2021南(nan)(nan)國(guo)書(shu)香(xiang)(xiang)節(jie)于(yu)8月(yue)(yue)20-30日(ri)舉辦(ban)。在常態化(hua)疫(yi)情防控下，本屆南(nan)(nan)國(guo)書(shu)香(xiang)(xiang)節(jie)采用“線上線下結合(he)、全省各級聯動、分散同(tong)期辦(ban)展”的(de)(de)形式開展，全省范(fan)圍內設立的(de)(de)321個分會場(chang)將同(tong)頻共(gong)振，聯袂(mei)唱(chang)響(xiang)閱讀協奏曲——超20萬種(zhong)參展圖書(shu)線上線下同(tong)步展示(shi)，200多名文化(hua)名家或踏(ta)足南(nan)(nan)粵，或做客云端，464場(chang)次文化(hua)活動潤澤嶺(ling)南(nan)(nan)，一場(chang)大眾(zhong)化(hua)、多元化(hua)、立體(ti)化(hua)的(de)(de)文化(hua)盛宴將在八月(yue)(yue)盛夏掀(xian)起(qi)滿城書(shu)香(xiang)(xiang)。

聚焦新時代，透過出版看百年(nian)輝煌成就(jiu)

今年(nian)是中國共產黨(dang)成立(li)100周年(nian)，也是我國進入(ru)“十四五”規(gui)劃、乘勢(shi)而上開啟全面(mian)建(jian)設社會(hui)主義(yi)現(xian)代化國家新征程、向第(di)二個百(bai)年(nian)奮斗目(mu)標進軍的開局之年(nian)。

2021南國(guo)書香節以“閱讀點(dian)(dian)亮前(qian)行(xing)的路”為(wei)年(nian)度(du)口號，匯集主題出(chu)版重(zhong)點(dian)(dian)出(chu)版物，在全(quan)省范圍內集中(zhong)展(zhan)示(shi)展(zhan)銷習近平新(xin)時代中(zhong)國(guo)特色社會主義(yi)思想出(chu)版成果(guo)，重(zhong)點(dian)(dian)展(zhan)示(shi)黨(dang)史(shi)、新(xin)中(zhong)國(guo)史(shi)、改(gai)革(ge)開放史(shi)、社會主義(yi)發展(zhan)史(shi)等主題出(chu)版物，展(zhan)示(shi)弘揚民(min)族精神、歌頌改(gai)革(ge)成果(guo)、宣傳典型事跡的優秀作品，為(wei)廣大(da)群(qun)眾呈現(xian)有高度(du)、有深度(du)的主題佳作。

全省分會場同步設立“主(zhu)題出版(ban)物(wu)專柜”，開啟線下聯展，筑成百(bai)店百(bai)部(bu)紅色經(jing)典(dian)圖書獻(xian)禮方陣，集中展示展銷《習近平談治(zhi)國(guo)理政》《中國(guo)共產(chan)黨簡(jian)史(shi)(shi)》《新征程(cheng)面對面》等(deng)重大主(zhu)題出版(ban)物(wu)和黨史(shi)(shi)學(xue)習教育讀物(wu)，全面展示進入新時代黨和國(guo)家(jia)各項事業(ye)取得的歷(li)史(shi)(shi)性(xing)成就、發生的歷(li)史(shi)(shi)性(xing)變(bian)革，回(hui)顧百(bai)年(nian)歷(li)程(cheng)，展現輝煌成就，引發廣大群眾(zhong)共鳴。

同時(shi)，各分會場(chang)集中(zhong)開展(zhan)主題(ti)出版物(wu)首發儀式、“紅色(se)文化輕(qing)騎兵”、“重溫紅色(se)記憶”等(deng)紅色(se)題(ti)材閱讀(du)互動活動。

吹(chui)響集結(jie)號，全省321個分(fen)會場聯展聯動

本屆南國書香節進(jin)一步(bu)深耕全(quan)(quan)(quan)民(min)閱(yue)讀，厚植文化根基，著力(li)拓寬全(quan)(quan)(quan)民(min)參展的(de)幅度、延伸(shen)全(quan)(quan)(quan)民(min)觀展的(de)廣度、加大(da)全(quan)(quan)(quan)民(min)優惠的(de)力(li)度、掀(xian)起全(quan)(quan)(quan)民(min)閱(yue)讀的(de)熱度，立足“挖掘地方(fang)優勢、辦出(chu)地方(fang)特色(se)”，在全(quan)(quan)(quan)省設置321個分(fen)會(hui)場。

各(ge)分(fen)會場統一(yi)標識(shi)、統一(yi)宣傳、統一(yi)折(zhe)扣、統一(yi)氛圍，編織成(cheng)一(yi)張(zhang)廣(guang)泛的、立體的全民閱讀服務網，共同吹響“2021南國(guo)書香節”集結號。

全(quan)省分會場分布(bu)均衡，全(quan)面覆蓋市、區（縣），讓(rang)廣大(da)(da)群眾實現零距離(li)參展。展覽不僅注重主題聚(ju)焦(jiao)，思想引(yin)領(ling)，也注重大(da)(da)眾閱(yue)讀(du)，活(huo)(huo)動(dong)互(hu)動(dong)，只要(yao)廣大(da)(da)群眾走(zou)進(jin)(jin)書店，走(zou)進(jin)(jin)圖書館，就可以近(jin)距離(li)參與書香節豐富的閱(yue)讀(du)活(huo)(huo)動(dong)。

全(quan)省(sheng)各地(di)分會場以新華書(shu)店(dian)、特色書(shu)店(dian)為閱讀發散(san)點，同步設(she)置“書(shu)香優選”精品出(chu)(chu)版物(wu)專柜(ju)、廣東優秀出(chu)(chu)版物(wu)專柜(ju)、中國出(chu)(chu)版集團(tuan)優秀出(chu)(chu)版物(wu)專柜(ju)，精選一批大眾精品、暢銷經典(dian)、嶺(ling)南(nan)(nan)文化(hua)、地(di)方特色讀物(wu)，為廣大群眾提供閱讀指南(nan)(nan)。

書店廣泛聯結各(ge)行(xing)各(ge)業(ye)，通過閱讀活動串聯起機(ji)關、學(xue)校、社區(qu)、企業(ye)，從(cong)而調(diao)動全省各(ge)地(di)廣大群眾參與的積極(ji)性。

閱(yue)(yue)讀(du)(du)(du)(du)活(huo)動(dong)(dong)(dong)(dong)融合本地特色：廣(guang)州(zhou)(zhou)(zhou)市(shi)(shi)推出“聲入人心(xin)，紅(hong)動(dong)(dong)(dong)(dong)廣(guang)州(zhou)(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)(zhou)最美(mei)“悅(yue)”讀(du)(du)(du)(du)之聲紅(hong)色經(jing)典(dian)作品誦(song)讀(du)(du)(du)(du)；深圳市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)映百年偉(wei)業(ye)”黨史(shi)學習(xi)教育主(zhu)題(ti)(ti)展(zhan)；汕(shan)頭市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)中的鄉(xiang)村變遷(qian)”圖書(shu)展(zhan)；佛山(shan)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)與遠(yuan)方”基層(ceng)文化(hua)(hua)巡回展(zhan)；河源(yuan)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)盲(mang)人聽(ting)書(shu)、聾啞人視聽(ting)閱(yue)(yue)讀(du)(du)(du)(du)活(huo)動(dong)(dong)(dong)(dong)；梅州(zhou)(zhou)(zhou)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“南粵沃土(tu)鑄偉(wei)業(ye)——中國共產黨在廣(guang)東”圖片展(zhan)；惠州(zhou)(zhou)(zhou)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“不忘初(chu)心(xin)，傳承薪火”主(zhu)題(ti)(ti)閱(yue)(yue)讀(du)(du)(du)(du)活(huo)動(dong)(dong)(dong)(dong)；汕(shan)尾市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)《熱土(tu)地上的紅(hong)飄帶(dai)》新書(shu)分享(xiang)會(hui)；中山(shan)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)第三屆中山(shan)市(shi)(shi)經(jing)典(dian)誦(song)讀(du)(du)(du)(du)活(huo)動(dong)(dong)(dong)(dong)線(xian)下決賽；江(jiang)門(men)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)黨史(shi)、僑(qiao)史(shi)故事分享(xiang)會(hui)和僑(qiao)鄉(xiang)特色文化(hua)(hua)展(zhan)示活(huo)動(dong)(dong)(dong)(dong)；陽江(jiang)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)紅(hong)色主(zhu)題(ti)(ti)紀(ji)錄片展(zhan)播活(huo)動(dong)(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩氣度與民族自信”“儒家修身”等主(zhu)題(ti)(ti)文化(hua)(hua)講堂；茂名(ming)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)暖山(shan)區”捐書(shu)活(huo)動(dong)(dong)(dong)(dong)；肇慶(qing)(qing)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)全國“兩優(you)一先”表(biao)彰大會(hui)肇慶(qing)(qing)代表(biao)閱(yue)(yue)讀(du)(du)(du)(du)分享(xiang)會(hui)；清(qing)遠(yuan)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“文明(ming)家風”書(shu)法巡展(zhan)；潮(chao)州(zhou)(zhou)(zhou)市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心(xin)向黨”潮(chao)州(zhou)(zhou)(zhou)黨史(shi)印(yin)記檔案圖片展(zhan)；揭陽市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)家國情”讀(du)(du)(du)(du)書(shu)主(zhu)題(ti)(ti)晚會(hui)；云(yun)浮市(shi)(shi)舉(ju)(ju)辦(ban)(ban)(ban)“書(shu)香(xiang)鄉(xiang)村”公益贈(zeng)書(shu)活(huo)動(dong)(dong)(dong)(dong)。

立(li)面(mian)觀(guan)書展(zhan)，線上線下活(huo)動(dong)有機(ji)融合

隨(sui)著閱讀(du)方式多樣化(hua)，南(nan)國書(shu)香(xiang)節(jie)進一步(bu)加(jia)強線(xian)(xian)(xian)上線(xian)(xian)(xian)下(xia)(xia)融合，搭建“南(nan)國書(shu)香(xiang)節(jie)云平(ping)臺(tai)”，將線(xian)(xian)(xian)上展(zhan)示、線(xian)(xian)(xian)上銷售、線(xian)(xian)(xian)上活(huo)(huo)動(dong)、線(xian)(xian)(xian)上公益和線(xian)(xian)(xian)下(xia)(xia)活(huo)(huo)動(dong)有機融合。廣(guang)大群眾不僅可以(yi)(yi)到分會場(chang)線(xian)(xian)(xian)下(xia)(xia)參展(zhan)，也可以(yi)(yi)通過南(nan)國書(shu)香(xiang)節(jie)小程序、羊城書(shu)展(zhan)小程序，在云端同享優惠購(gou)書(shu)、參與閱讀(du)活(huo)(huo)動(dong)。

主(zhu)題出(chu)版物(wu)展銷(xiao)、“書(shu)香(xiang)優選”精品出(chu)版物(wu)展銷(xiao)、廣(guang)東優秀出(chu)版物(wu)展銷(xiao)、中國出(chu)版集(ji)團(tuan)優秀出(chu)版物(wu)展銷(xiao)將(jiang)在“南國書(shu)香(xiang)節”小程(cheng)序(xu)同(tong)步(bu)上線(xian)，全省分會場(chang)(chang)同(tong)步(bu)開設線(xian)上購(gou)書(shu)平臺，重(zhong)點依托“新(xin)華通讀(du)”小程(cheng)序(xu)，供全省廣(guang)大群眾(zhong)(zhong)在線(xian)購(gou)書(shu)；同(tong)時，數十場(chang)(chang)新(xin)書(shu)分享會、論壇沙龍、閱讀(du)活(huo)動將(jiang)進(jin)行線(xian)上直(zhi)播，并通過南國書(shu)香(xiang)節小程(cheng)序(xu)全面發布，讓廣(guang)大群眾(zhong)(zhong)打破距離界限(xian)，實現線(xian)上參展。

今(jin)年(nian)南國書(shu)(shu)香(xiang)節開(kai)啟云(yun)互動(dong)(dong)，打造“小書(shu)(shu)房(fang)，大世(shi)界”云(yun)平臺，百位(wei)名(ming)人作家走進自己的書(shu)(shu)房(fang)或(huo)特(te)色書(shu)(shu)店，通過云(yun)互動(dong)(dong)，向廣(guang)大群(qun)眾推(tui)薦好書(shu)(shu)，共同參與(yu)書(shu)(shu)香(xiang)節。來(lai)自廣(guang)東本土的近百名(ming)文化名(ming)人、專家學者、作家、閱讀推(tui)廣(guang)人將下沉到(dao)全省分會場開(kai)展活動(dong)(dong)，通過講座、對談(tan)、沙龍、簽售等形式(shi)，圍繞紅色題(ti)材(cai)、嶺南文化、親子教(jiao)育、生活方(fang)式(shi)等內容，深入書(shu)(shu)店一線，與(yu)廣(guang)大群(qun)眾面(mian)對面(mian)交流。

優惠(hui)遍基層，多措并(bing)舉提(ti)高惠(hui)民(min)滲(shen)透(tou)力

今(jin)年南國(guo)書香(xiang)節繼(ji)續(xu)發揮“全民閱讀主陣地”作用，向全省(sheng)廣大群眾推出便民惠(hui)民舉措，通過文化惠(hui)民助(zhu)推全民閱讀。全省(sheng)分會場(chang)同步推出全場(chang)圖書八(ba)折(zhe)優(you)惠(hui)，“書香(xiang)之夜”專場(chang)圖書限時(shi)七折(zhe)優(you)惠(hui)。

全省各地分會場推出多項惠(hui)(hui)(hui)(hui)民活(huo)動(dong)。在廣州分會場，讀(du)者(zhe)到指定書(shu)(shu)店(dian)（四閱書(shu)(shu)店(dian)·東湖店(dian)、四閱書(shu)(shu)店(dian)·琶洲店(dian)、楠(nan)楓書(shu)(shu)院、新塘書(shu)(shu)城、江高(gao)書(shu)(shu)城、北京路教材書(shu)(shu)店(dian)、吾悅(yue)青年文化空間(jian)）購(gou)書(shu)(shu)，除享(xiang)(xiang)受8折優(you)(you)(you)惠(hui)(hui)(hui)(hui)以(yi)外，還可疊加享(xiang)(xiang)受工(gong)銀(yin)專項優(you)(you)(you)惠(hui)(hui)(hui)(hui)。讀(du)者(zhe)使用(yong)工(gong)銀(yin)e生活(huo)APP掃碼支(zhi)付(fu)（需綁定廣州地區工(gong)銀(yin)信用(yong)卡），可享(xiang)(xiang)5折優(you)(you)(you)惠(hui)(hui)(hui)(hui)，最高(gao)單筆優(you)(you)(you)惠(hui)(hui)(hui)(hui)金額(e)可達50元(yuan)。活(huo)動(dong)期(qi)間(jian)每位(wei)讀(du)者(zhe)可享(xiang)(xiang)受2次(ci)優(you)(you)(you)惠(hui)(hui)(hui)(hui)，優(you)(you)(you)惠(hui)(hui)(hui)(hui)名額(e)有限，先到先得。在“羊(yang)城書(shu)(shu)展”小程序，將上(shang)線“清(qing)空100位(wei)讀(du)者(zhe)購(gou)物(wu)車”活(huo)動(dong)，連續10天(tian)隨機抽取10位(wei)提供限額(e)500元(yuan)范圍內清(qing)空購(gou)物(wu)車的免(mian)單福利，實實在在優(you)(you)(you)惠(hui)(hui)(hui)(hui)于民。

在(zai)中山分(fen)(fen)會(hui)(hui)場(chang)(chang)，“中山書(shu)(shu)(shu)展”云平臺將發放15萬(wan)(wan)(wan)電子(zi)購(gou)(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；江門(men)分(fen)(fen)會(hui)(hui)場(chang)(chang)則通(tong)過(guo)“文(wen)化惠民(min)，云上(shang)共享”黨史答題抽獎(jiang)小程序發放8萬(wan)(wan)(wan)元(yuan)(yuan)電子(zi)購(gou)(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；湛江分(fen)(fen)會(hui)(hui)場(chang)(chang)將通(tong)過(guo)“嶺南書(shu)(shu)(shu)香”微(wei)信(xin)公眾(zhong)號、“視聽湛江”APP、“湛江發布(bu)”微(wei)信(xin)公眾(zhong)號等平臺發放10萬(wan)(wan)(wan)元(yuan)(yuan)電子(zi)購(gou)(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；茂名分(fen)(fen)會(hui)(hui)場(chang)(chang)則向(xiang)當地(di)新華(hua)書(shu)(shu)(shu)店(dian)、市圖書(shu)(shu)(shu)館及市區4家民(min)營(ying)書(shu)(shu)(shu)店(dian)的讀者發放10萬(wan)(wan)(wan)元(yuan)(yuan)購(gou)(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)；云浮分(fen)(fen)會(hui)(hui)場(chang)(chang)將通(tong)過(guo)“云報(bao)商(shang)城”派(pai)(pai)發電子(zi)購(gou)(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)，同時派(pai)(pai)發紙質購(gou)(gou)(gou)(gou)書(shu)(shu)(shu)券(quan)(quan)，總額(e)10萬(wan)(wan)(wan)元(yuan)(yuan)。

公益暖人心，形式創新助推閱讀(du)服務(wu)多元(yuan)化

書(shu)(shu)香節期間，廣(guang)州(zhou)市(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)(shi)、梅州(zhou)市(shi)(shi)(shi)(shi)、惠州(zhou)市(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)、揭(jie)陽市(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)、縣公共圖(tu)書(shu)(shu)館與當(dang)地(di)新華書(shu)(shu)店聯合舉辦“你(ni)選書(shu)(shu)，我(wo)買單(dan)”活動，凡持有當(dang)地(di)圖(tu)書(shu)(shu)館借(jie)(jie)閱卡的廣(guang)大(da)群眾，憑(ping)借(jie)(jie)閱卡可(ke)在當(dang)地(di)指定書(shu)(shu)店或圖(tu)書(shu)(shu)館自選圖(tu)書(shu)(shu)進(jin)行(xing)借(jie)(jie)閱。

今年，鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)(liu)(liu)動(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)成為南(nan)(nan)國書(shu)(shu)香(xiang)節(jie)的重點公益(yi)活(huo)動(dong)，各地分會場將(jiang)在全省(sheng)鄉(xiang)(xiang)鎮(zhen)輪(lun)流(liu)(liu)(liu)(liu)開展(zhan)流(liu)(liu)(liu)(liu)動(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)，鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)(liu)(liu)動(dong)售(shou)(shou)書(shu)(shu)活(huo)動(dong)由各市縣新(xin)(xin)華(hua)書(shu)(shu)店具體開展(zhan)，潮南(nan)(nan)購(gou)書(shu)(shu)中(zhong)(zhong)心(xin)、博羅書(shu)(shu)城、陽山購(gou)書(shu)(shu)中(zhong)(zhong)心(xin)、江門購(gou)書(shu)(shu)中(zhong)(zhong)心(xin)、連州購(gou)書(shu)(shu)中(zhong)(zhong)心(xin)、江南(nan)(nan)購(gou)書(shu)(shu)中(zhong)(zhong)心(xin)、新(xin)(xin)興購(gou)書(shu)(shu)中(zhong)(zhong)心(xin)等數十家(jia)新(xin)(xin)華(hua)書(shu)(shu)店，將(jiang)陸續舉辦流(liu)(liu)(liu)(liu)動(dong)售(shou)(shou)書(shu)(shu)，把(ba)“鄉(xiang)(xiang)鎮(zhen)流(liu)(liu)(liu)(liu)動(dong)售(shou)(shou)書(shu)(shu)車”開到(dao)偏遠鄉(xiang)(xiang)鎮(zhen)，滿足農(nong)村群眾精神文化需(xu)求，助力(li)鄉(xiang)(xiang)村文化振興。

防控(kong)不放松，守(shou)好成果營(ying)造安全(quan)參展環境