誕生于延(yan)安窯洞(dong)里的(de)(de)新(xin)(xin)華書店(dian)，如今已經走過了84個春秋。作為中(zhong)(zhong)(zhong)國共(gong)產黨創建并領(ling)導的(de)(de)紅色(se)文化(hua)企業，新(xin)(xin)華書店(dian)始終堅持傳(chuan)承紅色(se)基因、弘(hong)揚(yang)先進文化(hua)、踐(jian)行(xing)(xing)社會責(ze)任(ren)(ren)。根據中(zhong)(zhong)(zhong)國新(xin)(xin)華書店(dian)協(xie)會發(fa)布(bu)的(de)(de)2016年—2019年《中(zhong)(zhong)(zhong)國新(xin)(xin)華書店(dian)社會責(ze)任(ren)(ren)報告(gao)書》（以下簡稱《報告(gao)書》），以及《中(zhong)(zhong)(zhong)國新(xin)(xin)聞出(chu)版廣電(dian)報》記者近(jin)年來(lai)對行(xing)(xing)業的(de)(de)觀(guan)察，我們(men)梳理了“十三五(wu)”期(qi)間新(xin)(xin)華書店(dian)履行(xing)(xing)社會責(ze)任(ren)(ren)的(de)(de)主(zhu)要(yao)做(zuo)法和(he)成就經驗，試圖從(cong)中(zhong)(zhong)(zhong)得到一(yi)些啟示。

履行職責使命 做好發行工作

“十三五”期(qi)間，新華書店(dian)積(ji)極(ji)發揮國有(you)主渠道(dao)、主陣(zhen)地(di)優勢(shi)，承(cheng)擔文化傳播使(shi)命，全力以赴做(zuo)好(hao)重要文件文獻、重點主題(ti)出版物(wu)、優秀大眾(zhong)讀物(wu)等相關發行工(gong)作。

這5年(nian)中，全國各地(di)新華書店(dian)在門店(dian)突出(chu)位(wei)置設(she)立(li)專(zhuan)柜專(zhuan)架，開展(zhan)重點出(chu)版物展(zhan)示(shi)展(zhan)銷(xiao)和宣傳(chuan)征訂活動(dong)，對讀者(zhe)購書給予優(you)惠，取得了顯著成效。2016年(nian)，新華書店(dian)開展(zhan)“習(xi)近(jin)平總(zong)書記系列重要講話(hua)”“慶祝中國共產黨成立(li)95周(zhou)年(nian)”“紀(ji)念長征勝利80周(zhou)年(nian)”等主(zhu)(zhu)(zhu)(zhu)題(ti)展(zhan)示(shi)展(zhan)銷(xiao)活動(dong)；2017年(nian)，設(she)立(li)黨的十九大文獻展(zhan)銷(xiao)專(zhuan)區、專(zhuan)臺、專(zhuan)架；2018年(nian)，舉辦以(yi)“習(xi)近(jin)平新時代中國特(te)色社會主(zhu)(zhu)(zhu)(zhu)義(yi)思(si)想(xiang)”“馬克思(si)誕辰200周(zhou)年(nian)”“改革(ge)開放40周(zhou)年(nian)”等為主(zhu)(zhu)(zhu)(zhu)題(ti)的專(zhuan)題(ti)展(zhan)銷(xiao)活動(dong)；2019年(nian)，舉辦“慶祝新中國成立(li)70周(zhou)年(nian)”主(zhu)(zhu)(zhu)(zhu)題(ti)出(chu)版物展(zhan)。

“課前(qian)到(dao)書(shu)，人手一冊”是黨和國(guo)家對教材發行(xing)工作提(ti)出的要(yao)求，是中小(xiao)學(xue)開展正常教育活動的基本(ben)保(bao)障(zhang)。“十三五”期間，新華書(shu)店將(jiang)“課前(qian)到(dao)書(shu)”作為重(zhong)要(yao)的政治任務和社(she)會責任，精(jing)心(xin)組織，精(jing)細操作，以長期積淀的專業服務能力圓滿完(wan)成每季教材的征訂發行(xing)工作。

“課前到(dao)(dao)(dao)書(shu)”的(de)服務水平在“十三五”期間得到(dao)(dao)(dao)提升，安(an)徽新(xin)(xin)華在這方面領全(quan)國風氣之先。2014年(nian)秋(qiu)季學期，安(an)徽新(xin)(xin)華將教(jiao)材配送(song)從“送(song)書(shu)到(dao)(dao)(dao)校”延(yan)伸到(dao)(dao)(dao)“分書(shu)到(dao)(dao)(dao)班”，2016年(nian)又開始試點“服務到(dao)(dao)(dao)生”。在榜樣的(de)示(shi)范(fan)和帶動下(xia)，河(he)南、河(he)北、云南等地的(de)新(xin)(xin)華書(shu)店，紛紛嘗試“分書(shu)到(dao)(dao)(dao)班”。

這(zhe)5年(nian)(nian)(nian)中(zhong)，有兩個特殊的年(nian)(nian)(nian)份(fen)值得(de)銘記。2017年(nian)(nian)(nian)秋(qiu)季(ji)學期，歷(li)經5年(nian)(nian)(nian)完成編(bian)審的統編(bian)三科(ke)教材正式啟用。由于三科(ke)教材編(bian)審、評議教輔重新(xin)申報定(ding)價(jia)、印刷(shua)業減產限排等(deng)原因(yin)，這(zhe)一(yi)年(nian)(nian)(nian)新(xin)華人“課前到(dao)書”的時(shi)間空(kong)前緊(jin)迫，工作尤(you)其(qi)艱苦。

2020年(nian)，新冠肺炎疫情來襲，南方多地(di)遭遇洪澇災害，教(jiao)材教(jiao)輔發(fa)運工作(zuo)形(xing)勢更加嚴峻。各(ge)地(di)新華人(ren)兌現(xian)一份承諾，堅守一份初心(xin)，以堅實行動(dong)兌現(xian)“課前(qian)到(dao)書”錚錚誓言。

承辦地方書(shu)展  推動全民閱讀

承辦或(huo)協辦各(ge)種書展，舉辦各(ge)種文化活動(dong)，是(shi)“十三五”期間(jian)新華書店(dian)推動(dong)全民閱讀(du)工作的一(yi)個重(zhong)要方(fang)面。

各地新華(hua)連(lian)續多年承辦(ban)或協辦(ban)地方(fang)書(shu)(shu)(shu)(shu)(shu)(shu)展，如上海(hai)(hai)書(shu)(shu)(shu)(shu)(shu)(shu)展、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)展、南國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)、深(shen)圳讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)月(yue)、黃山書(shu)(shu)(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)(shu)(shu)展、河北省惠民書(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、海(hai)(hai)南書(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)香彩(cai)云南惠民書(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、重(zhong)慶讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)月(yue)惠民書(shu)(shu)(shu)(shu)(shu)(shu)展、書(shu)(shu)(shu)(shu)(shu)(shu)香龍江讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧(ning)省全民閱讀(du)節(jie)、廣西(xi)書(shu)(shu)(shu)(shu)(shu)(shu)展、寧(ning)波書(shu)(shu)(shu)(shu)(shu)(shu)展、海(hai)(hai)峽(xia)讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、天(tian)府書(shu)(shu)(shu)(shu)(shu)(shu)展等。還有的新華(hua)走出(chu)當地舉辦(ban)書(shu)(shu)(shu)(shu)(shu)(shu)展，如福建新華(hua)赴臺(tai)舉辦(ban)金門書(shu)(shu)(shu)(shu)(shu)(shu)展，赴俄羅(luo)斯、瑞典、挪威、美國(guo)、日本等國(guo)家舉辦(ban)中國(guo)（福建）圖書(shu)(shu)(shu)(shu)(shu)(shu)展銷會。

這(zhe)些書(shu)展大大推(tui)動(dong)了當地的全民閱讀(du)。如福(fu)建新華2016年(nian)承(cheng)辦的第二(er)屆“世界(jie)讀(du)書(shu)日·海峽讀(du)書(shu)節”，實現銷售碼洋3530萬元(yuan)(yuan)，成(cheng)為福(fu)州參展規模(mo)最(zui)(zui)大、入場人次最(zui)(zui)多、銷售收入最(zui)(zui)高、宣傳效果最(zui)(zui)好的一次群眾性閱讀(du)活動(dong)。再如2020河北(bei)省惠民書(shu)市(shi)，在7天(tian)時間里，166家新華書(shu)店(dian)上下聯動(dong)，發放260萬元(yuan)(yuan)優惠券，累計銷售各類出版(ban)物41.17萬冊、1896萬元(yuan)(yuan)，讓利800萬元(yuan)(yuan)。

除了承辦當地(di)書(shu)展，各地(di)新(xin)華還組(zu)織策劃了豐富多樣的(de)(de)(de)品牌(pai)閱(yue)(yue)(yue)讀活(huo)(huo)(huo)動(dong)，形成一道道全(quan)(quan)(quan)民閱(yue)(yue)(yue)讀的(de)(de)(de)亮(liang)麗風(feng)景線。歷年(nian)的(de)(de)(de)《報告書(shu)》對此進(jin)行了記錄。例(li)如，新(xin)華書(shu)店(dian)總(zong)店(dian)的(de)(de)(de)“出版(ban)界圖(tu)書(shu)館界全(quan)(quan)(quan)民閱(yue)(yue)(yue)讀年(nian)會(hui)”“全(quan)(quan)(quan)國館社高(gao)層論壇”“全(quan)(quan)(quan)國少兒閱(yue)(yue)(yue)讀峰會(hui)”，江西(xi)新(xin)華的(de)(de)(de)“朗讀者”“美麗中國·精彩江西(xi)”等誦讀活(huo)(huo)(huo)動(dong)，已成品牌(pai)活(huo)(huo)(huo)動(dong)。海(hai)南新(xin)華開(kai)設的(de)(de)(de)數(shu)十個“新(xin)時代經(jing)典傳習所(suo)”，搭建起新(xin)時代傳播新(xin)思想的(de)(de)(de)“新(xin)平臺、新(xin)陣地(di)、新(xin)機制”。內蒙古新(xin)華利(li)用旗(qi)下發行網點，通過鴻(hong)(hong)(hong)雁傳書(shu)（文(wen)化扶(fu)貧(pin)活(huo)(huo)(huo)動(dong)）、鴻(hong)(hong)(hong)雁使者（草原文(wen)化志愿者活(huo)(huo)(huo)動(dong)）、鴻(hong)(hong)(hong)雁校園（場景閱(yue)(yue)(yue)讀實(shi)踐課堂）、鴻(hong)(hong)(hong)雁之家（“學習強國”積分兌書(shu)）、鴻(hong)(hong)(hong)雁誦讀（講(jiang)我的(de)(de)(de)故事）和鴻(hong)(hong)(hong)雁書(shu)店(dian)（在你身(shen)邊的(de)(de)(de)流動(dong)書(shu)房）的(de)(de)(de)方式，推(tui)動(dong)“鴻(hong)(hong)(hong)雁悅(yue)讀”深(shen)入全(quan)(quan)(quan)區各地(di)。

投入人力物力  助力精(jing)準扶貧

2021年2月25日，習(xi)近平總(zong)書(shu)(shu)記(ji)(ji)在(zai)全國(guo)脫(tuo)貧(pin)(pin)攻(gong)堅(jian)(jian)總(zong)結表彰大(da)(da)會上(shang)莊嚴(yan)宣告(gao)(gao)：我國(guo)脫(tuo)貧(pin)(pin)攻(gong)堅(jian)(jian)戰(zhan)取得了全面勝(sheng)利！“十三五”期(qi)間(jian)，各地新華書(shu)(shu)店投入大(da)(da)量資金和物(wu)資，派出(chu)一線扶貧(pin)(pin)干部，通過開展產業(ye)幫(bang)扶、教育文化幫(bang)扶等(deng)方(fang)式幫(bang)助扶貧(pin)(pin)村(cun)脫(tuo)貧(pin)(pin)，在(zai)國(guo)家脫(tuo)貧(pin)(pin)攻(gong)堅(jian)(jian)的(de)(de)時代(dai)畫卷上(shang)寫下了一筆。歷(li)年的(de)(de)《報告(gao)(gao)書(shu)(shu)》記(ji)(ji)錄(lu)了這些數據。

2017年，甘肅(su)新(xin)(xin)華(hua)、深圳新(xin)(xin)華(hua)、重(zhong)慶新(xin)(xin)華(hua)分別向對口幫扶村捐贈(zeng)240萬元、220萬元、110萬元。河南新(xin)(xin)華(hua)云(yun)書網成立扶貧團隊(dui)，提供農副產品網上銷售服務(wu)，探索電商扶貧新(xin)(xin)模(mo)式(shi)。

2018年(nian)，江西新華對138個(ge)扶貧(pin)(pin)點開(kai)展幫扶，累(lei)計(ji)捐(juan)贈(zeng)約500萬元(yuan)(yuan)；湖南新華參與(yu)建設扶貧(pin)(pin)點上百個(ge)，派駐(zhu)蹲點的人(ren)(ren)(ren)員200多(duo)人(ren)(ren)(ren)，對口扶貧(pin)(pin)人(ren)(ren)(ren)數達753人(ren)(ren)(ren)；甘肅新華為(wei)(wei)(wei)扶貧(pin)(pin)村(cun)學(xue)校援建圖(tu)書室折合(he)人(ren)(ren)(ren)民幣267萬元(yuan)(yuan)，為(wei)(wei)(wei)貧(pin)(pin)困(kun)(kun)戶捐(juan)資(zi)捐(juan)物90多(duo)萬元(yuan)(yuan)；河北新華向貧(pin)(pin)困(kun)(kun)村(cun)派駐(zhu)干部黨(dang)員20余人(ren)(ren)(ren)，為(wei)(wei)(wei)貧(pin)(pin)困(kun)(kun)地區捐(juan)贈(zeng)物資(zi)共計(ji)232萬元(yuan)(yuan)。

2019年，山西新(xin)華(hua)118人(ren)(ren)駐(zhu)村幫(bang)扶、486人(ren)(ren)結(jie)對幫(bang)扶，年投入(ru)資金千余萬(wan)(wan)(wan)元(yuan)(yuan)；內(nei)蒙古(gu)新(xin)華(hua)脫貧攻堅戰斗隊加(jia)入(ru)了(le)12個(ge)貧困村的駐(zhu)村工作，投入(ru)資金、財物百余萬(wan)(wan)(wan)元(yuan)(yuan)；甘肅新(xin)華(hua)198人(ren)(ren)參與精準扶貧，投入(ru)扶貧資金68萬(wan)(wan)(wan)余元(yuan)(yuan)，為貧困地區(qu)捐(juan)錢、捐(juan)物、捐(juan)贈圖(tu)書超過360萬(wan)(wan)(wan)元(yuan)(yuan)。

對于援(yuan)(yuan)藏、援(yuan)(yuan)疆、援(yuan)(yuan)青(qing)(qing)的(de)(de)國家重(zhong)點項目，新(xin)華(hua)(hua)書(shu)(shu)店更是(shi)高(gao)度重(zhong)視，落實到位。2018年(nian)(nian)，新(xin)華(hua)(hua)書(shu)(shu)店總店派員參加青(qing)(qing)海(hai)扶貧工(gong)作，籌措(cuo)資金500余萬(wan)元，修(xiu)建一(yi)條27公里長的(de)(de)砂石路(lu)和一(yi)座44米長的(de)(de)涵橋；2017年(nian)(nian)，江蘇新(xin)華(hua)(hua)對口援(yuan)(yuan)藏、援(yuan)(yuan)疆圖(tu)書(shu)(shu)近200萬(wan)元；福(fu)建新(xin)華(hua)(hua)2017年(nian)(nian)捐贈(zeng)的(de)(de)1000萬(wan)元圖(tu)書(shu)(shu)中，相(xiang)當(dang)(dang)一(yi)部分是(shi)對口支援(yuan)(yuan)西藏的(de)(de)；北京新(xin)華(hua)(hua)2017年(nian)(nian)捐贈(zeng)的(de)(de)91萬(wan)元圖(tu)書(shu)(shu)中，援(yuan)(yuan)藏占(zhan)了(le)相(xiang)當(dang)(dang)比(bi)重(zhong)。

“十三五”新華系實體書店發展六大風標

“十三(san)五(wu)(wu)”期(qi)間(jian)(jian)，在中(zhong)(zhong)宣部等11部委《關于支(zhi)持實(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)(fa)展的指導(dao)意(yi)見》等利(li)好政(zheng)策(ce)推(tui)動下(xia)，實(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)得到快速發(fa)(fa)展。根據(ju)中(zhong)(zhong)國新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)協會發(fa)(fa)布的2016年—2019年《中(zhong)(zhong)國新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)社(she)會責(ze)任(ren)報告書(shu)(shu)(shu)》（以下(xia)簡稱(cheng)《報告書(shu)(shu)(shu)》），以及《中(zhong)(zhong)國新(xin)聞出(chu)版(ban)廣(guang)電報》記者近年來對行業的觀察(cha)，我(wo)們梳理和盤點出(chu)“十三(san)五(wu)(wu)”期(qi)間(jian)(jian)新(xin)華(hua)系實(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)(fa)展的六大風標。從(cong)中(zhong)(zhong)可見，“十三(san)五(wu)(wu)”期(qi)間(jian)(jian)，各地新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)分別從(cong)大書(shu)(shu)(shu)城、標志性門店(dian)(dian)(dian)、特色書(shu)(shu)(shu)店(dian)(dian)(dian)、社(she)區網點等多層面進行規劃，形成“大中(zhong)(zhong)小特”書(shu)(shu)(shu)店(dian)(dian)(dian)并舉的圖(tu)書(shu)(shu)(shu)發(fa)(fa)行體系，創新(xin)了實(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)的發(fa)(fa)展之路。

門店(dian)升(sheng)級改(gai)(gai)造(zao)(zao)(zao)持續進行。從歷(li)年(nian)(nian)的(de)(de)《報告書(shu)》可(ke)見(jian)，“十三五(wu)”期間，各地新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)繼續加(jia)(jia)大門店(dian)升(sheng)級改(gai)(gai)造(zao)(zao)(zao)力(li)度，為(wei)(wei)讀者(zhe)提(ti)供綜(zong)合(he)性文化消費(fei)終端體驗，使得(de)新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)以全(quan)新(xin)(xin)(xin)面貌出現在公眾面前。以2017年(nian)(nian)為(wei)(wei)例，廣東新(xin)(xin)(xin)華(hua)(hua)、浙江新(xin)(xin)(xin)華(hua)(hua)、山東新(xin)(xin)(xin)華(hua)(hua)、湖南新(xin)(xin)(xin)華(hua)(hua)升(sheng)級改(gai)(gai)造(zao)(zao)(zao)書(shu)城(cheng)(cheng)(cheng)、門店(dian)的(de)(de)數量(liang)分別為(wei)(wei) 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江新(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)新(xin)(xin)(xin)開業(ye)(ye)了黃巖書(shu)城(cheng)(cheng)(cheng)，全(quan)新(xin)(xin)(xin)改(gai)(gai)造(zao)(zao)(zao)升(sheng)級麗水書(shu)城(cheng)(cheng)(cheng)、柯(ke)橋書(shu)城(cheng)(cheng)(cheng)、余(yu)杭(hang)文化廣場(chang)等設計(ji)感強、時(shi)尚潮流的(de)(de)閱讀文化空(kong)間。福建新(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)完(wan)(wan)成總部鰲峰坊書(shu)城(cheng)(cheng)(cheng)、福州金山圖書(shu)城(cheng)(cheng)(cheng)等15家賣(mai)場(chang)的(de)(de)新(xin)(xin)(xin)建或升(sheng)級改(gai)(gai)造(zao)(zao)(zao)。江蘇新(xin)(xin)(xin)華(hua)(hua)2017年(nian)(nian)全(quan)省網點同比(bi)上年(nian)(nian)增加(jia)(jia)376處(chu)，打造(zao)(zao)(zao)了一(yi)批品種齊全(quan)、業(ye)(ye)態豐富的(de)(de)城(cheng)(cheng)(cheng)市(shi)文化綜(zong)合(he)體。天津新(xin)(xin)(xin)華(hua)(hua)2019年(nian)(nian)完(wan)(wan)成全(quan)部200個閱讀新(xin)(xin)(xin)空(kong)間建設，改(gai)(gai)造(zao)(zao)(zao)后的(de)(de)書(shu)店(dian)年(nian)(nian)銷售額提(ti)升(sheng)10%。

24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)建設成風(feng)潮。從2014年(nian)(nian)(nian)北(bei)京三聯(lian)韜奮書(shu)(shu)(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)時(shi)(shi)(shi)不打烊(yang)之后，全(quan)國各地掀起24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)建設風(feng)潮，從當年(nian)(nian)(nian)一直延(yan)續到“十三五”時(shi)(shi)(shi)期。這(zhe)其(qi)中不少是新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)創辦的(de)(de)，如遼寧盤錦新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)(de)深(shen)柳讀(du)書(shu)(shu)(shu)(shu)堂、杭州新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)(de)悅覽(lan)樹、青(qing)島新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)(de)明閱島、湖北(bei)新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)(de)九丘(qiu)書(shu)(shu)(shu)(shu)館、安(an)徽新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)(de)三孝(xiao)口書(shu)(shu)(shu)(shu)店(dian)(dian)、四川新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)(de)軒客會鏜鈀街店(dian)(dian)等。這(zhe)些24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)成為夜幕降臨后當地不可多得(de)的(de)(de)公共閱讀(du)空間(jian)，也以一種地標式的(de)(de)存在彰(zhang)顯著一個城市(shi)的(de)(de)文化底蘊(yun)。新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)系(xi)(xi)24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)建設數量，從歷年(nian)(nian)(nian)《報告書(shu)(shu)(shu)(shu)》可見一斑：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全(quan)國新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)系(xi)(xi)統開設24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)20余家(jia)(jia)；2016年(nian)(nian)(nian)，僅(jin)江蘇新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)就開設6家(jia)(jia)24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)；2017年(nian)(nian)(nian)，新(xin)(xin)(xin)華(hua)(hua)(hua)(hua)系(xi)(xi)的(de)(de)24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)新(xin)(xin)(xin)增13家(jia)(jia)。

新(xin)(xin)華(hua)(hua)(hua)書(shu)店(dian)子品(pin)(pin)牌(pai)集(ji)群(qun)形(xing)成。安徽新(xin)(xin)華(hua)(hua)(hua)打造(zao)出以“閱(yue)生活(huo)”“前(qian)言后記(ji)”“讀書(shu)會(hui)”為(wei)代(dai)表的(de)文(wen)(wen)化(hua)商(shang)業(ye)品(pin)(pin)牌(pai)，廣(guang)東新(xin)(xin)華(hua)(hua)(hua)擁有“四(si)閱(yue)”“書(shu)笙”“渡”“泊”“吾悅”等(deng)書(shu)店(dian)品(pin)(pin)牌(pai)，四(si)川(chuan)新(xin)(xin)華(hua)(hua)(hua)面(mian)對不同(tong)消費(fei)(fei)群(qun)體(ti)形(xing)成“新(xin)(xin)華(hua)(hua)(hua)文(wen)(wen)軒”“軒客(ke)會(hui)”“文(wen)(wen)軒兒(er)童(tong)書(shu)店(dian)”“讀讀書(shu)吧”多特色經(jing)營格(ge)局，還有云(yun)南新(xin)(xin)華(hua)(hua)(hua)的(de)“云(yun)上鄉愁書(shu)院”、河(he)南新(xin)(xin)華(hua)(hua)(hua)的(de)“尚書(shu)房”等(deng)。這些新(xin)(xin)興書(shu)店(dian)很多采用連(lian)鎖形(xing)式，它們在為(wei)廣(guang)大讀者提供圖書(shu)和音(yin)像制品(pin)(pin)的(de)同(tong)時(shi)，通過引入教育培(pei)訓、手(shou)工體(ti)驗、特色文(wen)(wen)創、多元文(wen)(wen)化(hua)產品(pin)(pin)、餐飲服務等(deng)手(shou)段，提升(sheng)客(ke)戶黏(nian)性(xing)，發掘流量(liang)價值，逐(zhu)步(bu)構建以文(wen)(wen)化(hua)消費(fei)(fei)為(wei)核(he)心、以文(wen)(wen)化(hua)體(ti)驗為(wei)品(pin)(pin)質(zhi)的(de)新(xin)(xin)零售體(ti)系。

紅(hong)色(se)(se)(se)與(yu)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成(cheng)獨特(te)風景。“十(shi)(shi)三五”期間，新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)系統建(jian)設了(le)不少(shao)“小而美”的特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，大大改變了(le)人們對新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的刻(ke)板印象。以紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)為例，2015年至今建(jian)成(cheng)的有江西(xi)新(xin)(xin)華(hua)(hua)(hua)的井岡(gang)山紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)華(hua)(hua)(hua)的涿州紅(hong)色(se)(se)(se)文化書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)和涉(she)縣紅(hong)色(se)(se)(se)主題書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)(hua)的紅(hong)安七里坪(ping)紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜(shan)西(xi)新(xin)(xin)華(hua)(hua)(hua)的延安中國紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)等。不少(shao)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)有“跨(kua)界(jie)”特(te)征。例如，江蘇新(xin)(xin)華(hua)(hua)(hua)開辟了(le)數十(shi)(shi)家“書(shu)(shu)(shu)(shu)(shu)香建(jian)行(xing)”，在常州把書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開進汽車美容店(dian)(dian)(dian)(dian)(dian)和連(lian)鎖藥店(dian)(dian)(dian)(dian)(dian)，在鎮江創(chuang)新(xin)(xin)發展多(duo)家“紅(hong)領巾書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+旅游(you)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+地產”等模式(shi)建(jian)設特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)(hua)把書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開到(dao)景區和軍營(ying)，山西(xi)新(xin)(xin)華(hua)(hua)(hua)推(tui)進機關書(shu)(shu)(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設，內蒙古新(xin)(xin)華(hua)(hua)(hua)援建(jian)農牧區家庭書(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)建(jian)設獲(huo)政策強力推(tui)動(dong)。在(zai)2019年教(jiao)育部辦公廳發布的(de)(de)《關于進一(yi)步支持高校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)實體書(shu)店(dian)(dian)(dian)發展的(de)(de)指導意見(jian)》等(deng)利好政策的(de)(de)推(tui)動(dong)下，校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)的(de)(de)建(jian)設得到加強。在(zai)《意見(jian)》發布的(de)(de)當年，多(duo)家新(xin)華書(shu)店(dian)(dian)(dian)建(jian)設的(de)(de)高校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)亮相(xiang)，如(ru)(ru)新(xin)華書(shu)店(dian)(dian)(dian)總店(dian)(dian)(dian)與中(zhong)國傳(chuan)媒大學(xue)聯合營建(jian)的(de)(de)“中(zhong)傳(chuan)知行書(shu)店(dian)(dian)(dian)-新(xin)華爾(er)雅書(shu)房(fang)”，武漢新(xin)華投資興建(jian)的(de)(de)江漢大學(xue)清源書(shu)店(dian)(dian)(dian)，陜(shan)西新(xin)華在(zai)西安(an)電(dian)子科技大學(xue)打(da)造的(de)(de)充滿年代感的(de)(de)“新(xin)華書(shu)店(dian)(dian)(dian)·西電(dian)1931”等(deng)。各地也在(zai)加緊各類校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)的(de)(de)建(jian)設。例如(ru)(ru)，河南新(xin)華在(zai)多(duo)家高校(xiao)(xiao)(xiao)(xiao)建(jian)設“時間(jian)的(de)(de)顏色(se)”書(shu)店(dian)(dian)(dian)，江西新(xin)華的(de)(de)“新(xin)華壹品”校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)文化綜合服務平臺遍布數百家學(xue)校(xiao)(xiao)(xiao)(xiao)，湖北(bei)新(xin)華創立了(le)“倍閱(yue)”校(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)店(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)店(dian)(dian)互通(tong)實現“借”“賣”一體化(hua)(hua)。國(guo)內(nei)較早(zao)開展(zhan)館(guan)(guan)(guan)店(dian)(dian)互通(tong)服務(wu)的(de)是內(nei)蒙古。2015年，內(nei)蒙古圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和當地(di)(di)新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)合(he)(he)作(zuo)(zuo)，通(tong)過開展(zhan)以“讀(du)者在(zai)新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)買單”為特征的(de)“彩云(yun)服務(wu)”，使(shi)得內(nei)蒙古圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)當年新(xin)(xin)書(shu)(shu)(shu)流通(tong)率達到100%。此(ci)舉(ju)經(jing)媒體報道后，全國(guo)各(ge)地(di)(di)紛紛效仿(fang)。此(ci)后，各(ge)地(di)(di)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)的(de)合(he)(he)作(zuo)(zuo)逐(zhu)步深化(hua)(hua)，館(guan)(guan)(guan)店(dian)(dian)一體的(de)新(xin)(xin)型公共讀(du)書(shu)(shu)(shu)空間建設形(xing)成(cheng)風潮，比(bi)如四川(chuan)省圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)華文(wen)軒合(he)(he)作(zuo)(zuo)的(de)“館(guan)(guan)(guan)中店(dian)(dian)”——文(wen)軒讀(du)讀(du)書(shu)(shu)(shu)吧，成(cheng)都(dou)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)華文(wen)軒合(he)(he)作(zuo)(zuo)的(de)“店(dian)(dian)中館(guan)(guan)(guan)”——城市閱(yue)讀(du)空間，安(an)徽新(xin)(xin)華與(yu)安(an)徽銅陵市圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)、安(an)徽職業(ye)學院圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)融為一體的(de)“綜合(he)(he)閱(yue)讀(du)文(wen)化(hua)(hua)空間”等。館(guan)(guan)(guan)店(dian)(dian)互通(tong)打破(po)了(le)讀(du)者、書(shu)(shu)(shu)店(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)之(zhi)間的(de)壁壘，實現了(le)統籌整合(he)(he)、多(duo)方共贏，有力推動了(le)全民(min)閱(yue)讀(du)。