誕生于延安窯(yao)洞里的(de)(de)新(xin)(xin)(xin)華書店，如今已經走過了84個春秋。作為中(zhong)(zhong)國共產黨(dang)創建并領(ling)導的(de)(de)紅(hong)色(se)文化企(qi)業(ye)，新(xin)(xin)(xin)華書店始終堅持傳承紅(hong)色(se)基因、弘揚先進文化、踐行(xing)(xing)社(she)會(hui)(hui)責(ze)任。根(gen)據中(zhong)(zhong)國新(xin)(xin)(xin)華書店協會(hui)(hui)發布的(de)(de)2016年—2019年《中(zhong)(zhong)國新(xin)(xin)(xin)華書店社(she)會(hui)(hui)責(ze)任報(bao)告書》（以下簡(jian)稱《報(bao)告書》），以及《中(zhong)(zhong)國新(xin)(xin)(xin)聞出版廣電報(bao)》記(ji)者(zhe)近年來對行(xing)(xing)業(ye)的(de)(de)觀察，我們(men)梳(shu)理了“十三五”期間(jian)新(xin)(xin)(xin)華書店履行(xing)(xing)社(she)會(hui)(hui)責(ze)任的(de)(de)主(zhu)要做法和成就(jiu)經驗，試圖從中(zhong)(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五”期間，新華書店積(ji)極發(fa)揮國(guo)有主渠道(dao)、主陣地優勢，承擔文化(hua)傳播使(shi)命，全(quan)力以赴做好(hao)重(zhong)要(yao)文件文獻、重(zhong)點主題出(chu)版物(wu)、優秀大眾(zhong)讀(du)物(wu)等相關(guan)發(fa)行工(gong)作。

這5年(nian)(nian)中(zhong)，全國各地新華(hua)(hua)書(shu)店在門店突出位(wei)置設(she)立專(zhuan)(zhuan)柜專(zhuan)(zhuan)架(jia)，開展(zhan)(zhan)(zhan)(zhan)重點出版物(wu)展(zhan)(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)和宣傳征(zheng)(zheng)訂活(huo)動(dong)，對(dui)讀者購(gou)書(shu)給(gei)予(yu)優惠(hui)，取得了顯著成效。2016年(nian)(nian)，新華(hua)(hua)書(shu)店開展(zhan)(zhan)(zhan)(zhan)“習近平(ping)總書(shu)記(ji)系(xi)列重要講話”“慶祝中(zhong)國共產黨成立95周(zhou)年(nian)(nian)”“紀念長(chang)征(zheng)(zheng)勝(sheng)利80周(zhou)年(nian)(nian)”等主(zhu)(zhu)題(ti)展(zhan)(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)活(huo)動(dong)；2017年(nian)(nian)，設(she)立黨的(de)十九大文獻(xian)展(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架(jia)；2018年(nian)(nian)，舉辦以“習近平(ping)新時代(dai)中(zhong)國特色社會主(zhu)(zhu)義思想”“馬(ma)克思誕(dan)辰200周(zhou)年(nian)(nian)”“改革開放40周(zhou)年(nian)(nian)”等為主(zhu)(zhu)題(ti)的(de)專(zhuan)(zhuan)題(ti)展(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)活(huo)動(dong)；2019年(nian)(nian)，舉辦“慶祝新中(zhong)國成立70周(zhou)年(nian)(nian)”主(zhu)(zhu)題(ti)出版物(wu)展(zhan)(zhan)(zhan)(zhan)。

“課前到書(shu)，人手(shou)一冊”是(shi)黨和國(guo)家對教材發行工作(zuo)(zuo)(zuo)提出的(de)要求，是(shi)中(zhong)小學開展正常教育活動的(de)基(ji)本(ben)保障。“十三(san)五(wu)”期間(jian)，新華書(shu)店將(jiang)“課前到書(shu)”作(zuo)(zuo)(zuo)為重要的(de)政治任務(wu)和社會責任，精心組織，精細操作(zuo)(zuo)(zuo)，以長期積(ji)淀(dian)的(de)專業(ye)服務(wu)能力圓滿完(wan)成每季(ji)教材的(de)征訂發行工作(zuo)(zuo)(zuo)。

“課(ke)前到(dao)(dao)書(shu)”的(de)服(fu)(fu)務水平在(zai)“十(shi)三五”期間得到(dao)(dao)提升，安(an)徽新華在(zai)這(zhe)方面領全國風(feng)氣之(zhi)先。2014年(nian)秋季學期，安(an)徽新華將教(jiao)材配送從“送書(shu)到(dao)(dao)校”延伸到(dao)(dao)“分書(shu)到(dao)(dao)班”，2016年(nian)又(you)開始試點“服(fu)(fu)務到(dao)(dao)生”。在(zai)榜樣的(de)示范和帶動(dong)下，河(he)南、河(he)北、云南等地(di)的(de)新華書(shu)店，紛(fen)紛(fen)嘗試“分書(shu)到(dao)(dao)班”。

這(zhe)5年(nian)中，有兩(liang)個特殊的(de)年(nian)份值得銘(ming)記。2017年(nian)秋季學期，歷(li)經5年(nian)完成編審(shen)的(de)統編三(san)科教材正(zheng)式啟用(yong)。由于三(san)科教材編審(shen)、評議(yi)教輔重新申報定(ding)價(jia)、印刷業減產限排等(deng)原(yuan)因，這(zhe)一年(nian)新華人“課前到書”的(de)時(shi)間空前緊迫(po)，工(gong)作尤其艱苦。

2020年(nian)，新(xin)冠肺炎疫(yi)情(qing)來襲，南方多(duo)地(di)遭遇(yu)洪(hong)澇(lao)災害(hai)，教材(cai)教輔發(fa)運(yun)工(gong)作形勢更加嚴峻(jun)。各(ge)地(di)新(xin)華人兌現(xian)一份(fen)承諾，堅(jian)守一份(fen)初心(xin)，以堅(jian)實行動兌現(xian)“課前到書(shu)”錚(zheng)錚(zheng)誓言(yan)。

承辦地方書(shu)展  推動全民閱讀

承辦(ban)或協辦(ban)各種書展，舉辦(ban)各種文化活(huo)動，是(shi)“十(shi)三五”期間(jian)新華書店推(tui)動全民閱讀工(gong)作的一個重要方面。

各地新(xin)(xin)華連續多年承(cheng)辦(ban)或協辦(ban)地方書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上海書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、南國書(shu)(shu)(shu)(shu)(shu)香(xiang)節、深(shen)圳(zhen)讀(du)書(shu)(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)(shu)會(hui)(hui)、山東書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北省惠(hui)民書(shu)(shu)(shu)(shu)(shu)市、海南書(shu)(shu)(shu)(shu)(shu)香(xiang)節、書(shu)(shu)(shu)(shu)(shu)香(xiang)彩云南惠(hui)民書(shu)(shu)(shu)(shu)(shu)市、重慶讀(du)書(shu)(shu)(shu)(shu)(shu)月惠(hui)民書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)香(xiang)龍(long)江讀(du)書(shu)(shu)(shu)(shu)(shu)節、遼(liao)寧(ning)省全民閱(yue)讀(du)節、廣(guang)西書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧(ning)波書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、海峽(xia)讀(du)書(shu)(shu)(shu)(shu)(shu)節、天府書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)等(deng)。還有(you)的新(xin)(xin)華走出當(dang)地舉(ju)辦(ban)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福(fu)建(jian)新(xin)(xin)華赴臺(tai)舉(ju)辦(ban)金(jin)門書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄羅斯(si)、瑞典、挪威、美國、日本(ben)等(deng)國家(jia)舉(ju)辦(ban)中(zhong)國（福(fu)建(jian)）圖(tu)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會(hui)(hui)。

這些書(shu)(shu)(shu)展大大推動(dong)了(le)當地(di)的(de)全(quan)民閱讀(du)。如福建新華(hua)2016年(nian)承辦的(de)第(di)二屆(jie)“世界(jie)讀(du)書(shu)(shu)(shu)日·海峽讀(du)書(shu)(shu)(shu)節”，實(shi)現銷售(shou)碼(ma)洋3530萬(wan)(wan)元，成(cheng)為福州參展規模(mo)最(zui)(zui)大、入場人次(ci)最(zui)(zui)多(duo)、銷售(shou)收入最(zui)(zui)高、宣傳效(xiao)果(guo)最(zui)(zui)好的(de)一次(ci)群眾性閱讀(du)活動(dong)。再如2020河(he)北省惠民書(shu)(shu)(shu)市(shi)，在(zai)7天時間(jian)里，166家新華(hua)書(shu)(shu)(shu)店(dian)上(shang)下(xia)聯動(dong)，發放260萬(wan)(wan)元優惠券，累(lei)計銷售(shou)各類出版物41.17萬(wan)(wan)冊(ce)、1896萬(wan)(wan)元，讓利800萬(wan)(wan)元。

除了(le)承辦當(dang)地書(shu)(shu)展，各地新(xin)(xin)(xin)華(hua)還(huan)組織策(ce)劃了(le)豐富多樣(yang)的(de)(de)(de)品牌閱讀(du)(du)活(huo)動(dong)，形成(cheng)一道(dao)道(dao)全(quan)(quan)(quan)民(min)閱讀(du)(du)的(de)(de)(de)亮(liang)麗風景線。歷年的(de)(de)(de)《報告書(shu)(shu)》對此進行(xing)了(le)記錄。例如，新(xin)(xin)(xin)華(hua)書(shu)(shu)店總店的(de)(de)(de)“出版界(jie)圖書(shu)(shu)館界(jie)全(quan)(quan)(quan)民(min)閱讀(du)(du)年會(hui)”“全(quan)(quan)(quan)國(guo)館社高層(ceng)論壇(tan)”“全(quan)(quan)(quan)國(guo)少兒閱讀(du)(du)峰會(hui)”，江(jiang)西新(xin)(xin)(xin)華(hua)的(de)(de)(de)“朗讀(du)(du)者(zhe)”“美麗中國(guo)·精彩江(jiang)西”等誦讀(du)(du)活(huo)動(dong)，已成(cheng)品牌活(huo)動(dong)。海南新(xin)(xin)(xin)華(hua)開設的(de)(de)(de)數十(shi)個(ge)“新(xin)(xin)(xin)時(shi)代(dai)(dai)經典傳(chuan)習所”，搭建起新(xin)(xin)(xin)時(shi)代(dai)(dai)傳(chuan)播新(xin)(xin)(xin)思想(xiang)的(de)(de)(de)“新(xin)(xin)(xin)平臺、新(xin)(xin)(xin)陣地、新(xin)(xin)(xin)機制”。內蒙(meng)古新(xin)(xin)(xin)華(hua)利(li)用旗下(xia)發(fa)行(xing)網點，通(tong)過(guo)鴻(hong)(hong)雁(yan)(yan)(yan)傳(chuan)書(shu)(shu)（文化扶貧(pin)活(huo)動(dong)）、鴻(hong)(hong)雁(yan)(yan)(yan)使者(zhe)（草原文化志愿者(zhe)活(huo)動(dong)）、鴻(hong)(hong)雁(yan)(yan)(yan)校園（場景閱讀(du)(du)實踐(jian)課堂）、鴻(hong)(hong)雁(yan)(yan)(yan)之家（“學習強國(guo)”積分(fen)兌書(shu)(shu)）、鴻(hong)(hong)雁(yan)(yan)(yan)誦讀(du)(du)（講我的(de)(de)(de)故事(shi)）和鴻(hong)(hong)雁(yan)(yan)(yan)書(shu)(shu)店（在(zai)你身(shen)邊的(de)(de)(de)流(liu)動(dong)書(shu)(shu)房）的(de)(de)(de)方式，推動(dong)“鴻(hong)(hong)雁(yan)(yan)(yan)悅(yue)讀(du)(du)”深入全(quan)(quan)(quan)區各地。

投入人(ren)力(li)物力(li)  助力(li)精(jing)準扶貧

2021年2月(yue)25日(ri)，習近平總書(shu)記在(zai)全國(guo)脫貧(pin)(pin)攻(gong)(gong)堅總結(jie)表彰大(da)會上莊嚴宣告：我國(guo)脫貧(pin)(pin)攻(gong)(gong)堅戰取得(de)了全面勝利！“十三五”期間(jian)，各地新華書(shu)店(dian)投入大(da)量資金(jin)和物資，派出(chu)一(yi)線扶(fu)貧(pin)(pin)干部，通(tong)過開展產業幫扶(fu)、教育文化(hua)幫扶(fu)等(deng)方(fang)式幫助扶(fu)貧(pin)(pin)村脫貧(pin)(pin)，在(zai)國(guo)家(jia)脫貧(pin)(pin)攻(gong)(gong)堅的時代(dai)畫(hua)卷上寫(xie)下了一(yi)筆。歷年的《報(bao)告書(shu)》記錄了這些數(shu)據(ju)。

2017年，甘(gan)肅新(xin)華(hua)(hua)、深圳新(xin)華(hua)(hua)、重慶(qing)新(xin)華(hua)(hua)分別(bie)向對(dui)口幫扶村捐(juan)贈240萬元、220萬元、110萬元。河南新(xin)華(hua)(hua)云書網(wang)成立扶貧團隊，提供農副產(chan)品網(wang)上銷售(shou)服務，探索電商(shang)扶貧新(xin)模式。

2018年，江西新華對138個扶(fu)貧點(dian)(dian)開展(zhan)幫(bang)扶(fu)，累計捐(juan)贈約500萬元；湖南新華參(can)與建設扶(fu)貧點(dian)(dian)上(shang)百個，派駐蹲(dun)點(dian)(dian)的人(ren)(ren)員(yuan)200多(duo)人(ren)(ren)，對口(kou)扶(fu)貧人(ren)(ren)數達753人(ren)(ren)；甘肅新華為(wei)扶(fu)貧村學(xue)校援(yuan)建圖(tu)書(shu)室折合(he)人(ren)(ren)民(min)幣267萬元，為(wei)貧困戶(hu)捐(juan)資(zi)捐(juan)物90多(duo)萬元；河北新華向(xiang)貧困村派駐干部黨員(yuan)20余人(ren)(ren)，為(wei)貧困地區捐(juan)贈物資(zi)共計232萬元。

2019年(nian)，山西新(xin)華(hua)118人駐村(cun)幫扶、486人結對幫扶，年(nian)投入資(zi)金(jin)千余萬(wan)元；內蒙古新(xin)華(hua)脫貧(pin)攻堅戰斗隊加入了12個貧(pin)困(kun)村(cun)的駐村(cun)工(gong)作(zuo)，投入資(zi)金(jin)、財物百(bai)余萬(wan)元；甘肅新(xin)華(hua)198人參與精準(zhun)扶貧(pin)，投入扶貧(pin)資(zi)金(jin)68萬(wan)余元，為貧(pin)困(kun)地區捐錢、捐物、捐贈圖(tu)書(shu)超過360萬(wan)元。

對于援(yuan)(yuan)藏、援(yuan)(yuan)疆、援(yuan)(yuan)青(qing)的(de)國家(jia)重點項目，新(xin)華(hua)(hua)書店(dian)更是(shi)高度重視，落實到位。2018年，新(xin)華(hua)(hua)書店(dian)總(zong)店(dian)派(pai)員參加青(qing)海(hai)扶貧工作，籌措資金500余萬元(yuan)(yuan)，修(xiu)建一(yi)條(tiao)27公里長(chang)的(de)砂石(shi)路和(he)一(yi)座44米(mi)長(chang)的(de)涵(han)橋；2017年，江蘇新(xin)華(hua)(hua)對口援(yuan)(yuan)藏、援(yuan)(yuan)疆圖(tu)書近200萬元(yuan)(yuan)；福建新(xin)華(hua)(hua)2017年捐贈(zeng)的(de)1000萬元(yuan)(yuan)圖(tu)書中(zhong)，相(xiang)當一(yi)部分是(shi)對口支(zhi)援(yuan)(yuan)西藏的(de)；北京新(xin)華(hua)(hua)2017年捐贈(zeng)的(de)91萬元(yuan)(yuan)圖(tu)書中(zhong)，援(yuan)(yuan)藏占了相(xiang)當比重。

“十三五”新華系實體(ti)書店(dian)發展六大(da)風(feng)標

“十三(san)五(wu)”期間(jian)(jian)(jian)，在(zai)中宣部等11部委《關于(yu)支持實(shi)體(ti)書(shu)(shu)店(dian)發(fa)展的(de)指導意見》等利(li)好政策推動下(xia)，實(shi)體(ti)書(shu)(shu)店(dian)得到快速發(fa)展。根據中國新(xin)華書(shu)(shu)店(dian)協(xie)會發(fa)布的(de)2016年—2019年《中國新(xin)華書(shu)(shu)店(dian)社會責任報告(gao)書(shu)(shu)》（以下(xia)簡稱(cheng)《報告(gao)書(shu)(shu)》），以及《中國新(xin)聞出(chu)版(ban)廣(guang)電報》記者近年來對行(xing)業的(de)觀察，我們梳理和盤點出(chu)“十三(san)五(wu)”期間(jian)(jian)(jian)新(xin)華系實(shi)體(ti)書(shu)(shu)店(dian)發(fa)展的(de)六大(da)風(feng)標。從中可見，“十三(san)五(wu)”期間(jian)(jian)(jian)，各地新(xin)華書(shu)(shu)店(dian)分別從大(da)書(shu)(shu)城、標志性門店(dian)、特(te)色(se)書(shu)(shu)店(dian)、社區網點等多層(ceng)面進行(xing)規(gui)劃(hua)，形成“大(da)中小(xiao)特(te)”書(shu)(shu)店(dian)并舉的(de)圖書(shu)(shu)發(fa)行(xing)體(ti)系，創新(xin)了實(shi)體(ti)書(shu)(shu)店(dian)的(de)發(fa)展之路。

門店(dian)(dian)升級(ji)(ji)改(gai)造(zao)持續進(jin)行。從歷年的《報告書(shu)(shu)(shu)(shu)(shu)(shu)》可見，“十三五”期間，各地新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)繼續加大門店(dian)(dian)升級(ji)(ji)改(gai)造(zao)力度，為讀者提(ti)供綜合性文(wen)(wen)化消(xiao)費終端體(ti)(ti)驗，使得新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)以全新(xin)(xin)(xin)(xin)面(mian)貌出現在公眾面(mian)前。以2017年為例，廣東新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)、浙(zhe)江新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)、山東新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)、湖南新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)升級(ji)(ji)改(gai)造(zao)書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)、門店(dian)(dian)的數量(liang)分(fen)別為 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙(zhe)江新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)2016年新(xin)(xin)(xin)(xin)開業了(le)黃巖書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)，全新(xin)(xin)(xin)(xin)改(gai)造(zao)升級(ji)(ji)麗水(shui)書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)、柯橋書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)、余杭文(wen)(wen)化廣場等(deng)設(she)計感強、時(shi)尚潮(chao)流的閱讀文(wen)(wen)化空(kong)間。福建(jian)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)2016年完成(cheng)(cheng)總部鰲峰坊書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)、福州金(jin)山圖書(shu)(shu)(shu)(shu)(shu)(shu)城(cheng)等(deng)15家賣場的新(xin)(xin)(xin)(xin)建(jian)或升級(ji)(ji)改(gai)造(zao)。江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)2017年全省網(wang)點同比上(shang)年增(zeng)加376處(chu)(chu)，打造(zao)了(le)一批品(pin)種齊全、業態豐富(fu)的城(cheng)市(shi)文(wen)(wen)化綜合體(ti)(ti)。天津新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)2019年完成(cheng)(cheng)全部200個閱讀新(xin)(xin)(xin)(xin)空(kong)間建(jian)設(she)，改(gai)造(zao)后的書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)年銷(xiao)售(shou)額提(ti)升10%。

24小(xiao)(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)建(jian)設(she)(she)(she)成風潮(chao)。從2014年(nian)(nian)(nian)北(bei)京三聯韜(tao)奮書(shu)(shu)(shu)(shu)店(dian)運行(xing)24小(xiao)(xiao)(xiao)時(shi)(shi)(shi)不(bu)打烊之(zhi)后，全(quan)國各(ge)地掀起24小(xiao)(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)的(de)(de)(de)(de)(de)(de)建(jian)設(she)(she)(she)風潮(chao)，從當(dang)年(nian)(nian)(nian)一(yi)直延續到“十三五”時(shi)(shi)(shi)期。這其中不(bu)少是新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)創辦的(de)(de)(de)(de)(de)(de)，如遼(liao)寧盤錦新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)(de)深柳讀書(shu)(shu)(shu)(shu)堂、杭(hang)州新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)(de)悅覽樹、青島新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)(de)明閱島、湖(hu)北(bei)新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)(de)九(jiu)丘書(shu)(shu)(shu)(shu)館、安徽新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)(de)三孝口書(shu)(shu)(shu)(shu)店(dian)、四川新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)(de)軒客會鏜鈀街店(dian)等(deng)。這些24小(xiao)(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)成為夜幕(mu)降臨后當(dang)地不(bu)可多得的(de)(de)(de)(de)(de)(de)公共(gong)閱讀空間，也以一(yi)種地標式的(de)(de)(de)(de)(de)(de)存在彰顯(xian)著一(yi)個(ge)城市的(de)(de)(de)(de)(de)(de)文化(hua)底蘊。新(xin)(xin)(xin)華(hua)(hua)系24小(xiao)(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)的(de)(de)(de)(de)(de)(de)建(jian)設(she)(she)(she)數量，從歷年(nian)(nian)(nian)《報告書(shu)(shu)(shu)(shu)》可見一(yi)斑(ban)：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全(quan)國新(xin)(xin)(xin)華(hua)(hua)系統開(kai)(kai)設(she)(she)(she)24小(xiao)(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)20余家(jia)；2016年(nian)(nian)(nian)，僅江(jiang)蘇新(xin)(xin)(xin)華(hua)(hua)就開(kai)(kai)設(she)(she)(she)6家(jia)24小(xiao)(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)；2017年(nian)(nian)(nian)，新(xin)(xin)(xin)華(hua)(hua)系的(de)(de)(de)(de)(de)(de)24小(xiao)(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)新(xin)(xin)(xin)增(zeng)13家(jia)。

新(xin)華(hua)書(shu)(shu)店(dian)子(zi)品牌集群形成。安(an)徽新(xin)華(hua)打(da)造出以(yi)“閱生活”“前言后(hou)記”“讀(du)書(shu)(shu)會”為(wei)代表的(de)文(wen)(wen)化(hua)商業品牌，廣東新(xin)華(hua)擁有“四閱”“書(shu)(shu)笙”“渡”“泊”“吾(wu)悅(yue)”等書(shu)(shu)店(dian)品牌，四川新(xin)華(hua)面對(dui)不(bu)同消費(fei)群體(ti)形成“新(xin)華(hua)文(wen)(wen)軒(xuan)”“軒(xuan)客會”“文(wen)(wen)軒(xuan)兒(er)童書(shu)(shu)店(dian)”“讀(du)讀(du)書(shu)(shu)吧”多(duo)(duo)特色(se)經營格局，還有云(yun)南新(xin)華(hua)的(de)“云(yun)上鄉愁(chou)書(shu)(shu)院”、河(he)南新(xin)華(hua)的(de)“尚書(shu)(shu)房”等。這(zhe)些新(xin)興(xing)書(shu)(shu)店(dian)很多(duo)(duo)采用(yong)連(lian)鎖形式，它們在(zai)為(wei)廣大讀(du)者提供圖書(shu)(shu)和音(yin)像制品的(de)同時，通過引入教(jiao)育培訓(xun)、手工體(ti)驗(yan)、特色(se)文(wen)(wen)創、多(duo)(duo)元文(wen)(wen)化(hua)產品、餐(can)飲服務等手段，提升(sheng)客戶黏性，發掘(jue)流量價值，逐(zhu)步構建以(yi)文(wen)(wen)化(hua)消費(fei)為(wei)核心、以(yi)文(wen)(wen)化(hua)體(ti)驗(yan)為(wei)品質(zhi)的(de)新(xin)零售體(ti)系(xi)。

紅色(se)(se)(se)與(yu)特(te)色(se)(se)(se)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)風景。“十(shi)(shi)三五(wu)”期間，新華(hua)(hua)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)(jian)設(she)了(le)不(bu)少“小而美”的(de)特(te)色(se)(se)(se)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改變了(le)人(ren)們對新華(hua)(hua)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板(ban)印象(xiang)。以紅色(se)(se)(se)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年(nian)至今(jin)建(jian)(jian)成的(de)有江西(xi)新華(hua)(hua)的(de)井岡山(shan)(shan)紅色(se)(se)(se)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新華(hua)(hua)的(de)涿州紅色(se)(se)(se)文(wen)化書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉(she)縣紅色(se)(se)(se)主題書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新華(hua)(hua)的(de)紅安七里(li)坪紅色(se)(se)(se)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新華(hua)(hua)的(de)延安中國紅色(se)(se)(se)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不(bu)少特(te)色(se)(se)(se)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征。例(li)如(ru)，江蘇(su)新華(hua)(hua)開辟了(le)數十(shi)(shi)家“書香建(jian)(jian)行(xing)”，在(zai)常州把書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進汽車(che)美容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮江創(chuang)新發展多家“紅領巾書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海(hai)南新華(hua)(hua)以“書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模式建(jian)(jian)設(she)特(te)色(se)(se)(se)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新華(hua)(hua)把書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景區和軍營(ying)，山(shan)(shan)西(xi)新華(hua)(hua)推進機(ji)關書屋、醫院(yuan)書店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)，內蒙古(gu)新華(hua)(hua)援建(jian)(jian)農牧區家庭書屋。

校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)獲(huo)政策強力推動。在(zai)2019年(nian)教育(yu)部辦公(gong)廳發布的(de)(de)《關于進(jin)一步支(zhi)持高校(xiao)(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)實體書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)發展的(de)(de)指導意(yi)見》等利好政策的(de)(de)推動下，校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)建(jian)設(she)得到加強。在(zai)《意(yi)見》發布的(de)(de)當年(nian)，多家新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)的(de)(de)高校(xiao)(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)亮相，如新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)(dian)(dian)與中(zhong)國傳(chuan)(chuan)媒(mei)大(da)學(xue)(xue)聯(lian)合營建(jian)的(de)(de)“中(zhong)傳(chuan)(chuan)知行(xing)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)-新(xin)(xin)(xin)華(hua)(hua)爾雅(ya)書(shu)(shu)(shu)(shu)房”，武漢新(xin)(xin)(xin)華(hua)(hua)投資興(xing)建(jian)的(de)(de)江漢大(da)學(xue)(xue)清源書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)(xin)華(hua)(hua)在(zai)西(xi)安電(dian)子科技大(da)學(xue)(xue)打(da)造(zao)的(de)(de)充滿年(nian)代感的(de)(de)“新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)·西(xi)電(dian)1931”等。各(ge)地也(ye)在(zai)加緊各(ge)類校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)建(jian)設(she)。例如，河(he)南新(xin)(xin)(xin)華(hua)(hua)在(zai)多家高校(xiao)(xiao)(xiao)(xiao)(xiao)建(jian)設(she)“時間的(de)(de)顏色”書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，江西(xi)新(xin)(xin)(xin)華(hua)(hua)的(de)(de)“新(xin)(xin)(xin)華(hua)(hua)壹品(pin)”校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)文化綜合服務平臺遍布數百家學(xue)(xue)校(xiao)(xiao)(xiao)(xiao)(xiao)，湖北新(xin)(xin)(xin)華(hua)(hua)創立(li)了“倍閱”校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)品(pin)牌(pai)。

館(guan)(guan)(guan)店(dian)(dian)互通(tong)實(shi)現(xian)“借(jie)”“賣”一體(ti)化。國(guo)內較(jiao)早開展(zhan)館(guan)(guan)(guan)店(dian)(dian)互通(tong)服(fu)(fu)務的是內蒙古(gu)。2015年(nian)，內蒙古(gu)圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)和(he)當(dang)地(di)新(xin)華書(shu)(shu)店(dian)(dian)合(he)作(zuo)，通(tong)過開展(zhan)以(yi)“讀(du)(du)者(zhe)在新(xin)華書(shu)(shu)店(dian)(dian)選書(shu)(shu)、圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)買單”為特征的“彩(cai)云服(fu)(fu)務”，使(shi)得內蒙古(gu)圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)當(dang)年(nian)新(xin)書(shu)(shu)流通(tong)率達到(dao)100%。此舉經媒體(ti)報道后，全國(guo)各(ge)地(di)紛(fen)紛(fen)效仿。此后，各(ge)地(di)圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)和(he)新(xin)華書(shu)(shu)店(dian)(dian)的合(he)作(zuo)逐步深化，館(guan)(guan)(guan)店(dian)(dian)一體(ti)的新(xin)型公共(gong)讀(du)(du)書(shu)(shu)空(kong)(kong)間(jian)建設形成風潮(chao)，比如四川省圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)與新(xin)華文軒(xuan)合(he)作(zuo)的“館(guan)(guan)(guan)中店(dian)(dian)”——文軒(xuan)讀(du)(du)讀(du)(du)書(shu)(shu)吧，成都圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)與新(xin)華文軒(xuan)合(he)作(zuo)的“店(dian)(dian)中館(guan)(guan)(guan)”——城市閱(yue)讀(du)(du)空(kong)(kong)間(jian)，安(an)徽新(xin)華與安(an)徽銅陵市圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)、安(an)徽職業學院圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)融(rong)為一體(ti)的“綜(zong)合(he)閱(yue)讀(du)(du)文化空(kong)(kong)間(jian)”等。館(guan)(guan)(guan)店(dian)(dian)互通(tong)打(da)破了讀(du)(du)者(zhe)、書(shu)(shu)店(dian)(dian)、圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)之間(jian)的壁(bi)壘，實(shi)現(xian)了統籌整合(he)、多方(fang)共(gong)贏，有力推動了全民閱(yue)讀(du)(du)。