2021南國書(shu)香(xiang)節(jie)于8月20-30日舉辦。在常態化(hua)疫情防控(kong)下，本屆南國書(shu)香(xiang)節(jie)采用“線(xian)上線(xian)下結合、全省(sheng)各級聯動、分散同(tong)(tong)期辦展(zhan)(zhan)”的(de)形式開展(zhan)(zhan)，全省(sheng)范圍內設立(li)的(de)321個分會場將(jiang)同(tong)(tong)頻共振，聯袂唱響閱讀協奏曲——超20萬種參展(zhan)(zhan)圖書(shu)線(xian)上線(xian)下同(tong)(tong)步展(zhan)(zhan)示，200多(duo)(duo)名(ming)文化(hua)名(ming)家或踏足南粵，或做客云(yun)端，464場次文化(hua)活動潤澤(ze)嶺(ling)南，一(yi)場大眾化(hua)、多(duo)(duo)元化(hua)、立(li)體化(hua)的(de)文化(hua)盛宴將(jiang)在八月盛夏掀起滿城書(shu)香(xiang)。

聚焦新時代(dai)，透過出(chu)版看百(bai)年輝(hui)煌成就

今年(nian)(nian)是中(zhong)國(guo)共產黨成立100周年(nian)(nian)，也是我國(guo)進入“十四五”規(gui)劃、乘勢(shi)而上開(kai)啟全(quan)面建設社(she)會主義現(xian)代(dai)化(hua)國(guo)家新征程、向(xiang)第二個百年(nian)(nian)奮斗目標進軍的開(kai)局之年(nian)(nian)。

2021南國(guo)書(shu)香節以“閱讀點(dian)(dian)亮前行的路”為年度口號，匯集(ji)主題(ti)出(chu)版(ban)重點(dian)(dian)出(chu)版(ban)物，在全省范圍內集(ji)中(zhong)(zhong)(zhong)展(zhan)示(shi)展(zhan)銷習近平新(xin)時代(dai)中(zhong)(zhong)(zhong)國(guo)特色社(she)會主義(yi)思想(xiang)出(chu)版(ban)成果(guo)，重點(dian)(dian)展(zhan)示(shi)黨史(shi)(shi)、新(xin)中(zhong)(zhong)(zhong)國(guo)史(shi)(shi)、改革(ge)開放史(shi)(shi)、社(she)會主義(yi)發(fa)展(zhan)史(shi)(shi)等主題(ti)出(chu)版(ban)物，展(zhan)示(shi)弘揚民族(zu)精神、歌頌改革(ge)成果(guo)、宣傳典(dian)型事跡的優(you)秀作品，為廣(guang)大群(qun)眾呈(cheng)現有(you)高度、有(you)深(shen)度的主題(ti)佳作。

全省(sheng)分會場同步設立(li)“主題(ti)出版物(wu)(wu)專柜”，開啟(qi)線下(xia)聯展(zhan)(zhan)，筑成(cheng)百(bai)店(dian)百(bai)部紅(hong)色經典圖書(shu)獻禮方陣，集中展(zhan)(zhan)示展(zhan)(zhan)銷《習近平談(tan)治國(guo)(guo)理政》《中國(guo)(guo)共產(chan)黨簡史》《新(xin)征程面對面》等(deng)重大主題(ti)出版物(wu)(wu)和黨史學習教育讀物(wu)(wu)，全面展(zhan)(zhan)示進入新(xin)時(shi)代黨和國(guo)(guo)家各(ge)項事業取(qu)得的(de)(de)歷史性成(cheng)就、發生的(de)(de)歷史性變革，回顧百(bai)年歷程，展(zhan)(zhan)現輝煌成(cheng)就，引發廣大群眾共鳴(ming)。

同時，各分(fen)會(hui)場(chang)集中開(kai)展主(zhu)題出版物(wu)首發儀式、“紅(hong)色(se)文化輕騎(qi)兵”、“重(zhong)溫(wen)紅(hong)色(se)記憶”等紅(hong)色(se)題材閱讀互動活動。

吹響集結號(hao)，全(quan)省321個分會(hui)場聯(lian)展聯(lian)動(dong)

本屆南國書香節(jie)進一步深耕(geng)全(quan)民閱讀，厚植文化根基，著力(li)(li)拓寬全(quan)民參展的幅(fu)度(du)、延伸(shen)全(quan)民觀展的廣度(du)、加大全(quan)民優(you)惠的力(li)(li)度(du)、掀起(qi)全(quan)民閱讀的熱度(du)，立足(zu)“挖(wa)掘地方(fang)優(you)勢、辦出地方(fang)特色”，在(zai)全(quan)省設置321個分會場。

各分會(hui)場統一(yi)標(biao)識、統一(yi)宣傳、統一(yi)折扣、統一(yi)氛圍(wei)，編織成一(yi)張廣泛的(de)、立體(ti)的(de)全民(min)閱讀(du)服務網，共(gong)同吹響“2021南國書香(xiang)節”集結(jie)號。

全省分(fen)會場分(fen)布均衡(heng)，全面覆(fu)蓋市、區（縣），讓廣大(da)(da)群(qun)眾實(shi)現零距(ju)離參展(zhan)。展(zhan)覽不僅注重主題(ti)聚焦，思想(xiang)引領，也注重大(da)(da)眾閱讀，活動(dong)互動(dong)，只要廣大(da)(da)群(qun)眾走(zou)進書(shu)(shu)店，走(zou)進圖書(shu)(shu)館(guan)，就可(ke)以近距(ju)離參與書(shu)(shu)香節豐富的閱讀活動(dong)。

全(quan)省各地分會場以新華書店、特色(se)書店為閱(yue)讀(du)發散(san)點，同(tong)步設置(zhi)“書香(xiang)優(you)選(xuan)”精品出(chu)版物專柜、廣東優(you)秀出(chu)版物專柜、中國出(chu)版集團優(you)秀出(chu)版物專柜，精選(xuan)一批大眾精品、暢銷經典、嶺(ling)南文化(hua)、地方特色(se)讀(du)物，為廣大群(qun)眾提供閱(yue)讀(du)指南。

書店(dian)廣泛聯結各(ge)行各(ge)業，通過閱讀活動(dong)串(chuan)聯起(qi)機關(guan)、學校、社(she)區、企業，從而調動(dong)全省各(ge)地廣大群(qun)眾參與(yu)的積極性。

閱(yue)讀(du)(du)活(huo)(huo)動(dong)融(rong)合本地(di)(di)特色(se)：廣(guang)(guang)州(zhou)(zhou)市(shi)(shi)推(tui)出“聲(sheng)入人(ren)心(xin)，紅(hong)動(dong)廣(guang)(guang)州(zhou)(zhou)”——尋(xun)找(zhao)廣(guang)(guang)州(zhou)(zhou)最(zui)美“悅”讀(du)(du)之聲(sheng)紅(hong)色(se)經典作品誦讀(du)(du)；深圳市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)映百(bai)年偉(wei)業(ye)”黨(dang)史(shi)(shi)學習教(jiao)育主(zhu)題展(zhan)(zhan)；汕(shan)頭市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)中的鄉村變遷”圖(tu)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)；佛山(shan)(shan)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“閱(yue)途(tu)，書(shu)(shu)(shu)(shu)(shu)與遠方”基層文化(hua)巡(xun)回展(zhan)(zhan)；河源市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)盲人(ren)聽(ting)書(shu)(shu)(shu)(shu)(shu)、聾啞人(ren)視(shi)聽(ting)閱(yue)讀(du)(du)活(huo)(huo)動(dong)；梅州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“南粵沃土鑄偉(wei)業(ye)——中國(guo)共產(chan)黨(dang)在廣(guang)(guang)東”圖(tu)片(pian)展(zhan)(zhan)；惠(hui)州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承(cheng)薪火”主(zhu)題閱(yue)讀(du)(du)活(huo)(huo)動(dong)；汕(shan)尾市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)《熱土地(di)(di)上的紅(hong)飄帶》新書(shu)(shu)(shu)(shu)(shu)分(fen)享會；中山(shan)(shan)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)第三屆中山(shan)(shan)市(shi)(shi)經典誦讀(du)(du)活(huo)(huo)動(dong)線(xian)下(xia)決(jue)賽；江(jiang)門(men)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)黨(dang)史(shi)(shi)、僑史(shi)(shi)故(gu)事分(fen)享會和僑鄉特色(se)文化(hua)展(zhan)(zhan)示活(huo)(huo)動(dong)；陽江(jiang)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)紅(hong)色(se)主(zhu)題紀錄片(pian)展(zhan)(zhan)播活(huo)(huo)動(dong)；湛(zhan)江(jiang)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“唐(tang)詩氣(qi)度與民族自信(xin)”“儒家(jia)修身”等主(zhu)題文化(hua)講堂；茂名(ming)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)暖山(shan)(shan)區”捐書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)；肇(zhao)慶市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)全國(guo)“兩(liang)優(you)一(yi)先”表彰(zhang)大會肇(zhao)慶代表閱(yue)讀(du)(du)分(fen)享會；清遠市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“文明家(jia)風(feng)”書(shu)(shu)(shu)(shu)(shu)法巡(xun)展(zhan)(zhan)；潮州(zhou)(zhou)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“潮心(xin)向黨(dang)”潮州(zhou)(zhou)黨(dang)史(shi)(shi)印記檔案圖(tu)片(pian)展(zhan)(zhan)；揭陽市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)家(jia)國(guo)情”讀(du)(du)書(shu)(shu)(shu)(shu)(shu)主(zhu)題晚(wan)會；云(yun)浮(fu)市(shi)(shi)舉(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)(shu)(shu)香(xiang)鄉村”公益贈書(shu)(shu)(shu)(shu)(shu)活(huo)(huo)動(dong)。

立面觀書展，線上線下活動有機(ji)融合

隨(sui)著閱讀方式(shi)多樣化，南國書香節(jie)進(jin)一步加強線(xian)(xian)上(shang)線(xian)(xian)下融(rong)合(he)，搭建“南國書香節(jie)云平臺(tai)”，將線(xian)(xian)上(shang)展(zhan)示、線(xian)(xian)上(shang)銷(xiao)售、線(xian)(xian)上(shang)活動(dong)、線(xian)(xian)上(shang)公(gong)益和線(xian)(xian)下活動(dong)有(you)機融(rong)合(he)。廣大群眾不僅可以(yi)到分會場線(xian)(xian)下參展(zhan)，也可以(yi)通過南國書香節(jie)小程序、羊城書展(zhan)小程序，在云端同享優惠(hui)購(gou)書、參與閱讀活動(dong)。

主題出(chu)(chu)版(ban)物(wu)展(zhan)(zhan)(zhan)銷(xiao)(xiao)(xiao)、“書(shu)香(xiang)優選”精品出(chu)(chu)版(ban)物(wu)展(zhan)(zhan)(zhan)銷(xiao)(xiao)(xiao)、廣東優秀(xiu)出(chu)(chu)版(ban)物(wu)展(zhan)(zhan)(zhan)銷(xiao)(xiao)(xiao)、中(zhong)國(guo)出(chu)(chu)版(ban)集團優秀(xiu)出(chu)(chu)版(ban)物(wu)展(zhan)(zhan)(zhan)銷(xiao)(xiao)(xiao)將在“南(nan)國(guo)書(shu)香(xiang)節”小(xiao)(xiao)程序(xu)同(tong)(tong)步上線(xian)，全省(sheng)分(fen)會場(chang)同(tong)(tong)步開設線(xian)上購書(shu)平臺(tai)，重(zhong)點依托“新(xin)華通讀(du)”小(xiao)(xiao)程序(xu)，供全省(sheng)廣大(da)群眾在線(xian)購書(shu)；同(tong)(tong)時(shi)，數十(shi)場(chang)新(xin)書(shu)分(fen)享會、論壇沙龍、閱(yue)讀(du)活動(dong)將進行線(xian)上直播，并通過南(nan)國(guo)書(shu)香(xiang)節小(xiao)(xiao)程序(xu)全面發(fa)布，讓廣大(da)群眾打破(po)距離(li)界限，實現線(xian)上參展(zhan)(zhan)(zhan)。

今年南國書(shu)香(xiang)節開啟云(yun)互動(dong)，打造(zao)“小書(shu)房(fang)，大世界”云(yun)平(ping)臺，百位名人作(zuo)家(jia)走進自(zi)己的(de)書(shu)房(fang)或特色書(shu)店，通(tong)過云(yun)互動(dong)，向廣大群眾(zhong)推薦好書(shu)，共同參與(yu)書(shu)香(xiang)節。來自(zi)廣東本土的(de)近百名文(wen)化名人、專(zhuan)家(jia)學者(zhe)、作(zuo)家(jia)、閱讀(du)推廣人將(jiang)下沉到全省分會場開展活動(dong)，通(tong)過講座、對談(tan)、沙龍、簽(qian)售等(deng)(deng)形式(shi)，圍繞紅色題材、嶺南文(wen)化、親子教育、生活方式(shi)等(deng)(deng)內容(rong)，深入書(shu)店一(yi)線，與(yu)廣大群眾(zhong)面對面交(jiao)流。

優(you)惠(hui)遍基層，多措并舉提高(gao)惠(hui)民滲透力

今年南(nan)國書(shu)香(xiang)節繼續發揮“全(quan)民(min)閱讀(du)主陣(zhen)地(di)”作用，向全(quan)省(sheng)廣大群眾推出便民(min)惠(hui)(hui)民(min)舉措，通過文化惠(hui)(hui)民(min)助推全(quan)民(min)閱讀(du)。全(quan)省(sheng)分會(hui)場(chang)(chang)同步推出全(quan)場(chang)(chang)圖書(shu)八折(zhe)優(you)惠(hui)(hui)，“書(shu)香(xiang)之夜”專場(chang)(chang)圖書(shu)限時七(qi)折(zhe)優(you)惠(hui)(hui)。

全省各(ge)地分會(hui)場推出多項惠民活(huo)動(dong)。在(zai)(zai)廣州分會(hui)場，讀(du)者(zhe)到指(zhi)定書(shu)(shu)店（四閱書(shu)(shu)店·東(dong)湖店、四閱書(shu)(shu)店·琶洲店、楠楓書(shu)(shu)院、新塘書(shu)(shu)城、江高書(shu)(shu)城、北京路(lu)教材書(shu)(shu)店、吾悅青年文化(hua)空間）購書(shu)(shu)，除享(xiang)(xiang)受(shou)(shou)8折(zhe)優惠以外(wai)，還可(ke)疊加享(xiang)(xiang)受(shou)(shou)工(gong)銀(yin)(yin)專項優惠。讀(du)者(zhe)使(shi)用(yong)工(gong)銀(yin)(yin)e生活(huo)APP掃碼支付（需綁(bang)定廣州地區工(gong)銀(yin)(yin)信用(yong)卡(ka)），可(ke)享(xiang)(xiang)5折(zhe)優惠，最高單(dan)筆優惠金額(e)(e)(e)可(ke)達50元。活(huo)動(dong)期間每位(wei)讀(du)者(zhe)可(ke)享(xiang)(xiang)受(shou)(shou)2次優惠，優惠名(ming)額(e)(e)(e)有限，先(xian)到先(xian)得(de)。在(zai)(zai)“羊城書(shu)(shu)展”小(xiao)程序，將上線“清空100位(wei)讀(du)者(zhe)購物車(che)”活(huo)動(dong)，連續10天隨機抽取10位(wei)提供限額(e)(e)(e)500元范圍內清空購物車(che)的免單(dan)福(fu)利，實(shi)實(shi)在(zai)(zai)在(zai)(zai)優惠于(yu)民。

在中(zhong)(zhong)山(shan)分會(hui)(hui)(hui)(hui)場(chang)，“中(zhong)(zhong)山(shan)書(shu)(shu)(shu)展”云(yun)(yun)平(ping)臺將發(fa)(fa)(fa)(fa)放15萬電(dian)子(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)；江(jiang)門(men)分會(hui)(hui)(hui)(hui)場(chang)則通過(guo)(guo)“文化(hua)惠民(min)，云(yun)(yun)上共享”黨史答題抽(chou)獎小程序發(fa)(fa)(fa)(fa)放8萬元電(dian)子(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)；湛(zhan)江(jiang)分會(hui)(hui)(hui)(hui)場(chang)將通過(guo)(guo)“嶺南書(shu)(shu)(shu)香”微信公眾號、“視聽湛(zhan)江(jiang)”APP、“湛(zhan)江(jiang)發(fa)(fa)(fa)(fa)布”微信公眾號等平(ping)臺發(fa)(fa)(fa)(fa)放10萬元電(dian)子(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)；茂名分會(hui)(hui)(hui)(hui)場(chang)則向當地新(xin)華書(shu)(shu)(shu)店、市圖書(shu)(shu)(shu)館及市區4家民(min)營書(shu)(shu)(shu)店的讀者發(fa)(fa)(fa)(fa)放10萬元購(gou)書(shu)(shu)(shu)券(quan)；云(yun)(yun)浮分會(hui)(hui)(hui)(hui)場(chang)將通過(guo)(guo)“云(yun)(yun)報商城”派(pai)發(fa)(fa)(fa)(fa)電(dian)子(zi)(zi)購(gou)書(shu)(shu)(shu)券(quan)，同時(shi)派(pai)發(fa)(fa)(fa)(fa)紙質購(gou)書(shu)(shu)(shu)券(quan)，總額(e)10萬元。

公益暖人(ren)心(xin)，形式創新(xin)助推閱讀服務多(duo)元化

書香節期間，廣(guang)州市(shi)(shi)、深圳市(shi)(shi)、佛山(shan)市(shi)(shi)、韶(shao)關市(shi)(shi)、河源市(shi)(shi)、梅州市(shi)(shi)、惠州市(shi)(shi)、東莞市(shi)(shi)、中山(shan)市(shi)(shi)、江門市(shi)(shi)、湛江市(shi)(shi)、茂(mao)名市(shi)(shi)、肇慶(qing)市(shi)(shi)、清遠市(shi)(shi)、潮州市(shi)(shi)、揭(jie)陽市(shi)(shi)的市(shi)(shi)、縣公共(gong)圖書館與當(dang)地(di)(di)新華書店聯合舉辦“你選書，我買單”活動(dong)，凡(fan)持(chi)有當(dang)地(di)(di)圖書館借(jie)閱(yue)卡的廣(guang)大群眾(zhong)，憑(ping)借(jie)閱(yue)卡可在(zai)當(dang)地(di)(di)指定(ding)書店或圖書館自選圖書進行借(jie)閱(yue)。

今年，鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)成為南(nan)(nan)國書(shu)(shu)(shu)(shu)香節的重點(dian)公益(yi)活(huo)動(dong)(dong)，各(ge)(ge)地分會場將(jiang)在全省鄉(xiang)鎮輪流開(kai)展流動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)活(huo)動(dong)(dong)由各(ge)(ge)市縣新(xin)華(hua)書(shu)(shu)(shu)(shu)店具體開(kai)展，潮(chao)南(nan)(nan)購書(shu)(shu)(shu)(shu)中(zhong)心、博(bo)羅書(shu)(shu)(shu)(shu)城、陽山購書(shu)(shu)(shu)(shu)中(zhong)心、江門(men)購書(shu)(shu)(shu)(shu)中(zhong)心、連州購書(shu)(shu)(shu)(shu)中(zhong)心、江南(nan)(nan)購書(shu)(shu)(shu)(shu)中(zhong)心、新(xin)興購書(shu)(shu)(shu)(shu)中(zhong)心等(deng)數十(shi)家新(xin)華(hua)書(shu)(shu)(shu)(shu)店，將(jiang)陸(lu)續舉(ju)辦流動(dong)(dong)售書(shu)(shu)(shu)(shu)，把“鄉(xiang)鎮流動(dong)(dong)售書(shu)(shu)(shu)(shu)車(che)”開(kai)到偏遠鄉(xiang)鎮，滿足農村群眾精神文(wen)化(hua)需求(qiu)，助力(li)鄉(xiang)村文(wen)化(hua)振興。

防(fang)控不放松，守好成果營(ying)造安全參(can)展(zhan)環境