誕生于延安(an)窯洞(dong)里的(de)新華書(shu)店(dian)，如(ru)今已經走過了84個春秋。作為中(zhong)(zhong)國(guo)(guo)共(gong)產黨(dang)創建并領導的(de)紅(hong)色(se)文(wen)化企業(ye)，新華書(shu)店(dian)始終堅持傳(chuan)承紅(hong)色(se)基因、弘揚先(xian)進文(wen)化、踐行社(she)會(hui)責任(ren)。根據中(zhong)(zhong)國(guo)(guo)新華書(shu)店(dian)協會(hui)發布的(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)國(guo)(guo)新華書(shu)店(dian)社(she)會(hui)責任(ren)報(bao)(bao)告書(shu)》（以(yi)(yi)下簡稱《報(bao)(bao)告書(shu)》），以(yi)(yi)及《中(zhong)(zhong)國(guo)(guo)新聞出版(ban)廣(guang)電(dian)報(bao)(bao)》記者近年(nian)來對行業(ye)的(de)觀察，我們梳(shu)理了“十(shi)三五(wu)”期(qi)間新華書(shu)店(dian)履行社(she)會(hui)責任(ren)的(de)主(zhu)要做(zuo)法和成就經驗，試圖從中(zhong)(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五”期間，新(xin)華書店(dian)積極發(fa)揮國(guo)有(you)主渠道、主陣地優勢，承擔(dan)文(wen)(wen)化傳播使命，全力以赴做(zuo)好重要文(wen)(wen)件文(wen)(wen)獻(xian)、重點(dian)主題出版(ban)物(wu)(wu)、優秀大(da)眾讀物(wu)(wu)等相關發(fa)行(xing)工作。

這(zhe)5年(nian)中(zhong)，全(quan)國(guo)各地(di)新(xin)華(hua)書店(dian)在門店(dian)突出位置設立專(zhuan)柜專(zhuan)架，開(kai)展(zhan)(zhan)(zhan)(zhan)重點出版物(wu)展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷和宣傳征訂活(huo)動，對讀(du)者購書給予優惠(hui)，取(qu)得了(le)顯(xian)著成(cheng)效。2016年(nian)，新(xin)華(hua)書店(dian)開(kai)展(zhan)(zhan)(zhan)(zhan)“習近平(ping)總(zong)書記系列重要(yao)講話”“慶祝(zhu)中(zhong)國(guo)共產(chan)黨成(cheng)立95周(zhou)(zhou)年(nian)”“紀念長征勝利(li)80周(zhou)(zhou)年(nian)”等(deng)主題展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷活(huo)動；2017年(nian)，設立黨的(de)十九(jiu)大文獻展(zhan)(zhan)(zhan)(zhan)銷專(zhuan)區、專(zhuan)臺、專(zhuan)架；2018年(nian)，舉辦以“習近平(ping)新(xin)時代中(zhong)國(guo)特(te)色社會主義思(si)想”“馬克思(si)誕(dan)辰200周(zhou)(zhou)年(nian)”“改(gai)革開(kai)放(fang)40周(zhou)(zhou)年(nian)”等(deng)為主題的(de)專(zhuan)題展(zhan)(zhan)(zhan)(zhan)銷活(huo)動；2019年(nian)，舉辦“慶祝(zhu)新(xin)中(zhong)國(guo)成(cheng)立70周(zhou)(zhou)年(nian)”主題出版物(wu)展(zhan)(zhan)(zhan)(zhan)。

“課(ke)前到(dao)書，人(ren)手一冊(ce)”是黨和國家對教(jiao)(jiao)材發行工作(zuo)(zuo)提出的(de)要(yao)求，是中(zhong)小學開展正常教(jiao)(jiao)育活(huo)動的(de)基本保(bao)障。“十(shi)三五(wu)”期間(jian)，新(xin)華(hua)書店將“課(ke)前到(dao)書”作(zuo)(zuo)為重要(yao)的(de)政治任務和社會責任，精心組織，精細操作(zuo)(zuo)，以長期積淀的(de)專業服務能力(li)圓滿完(wan)成(cheng)每季教(jiao)(jiao)材的(de)征訂發行工作(zuo)(zuo)。

“課前到(dao)(dao)(dao)(dao)書(shu)(shu)”的(de)服務水平在(zai)“十三五”期間得到(dao)(dao)(dao)(dao)提升(sheng)，安徽新華(hua)在(zai)這方面領(ling)全(quan)國風氣之先(xian)。2014年秋季(ji)學期，安徽新華(hua)將(jiang)教(jiao)材(cai)配送(song)從“送(song)書(shu)(shu)到(dao)(dao)(dao)(dao)校”延(yan)伸到(dao)(dao)(dao)(dao)“分書(shu)(shu)到(dao)(dao)(dao)(dao)班”，2016年又(you)開(kai)始(shi)試點“服務到(dao)(dao)(dao)(dao)生”。在(zai)榜(bang)樣的(de)示(shi)范和帶動下，河南、河北、云南等(deng)地的(de)新華(hua)書(shu)(shu)店(dian)，紛紛嘗試“分書(shu)(shu)到(dao)(dao)(dao)(dao)班”。

這5年(nian)中，有兩個特殊(shu)的年(nian)份值得銘(ming)記。2017年(nian)秋季(ji)學期，歷經5年(nian)完(wan)成編審(shen)的統編三(san)科教材(cai)正式(shi)啟用。由于三(san)科教材(cai)編審(shen)、評議教輔重新申報定價、印刷(shua)業減產限(xian)排等原因(yin)，這一年(nian)新華人“課前到(dao)書”的時間空前緊迫，工作尤其艱苦。

2020年，新冠肺炎疫情(qing)來(lai)襲(xi)，南(nan)方多地遭遇(yu)洪澇災害(hai)，教材教輔發運(yun)工作形勢更加(jia)嚴峻。各地新華人兌(dui)現一份承諾，堅守一份初(chu)心，以堅實行動(dong)兌(dui)現“課前(qian)到書”錚錚誓(shi)言。

承辦地方書(shu)展  推動全民閱讀

承辦或協(xie)辦各種書展，舉(ju)辦各種文化(hua)活(huo)動，是“十(shi)三五(wu)”期間新華書店推動全(quan)民閱讀工(gong)作(zuo)的一個重(zhong)要方面。

各地新華連(lian)續多年承辦或協辦地方書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如(ru)上海(hai)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、江蘇書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、南國(guo)書(shu)(shu)(shu)香節(jie)、深圳讀(du)(du)書(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)會(hui)、山(shan)東書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、河北(bei)省惠(hui)民(min)書(shu)(shu)(shu)市、海(hai)南書(shu)(shu)(shu)香節(jie)、書(shu)(shu)(shu)香彩云(yun)南惠(hui)民(min)書(shu)(shu)(shu)市、重慶(qing)讀(du)(du)書(shu)(shu)(shu)月惠(hui)民(min)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)(shu)香龍(long)江讀(du)(du)書(shu)(shu)(shu)節(jie)、遼寧省全民(min)閱讀(du)(du)節(jie)、廣西書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、海(hai)峽(xia)讀(du)(du)書(shu)(shu)(shu)節(jie)、天(tian)府(fu)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)等。還有的新華走出當地舉辦書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如(ru)福(fu)建新華赴臺舉辦金門(men)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，赴俄(e)羅(luo)斯、瑞典、挪威、美國(guo)、日(ri)本等國(guo)家舉辦中國(guo)（福(fu)建）圖書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)銷會(hui)。

這些書(shu)(shu)展大(da)大(da)推(tui)動(dong)(dong)了當地的全民(min)閱讀(du)(du)。如福建新華2016年(nian)承辦的第二屆“世界讀(du)(du)書(shu)(shu)日·海峽讀(du)(du)書(shu)(shu)節”，實現銷售(shou)碼洋(yang)3530萬(wan)元(yuan)，成為福州(zhou)參展規模最大(da)、入場(chang)人次(ci)最多(duo)、銷售(shou)收入最高(gao)、宣傳效果最好的一次(ci)群眾性閱讀(du)(du)活(huo)動(dong)(dong)。再如2020河北省惠(hui)民(min)書(shu)(shu)市，在(zai)7天時(shi)間里(li)，166家新華書(shu)(shu)店上下聯動(dong)(dong)，發放260萬(wan)元(yuan)優惠(hui)券，累計銷售(shou)各(ge)類出版物41.17萬(wan)冊(ce)、1896萬(wan)元(yuan)，讓利800萬(wan)元(yuan)。

除了(le)承(cheng)辦當地(di)書(shu)展，各地(di)新(xin)華(hua)(hua)還組織策劃了(le)豐富(fu)多樣的(de)(de)(de)品牌(pai)閱(yue)(yue)讀(du)活動(dong)，形成一道(dao)道(dao)全(quan)民(min)閱(yue)(yue)讀(du)的(de)(de)(de)亮(liang)麗風(feng)景線(xian)。歷年的(de)(de)(de)《報告書(shu)》對此進行(xing)了(le)記錄。例如(ru)，新(xin)華(hua)(hua)書(shu)店(dian)總店(dian)的(de)(de)(de)“出版界圖書(shu)館界全(quan)民(min)閱(yue)(yue)讀(du)年會”“全(quan)國(guo)(guo)館社高層論壇”“全(quan)國(guo)(guo)少(shao)兒閱(yue)(yue)讀(du)峰(feng)會”，江西(xi)新(xin)華(hua)(hua)的(de)(de)(de)“朗讀(du)者(zhe)(zhe)”“美麗中國(guo)(guo)·精彩(cai)江西(xi)”等誦(song)讀(du)活動(dong)，已成品牌(pai)活動(dong)。海南新(xin)華(hua)(hua)開設(she)的(de)(de)(de)數十個“新(xin)時代(dai)經典傳習(xi)所(suo)”，搭(da)建起(qi)新(xin)時代(dai)傳播(bo)新(xin)思想(xiang)的(de)(de)(de)“新(xin)平臺、新(xin)陣地(di)、新(xin)機制”。內蒙古新(xin)華(hua)(hua)利(li)用旗下發行(xing)網點，通過鴻(hong)(hong)雁(yan)傳書(shu)（文(wen)化扶(fu)貧活動(dong)）、鴻(hong)(hong)雁(yan)使者(zhe)(zhe)（草原(yuan)文(wen)化志愿者(zhe)(zhe)活動(dong)）、鴻(hong)(hong)雁(yan)校園（場景閱(yue)(yue)讀(du)實踐課堂）、鴻(hong)(hong)雁(yan)之(zhi)家（“學習(xi)強國(guo)(guo)”積分(fen)兌書(shu)）、鴻(hong)(hong)雁(yan)誦(song)讀(du)（講(jiang)我的(de)(de)(de)故事）和鴻(hong)(hong)雁(yan)書(shu)店(dian)（在你身邊的(de)(de)(de)流(liu)動(dong)書(shu)房）的(de)(de)(de)方式，推動(dong)“鴻(hong)(hong)雁(yan)悅讀(du)”深入全(quan)區各地(di)。

投入人(ren)力物力  助力精準扶貧

2021年2月(yue)25日，習近平總(zong)書(shu)記(ji)在(zai)全(quan)國脫貧(pin)攻(gong)堅(jian)總(zong)結表彰大會上莊嚴宣告：我國脫貧(pin)攻(gong)堅(jian)戰取得了全(quan)面勝利(li)！“十三五”期間，各地(di)新華書(shu)店(dian)投入大量資金(jin)和物(wu)資，派(pai)出一線扶(fu)貧(pin)干部(bu)，通(tong)過開展產業幫(bang)(bang)扶(fu)、教育文化(hua)幫(bang)(bang)扶(fu)等方式幫(bang)(bang)助(zhu)扶(fu)貧(pin)村脫貧(pin)，在(zai)國家脫貧(pin)攻(gong)堅(jian)的時代(dai)畫卷(juan)上寫(xie)下了一筆。歷年的《報告書(shu)》記(ji)錄了這些數據。

2017年(nian)，甘(gan)肅新(xin)華(hua)(hua)、深圳(zhen)新(xin)華(hua)(hua)、重慶新(xin)華(hua)(hua)分(fen)別(bie)向對(dui)口幫扶村捐(juan)贈(zeng)240萬(wan)元、220萬(wan)元、110萬(wan)元。河南新(xin)華(hua)(hua)云書網成立扶貧團隊(dui)，提供農(nong)副產品(pin)網上銷售服務，探(tan)索(suo)電商扶貧新(xin)模式。

2018年，江西新華(hua)對138個扶(fu)(fu)貧點開展幫扶(fu)(fu)，累(lei)計捐贈約500萬(wan)元；湖(hu)南新華(hua)參(can)與建設(she)扶(fu)(fu)貧點上百個，派駐(zhu)(zhu)蹲點的(de)人(ren)員(yuan)200多人(ren)，對口扶(fu)(fu)貧人(ren)數達753人(ren)；甘肅新華(hua)為(wei)扶(fu)(fu)貧村(cun)學(xue)校援建圖書室折合人(ren)民幣267萬(wan)元，為(wei)貧困戶(hu)捐資捐物90多萬(wan)元；河北新華(hua)向貧困村(cun)派駐(zhu)(zhu)干(gan)部黨員(yuan)20余(yu)人(ren)，為(wei)貧困地區捐贈物資共計232萬(wan)元。

2019年，山(shan)西(xi)新(xin)(xin)華118人駐(zhu)(zhu)村(cun)幫扶、486人結(jie)對幫扶，年投入(ru)資金千余萬(wan)元；內蒙(meng)古新(xin)(xin)華脫貧(pin)(pin)攻堅戰斗隊(dui)加入(ru)了12個貧(pin)(pin)困村(cun)的駐(zhu)(zhu)村(cun)工作，投入(ru)資金、財(cai)物百(bai)余萬(wan)元；甘肅(su)新(xin)(xin)華198人參與精準(zhun)扶貧(pin)(pin)，投入(ru)扶貧(pin)(pin)資金68萬(wan)余元，為貧(pin)(pin)困地區(qu)捐(juan)(juan)(juan)錢、捐(juan)(juan)(juan)物、捐(juan)(juan)(juan)贈圖書超(chao)過360萬(wan)元。

對于(yu)援(yuan)(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)(yuan)疆、援(yuan)(yuan)(yuan)青(qing)的(de)(de)國家重點項目，新華(hua)書店(dian)更是高度(du)重視，落實到位。2018年(nian)，新華(hua)書店(dian)總店(dian)派員(yuan)參(can)加青(qing)海扶貧工作，籌措資金(jin)500余萬元(yuan)(yuan)，修建一條27公(gong)里長(chang)的(de)(de)砂石路和一座44米(mi)長(chang)的(de)(de)涵橋；2017年(nian)，江蘇(su)新華(hua)對口援(yuan)(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)(yuan)疆圖書近200萬元(yuan)(yuan)；福(fu)建新華(hua)2017年(nian)捐贈的(de)(de)1000萬元(yuan)(yuan)圖書中(zhong)，相當(dang)一部分是對口支援(yuan)(yuan)(yuan)西藏(zang)(zang)的(de)(de)；北(bei)京新華(hua)2017年(nian)捐贈的(de)(de)91萬元(yuan)(yuan)圖書中(zhong)，援(yuan)(yuan)(yuan)藏(zang)(zang)占了(le)相當(dang)比重。

“十三五”新(xin)華(hua)系實體書店發展六(liu)大(da)風標(biao)

“十(shi)三五”期(qi)間(jian)，在中宣(xuan)部等11部委《關(guan)于(yu)支持實(shi)(shi)體(ti)(ti)書(shu)(shu)(shu)店(dian)發(fa)展的(de)(de)指導意(yi)見》等利好(hao)政策推動下(xia)，實(shi)(shi)體(ti)(ti)書(shu)(shu)(shu)店(dian)得到快速發(fa)展。根(gen)據中國新華書(shu)(shu)(shu)店(dian)協會發(fa)布的(de)(de)2016年—2019年《中國新華書(shu)(shu)(shu)店(dian)社會責任報(bao)(bao)告(gao)書(shu)(shu)(shu)》（以下(xia)簡稱《報(bao)(bao)告(gao)書(shu)(shu)(shu)》），以及《中國新聞出版廣電報(bao)(bao)》記者近年來對行(xing)業的(de)(de)觀察，我們梳理和(he)盤點出“十(shi)三五”期(qi)間(jian)新華系(xi)實(shi)(shi)體(ti)(ti)書(shu)(shu)(shu)店(dian)發(fa)展的(de)(de)六大風標。從中可見，“十(shi)三五”期(qi)間(jian)，各地新華書(shu)(shu)(shu)店(dian)分別從大書(shu)(shu)(shu)城、標志性門店(dian)、特色書(shu)(shu)(shu)店(dian)、社區網(wang)點等多(duo)層面進行(xing)規(gui)劃，形成(cheng)“大中小(xiao)特”書(shu)(shu)(shu)店(dian)并舉的(de)(de)圖(tu)書(shu)(shu)(shu)發(fa)行(xing)體(ti)(ti)系(xi)，創新了實(shi)(shi)體(ti)(ti)書(shu)(shu)(shu)店(dian)的(de)(de)發(fa)展之路。

門店(dian)升(sheng)(sheng)級(ji)改(gai)(gai)造持續進行。從歷年(nian)(nian)的(de)《報告書(shu)(shu)》可見，“十三(san)五(wu)”期間，各(ge)地新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)繼續加(jia)大門店(dian)升(sheng)(sheng)級(ji)改(gai)(gai)造力度(du)，為(wei)讀(du)者(zhe)提(ti)供綜(zong)合性文(wen)(wen)化消費終(zhong)端體(ti)驗，使(shi)得新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)以全(quan)(quan)(quan)新(xin)(xin)(xin)面(mian)貌出現在公眾面(mian)前。以2017年(nian)(nian)為(wei)例，廣(guang)東新(xin)(xin)(xin)華(hua)(hua)、浙(zhe)江新(xin)(xin)(xin)華(hua)(hua)、山東新(xin)(xin)(xin)華(hua)(hua)、湖南新(xin)(xin)(xin)華(hua)(hua)升(sheng)(sheng)級(ji)改(gai)(gai)造書(shu)(shu)城(cheng)、門店(dian)的(de)數量分別為(wei) 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙(zhe)江新(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)新(xin)(xin)(xin)開業了黃巖(yan)書(shu)(shu)城(cheng)，全(quan)(quan)(quan)新(xin)(xin)(xin)改(gai)(gai)造升(sheng)(sheng)級(ji)麗水(shui)書(shu)(shu)城(cheng)、柯橋書(shu)(shu)城(cheng)、余杭文(wen)(wen)化廣(guang)場等設(she)計感強、時尚潮流的(de)閱讀(du)文(wen)(wen)化空(kong)(kong)間。福建新(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)完成(cheng)(cheng)總(zong)部鰲峰坊書(shu)(shu)城(cheng)、福州(zhou)金山圖書(shu)(shu)城(cheng)等15家賣場的(de)新(xin)(xin)(xin)建或升(sheng)(sheng)級(ji)改(gai)(gai)造。江蘇新(xin)(xin)(xin)華(hua)(hua)2017年(nian)(nian)全(quan)(quan)(quan)省網點同比(bi)上年(nian)(nian)增加(jia)376處(chu)，打(da)造了一批品種(zhong)齊全(quan)(quan)(quan)、業態豐(feng)富的(de)城(cheng)市文(wen)(wen)化綜(zong)合體(ti)。天津(jin)新(xin)(xin)(xin)華(hua)(hua)2019年(nian)(nian)完成(cheng)(cheng)全(quan)(quan)(quan)部200個閱讀(du)新(xin)(xin)(xin)空(kong)(kong)間建設(she)，改(gai)(gai)造后的(de)書(shu)(shu)店(dian)年(nian)(nian)銷售(shou)額提(ti)升(sheng)(sheng)10%。

24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設成風潮。從(cong)2014年北(bei)京三聯韜奮書(shu)(shu)店(dian)(dian)(dian)(dian)運行24小(xiao)(xiao)時(shi)不打(da)烊之后，全國(guo)各(ge)地掀(xian)起24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)設風潮，從(cong)當年一(yi)直延續到“十三五”時(shi)期。這(zhe)其中不少(shao)是新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)創辦的(de)(de)，如遼寧盤(pan)錦新(xin)(xin)華(hua)(hua)(hua)的(de)(de)深柳(liu)讀(du)書(shu)(shu)堂(tang)、杭州新(xin)(xin)華(hua)(hua)(hua)的(de)(de)悅覽樹、青島新(xin)(xin)華(hua)(hua)(hua)的(de)(de)明(ming)閱(yue)(yue)島、湖(hu)北(bei)新(xin)(xin)華(hua)(hua)(hua)的(de)(de)九丘書(shu)(shu)館、安徽新(xin)(xin)華(hua)(hua)(hua)的(de)(de)三孝口書(shu)(shu)店(dian)(dian)(dian)(dian)、四(si)川(chuan)新(xin)(xin)華(hua)(hua)(hua)的(de)(de)軒客(ke)會鏜鈀街店(dian)(dian)(dian)(dian)等。這(zhe)些24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)成為夜幕降臨后當地不可多得的(de)(de)公共閱(yue)(yue)讀(du)空間，也以一(yi)種地標式的(de)(de)存在彰顯著一(yi)個城市的(de)(de)文(wen)化底蘊。新(xin)(xin)華(hua)(hua)(hua)系(xi)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)設數量，從(cong)歷(li)年《報告書(shu)(shu)》可見一(yi)斑：2013年—2015年，全國(guo)新(xin)(xin)華(hua)(hua)(hua)系(xi)統(tong)開設24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)20余家；2016年，僅江蘇(su)新(xin)(xin)華(hua)(hua)(hua)就開設6家24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)；2017年，新(xin)(xin)華(hua)(hua)(hua)系(xi)的(de)(de)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)新(xin)(xin)增13家。

新(xin)(xin)華(hua)書(shu)(shu)店子品(pin)牌集群(qun)形成。安(an)徽新(xin)(xin)華(hua)打造出(chu)以(yi)(yi)“閱(yue)生活”“前言后(hou)記”“讀(du)書(shu)(shu)會(hui)”為(wei)代表的文化(hua)(hua)商業(ye)品(pin)牌，廣東新(xin)(xin)華(hua)擁(yong)有“四閱(yue)”“書(shu)(shu)笙”“渡”“泊”“吾悅(yue)”等書(shu)(shu)店品(pin)牌，四川新(xin)(xin)華(hua)面(mian)對(dui)不同消費群(qun)體(ti)(ti)形成“新(xin)(xin)華(hua)文軒(xuan)”“軒(xuan)客會(hui)”“文軒(xuan)兒童書(shu)(shu)店”“讀(du)讀(du)書(shu)(shu)吧”多(duo)特(te)色經營格局(ju)，還有云南(nan)新(xin)(xin)華(hua)的“云上鄉愁書(shu)(shu)院”、河南(nan)新(xin)(xin)華(hua)的“尚書(shu)(shu)房”等。這(zhe)些新(xin)(xin)興書(shu)(shu)店很多(duo)采用連(lian)鎖形式，它們在為(wei)廣大讀(du)者提(ti)供圖(tu)書(shu)(shu)和音像制品(pin)的同時，通過(guo)引(yin)入教育培訓、手工體(ti)(ti)驗、特(te)色文創、多(duo)元文化(hua)(hua)產品(pin)、餐(can)飲服(fu)務等手段，提(ti)升客戶黏性，發掘流量價值(zhi)，逐步構建以(yi)(yi)文化(hua)(hua)消費為(wei)核心、以(yi)(yi)文化(hua)(hua)體(ti)(ti)驗為(wei)品(pin)質(zhi)的新(xin)(xin)零(ling)售(shou)體(ti)(ti)系。

紅(hong)(hong)色(se)(se)(se)與特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成獨特(te)風(feng)景。“十三五(wu)”期間，新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)系統(tong)建(jian)設(she)(she)了不(bu)少“小而美(mei)”的(de)(de)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改變(bian)了人(ren)們對新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)刻板印象。以紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)為例(li)，2015年(nian)至今建(jian)成的(de)(de)有江西(xi)新(xin)(xin)華(hua)(hua)的(de)(de)井岡山(shan)紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)華(hua)(hua)的(de)(de)涿(zhuo)州紅(hong)(hong)色(se)(se)(se)文化書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)和(he)涉縣紅(hong)(hong)色(se)(se)(se)主(zhu)題書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)的(de)(de)紅(hong)(hong)安(an)七里坪紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)的(de)(de)延安(an)中國紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)等(deng)。不(bu)少特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征。例(li)如，江蘇新(xin)(xin)華(hua)(hua)開(kai)辟了數十家“書(shu)(shu)(shu)(shu)(shu)香建(jian)行”，在常州把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開(kai)進汽(qi)車美(mei)容店(dian)(dian)(dian)(dian)(dian)和(he)連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)，在鎮江創(chuang)新(xin)(xin)發(fa)展(zhan)多家“紅(hong)(hong)領巾(jin)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+醫(yi)院”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模式建(jian)設(she)(she)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開(kai)到(dao)景區和(he)軍營，山(shan)西(xi)新(xin)(xin)華(hua)(hua)推(tui)進機關(guan)書(shu)(shu)(shu)(shu)(shu)屋、醫(yi)院書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設(she)(she)，內蒙古新(xin)(xin)華(hua)(hua)援建(jian)農牧(mu)區家庭書(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設獲政策(ce)強力推動(dong)。在2019年(nian)教(jiao)育部辦公(gong)廳發(fa)布的(de)(de)《關于進一步(bu)支持高校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)實體書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發(fa)展的(de)(de)指導意(yi)見》等利好政策(ce)的(de)(de)推動(dong)下，校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)設得(de)到(dao)加強。在《意(yi)見》發(fa)布的(de)(de)當年(nian)，多家新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設的(de)(de)高校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)亮相，如新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)與中(zhong)國傳媒大學聯合營建(jian)的(de)(de)“中(zhong)傳知(zhi)行書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)-新(xin)(xin)華(hua)(hua)爾雅書(shu)(shu)(shu)(shu)(shu)房”，武漢(han)(han)新(xin)(xin)華(hua)(hua)投資興建(jian)的(de)(de)江(jiang)(jiang)漢(han)(han)大學清源書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)在西(xi)安電子科技大學打(da)造的(de)(de)充滿年(nian)代感(gan)的(de)(de)“新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·西(xi)電1931”等。各(ge)(ge)地也在加緊各(ge)(ge)類校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)設。例如，河南新(xin)(xin)華(hua)(hua)在多家高校(xiao)(xiao)(xiao)(xiao)建(jian)設“時(shi)間的(de)(de)顏(yan)色”書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，江(jiang)(jiang)西(xi)新(xin)(xin)華(hua)(hua)的(de)(de)“新(xin)(xin)華(hua)(hua)壹品”校(xiao)(xiao)(xiao)(xiao)園(yuan)文(wen)化綜(zong)合服務平臺遍布數百(bai)家學校(xiao)(xiao)(xiao)(xiao)，湖北新(xin)(xin)華(hua)(hua)創立(li)了“倍閱(yue)”校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)(guan)店(dian)互通(tong)實(shi)現(xian)(xian)“借(jie)”“賣”一體化(hua)。國內(nei)較早(zao)開(kai)展(zhan)館(guan)(guan)(guan)(guan)店(dian)互通(tong)服(fu)務(wu)的(de)是(shi)內(nei)蒙(meng)古。2015年(nian)(nian)，內(nei)蒙(meng)古圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)和當(dang)地新(xin)(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)合(he)(he)作，通(tong)過開(kai)展(zhan)以“讀(du)(du)(du)者(zhe)在(zai)新(xin)(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)選書(shu)(shu)(shu)(shu)(shu)(shu)、圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)買單”為特征的(de)“彩云服(fu)務(wu)”，使得內(nei)蒙(meng)古圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)當(dang)年(nian)(nian)新(xin)(xin)(xin)書(shu)(shu)(shu)(shu)(shu)(shu)流通(tong)率達到100%。此舉經媒體報道(dao)后，全國各地紛(fen)紛(fen)效仿。此后，各地圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)和新(xin)(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)的(de)合(he)(he)作逐(zhu)步深化(hua)，館(guan)(guan)(guan)(guan)店(dian)一體的(de)新(xin)(xin)(xin)型公共讀(du)(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)空(kong)間(jian)建設形(xing)成(cheng)風(feng)潮，比如四(si)川省圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)與新(xin)(xin)(xin)華文(wen)(wen)軒合(he)(he)作的(de)“館(guan)(guan)(guan)(guan)中(zhong)店(dian)”——文(wen)(wen)軒讀(du)(du)(du)讀(du)(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)吧(ba)，成(cheng)都圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)與新(xin)(xin)(xin)華文(wen)(wen)軒合(he)(he)作的(de)“店(dian)中(zhong)館(guan)(guan)(guan)(guan)”——城市(shi)閱(yue)讀(du)(du)(du)空(kong)間(jian)，安徽新(xin)(xin)(xin)華與安徽銅(tong)陵市(shi)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)、安徽職業學院圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)融為一體的(de)“綜(zong)合(he)(he)閱(yue)讀(du)(du)(du)文(wen)(wen)化(hua)空(kong)間(jian)”等。館(guan)(guan)(guan)(guan)店(dian)互通(tong)打破(po)了讀(du)(du)(du)者(zhe)、書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)、圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)館(guan)(guan)(guan)(guan)之間(jian)的(de)壁壘(lei)，實(shi)現(xian)(xian)了統(tong)籌(chou)整(zheng)合(he)(he)、多方(fang)共贏(ying)，有力推動(dong)了全民閱(yue)讀(du)(du)(du)。