2021南(nan)國書(shu)香節于8月20-30日舉辦。在(zai)常態化疫情防(fang)控下，本屆(jie)南(nan)國書(shu)香節采用“線(xian)上(shang)線(xian)下結(jie)合(he)、全(quan)(quan)省各級聯(lian)動、分(fen)散同期辦展(zhan)”的形(xing)式開(kai)展(zhan)，全(quan)(quan)省范圍內設立的321個分(fen)會場(chang)將同頻共振(zhen)，聯(lian)袂唱響(xiang)閱讀(du)協奏(zou)曲——超20萬種參展(zhan)圖(tu)書(shu)線(xian)上(shang)線(xian)下同步展(zhan)示，200多(duo)名文化名家或踏(ta)足南(nan)粵，或做客云端，464場(chang)次(ci)文化活(huo)動潤澤嶺南(nan)，一場(chang)大眾化、多(duo)元化、立體化的文化盛(sheng)宴將在(zai)八月盛(sheng)夏掀起滿城(cheng)書(shu)香。

聚焦新時代(dai)，透過(guo)出(chu)版看百(bai)年輝煌成就

今(jin)年(nian)是中國共產黨(dang)成(cheng)立(li)100周年(nian)，也是我(wo)國進(jin)入“十四五(wu)”規(gui)劃、乘勢而上開(kai)啟全面建設社會(hui)主義現代化國家新征程、向第(di)二(er)個百年(nian)奮斗目標進(jin)軍的開(kai)局之年(nian)。

2021南國書香(xiang)節以(yi)“閱(yue)讀點(dian)亮前行的路”為(wei)(wei)年度口號，匯集主題出版(ban)(ban)重點(dian)出版(ban)(ban)物，在全省范圍內(nei)集中展(zhan)(zhan)示(shi)展(zhan)(zhan)銷習近平(ping)新時代(dai)中國特色社(she)會主義思想出版(ban)(ban)成果，重點(dian)展(zhan)(zhan)示(shi)黨史(shi)(shi)、新中國史(shi)(shi)、改革開(kai)放史(shi)(shi)、社(she)會主義發展(zhan)(zhan)史(shi)(shi)等主題出版(ban)(ban)物，展(zhan)(zhan)示(shi)弘(hong)揚(yang)民族精神、歌頌改革成果、宣傳典型事跡的優(you)秀作品，為(wei)(wei)廣大群眾呈現(xian)有高度、有深度的主題佳作。

全省分會場(chang)同步設(she)立“主題出版物專柜”，開(kai)啟線下聯展，筑成百店百部紅(hong)色經典圖書獻禮方陣(zhen)，集中(zhong)(zhong)展示(shi)展銷(xiao)《習(xi)近平談(tan)治(zhi)國理政》《中(zhong)(zhong)國共(gong)產黨(dang)簡史(shi)》《新(xin)(xin)征程面(mian)對面(mian)》等重大主題出版物和黨(dang)史(shi)學習(xi)教育讀物，全面(mian)展示(shi)進入新(xin)(xin)時代黨(dang)和國家各項事業取得(de)的歷(li)史(shi)性成就、發生的歷(li)史(shi)性變革(ge)，回顧百年歷(li)程，展現輝煌成就，引(yin)發廣大群眾(zhong)共(gong)鳴。

同時，各分會場集中開展(zhan)主題出版(ban)物首(shou)發儀式、“紅(hong)色(se)文化輕騎兵”、“重溫(wen)紅(hong)色(se)記憶”等紅(hong)色(se)題材閱讀(du)互動(dong)活動(dong)。

吹響集結號，全省321個分會場(chang)聯展聯動

本屆南國(guo)書(shu)香節進(jin)一(yi)步(bu)深(shen)耕全民閱(yue)讀(du)，厚植文(wen)化根基(ji)，著力拓寬全民參展的(de)幅度、延伸全民觀展的(de)廣(guang)度、加大(da)全民優惠的(de)力度、掀起全民閱(yue)讀(du)的(de)熱度，立足(zu)“挖掘地(di)方優勢、辦(ban)出地(di)方特(te)色”，在全省設置321個(ge)分會場。

各分會場統一(yi)標識、統一(yi)宣傳、統一(yi)折扣、統一(yi)氛圍(wei)，編織成一(yi)張廣(guang)泛的、立體的全民閱讀服務網，共同吹響(xiang)“2021南國書香節(jie)”集結(jie)號。

全(quan)省分(fen)會場(chang)分(fen)布均衡(heng)，全(quan)面覆蓋市、區（縣(xian)），讓廣(guang)大(da)(da)群眾(zhong)實(shi)現零距(ju)離參展。展覽不僅注重(zhong)主題聚(ju)焦，思(si)想引領，也注重(zhong)大(da)(da)眾(zhong)閱讀，活動互(hu)動，只要廣(guang)大(da)(da)群眾(zhong)走(zou)進(jin)書(shu)店，走(zou)進(jin)圖(tu)書(shu)館，就可(ke)以近距(ju)離參與(yu)書(shu)香節(jie)豐富的閱讀活動。

全省各地(di)(di)分(fen)會場以新華(hua)書(shu)店(dian)、特色(se)書(shu)店(dian)為閱讀發散點，同步設置“書(shu)香優(you)選”精(jing)品(pin)出(chu)(chu)版物專(zhuan)柜(ju)、廣東(dong)優(you)秀(xiu)出(chu)(chu)版物專(zhuan)柜(ju)、中國出(chu)(chu)版集團(tuan)優(you)秀(xiu)出(chu)(chu)版物專(zhuan)柜(ju)，精(jing)選一批(pi)大(da)眾(zhong)精(jing)品(pin)、暢銷經典、嶺南(nan)文化(hua)、地(di)(di)方特色(se)讀物，為廣大(da)群眾(zhong)提供(gong)閱讀指(zhi)南(nan)。

書店廣泛聯(lian)結各(ge)行各(ge)業(ye)，通過(guo)閱讀活(huo)動串聯(lian)起(qi)機關、學校、社區、企業(ye)，從而調動全省各(ge)地廣大群眾參與的積(ji)極性。

閱(yue)(yue)讀(du)活(huo)動(dong)(dong)(dong)融合本地特色：廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)推(tui)出“聲入人(ren)(ren)心，紅動(dong)(dong)(dong)廣州(zhou)(zhou)”——尋找廣州(zhou)(zhou)最美(mei)“悅”讀(du)之(zhi)聲紅色經典作品誦讀(du)；深圳市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)映百年偉業(ye)”黨(dang)史(shi)(shi)學習(xi)教育主(zhu)(zhu)題(ti)(ti)(ti)展(zhan)；汕頭市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)中(zhong)(zhong)的鄉村變遷”圖(tu)書(shu)展(zhan)；佛山(shan)(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)與遠方”基層文化(hua)巡回展(zhan)；河源(yuan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人(ren)(ren)聽(ting)書(shu)、聾啞(ya)人(ren)(ren)視(shi)聽(ting)閱(yue)(yue)讀(du)活(huo)動(dong)(dong)(dong)；梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南(nan)粵沃土鑄偉業(ye)——中(zhong)(zhong)國共(gong)產黨(dang)在廣東”圖(tu)片展(zhan)；惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心，傳承薪火”主(zhu)(zhu)題(ti)(ti)(ti)閱(yue)(yue)讀(du)活(huo)動(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地上的紅飄帶(dai)》新(xin)書(shu)分享會(hui)；中(zhong)(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第三屆中(zhong)(zhong)山(shan)(shan)市(shi)(shi)(shi)(shi)經典誦讀(du)活(huo)動(dong)(dong)(dong)線下決(jue)賽(sai)；江門市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨(dang)史(shi)(shi)、僑(qiao)(qiao)史(shi)(shi)故事分享會(hui)和(he)僑(qiao)(qiao)鄉特色文化(hua)展(zhan)示活(huo)動(dong)(dong)(dong)；陽(yang)江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色主(zhu)(zhu)題(ti)(ti)(ti)紀(ji)錄(lu)片展(zhan)播活(huo)動(dong)(dong)(dong)；湛江市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩氣(qi)度(du)與民族自信”“儒家修(xiu)身”等主(zhu)(zhu)題(ti)(ti)(ti)文化(hua)講(jiang)堂(tang)；茂名市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)暖山(shan)(shan)區”捐書(shu)活(huo)動(dong)(dong)(dong)；肇慶市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國“兩優一先”表彰大會(hui)肇慶代表閱(yue)(yue)讀(du)分享會(hui)；清遠市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文明(ming)家風”書(shu)法巡展(zhan)；潮(chao)州(zhou)(zhou)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)心向黨(dang)”潮(chao)州(zhou)(zhou)黨(dang)史(shi)(shi)印記檔案圖(tu)片展(zhan)；揭陽(yang)市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)家國情”讀(du)書(shu)主(zhu)(zhu)題(ti)(ti)(ti)晚會(hui)；云浮市(shi)(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)香(xiang)鄉村”公益(yi)贈(zeng)書(shu)活(huo)動(dong)(dong)(dong)。

立面觀書展，線上線下活動(dong)有機融合(he)

隨著閱(yue)讀(du)方式多樣化，南國(guo)(guo)書香節(jie)進一步(bu)加強(qiang)線(xian)(xian)上(shang)(shang)線(xian)(xian)下(xia)(xia)(xia)融合，搭建“南國(guo)(guo)書香節(jie)云平臺”，將線(xian)(xian)上(shang)(shang)展(zhan)示、線(xian)(xian)上(shang)(shang)銷售、線(xian)(xian)上(shang)(shang)活(huo)動、線(xian)(xian)上(shang)(shang)公益和線(xian)(xian)下(xia)(xia)(xia)活(huo)動有機融合。廣(guang)大群眾不僅可(ke)(ke)以到分會場線(xian)(xian)下(xia)(xia)(xia)參(can)展(zhan)，也(ye)可(ke)(ke)以通過南國(guo)(guo)書香節(jie)小程序、羊(yang)城書展(zhan)小程序，在云端同享優惠購書、參(can)與閱(yue)讀(du)活(huo)動。

主(zhu)題出(chu)(chu)版物展銷、“書(shu)香優選”精品出(chu)(chu)版物展銷、廣(guang)東優秀出(chu)(chu)版物展銷、中(zhong)國出(chu)(chu)版集團優秀出(chu)(chu)版物展銷將在(zai)“南(nan)國書(shu)香節(jie)”小程序同步(bu)上線(xian)(xian)，全省分會場同步(bu)開設線(xian)(xian)上購(gou)書(shu)平臺，重點依(yi)托“新華通讀”小程序，供全省廣(guang)大(da)群眾在(zai)線(xian)(xian)購(gou)書(shu)；同時，數十場新書(shu)分享會、論壇沙龍、閱讀活動(dong)將進行線(xian)(xian)上直播，并(bing)通過南(nan)國書(shu)香節(jie)小程序全面發(fa)布，讓廣(guang)大(da)群眾打破距離界限，實現(xian)線(xian)(xian)上參(can)展。

今年南(nan)國書(shu)(shu)香節(jie)開(kai)(kai)啟(qi)云(yun)互動(dong)，打(da)造“小書(shu)(shu)房，大(da)世界”云(yun)平臺，百(bai)位名(ming)人(ren)作家(jia)走(zou)進自(zi)己(ji)的(de)書(shu)(shu)房或特(te)色書(shu)(shu)店(dian)(dian)，通過云(yun)互動(dong)，向廣大(da)群(qun)眾推薦好書(shu)(shu)，共同參(can)與書(shu)(shu)香節(jie)。來自(zi)廣東(dong)本土的(de)近百(bai)名(ming)文化(hua)名(ming)人(ren)、專(zhuan)家(jia)學(xue)者、作家(jia)、閱讀推廣人(ren)將下(xia)沉到全省分(fen)會場開(kai)(kai)展活動(dong)，通過講座、對談、沙龍、簽售(shou)等(deng)形式，圍繞紅色題材、嶺南(nan)文化(hua)、親子教育、生(sheng)活方式等(deng)內容，深入書(shu)(shu)店(dian)(dian)一線，與廣大(da)群(qun)眾面對面交流(liu)。

優(you)惠(hui)遍(bian)基(ji)層，多措并舉(ju)提(ti)高惠(hui)民滲透力

今年(nian)南國書(shu)(shu)香(xiang)節繼(ji)續發揮“全(quan)民(min)閱(yue)(yue)讀(du)主陣(zhen)地”作用，向全(quan)省(sheng)廣大(da)群眾(zhong)推(tui)出便民(min)惠(hui)(hui)民(min)舉措，通(tong)過文化惠(hui)(hui)民(min)助推(tui)全(quan)民(min)閱(yue)(yue)讀(du)。全(quan)省(sheng)分(fen)會(hui)場(chang)同(tong)步推(tui)出全(quan)場(chang)圖書(shu)(shu)八(ba)折優惠(hui)(hui)，“書(shu)(shu)香(xiang)之(zhi)夜”專(zhuan)場(chang)圖書(shu)(shu)限時七折優惠(hui)(hui)。

全省各(ge)地(di)分會場(chang)推出多(duo)項惠(hui)(hui)(hui)民(min)活動。在(zai)廣州分會場(chang)，讀(du)者(zhe)(zhe)(zhe)到指定(ding)書店(dian)(dian)（四(si)閱(yue)(yue)書店(dian)(dian)·東(dong)湖(hu)店(dian)(dian)、四(si)閱(yue)(yue)書店(dian)(dian)·琶洲店(dian)(dian)、楠楓書院、新(xin)塘書城、江高書城、北京路教(jiao)材書店(dian)(dian)、吾悅(yue)青年文化空間(jian)）購書，除享受8折優(you)惠(hui)(hui)(hui)以外，還(huan)可(ke)疊(die)加享受工(gong)銀專項優(you)惠(hui)(hui)(hui)。讀(du)者(zhe)(zhe)(zhe)使用(yong)工(gong)銀e生(sheng)活APP掃碼支付（需綁定(ding)廣州地(di)區工(gong)銀信用(yong)卡），可(ke)享5折優(you)惠(hui)(hui)(hui)，最(zui)高單筆優(you)惠(hui)(hui)(hui)金(jin)額(e)可(ke)達50元。活動期(qi)間(jian)每位(wei)讀(du)者(zhe)(zhe)(zhe)可(ke)享受2次優(you)惠(hui)(hui)(hui)，優(you)惠(hui)(hui)(hui)名額(e)有限，先(xian)到先(xian)得(de)。在(zai)“羊城書展”小程序(xu)，將上線“清(qing)空100位(wei)讀(du)者(zhe)(zhe)(zhe)購物(wu)車”活動，連續(xu)10天(tian)隨機抽取10位(wei)提供(gong)限額(e)500元范(fan)圍內清(qing)空購物(wu)車的(de)免(mian)單福利，實實在(zai)在(zai)優(you)惠(hui)(hui)(hui)于民(min)。

在中山(shan)分(fen)(fen)(fen)會(hui)場(chang)(chang)，“中山(shan)書(shu)展”云(yun)(yun)(yun)平臺將發(fa)放15萬(wan)(wan)電子(zi)購(gou)書(shu)券(quan)；江門分(fen)(fen)(fen)會(hui)場(chang)(chang)則通過(guo)“文化惠民，云(yun)(yun)(yun)上共享”黨(dang)史答題抽獎小(xiao)程(cheng)序發(fa)放8萬(wan)(wan)元電子(zi)購(gou)書(shu)券(quan)；湛(zhan)(zhan)江分(fen)(fen)(fen)會(hui)場(chang)(chang)將通過(guo)“嶺南書(shu)香”微信公眾(zhong)號、“視聽湛(zhan)(zhan)江”APP、“湛(zhan)(zhan)江發(fa)布”微信公眾(zhong)號等平臺發(fa)放10萬(wan)(wan)元電子(zi)購(gou)書(shu)券(quan)；茂名分(fen)(fen)(fen)會(hui)場(chang)(chang)則向當(dang)地新華書(shu)店、市(shi)圖書(shu)館及(ji)市(shi)區4家民營書(shu)店的(de)讀者發(fa)放10萬(wan)(wan)元購(gou)書(shu)券(quan)；云(yun)(yun)(yun)浮分(fen)(fen)(fen)會(hui)場(chang)(chang)將通過(guo)“云(yun)(yun)(yun)報商城”派發(fa)電子(zi)購(gou)書(shu)券(quan)，同時派發(fa)紙質購(gou)書(shu)券(quan)，總額10萬(wan)(wan)元。

公益暖人心，形(xing)式創新助推(tui)閱讀(du)服務多元(yuan)化

書香節期間，廣州(zhou)(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)、東莞市(shi)(shi)(shi)、中山市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇(zhao)慶(qing)市(shi)(shi)(shi)、清(qing)遠(yuan)市(shi)(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)(shi)、揭陽市(shi)(shi)(shi)的市(shi)(shi)(shi)、縣公共圖(tu)書館與(yu)當地新華書店聯合舉辦“你選書，我買單(dan)”活動，凡(fan)持有當地圖(tu)書館借閱卡(ka)(ka)的廣大群眾，憑借閱卡(ka)(ka)可在當地指定書店或圖(tu)書館自選圖(tu)書進(jin)行(xing)借閱。

今年(nian)，鄉(xiang)鎮流動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)成為南國(guo)書(shu)(shu)(shu)香節的重點(dian)公益活動(dong)(dong)(dong)，各地分會場將(jiang)在全省鄉(xiang)鎮輪流開(kai)展流動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)，鄉(xiang)鎮流動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)活動(dong)(dong)(dong)由(you)各市縣新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)具體開(kai)展，潮南購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)城(cheng)、陽山購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江門購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、連州購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、江南購(gou)書(shu)(shu)(shu)中(zhong)心(xin)、新(xin)興購(gou)書(shu)(shu)(shu)中(zhong)心(xin)等數(shu)十家新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)，將(jiang)陸續舉辦(ban)流動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)，把“鄉(xiang)鎮流動(dong)(dong)(dong)售(shou)書(shu)(shu)(shu)車”開(kai)到偏遠鄉(xiang)鎮，滿(man)足農村群眾精神文(wen)化需求，助力鄉(xiang)村文(wen)化振興。

防(fang)控不(bu)放松，守好成果營造安全參展環境