誕生于延安(an)窯(yao)洞里的(de)新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)，如今已經(jing)走過了84個春(chun)秋。作(zuo)為(wei)中(zhong)(zhong)(zhong)國(guo)共產(chan)黨創建(jian)并(bing)領(ling)導的(de)紅色文(wen)(wen)化企業，新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)始終堅持傳承紅色基(ji)因、弘(hong)揚先進(jin)文(wen)(wen)化、踐行(xing)社(she)會責任。根據中(zhong)(zhong)(zhong)國(guo)新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)協會發布的(de)2016年—2019年《中(zhong)(zhong)(zhong)國(guo)新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)社(she)會責任報告書(shu)(shu)(shu)》（以下簡稱(cheng)《報告書(shu)(shu)(shu)》），以及《中(zhong)(zhong)(zhong)國(guo)新(xin)聞(wen)出版廣電報》記者近年來對行(xing)業的(de)觀(guan)察，我們梳理了“十(shi)三五”期間新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)履行(xing)社(she)會責任的(de)主要做(zuo)法和成就經(jing)驗，試圖從(cong)中(zhong)(zhong)(zhong)得到一些啟示(shi)。

履行職責使命 做好發行工作

“十三(san)五(wu)”期間，新(xin)華(hua)書店積極發(fa)(fa)揮國有主(zhu)(zhu)渠道、主(zhu)(zhu)陣地(di)優勢，承擔(dan)文(wen)化傳(chuan)播使(shi)命，全力以赴做(zuo)好重(zhong)要文(wen)件文(wen)獻、重(zhong)點主(zhu)(zhu)題出(chu)版物(wu)、優秀大眾讀物(wu)等(deng)相關發(fa)(fa)行工作。

這5年(nian)(nian)(nian)中(zhong)(zhong)，全(quan)國(guo)各(ge)地新華書店在門店突出(chu)位置設立(li)(li)專(zhuan)(zhuan)柜專(zhuan)(zhuan)架(jia)，開(kai)(kai)展(zhan)重點出(chu)版物展(zhan)示展(zhan)銷(xiao)和宣傳征(zheng)訂活(huo)動，對讀者購書給予優惠，取得了顯著(zhu)成效。2016年(nian)(nian)(nian)，新華書店開(kai)(kai)展(zhan)“習近平總書記(ji)系(xi)列重要(yao)講話”“慶(qing)祝(zhu)中(zhong)(zhong)國(guo)共產黨成立(li)(li)95周(zhou)(zhou)年(nian)(nian)(nian)”“紀念長征(zheng)勝利(li)80周(zhou)(zhou)年(nian)(nian)(nian)”等主(zhu)題(ti)展(zhan)示展(zhan)銷(xiao)活(huo)動；2017年(nian)(nian)(nian)，設立(li)(li)黨的(de)十九大文(wen)獻展(zhan)銷(xiao)專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺(tai)、專(zhuan)(zhuan)架(jia)；2018年(nian)(nian)(nian)，舉(ju)辦以“習近平新時(shi)代中(zhong)(zhong)國(guo)特色社會主(zhu)義思(si)想”“馬克思(si)誕辰200周(zhou)(zhou)年(nian)(nian)(nian)”“改(gai)革(ge)開(kai)(kai)放40周(zhou)(zhou)年(nian)(nian)(nian)”等為(wei)主(zhu)題(ti)的(de)專(zhuan)(zhuan)題(ti)展(zhan)銷(xiao)活(huo)動；2019年(nian)(nian)(nian)，舉(ju)辦“慶(qing)祝(zhu)新中(zhong)(zhong)國(guo)成立(li)(li)70周(zhou)(zhou)年(nian)(nian)(nian)”主(zhu)題(ti)出(chu)版物展(zhan)。

“課前到書，人手(shou)一冊”是黨和國家(jia)對教(jiao)材(cai)發行工(gong)作提出的(de)要(yao)求，是中小學開展正常教(jiao)育活動的(de)基(ji)本保(bao)障。“十三五”期(qi)間，新華書店(dian)將“課前到書”作為重要(yao)的(de)政治任(ren)務(wu)和社會責任(ren)，精(jing)心組織，精(jing)細(xi)操作，以長期(qi)積淀的(de)專(zhuan)業服務(wu)能力圓滿完成每季教(jiao)材(cai)的(de)征訂(ding)發行工(gong)作。

“課前到(dao)(dao)(dao)書”的服(fu)務水平(ping)在“十三五”期間得(de)到(dao)(dao)(dao)提升，安徽新(xin)華(hua)在這方(fang)面領(ling)全國(guo)風氣之先。2014年(nian)秋(qiu)季學期，安徽新(xin)華(hua)將(jiang)教(jiao)材配送(song)從“送(song)書到(dao)(dao)(dao)校”延(yan)伸到(dao)(dao)(dao)“分書到(dao)(dao)(dao)班”，2016年(nian)又開(kai)始試(shi)(shi)點“服(fu)務到(dao)(dao)(dao)生(sheng)”。在榜樣(yang)的示(shi)范(fan)和(he)帶動下(xia)，河(he)(he)南、河(he)(he)北、云(yun)南等地的新(xin)華(hua)書店，紛紛嘗(chang)試(shi)(shi)“分書到(dao)(dao)(dao)班”。

這(zhe)5年中，有兩個特殊的(de)年份值得銘記。2017年秋(qiu)季學(xue)期，歷經5年完成編(bian)審(shen)的(de)統(tong)編(bian)三科教材正式(shi)啟用。由于三科教材編(bian)審(shen)、評議教輔重(zhong)新(xin)申(shen)報定價、印刷業減(jian)產限排等原因，這(zhe)一(yi)年新(xin)華(hua)人“課前到書”的(de)時(shi)間(jian)空前緊迫(po)，工作尤其艱苦(ku)。

2020年，新(xin)冠肺炎疫情(qing)來襲，南方多地遭遇洪澇災害，教材教輔(fu)發運工作形勢更加嚴(yan)峻。各(ge)地新(xin)華人兌(dui)現一份(fen)(fen)承諾，堅(jian)守一份(fen)(fen)初心(xin)，以堅(jian)實行動兌(dui)現“課(ke)前到書”錚錚誓(shi)言。

承辦(ban)地方(fang)書展(zhan)  推(tui)動全民閱讀

承辦(ban)(ban)或(huo)協(xie)辦(ban)(ban)各(ge)種書(shu)展(zhan)，舉辦(ban)(ban)各(ge)種文(wen)化活動，是“十三五”期(qi)間新華書(shu)店推動全民閱讀工(gong)作的一(yi)個(ge)重要方面。

各地新華(hua)連續多年承辦(ban)或(huo)協辦(ban)地方書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如上海(hai)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、江蘇(su)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、南國(guo)(guo)書(shu)(shu)(shu)香(xiang)節(jie)、深圳讀(du)書(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)會、山(shan)東書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、河北省惠(hui)(hui)民書(shu)(shu)(shu)市(shi)、海(hai)南書(shu)(shu)(shu)香(xiang)節(jie)、書(shu)(shu)(shu)香(xiang)彩云南惠(hui)(hui)民書(shu)(shu)(shu)市(shi)、重(zhong)慶讀(du)書(shu)(shu)(shu)月惠(hui)(hui)民書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)(shu)香(xiang)龍江讀(du)書(shu)(shu)(shu)節(jie)、遼(liao)寧省全民閱讀(du)節(jie)、廣西書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、海(hai)峽讀(du)書(shu)(shu)(shu)節(jie)、天府(fu)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)等(deng)。還有的新華(hua)走出當地舉辦(ban)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如福建新華(hua)赴臺舉辦(ban)金門書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，赴俄羅斯、瑞(rui)典、挪(nuo)威(wei)、美國(guo)(guo)、日本等(deng)國(guo)(guo)家(jia)舉辦(ban)中國(guo)(guo)（福建）圖(tu)書(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)銷會。

這些書展(zhan)大(da)大(da)推動了當地的全民閱(yue)讀。如福建新華2016年承(cheng)辦的第二屆“世界讀書日·海峽讀書節(jie)”，實(shi)現銷售(shou)碼洋3530萬(wan)元，成(cheng)為福州參(can)展(zhan)規模最大(da)、入場人次最多、銷售(shou)收入最高、宣傳效果(guo)最好的一(yi)次群眾性(xing)閱(yue)讀活動。再如2020河北省惠民書市，在7天時(shi)間里，166家新華書店上(shang)下聯動，發放260萬(wan)元優惠券，累(lei)計銷售(shou)各(ge)類出版(ban)物(wu)41.17萬(wan)冊、1896萬(wan)元，讓利800萬(wan)元。

除了承辦當地(di)(di)書(shu)展(zhan)，各地(di)(di)新(xin)(xin)(xin)華還組織(zhi)策劃(hua)了豐(feng)富多樣(yang)的(de)(de)(de)(de)(de)品牌閱(yue)(yue)(yue)(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)，形成(cheng)一道(dao)道(dao)全(quan)民(min)閱(yue)(yue)(yue)(yue)讀(du)(du)的(de)(de)(de)(de)(de)亮麗風景線(xian)。歷年的(de)(de)(de)(de)(de)《報告書(shu)》對此進行(xing)(xing)了記錄。例(li)如，新(xin)(xin)(xin)華書(shu)店(dian)總店(dian)的(de)(de)(de)(de)(de)“出版界(jie)(jie)圖書(shu)館界(jie)(jie)全(quan)民(min)閱(yue)(yue)(yue)(yue)讀(du)(du)年會(hui)”“全(quan)國(guo)館社高層論壇”“全(quan)國(guo)少兒閱(yue)(yue)(yue)(yue)讀(du)(du)峰會(hui)”，江西新(xin)(xin)(xin)華的(de)(de)(de)(de)(de)“朗讀(du)(du)者”“美麗中國(guo)·精彩江西”等誦讀(du)(du)活(huo)(huo)動(dong)(dong)，已(yi)成(cheng)品牌活(huo)(huo)動(dong)(dong)。海南新(xin)(xin)(xin)華開(kai)設的(de)(de)(de)(de)(de)數(shu)十個“新(xin)(xin)(xin)時代(dai)經典(dian)傳習所”，搭建(jian)起(qi)新(xin)(xin)(xin)時代(dai)傳播新(xin)(xin)(xin)思想的(de)(de)(de)(de)(de)“新(xin)(xin)(xin)平臺、新(xin)(xin)(xin)陣(zhen)地(di)(di)、新(xin)(xin)(xin)機制(zhi)”。內蒙古新(xin)(xin)(xin)華利用旗下(xia)發行(xing)(xing)網點，通過鴻雁(yan)傳書(shu)（文化扶貧活(huo)(huo)動(dong)(dong)）、鴻雁(yan)使者（草原(yuan)文化志愿(yuan)者活(huo)(huo)動(dong)(dong)）、鴻雁(yan)校園（場景閱(yue)(yue)(yue)(yue)讀(du)(du)實踐課堂）、鴻雁(yan)之家（“學習強(qiang)國(guo)”積(ji)分(fen)兌書(shu)）、鴻雁(yan)誦讀(du)(du)（講我的(de)(de)(de)(de)(de)故事）和(he)鴻雁(yan)書(shu)店(dian)（在你身邊的(de)(de)(de)(de)(de)流動(dong)(dong)書(shu)房）的(de)(de)(de)(de)(de)方式，推(tui)動(dong)(dong)“鴻雁(yan)悅讀(du)(du)”深入全(quan)區各地(di)(di)。

投入人力(li)物力(li)  助力(li)精準扶貧(pin)

2021年2月25日，習近平(ping)總書(shu)記在全國脫(tuo)貧(pin)攻(gong)堅(jian)總結表彰大(da)會上(shang)莊嚴宣告：我國脫(tuo)貧(pin)攻(gong)堅(jian)戰取得了全面勝利！“十三五”期間，各地新(xin)華(hua)書(shu)店投入大(da)量資(zi)金和物資(zi)，派出一線扶(fu)貧(pin)干部，通過開展產業幫扶(fu)、教(jiao)育文化幫扶(fu)等方式幫助扶(fu)貧(pin)村脫(tuo)貧(pin)，在國家脫(tuo)貧(pin)攻(gong)堅(jian)的時代畫卷(juan)上(shang)寫下(xia)了一筆。歷年的《報告書(shu)》記錄了這些數據。

2017年(nian)，甘肅新(xin)華(hua)、深圳新(xin)華(hua)、重慶新(xin)華(hua)分別(bie)向(xiang)對(dui)口(kou)幫扶(fu)村(cun)捐贈240萬(wan)元、220萬(wan)元、110萬(wan)元。河南新(xin)華(hua)云書網(wang)成立扶(fu)貧(pin)團隊，提供農副產品網(wang)上銷售服(fu)務，探索(suo)電商(shang)扶(fu)貧(pin)新(xin)模式。

2018年，江西新華對(dui)138個扶(fu)(fu)貧(pin)(pin)點開展幫扶(fu)(fu)，累計捐(juan)贈約(yue)500萬元(yuan)(yuan)；湖(hu)南新華參與(yu)建設扶(fu)(fu)貧(pin)(pin)點上(shang)百(bai)個，派駐(zhu)蹲點的人(ren)(ren)員(yuan)200多人(ren)(ren)，對(dui)口(kou)扶(fu)(fu)貧(pin)(pin)人(ren)(ren)數(shu)達753人(ren)(ren)；甘肅新華為扶(fu)(fu)貧(pin)(pin)村學校援建圖書(shu)室折合人(ren)(ren)民幣(bi)267萬元(yuan)(yuan)，為貧(pin)(pin)困(kun)(kun)戶捐(juan)資(zi)捐(juan)物90多萬元(yuan)(yuan)；河北新華向貧(pin)(pin)困(kun)(kun)村派駐(zhu)干部(bu)黨員(yuan)20余人(ren)(ren)，為貧(pin)(pin)困(kun)(kun)地區(qu)捐(juan)贈物資(zi)共計232萬元(yuan)(yuan)。

2019年，山西新(xin)華118人(ren)駐(zhu)(zhu)村(cun)幫扶(fu)(fu)(fu)、486人(ren)結(jie)對幫扶(fu)(fu)(fu)，年投入(ru)資金千余萬(wan)(wan)元；內蒙(meng)古新(xin)華脫貧(pin)攻堅戰(zhan)斗隊加入(ru)了12個貧(pin)困村(cun)的駐(zhu)(zhu)村(cun)工(gong)作，投入(ru)資金、財物(wu)百余萬(wan)(wan)元；甘肅新(xin)華198人(ren)參與精準(zhun)扶(fu)(fu)(fu)貧(pin)，投入(ru)扶(fu)(fu)(fu)貧(pin)資金68萬(wan)(wan)余元，為(wei)貧(pin)困地區捐(juan)錢、捐(juan)物(wu)、捐(juan)贈圖書(shu)超過(guo)360萬(wan)(wan)元。

對于援藏(zang)、援疆(jiang)、援青的(de)國家重點項目，新(xin)(xin)華書店(dian)更是高度重視，落實到位。2018年，新(xin)(xin)華書店(dian)總店(dian)派(pai)員(yuan)參加青海扶貧工作，籌措資金500余萬(wan)元，修建一條27公里長的(de)砂(sha)石路和一座44米長的(de)涵橋；2017年，江蘇新(xin)(xin)華對口援藏(zang)、援疆(jiang)圖書近200萬(wan)元；福(fu)建新(xin)(xin)華2017年捐贈(zeng)的(de)1000萬(wan)元圖書中，相當一部(bu)分是對口支援西藏(zang)的(de)；北京新(xin)(xin)華2017年捐贈(zeng)的(de)91萬(wan)元圖書中，援藏(zang)占了(le)相當比(bi)重。

“十三五(wu)”新(xin)華系實體(ti)書店發展六大風標

“十(shi)三(san)五(wu)”期(qi)(qi)(qi)間(jian)(jian)，在(zai)中(zhong)(zhong)宣部(bu)等(deng)11部(bu)委《關于(yu)支持實體(ti)書(shu)店(dian)(dian)發(fa)展(zhan)(zhan)的(de)(de)指導意見(jian)》等(deng)利好政策推(tui)動下，實體(ti)書(shu)店(dian)(dian)得到(dao)快速(su)發(fa)展(zhan)(zhan)。根據中(zhong)(zhong)國新(xin)(xin)華書(shu)店(dian)(dian)協(xie)會發(fa)布的(de)(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)國新(xin)(xin)華書(shu)店(dian)(dian)社(she)會責(ze)任報告書(shu)》（以(yi)下簡(jian)稱(cheng)《報告書(shu)》），以(yi)及《中(zhong)(zhong)國新(xin)(xin)聞出版廣(guang)電報》記者近年(nian)來對行業(ye)的(de)(de)觀察，我(wo)們(men)梳理和盤點出“十(shi)三(san)五(wu)”期(qi)(qi)(qi)間(jian)(jian)新(xin)(xin)華系(xi)實體(ti)書(shu)店(dian)(dian)發(fa)展(zhan)(zhan)的(de)(de)六大(da)(da)風(feng)標(biao)。從中(zhong)(zhong)可見(jian)，“十(shi)三(san)五(wu)”期(qi)(qi)(qi)間(jian)(jian)，各地新(xin)(xin)華書(shu)店(dian)(dian)分別從大(da)(da)書(shu)城、標(biao)志性門店(dian)(dian)、特(te)色書(shu)店(dian)(dian)、社(she)區網點等(deng)多層面進行規劃，形(xing)成“大(da)(da)中(zhong)(zhong)小特(te)”書(shu)店(dian)(dian)并(bing)舉的(de)(de)圖書(shu)發(fa)行體(ti)系(xi)，創新(xin)(xin)了實體(ti)書(shu)店(dian)(dian)的(de)(de)發(fa)展(zhan)(zhan)之路。

門(men)店(dian)升(sheng)級(ji)改(gai)造(zao)(zao)持(chi)續進行。從歷年(nian)(nian)的(de)(de)《報(bao)告(gao)書(shu)(shu)》可(ke)見，“十(shi)三五”期(qi)間，各地新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)繼續加大門(men)店(dian)升(sheng)級(ji)改(gai)造(zao)(zao)力度，為讀者提供綜合性文化(hua)消費終端體驗，使得新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)以(yi)全新(xin)(xin)(xin)(xin)(xin)(xin)面貌出現(xian)在公眾面前。以(yi)2017年(nian)(nian)為例，廣東新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)、浙江新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)、山東新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)、湖南新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)升(sheng)級(ji)改(gai)造(zao)(zao)書(shu)(shu)城(cheng)、門(men)店(dian)的(de)(de)數(shu)量分(fen)別為 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)2016年(nian)(nian)新(xin)(xin)(xin)(xin)(xin)(xin)開業(ye)了黃巖書(shu)(shu)城(cheng)，全新(xin)(xin)(xin)(xin)(xin)(xin)改(gai)造(zao)(zao)升(sheng)級(ji)麗(li)水書(shu)(shu)城(cheng)、柯橋(qiao)書(shu)(shu)城(cheng)、余杭(hang)文化(hua)廣場等(deng)設(she)計感(gan)強(qiang)、時尚潮流(liu)的(de)(de)閱讀文化(hua)空(kong)間。福建(jian)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)2016年(nian)(nian)完(wan)(wan)成(cheng)總部鰲峰坊書(shu)(shu)城(cheng)、福州(zhou)金(jin)山圖書(shu)(shu)城(cheng)等(deng)15家賣(mai)場的(de)(de)新(xin)(xin)(xin)(xin)(xin)(xin)建(jian)或升(sheng)級(ji)改(gai)造(zao)(zao)。江蘇新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)2017年(nian)(nian)全省網點同比(bi)上(shang)年(nian)(nian)增加376處(chu)(chu)，打造(zao)(zao)了一批品種齊全、業(ye)態(tai)豐富的(de)(de)城(cheng)市文化(hua)綜合體。天(tian)津(jin)新(xin)(xin)(xin)(xin)(xin)(xin)華(hua)2019年(nian)(nian)完(wan)(wan)成(cheng)全部200個閱讀新(xin)(xin)(xin)(xin)(xin)(xin)空(kong)間建(jian)設(she)，改(gai)造(zao)(zao)后(hou)的(de)(de)書(shu)(shu)店(dian)年(nian)(nian)銷售額(e)提升(sheng)10%。

24小(xiao)(xiao)時(shi)書(shu)店(dian)(dian)建設成(cheng)風潮(chao)。從2014年北京(jing)三(san)聯(lian)韜奮書(shu)店(dian)(dian)運行24小(xiao)(xiao)時(shi)不(bu)打(da)烊之后，全國(guo)各地(di)掀起(qi)24小(xiao)(xiao)時(shi)書(shu)店(dian)(dian)的(de)(de)(de)建設風潮(chao)，從當年一直延續到“十三(san)五”時(shi)期。這其中不(bu)少是新(xin)華(hua)(hua)(hua)(hua)書(shu)店(dian)(dian)創辦的(de)(de)(de)，如遼(liao)寧盤錦(jin)新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)深柳讀書(shu)堂(tang)、杭州(zhou)新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)悅覽樹(shu)、青島新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)明閱島、湖北新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)九丘書(shu)館、安(an)徽新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)三(san)孝口書(shu)店(dian)(dian)、四川新(xin)華(hua)(hua)(hua)(hua)的(de)(de)(de)軒客會鏜鈀街店(dian)(dian)等。這些24小(xiao)(xiao)時(shi)書(shu)店(dian)(dian)成(cheng)為夜幕降臨后當地(di)不(bu)可(ke)(ke)多(duo)得的(de)(de)(de)公共閱讀空間，也以(yi)一種地(di)標式的(de)(de)(de)存在(zai)彰顯(xian)著一個城市(shi)的(de)(de)(de)文化底蘊。新(xin)華(hua)(hua)(hua)(hua)系24小(xiao)(xiao)時(shi)書(shu)店(dian)(dian)的(de)(de)(de)建設數量，從歷年《報告書(shu)》可(ke)(ke)見(jian)一斑：2013年—2015年，全國(guo)新(xin)華(hua)(hua)(hua)(hua)系統開(kai)設24小(xiao)(xiao)時(shi)書(shu)店(dian)(dian)20余家(jia)；2016年，僅江蘇(su)新(xin)華(hua)(hua)(hua)(hua)就開(kai)設6家(jia)24小(xiao)(xiao)時(shi)書(shu)店(dian)(dian)；2017年，新(xin)華(hua)(hua)(hua)(hua)系的(de)(de)(de)24小(xiao)(xiao)時(shi)書(shu)店(dian)(dian)新(xin)增13家(jia)。

新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)子品(pin)牌集群形成(cheng)。安徽新(xin)(xin)華(hua)(hua)(hua)打造(zao)出以“閱(yue)生活”“前言(yan)后記”“讀書(shu)(shu)(shu)(shu)(shu)會”為代(dai)表的(de)文化商業品(pin)牌，廣東新(xin)(xin)華(hua)(hua)(hua)擁有“四閱(yue)”“書(shu)(shu)(shu)(shu)(shu)笙”“渡”“泊”“吾悅”等書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)品(pin)牌，四川新(xin)(xin)華(hua)(hua)(hua)面對不同消費群體(ti)(ti)形成(cheng)“新(xin)(xin)華(hua)(hua)(hua)文軒”“軒客會”“文軒兒童書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)”“讀讀書(shu)(shu)(shu)(shu)(shu)吧”多特(te)色(se)經營格局，還有云(yun)南(nan)新(xin)(xin)華(hua)(hua)(hua)的(de)“云(yun)上鄉愁書(shu)(shu)(shu)(shu)(shu)院”、河南(nan)新(xin)(xin)華(hua)(hua)(hua)的(de)“尚書(shu)(shu)(shu)(shu)(shu)房”等。這些新(xin)(xin)興書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)很多采用(yong)連鎖形式，它們在(zai)為廣大讀者提供圖(tu)書(shu)(shu)(shu)(shu)(shu)和音像制品(pin)的(de)同時(shi)，通過引入教育培訓、手(shou)(shou)工體(ti)(ti)驗(yan)、特(te)色(se)文創、多元文化產(chan)品(pin)、餐飲(yin)服務等手(shou)(shou)段，提升客戶黏性，發掘(jue)流量(liang)價值，逐步構建(jian)以文化消費為核心、以文化體(ti)(ti)驗(yan)為品(pin)質的(de)新(xin)(xin)零售體(ti)(ti)系。

紅(hong)色(se)(se)(se)(se)(se)與(yu)特(te)(te)(te)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨(du)特(te)(te)(te)風景。“十(shi)三五(wu)”期(qi)間，新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建設了不(bu)少(shao)“小而美(mei)”的特(te)(te)(te)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了人們對新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的刻板(ban)印(yin)象。以(yi)紅(hong)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年(nian)至今建成的有江(jiang)西(xi)新(xin)華(hua)(hua)的井岡山紅(hong)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)華(hua)(hua)的涿(zhuo)州紅(hong)色(se)(se)(se)(se)(se)文(wen)化書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉(she)縣紅(hong)色(se)(se)(se)(se)(se)主題書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)(hua)的紅(hong)安七里坪紅(hong)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜(shan)西(xi)新(xin)華(hua)(hua)的延安中國紅(hong)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不(bu)少(shao)特(te)(te)(te)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)(te)(te)征。例如，江(jiang)蘇新(xin)華(hua)(hua)開辟(pi)了數(shu)十(shi)家(jia)“書(shu)(shu)(shu)(shu)香建行”，在(zai)常(chang)州把書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進(jin)(jin)汽(qi)車美(mei)容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連(lian)鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮(zhen)江(jiang)創(chuang)新(xin)發展(zhan)多家(jia)“紅(hong)領巾書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)華(hua)(hua)以(yi)“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游(you)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產(chan)”等(deng)模式建設特(te)(te)(te)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)(hua)把書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景區(qu)和軍營，山西(xi)新(xin)華(hua)(hua)推進(jin)(jin)機關書(shu)(shu)(shu)(shu)屋(wu)(wu)、醫院書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建設，內蒙古新(xin)華(hua)(hua)援建農(nong)牧(mu)區(qu)家(jia)庭書(shu)(shu)(shu)(shu)屋(wu)(wu)。

校(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建(jian)(jian)(jian)設(she)獲政(zheng)策強力(li)推動。在(zai)2019年教育(yu)部辦公廳發布(bu)的(de)(de)《關于進(jin)一步支持高校(xiao)校(xiao)園(yuan)(yuan)實體書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)發展的(de)(de)指(zhi)導意見》等(deng)利好政(zheng)策的(de)(de)推動下，校(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)建(jian)(jian)(jian)設(she)得(de)到加強。在(zai)《意見》發布(bu)的(de)(de)當年，多家新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建(jian)(jian)(jian)設(she)的(de)(de)高校(xiao)校(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)亮相(xiang)，如新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)總店(dian)(dian)(dian)與中(zhong)國傳媒大學(xue)聯合(he)營建(jian)(jian)(jian)的(de)(de)“中(zhong)傳知行書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)-新(xin)華(hua)(hua)(hua)爾雅書(shu)(shu)(shu)(shu)房(fang)”，武漢新(xin)華(hua)(hua)(hua)投資興建(jian)(jian)(jian)的(de)(de)江漢大學(xue)清源書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，陜(shan)西(xi)(xi)新(xin)華(hua)(hua)(hua)在(zai)西(xi)(xi)安電(dian)子科技大學(xue)打(da)造的(de)(de)充滿年代(dai)感(gan)的(de)(de)“新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·西(xi)(xi)電(dian)1931”等(deng)。各地也(ye)在(zai)加緊(jin)各類校(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)建(jian)(jian)(jian)設(she)。例如，河南新(xin)華(hua)(hua)(hua)在(zai)多家高校(xiao)建(jian)(jian)(jian)設(she)“時(shi)間的(de)(de)顏色”書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，江西(xi)(xi)新(xin)華(hua)(hua)(hua)的(de)(de)“新(xin)華(hua)(hua)(hua)壹(yi)品”校(xiao)園(yuan)(yuan)文(wen)化綜合(he)服務平臺(tai)遍(bian)布(bu)數百(bai)家學(xue)校(xiao)，湖(hu)北新(xin)華(hua)(hua)(hua)創立了“倍閱(yue)”校(xiao)園(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)品牌(pai)。

館(guan)(guan)店互通(tong)(tong)實(shi)現“借”“賣”一(yi)體化(hua)(hua)。國(guo)內(nei)較早開(kai)展(zhan)館(guan)(guan)店互通(tong)(tong)服(fu)務的(de)是內(nei)蒙古。2015年，內(nei)蒙古圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)和當地新(xin)華書(shu)(shu)(shu)店合(he)(he)作(zuo)，通(tong)(tong)過開(kai)展(zhan)以“讀(du)者(zhe)在新(xin)華書(shu)(shu)(shu)店選書(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)買(mai)單(dan)”為(wei)特征的(de)“彩云(yun)服(fu)務”，使得內(nei)蒙古圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)當年新(xin)書(shu)(shu)(shu)流通(tong)(tong)率(lv)達到100%。此舉經(jing)媒體報(bao)道(dao)后(hou)，全國(guo)各地紛紛效仿。此后(hou)，各地圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)和新(xin)華書(shu)(shu)(shu)店的(de)合(he)(he)作(zuo)逐步(bu)深化(hua)(hua)，館(guan)(guan)店一(yi)體的(de)新(xin)型公共(gong)讀(du)書(shu)(shu)(shu)空間(jian)建設(she)形(xing)成風潮，比如四川省(sheng)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與(yu)新(xin)華文(wen)軒(xuan)合(he)(he)作(zuo)的(de)“館(guan)(guan)中(zhong)(zhong)店”——文(wen)軒(xuan)讀(du)讀(du)書(shu)(shu)(shu)吧，成都圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與(yu)新(xin)華文(wen)軒(xuan)合(he)(he)作(zuo)的(de)“店中(zhong)(zhong)館(guan)(guan)”——城市閱(yue)讀(du)空間(jian)，安徽(hui)新(xin)華與(yu)安徽(hui)銅陵市圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)、安徽(hui)職業學院圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)融為(wei)一(yi)體的(de)“綜合(he)(he)閱(yue)讀(du)文(wen)化(hua)(hua)空間(jian)”等。館(guan)(guan)店互通(tong)(tong)打(da)破(po)了讀(du)者(zhe)、書(shu)(shu)(shu)店、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)之(zhi)間(jian)的(de)壁壘，實(shi)現了統籌整合(he)(he)、多方(fang)共(gong)贏，有力推動(dong)了全民(min)閱(yue)讀(du)。