2021南(nan)(nan)國書(shu)香節(jie)于8月(yue)20-30日舉(ju)辦(ban)。在(zai)(zai)常(chang)態化(hua)疫(yi)情(qing)防控下(xia)，本屆南(nan)(nan)國書(shu)香節(jie)采用“線(xian)(xian)上線(xian)(xian)下(xia)結合、全省各級聯(lian)動、分散同期辦(ban)展(zhan)”的形式開展(zhan)，全省范(fan)圍內(nei)設立的321個分會場將(jiang)同頻共振，聯(lian)袂唱響(xiang)閱讀協奏曲(qu)——超(chao)20萬種參展(zhan)圖書(shu)線(xian)(xian)上線(xian)(xian)下(xia)同步展(zhan)示，200多名文(wen)(wen)化(hua)名家或踏足南(nan)(nan)粵，或做客云(yun)端(duan)，464場次(ci)文(wen)(wen)化(hua)活動潤澤嶺南(nan)(nan)，一場大眾化(hua)、多元化(hua)、立體化(hua)的文(wen)(wen)化(hua)盛(sheng)宴將(jiang)在(zai)(zai)八月(yue)盛(sheng)夏掀起滿城書(shu)香。

聚(ju)焦(jiao)新時代(dai)，透過出版看百年(nian)輝煌成就

今年(nian)(nian)是中國共(gong)產黨(dang)成(cheng)立(li)100周年(nian)(nian)，也是我國進入(ru)“十四五(wu)”規劃(hua)、乘(cheng)勢而上開啟(qi)全面(mian)建設社會(hui)主義現代化國家新征程、向(xiang)第二個百年(nian)(nian)奮斗目標進軍的開局之年(nian)(nian)。

2021南國書香節以“閱讀點亮前行的路(lu)”為年度(du)口號，匯集主(zhu)(zhu)題出(chu)版重點出(chu)版物(wu)(wu)，在全(quan)省范(fan)圍內集中(zhong)展示(shi)展銷習近平(ping)新時代中(zhong)國特色(se)社會主(zhu)(zhu)義(yi)思想出(chu)版成果(guo)，重點展示(shi)黨史(shi)、新中(zhong)國史(shi)、改革開(kai)放(fang)史(shi)、社會主(zhu)(zhu)義(yi)發展史(shi)等(deng)主(zhu)(zhu)題出(chu)版物(wu)(wu)，展示(shi)弘(hong)揚民族精神、歌頌改革成果(guo)、宣傳典(dian)型(xing)事跡的優(you)秀(xiu)作品，為廣大群眾呈(cheng)現有高度(du)、有深度(du)的主(zhu)(zhu)題佳作。

全(quan)省分會場同步設立“主(zhu)題(ti)出(chu)版物(wu)專柜(ju)”，開啟線下聯展，筑成百(bai)(bai)店百(bai)(bai)部紅(hong)色(se)經典圖書(shu)獻(xian)禮方陣，集中(zhong)展示(shi)(shi)展銷《習近平談(tan)治(zhi)國(guo)(guo)理政》《中(zhong)國(guo)(guo)共產黨簡史》《新征(zheng)程面對(dui)面》等重大(da)主(zhu)題(ti)出(chu)版物(wu)和黨史學習教育讀物(wu)，全(quan)面展示(shi)(shi)進入新時(shi)代黨和國(guo)(guo)家(jia)各項(xiang)事業取得的歷史性成就、發(fa)生的歷史性變革(ge)，回(hui)顧百(bai)(bai)年歷程，展現輝(hui)煌成就，引發(fa)廣大(da)群眾共鳴。

同時，各分(fen)會場集(ji)中開(kai)展主題出版(ban)物首(shou)發儀式(shi)、“紅(hong)色文化輕騎兵”、“重溫紅(hong)色記憶”等紅(hong)色題材(cai)閱讀(du)互動(dong)活(huo)動(dong)。

吹響集結號，全省(sheng)321個(ge)分(fen)會(hui)場(chang)聯(lian)展聯(lian)動(dong)

本屆南(nan)國書香節進一步(bu)深(shen)耕全(quan)民(min)閱讀(du)，厚植文化根基，著力拓寬全(quan)民(min)參展的幅度、延(yan)伸全(quan)民(min)觀展的廣(guang)度、加大全(quan)民(min)優惠的力度、掀起全(quan)民(min)閱讀(du)的熱度，立足“挖(wa)掘地(di)方(fang)優勢、辦出地(di)方(fang)特色(se)”，在全(quan)省設置(zhi)321個分會場。

各(ge)分(fen)會場(chang)統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折扣、統(tong)一(yi)氛圍，編織(zhi)成一(yi)張廣泛(fan)的、立體的全民閱讀服務網，共同吹響“2021南國書香節”集結(jie)號。

全省分會場分布均衡，全面(mian)覆(fu)蓋市、區(qu)（縣），讓廣(guang)大(da)群(qun)眾(zhong)實現(xian)零(ling)距離(li)參(can)展。展覽不僅(jin)注(zhu)重主題聚焦，思(si)想引領，也(ye)注(zhu)重大(da)眾(zhong)閱讀，活動(dong)互(hu)動(dong)，只要廣(guang)大(da)群(qun)眾(zhong)走進書店，走進圖書館，就可(ke)以近距離(li)參(can)與書香(xiang)節(jie)豐富的閱讀活動(dong)。

全(quan)省各地分會場(chang)以新華書(shu)店、特(te)色書(shu)店為閱讀(du)發散點，同步設(she)置“書(shu)香(xiang)優選”精(jing)品出(chu)版物(wu)專柜、廣東(dong)優秀(xiu)出(chu)版物(wu)專柜、中國出(chu)版集團優秀(xiu)出(chu)版物(wu)專柜，精(jing)選一批大(da)眾精(jing)品、暢銷經典(dian)、嶺南文化、地方特(te)色讀(du)物(wu)，為廣大(da)群眾提供閱讀(du)指(zhi)南。

書(shu)店廣泛聯(lian)結各行各業，通過閱讀活動(dong)串聯(lian)起機關(guan)、學校、社區、企(qi)業，從而調動(dong)全(quan)省(sheng)各地廣大(da)群(qun)眾參與的積極(ji)性。

閱讀(du)(du)活(huo)(huo)(huo)動(dong)融合本地(di)特色(se)(se)：廣州市(shi)(shi)(shi)(shi)推出“聲(sheng)入人心(xin)，紅動(dong)廣州”——尋找廣州最(zui)美“悅”讀(du)(du)之聲(sheng)紅色(se)(se)經典(dian)作品誦(song)讀(du)(du)；深(shen)圳市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)映百年偉業”黨(dang)史學習(xi)教育主題展(zhan)；汕頭(tou)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)中(zhong)的鄉村變遷(qian)”圖(tu)書(shu)(shu)展(zhan)；佛山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“閱途，書(shu)(shu)與遠方(fang)”基層文(wen)(wen)化巡回(hui)展(zhan)；河源市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)盲(mang)人聽書(shu)(shu)、聾啞人視聽閱讀(du)(du)活(huo)(huo)(huo)動(dong)；梅州市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“南(nan)粵沃(wo)土(tu)鑄(zhu)偉業——中(zhong)國(guo)共產黨(dang)在廣東”圖(tu)片(pian)展(zhan)；惠(hui)州市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承薪火(huo)”主題閱讀(du)(du)活(huo)(huo)(huo)動(dong)；汕尾(wei)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)《熱(re)土(tu)地(di)上的紅飄帶》新書(shu)(shu)分(fen)享(xiang)會(hui)(hui)；中(zhong)山(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)第(di)三屆中(zhong)山(shan)市(shi)(shi)(shi)(shi)經典(dian)誦(song)讀(du)(du)活(huo)(huo)(huo)動(dong)線下(xia)決賽；江門市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)黨(dang)史、僑(qiao)史故事分(fen)享(xiang)會(hui)(hui)和僑(qiao)鄉特色(se)(se)文(wen)(wen)化展(zhan)示活(huo)(huo)(huo)動(dong)；陽江市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)紅色(se)(se)主題紀錄片(pian)展(zhan)播(bo)活(huo)(huo)(huo)動(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“唐詩氣度與民(min)族自信(xin)”“儒家(jia)修身”等(deng)主題文(wen)(wen)化講(jiang)堂；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)(xiang)(xiang)暖山(shan)區”捐書(shu)(shu)活(huo)(huo)(huo)動(dong)；肇慶(qing)市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)全國(guo)“兩優一先”表彰大會(hui)(hui)肇慶(qing)代(dai)表閱讀(du)(du)分(fen)享(xiang)會(hui)(hui)；清遠市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“文(wen)(wen)明家(jia)風”書(shu)(shu)法巡展(zhan)；潮(chao)州市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“潮(chao)心(xin)向(xiang)黨(dang)”潮(chao)州黨(dang)史印(yin)記(ji)檔案圖(tu)片(pian)展(zhan)；揭陽市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)(xiang)(xiang)家(jia)國(guo)情”讀(du)(du)書(shu)(shu)主題晚會(hui)(hui)；云(yun)浮市(shi)(shi)(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)香(xiang)(xiang)(xiang)鄉村”公益贈書(shu)(shu)活(huo)(huo)(huo)動(dong)。

立面觀書展，線(xian)(xian)上(shang)線(xian)(xian)下活動有機融合

隨著閱讀(du)方式多(duo)樣化，南國書(shu)(shu)香節(jie)進一(yi)步加強線(xian)(xian)上(shang)線(xian)(xian)下融合，搭建“南國書(shu)(shu)香節(jie)云平臺”，將線(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)上(shang)銷售、線(xian)(xian)上(shang)活動、線(xian)(xian)上(shang)公(gong)益和(he)線(xian)(xian)下活動有機融合。廣大群(qun)眾不僅可以(yi)到分會場線(xian)(xian)下參(can)展(zhan)，也可以(yi)通過(guo)南國書(shu)(shu)香節(jie)小程(cheng)序、羊(yang)城書(shu)(shu)展(zhan)小程(cheng)序，在云端同(tong)享(xiang)優惠購書(shu)(shu)、參(can)與閱讀(du)活動。

主題出版(ban)物展銷(xiao)(xiao)、“書香優(you)選”精(jing)品出版(ban)物展銷(xiao)(xiao)、廣(guang)(guang)東優(you)秀出版(ban)物展銷(xiao)(xiao)、中國(guo)出版(ban)集團(tuan)優(you)秀出版(ban)物展銷(xiao)(xiao)將在“南國(guo)書香節(jie)”小(xiao)程序同步(bu)上線(xian)，全省分(fen)會場(chang)(chang)同步(bu)開設線(xian)上購(gou)書平臺(tai)，重點依托“新華(hua)通讀(du)”小(xiao)程序，供(gong)全省廣(guang)(guang)大群(qun)眾在線(xian)購(gou)書；同時，數十場(chang)(chang)新書分(fen)享會、論壇(tan)沙龍、閱(yue)讀(du)活動將進(jin)行線(xian)上直播，并通過南國(guo)書香節(jie)小(xiao)程序全面發布(bu)，讓(rang)廣(guang)(guang)大群(qun)眾打破距(ju)離界限，實現線(xian)上參展。

今年(nian)南國書(shu)香節開(kai)啟云(yun)互(hu)動(dong)(dong)，打造“小書(shu)房，大(da)世界”云(yun)平臺，百位名(ming)人(ren)(ren)作家走(zou)進自己的書(shu)房或特色書(shu)店，通(tong)過云(yun)互(hu)動(dong)(dong)，向廣大(da)群眾(zhong)推薦好書(shu)，共同參與書(shu)香節。來(lai)自廣東本土的近百名(ming)文化(hua)名(ming)人(ren)(ren)、專家學者(zhe)、作家、閱(yue)讀(du)推廣人(ren)(ren)將(jiang)下沉到全(quan)省分會場開(kai)展活動(dong)(dong)，通(tong)過講座(zuo)、對(dui)談、沙龍、簽售等形式(shi)，圍繞紅色題(ti)材(cai)、嶺(ling)南文化(hua)、親子教育、生活方式(shi)等內容，深入書(shu)店一(yi)線，與廣大(da)群眾(zhong)面對(dui)面交流。

優惠(hui)遍(bian)基(ji)層，多措并舉提高(gao)惠(hui)民滲(shen)透力

今年(nian)南(nan)國書香(xiang)節繼續發揮“全(quan)民(min)閱(yue)(yue)讀主陣(zhen)地”作(zuo)用，向(xiang)全(quan)省(sheng)廣大群眾推(tui)出便民(min)惠(hui)民(min)舉(ju)措，通過文化惠(hui)民(min)助推(tui)全(quan)民(min)閱(yue)(yue)讀。全(quan)省(sheng)分會場同步推(tui)出全(quan)場圖書八折(zhe)優惠(hui)，“書香(xiang)之夜”專場圖書限(xian)時七(qi)折(zhe)優惠(hui)。

全省各地分會場(chang)推出多(duo)項(xiang)惠(hui)民活(huo)動(dong)(dong)。在(zai)廣州分會場(chang)，讀(du)(du)者(zhe)到指定書(shu)(shu)店(dian)（四(si)閱(yue)書(shu)(shu)店(dian)·東湖店(dian)、四(si)閱(yue)書(shu)(shu)店(dian)·琶洲店(dian)、楠楓書(shu)(shu)院、新塘書(shu)(shu)城(cheng)、江高書(shu)(shu)城(cheng)、北京路教材書(shu)(shu)店(dian)、吾悅青年文化(hua)空(kong)(kong)間）購(gou)書(shu)(shu)，除(chu)享受8折優(you)惠(hui)以外，還可(ke)疊加享受工(gong)(gong)(gong)銀專(zhuan)項(xiang)優(you)惠(hui)。讀(du)(du)者(zhe)使用(yong)工(gong)(gong)(gong)銀e生活(huo)APP掃碼支付(fu)（需綁定廣州地區工(gong)(gong)(gong)銀信用(yong)卡），可(ke)享5折優(you)惠(hui)，最高單(dan)筆優(you)惠(hui)金(jin)額(e)可(ke)達50元(yuan)。活(huo)動(dong)(dong)期間每位讀(du)(du)者(zhe)可(ke)享受2次優(you)惠(hui)，優(you)惠(hui)名額(e)有限(xian)，先到先得。在(zai)“羊城(cheng)書(shu)(shu)展(zhan)”小程序(xu)，將上線(xian)“清(qing)空(kong)(kong)100位讀(du)(du)者(zhe)購(gou)物車”活(huo)動(dong)(dong)，連續10天隨(sui)機抽取(qu)10位提供(gong)限(xian)額(e)500元(yuan)范圍內清(qing)空(kong)(kong)購(gou)物車的免單(dan)福利，實實在(zai)在(zai)優(you)惠(hui)于民。

在中山(shan)分(fen)會(hui)(hui)場(chang)(chang)(chang)，“中山(shan)書(shu)(shu)(shu)展”云平(ping)臺將發(fa)放(fang)15萬(wan)電子(zi)(zi)購書(shu)(shu)(shu)券(quan)(quan)；江(jiang)門(men)分(fen)會(hui)(hui)場(chang)(chang)(chang)則(ze)通過“文(wen)化(hua)惠(hui)民，云上共享(xiang)”黨史(shi)答(da)題(ti)抽獎(jiang)小程序發(fa)放(fang)8萬(wan)元(yuan)電子(zi)(zi)購書(shu)(shu)(shu)券(quan)(quan)；湛(zhan)江(jiang)分(fen)會(hui)(hui)場(chang)(chang)(chang)將通過“嶺南書(shu)(shu)(shu)香”微信公眾號(hao)、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)布”微信公眾號(hao)等(deng)平(ping)臺發(fa)放(fang)10萬(wan)元(yuan)電子(zi)(zi)購書(shu)(shu)(shu)券(quan)(quan)；茂名(ming)分(fen)會(hui)(hui)場(chang)(chang)(chang)則(ze)向當地新(xin)華(hua)書(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)館及(ji)市區4家民營書(shu)(shu)(shu)店(dian)的讀者發(fa)放(fang)10萬(wan)元(yuan)購書(shu)(shu)(shu)券(quan)(quan)；云浮分(fen)會(hui)(hui)場(chang)(chang)(chang)將通過“云報商城(cheng)”派(pai)發(fa)電子(zi)(zi)購書(shu)(shu)(shu)券(quan)(quan)，同時派(pai)發(fa)紙質購書(shu)(shu)(shu)券(quan)(quan)，總額10萬(wan)元(yuan)。

公益暖(nuan)人(ren)心(xin)，形式創新助推(tui)閱讀服務多元化

書(shu)香節期間，廣(guang)州(zhou)市(shi)、深圳市(shi)、佛山市(shi)、韶關市(shi)、河源市(shi)、梅(mei)州(zhou)市(shi)、惠州(zhou)市(shi)、東莞(guan)市(shi)、中山市(shi)、江門市(shi)、湛(zhan)江市(shi)、茂名市(shi)、肇慶市(shi)、清遠市(shi)、潮州(zhou)市(shi)、揭陽市(shi)的市(shi)、縣公共圖(tu)(tu)書(shu)館與當地(di)新(xin)華書(shu)店聯合舉辦“你選(xuan)書(shu)，我買單”活動，凡持有當地(di)圖(tu)(tu)書(shu)館借(jie)閱(yue)(yue)卡(ka)的廣(guang)大(da)群眾，憑借(jie)閱(yue)(yue)卡(ka)可在當地(di)指定書(shu)店或圖(tu)(tu)書(shu)館自選(xuan)圖(tu)(tu)書(shu)進行借(jie)閱(yue)(yue)。

今(jin)年，鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)成為南(nan)國(guo)書(shu)(shu)(shu)(shu)香節的重點公益活動(dong)(dong)(dong)，各(ge)地分會場將在(zai)全省(sheng)鄉(xiang)(xiang)(xiang)鎮輪流(liu)開(kai)展(zhan)流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)，鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活動(dong)(dong)(dong)由各(ge)市縣新(xin)華書(shu)(shu)(shu)(shu)店具體開(kai)展(zhan)，潮南(nan)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中心、博羅書(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中心、江門購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中心、連州購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中心、江南(nan)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中心、新(xin)興購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)中心等數(shu)十家新(xin)華書(shu)(shu)(shu)(shu)店，將陸續舉辦流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)(xiang)(xiang)鎮流(liu)動(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)(xiang)(xiang)鎮，滿足農(nong)村群眾(zhong)精神(shen)文(wen)化需求，助(zhu)力鄉(xiang)(xiang)(xiang)村文(wen)化振興。

防控不放松，守好成果(guo)營造安全參展環境(jing)