2021南(nan)國書香(xiang)(xiang)節(jie)于8月20-30日舉(ju)辦。在常態化(hua)疫(yi)情防控(kong)下(xia)，本(ben)屆南(nan)國書香(xiang)(xiang)節(jie)采(cai)用“線上(shang)線下(xia)結合、全(quan)省各級聯(lian)動、分散同期(qi)辦展”的形式開展，全(quan)省范(fan)圍內設立的321個(ge)分會場(chang)(chang)將同頻共振，聯(lian)袂唱響閱讀協奏曲(qu)——超20萬(wan)種參(can)展圖書線上(shang)線下(xia)同步展示(shi)，200多名文化(hua)名家或(huo)踏(ta)足南(nan)粵，或(huo)做客云端，464場(chang)(chang)次文化(hua)活(huo)動潤澤嶺南(nan)，一場(chang)(chang)大眾化(hua)、多元化(hua)、立體化(hua)的文化(hua)盛宴將在八月盛夏掀(xian)起(qi)滿城書香(xiang)(xiang)。

聚焦新(xin)時代(dai)，透過出版(ban)看百(bai)年輝煌成就

今(jin)年(nian)是中國(guo)共產黨成立100周(zhou)年(nian)，也是我國(guo)進入“十(shi)四(si)五”規劃、乘勢而(er)上開(kai)啟全面建設社會主(zhu)義(yi)現代(dai)化國(guo)家新(xin)征程、向第二個百年(nian)奮斗目標進軍的開(kai)局之年(nian)。

2021南國(guo)書(shu)香節以“閱(yue)讀點亮前行的路”為(wei)年度(du)口號(hao)，匯集主題(ti)(ti)(ti)出(chu)(chu)版(ban)重點出(chu)(chu)版(ban)物，在全(quan)省范圍內集中展(zhan)(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)(zhan)銷習近平新時(shi)代(dai)中國(guo)特色社會主義思(si)想(xiang)出(chu)(chu)版(ban)成果(guo)，重點展(zhan)(zhan)(zhan)示(shi)(shi)黨史、新中國(guo)史、改(gai)革(ge)(ge)開放史、社會主義發展(zhan)(zhan)(zhan)史等主題(ti)(ti)(ti)出(chu)(chu)版(ban)物，展(zhan)(zhan)(zhan)示(shi)(shi)弘揚民(min)族精(jing)神、歌(ge)頌改(gai)革(ge)(ge)成果(guo)、宣傳典型(xing)事跡的優秀作品，為(wei)廣大群眾呈現(xian)有高(gao)度(du)、有深度(du)的主題(ti)(ti)(ti)佳作。

全省分會場同步(bu)設(she)立“主題出(chu)版(ban)物專(zhuan)柜(ju)”，開啟線(xian)下聯展(zhan)，筑成(cheng)百(bai)店百(bai)部紅(hong)色經(jing)典圖書獻(xian)禮方陣，集中展(zhan)示(shi)展(zhan)銷《習(xi)近平談治國理(li)政》《中國共產(chan)黨(dang)(dang)簡史(shi)(shi)》《新(xin)(xin)征程(cheng)面(mian)對面(mian)》等重大主題出(chu)版(ban)物和(he)黨(dang)(dang)史(shi)(shi)學(xue)習(xi)教育(yu)讀物，全面(mian)展(zhan)示(shi)進(jin)入新(xin)(xin)時代黨(dang)(dang)和(he)國家各項事業取得(de)的歷史(shi)(shi)性成(cheng)就、發(fa)生的歷史(shi)(shi)性變革，回顧百(bai)年歷程(cheng)，展(zhan)現輝(hui)煌成(cheng)就，引發(fa)廣(guang)大群眾共鳴。

同時(shi)，各(ge)分會場集中開展主題(ti)出版物首發(fa)儀(yi)式、“紅色文化(hua)輕騎兵”、“重溫紅色記憶(yi)”等紅色題(ti)材閱讀(du)互動活動。

吹(chui)響(xiang)集結(jie)號，全省321個分會場(chang)聯展聯動(dong)

本屆南國書香(xiang)節進一步深耕全(quan)(quan)民(min)(min)(min)閱(yue)讀(du)，厚植文化根(gen)基，著力(li)拓(tuo)寬全(quan)(quan)民(min)(min)(min)參展(zhan)的(de)幅(fu)度(du)、延伸全(quan)(quan)民(min)(min)(min)觀(guan)展(zhan)的(de)廣度(du)、加大(da)全(quan)(quan)民(min)(min)(min)優惠的(de)力(li)度(du)、掀起全(quan)(quan)民(min)(min)(min)閱(yue)讀(du)的(de)熱度(du)，立足“挖(wa)掘地方(fang)優勢、辦(ban)出(chu)地方(fang)特色”，在(zai)全(quan)(quan)省設置321個分會(hui)場。

各分會場統(tong)(tong)一標識、統(tong)(tong)一宣傳、統(tong)(tong)一折扣、統(tong)(tong)一氛圍，編織成一張廣泛的、立體的全民閱(yue)讀服務網，共同吹響“2021南(nan)國書香節”集(ji)結號。

全省分會(hui)場分布均(jun)衡，全面覆(fu)蓋市、區(qu)（縣），讓(rang)廣大群眾實現零距離參(can)展(zhan)。展(zhan)覽不僅注(zhu)重主題聚焦，思想引領，也注(zhu)重大眾閱(yue)讀(du)(du)，活(huo)動互動，只要廣大群眾走(zou)進書店(dian)，走(zou)進圖書館，就可(ke)以近距離參(can)與書香節豐富的閱(yue)讀(du)(du)活(huo)動。

全(quan)省各地(di)分(fen)會場以新華書(shu)店、特色(se)書(shu)店為(wei)閱讀發(fa)散點(dian)，同步設置“書(shu)香(xiang)優(you)選(xuan)”精(jing)(jing)品出(chu)版(ban)(ban)物(wu)(wu)專(zhuan)柜、廣東優(you)秀(xiu)(xiu)出(chu)版(ban)(ban)物(wu)(wu)專(zhuan)柜、中國出(chu)版(ban)(ban)集團優(you)秀(xiu)(xiu)出(chu)版(ban)(ban)物(wu)(wu)專(zhuan)柜，精(jing)(jing)選(xuan)一批大眾(zhong)精(jing)(jing)品、暢銷經典、嶺南文化、地(di)方特色(se)讀物(wu)(wu)，為(wei)廣大群(qun)眾(zhong)提供閱讀指南。

書(shu)店廣泛聯結各行各業(ye)，通過閱讀活動(dong)串(chuan)聯起機(ji)關、學(xue)校、社區、企業(ye)，從而調動(dong)全省各地廣大群眾(zhong)參(can)與的積極性(xing)。

閱(yue)讀活(huo)(huo)動(dong)(dong)融(rong)合本地特(te)(te)色：廣州(zhou)市推出“聲入人心，紅(hong)(hong)動(dong)(dong)廣州(zhou)”——尋(xun)找廣州(zhou)最美“悅(yue)”讀之聲紅(hong)(hong)色經(jing)典(dian)(dian)作品誦(song)讀；深圳市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)映百年偉(wei)業(ye)”黨史學習教育主(zhu)題(ti)(ti)展(zhan)；汕(shan)(shan)頭市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)中(zhong)的鄉(xiang)(xiang)村變遷”圖書(shu)(shu)展(zhan)；佛山(shan)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“閱(yue)途，書(shu)(shu)與遠方”基層文(wen)(wen)化巡回展(zhan)；河源市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)盲人聽書(shu)(shu)、聾啞(ya)人視聽閱(yue)讀活(huo)(huo)動(dong)(dong)；梅州(zhou)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“南粵沃土鑄偉(wei)業(ye)——中(zhong)國共(gong)產黨在廣東(dong)”圖片(pian)展(zhan)；惠州(zhou)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“不忘初心，傳承薪火(huo)”主(zhu)題(ti)(ti)閱(yue)讀活(huo)(huo)動(dong)(dong)；汕(shan)(shan)尾(wei)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)《熱土地上的紅(hong)(hong)飄帶》新書(shu)(shu)分(fen)享(xiang)會(hui)；中(zhong)山(shan)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)第三屆中(zhong)山(shan)市經(jing)典(dian)(dian)誦(song)讀活(huo)(huo)動(dong)(dong)線下決賽；江(jiang)門市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)黨史、僑(qiao)史故事分(fen)享(xiang)會(hui)和僑(qiao)鄉(xiang)(xiang)特(te)(te)色文(wen)(wen)化展(zhan)示(shi)活(huo)(huo)動(dong)(dong)；陽(yang)(yang)江(jiang)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)紅(hong)(hong)色主(zhu)題(ti)(ti)紀錄片(pian)展(zhan)播活(huo)(huo)動(dong)(dong)；湛(zhan)江(jiang)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“唐詩氣度與民族自信(xin)”“儒(ru)家修身”等主(zhu)題(ti)(ti)文(wen)(wen)化講(jiang)堂；茂名市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香暖(nuan)山(shan)區”捐書(shu)(shu)活(huo)(huo)動(dong)(dong)；肇(zhao)(zhao)慶(qing)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)全國“兩優一先”表(biao)彰大會(hui)肇(zhao)(zhao)慶(qing)代表(biao)閱(yue)讀分(fen)享(xiang)會(hui)；清遠市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“文(wen)(wen)明家風”書(shu)(shu)法巡展(zhan)；潮(chao)州(zhou)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“潮(chao)心向黨”潮(chao)州(zhou)黨史印記檔(dang)案圖片(pian)展(zhan)；揭陽(yang)(yang)市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香家國情”讀書(shu)(shu)主(zhu)題(ti)(ti)晚會(hui)；云浮市舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)“書(shu)(shu)香鄉(xiang)(xiang)村”公益贈書(shu)(shu)活(huo)(huo)動(dong)(dong)。

立面觀書展，線上線下活動有(you)機(ji)融(rong)合

隨(sui)著(zhu)閱讀方式多(duo)樣(yang)化，南國書(shu)香節(jie)進一步加強線(xian)(xian)上(shang)(shang)線(xian)(xian)下(xia)融合(he)，搭建“南國書(shu)香節(jie)云(yun)平臺(tai)”，將線(xian)(xian)上(shang)(shang)展示(shi)、線(xian)(xian)上(shang)(shang)銷售、線(xian)(xian)上(shang)(shang)活(huo)動、線(xian)(xian)上(shang)(shang)公益和線(xian)(xian)下(xia)活(huo)動有機(ji)融合(he)。廣大群眾不僅可(ke)以(yi)到分會場線(xian)(xian)下(xia)參(can)(can)展，也可(ke)以(yi)通(tong)過南國書(shu)香節(jie)小(xiao)程(cheng)序(xu)、羊城書(shu)展小(xiao)程(cheng)序(xu)，在(zai)云(yun)端(duan)同享(xiang)優惠購書(shu)、參(can)(can)與閱讀活(huo)動。

主題出版(ban)(ban)(ban)物(wu)展(zhan)(zhan)銷(xiao)、“書(shu)香(xiang)優選”精品(pin)出版(ban)(ban)(ban)物(wu)展(zhan)(zhan)銷(xiao)、廣東(dong)優秀(xiu)出版(ban)(ban)(ban)物(wu)展(zhan)(zhan)銷(xiao)、中國(guo)出版(ban)(ban)(ban)集團(tuan)優秀(xiu)出版(ban)(ban)(ban)物(wu)展(zhan)(zhan)銷(xiao)將(jiang)在“南(nan)國(guo)書(shu)香(xiang)節”小(xiao)程(cheng)序同(tong)步上(shang)線(xian)，全省(sheng)分會(hui)(hui)場(chang)同(tong)步開設線(xian)上(shang)購(gou)書(shu)平臺，重(zhong)點依托“新(xin)華通(tong)讀”小(xiao)程(cheng)序，供全省(sheng)廣大群眾(zhong)在線(xian)購(gou)書(shu)；同(tong)時，數十場(chang)新(xin)書(shu)分享會(hui)(hui)、論壇沙(sha)龍(long)、閱讀活動將(jiang)進行線(xian)上(shang)直播，并通(tong)過南(nan)國(guo)書(shu)香(xiang)節小(xiao)程(cheng)序全面發布，讓廣大群眾(zhong)打破距離界限，實現線(xian)上(shang)參展(zhan)(zhan)。

今年南(nan)(nan)國書香節(jie)開啟云互動，打造“小書房，大世(shi)界”云平臺，百位名(ming)人(ren)作家(jia)走進自己的書房或特(te)色書店，通過(guo)云互動，向廣(guang)大群(qun)眾推薦好書，共同(tong)參與書香節(jie)。來自廣(guang)東本土(tu)的近百名(ming)文(wen)(wen)化名(ming)人(ren)、專(zhuan)家(jia)學者、作家(jia)、閱讀推廣(guang)人(ren)將下沉到(dao)全省(sheng)分會場開展(zhan)活動，通過(guo)講座、對談、沙(sha)龍、簽售等(deng)(deng)形(xing)式，圍繞(rao)紅色題材、嶺南(nan)(nan)文(wen)(wen)化、親(qin)子(zi)教育、生活方(fang)式等(deng)(deng)內(nei)容，深(shen)入書店一線(xian)，與廣(guang)大群(qun)眾面(mian)對面(mian)交流。

優惠遍基(ji)層，多措并(bing)舉提高惠民滲透力(li)

今年南國(guo)書香(xiang)節繼續發揮“全(quan)(quan)民(min)(min)(min)閱讀主陣地”作用，向全(quan)(quan)省廣大群眾推(tui)出(chu)(chu)便民(min)(min)(min)惠民(min)(min)(min)舉措，通過文化惠民(min)(min)(min)助推(tui)全(quan)(quan)民(min)(min)(min)閱讀。全(quan)(quan)省分會場(chang)同步推(tui)出(chu)(chu)全(quan)(quan)場(chang)圖書八折優(you)(you)惠，“書香(xiang)之夜”專場(chang)圖書限時七折優(you)(you)惠。

全省各地分會場推出多項惠民活(huo)動。在廣州分會場，讀者到指定(ding)書(shu)(shu)店(dian)(dian)（四(si)閱(yue)書(shu)(shu)店(dian)(dian)·東湖店(dian)(dian)、四(si)閱(yue)書(shu)(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)(shu)院、新(xin)塘書(shu)(shu)城、江高(gao)書(shu)(shu)城、北京路(lu)教材書(shu)(shu)店(dian)(dian)、吾悅青年文化空(kong)間）購書(shu)(shu)，除享受(shou)8折(zhe)優(you)(you)惠以外(wai)，還(huan)可(ke)疊加(jia)享受(shou)工(gong)銀專項優(you)(you)惠。讀者使用(yong)工(gong)銀e生活(huo)APP掃碼支付(fu)（需綁(bang)定(ding)廣州地區工(gong)銀信用(yong)卡），可(ke)享5折(zhe)優(you)(you)惠，最高(gao)單筆(bi)優(you)(you)惠金額可(ke)達50元。活(huo)動期(qi)間每位(wei)讀者可(ke)享受(shou)2次(ci)優(you)(you)惠，優(you)(you)惠名額有限，先(xian)到先(xian)得。在“羊城書(shu)(shu)展”小(xiao)程序，將上線(xian)“清(qing)空(kong)100位(wei)讀者購物車”活(huo)動，連續10天隨(sui)機抽(chou)取10位(wei)提(ti)供限額500元范圍內清(qing)空(kong)購物車的免單福利，實(shi)實(shi)在在優(you)(you)惠于民。

在中山(shan)分(fen)(fen)會場(chang)(chang)，“中山(shan)書(shu)(shu)(shu)(shu)展(zhan)”云(yun)平臺(tai)將發放(fang)15萬(wan)電(dian)子購書(shu)(shu)(shu)(shu)券(quan)(quan)；江(jiang)門分(fen)(fen)會場(chang)(chang)則通過“文化惠民，云(yun)上共享”黨史答題抽獎小程序發放(fang)8萬(wan)元(yuan)(yuan)電(dian)子購書(shu)(shu)(shu)(shu)券(quan)(quan)；湛江(jiang)分(fen)(fen)會場(chang)(chang)將通過“嶺南(nan)書(shu)(shu)(shu)(shu)香”微(wei)信公(gong)眾號、“視聽湛江(jiang)”APP、“湛江(jiang)發布”微(wei)信公(gong)眾號等平臺(tai)發放(fang)10萬(wan)元(yuan)(yuan)電(dian)子購書(shu)(shu)(shu)(shu)券(quan)(quan)；茂(mao)名分(fen)(fen)會場(chang)(chang)則向當地(di)新華書(shu)(shu)(shu)(shu)店、市(shi)圖書(shu)(shu)(shu)(shu)館及市(shi)區4家民營書(shu)(shu)(shu)(shu)店的讀者發放(fang)10萬(wan)元(yuan)(yuan)購書(shu)(shu)(shu)(shu)券(quan)(quan)；云(yun)浮分(fen)(fen)會場(chang)(chang)將通過“云(yun)報商城”派發電(dian)子購書(shu)(shu)(shu)(shu)券(quan)(quan)，同時派發紙質購書(shu)(shu)(shu)(shu)券(quan)(quan)，總(zong)額10萬(wan)元(yuan)(yuan)。

公益暖人心，形式創新助推閱讀服務多元化

書(shu)(shu)(shu)(shu)香節期(qi)間，廣(guang)州(zhou)(zhou)市(shi)(shi)(shi)、深圳市(shi)(shi)(shi)、佛山市(shi)(shi)(shi)、韶關市(shi)(shi)(shi)、河源市(shi)(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)、東(dong)莞市(shi)(shi)(shi)、中(zhong)山市(shi)(shi)(shi)、江門市(shi)(shi)(shi)、湛江市(shi)(shi)(shi)、茂名市(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)、清(qing)遠市(shi)(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)的(de)市(shi)(shi)(shi)、縣(xian)公(gong)共圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)與當(dang)地新華(hua)書(shu)(shu)(shu)(shu)店聯合舉辦“你(ni)選書(shu)(shu)(shu)(shu)，我買單”活(huo)動，凡持(chi)有當(dang)地圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)借(jie)(jie)閱(yue)卡(ka)的(de)廣(guang)大群眾(zhong)，憑借(jie)(jie)閱(yue)卡(ka)可在當(dang)地指定書(shu)(shu)(shu)(shu)店或圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)自選圖(tu)(tu)書(shu)(shu)(shu)(shu)進行借(jie)(jie)閱(yue)。

今年，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)(dong)(dong)成為南(nan)國書(shu)(shu)(shu)(shu)香(xiang)節的重點公益活(huo)動(dong)(dong)(dong)(dong)(dong)，各(ge)地分會場(chang)將在(zai)全(quan)省鄉(xiang)(xiang)鎮(zhen)輪流(liu)開展流(liu)動(dong)(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)(dong)(dong)，鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)(dong)(dong)(dong)由(you)各(ge)市縣(xian)新華書(shu)(shu)(shu)(shu)店(dian)具體(ti)開展，潮南(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、博羅(luo)書(shu)(shu)(shu)(shu)城、陽山購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江(jiang)門購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、連州購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、江(jiang)南(nan)購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)、新興購(gou)書(shu)(shu)(shu)(shu)中(zhong)(zhong)(zhong)心(xin)等數十家新華書(shu)(shu)(shu)(shu)店(dian)，將陸續舉(ju)辦(ban)流(liu)動(dong)(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)，把(ba)“鄉(xiang)(xiang)鎮(zhen)流(liu)動(dong)(dong)(dong)(dong)(dong)售書(shu)(shu)(shu)(shu)車”開到偏遠鄉(xiang)(xiang)鎮(zhen)，滿(man)足農(nong)村群眾精(jing)神文化需求，助(zhu)力鄉(xiang)(xiang)村文化振(zhen)興。

防控不(bu)放松，守好成果營(ying)造安全參展環境(jing)