2021南(nan)國書(shu)香(xiang)節于(yu)8月(yue)20-30日舉(ju)辦。在常態(tai)化(hua)疫情防控下，本屆南(nan)國書(shu)香(xiang)節采用(yong)“線上(shang)(shang)線下結(jie)合、全省(sheng)各級聯(lian)(lian)動(dong)、分散同期辦展”的形式開(kai)展，全省(sheng)范圍(wei)內設(she)立的321個分會場(chang)將(jiang)同頻共振，聯(lian)(lian)袂唱響閱讀(du)協奏曲(qu)——超20萬種參展圖書(shu)線上(shang)(shang)線下同步(bu)展示，200多(duo)名(ming)文化(hua)名(ming)家(jia)或踏足南(nan)粵，或做(zuo)客云(yun)端(duan)，464場(chang)次文化(hua)活動(dong)潤澤(ze)嶺南(nan)，一場(chang)大眾化(hua)、多(duo)元化(hua)、立體(ti)化(hua)的文化(hua)盛宴(yan)將(jiang)在八(ba)月(yue)盛夏掀起(qi)滿城(cheng)書(shu)香(xiang)。

聚(ju)焦(jiao)新時代(dai)，透(tou)過出版看百(bai)年輝煌成(cheng)就(jiu)

今年(nian)(nian)是(shi)中國共(gong)產(chan)黨成立100周年(nian)(nian)，也是(shi)我(wo)國進入“十四(si)五”規劃、乘勢(shi)而上開(kai)啟(qi)全面建(jian)設(she)社會(hui)主義現代化國家(jia)新征程、向(xiang)第二個百年(nian)(nian)奮(fen)斗目標進軍的開(kai)局之年(nian)(nian)。

2021南國(guo)書香節(jie)以“閱讀(du)點(dian)亮前行的(de)路”為(wei)年度口號，匯(hui)集主(zhu)題出(chu)版重點(dian)出(chu)版物(wu)，在全省范圍內集中展示(shi)展銷習近平新時代中國(guo)特色社(she)會主(zhu)義(yi)思想(xiang)出(chu)版成果(guo)，重點(dian)展示(shi)黨史(shi)、新中國(guo)史(shi)、改革開放(fang)史(shi)、社(she)會主(zhu)義(yi)發展史(shi)等主(zhu)題出(chu)版物(wu)，展示(shi)弘(hong)揚民族(zu)精神(shen)、歌頌改革成果(guo)、宣傳典型(xing)事跡的(de)優(you)秀作(zuo)品，為(wei)廣(guang)大群眾呈(cheng)現有高度、有深度的(de)主(zhu)題佳作(zuo)。

全省分會場同步(bu)設立“主題(ti)出版(ban)物專柜”，開啟線(xian)下聯展，筑成百店百部紅色(se)經典(dian)圖(tu)書獻禮方陣，集中展示(shi)展銷《習(xi)近平談治國理政(zheng)》《中國共(gong)產黨(dang)簡史(shi)》《新(xin)征程面(mian)(mian)對(dui)面(mian)(mian)》等重大(da)主題(ti)出版(ban)物和黨(dang)史(shi)學習(xi)教育讀物，全面(mian)(mian)展示(shi)進入新(xin)時(shi)代黨(dang)和國家各項(xiang)事業取得的歷(li)史(shi)性成就、發生的歷(li)史(shi)性變革，回顧百年(nian)歷(li)程，展現輝煌成就，引發廣(guang)大(da)群眾共(gong)鳴。

同時，各分(fen)會場(chang)集中開展主題(ti)出版物首(shou)發儀式(shi)、“紅色文化輕騎(qi)兵”、“重溫紅色記(ji)憶”等紅色題(ti)材閱讀互動(dong)活動(dong)。

吹(chui)響集結號，全(quan)省321個分會場聯(lian)(lian)展聯(lian)(lian)動

本屆南(nan)國書香節進一步深耕(geng)全(quan)(quan)民(min)(min)閱(yue)讀(du)，厚植文化根基，著力拓寬全(quan)(quan)民(min)(min)參展(zhan)的(de)幅度、延伸全(quan)(quan)民(min)(min)觀展(zhan)的(de)廣度、加大全(quan)(quan)民(min)(min)優(you)惠的(de)力度、掀起(qi)全(quan)(quan)民(min)(min)閱(yue)讀(du)的(de)熱度，立(li)足“挖掘地(di)方優(you)勢、辦出地(di)方特(te)色”，在全(quan)(quan)省設(she)置321個分會場。

各分會場統(tong)(tong)一(yi)(yi)標識、統(tong)(tong)一(yi)(yi)宣傳、統(tong)(tong)一(yi)(yi)折扣、統(tong)(tong)一(yi)(yi)氛圍，編(bian)織成一(yi)(yi)張廣泛的、立體的全民閱讀(du)服務網(wang)，共同吹(chui)響“2021南國書香(xiang)節(jie)”集(ji)結號(hao)。

全(quan)省分會場分布均衡，全(quan)面覆蓋市、區(qu)（縣(xian)），讓廣(guang)大群眾(zhong)(zhong)實現零距離參展(zhan)。展(zhan)覽不僅注重主題聚焦，思想引領，也注重大眾(zhong)(zhong)閱讀(du)，活動(dong)互動(dong)，只要(yao)廣(guang)大群眾(zhong)(zhong)走進書(shu)店，走進圖書(shu)館，就(jiu)可以近距離參與書(shu)香節(jie)豐富的閱讀(du)活動(dong)。

全省各(ge)地分會場以新華書店(dian)、特(te)色書店(dian)為(wei)閱(yue)讀(du)發散點，同(tong)步設置“書香優選(xuan)(xuan)”精(jing)品出(chu)版(ban)物專柜、廣東優秀出(chu)版(ban)物專柜、中國出(chu)版(ban)集團優秀出(chu)版(ban)物專柜，精(jing)選(xuan)(xuan)一批大眾精(jing)品、暢(chang)銷經典、嶺南(nan)文化、地方特(te)色讀(du)物，為(wei)廣大群眾提供閱(yue)讀(du)指(zhi)南(nan)。

書店廣泛聯結(jie)各(ge)(ge)行各(ge)(ge)業(ye)，通過(guo)閱讀活動(dong)(dong)串聯起機(ji)關、學校、社區、企業(ye)，從而調動(dong)(dong)全省各(ge)(ge)地廣大(da)群眾參與的(de)積(ji)極性。

閱(yue)(yue)讀(du)(du)(du)活(huo)(huo)動(dong)(dong)(dong)融合本地(di)特(te)色：廣(guang)(guang)州市(shi)(shi)(shi)推(tui)出“聲入人心，紅(hong)動(dong)(dong)(dong)廣(guang)(guang)州”——尋找廣(guang)(guang)州最美“悅”讀(du)(du)(du)之(zhi)聲紅(hong)色經(jing)典(dian)作品誦(song)(song)讀(du)(du)(du)；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映百年偉業(ye)”黨史(shi)學習教育主(zhu)題(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中的鄉(xiang)村(cun)(cun)變遷”圖書(shu)(shu)展(zhan)(zhan)；佛(fo)山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)(yue)途(tu)，書(shu)(shu)與遠(yuan)方”基層(ceng)文化(hua)巡(xun)回展(zhan)(zhan)；河源(yuan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽書(shu)(shu)、聾(long)啞人視聽閱(yue)(yue)讀(du)(du)(du)活(huo)(huo)動(dong)(dong)(dong)；梅州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中國共產黨在廣(guang)(guang)東”圖片(pian)(pian)展(zhan)(zhan)；惠(hui)州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不(bu)忘初心，傳承薪(xin)火”主(zhu)題(ti)閱(yue)(yue)讀(du)(du)(du)活(huo)(huo)動(dong)(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地(di)上的紅(hong)飄帶(dai)》新書(shu)(shu)分(fen)享(xiang)會；中山(shan)(shan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中山(shan)(shan)市(shi)(shi)(shi)經(jing)典(dian)誦(song)(song)讀(du)(du)(du)活(huo)(huo)動(dong)(dong)(dong)線下決賽；江(jiang)門(men)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨史(shi)、僑(qiao)史(shi)故事(shi)分(fen)享(xiang)會和僑(qiao)鄉(xiang)特(te)色文化(hua)展(zhan)(zhan)示(shi)活(huo)(huo)動(dong)(dong)(dong)；陽(yang)江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)色主(zhu)題(ti)紀錄片(pian)(pian)展(zhan)(zhan)播活(huo)(huo)動(dong)(dong)(dong)；湛江(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐(tang)詩氣度與民族自信(xin)”“儒家(jia)修(xiu)身”等主(zhu)題(ti)文化(hua)講堂；茂名市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香暖山(shan)(shan)區”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全(quan)國“兩優一先(xian)”表彰大會肇慶代表閱(yue)(yue)讀(du)(du)(du)分(fen)享(xiang)會；清遠(yuan)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文明家(jia)風(feng)”書(shu)(shu)法巡(xun)展(zhan)(zhan)；潮州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心向(xiang)黨”潮州黨史(shi)印記檔案圖片(pian)(pian)展(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香家(jia)國情”讀(du)(du)(du)書(shu)(shu)主(zhu)題(ti)晚會；云(yun)浮市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香鄉(xiang)村(cun)(cun)”公益(yi)贈(zeng)書(shu)(shu)活(huo)(huo)動(dong)(dong)(dong)。

立(li)面觀書展，線上線下活(huo)動有機融(rong)合

隨著閱讀(du)方式多樣化，南(nan)國(guo)(guo)書(shu)香(xiang)節進一步加(jia)強線上線下融(rong)合(he)，搭(da)建“南(nan)國(guo)(guo)書(shu)香(xiang)節云平臺”，將線上展(zhan)示、線上銷售、線上活(huo)(huo)動(dong)(dong)、線上公益和線下活(huo)(huo)動(dong)(dong)有(you)機融(rong)合(he)。廣(guang)大(da)群眾不僅可(ke)以(yi)到分會(hui)場(chang)線下參展(zhan)，也可(ke)以(yi)通過南(nan)國(guo)(guo)書(shu)香(xiang)節小程序(xu)、羊城(cheng)書(shu)展(zhan)小程序(xu)，在云端同(tong)享優(you)惠(hui)購(gou)書(shu)、參與閱讀(du)活(huo)(huo)動(dong)(dong)。

主題出(chu)版(ban)物展(zhan)銷(xiao)、“書香(xiang)(xiang)優選”精品出(chu)版(ban)物展(zhan)銷(xiao)、廣(guang)東優秀出(chu)版(ban)物展(zhan)銷(xiao)、中國出(chu)版(ban)集(ji)團優秀出(chu)版(ban)物展(zhan)銷(xiao)將在(zai)“南國書香(xiang)(xiang)節”小(xiao)程序(xu)同步上(shang)線(xian)，全(quan)(quan)省分(fen)會場同步開設(she)線(xian)上(shang)購書平(ping)臺，重點(dian)依托“新(xin)華通讀(du)”小(xiao)程序(xu)，供(gong)全(quan)(quan)省廣(guang)大(da)群眾(zhong)在(zai)線(xian)購書；同時，數(shu)十(shi)場新(xin)書分(fen)享會、論(lun)壇沙龍、閱讀(du)活動(dong)將進行線(xian)上(shang)直(zhi)播(bo)，并通過南國書香(xiang)(xiang)節小(xiao)程序(xu)全(quan)(quan)面發(fa)布，讓廣(guang)大(da)群眾(zhong)打破距(ju)離界限，實(shi)現線(xian)上(shang)參展(zhan)。

今年南(nan)國書(shu)香(xiang)節(jie)開(kai)啟云(yun)(yun)互動，打造“小書(shu)房(fang)，大世界(jie)”云(yun)(yun)平臺，百(bai)位名(ming)人作家(jia)走進(jin)自己的書(shu)房(fang)或特色書(shu)店，通過云(yun)(yun)互動，向廣(guang)大群(qun)眾(zhong)推(tui)薦好書(shu)，共同參與書(shu)香(xiang)節(jie)。來(lai)自廣(guang)東本土的近百(bai)名(ming)文(wen)化名(ming)人、專家(jia)學者、作家(jia)、閱讀(du)推(tui)廣(guang)人將下沉到全(quan)省分會(hui)場開(kai)展活動，通過講座、對(dui)(dui)談(tan)、沙龍、簽售等形式(shi)，圍繞紅色題材、嶺南(nan)文(wen)化、親子教育、生活方式(shi)等內(nei)容，深入書(shu)店一線，與廣(guang)大群(qun)眾(zhong)面對(dui)(dui)面交流。

優惠遍基(ji)層，多措并舉(ju)提(ti)高惠民滲(shen)透(tou)力

今年(nian)南(nan)國書香節繼續發揮“全(quan)民閱讀主陣地”作用，向全(quan)省廣大群(qun)眾推出(chu)便民惠民舉措，通過文化惠民助推全(quan)民閱讀。全(quan)省分會場(chang)同步推出(chu)全(quan)場(chang)圖書八折優(you)惠，“書香之夜(ye)”專場(chang)圖書限時七(qi)折優(you)惠。

全省各地分(fen)會(hui)場(chang)推出多項惠(hui)(hui)(hui)民活動。在(zai)廣州分(fen)會(hui)場(chang)，讀(du)(du)者(zhe)(zhe)到指定書(shu)店（四閱書(shu)店·東湖店、四閱書(shu)店·琶洲店、楠楓書(shu)院、新塘書(shu)城(cheng)、江高書(shu)城(cheng)、北(bei)京路教材書(shu)店、吾(wu)悅(yue)青年(nian)文化空間(jian)）購書(shu)，除享(xiang)(xiang)受(shou)8折(zhe)優(you)惠(hui)(hui)(hui)以外，還可(ke)(ke)疊加享(xiang)(xiang)受(shou)工銀專(zhuan)項優(you)惠(hui)(hui)(hui)。讀(du)(du)者(zhe)(zhe)使用工銀e生活APP掃(sao)碼支付（需(xu)綁定廣州地區工銀信用卡），可(ke)(ke)享(xiang)(xiang)5折(zhe)優(you)惠(hui)(hui)(hui)，最高單筆優(you)惠(hui)(hui)(hui)金(jin)額可(ke)(ke)達(da)50元。活動期(qi)間(jian)每(mei)位(wei)讀(du)(du)者(zhe)(zhe)可(ke)(ke)享(xiang)(xiang)受(shou)2次優(you)惠(hui)(hui)(hui)，優(you)惠(hui)(hui)(hui)名額有限(xian)，先到先得。在(zai)“羊城(cheng)書(shu)展”小程序，將上線“清(qing)空100位(wei)讀(du)(du)者(zhe)(zhe)購物車”活動，連續(xu)10天隨(sui)機抽取(qu)10位(wei)提供限(xian)額500元范圍內清(qing)空購物車的免單福利，實(shi)實(shi)在(zai)在(zai)優(you)惠(hui)(hui)(hui)于(yu)民。

在(zai)中山分(fen)會(hui)場(chang)，“中山書(shu)(shu)展”云平(ping)臺(tai)將(jiang)(jiang)發(fa)放(fang)15萬(wan)(wan)電(dian)子(zi)(zi)購(gou)(gou)書(shu)(shu)券(quan)；江(jiang)(jiang)門分(fen)會(hui)場(chang)則通過“文化惠民，云上共享”黨史答題抽獎小程序發(fa)放(fang)8萬(wan)(wan)元電(dian)子(zi)(zi)購(gou)(gou)書(shu)(shu)券(quan)；湛江(jiang)(jiang)分(fen)會(hui)場(chang)將(jiang)(jiang)通過“嶺南書(shu)(shu)香”微信(xin)公眾號、“視聽湛江(jiang)(jiang)”APP、“湛江(jiang)(jiang)發(fa)布”微信(xin)公眾號等平(ping)臺(tai)發(fa)放(fang)10萬(wan)(wan)元電(dian)子(zi)(zi)購(gou)(gou)書(shu)(shu)券(quan)；茂名分(fen)會(hui)場(chang)則向當地新華(hua)書(shu)(shu)店、市(shi)圖(tu)書(shu)(shu)館及市(shi)區4家民營書(shu)(shu)店的讀(du)者發(fa)放(fang)10萬(wan)(wan)元購(gou)(gou)書(shu)(shu)券(quan)；云浮分(fen)會(hui)場(chang)將(jiang)(jiang)通過“云報商城”派發(fa)電(dian)子(zi)(zi)購(gou)(gou)書(shu)(shu)券(quan)，同時派發(fa)紙質購(gou)(gou)書(shu)(shu)券(quan)，總額10萬(wan)(wan)元。

公益暖人心，形式創新助(zhu)推閱讀服務多元化(hua)

書香節期(qi)間(jian)，廣(guang)(guang)州市(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)(shi)、梅州市(shi)(shi)(shi)(shi)(shi)(shi)、惠(hui)州市(shi)(shi)(shi)(shi)(shi)(shi)、東(dong)莞(guan)市(shi)(shi)(shi)(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)(shi)、茂名市(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)、潮州市(shi)(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)(shi)、縣(xian)公共(gong)圖(tu)(tu)(tu)書館與當(dang)地新華(hua)書店聯合(he)舉辦“你選(xuan)書，我(wo)買單(dan)”活動，凡持有(you)當(dang)地圖(tu)(tu)(tu)書館借(jie)閱(yue)(yue)卡(ka)的廣(guang)(guang)大群眾，憑借(jie)閱(yue)(yue)卡(ka)可在當(dang)地指定(ding)書店或圖(tu)(tu)(tu)書館自選(xuan)圖(tu)(tu)(tu)書進行(xing)借(jie)閱(yue)(yue)。

今(jin)年，鄉鎮(zhen)(zhen)流動(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)成(cheng)為南國書(shu)(shu)(shu)(shu)香(xiang)節的重點(dian)公(gong)益活(huo)動(dong)，各地分會場將在全(quan)省鄉鎮(zhen)(zhen)輪流開展流動(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)，鄉鎮(zhen)(zhen)流動(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)由(you)各市(shi)縣(xian)新(xin)華書(shu)(shu)(shu)(shu)店(dian)具體開展，潮南購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博(bo)羅書(shu)(shu)(shu)(shu)城、陽山購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)門購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連州購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江(jiang)南購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新(xin)興購書(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數(shu)十家新(xin)華書(shu)(shu)(shu)(shu)店(dian)，將陸續(xu)舉辦(ban)流動(dong)售書(shu)(shu)(shu)(shu)，把“鄉鎮(zhen)(zhen)流動(dong)售書(shu)(shu)(shu)(shu)車”開到偏遠(yuan)鄉鎮(zhen)(zhen)，滿足農村群眾精神文(wen)化需求，助力鄉村文(wen)化振興。

防控不放松(song)，守(shou)好成果(guo)營造安全參展環境