2021南(nan)國(guo)書(shu)香節于(yu)8月20-30日舉辦。在(zai)常態(tai)化(hua)(hua)(hua)(hua)(hua)疫情防控下(xia)，本屆南(nan)國(guo)書(shu)香節采用(yong)“線(xian)上線(xian)下(xia)結合、全省(sheng)各級聯動、分(fen)散(san)同期辦展(zhan)(zhan)”的(de)(de)形(xing)式開展(zhan)(zhan)，全省(sheng)范圍內設(she)立的(de)(de)321個分(fen)會場將同頻共振(zhen)，聯袂唱響閱讀協奏曲——超20萬種參(can)展(zhan)(zhan)圖(tu)書(shu)線(xian)上線(xian)下(xia)同步(bu)展(zhan)(zhan)示(shi)，200多(duo)名文(wen)化(hua)(hua)(hua)(hua)(hua)名家或(huo)踏足南(nan)粵，或(huo)做客云端(duan)，464場次文(wen)化(hua)(hua)(hua)(hua)(hua)活(huo)動潤澤(ze)嶺南(nan)，一場大眾化(hua)(hua)(hua)(hua)(hua)、多(duo)元化(hua)(hua)(hua)(hua)(hua)、立體化(hua)(hua)(hua)(hua)(hua)的(de)(de)文(wen)化(hua)(hua)(hua)(hua)(hua)盛(sheng)宴將在(zai)八月盛(sheng)夏掀起滿城書(shu)香。

聚焦(jiao)新時代，透過出版看(kan)百(bai)年輝(hui)煌成(cheng)就

今年(nian)是(shi)中國共產黨(dang)成立100周年(nian)，也是(shi)我國進入“十四五(wu)”規劃(hua)、乘勢而上開啟全(quan)面(mian)建設社會主義現代化國家新征程(cheng)、向第(di)二個百年(nian)奮(fen)斗目標進軍的開局之年(nian)。

2021南國書(shu)香(xiang)節以“閱讀點亮(liang)前行的路”為年度(du)口號(hao)，匯集主(zhu)題出版重點出版物(wu)(wu)，在全省(sheng)范圍內(nei)集中(zhong)展(zhan)示展(zhan)銷習(xi)近平新時(shi)代中(zhong)國特(te)色社(she)會主(zhu)義思想(xiang)出版成果，重點展(zhan)示黨史、新中(zhong)國史、改革開放史、社(she)會主(zhu)義發展(zhan)史等(deng)主(zhu)題出版物(wu)(wu)，展(zhan)示弘(hong)揚民族精(jing)神、歌頌(song)改革成果、宣傳典型事(shi)跡的優秀作(zuo)品，為廣大群(qun)眾呈現有(you)高(gao)度(du)、有(you)深度(du)的主(zhu)題佳作(zuo)。

全(quan)省分會場同步(bu)設立“主題出版物專柜”，開啟線下聯展(zhan)(zhan)，筑成百(bai)(bai)店百(bai)(bai)部(bu)紅色經典圖書獻(xian)禮方陣(zhen)，集中展(zhan)(zhan)示(shi)展(zhan)(zhan)銷《習(xi)近平談治國(guo)理(li)政》《中國(guo)共產黨簡史》《新(xin)征程面對面》等重大主題出版物和黨史學習(xi)教育讀物，全(quan)面展(zhan)(zhan)示(shi)進(jin)入新(xin)時代(dai)黨和國(guo)家各(ge)項事業取得的歷史性(xing)成就、發生的歷史性(xing)變革，回(hui)顧百(bai)(bai)年歷程，展(zhan)(zhan)現輝煌成就，引發廣大群眾共鳴。

同時，各(ge)分會場(chang)集中開展主題出版物首發儀式、“紅色(se)文化輕騎(qi)兵”、“重溫紅色(se)記(ji)憶”等紅色(se)題材閱讀互動(dong)(dong)活動(dong)(dong)。

吹響集結(jie)號，全省(sheng)321個分會(hui)場聯(lian)展聯(lian)動

本(ben)屆南國書香(xiang)節進一步深耕全(quan)民(min)閱(yue)讀，厚植(zhi)文化(hua)根基，著力(li)拓寬(kuan)全(quan)民(min)參展(zhan)的(de)幅度(du)(du)、延伸全(quan)民(min)觀展(zhan)的(de)廣度(du)(du)、加(jia)大全(quan)民(min)優惠的(de)力(li)度(du)(du)、掀起全(quan)民(min)閱(yue)讀的(de)熱度(du)(du)，立足(zu)“挖掘(jue)地方優勢、辦出地方特(te)色”，在全(quan)省設置321個(ge)分會場。

各分會場統(tong)一(yi)(yi)標識、統(tong)一(yi)(yi)宣傳、統(tong)一(yi)(yi)折扣(kou)、統(tong)一(yi)(yi)氛圍(wei)，編織(zhi)成(cheng)一(yi)(yi)張廣泛的(de)、立體的(de)全民閱讀(du)服(fu)務網，共同吹響“2021南(nan)國書(shu)香節”集結號。

全省分(fen)會(hui)場分(fen)布均(jun)衡(heng)，全面覆蓋市、區（縣），讓廣大群(qun)眾實現零距(ju)離參展。展覽不僅(jin)注(zhu)重主題聚焦，思想(xiang)引領，也注(zhu)重大眾閱讀，活動互動，只(zhi)要廣大群(qun)眾走(zou)進書店，走(zou)進圖書館(guan)，就(jiu)可以(yi)近距(ju)離參與書香節豐富(fu)的閱讀活動。

全省各地分會場以新華書店、特(te)(te)色書店為閱讀發散點(dian)，同步設置“書香優(you)選”精品出版(ban)物專(zhuan)柜(ju)、廣東優(you)秀出版(ban)物專(zhuan)柜(ju)、中國(guo)出版(ban)集團優(you)秀出版(ban)物專(zhuan)柜(ju)，精選一批大(da)眾精品、暢銷(xiao)經典、嶺南文化、地方(fang)特(te)(te)色讀物，為廣大(da)群眾提供閱讀指南。

書店廣泛(fan)聯結各行(xing)各業，通過(guo)閱讀(du)活動(dong)串聯起機關、學(xue)校、社區、企業，從而調動(dong)全省(sheng)各地廣大群眾參與的積極(ji)性。

閱(yue)讀(du)活(huo)動(dong)(dong)融合本(ben)地(di)特色(se)：廣州(zhou)(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)推出“聲入(ru)人(ren)(ren)(ren)心，紅動(dong)(dong)廣州(zhou)(zhou)(zhou)(zhou)(zhou)”——尋(xun)找(zhao)廣州(zhou)(zhou)(zhou)(zhou)(zhou)最(zui)美“悅”讀(du)之(zhi)聲紅色(se)經(jing)典作品誦讀(du)；深圳市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映(ying)百年偉業(ye)”黨史(shi)學習(xi)教育主(zhu)題(ti)(ti)展(zhan)(zhan)；汕(shan)頭市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中的鄉(xiang)村(cun)變遷”圖(tu)書(shu)(shu)展(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)與遠方”基層(ceng)文(wen)(wen)化(hua)巡回(hui)展(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)盲人(ren)(ren)(ren)聽書(shu)(shu)、聾(long)啞(ya)人(ren)(ren)(ren)視聽閱(yue)讀(du)活(huo)動(dong)(dong)；梅州(zhou)(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉業(ye)——中國共產黨在廣東”圖(tu)片展(zhan)(zhan)；惠州(zhou)(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“不(bu)忘初心，傳(chuan)承薪火”主(zhu)題(ti)(ti)閱(yue)讀(du)活(huo)動(dong)(dong)；汕(shan)尾市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地(di)上的紅飄帶》新書(shu)(shu)分享會(hui)；中山市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆(jie)中山市(shi)(shi)(shi)(shi)(shi)經(jing)典誦讀(du)活(huo)動(dong)(dong)線下決賽；江門市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)黨史(shi)、僑史(shi)故事分享會(hui)和(he)僑鄉(xiang)特色(se)文(wen)(wen)化(hua)展(zhan)(zhan)示(shi)活(huo)動(dong)(dong)；陽江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)紅色(se)主(zhu)題(ti)(ti)紀錄片展(zhan)(zhan)播(bo)活(huo)動(dong)(dong)；湛江市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與民族自信”“儒家(jia)(jia)修身”等(deng)主(zhu)題(ti)(ti)文(wen)(wen)化(hua)講堂；茂名市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香暖山區”捐(juan)書(shu)(shu)活(huo)動(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)全(quan)國“兩優(you)一先”表彰大會(hui)肇慶代(dai)表閱(yue)讀(du)分享會(hui)；清遠市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)(wen)明家(jia)(jia)風”書(shu)(shu)法(fa)巡展(zhan)(zhan)；潮州(zhou)(zhou)(zhou)(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“潮心向黨”潮州(zhou)(zhou)(zhou)(zhou)(zhou)黨史(shi)印記檔案圖(tu)片展(zhan)(zhan)；揭陽市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香家(jia)(jia)國情(qing)”讀(du)書(shu)(shu)主(zhu)題(ti)(ti)晚會(hui)；云浮市(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香鄉(xiang)村(cun)”公益贈(zeng)書(shu)(shu)活(huo)動(dong)(dong)。

立面觀書展，線上線下活動有機融合

隨著閱(yue)(yue)讀方式(shi)多(duo)樣(yang)化，南(nan)國書香節(jie)進一步加強線上線下(xia)融(rong)合，搭建(jian)“南(nan)國書香節(jie)云平臺”，將線上展(zhan)(zhan)示、線上銷售、線上活(huo)動(dong)、線上公益和線下(xia)活(huo)動(dong)有機融(rong)合。廣(guang)大群眾(zhong)不僅可以(yi)到(dao)分會場線下(xia)參展(zhan)(zhan)，也可以(yi)通過南(nan)國書香節(jie)小程序(xu)、羊城書展(zhan)(zhan)小程序(xu)，在云端(duan)同享優惠(hui)購書、參與閱(yue)(yue)讀活(huo)動(dong)。

主題出(chu)版物展(zhan)銷(xiao)、“書(shu)香優選”精品出(chu)版物展(zhan)銷(xiao)、廣東優秀出(chu)版物展(zhan)銷(xiao)、中國(guo)出(chu)版集團優秀出(chu)版物展(zhan)銷(xiao)將在“南(nan)(nan)國(guo)書(shu)香節”小(xiao)程序(xu)同步(bu)上線，全(quan)(quan)省分(fen)會場同步(bu)開設線上購書(shu)平臺，重(zhong)點依托“新華通讀(du)”小(xiao)程序(xu)，供全(quan)(quan)省廣大群(qun)(qun)眾(zhong)在線購書(shu)；同時，數十場新書(shu)分(fen)享會、論壇(tan)沙龍、閱讀(du)活動將進行線上直播，并通過(guo)南(nan)(nan)國(guo)書(shu)香節小(xiao)程序(xu)全(quan)(quan)面發布，讓廣大群(qun)(qun)眾(zhong)打破(po)距離界限，實(shi)現線上參展(zhan)。

今年南國書(shu)香(xiang)節開(kai)啟云(yun)(yun)互動，打(da)造“小書(shu)房，大(da)世界(jie)”云(yun)(yun)平臺，百位名(ming)人(ren)作家走(zou)進(jin)自(zi)己的書(shu)房或特色(se)書(shu)店，通過(guo)云(yun)(yun)互動，向廣大(da)群眾推薦好書(shu)，共同參與書(shu)香(xiang)節。來自(zi)廣東本土的近百名(ming)文(wen)化(hua)名(ming)人(ren)、專家學者、作家、閱讀推廣人(ren)將下(xia)沉到全省分會場開(kai)展活動，通過(guo)講座、對談(tan)、沙龍、簽售等形式，圍繞紅色(se)題材、嶺南文(wen)化(hua)、親子教育、生(sheng)活方式等內(nei)容，深入(ru)書(shu)店一線(xian)，與廣大(da)群眾面對面交流。

優惠(hui)遍(bian)基層，多措并舉提高惠(hui)民滲透力

今(jin)年南國(guo)書(shu)香節繼續發(fa)揮“全(quan)(quan)(quan)民閱讀(du)主陣地”作用，向全(quan)(quan)(quan)省(sheng)廣大(da)群眾推(tui)出便民惠民舉措，通過文化惠民助推(tui)全(quan)(quan)(quan)民閱讀(du)。全(quan)(quan)(quan)省(sheng)分會場(chang)同步推(tui)出全(quan)(quan)(quan)場(chang)圖書(shu)八折優惠，“書(shu)香之夜(ye)”專場(chang)圖書(shu)限時七折優惠。

全省各地分會場(chang)推出(chu)多(duo)項(xiang)惠(hui)(hui)(hui)民(min)活(huo)動(dong)。在廣(guang)(guang)州分會場(chang)，讀(du)(du)者到指定書(shu)(shu)店(dian)(dian)(dian)（四閱書(shu)(shu)店(dian)(dian)(dian)·東湖店(dian)(dian)(dian)、四閱書(shu)(shu)店(dian)(dian)(dian)·琶洲店(dian)(dian)(dian)、楠(nan)楓書(shu)(shu)院、新塘書(shu)(shu)城(cheng)、江高(gao)(gao)書(shu)(shu)城(cheng)、北(bei)京路(lu)教(jiao)材書(shu)(shu)店(dian)(dian)(dian)、吾悅青年文化空(kong)間(jian)）購書(shu)(shu)，除享(xiang)(xiang)受(shou)8折優(you)(you)惠(hui)(hui)(hui)以外，還可(ke)疊加享(xiang)(xiang)受(shou)工銀專項(xiang)優(you)(you)惠(hui)(hui)(hui)。讀(du)(du)者使用工銀e生活(huo)APP掃碼支付(fu)（需綁定廣(guang)(guang)州地區工銀信(xin)用卡），可(ke)享(xiang)(xiang)5折優(you)(you)惠(hui)(hui)(hui)，最高(gao)(gao)單筆優(you)(you)惠(hui)(hui)(hui)金額可(ke)達50元。活(huo)動(dong)期(qi)間(jian)每位讀(du)(du)者可(ke)享(xiang)(xiang)受(shou)2次(ci)優(you)(you)惠(hui)(hui)(hui)，優(you)(you)惠(hui)(hui)(hui)名(ming)額有限(xian)，先到先得。在“羊城(cheng)書(shu)(shu)展”小程序，將上線(xian)“清空(kong)100位讀(du)(du)者購物車(che)”活(huo)動(dong)，連(lian)續10天隨機抽取10位提(ti)供(gong)限(xian)額500元范(fan)圍內(nei)清空(kong)購物車(che)的免(mian)單福(fu)利(li)，實(shi)實(shi)在在優(you)(you)惠(hui)(hui)(hui)于民(min)。

在中山分會(hui)場(chang)，“中山書展”云(yun)平臺(tai)將(jiang)發放15萬(wan)(wan)電(dian)(dian)子(zi)購(gou)書券(quan)(quan)(quan)；江(jiang)(jiang)門分會(hui)場(chang)則通過“文化惠民，云(yun)上共享”黨史答(da)題抽獎(jiang)小程序發放8萬(wan)(wan)元(yuan)電(dian)(dian)子(zi)購(gou)書券(quan)(quan)(quan)；湛江(jiang)(jiang)分會(hui)場(chang)將(jiang)通過“嶺南書香”微信公眾號(hao)、“視聽湛江(jiang)(jiang)”APP、“湛江(jiang)(jiang)發布”微信公眾號(hao)等平臺(tai)發放10萬(wan)(wan)元(yuan)電(dian)(dian)子(zi)購(gou)書券(quan)(quan)(quan)；茂名分會(hui)場(chang)則向當(dang)地新(xin)華書店(dian)、市圖書館及市區4家民營書店(dian)的讀者發放10萬(wan)(wan)元(yuan)購(gou)書券(quan)(quan)(quan)；云(yun)浮分會(hui)場(chang)將(jiang)通過“云(yun)報(bao)商城”派發電(dian)(dian)子(zi)購(gou)書券(quan)(quan)(quan)，同時派發紙質購(gou)書券(quan)(quan)(quan)，總額10萬(wan)(wan)元(yuan)。

公益暖(nuan)人(ren)心，形式創新助推閱讀服務多元化

書香節(jie)期間，廣(guang)州(zhou)市(shi)(shi)(shi)(shi)(shi)、深(shen)圳市(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)、韶關市(shi)(shi)(shi)(shi)(shi)、河源市(shi)(shi)(shi)(shi)(shi)、梅(mei)州(zhou)市(shi)(shi)(shi)(shi)(shi)、惠(hui)州(zhou)市(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)、江門市(shi)(shi)(shi)(shi)(shi)、湛江市(shi)(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)、潮州(zhou)市(shi)(shi)(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)(shi)(shi)的市(shi)(shi)(shi)(shi)(shi)、縣(xian)公共圖(tu)書館(guan)與當(dang)地(di)新華書店聯合舉辦“你選書，我買單”活動，凡持有當(dang)地(di)圖(tu)書館(guan)借(jie)閱(yue)(yue)卡(ka)的廣(guang)大群眾(zhong)，憑借(jie)閱(yue)(yue)卡(ka)可在當(dang)地(di)指定(ding)書店或圖(tu)書館(guan)自選圖(tu)書進行借(jie)閱(yue)(yue)。

今年，鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)成為南(nan)(nan)國書(shu)(shu)(shu)(shu)(shu)(shu)香節的(de)重(zhong)點公益活(huo)動(dong)(dong)，各(ge)地分會場將(jiang)(jiang)在全(quan)省(sheng)鄉(xiang)鎮(zhen)(zhen)輪流(liu)(liu)開(kai)(kai)展(zhan)流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)由各(ge)市縣新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店具體開(kai)(kai)展(zhan)，潮南(nan)(nan)購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、博羅書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)、陽山購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)門購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、連州(zhou)購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、江(jiang)南(nan)(nan)購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)、新(xin)(xin)興購(gou)書(shu)(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)等數十(shi)家新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店，將(jiang)(jiang)陸(lu)續舉辦流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)鎮(zhen)(zhen)流(liu)(liu)動(dong)(dong)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)車”開(kai)(kai)到偏(pian)遠(yuan)鄉(xiang)鎮(zhen)(zhen)，滿足(zu)農村群(qun)眾精(jing)神文(wen)化需(xu)求，助力鄉(xiang)村文(wen)化振(zhen)興。

防(fang)控不放松，守好成(cheng)果營造(zao)安全參展環境