2021南國書(shu)香節于8月20-30日(ri)舉辦(ban)。在(zai)常態化(hua)疫情防控下(xia)，本(ben)屆(jie)南國書(shu)香節采用“線(xian)上(shang)線(xian)下(xia)結合(he)、全(quan)省(sheng)各級聯動(dong)、分(fen)散同期(qi)辦(ban)展”的(de)(de)形式開(kai)展，全(quan)省(sheng)范(fan)圍內設立的(de)(de)321個分(fen)會場(chang)將(jiang)同頻共振(zhen)，聯袂(mei)唱響閱讀協奏曲——超20萬種參展圖書(shu)線(xian)上(shang)線(xian)下(xia)同步展示，200多(duo)名文化(hua)名家或踏(ta)足(zu)南粵，或做客云端，464場(chang)次文化(hua)活動(dong)潤澤嶺南，一場(chang)大眾化(hua)、多(duo)元化(hua)、立體(ti)化(hua)的(de)(de)文化(hua)盛宴(yan)將(jiang)在(zai)八(ba)月盛夏(xia)掀起滿城書(shu)香。

聚(ju)焦新時代，透過出版看(kan)百年輝煌成就

今年(nian)(nian)是(shi)中國共產黨成立100周(zhou)年(nian)(nian)，也是(shi)我國進(jin)入(ru)“十四五”規劃、乘(cheng)勢而上開啟(qi)全面建(jian)設(she)社會主義(yi)現代化國家新征程、向第二個百年(nian)(nian)奮斗目標進(jin)軍的開局之年(nian)(nian)。

2021南國(guo)書香節以“閱讀點(dian)亮前行的路”為年度口號，匯集主(zhu)(zhu)(zhu)題(ti)出(chu)版(ban)重點(dian)出(chu)版(ban)物，在全省范圍內集中展(zhan)示(shi)(shi)展(zhan)銷習近(jin)平新時代中國(guo)特色社會(hui)主(zhu)(zhu)(zhu)義思想出(chu)版(ban)成(cheng)果(guo)，重點(dian)展(zhan)示(shi)(shi)黨史(shi)、新中國(guo)史(shi)、改革(ge)開放史(shi)、社會(hui)主(zhu)(zhu)(zhu)義發展(zhan)史(shi)等主(zhu)(zhu)(zhu)題(ti)出(chu)版(ban)物，展(zhan)示(shi)(shi)弘揚民族(zu)精神、歌(ge)頌(song)改革(ge)成(cheng)果(guo)、宣傳典型事跡的優秀作品，為廣大群眾呈(cheng)現有(you)高度、有(you)深度的主(zhu)(zhu)(zhu)題(ti)佳作。

全省分會場(chang)同步設立(li)“主題(ti)出版(ban)(ban)物專柜”，開啟線下聯展(zhan)，筑成(cheng)百店百部紅色經典圖書獻(xian)禮方(fang)陣，集中(zhong)展(zhan)示展(zhan)銷《習近平談(tan)治國(guo)(guo)理政》《中(zhong)國(guo)(guo)共產(chan)黨簡史(shi)(shi)》《新(xin)征程面對(dui)面》等重(zhong)大主題(ti)出版(ban)(ban)物和黨史(shi)(shi)學習教育讀物，全面展(zhan)示進入新(xin)時代黨和國(guo)(guo)家各項事(shi)業取(qu)得的歷史(shi)(shi)性(xing)成(cheng)就(jiu)、發(fa)生的歷史(shi)(shi)性(xing)變革，回顧百年歷程，展(zhan)現輝煌成(cheng)就(jiu)，引發(fa)廣大群(qun)眾共鳴。

同時，各分會場(chang)集(ji)中開(kai)展(zhan)主題出版物首發儀(yi)式、“紅色文化(hua)輕騎(qi)兵”、“重溫紅色記憶”等紅色題材(cai)閱讀互動(dong)活動(dong)。

吹(chui)響集結(jie)號，全省321個分會(hui)場聯(lian)(lian)展(zhan)聯(lian)(lian)動

本屆南國(guo)書香(xiang)節進一步深耕全民閱讀(du)，厚植文化(hua)根(gen)基，著力拓(tuo)寬全民參(can)展的幅度、延伸全民觀展的廣(guang)度、加大全民優惠(hui)的力度、掀起(qi)全民閱讀(du)的熱度，立足(zu)“挖掘(jue)地(di)(di)方優勢、辦出地(di)(di)方特色(se)”，在(zai)全省(sheng)設(she)置321個(ge)分會場。

各分(fen)會場統(tong)(tong)一標識(shi)、統(tong)(tong)一宣傳、統(tong)(tong)一折扣、統(tong)(tong)一氛圍，編織成一張(zhang)廣泛(fan)的、立體(ti)的全民閱讀服務網，共同吹響“2021南國書香節”集結(jie)號。

全省分會場分布均衡(heng)，全面覆蓋市、區(qu)（縣），讓廣大(da)群眾實(shi)現(xian)零距(ju)離(li)參(can)展(zhan)。展(zhan)覽不僅注(zhu)重(zhong)主題聚焦，思想引領，也注(zhu)重(zhong)大(da)眾閱讀，活(huo)動互動，只要廣大(da)群眾走(zou)進書店(dian)，走(zou)進圖書館(guan)，就可以近距(ju)離(li)參(can)與書香節豐富(fu)的(de)閱讀活(huo)動。

全省各地分會(hui)場(chang)以新華書店、特色書店為閱讀發散點，同步設置“書香優選”精(jing)品出(chu)版(ban)(ban)物專(zhuan)柜(ju)、廣東優秀(xiu)出(chu)版(ban)(ban)物專(zhuan)柜(ju)、中國出(chu)版(ban)(ban)集團優秀(xiu)出(chu)版(ban)(ban)物專(zhuan)柜(ju)，精(jing)選一批大眾(zhong)精(jing)品、暢(chang)銷(xiao)經(jing)典、嶺南(nan)文化、地方特色讀物，為廣大群(qun)眾(zhong)提供閱讀指南(nan)。

書店(dian)廣泛聯結各行各業(ye)，通過閱(yue)讀活動(dong)串聯起機(ji)關、學(xue)校(xiao)、社(she)區、企業(ye)，從而調動(dong)全省(sheng)各地廣大群(qun)眾參與的(de)積極性。

閱(yue)讀(du)(du)活(huo)動(dong)(dong)(dong)(dong)融合本地特(te)色(se)：廣(guang)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)推出(chu)“聲入人(ren)(ren)心(xin)，紅動(dong)(dong)(dong)(dong)廣(guang)州(zhou)(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)(zhou)最(zui)美“悅”讀(du)(du)之聲紅色(se)經典作品誦(song)讀(du)(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)映百年(nian)偉業”黨(dang)(dang)史學習教育主(zhu)題(ti)(ti)(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)中(zhong)的鄉(xiang)村(cun)變遷(qian)”圖書(shu)展(zhan)(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“閱(yue)途，書(shu)與遠(yuan)(yuan)方”基層文(wen)化(hua)巡回展(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)盲(mang)人(ren)(ren)聽書(shu)、聾(long)啞人(ren)(ren)視聽閱(yue)讀(du)(du)活(huo)動(dong)(dong)(dong)(dong)；梅州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“南粵沃土(tu)鑄偉業——中(zhong)國(guo)共產(chan)黨(dang)(dang)在廣(guang)東”圖片(pian)展(zhan)(zhan)；惠州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“不忘初心(xin)，傳承薪(xin)火(huo)”主(zhu)題(ti)(ti)(ti)閱(yue)讀(du)(du)活(huo)動(dong)(dong)(dong)(dong)；汕(shan)尾(wei)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)《熱土(tu)地上的紅飄帶(dai)》新書(shu)分享會；中(zhong)山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)第三屆中(zhong)山(shan)市(shi)(shi)(shi)(shi)經典誦(song)讀(du)(du)活(huo)動(dong)(dong)(dong)(dong)線(xian)下(xia)決賽；江(jiang)門(men)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)黨(dang)(dang)史、僑史故事分享會和僑鄉(xiang)特(te)色(se)文(wen)化(hua)展(zhan)(zhan)示(shi)活(huo)動(dong)(dong)(dong)(dong)；陽(yang)(yang)江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)紅色(se)主(zhu)題(ti)(ti)(ti)紀錄(lu)片(pian)展(zhan)(zhan)播活(huo)動(dong)(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“唐詩氣度與民族自(zi)信(xin)”“儒(ru)家修(xiu)身”等主(zhu)題(ti)(ti)(ti)文(wen)化(hua)講堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)香(xiang)暖山(shan)區”捐書(shu)活(huo)動(dong)(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)全國(guo)“兩優(you)一先”表彰大會肇慶代表閱(yue)讀(du)(du)分享會；清遠(yuan)(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“文(wen)明家風”書(shu)法巡展(zhan)(zhan)；潮(chao)州(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“潮(chao)心(xin)向黨(dang)(dang)”潮(chao)州(zhou)(zhou)(zhou)黨(dang)(dang)史印記檔案圖片(pian)展(zhan)(zhan)；揭陽(yang)(yang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)香(xiang)家國(guo)情”讀(du)(du)書(shu)主(zhu)題(ti)(ti)(ti)晚會；云(yun)浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)香(xiang)鄉(xiang)村(cun)”公益贈書(shu)活(huo)動(dong)(dong)(dong)(dong)。

立面觀書(shu)展，線上(shang)線下活(huo)動有機融合

隨著閱讀(du)方式多樣化，南國書香節進一步加強線(xian)上(shang)線(xian)下(xia)融合，搭建“南國書香節云(yun)平臺(tai)”，將線(xian)上(shang)展示、線(xian)上(shang)銷(xiao)售、線(xian)上(shang)活動、線(xian)上(shang)公(gong)益和線(xian)下(xia)活動有機(ji)融合。廣(guang)大(da)群眾不(bu)僅可以(yi)(yi)到分會(hui)場線(xian)下(xia)參(can)展，也可以(yi)(yi)通過南國書香節小(xiao)程序、羊城書展小(xiao)程序，在云(yun)端(duan)同享優惠(hui)購書、參(can)與閱讀(du)活動。

主題出(chu)版(ban)物(wu)展(zhan)銷、“書(shu)香優(you)選(xuan)”精品出(chu)版(ban)物(wu)展(zhan)銷、廣東優(you)秀(xiu)出(chu)版(ban)物(wu)展(zhan)銷、中國(guo)出(chu)版(ban)集團優(you)秀(xiu)出(chu)版(ban)物(wu)展(zhan)銷將在(zai)“南國(guo)書(shu)香節”小(xiao)程(cheng)序同(tong)步上線(xian)(xian)(xian)，全(quan)省分會場同(tong)步開設線(xian)(xian)(xian)上購書(shu)平臺(tai)，重點依(yi)托“新(xin)華通讀”小(xiao)程(cheng)序，供(gong)全(quan)省廣大群眾在(zai)線(xian)(xian)(xian)購書(shu)；同(tong)時，數十場新(xin)書(shu)分享會、論壇(tan)沙龍、閱讀活動將進行(xing)線(xian)(xian)(xian)上直播，并(bing)通過南國(guo)書(shu)香節小(xiao)程(cheng)序全(quan)面發布，讓(rang)廣大群眾打破距離(li)界限，實現(xian)線(xian)(xian)(xian)上參展(zhan)。

今(jin)年南國書(shu)(shu)(shu)香節開啟云(yun)互動，打造(zao)“小書(shu)(shu)(shu)房，大世界”云(yun)平(ping)臺，百(bai)位名(ming)人(ren)(ren)作(zuo)家(jia)走進自己的書(shu)(shu)(shu)房或(huo)特(te)色(se)書(shu)(shu)(shu)店，通過(guo)云(yun)互動，向廣(guang)大群眾推薦好(hao)書(shu)(shu)(shu)，共同參與書(shu)(shu)(shu)香節。來(lai)自廣(guang)東本土的近百(bai)名(ming)文化名(ming)人(ren)(ren)、專(zhuan)家(jia)學(xue)者、作(zuo)家(jia)、閱讀推廣(guang)人(ren)(ren)將下沉到全省分會(hui)場開展活動，通過(guo)講座、對(dui)(dui)談、沙龍(long)、簽(qian)售等形式，圍繞紅色(se)題材(cai)、嶺南文化、親子教育、生活方式等內容，深入(ru)書(shu)(shu)(shu)店一(yi)線，與廣(guang)大群眾面(mian)對(dui)(dui)面(mian)交(jiao)流。

優惠遍基層(ceng)，多措并舉(ju)提高惠民滲透力(li)

今年南國(guo)書香(xiang)節(jie)繼續(xu)發(fa)揮(hui)“全民閱讀主(zhu)陣地”作用，向全省廣(guang)大(da)群眾推出便民惠(hui)民舉措，通過(guo)文化(hua)惠(hui)民助(zhu)推全民閱讀。全省分會場同步推出全場圖(tu)書八折優惠(hui)，“書香(xiang)之(zhi)夜(ye)”專場圖(tu)書限時七折優惠(hui)。

全省各地分會(hui)場推出多項(xiang)惠民(min)活動。在(zai)廣州(zhou)分會(hui)場，讀者(zhe)(zhe)到指定(ding)書(shu)店(dian)（四閱書(shu)店(dian)·東湖店(dian)、四閱書(shu)店(dian)·琶洲店(dian)、楠楓書(shu)院、新塘書(shu)城(cheng)、江高書(shu)城(cheng)、北(bei)京路教材書(shu)店(dian)、吾悅青年文化空間）購書(shu)，除享受8折優(you)(you)(you)惠以外，還可(ke)疊加享受工銀(yin)專項(xiang)優(you)(you)(you)惠。讀者(zhe)(zhe)使用工銀(yin)e生活APP掃碼支付(fu)（需綁定(ding)廣州(zhou)地區工銀(yin)信(xin)用卡），可(ke)享5折優(you)(you)(you)惠，最高單筆優(you)(you)(you)惠金額(e)可(ke)達50元。活動期(qi)間每位讀者(zhe)(zhe)可(ke)享受2次優(you)(you)(you)惠，優(you)(you)(you)惠名額(e)有(you)限，先到先得。在(zai)“羊城(cheng)書(shu)展”小程序，將上(shang)線“清空100位讀者(zhe)(zhe)購物車”活動，連續10天(tian)隨機抽取10位提供限額(e)500元范(fan)圍內清空購物車的(de)免單福(fu)利，實實在(zai)在(zai)優(you)(you)(you)惠于民(min)。

在中山分(fen)會(hui)(hui)(hui)場，“中山書(shu)(shu)(shu)展”云(yun)平(ping)臺將(jiang)發(fa)放(fang)15萬(wan)電(dian)子(zi)購書(shu)(shu)(shu)券(quan)(quan)(quan)；江(jiang)門分(fen)會(hui)(hui)(hui)場則通過“文(wen)化惠民(min)，云(yun)上共享”黨史答題抽獎(jiang)小程序發(fa)放(fang)8萬(wan)元電(dian)子(zi)購書(shu)(shu)(shu)券(quan)(quan)(quan)；湛(zhan)江(jiang)分(fen)會(hui)(hui)(hui)場將(jiang)通過“嶺南書(shu)(shu)(shu)香”微信公(gong)眾(zhong)號(hao)、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布”微信公(gong)眾(zhong)號(hao)等平(ping)臺發(fa)放(fang)10萬(wan)元電(dian)子(zi)購書(shu)(shu)(shu)券(quan)(quan)(quan)；茂名分(fen)會(hui)(hui)(hui)場則向當地新華書(shu)(shu)(shu)店、市(shi)(shi)圖書(shu)(shu)(shu)館及市(shi)(shi)區4家民(min)營書(shu)(shu)(shu)店的讀者發(fa)放(fang)10萬(wan)元購書(shu)(shu)(shu)券(quan)(quan)(quan)；云(yun)浮(fu)分(fen)會(hui)(hui)(hui)場將(jiang)通過“云(yun)報商城”派(pai)發(fa)電(dian)子(zi)購書(shu)(shu)(shu)券(quan)(quan)(quan)，同時派(pai)發(fa)紙(zhi)質購書(shu)(shu)(shu)券(quan)(quan)(quan)，總額(e)10萬(wan)元。

公益暖人心，形式創新助(zhu)推閱讀服(fu)務(wu)多(duo)元化

書(shu)香節期(qi)間(jian)，廣州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)(shi)、肇(zhao)慶市(shi)(shi)(shi)(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)、縣公共圖(tu)(tu)書(shu)館(guan)與當(dang)地(di)(di)新華書(shu)店(dian)聯合(he)舉辦“你選書(shu)，我買單”活動，凡持有當(dang)地(di)(di)圖(tu)(tu)書(shu)館(guan)借(jie)閱(yue)卡(ka)(ka)的廣大群眾，憑借(jie)閱(yue)卡(ka)(ka)可在當(dang)地(di)(di)指(zhi)定(ding)書(shu)店(dian)或圖(tu)(tu)書(shu)館(guan)自選圖(tu)(tu)書(shu)進行借(jie)閱(yue)。

今年，鄉(xiang)鎮(zhen)流(liu)(liu)(liu)動(dong)(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)成為(wei)南(nan)國書(shu)(shu)(shu)(shu)(shu)香(xiang)節的重(zhong)點公益活(huo)動(dong)(dong)，各地分(fen)會場將在全省(sheng)鄉(xiang)鎮(zhen)輪(lun)流(liu)(liu)(liu)開(kai)(kai)展(zhan)流(liu)(liu)(liu)動(dong)(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)鎮(zhen)流(liu)(liu)(liu)動(dong)(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)由各市縣新華書(shu)(shu)(shu)(shu)(shu)店具體開(kai)(kai)展(zhan)，潮(chao)南(nan)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)(jiang)門購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、連(lian)州購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)(jiang)南(nan)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、新興購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)等數十家新華書(shu)(shu)(shu)(shu)(shu)店，將陸續舉(ju)辦(ban)流(liu)(liu)(liu)動(dong)(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮(zhen)流(liu)(liu)(liu)動(dong)(dong)售(shou)(shou)(shou)書(shu)(shu)(shu)(shu)(shu)車”開(kai)(kai)到偏遠鄉(xiang)鎮(zhen)，滿足農村(cun)群眾精神文(wen)化(hua)需求，助力鄉(xiang)村(cun)文(wen)化(hua)振(zhen)興。

防控不放松，守好成果營(ying)造安全參(can)展環(huan)境