誕生(sheng)于延安(an)窯洞里的(de)(de)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)，如今已經(jing)(jing)走過了(le)84個春秋。作為中(zhong)(zhong)國(guo)共產黨創建并領導的(de)(de)紅色(se)文(wen)(wen)化(hua)企業，新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)始終堅持傳承紅色(se)基因(yin)、弘揚先進(jin)文(wen)(wen)化(hua)、踐行社會(hui)(hui)責(ze)任。根據中(zhong)(zhong)國(guo)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)協會(hui)(hui)發布的(de)(de)2016年—2019年《中(zhong)(zhong)國(guo)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)社會(hui)(hui)責(ze)任報(bao)告書(shu)(shu)(shu)》（以下簡稱(cheng)《報(bao)告書(shu)(shu)(shu)》），以及(ji)《中(zhong)(zhong)國(guo)新(xin)聞出版(ban)廣(guang)電報(bao)》記(ji)者近年來對行業的(de)(de)觀察，我(wo)們梳(shu)理(li)了(le)“十三(san)五”期間新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)履行社會(hui)(hui)責(ze)任的(de)(de)主要做(zuo)法和成就經(jing)(jing)驗，試圖從(cong)中(zhong)(zhong)得(de)到一(yi)些(xie)啟(qi)示。

履行職責使命 做好發行工作

“十三(san)五”期間，新華書(shu)店積極發(fa)揮國(guo)有主(zhu)渠道(dao)、主(zhu)陣(zhen)地優(you)勢，承擔(dan)文(wen)化傳播使命，全力以赴做好重要(yao)文(wen)件文(wen)獻(xian)、重點(dian)主(zhu)題出版物(wu)、優(you)秀大眾讀物(wu)等相關發(fa)行工作。

這5年(nian)(nian)(nian)(nian)(nian)中，全(quan)國各(ge)地(di)新華書(shu)店在門(men)店突出(chu)位(wei)置設立(li)(li)專(zhuan)(zhuan)柜專(zhuan)(zhuan)架(jia)，開(kai)展(zhan)(zhan)(zhan)(zhan)重點出(chu)版物展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷(xiao)和宣傳征(zheng)訂活動，對讀者(zhe)購書(shu)給予優(you)惠，取得了顯著成效。2016年(nian)(nian)(nian)(nian)(nian)，新華書(shu)店開(kai)展(zhan)(zhan)(zhan)(zhan)“習近平(ping)總書(shu)記系列(lie)重要講話”“慶(qing)祝中國共產(chan)黨(dang)成立(li)(li)95周年(nian)(nian)(nian)(nian)(nian)”“紀念長征(zheng)勝(sheng)利(li)80周年(nian)(nian)(nian)(nian)(nian)”等主(zhu)(zhu)(zhu)題(ti)(ti)(ti)展(zhan)(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)(zhan)銷(xiao)活動；2017年(nian)(nian)(nian)(nian)(nian)，設立(li)(li)黨(dang)的(de)十九大文(wen)獻展(zhan)(zhan)(zhan)(zhan)銷(xiao)專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架(jia)；2018年(nian)(nian)(nian)(nian)(nian)，舉(ju)辦(ban)以“習近平(ping)新時(shi)代中國特色社會(hui)主(zhu)(zhu)(zhu)義(yi)思想(xiang)”“馬克思誕辰(chen)200周年(nian)(nian)(nian)(nian)(nian)”“改革開(kai)放40周年(nian)(nian)(nian)(nian)(nian)”等為(wei)主(zhu)(zhu)(zhu)題(ti)(ti)(ti)的(de)專(zhuan)(zhuan)題(ti)(ti)(ti)展(zhan)(zhan)(zhan)(zhan)銷(xiao)活動；2019年(nian)(nian)(nian)(nian)(nian)，舉(ju)辦(ban)“慶(qing)祝新中國成立(li)(li)70周年(nian)(nian)(nian)(nian)(nian)”主(zhu)(zhu)(zhu)題(ti)(ti)(ti)出(chu)版物展(zhan)(zhan)(zhan)(zhan)。

“課前到(dao)書，人手一冊”是(shi)黨和國家對教(jiao)(jiao)材發行工作提出(chu)的(de)要求，是(shi)中小學開展正常教(jiao)(jiao)育(yu)活動(dong)的(de)基本保障(zhang)。“十三五”期(qi)間，新(xin)華書店將“課前到(dao)書”作為(wei)重要的(de)政治任(ren)務和社(she)會(hui)責任(ren)，精心組(zu)織，精細操作，以長期(qi)積淀的(de)專業服(fu)務能力圓(yuan)滿完成每(mei)季教(jiao)(jiao)材的(de)征訂發行工作。

“課前(qian)到書(shu)”的(de)(de)服(fu)(fu)務水平在“十三五”期(qi)間得到提升，安徽新(xin)(xin)華(hua)在這方面領(ling)全國風(feng)氣之先。2014年秋季(ji)學期(qi)，安徽新(xin)(xin)華(hua)將(jiang)教材配送從“送書(shu)到校”延伸到“分書(shu)到班”，2016年又開始試點“服(fu)(fu)務到生”。在榜樣(yang)的(de)(de)示范和帶動下(xia)，河南、河北、云南等地的(de)(de)新(xin)(xin)華(hua)書(shu)店，紛(fen)(fen)紛(fen)(fen)嘗試“分書(shu)到班”。

這5年中(zhong)，有兩個特殊的(de)年份(fen)值得銘記。2017年秋季學(xue)期，歷經5年完成編(bian)(bian)審的(de)統編(bian)(bian)三科(ke)教材正式(shi)啟用。由于三科(ke)教材編(bian)(bian)審、評(ping)議教輔重新申報定價、印(yin)刷業減產限排等(deng)原因，這一年新華人(ren)“課(ke)前到書(shu)”的(de)時(shi)間空前緊(jin)迫(po)，工作尤其艱苦(ku)。

2020年，新冠肺炎疫(yi)情(qing)來襲，南方(fang)多地遭遇洪(hong)澇災害，教材教輔發運(yun)工作形勢更加嚴峻。各地新華(hua)人兌現一份承諾，堅(jian)守一份初心，以(yi)堅(jian)實行動兌現“課(ke)前到(dao)書”錚錚誓言。

承辦地方書展  推動(dong)全民(min)閱讀

承辦或協辦各(ge)種書展(zhan)，舉辦各(ge)種文化活(huo)動，是(shi)“十三五”期間新華書店推動全民閱讀工作(zuo)的一個重要方面。

各地新(xin)華(hua)(hua)連續多年承辦或協辦地方書(shu)(shu)(shu)(shu)展(zhan)，如(ru)上(shang)海(hai)書(shu)(shu)(shu)(shu)展(zhan)、江蘇書(shu)(shu)(shu)(shu)展(zhan)、南國(guo)(guo)書(shu)(shu)(shu)(shu)香(xiang)節(jie)、深圳讀(du)書(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)展(zhan)、河(he)北省(sheng)惠(hui)民書(shu)(shu)(shu)(shu)市、海(hai)南書(shu)(shu)(shu)(shu)香(xiang)節(jie)、書(shu)(shu)(shu)(shu)香(xiang)彩云南惠(hui)民書(shu)(shu)(shu)(shu)市、重慶(qing)讀(du)書(shu)(shu)(shu)(shu)月惠(hui)民書(shu)(shu)(shu)(shu)展(zhan)、書(shu)(shu)(shu)(shu)香(xiang)龍江讀(du)書(shu)(shu)(shu)(shu)節(jie)、遼寧省(sheng)全民閱讀(du)節(jie)、廣(guang)西(xi)書(shu)(shu)(shu)(shu)展(zhan)、寧波書(shu)(shu)(shu)(shu)展(zhan)、海(hai)峽(xia)讀(du)書(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)展(zhan)等。還有的新(xin)華(hua)(hua)走出當(dang)地舉辦書(shu)(shu)(shu)(shu)展(zhan)，如(ru)福(fu)建(jian)新(xin)華(hua)(hua)赴臺(tai)舉辦金門書(shu)(shu)(shu)(shu)展(zhan)，赴俄羅斯、瑞(rui)典、挪威、美國(guo)(guo)、日本等國(guo)(guo)家舉辦中國(guo)(guo)（福(fu)建(jian)）圖(tu)書(shu)(shu)(shu)(shu)展(zhan)銷會。

這些書(shu)(shu)展(zhan)大大推動(dong)(dong)了當地的(de)全民閱讀(du)(du)。如福(fu)(fu)建(jian)新華2016年承辦的(de)第二屆“世界讀(du)(du)書(shu)(shu)日·海峽讀(du)(du)書(shu)(shu)節”，實(shi)現銷(xiao)售碼洋3530萬(wan)元，成為福(fu)(fu)州參展(zhan)規模最(zui)大、入(ru)場人次最(zui)多、銷(xiao)售收入(ru)最(zui)高、宣傳(chuan)效果最(zui)好的(de)一次群(qun)眾性(xing)閱讀(du)(du)活(huo)動(dong)(dong)。再(zai)如2020河北省惠民書(shu)(shu)市(shi)，在7天時間(jian)里，166家新華書(shu)(shu)店(dian)上下聯動(dong)(dong)，發放260萬(wan)元優惠券，累計(ji)銷(xiao)售各類(lei)出版物(wu)41.17萬(wan)冊、1896萬(wan)元，讓利(li)800萬(wan)元。

除了承辦當地(di)書展，各地(di)新(xin)華還組織策劃了豐富(fu)多樣的(de)品牌閱(yue)讀(du)活(huo)(huo)動，形成一道道全(quan)民閱(yue)讀(du)的(de)亮麗風景(jing)線。歷年的(de)《報告書》對此進行(xing)了記錄。例如(ru)，新(xin)華書店總店的(de)“出版界(jie)(jie)圖書館界(jie)(jie)全(quan)民閱(yue)讀(du)年會”“全(quan)國館社高層論壇”“全(quan)國少兒閱(yue)讀(du)峰會”，江(jiang)西(xi)新(xin)華的(de)“朗讀(du)者(zhe)(zhe)”“美(mei)麗中國·精彩江(jiang)西(xi)”等誦(song)讀(du)活(huo)(huo)動，已(yi)成品牌活(huo)(huo)動。海南新(xin)華開設的(de)數十個“新(xin)時(shi)代經典傳習所”，搭建起(qi)新(xin)時(shi)代傳播(bo)新(xin)思想的(de)“新(xin)平臺、新(xin)陣地(di)、新(xin)機(ji)制”。內蒙古新(xin)華利用旗下(xia)發行(xing)網點，通過鴻雁(yan)傳書（文化扶貧活(huo)(huo)動）、鴻雁(yan)使者(zhe)(zhe)（草原文化志愿者(zhe)(zhe)活(huo)(huo)動）、鴻雁(yan)校園(yuan)（場景(jing)閱(yue)讀(du)實踐課堂）、鴻雁(yan)之家(jia)（“學習強(qiang)國”積分兌書）、鴻雁(yan)誦(song)讀(du)（講(jiang)我的(de)故事）和(he)鴻雁(yan)書店（在你身(shen)邊的(de)流動書房）的(de)方式，推(tui)動“鴻雁(yan)悅讀(du)”深入(ru)全(quan)區各地(di)。

投(tou)入人力物(wu)力  助力精準扶貧

2021年2月(yue)25日，習近平(ping)總(zong)書(shu)記在全(quan)國(guo)脫(tuo)(tuo)(tuo)貧攻堅總(zong)結表(biao)彰大(da)會(hui)上莊嚴宣(xuan)告：我(wo)國(guo)脫(tuo)(tuo)(tuo)貧攻堅戰取得了全(quan)面勝(sheng)利！“十三五”期間，各地新華書(shu)店(dian)投入(ru)大(da)量資金(jin)和(he)物資，派出一線扶貧干部，通過開展產業幫扶、教(jiao)育文化幫扶等(deng)方式幫助(zhu)扶貧村(cun)脫(tuo)(tuo)(tuo)貧，在國(guo)家(jia)脫(tuo)(tuo)(tuo)貧攻堅的時(shi)代畫卷(juan)上寫下了一筆。歷年的《報(bao)告書(shu)》記錄了這(zhe)些數(shu)據。

2017年(nian)，甘肅新(xin)華(hua)(hua)、深圳新(xin)華(hua)(hua)、重(zhong)慶新(xin)華(hua)(hua)分別向對口幫扶(fu)村捐贈240萬元、220萬元、110萬元。河(he)南新(xin)華(hua)(hua)云書網成立扶(fu)貧團隊，提供(gong)農副產品(pin)網上銷(xiao)售(shou)服(fu)務，探(tan)索電商扶(fu)貧新(xin)模(mo)式。

2018年，江(jiang)西(xi)新華(hua)對(dui)138個(ge)扶(fu)貧(pin)點(dian)(dian)開展幫扶(fu)，累計捐(juan)(juan)贈約500萬(wan)(wan)元；湖南新華(hua)參與建(jian)設(she)扶(fu)貧(pin)點(dian)(dian)上百個(ge)，派(pai)駐(zhu)蹲點(dian)(dian)的人員200多人，對(dui)口扶(fu)貧(pin)人數達753人；甘肅(su)新華(hua)為(wei)扶(fu)貧(pin)村學(xue)校(xiao)援建(jian)圖書室折合人民幣267萬(wan)(wan)元，為(wei)貧(pin)困(kun)戶(hu)捐(juan)(juan)資捐(juan)(juan)物90多萬(wan)(wan)元；河(he)北新華(hua)向貧(pin)困(kun)村派(pai)駐(zhu)干部黨員20余人，為(wei)貧(pin)困(kun)地區捐(juan)(juan)贈物資共計232萬(wan)(wan)元。

2019年(nian)，山西新華118人駐(zhu)村(cun)幫扶(fu)、486人結對幫扶(fu)，年(nian)投入(ru)資金千余萬(wan)元；內蒙古(gu)新華脫貧攻堅(jian)戰斗(dou)隊(dui)加(jia)入(ru)了12個(ge)貧困村(cun)的駐(zhu)村(cun)工作，投入(ru)資金、財物百余萬(wan)元；甘肅新華198人參與(yu)精準扶(fu)貧，投入(ru)扶(fu)貧資金68萬(wan)余元，為貧困地區捐(juan)(juan)錢、捐(juan)(juan)物、捐(juan)(juan)贈圖書(shu)超(chao)過360萬(wan)元。

對(dui)(dui)于援(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)疆、援(yuan)(yuan)青(qing)的國家(jia)重點(dian)項目，新(xin)(xin)華書(shu)(shu)店更是高度重視，落(luo)實到位。2018年(nian)，新(xin)(xin)華書(shu)(shu)店總(zong)店派員參加青(qing)海扶貧(pin)工作，籌措資金500余萬(wan)元，修建(jian)一條27公(gong)里長(chang)的砂石路和一座44米長(chang)的涵橋；2017年(nian)，江蘇新(xin)(xin)華對(dui)(dui)口援(yuan)(yuan)藏(zang)(zang)、援(yuan)(yuan)疆圖(tu)書(shu)(shu)近200萬(wan)元；福建(jian)新(xin)(xin)華2017年(nian)捐贈的1000萬(wan)元圖(tu)書(shu)(shu)中(zhong)，相(xiang)當一部分是對(dui)(dui)口支援(yuan)(yuan)西(xi)藏(zang)(zang)的；北(bei)京新(xin)(xin)華2017年(nian)捐贈的91萬(wan)元圖(tu)書(shu)(shu)中(zhong)，援(yuan)(yuan)藏(zang)(zang)占(zhan)了相(xiang)當比重。

“十三五(wu)”新華(hua)系實體書店(dian)發(fa)展六大(da)風標

“十(shi)三五”期間(jian)(jian)，在中(zhong)(zhong)(zhong)宣(xuan)部等(deng)11部委《關于支持實(shi)(shi)體(ti)書(shu)店(dian)發(fa)展(zhan)(zhan)(zhan)的(de)(de)指導意見》等(deng)利好政策(ce)推動下，實(shi)(shi)體(ti)書(shu)店(dian)得到快(kuai)速發(fa)展(zhan)(zhan)(zhan)。根據中(zhong)(zhong)(zhong)國新(xin)(xin)華書(shu)店(dian)協會發(fa)布(bu)的(de)(de)2016年—2019年《中(zhong)(zhong)(zhong)國新(xin)(xin)華書(shu)店(dian)社會責任報(bao)告書(shu)》（以下簡稱《報(bao)告書(shu)》），以及《中(zhong)(zhong)(zhong)國新(xin)(xin)聞出(chu)版廣電(dian)報(bao)》記者近年來對(dui)行(xing)業的(de)(de)觀察，我們梳理(li)和盤點(dian)出(chu)“十(shi)三五”期間(jian)(jian)新(xin)(xin)華系(xi)實(shi)(shi)體(ti)書(shu)店(dian)發(fa)展(zhan)(zhan)(zhan)的(de)(de)六大風標(biao)。從(cong)中(zhong)(zhong)(zhong)可(ke)見，“十(shi)三五”期間(jian)(jian)，各地(di)新(xin)(xin)華書(shu)店(dian)分別從(cong)大書(shu)城、標(biao)志性門店(dian)、特色書(shu)店(dian)、社區網點(dian)等(deng)多層面進(jin)行(xing)規劃，形(xing)成“大中(zhong)(zhong)(zhong)小特”書(shu)店(dian)并舉的(de)(de)圖書(shu)發(fa)行(xing)體(ti)系(xi)，創新(xin)(xin)了(le)實(shi)(shi)體(ti)書(shu)店(dian)的(de)(de)發(fa)展(zhan)(zhan)(zhan)之路。

門店(dian)(dian)升(sheng)級改(gai)造(zao)持續進行。從(cong)歷(li)年(nian)(nian)(nian)的(de)(de)《報告書(shu)(shu)》可見，“十三五”期間(jian)，各地新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)繼續加(jia)大門店(dian)(dian)升(sheng)級改(gai)造(zao)力度(du)，為讀者提(ti)供(gong)綜合性文(wen)化消(xiao)費(fei)終端體驗(yan)，使得(de)新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)以全(quan)新(xin)(xin)面貌出現在公眾面前。以2017年(nian)(nian)(nian)為例，廣東新(xin)(xin)華(hua)(hua)(hua)、浙江新(xin)(xin)華(hua)(hua)(hua)、山東新(xin)(xin)華(hua)(hua)(hua)、湖南新(xin)(xin)華(hua)(hua)(hua)升(sheng)級改(gai)造(zao)書(shu)(shu)城(cheng)、門店(dian)(dian)的(de)(de)數量分別為 73處、26處、23處、23處。浙江新(xin)(xin)華(hua)(hua)(hua)2016年(nian)(nian)(nian)新(xin)(xin)開業了(le)(le)黃巖書(shu)(shu)城(cheng)，全(quan)新(xin)(xin)改(gai)造(zao)升(sheng)級麗水(shui)書(shu)(shu)城(cheng)、柯橋(qiao)書(shu)(shu)城(cheng)、余杭文(wen)化廣場(chang)等(deng)設計感強、時尚潮流(liu)的(de)(de)閱(yue)(yue)讀文(wen)化空間(jian)。福建(jian)新(xin)(xin)華(hua)(hua)(hua)2016年(nian)(nian)(nian)完(wan)成總部鰲峰坊書(shu)(shu)城(cheng)、福州(zhou)金山圖(tu)書(shu)(shu)城(cheng)等(deng)15家賣場(chang)的(de)(de)新(xin)(xin)建(jian)或升(sheng)級改(gai)造(zao)。江蘇新(xin)(xin)華(hua)(hua)(hua)2017年(nian)(nian)(nian)全(quan)省網點同比上年(nian)(nian)(nian)增加(jia)376處，打造(zao)了(le)(le)一批品種齊全(quan)、業態豐富的(de)(de)城(cheng)市(shi)文(wen)化綜合體。天津新(xin)(xin)華(hua)(hua)(hua)2019年(nian)(nian)(nian)完(wan)成全(quan)部200個閱(yue)(yue)讀新(xin)(xin)空間(jian)建(jian)設，改(gai)造(zao)后的(de)(de)書(shu)(shu)店(dian)(dian)年(nian)(nian)(nian)銷售(shou)額(e)提(ti)升(sheng)10%。

24小(xiao)(xiao)(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)建設(she)(she)成風(feng)潮。從2014年(nian)(nian)(nian)北京三聯韜奮書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)(xiao)時(shi)不打烊之(zhi)后，全國(guo)各地掀起(qi)24小(xiao)(xiao)(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建設(she)(she)風(feng)潮，從當年(nian)(nian)(nian)一直(zhi)延續到“十三五”時(shi)期。這其中不少是新(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)創(chuang)辦的(de)(de)(de)，如遼寧盤錦新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)深柳讀書(shu)(shu)(shu)(shu)(shu)堂(tang)、杭州新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)悅(yue)覽樹(shu)、青島新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)明閱島、湖北新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)九丘(qiu)書(shu)(shu)(shu)(shu)(shu)館、安徽新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)三孝(xiao)口(kou)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)、四川新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)軒客(ke)會鏜鈀(ba)街店(dian)(dian)等。這些24小(xiao)(xiao)(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)成為夜幕降(jiang)臨后當地不可多(duo)得的(de)(de)(de)公共閱讀空(kong)間(jian)，也(ye)以(yi)一種(zhong)地標式的(de)(de)(de)存在彰顯著一個城市的(de)(de)(de)文(wen)化(hua)底蘊。新(xin)華(hua)(hua)(hua)(hua)系24小(xiao)(xiao)(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建設(she)(she)數量，從歷年(nian)(nian)(nian)《報告書(shu)(shu)(shu)(shu)(shu)》可見(jian)一斑：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全國(guo)新(xin)華(hua)(hua)(hua)(hua)系統開(kai)設(she)(she)24小(xiao)(xiao)(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)20余家；2016年(nian)(nian)(nian)，僅江蘇新(xin)華(hua)(hua)(hua)(hua)就開(kai)設(she)(she)6家24小(xiao)(xiao)(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)；2017年(nian)(nian)(nian)，新(xin)華(hua)(hua)(hua)(hua)系的(de)(de)(de)24小(xiao)(xiao)(xiao)時(shi)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)新(xin)增13家。

新華(hua)(hua)書(shu)(shu)店(dian)(dian)子品(pin)牌集群形(xing)成(cheng)。安(an)徽(hui)新華(hua)(hua)打(da)造出以“閱生活”“前言后記”“讀(du)書(shu)(shu)會(hui)”為代表的文化商業(ye)品(pin)牌，廣東新華(hua)(hua)擁有“四(si)閱”“書(shu)(shu)笙”“渡”“泊(bo)”“吾(wu)悅”等書(shu)(shu)店(dian)(dian)品(pin)牌，四(si)川新華(hua)(hua)面對不同消費(fei)群體形(xing)成(cheng)“新華(hua)(hua)文軒”“軒客(ke)會(hui)”“文軒兒童書(shu)(shu)店(dian)(dian)”“讀(du)讀(du)書(shu)(shu)吧”多特(te)色經營格局，還有云(yun)南(nan)新華(hua)(hua)的“云(yun)上鄉愁書(shu)(shu)院”、河(he)南(nan)新華(hua)(hua)的“尚書(shu)(shu)房(fang)”等。這些(xie)新興書(shu)(shu)店(dian)(dian)很(hen)多采(cai)用連鎖形(xing)式(shi)，它們在為廣大讀(du)者提供圖(tu)書(shu)(shu)和音像制品(pin)的同時，通過引入教(jiao)育培訓、手工體驗(yan)、特(te)色文創、多元文化產品(pin)、餐飲服(fu)務等手段，提升客(ke)戶黏性，發掘流量價值，逐步構建以文化消費(fei)為核心、以文化體驗(yan)為品(pin)質(zhi)的新零(ling)售體系。

紅(hong)(hong)色與特(te)色書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成獨特(te)風景(jing)。“十(shi)三五”期間，新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)系統建(jian)(jian)設了(le)不少“小而美”的(de)(de)特(te)色書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，大大改變了(le)人們對新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)刻(ke)板印(yin)象。以紅(hong)(hong)色書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)為例，2015年至今建(jian)(jian)成的(de)(de)有江西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)井岡山(shan)紅(hong)(hong)色書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)涿州(zhou)紅(hong)(hong)色文化書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)和涉(she)縣(xian)紅(hong)(hong)色主題書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)紅(hong)(hong)安七(qi)里坪紅(hong)(hong)色書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)延安中國紅(hong)(hong)色書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)等。不少特(te)色書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征(zheng)。例如(ru)，江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)開(kai)辟了(le)數十(shi)家“書(shu)(shu)香建(jian)(jian)行”，在常州(zhou)把(ba)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開(kai)進(jin)汽(qi)車美容(rong)店(dian)(dian)(dian)(dian)(dian)和連(lian)鎖藥店(dian)(dian)(dian)(dian)(dian)，在鎮江創(chuang)新(xin)(xin)(xin)(xin)發展多(duo)家“紅(hong)(hong)領(ling)巾書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)”。海南(nan)新(xin)(xin)(xin)(xin)華(hua)(hua)以“書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+旅游(you)”“書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+醫(yi)院”“書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+地產”等模式建(jian)(jian)設特(te)色書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)(xin)(xin)華(hua)(hua)把(ba)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開(kai)到景(jing)區(qu)和軍營，山(shan)西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)推進(jin)機關書(shu)(shu)屋、醫(yi)院書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設，內蒙(meng)古新(xin)(xin)(xin)(xin)華(hua)(hua)援建(jian)(jian)農牧(mu)區(qu)家庭書(shu)(shu)屋。

校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)建設(she)(she)獲政策強(qiang)力推動(dong)。在(zai)2019年(nian)教育部辦公廳(ting)發(fa)布(bu)(bu)的(de)(de)(de)《關于進(jin)一步支持高(gao)校(xiao)校(xiao)園(yuan)實體書(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)(de)(de)指導意(yi)見(jian)》等利好(hao)政策的(de)(de)(de)推動(dong)下，校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)建設(she)(she)得到加強(qiang)。在(zai)《意(yi)見(jian)》發(fa)布(bu)(bu)的(de)(de)(de)當(dang)年(nian)，多家新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)建設(she)(she)的(de)(de)(de)高(gao)校(xiao)校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)亮相，如新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)總店(dian)(dian)(dian)與(yu)中國傳(chuan)媒大學(xue)聯合(he)營建的(de)(de)(de)“中傳(chuan)知行書(shu)(shu)(shu)店(dian)(dian)(dian)-新(xin)(xin)(xin)華(hua)(hua)(hua)爾雅書(shu)(shu)(shu)房”，武漢(han)新(xin)(xin)(xin)華(hua)(hua)(hua)投(tou)資(zi)興建的(de)(de)(de)江漢(han)大學(xue)清源書(shu)(shu)(shu)店(dian)(dian)(dian)，陜(shan)西(xi)新(xin)(xin)(xin)華(hua)(hua)(hua)在(zai)西(xi)安電子科技(ji)大學(xue)打造(zao)的(de)(de)(de)充滿(man)年(nian)代感的(de)(de)(de)“新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)·西(xi)電1931”等。各地(di)也在(zai)加緊各類(lei)校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)建設(she)(she)。例(li)如，河南新(xin)(xin)(xin)華(hua)(hua)(hua)在(zai)多家高(gao)校(xiao)建設(she)(she)“時間的(de)(de)(de)顏(yan)色”書(shu)(shu)(shu)店(dian)(dian)(dian)，江西(xi)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)“新(xin)(xin)(xin)華(hua)(hua)(hua)壹品”校(xiao)園(yuan)文化(hua)綜合(he)服務平臺遍(bian)布(bu)(bu)數百家學(xue)校(xiao)，湖北新(xin)(xin)(xin)華(hua)(hua)(hua)創立了“倍閱(yue)”校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)店(dian)(dian)(dian)互通實(shi)現“借”“賣”一(yi)體化。國(guo)內(nei)較早開展(zhan)館(guan)(guan)(guan)店(dian)(dian)(dian)互通服務的是內(nei)蒙古(gu)。2015年，內(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和當地新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)合作(zuo)，通過(guo)開展(zhan)以“讀(du)(du)(du)者在新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)買單”為特征(zheng)的“彩(cai)云服務”，使得內(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)當年新(xin)(xin)書(shu)(shu)(shu)流通率達到100%。此(ci)舉經(jing)媒(mei)體報道(dao)后(hou)，全國(guo)各地紛紛效仿。此(ci)后(hou)，各地圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)的合作(zuo)逐步(bu)深化，館(guan)(guan)(guan)店(dian)(dian)(dian)一(yi)體的新(xin)(xin)型公共讀(du)(du)(du)書(shu)(shu)(shu)空(kong)間(jian)建設形(xing)成風潮，比(bi)如四川省(sheng)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)華(hua)(hua)(hua)文(wen)軒(xuan)合作(zuo)的“館(guan)(guan)(guan)中店(dian)(dian)(dian)”——文(wen)軒(xuan)讀(du)(du)(du)讀(du)(du)(du)書(shu)(shu)(shu)吧，成都圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)華(hua)(hua)(hua)文(wen)軒(xuan)合作(zuo)的“店(dian)(dian)(dian)中館(guan)(guan)(guan)”——城市閱(yue)讀(du)(du)(du)空(kong)間(jian)，安(an)徽新(xin)(xin)華(hua)(hua)(hua)與(yu)安(an)徽銅陵市圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)、安(an)徽職業學院圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)融為一(yi)體的“綜合閱(yue)讀(du)(du)(du)文(wen)化空(kong)間(jian)”等(deng)。館(guan)(guan)(guan)店(dian)(dian)(dian)互通打破了讀(du)(du)(du)者、書(shu)(shu)(shu)店(dian)(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)之間(jian)的壁壘(lei)，實(shi)現了統籌(chou)整(zheng)合、多(duo)方共贏(ying)，有力推動(dong)了全民閱(yue)讀(du)(du)(du)。