文化、地方特色(se)讀物，為廣(guang)大(da)群眾提(ti)供閱(yue)讀指南。

書店(dian)廣泛聯結各(ge)行各(ge)業，通過閱讀(du)活動串聯起機關、學校(xiao)、社區、企業，從而(er)調動全省(sheng)各(ge)地廣大群眾參與的積極性。

閱(yue)(yue)讀(du)(du)活(huo)動(dong)(dong)融合(he)本(ben)地(di)特(te)色(se)：廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)推出“聲(sheng)入人心(xin)(xin)，紅(hong)(hong)動(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美“悅(yue)”讀(du)(du)之聲(sheng)紅(hong)(hong)色(se)經典(dian)作品誦讀(du)(du)；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉(wei)業(ye)”黨(dang)史學習教育主(zhu)(zhu)題(ti)(ti)(ti)(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)的(de)鄉村(cun)(cun)變遷(qian)”圖(tu)書(shu)(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)(shu)與遠方(fang)”基層文化巡回展(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)盲人聽(ting)書(shu)(shu)(shu)、聾啞人視(shi)聽(ting)閱(yue)(yue)讀(du)(du)活(huo)動(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“南(nan)粵(yue)沃土(tu)鑄(zhu)偉(wei)業(ye)——中(zhong)國(guo)共產黨(dang)在廣東”圖(tu)片展(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“不忘初心(xin)(xin)，傳承薪火”主(zhu)(zhu)題(ti)(ti)(ti)(ti)閱(yue)(yue)讀(du)(du)活(huo)動(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)《熱土(tu)地(di)上(shang)的(de)紅(hong)(hong)飄帶》新(xin)書(shu)(shu)(shu)分享(xiang)會(hui)；中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)山(shan)市(shi)(shi)(shi)(shi)(shi)經典(dian)誦讀(du)(du)活(huo)動(dong)(dong)線下決賽；江(jiang)門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)黨(dang)史、僑史故(gu)事分享(xiang)會(hui)和僑鄉特(te)色(se)文化展(zhan)示(shi)活(huo)動(dong)(dong)；陽江(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)紅(hong)(hong)色(se)主(zhu)(zhu)題(ti)(ti)(ti)(ti)紀錄片展(zhan)播活(huo)動(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“唐詩氣(qi)度與民族自信”“儒家修身”等主(zhu)(zhu)題(ti)(ti)(ti)(ti)文化講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山(shan)區”捐書(shu)(shu)(shu)活(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)全國(guo)“兩優(you)一先”表彰大會(hui)肇慶代表閱(yue)(yue)讀(du)(du)分享(xiang)會(hui)；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“文明家風(feng)”書(shu)(shu)(shu)法巡展(zhan)；潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“潮心(xin)(xin)向黨(dang)”潮州(zhou)(zhou)黨(dang)史印記檔案圖(tu)片展(zhan)；揭(jie)陽市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家國(guo)情”讀(du)(du)書(shu)(shu)(shu)主(zhu)(zhu)題(ti)(ti)(ti)(ti)晚會(hui)；云(yun)浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉村(cun)(cun)”公益贈書(shu)(shu)(shu)活(huo)動(dong)(dong)。

立面觀書展，線上線下活動有機融合

隨著閱讀(du)方式多樣化，南國(guo)書(shu)香(xiang)節進一(yi)步加強線(xian)(xian)上(shang)線(xian)(xian)下融合(he)，搭建“南國(guo)書(shu)香(xiang)節云平臺(tai)”，將線(xian)(xian)上(shang)展(zhan)示(shi)、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活動、線(xian)(xian)上(shang)公益和線(xian)(xian)下活動有機融合(he)。廣大群(qun)眾(zhong)不僅可以(yi)到分會場線(xian)(xian)下參(can)展(zhan)，也可以(yi)通過南國(guo)書(shu)香(xiang)節小程序、羊城書(shu)展(zhan)小程序，在云端(duan)同享優(you)惠(hui)購書(shu)、參(can)與閱讀(du)活動。

主題出(chu)版(ban)物展(zhan)銷、“書香(xiang)優選”精品(pin)出(chu)版(ban)物展(zhan)銷、廣東(dong)優秀(xiu)出(chu)版(ban)物展(zhan)銷、中(zhong)國(guo)出(chu)版(ban)集團優秀(xiu)出(chu)版(ban)物展(zhan)銷將在“南(nan)國(guo)書香(xiang)節”小(xiao)程序(xu)同(tong)步上線，全省分會場同(tong)步開設線上購書平臺，重點依托“新(xin)華通讀(du)(du)”小(xiao)程序(xu)，供(gong)全省廣大(da)群眾(zhong)(zhong)在線購書；同(tong)時，數十場新(xin)書分享(xiang)會、論壇沙(sha)龍、閱讀(du)(du)活動(dong)將進行線上直播，并通過南(nan)國(guo)書香(xiang)節小(xiao)程序(xu)全面發布(bu)，讓廣大(da)群眾(zhong)(zhong)打破距離界(jie)限，實現線上參展(zhan)。

今年南國書(shu)(shu)(shu)香(xiang)節開啟云互動(dong)(dong)，打造“小書(shu)(shu)(shu)房，大世界”云平臺(tai)，百(bai)位名(ming)人(ren)作家走進自(zi)己的書(shu)(shu)(shu)房或特色(se)書(shu)(shu)(shu)店，通過(guo)云互動(dong)(dong)，向廣(guang)大群眾(zhong)推(tui)薦好書(shu)(shu)(shu)，共同參與(yu)書(shu)(shu)(shu)香(xiang)節。來自(zi)廣(guang)東本土的近百(bai)名(ming)文化名(ming)人(ren)、專家學者、作家、閱讀推(tui)廣(guang)人(ren)將下沉到全(quan)省分會場(chang)開展活動(dong)(dong)，通過(guo)講座、對(dui)談、沙(sha)龍、簽售等形式，圍繞紅(hong)色(se)題(ti)材、嶺南文化、親子教育、生(sheng)活方式等內(nei)容(rong)，深入書(shu)(shu)(shu)店一(yi)線，與(yu)廣(guang)大群眾(zhong)面對(dui)面交(jiao)流。

優惠遍基層(ceng)，多措并舉提高(gao)惠民滲透力

今(jin)年南國書(shu)香節繼續發揮“全民(min)閱(yue)讀(du)主陣地”作用，向全省廣大群眾推出便(bian)民(min)惠(hui)(hui)民(min)舉措，通過文(wen)化惠(hui)(hui)民(min)助推全民(min)閱(yue)讀(du)。全省分會場同步推出全場圖書(shu)八折(zhe)優惠(hui)(hui)，“書(shu)香之夜(ye)”專場圖書(shu)限時七折(zhe)優惠(hui)(hui)。

全省各地(di)(di)分(fen)會(hui)場(chang)推出多項惠(hui)(hui)民活(huo)動。在廣州(zhou)分(fen)會(hui)場(chang)，讀(du)者到指定書(shu)店(dian)(dian)(dian)（四閱書(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四閱書(shu)店(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)、楠(nan)楓(feng)書(shu)院、新塘書(shu)城(cheng)、江(jiang)高書(shu)城(cheng)、北京路(lu)教材書(shu)店(dian)(dian)(dian)、吾悅青(qing)年文化空(kong)(kong)間(jian)）購(gou)(gou)書(shu)，除(chu)享(xiang)受8折優惠(hui)(hui)以外，還(huan)可(ke)(ke)疊(die)加享(xiang)受工(gong)銀專項優惠(hui)(hui)。讀(du)者使用工(gong)銀e生活(huo)APP掃碼(ma)支付（需(xu)綁定廣州(zhou)地(di)(di)區工(gong)銀信(xin)用卡），可(ke)(ke)享(xiang)5折優惠(hui)(hui)，最高單(dan)筆優惠(hui)(hui)金額可(ke)(ke)達(da)50元。活(huo)動期間(jian)每位(wei)讀(du)者可(ke)(ke)享(xiang)受2次優惠(hui)(hui)，優惠(hui)(hui)名額有限(xian)，先到先得。在“羊(yang)城(cheng)書(shu)展(zhan)”小程序，將上線(xian)“清(qing)空(kong)(kong)100位(wei)讀(du)者購(gou)(gou)物(wu)車”活(huo)動，連續10天隨(sui)機抽取10位(wei)提供限(xian)額500元范圍內清(qing)空(kong)(kong)購(gou)(gou)物(wu)車的免單(dan)福利，實實在在優惠(hui)(hui)于(yu)民。

在中山分(fen)會場(chang)(chang)，“中山書(shu)(shu)展(zhan)”云(yun)(yun)平臺(tai)將(jiang)發(fa)放15萬(wan)電(dian)子(zi)購(gou)書(shu)(shu)券(quan)(quan)(quan)(quan)；江(jiang)門分(fen)會場(chang)(chang)則通(tong)過(guo)“文化惠民，云(yun)(yun)上共享”黨史答題抽獎小程序發(fa)放8萬(wan)元(yuan)電(dian)子(zi)購(gou)書(shu)(shu)券(quan)(quan)(quan)(quan)；湛江(jiang)分(fen)會場(chang)(chang)將(jiang)通(tong)過(guo)“嶺南書(shu)(shu)香(xiang)”微(wei)信公眾號(hao)、“視(shi)聽湛江(jiang)”APP、“湛江(jiang)發(fa)布(bu)”微(wei)信公眾號(hao)等平臺(tai)發(fa)放10萬(wan)元(yuan)電(dian)子(zi)購(gou)書(shu)(shu)券(quan)(quan)(quan)(quan)；茂名(ming)分(fen)會場(chang)(chang)則向當(dang)地新華書(shu)(shu)店、市(shi)圖(tu)書(shu)(shu)館及市(shi)區4家(jia)民營書(shu)(shu)店的讀者發(fa)放10萬(wan)元(yuan)購(gou)書(shu)(shu)券(quan)(quan)(quan)(quan)；云(yun)(yun)浮分(fen)會場(chang)(chang)將(jiang)通(tong)過(guo)“云(yun)(yun)報商(shang)城”派發(fa)電(dian)子(zi)購(gou)書(shu)(shu)券(quan)(quan)(quan)(quan)，同(tong)時(shi)派發(fa)紙質購(gou)書(shu)(shu)券(quan)(quan)(quan)(quan)，總(zong)額10萬(wan)元(yuan)。

公益(yi)暖人心，形式創(chuang)新助推(tui)閱讀服務多元化

書香節(jie)期間(jian)，廣州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮(chao)州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公(gong)共(gong)圖書館(guan)與當地新華(hua)書店(dian)聯合(he)舉辦“你選(xuan)書，我買單”活(huo)動，凡持有當地圖書館(guan)借閱(yue)卡的廣大群眾，憑借閱(yue)卡可在(zai)當地指定書店(dian)或圖書館(guan)自選(xuan)圖書進行借閱(yue)。

今年，鄉(xiang)鎮流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)成為南(nan)(nan)國書(shu)(shu)(shu)(shu)香節的重(zhong)點(dian)公益活(huo)動(dong)，各(ge)地分會場將在全省鄉(xiang)鎮輪流(liu)開展流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉(xiang)鎮流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)活(huo)動(dong)由各(ge)市(shi)縣新華(hua)書(shu)(shu)(shu)(shu)店具體(ti)開展，潮(chao)南(nan)(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)、江(jiang)門購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)、連州購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)、江(jiang)南(nan)(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)、新興購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)心(xin)(xin)(xin)等數十家新華(hua)書(shu)(shu)(shu)(shu)店，將陸續舉(ju)辦流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流(liu)動(dong)售(shou)書(shu)(shu)(shu)(shu)車”開到偏(pian)遠(yuan)鄉(xiang)鎮，滿足農村(cun)群眾(zhong)精神文化需求(qiu)，助力鄉(xiang)村(cun)文化振興。

防控(kong)不(bu)放松，守好成果營造安全參展(zhan)環(huan)境(jing)