2021南國書(shu)香節于8月20-30日舉辦。在常態化(hua)(hua)(hua)疫情防控下(xia)，本屆南國書(shu)香節采用“線(xian)上線(xian)下(xia)結合、全(quan)省各(ge)級聯動(dong)、分(fen)散(san)同期(qi)辦展(zhan)”的(de)形式開展(zhan)，全(quan)省范(fan)圍內設立(li)的(de)321個分(fen)會(hui)場(chang)將同頻共振，聯袂唱(chang)響閱讀協奏(zou)曲(qu)——超(chao)20萬種參展(zhan)圖書(shu)線(xian)上線(xian)下(xia)同步展(zhan)示，200多(duo)名文化(hua)(hua)(hua)名家或踏足(zu)南粵，或做客云端，464場(chang)次文化(hua)(hua)(hua)活動(dong)潤澤嶺南，一場(chang)大眾(zhong)化(hua)(hua)(hua)、多(duo)元(yuan)化(hua)(hua)(hua)、立(li)體化(hua)(hua)(hua)的(de)文化(hua)(hua)(hua)盛宴將在八月盛夏掀起滿城書(shu)香。

聚焦新時代，透過出(chu)版看百年輝煌(huang)成就

今(jin)年(nian)是中國(guo)(guo)共產黨成立100周年(nian)，也是我國(guo)(guo)進入(ru)“十四五”規劃、乘勢而(er)上(shang)開啟全面建(jian)設社會主義現代化國(guo)(guo)家新(xin)征程、向(xiang)第二個百年(nian)奮斗目標進軍的開局之年(nian)。

2021南國(guo)書香節以“閱讀點亮前行的路”為(wei)年(nian)度(du)口(kou)號(hao)，匯(hui)集(ji)主題出版(ban)(ban)重點出版(ban)(ban)物(wu)，在全省(sheng)范圍內集(ji)中(zhong)(zhong)展示(shi)展銷習近平新時代中(zhong)(zhong)國(guo)特色社(she)會主義(yi)思想出版(ban)(ban)成果，重點展示(shi)黨史、新中(zhong)(zhong)國(guo)史、改革開放(fang)史、社(she)會主義(yi)發展史等主題出版(ban)(ban)物(wu)，展示(shi)弘揚(yang)民族(zu)精神(shen)、歌(ge)頌(song)改革成果、宣傳典型(xing)事(shi)跡的優秀(xiu)作(zuo)品，為(wei)廣大群眾呈現(xian)有高度(du)、有深(shen)度(du)的主題佳作(zuo)。

全省分(fen)會場同(tong)步設立“主題出(chu)(chu)版物專(zhuan)柜”，開(kai)啟(qi)線下聯展，筑成(cheng)百(bai)店百(bai)部紅色經典圖(tu)書(shu)獻(xian)禮方陣，集中展示(shi)展銷《習近(jin)平談(tan)治國(guo)理政》《中國(guo)共產黨簡史》《新征程面對面》等重大(da)主題出(chu)(chu)版物和(he)黨史學習教育讀物，全面展示(shi)進入新時代(dai)黨和(he)國(guo)家各項事業取得的歷史性(xing)成(cheng)就、發(fa)生的歷史性(xing)變(bian)革，回顧(gu)百(bai)年歷程，展現輝煌(huang)成(cheng)就，引發(fa)廣(guang)大(da)群眾(zhong)共鳴(ming)。

同(tong)時(shi)，各分會場集中開展主題出版物首發儀式(shi)、“紅(hong)色文化輕騎(qi)兵(bing)”、“重溫(wen)紅(hong)色記憶”等(deng)紅(hong)色題材閱讀互(hu)動(dong)(dong)活動(dong)(dong)。

吹響集結號，全(quan)省321個分會場聯展聯動(dong)

本(ben)屆(jie)南國書(shu)香節進一(yi)步深耕(geng)全民(min)閱讀(du)，厚植文化根基，著力(li)拓寬全民(min)參(can)展的(de)幅(fu)度、延伸(shen)全民(min)觀(guan)展的(de)廣度、加(jia)大全民(min)優惠的(de)力(li)度、掀起全民(min)閱讀(du)的(de)熱度，立足“挖掘地方(fang)優勢、辦出地方(fang)特(te)色”，在全省設置321個(ge)分(fen)會場。

各分會場(chang)統(tong)(tong)一標(biao)識、統(tong)(tong)一宣傳、統(tong)(tong)一折扣、統(tong)(tong)一氛(fen)圍，編織成一張廣泛的(de)、立體(ti)的(de)全民閱讀服務網，共(gong)同吹響“2021南國書香節”集結號。

全(quan)省分會(hui)場分布均衡，全(quan)面覆蓋(gai)市、區(qu)（縣），讓(rang)廣大(da)群眾(zhong)實現零距離參(can)展。展覽(lan)不僅注重主題聚焦，思想引領，也注重大(da)眾(zhong)閱(yue)讀，活(huo)動互動，只要廣大(da)群眾(zhong)走(zou)進書(shu)(shu)店，走(zou)進圖書(shu)(shu)館，就可以(yi)近距離參(can)與(yu)書(shu)(shu)香節(jie)豐富的閱(yue)讀活(huo)動。

全(quan)省各(ge)地(di)分會(hui)場以新華書(shu)店(dian)、特(te)(te)色(se)書(shu)店(dian)為(wei)閱讀發散點，同步設(she)置“書(shu)香優(you)選”精品出(chu)版(ban)物(wu)專(zhuan)柜(ju)、廣東優(you)秀出(chu)版(ban)物(wu)專(zhuan)柜(ju)、中國出(chu)版(ban)集(ji)團優(you)秀出(chu)版(ban)物(wu)專(zhuan)柜(ju)，精選一批大眾精品、暢(chang)銷(xiao)經典、嶺南(nan)文化、地(di)方特(te)(te)色(se)讀物(wu)，為(wei)廣大群(qun)眾提供閱讀指(zhi)南(nan)。

書店廣泛聯(lian)結各(ge)(ge)行各(ge)(ge)業，通過閱讀活動串聯(lian)起機關、學(xue)校、社區、企業，從(cong)而調(diao)動全省各(ge)(ge)地廣大群眾參與(yu)的積極性(xing)。

閱(yue)讀活(huo)(huo)(huo)動(dong)融合本地特(te)色(se)：廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)推出“聲入人心，紅動(dong)廣(guang)州(zhou)(zhou)”——尋找廣(guang)州(zhou)(zhou)最美(mei)“悅”讀之聲紅色(se)經典作品誦(song)讀；深(shen)圳市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)映百年偉業”黨(dang)史(shi)(shi)學習教育主題展(zhan)(zhan)(zhan)；汕頭(tou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)中(zhong)的鄉(xiang)村變遷”圖(tu)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)；佛山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“閱(yue)途，書(shu)(shu)(shu)(shu)(shu)與遠(yuan)方(fang)”基(ji)層文(wen)化巡回展(zhan)(zhan)(zhan)；河源市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)盲人聽書(shu)(shu)(shu)(shu)(shu)、聾(long)啞人視(shi)聽閱(yue)讀活(huo)(huo)(huo)動(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“南(nan)粵沃土(tu)(tu)鑄偉業——中(zhong)國共(gong)產(chan)黨(dang)在(zai)廣(guang)東”圖(tu)片(pian)(pian)展(zhan)(zhan)(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“不(bu)忘初心，傳(chuan)承薪火(huo)”主題閱(yue)讀活(huo)(huo)(huo)動(dong)；汕尾市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)《熱土(tu)(tu)地上的紅飄帶》新書(shu)(shu)(shu)(shu)(shu)分(fen)(fen)享(xiang)會；中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)第(di)三屆中(zhong)山市(shi)(shi)(shi)(shi)(shi)(shi)經典誦(song)讀活(huo)(huo)(huo)動(dong)線下決賽(sai)；江門市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)黨(dang)史(shi)(shi)、僑(qiao)史(shi)(shi)故事(shi)分(fen)(fen)享(xiang)會和僑(qiao)鄉(xiang)特(te)色(se)文(wen)化展(zhan)(zhan)(zhan)示活(huo)(huo)(huo)動(dong)；陽(yang)江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)紅色(se)主題紀錄片(pian)(pian)展(zhan)(zhan)(zhan)播活(huo)(huo)(huo)動(dong)；湛江市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“唐詩氣度與民族自信”“儒家修身”等主題文(wen)化講堂；茂名(ming)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)暖山區”捐(juan)書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)；肇慶市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)全國“兩(liang)優(you)一先”表(biao)彰(zhang)大會肇慶代(dai)表(biao)閱(yue)讀分(fen)(fen)享(xiang)會；清遠(yuan)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“文(wen)明家風”書(shu)(shu)(shu)(shu)(shu)法巡展(zhan)(zhan)(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州(zhou)(zhou)黨(dang)史(shi)(shi)印記檔(dang)案圖(tu)片(pian)(pian)展(zhan)(zhan)(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)家國情”讀書(shu)(shu)(shu)(shu)(shu)主題晚(wan)會；云浮市(shi)(shi)(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)鄉(xiang)村”公益贈書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)(huo)動(dong)。

立面觀(guan)書展，線(xian)(xian)上(shang)線(xian)(xian)下活動有機融合

隨著閱讀方(fang)式多樣化，南國書香節進一步加強線(xian)上線(xian)下融合，搭建(jian)“南國書香節云平臺”，將線(xian)上展示、線(xian)上銷售(shou)、線(xian)上活動、線(xian)上公益(yi)和線(xian)下活動有機融合。廣大群眾(zhong)不僅可(ke)以到分(fen)會場線(xian)下參展，也可(ke)以通過南國書香節小程序、羊城(cheng)書展小程序，在云端(duan)同享優(you)惠購(gou)書、參與閱讀活動。

主(zhu)題出(chu)(chu)(chu)版(ban)物(wu)展銷、“書(shu)(shu)(shu)香(xiang)優(you)選”精(jing)品出(chu)(chu)(chu)版(ban)物(wu)展銷、廣東優(you)秀出(chu)(chu)(chu)版(ban)物(wu)展銷、中國(guo)出(chu)(chu)(chu)版(ban)集團優(you)秀出(chu)(chu)(chu)版(ban)物(wu)展銷將在(zai)“南(nan)國(guo)書(shu)(shu)(shu)香(xiang)節”小(xiao)(xiao)程(cheng)序(xu)同(tong)(tong)步上線，全省(sheng)分會場同(tong)(tong)步開設線上購書(shu)(shu)(shu)平臺，重點依托“新華通讀”小(xiao)(xiao)程(cheng)序(xu)，供全省(sheng)廣大群眾在(zai)線購書(shu)(shu)(shu)；同(tong)(tong)時，數十場新書(shu)(shu)(shu)分享會、論壇沙龍(long)、閱讀活動將進(jin)行線上直播，并通過南(nan)國(guo)書(shu)(shu)(shu)香(xiang)節小(xiao)(xiao)程(cheng)序(xu)全面(mian)發(fa)布，讓廣大群眾打破距離(li)界(jie)限，實現線上參展。

今年(nian)南國(guo)書(shu)香節(jie)開啟云互(hu)動(dong)，打(da)造“小書(shu)房(fang)，大世界(jie)”云平臺，百位名人作(zuo)(zuo)家走進自己的書(shu)房(fang)或(huo)特色書(shu)店(dian)，通過(guo)云互(hu)動(dong)，向廣大群眾(zhong)推(tui)薦好書(shu)，共同(tong)參與書(shu)香節(jie)。來自廣東本土的近百名文(wen)化(hua)名人、專家學者、作(zuo)(zuo)家、閱讀(du)推(tui)廣人將下沉到全省分會場開展活動(dong)，通過(guo)講座、對談、沙(sha)龍、簽售等形式，圍(wei)繞(rao)紅(hong)色題(ti)材、嶺南文(wen)化(hua)、親子(zi)教(jiao)育(yu)、生活方式等內容，深入書(shu)店(dian)一線，與廣大群眾(zhong)面對面交流。

優惠遍基層(ceng)，多措并(bing)舉提高惠民(min)滲透力

今年南國(guo)書(shu)(shu)香節(jie)繼續發揮“全民閱讀(du)主陣(zhen)地”作用，向全省廣大群眾推出便民惠民舉措(cuo)，通(tong)過文化惠民助推全民閱讀(du)。全省分(fen)會(hui)場同(tong)步(bu)推出全場圖書(shu)(shu)八折優惠，“書(shu)(shu)香之夜”專場圖書(shu)(shu)限時七折優惠。

全省各(ge)地(di)分會場推出多項惠(hui)(hui)民活(huo)動。在(zai)廣州(zhou)分會場，讀(du)者(zhe)(zhe)到指(zhi)定書店(dian)（四(si)閱(yue)書店(dian)·東湖店(dian)、四(si)閱(yue)書店(dian)·琶洲店(dian)、楠(nan)楓書院(yuan)、新(xin)塘書城、江高(gao)(gao)書城、北京路教材書店(dian)、吾悅青年文(wen)化空間(jian)）購(gou)書，除(chu)享(xiang)(xiang)受(shou)8折(zhe)優(you)(you)(you)惠(hui)(hui)以外，還可(ke)疊加享(xiang)(xiang)受(shou)工銀(yin)專(zhuan)項優(you)(you)(you)惠(hui)(hui)。讀(du)者(zhe)(zhe)使用(yong)工銀(yin)e生活(huo)APP掃碼(ma)支(zhi)付（需綁定廣州(zhou)地(di)區(qu)工銀(yin)信用(yong)卡），可(ke)享(xiang)(xiang)5折(zhe)優(you)(you)(you)惠(hui)(hui)，最高(gao)(gao)單(dan)筆優(you)(you)(you)惠(hui)(hui)金(jin)額可(ke)達50元。活(huo)動期間(jian)每位(wei)讀(du)者(zhe)(zhe)可(ke)享(xiang)(xiang)受(shou)2次優(you)(you)(you)惠(hui)(hui)，優(you)(you)(you)惠(hui)(hui)名額有(you)限，先到先得。在(zai)“羊城書展”小程(cheng)序，將上線(xian)“清空100位(wei)讀(du)者(zhe)(zhe)購(gou)物車”活(huo)動，連續10天隨機抽取10位(wei)提(ti)供(gong)限額500元范(fan)圍(wei)內清空購(gou)物車的免(mian)單(dan)福利，實(shi)實(shi)在(zai)在(zai)優(you)(you)(you)惠(hui)(hui)于民。

在中(zhong)山(shan)(shan)分(fen)會場，“中(zhong)山(shan)(shan)書展”云(yun)平(ping)臺(tai)將(jiang)發(fa)(fa)(fa)放(fang)15萬(wan)(wan)(wan)電(dian)子(zi)(zi)(zi)購(gou)(gou)書券(quan)(quan)；江(jiang)門分(fen)會場則通(tong)(tong)過(guo)“文(wen)化(hua)惠(hui)民(min)(min)，云(yun)上共享”黨史答(da)題(ti)抽獎小程序發(fa)(fa)(fa)放(fang)8萬(wan)(wan)(wan)元(yuan)電(dian)子(zi)(zi)(zi)購(gou)(gou)書券(quan)(quan)；湛江(jiang)分(fen)會場將(jiang)通(tong)(tong)過(guo)“嶺(ling)南書香”微(wei)信(xin)公(gong)眾號(hao)、“視聽湛江(jiang)”APP、“湛江(jiang)發(fa)(fa)(fa)布”微(wei)信(xin)公(gong)眾號(hao)等平(ping)臺(tai)發(fa)(fa)(fa)放(fang)10萬(wan)(wan)(wan)元(yuan)電(dian)子(zi)(zi)(zi)購(gou)(gou)書券(quan)(quan)；茂名分(fen)會場則向(xiang)當(dang)地新(xin)華書店、市(shi)(shi)圖(tu)書館及(ji)市(shi)(shi)區4家民(min)(min)營書店的讀者發(fa)(fa)(fa)放(fang)10萬(wan)(wan)(wan)元(yuan)購(gou)(gou)書券(quan)(quan)；云(yun)浮分(fen)會場將(jiang)通(tong)(tong)過(guo)“云(yun)報商城”派發(fa)(fa)(fa)電(dian)子(zi)(zi)(zi)購(gou)(gou)書券(quan)(quan)，同(tong)時派發(fa)(fa)(fa)紙質(zhi)購(gou)(gou)書券(quan)(quan)，總額10萬(wan)(wan)(wan)元(yuan)。

公益暖人心(xin)，形式(shi)創新助推閱讀服務多元化

書(shu)香節期間(jian)，廣(guang)州市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山(shan)市(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)、河源(yuan)市(shi)(shi)(shi)、梅州市(shi)(shi)(shi)、惠州市(shi)(shi)(shi)、東莞(guan)市(shi)(shi)(shi)、中山(shan)市(shi)(shi)(shi)、江(jiang)門市(shi)(shi)(shi)、湛江(jiang)市(shi)(shi)(shi)、茂名(ming)市(shi)(shi)(shi)、肇慶(qing)市(shi)(shi)(shi)、清遠市(shi)(shi)(shi)、潮州市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣公共(gong)圖(tu)書(shu)館與當(dang)地(di)新華書(shu)店聯合舉辦“你(ni)選(xuan)書(shu)，我買單”活動，凡持有當(dang)地(di)圖(tu)書(shu)館借閱卡的(de)廣(guang)大群眾，憑借閱卡可在當(dang)地(di)指定(ding)書(shu)店或圖(tu)書(shu)館自選(xuan)圖(tu)書(shu)進行(xing)借閱。

今年(nian)，鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)成為南國(guo)書(shu)(shu)(shu)(shu)(shu)香節的(de)重點公益活動(dong)(dong)，各地分會(hui)場將在(zai)全省鄉(xiang)鎮輪(lun)流開展(zhan)流動(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)，鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)活動(dong)(dong)由(you)各市(shi)縣(xian)新(xin)華書(shu)(shu)(shu)(shu)(shu)店(dian)具體開展(zhan)，潮南購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、博羅書(shu)(shu)(shu)(shu)(shu)城、陽山購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江門(men)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、連州購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、江南購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)、新(xin)興(xing)購(gou)(gou)(gou)書(shu)(shu)(shu)(shu)(shu)中(zhong)心(xin)(xin)等數(shu)十家新(xin)華書(shu)(shu)(shu)(shu)(shu)店(dian)，將陸續舉(ju)辦流動(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)(shu)車”開到偏遠(yuan)鄉(xiang)鎮，滿足農村群眾精神文化需求，助(zhu)力鄉(xiang)村文化振興(xing)。

防控不放松，守(shou)好成(cheng)果營(ying)造安(an)全參展環境