2021南國(guo)(guo)書(shu)香節于8月(yue)20-30日舉辦。在常態(tai)化(hua)(hua)(hua)疫(yi)情防控下，本屆南國(guo)(guo)書(shu)香節采用“線上線下結合、全省各級(ji)聯動、分散同(tong)期辦展(zhan)”的(de)(de)形(xing)式(shi)開展(zhan)，全省范(fan)圍內設立的(de)(de)321個分會場(chang)將同(tong)頻共振，聯袂唱響閱讀協奏曲——超20萬(wan)種(zhong)參展(zhan)圖(tu)書(shu)線上線下同(tong)步展(zhan)示，200多(duo)名文化(hua)(hua)(hua)名家或(huo)踏足南粵，或(huo)做客(ke)云端，464場(chang)次文化(hua)(hua)(hua)活動潤澤(ze)嶺(ling)南，一場(chang)大(da)眾(zhong)化(hua)(hua)(hua)、多(duo)元化(hua)(hua)(hua)、立體(ti)化(hua)(hua)(hua)的(de)(de)文化(hua)(hua)(hua)盛宴將在八月(yue)盛夏掀起滿城書(shu)香。

聚焦(jiao)新時(shi)代，透過出版看百年輝煌成(cheng)就(jiu)

今年是中(zhong)國共(gong)產(chan)黨成(cheng)立100周年，也是我國進入“十四(si)五”規劃、乘勢(shi)而(er)上開啟全面建設社會主義現代化國家新征程(cheng)、向第二個百年奮(fen)斗目標(biao)進軍的開局之年。

2021南國書香節以“閱讀點(dian)亮(liang)前(qian)行的路”為(wei)年度(du)口(kou)號(hao)，匯集主題出版重(zhong)點(dian)出版物，在全省范圍內(nei)集中(zhong)展示(shi)(shi)展銷習近平新時代(dai)中(zhong)國特色(se)社會主義思(si)想出版成(cheng)果，重(zhong)點(dian)展示(shi)(shi)黨(dang)史、新中(zhong)國史、改革(ge)開放(fang)史、社會主義發展史等(deng)主題出版物，展示(shi)(shi)弘揚民族精神、歌頌改革(ge)成(cheng)果、宣傳典型(xing)事跡的優秀(xiu)作品，為(wei)廣大群眾呈現有(you)高度(du)、有(you)深(shen)度(du)的主題佳作。

全省(sheng)分會場同步設(she)立(li)“主題出版物專柜”，開啟線下聯展(zhan)，筑(zhu)成百(bai)店百(bai)部紅色經典圖書獻(xian)禮方陣(zhen)，集中展(zhan)示展(zhan)銷《習(xi)近平(ping)談治國理政》《中國共(gong)產黨(dang)簡史》《新征程(cheng)面(mian)對(dui)面(mian)》等(deng)重大(da)主題出版物和黨(dang)史學習(xi)教育讀(du)物，全面(mian)展(zhan)示進(jin)入新時代黨(dang)和國家各項事業(ye)取(qu)得的(de)歷(li)(li)史性成就、發生的(de)歷(li)(li)史性變革，回顧(gu)百(bai)年歷(li)(li)程(cheng)，展(zhan)現輝煌成就，引(yin)發廣大(da)群眾共(gong)鳴。

同時，各分會場集中開展主題出版物首發儀式、“紅(hong)(hong)色(se)文(wen)化(hua)輕騎兵(bing)”、“重溫紅(hong)(hong)色(se)記(ji)憶”等紅(hong)(hong)色(se)題材閱讀(du)互動活動。

吹響集結(jie)號(hao)，全省(sheng)321個分(fen)會場聯(lian)展聯(lian)動

本屆南國書香(xiang)節進一(yi)步深耕全民(min)閱讀，厚植(zhi)文化根基，著力拓寬全民(min)參展的(de)幅度(du)、延伸(shen)全民(min)觀(guan)展的(de)廣(guang)度(du)、加大全民(min)優(you)惠的(de)力度(du)、掀起全民(min)閱讀的(de)熱(re)度(du)，立足“挖掘(jue)地方優(you)勢、辦(ban)出地方特(te)色”，在全省(sheng)設置(zhi)321個分會場。

各分會(hui)場統(tong)一(yi)標識、統(tong)一(yi)宣傳、統(tong)一(yi)折(zhe)扣(kou)、統(tong)一(yi)氛圍，編織成一(yi)張廣(guang)泛的、立(li)體的全民閱讀服務(wu)網(wang)，共同吹響(xiang)“2021南國(guo)書香(xiang)節”集結(jie)號(hao)。

全省分會場(chang)分布均衡，全面覆蓋市、區（縣(xian)），讓廣(guang)大群(qun)眾實(shi)現(xian)零距離(li)(li)參展。展覽不僅注(zhu)重(zhong)主題聚焦(jiao)，思想引領，也注(zhu)重(zhong)大眾閱讀，活(huo)動互(hu)動，只要廣(guang)大群(qun)眾走(zou)進書店(dian)，走(zou)進圖書館，就(jiu)可(ke)以近距離(li)(li)參與書香(xiang)節豐富的閱讀活(huo)動。

全(quan)省各地(di)分會場以(yi)新(xin)華書(shu)店、特(te)色書(shu)店為(wei)閱(yue)讀發散點，同步設置“書(shu)香優選(xuan)”精(jing)品出版(ban)物專柜(ju)、廣(guang)東優秀出版(ban)物專柜(ju)、中國出版(ban)集團優秀出版(ban)物專柜(ju)，精(jing)選(xuan)一(yi)批(pi)大(da)眾(zhong)精(jing)品、暢銷經(jing)典、嶺南(nan)文化、地(di)方特(te)色讀物，為(wei)廣(guang)大(da)群眾(zhong)提供閱(yue)讀指南(nan)。

書店(dian)廣泛聯結各(ge)行各(ge)業(ye)，通過閱讀活動串聯起機關、學校、社(she)區、企業(ye)，從而調動全省各(ge)地廣大群眾參與(yu)的積極性。

閱(yue)(yue)讀活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)融(rong)合本地(di)(di)特色(se)：廣州市(shi)(shi)(shi)推出“聲入人(ren)(ren)心(xin)，紅動(dong)(dong)(dong)廣州”——尋找廣州最(zui)美“悅(yue)”讀之聲紅色(se)經(jing)典作品誦(song)讀；深圳市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)映百年偉業(ye)(ye)”黨史學習教育主(zhu)題展(zhan)；汕頭(tou)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)中(zhong)(zhong)的鄉村變遷”圖(tu)書(shu)(shu)(shu)展(zhan)；佛山市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“閱(yue)(yue)途，書(shu)(shu)(shu)與遠方”基(ji)層(ceng)文(wen)(wen)(wen)化(hua)巡(xun)回展(zhan)；河源市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)盲人(ren)(ren)聽書(shu)(shu)(shu)、聾啞(ya)人(ren)(ren)視聽閱(yue)(yue)讀活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；梅(mei)州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“南(nan)粵沃(wo)土鑄偉業(ye)(ye)——中(zhong)(zhong)國共產黨在(zai)廣東(dong)”圖(tu)片(pian)(pian)展(zhan)；惠州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“不忘初心(xin)，傳承薪(xin)火”主(zhu)題閱(yue)(yue)讀活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；汕尾市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)《熱土地(di)(di)上(shang)的紅飄帶》新書(shu)(shu)(shu)分享會；中(zhong)(zhong)山市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)第(di)三屆中(zhong)(zhong)山市(shi)(shi)(shi)經(jing)典誦(song)讀活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)線(xian)下決賽；江(jiang)(jiang)門市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)黨史、僑(qiao)史故事分享會和僑(qiao)鄉特色(se)文(wen)(wen)(wen)化(hua)展(zhan)示活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；陽江(jiang)(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)紅色(se)主(zhu)題紀錄片(pian)(pian)展(zhan)播(bo)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；湛江(jiang)(jiang)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“唐詩(shi)氣度與民(min)族(zu)自(zi)信”“儒(ru)家(jia)修身”等主(zhu)題文(wen)(wen)(wen)化(hua)講堂(tang)；茂名(ming)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)暖山區(qu)”捐書(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)；肇慶(qing)市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)全國“兩優(you)一先”表彰大會肇慶(qing)代表閱(yue)(yue)讀分享會；清遠市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“文(wen)(wen)(wen)明家(jia)風”書(shu)(shu)(shu)法巡(xun)展(zhan)；潮(chao)(chao)州市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“潮(chao)(chao)心(xin)向黨”潮(chao)(chao)州黨史印記(ji)檔案圖(tu)片(pian)(pian)展(zhan)；揭陽市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)家(jia)國情”讀書(shu)(shu)(shu)主(zhu)題晚(wan)會；云(yun)浮市(shi)(shi)(shi)舉(ju)(ju)(ju)(ju)(ju)(ju)辦(ban)(ban)(ban)(ban)“書(shu)(shu)(shu)香(xiang)鄉村”公益贈書(shu)(shu)(shu)活(huo)(huo)(huo)(huo)動(dong)(dong)(dong)。

立面觀書展，線上(shang)線下(xia)活動有機融(rong)合

隨(sui)著閱讀方式多樣化，南(nan)國書(shu)(shu)(shu)香節(jie)(jie)進一步加強(qiang)線(xian)(xian)上(shang)線(xian)(xian)下融合(he)，搭建“南(nan)國書(shu)(shu)(shu)香節(jie)(jie)云(yun)(yun)平臺(tai)”，將線(xian)(xian)上(shang)展示、線(xian)(xian)上(shang)銷(xiao)售、線(xian)(xian)上(shang)活動、線(xian)(xian)上(shang)公益和線(xian)(xian)下活動有機融合(he)。廣(guang)大群眾(zhong)不僅可以(yi)到分會場線(xian)(xian)下參(can)展，也可以(yi)通過南(nan)國書(shu)(shu)(shu)香節(jie)(jie)小(xiao)程(cheng)序、羊城書(shu)(shu)(shu)展小(xiao)程(cheng)序，在云(yun)(yun)端同享優(you)惠購(gou)書(shu)(shu)(shu)、參(can)與(yu)閱讀活動。

主(zhu)題出(chu)(chu)版(ban)(ban)(ban)(ban)物(wu)展(zhan)(zhan)(zhan)銷、“書(shu)(shu)香(xiang)優(you)選”精品出(chu)(chu)版(ban)(ban)(ban)(ban)物(wu)展(zhan)(zhan)(zhan)銷、廣東優(you)秀出(chu)(chu)版(ban)(ban)(ban)(ban)物(wu)展(zhan)(zhan)(zhan)銷、中(zhong)國出(chu)(chu)版(ban)(ban)(ban)(ban)集(ji)團優(you)秀出(chu)(chu)版(ban)(ban)(ban)(ban)物(wu)展(zhan)(zhan)(zhan)銷將(jiang)在“南(nan)國書(shu)(shu)香(xiang)節”小程(cheng)(cheng)序同(tong)步上(shang)(shang)線(xian)(xian)，全(quan)省(sheng)(sheng)分(fen)會場同(tong)步開設線(xian)(xian)上(shang)(shang)購書(shu)(shu)平臺，重點依(yi)托“新(xin)華通(tong)讀”小程(cheng)(cheng)序，供全(quan)省(sheng)(sheng)廣大群(qun)眾在線(xian)(xian)購書(shu)(shu)；同(tong)時(shi)，數十場新(xin)書(shu)(shu)分(fen)享會、論(lun)壇沙龍、閱(yue)讀活動(dong)將(jiang)進行線(xian)(xian)上(shang)(shang)直(zhi)播，并(bing)通(tong)過南(nan)國書(shu)(shu)香(xiang)節小程(cheng)(cheng)序全(quan)面發布，讓(rang)廣大群(qun)眾打破(po)距(ju)離界(jie)限(xian)，實現線(xian)(xian)上(shang)(shang)參展(zhan)(zhan)(zhan)。

今年(nian)南國(guo)書(shu)香節(jie)開啟云(yun)互動(dong)，打造(zao)“小書(shu)房，大(da)世界”云(yun)平臺，百位名(ming)人作家(jia)走進自己的(de)書(shu)房或特色(se)書(shu)店(dian)，通過(guo)云(yun)互動(dong)，向廣(guang)大(da)群眾(zhong)(zhong)推薦好書(shu)，共同參與書(shu)香節(jie)。來(lai)自廣(guang)東本土(tu)的(de)近百名(ming)文化名(ming)人、專家(jia)學(xue)者、作家(jia)、閱(yue)讀推廣(guang)人將下沉到全省(sheng)分(fen)會(hui)場開展活(huo)動(dong)，通過(guo)講座、對(dui)談、沙龍、簽售等(deng)形式，圍(wei)繞紅(hong)色(se)題材、嶺南文化、親(qin)子教育、生活(huo)方式等(deng)內容，深入(ru)書(shu)店(dian)一線，與廣(guang)大(da)群眾(zhong)(zhong)面對(dui)面交流。

優惠(hui)遍基層，多(duo)措并舉提(ti)高惠(hui)民滲透(tou)力(li)

今年(nian)南國書(shu)(shu)香節繼續發揮“全(quan)民閱讀主陣地”作用(yong)，向(xiang)全(quan)省(sheng)廣大群(qun)眾(zhong)推(tui)出(chu)便(bian)民惠(hui)民舉措，通過(guo)文化惠(hui)民助推(tui)全(quan)民閱讀。全(quan)省(sheng)分(fen)會場同步推(tui)出(chu)全(quan)場圖書(shu)(shu)八折(zhe)優(you)惠(hui)，“書(shu)(shu)香之夜”專場圖書(shu)(shu)限時七折(zhe)優(you)惠(hui)。

全省(sheng)各地分會場推出(chu)多項惠(hui)(hui)民活動。在(zai)廣州分會場，讀者(zhe)到(dao)指定書(shu)店(dian)(dian)（四(si)(si)閱書(shu)店(dian)(dian)·東湖店(dian)(dian)、四(si)(si)閱書(shu)店(dian)(dian)·琶洲店(dian)(dian)、楠楓書(shu)院、新塘(tang)書(shu)城、江高書(shu)城、北(bei)京路(lu)教材(cai)書(shu)店(dian)(dian)、吾悅青年文化空間）購(gou)書(shu)，除享(xiang)受8折(zhe)優(you)(you)惠(hui)(hui)以外(wai)，還可疊加享(xiang)受工(gong)銀(yin)專項優(you)(you)惠(hui)(hui)。讀者(zhe)使用工(gong)銀(yin)e生活APP掃碼(ma)支付（需綁定廣州地區工(gong)銀(yin)信用卡），可享(xiang)5折(zhe)優(you)(you)惠(hui)(hui)，最高單筆優(you)(you)惠(hui)(hui)金額可達50元(yuan)。活動期間每位(wei)讀者(zhe)可享(xiang)受2次(ci)優(you)(you)惠(hui)(hui)，優(you)(you)惠(hui)(hui)名額有限(xian)，先(xian)到(dao)先(xian)得(de)。在(zai)“羊城書(shu)展(zhan)”小程(cheng)序，將(jiang)上(shang)線“清(qing)空100位(wei)讀者(zhe)購(gou)物車”活動，連續10天隨機抽取10位(wei)提(ti)供限(xian)額500元(yuan)范圍內清(qing)空購(gou)物車的免單福利，實實在(zai)在(zai)優(you)(you)惠(hui)(hui)于民。

在(zai)中山分(fen)會場(chang)，“中山書(shu)(shu)(shu)展”云(yun)平臺將(jiang)發(fa)放15萬(wan)(wan)電(dian)子購書(shu)(shu)(shu)券(quan)；江(jiang)門分(fen)會場(chang)則通(tong)過(guo)“文化(hua)惠民，云(yun)上共享”黨史答(da)題(ti)抽獎(jiang)小程序發(fa)放8萬(wan)(wan)元(yuan)電(dian)子購書(shu)(shu)(shu)券(quan)；湛(zhan)(zhan)江(jiang)分(fen)會場(chang)將(jiang)通(tong)過(guo)“嶺(ling)南書(shu)(shu)(shu)香”微信公眾(zhong)號(hao)、“視聽湛(zhan)(zhan)江(jiang)”APP、“湛(zhan)(zhan)江(jiang)發(fa)布”微信公眾(zhong)號(hao)等平臺發(fa)放10萬(wan)(wan)元(yuan)電(dian)子購書(shu)(shu)(shu)券(quan)；茂名分(fen)會場(chang)則向(xiang)當地新華書(shu)(shu)(shu)店、市(shi)圖(tu)書(shu)(shu)(shu)館及市(shi)區4家民營書(shu)(shu)(shu)店的(de)讀者發(fa)放10萬(wan)(wan)元(yuan)購書(shu)(shu)(shu)券(quan)；云(yun)浮分(fen)會場(chang)將(jiang)通(tong)過(guo)“云(yun)報商城”派發(fa)電(dian)子購書(shu)(shu)(shu)券(quan)，同時派發(fa)紙質購書(shu)(shu)(shu)券(quan)，總額10萬(wan)(wan)元(yuan)。

公益暖人心，形式創新助推閱讀服務多元化

書(shu)(shu)(shu)香(xiang)節(jie)期(qi)間，廣州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、深圳市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、佛山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、韶關(guan)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、河(he)源市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、梅州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、惠州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、東莞市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、中山市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、江門(men)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、湛(zhan)江市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、茂(mao)名市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、肇慶市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、清遠市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、潮州(zhou)(zhou)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、揭陽(yang)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)的(de)市(shi)(shi)(shi)(shi)(shi)(shi)(shi)、縣公共圖(tu)書(shu)(shu)(shu)館與當(dang)地(di)新華(hua)書(shu)(shu)(shu)店聯合(he)舉辦“你選書(shu)(shu)(shu)，我買單”活動(dong)，凡持有(you)當(dang)地(di)圖(tu)書(shu)(shu)(shu)館借閱(yue)卡的(de)廣大群眾，憑借閱(yue)卡可在當(dang)地(di)指定(ding)書(shu)(shu)(shu)店或圖(tu)書(shu)(shu)(shu)館自選圖(tu)書(shu)(shu)(shu)進行借閱(yue)。

今年，鄉(xiang)(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)成(cheng)為南國(guo)書(shu)(shu)香節(jie)的重點公益(yi)活(huo)動(dong)(dong)，各地分會場(chang)將在(zai)全省鄉(xiang)(xiang)(xiang)鎮(zhen)輪(lun)流(liu)(liu)開展流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)，鄉(xiang)(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)活(huo)動(dong)(dong)由各市縣新(xin)華書(shu)(shu)店具體(ti)開展，潮南購(gou)(gou)(gou)書(shu)(shu)中心(xin)、博羅書(shu)(shu)城、陽(yang)山購(gou)(gou)(gou)書(shu)(shu)中心(xin)、江門(men)購(gou)(gou)(gou)書(shu)(shu)中心(xin)、連(lian)州(zhou)購(gou)(gou)(gou)書(shu)(shu)中心(xin)、江南購(gou)(gou)(gou)書(shu)(shu)中心(xin)、新(xin)興購(gou)(gou)(gou)書(shu)(shu)中心(xin)等數(shu)十家新(xin)華書(shu)(shu)店，將陸續舉辦流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)，把“鄉(xiang)(xiang)(xiang)鎮(zhen)流(liu)(liu)動(dong)(dong)售(shou)書(shu)(shu)車”開到偏遠鄉(xiang)(xiang)(xiang)鎮(zhen)，滿足農村群眾精神文(wen)化需求，助力鄉(xiang)(xiang)(xiang)村文(wen)化振興。

防控不放(fang)松，守好成果營造安全參展環境